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					Paying its way                Page 5   Debating point      Page 11    Setting parameters                             Page 13
Finding a business                     Video-on-demand:              Who’s regulating
model that works                       is it a gimmick               content?
                                       or the way to go




                                                                                                                   July 2011




 BusinessTechnology                                                              Distributed within the Sunday Telegraph,
                                                                                 produced and published by Lyonsdown which
                                                                                 takes sole responsibility for the contents




Gonna get
myself connected
The marriage of traditional broadcasting and the
internet may mark the beginning of an era for businesses
and consumers. A special report on connected TV
 an independent report from lyonsdown, distributed with the sunday telegraph                                                                      July 2011         Business Technology                             3

   Foreword                                                                                                                                                    Connected TV – in this issue


Together in electric dreams
3DTV may have excited the media more in the past year but connected TV –
the convergence of TV and the internet – is set to have far greater impact
It seems like years since the marriage of TV and   are actually connected could be much              intelligent device, just as they do when
the internet was first announced. Although         lower, depending on factors like broadband        they swap a conventional mobile phone for
no firm date for the nuptials has been set,        penetration and consumer behaviour. That’s        a smartphone. They hope that the success
preparations appear to be under way at last and    why the TV industry is currently campaigning      of the apps model on iPhones and other
it won’t be long before vows are exchanged and     to persuade consumers to upgrade to this new      devices can also work on the TV. “Your
the couple can live happily ever after.            way of experiencing TV.                           smartphone has apps. Now your TV does too,”
    After all, they go so well together. 3DTV         Usage statistics, where they are available,    says the promotional material for the Google
may have grabbed more headlines in the             provide some idea of the scale of the task        TV service.
past year but the convergence of TV and the        ahead. Dutch public broadcaster NOS makes its         Others, such as Virgin, emphasise that
internet – connected TV – will potentially have    main evening news programme and a youth-          connected TV enables viewers to watch what
a much wider impact. With a connected TV set,      oriented newscast available on connected TVs      they want when they want. There is much talk
ethernet cable and a broadband connection,         produced by Philips, Sharp, Samsung and Sony.     of liberating them from the tyranny of the
people can supplement their regular viewing by     During March 2011, owners of Philips and          schedule.
watching YouTube and iPlayer, downloading          Sharp connected TVs accessed the programme            “People love TV, but they also hate TV,”
films and making calls on Skype, all from the      50,255 times, while owners of Samsung sets        said Janus Friis, the co-founder of file-sharing         Money makers                                          5
comfort of their sofa.                             requested it 33,313 times.                        application Kazaa and Skype, when he was                 Where’s the commercial imperative?
    Almost all the main TV brands are                 Interestingly, the figure was significantly    about to launch the video-on-demand site
now making connected TVs. According to             higher for those who use their Sony PlayStation   Joost in 2006. “They love the... amazing                 New on the market                                         7
researchers DisplaySearch, nearly 20 per cent      3 (PS3) consoles to turn their TVs into           storytelling, the richness, the quality itself. But      Samsung, set-top boxes and the BBC
of all TVs shipped in 2010 featured connected      connected TVs. PS3 owners request the NOS         they hate the linear-ness, the lack of choice, the
TV capabilities. Another research firm,            news 10,000 times a day – so approximately        lack of basic things like being able to search.          What viewers want                                     9
3 Reasons, expects almost 36m TVs with             300,000 times a month.                            And wholly missing is everything that we are             Will connected TV take off
built-in internet capability to be installed in       To help boost the growth of connected TV,      now accustomed to from the internet: tagging,
UK homes by the end of 2016.                       some manufacturers – especially Samsung –         recommendations, choice and so on.”
                                                                                                                                                              Video-on-demand                                       11
                                                                                                                                                              Experts go head to head on its future
    While these figures sound very impressive,     prefer to talk about “smart TV”, emphasising          Connected TV aims to give the viewer all
they only refer to TVs that can be connected       that by connecting the set to the internet,       that and more. This is the year when it could            Rules of engagement                                   13
to the internet. The number of units that          viewers acquire a much more powerful,             finally become a commercial reality.                     Unravelling the regulation



                                                                                                     Contributors
Publisher                        Creative Director                 For more information on any       Jonathan Watson regularly edits Business                 smart yet, but she does have a lovely replica sonic
Bradley Scheffer                 Martin Nolan                      of our supplements please         Technology reports for Lyondsdown. He is a               screwdriver.
brad@lyonsdown.co.uk             studio@lyonsdown.co.uk            contact us:                       journalist specialising in law, business, telecoms
                                                                                                     and technology. Before going freelance in 2004,          Guy Clapperton writes about technology and small
Managing Editor                  Production Manager                Telephone: 020 8349 4363          he worked for Euromoney and Screen Digest.               business for national newspapers. He is an occasional
Lucie Carrington                 Nicki Sitaras                                                                                                                broadcaster and presenter, and has chaired seminars
lucie@lyonsdown.co.uk            nicki@lyonsdown.co.uk             Email: info@lyonsdown.co.uk       Jessica Twentyman has been a regular contributor to      for Bafta on the future of television.
                                                                                                     national newspapers and trade magazines including
Editor                           Project Manager                   Online: www.lyonsdown.co.uk       the Financial Times, The Wall Street Journal, Director   Sponsors
Jonathan Watson                  Aidan Neville                                                       magazine and Computer Weekly.
                                 aidan@lyonsdown.co.uk
                                                                                                     Clare Holt is a producer and journalist. She has 20
                                                                                                     years’ experience in broadcasting, and runs Nice
                                                                                                     Tree Films from her Oxfordshire base. Her TV isn’t




  More from Lyonsdown
  24.07.2011                   The agile enterprise – The Sunday Telegraph
  Agility is the watchword of today’s successful business. Firms of all sizes must be nimble
  and fleet-of-foot if they are to compete with the best.


  06.09.2011                   E-government – The Daily Telegraph
  Bleak financial times have forced policy makers to rethink how government delivers public
                                                                                                                                                     Smart systems
  services. Can the right e-strategy deliver cost-cutting and better services at the same time?                                                      19.06.2011
                                                                                                                                                     For copies of this report email info@lyonsdown.co.uk


  16.10.2011                   Green ICT – The Sunday Telegraph
  The business benefits of green ICT are well-known: it’s cheaper, more efficient and increases
  productivity. But what could firms achieve if they took sustainable ICT to the next level?
 4              Business Technology               July 2011                                                          an independent report from lyonsdown, distributed with the sunday telegraph

 Industry view



Tune in now to social TV
Watching TV while discussing it online is a growing trend but
service providers need to seize its commercial potential quickly
A paradox in technology purchasing is that
consumers are acquiring ever more complex
products and services, yet still expect a
simplified user experience.
   Television is a good example. The
expectation of TV has always been that it is
simple to operate but with the advent of the
“internet era of television” and the steady
growth of video-on-demand services the user
experience is becoming increasingly complex.
   Service providers are counting on the
internet-centric, interactive era of television
to drive revenues and growth, but complexity
discourages consumers from buying new
products. The challenge, therefore, is to
develop services that will attract new
subscribers – and retain existing viewers –
while safeguarding the user experience.
   Social television is essentially the act of
discussing what is being watched on the
main TV using internet services (typically
Facebook and Twitter). This is increasingly
commonplace, especially for so-called event
television, such as the most popular reality TV
shows or sports events. With the vast majority
of social TV activity being conducted outside
any service provider’s ecosystem, TV service
providers have been exploring ways to bring
these services to the TV.
   However, in Motorola’s media engagement
barometer research – an annual global
survey of 9,500 viewers worldwide – viewers
reported being reluctant to have their main
viewing screen overlaid with excessive
information. Consequently, attention is                                                                                   Technology is enabling viewers to have multiple shared experiences
turning to companion devices, such as
laptops, smartphones and tablets – like
Motorola XOOM™ – that enable these new
services to be delivered alongside the main       allows them to explore a rich universe of         same content, then enabling viewers to share      markets, and while tablet ownership is
television screen, augmenting the primary         content and interactivity, all within a service   feelings and chat about the show. Those           still quite low, the number of devices being
viewing experience without cluttering the         provider’s ecosystem.                             feelings can then be captured and used to         brought to market each month suggests they
screen.                                              The beauty of this approach is that it gives   make recommendations that are replayed            could become as ubiquitous as the laptop.
   With many broadcasters encouraging             viewers a choice as to the level of interaction   back into a viewer’s social network – meaning         Another encouraging statistic, again from
social interaction by including Twitter           they want to indulge in while still providing     that engagement with the site can also be         Motorola’s media engagement barometer,
hash-tags in their programmes (allowing           a quality user experience. The remote control     rewarded by offering points that add up to        suggests that almost 50 per cent of viewers
users on Twitter to tag and follow relevant       still manages the programme guide, meaning        free or discounted subscription content from      around the world have engaged in some form
                                                  viewers who want simple access to channels        existing video-on-demand services.                of social TV activity with 45 per cent of that
                                                  are not suddenly forced on to a device or            The viewer is presented with links to          sample saying that it is something they do
The challenge is to develop                       platform that is unfamiliar to them. However,     related content, which could be in the            regularly.
                                                  for viewers that wish to engage with friends      on-demand library or from websites, such              In essence, the nature of entertainment
services that will attract                        watching the same content or find out more        as YouTube. The Motorola solution even has        and broadcasting is changing. Technology
new subscribers – and                             about the programme and perhaps even
                                                  buy merchandise, there is a simple to use,
                                                                                                    the capability to link up with online retailers
                                                                                                    for merchandise related to the show they are
                                                                                                                                                      is enabling viewers to have multiple shared
                                                                                                                                                      experiences about the content they’re
retain existing viewers                           compelling service – readily available on their   watching – with every sale giving a kick-back     watching as well as delve into almost limitless
                                                  companion device.                                 to the service provider. The service could        catalogues or related content at the press
– while safeguarding                                 Service providers need to move fast to         be opened to subscribers’ friends, allowing       of a mouse button or keystroke. Crucially
the user experience                               take the social TV high-ground, however.          them to participate in the social interaction     though, it’s the ability to add an ever more
                                                  Existing platforms with massive subscriber        while viewing on a competitor’s service, so       sophisticated range of services, while keeping
                                                  bases (Facebook being a prime example) are        providing an opportunity to market to them.       the core viewing experience simplified and
                                                  circling overhead, aware of the potential of         In this way, it becomes clear how providers    uncluttered, that will drive mainstream
conversations) and setting up Facebook pages,     linking broadcast content with wide social        can start to build compelling services that       adoption.
viewers’ attention is being dissipated across     and commercial opportunities online.              enhance the viewing experience, provide               With broadcasters only just starting to
screens. This threat becomes an opportunity          Service providers are in prime position        additional advertising opportunities and          realise how they can integrate the internet
for service providers who can create a social     to deliver these companion services due           bridge the gap between the content they           and various popular social platforms into their
TV internet site, linked to their primary         to the service and billing relationship they      deliver to the big screen and the seemingly       programming, service providers should now
broadcast service but fundamentally open to       have with their customers but, as discussed,      unmanageable world that exists on the             have the confidence they need to invest in
the primary social networks.                      delays in implementation or poor initial user     internet.                                         social television services.
   At Motorola, we have been working for          experiences will send viewers off to other           We are still at an early stage in terms of
some time on these types of services. They        platforms, regardless of the inconvenience.       roll-out of this type of service but the signs    Steve McCaffery is vice-president and
provide an immersive, socially-integrated            The rewards, however, could be significant.    are that this is a trend that is set to become    general manager, Home business EMEA,
experience that allows viewers to keep their      Imagine being able to connect a viewer            mainstream very quickly. PC and smartphone        at Motorola Mobility
main TV screen free from clutter but also         automatically to their friends watching the       penetration is relatively high for developed      www.motorola.com/mobility
 an independent report from lyonsdown, distributed with the sunday telegraph                                                                         July 2011          Business Technology                         5

                                                                                                                                                                             Return on investment




Who’s paying to                                                                                                                                                    advertising-supported content wherever
                                                                                                                                                                   possible to minimise the need to pay for
                                                                                                                                                                   additional downloads, Davies says. “Google,




get connected?
                                                                                                                                                                   however, will charge a premium to offer
                                                                                                                                                                   facilities to turn your home TV into a media
                                                                                                                                                                   centre, whereas Boxee today stops at sharing
                                                                                                                                                                   content to the family in as easy and as discreet
                                                                                                                                                                   a way as possible, using existing computing
                                                                                                                                                                   hardware found in the home.”
                                                                                                                                                                       The sound of a company jostling to gain
                                                                                                                                                                   the advantage in a nascent market is clearly
                                                                                                                                                                   audible here. What’s equally clear is that no
                                                                                                                                                                   matter what market forecasts say, there’s no
                                                                                                                                                                   consensus yet as to how the revolution will
                                                                                                                                                                   be monetised.
                                                                                                                                                                       The compounding difficulty is going to
                                                                                                                                                                   be that it’s all happening at the same time as
                                                                                                                                                                   3DTV. Will this be an investment too many for
                                                                                                                                                                   a possibly gadget-weary audience which still
                                                                                                                                                                   feels flat broke after the recession?
                                                                                                                                                                       “The biggest challenge is to convince
                                                                                                                                                                   consumers that the enhanced experience is a
                                                                                                                                                                   must-have rather than a nice-to-have item,”
                                                                                                                                                                   says Leila Gould, head of TV at media buying
                                                                                                                                                                   agency Total Media.
                                                                                                                                                                       “If manufacturers can drive sales of their
                                                                                                                                                                   connected TV sets, then broadcasters and
                                                                                                                                                                   advertisers will invest in advertising. There
                                                                                                                                                                   is no question about this. Broadcasters can
                                                                                                                                                                   drive incremental revenue. Advertisers can
                                                                                                                                                                   engage more effectively with their customers
Making money from connected technology will                                                                                                                        by linking TV commercials with online
                                                                                                                                                                   content.”
depend on TV manufacturers convincing enough                                                                                                                           The bottom line is that manufacturers make
                                                                                                                                                                   money through selling hardware, says Gould.
consumers that it is worth the investment                                                                                                                          “Broadcasters make money through offering
                                                                                                                                                                   more targeted and integrated packages. And
                                                                                                                                                                   advertisers make money through providing a
By Guy Clapperton                                    from advertising. How they are going to be               There is also one high-profile player which          more interactive and engaged experience with
                                                     enticed to pay for more new technology is the        hasn’t set the market alight yet. “Apple has             their brand, which will ultimately result in
Interactive, connected TV is the next big            real question.                                       gone for a low-cost, entry-level product                 increased sales.”
thing. It must be true, the analysts and                It almost goes without saying that the            with restricted content,” says Davies. “It
manufacturers are saying it. And it probably         hardware manufacturers are going to make             is designed to tap into the healthy media
will be. The question is what’s driving it           money out of this, with Samsung and Sony             business that the company has already
                                                                                                                                                                                did you know
forward – or, to remove the euphemisms from
that sentence, who’s going to pay for it?
   Of course we know who’s going to end up
                                                     the obvious examples. An alternative is to
                                                     have a box connected to the TV – the tried-
                                                     and-trusted set-top box model. D-Link is a
                                                                                                          developed. It has also made cost savings by
                                                                                                          going with the 720p mode of high-definition
                                                                                                          TV rather than 1080p (despite it being today’s
                                                                                                                                                                         £5 billion
                                                                                                                                                                         The value of transactions
paying for it – the viewer. At the moment, UK        company that makes such a box, the Boxee             consumer preference) and this has been
viewers pay directly for the BBC and some            Box. Chris Davies, general manager at D-Link         passed on and reflected in the price.”                         conducted via connected
selections of cable or satellite channels if they    UK and Ireland, suggests the limited take-up             Services like Boxee and Google TV                          consumer devices by 2015
wish. They also make it possible for ITV to          of connected TV so far has been due to the           are aimed at a totally open, dynamic                                   Source: Park Associates
generate about three-quarters of its revenues        quality of the hardware in the home.                 and varied media experience using

     Going social                                     Connected TV – is it built to last?
 Social
 media has become the unofficial PR machine           The early signs for the connected TV market          TV on the market for online advertising. “In the           The company expects proliferating online
 for connected TV, argues Leila Gould, head of        are positive but there are caveats. A new report     future, it would be possible to enhance                  video sites and growing penetration by
 TV at media buyer Total Media. “Converging           from Pricewaterhouse Coopers (PwC), Global           advertising impact, for example, by providing            connected TVs to fuel online TV advertising
 this experience and offering it all through one      Entertainment and Media Outlook 2011-2015,           the customer with direct links on the TV                 during the next five years. It predicts that
 device – the connected TV set –                      says that the market for the entertainment           screen,” its report says. “This would make               spending will increase to $1.4 billion (£0.87
 will enhance the quality of that experience,”        and media industry grew in 2010 after going          web-enabled TV sets particularly appealing               billion) by 2015, a 30 per cent compound
 she says.                                            negative for a year but it adds that only digital    to advertisers.”                                         annual increase from 2010 (see chart).
   “Shared viewing is now online. We know, for        entertainment is going to see double-digit                                                                      .
 example, that 65 per cent of viewers watch           growth.                                               250
 TV and are online simultaneously at least once         Ironically, it’s that growth and the viewer’s
 a week.                                                                                                                UK online TV advertising market ($m)
                                                      expectation that offers the only bleak part
   In addition, 11 per cent of viewers share their    of the digital, connected future. People are          200
 opinions of programmes they watch in real time       expecting their programmes to come to them
 on Facebook via their laptops.”                      through all sorts of devices with the possibility
   For Gould, this suggests that people are           of commenting on them and interacting                 150
 already moving to a connected way of viewing.        through many new channels.
 She sees a bright future for connected TV.             “This is likely to prove unsustainable, posing      100
                                                      a fundamental question for the entertainment
                                                      and media, technology and communications
                                                      industries and for governments worldwide,”             50
                                                      says Phil Stokes, head of entertainment and
                                                      media at PwC.
                                                        “Who will meet the cost of the next
                                                                                                               0
                                                      generation of content and infrastructure?”                     2006      2007      2008     2009      2010      2011     2012      2013     2014      2015
                                                      PwC is bullish about the impact of connected            Sources: PricewaterhouseCoopers, Wilkofsky Gruen Associates. At average 2010 exchange rates
 6               Business Technology                July 2011                                                           an independent report from lyonsdown, distributed with the sunday telegraph

 Industry view




Streamline your screen time
The dream of personalised, fully integrated entertainment, piped throughout the
home is set to become reality now that the technological plumbing is in place
When I was a lad, we had one telephone and
one TV that received three channels. To find
out what was on, you looked in the newspaper.
To see the latest movie, you went to the
cinema. To crib your homework, you opened
an encyclopaedia.
    It was primitive by modern standards, but
brilliantly simple. About the most complex
decision my parents had to make was whether
to watch Match of the Day or Wuthering
Heights on Saturday evening.
    Now I’m a dad, we have TVs in almost every
room and the TV guide weighs more than
the phone book. We all have mobiles, iPods
and laptops. We’ve got WiFi, satellite and
broadband. STBs, IPGs and DVRs. An Xbox, a
Wii and a Blu-ray player.
    I’m petrified something will go wrong,
because frankly I wouldn’t know where
to start looking for the fault or who to call,
to fix it. And whenever we buy something
new I spend hours studying manuals and
introducing it to the other gadgets in the house.
    My dad just had to pay the telephone
bill, but I’ve lost track of the number of bills
I get, for landline, mobiles, TV, internet
and whatnot. And although the interactive
programme guide is very comprehensive,              choices about electronics that may soon be out    company’s broadband service to let                 To make something simple for everyone
it’s so complex that I just flip through the        of date. They want to deal with one supplier      subscribers access content via the internet.       is actually the hardest thing to do. Pace is
channels.                                           that does all the difficult stuff for them.”      Immediately, this gives TV viewers greater         determined to be the first company to deliver
    Ah, you’ll say, but look at all the extra           And they’re willing to pay for it. “In the    scope and choice in the video on demand that       ‘simple’”, says Gaydon. “At Pace our company
functions you get. But the funny thing is,          US, where there’s much stiffer competition        they can access quickly and without having         vision is a straightforward one:‘To make
despite having gizmos in every room and bits        between media companies, people can pay           to wait 20 minutes for a film to download.         customers’ lives simple’.”
and bytes zinging through the ether, things         £100 a month for all the TV, video, phone and     Ultimately, this type of technology could
don’t seem to join up very well.                    broadband they can eat. And they like it,”        deliver an enormous range of content and           Martin Black
    I can pause live TV, but I can’t pause it in    says Gaydon.                                      services via the TV, and other devices, for the    www.pace.com/global
the lounge and start watching again from my             The promised land of seamless,                first time.
                                                    personalised, fully integrated entertainment,         “About 40 pay TV operators around
                                                    piped to any device inside the home and out       the world offer multi-screen services that          Ten things tomorrow’s
The important thing is that                         of it, is getting pretty close in the US, says    let subscribers watch content on TVs, PCs           TV will do for you
                                                    Gaydon – much of it enabled by Pace hardware      and mobile devices,” says Chris Mather,
managed services need to                            and software.                                     vice-president of commercial operations at
                                                        Cable companies like Sunflower offer          Pace. “Today it only works for tech-savvy           Let you watch on any device: TV, home cinema,
remove complexity, not                              whole-home DVR (digital video recorder)           consumers, but before long it’ll be part of the     PC, laptop, tablet or phone.

create it. At Pace our vision                       services, with up to nine HD-quality streams      plumbing, as easy as flicking a light switch.”      Follow you as you move from room to room,
                                                    simultaneously to any room in the house.              The technology that creates this plumbing
is a straightforward one: to                        If you nip out to brew a cuppa, you can pause     will become ever more sophisticated, says
                                                                                                                                                          and beyond.

make customers’ lives simple                        the programme and restart it in the kitchen
                                                    while your partner continues watching in
                                                                                                      Darren Fawcett, Pace’s chief technical
                                                                                                      engineer. We’ll need something that converts
                                                                                                                                                          Adapt the content to the device (so you can
                                                                                                                                                          watch TV on your phone without a magnifying
                                                    the lounge.                                       TV signals or phone calls to IP (internet           glass, for example).
TV in the bedroom – let alone on my iPad.               AT&T’s U-verse service offers a simpler       protocol), integrates them with content
My kids can’t watch TV on their laptops, so         whole-home DVR, combined with broadband           from the internet where appropriate, and            Remember your personal preferences: volume,
they kick me out of the lounge. And as for          and telephone – all via one advanced              distributes them to any kind of device.             subtitles, favourite channel and so on.
playing music from the internet on the hi-fi, or    residential gateway (a sophisticated set-top          Something must handle all the network-
                                                                                                                                                          Help you get involved: participate in debates,
monitoring the CCTV from the PC – forget it.        box), and with a single bill that also includes   ing issues (so that, for example, our phone         select camera angles, view background
   Now they tell me to expect new services:         mobile telephony. TV content can be piped to      doesn’t die when everyone else in the house         information.
interactive TV, video-on-demand, tele-              PCs and tablets as well as TV sets.               is downloading movies), and provide access
medicine, intelligent energy management,                In June, cable TV company Comcast             to storage for recording or pausing various         Recommend what to watch based on your
virtual shopping trips via social networks.         launched an entirely new experience for its       types of content.                                   tastes, mood, even the time of day.
And all I can think is . . . No more!               subscribers, with a service that personalised         But all this will be transparent to you and
   So I was relieved to learn that I’m not alone.   TV viewing for the first time, making it          me. If it goes wrong (which won’t happen            Enable you to watch with your friends when
“Most people who have a life don’t even know        more interactive, personal and social. The        often) we’ll call one number and the supplier       you’re alone, via social networking.
how to choose all the technology they need,         new service gives cable TV viewers fast,          will sort it out. The challenges for companies
                                                                                                                                                          Let you monitor your energy usage and CCTV
never mind fitting it together,” says Neil          intuitive search, the ability to see and access   like Pace, and its clients in the world of media
                                                                                                                                                          camera from your armchair.
Gaydon, chief executive of Pace, a leading          all the user’s recordings, favourites and         and communications, will grow and grow.
developer of technology for the pay TV              recommendations in one place, and social          Consumers will remain blissfully unaware.           Send you a single monthly bill covering TV,
industry around the world.                          media apps that let users share their viewing         “The important thing is that managed            movies, internet access, landline and mobile
   “TV is a ‘lean back’ medium and people           experience with friends.                          services need to remove complexity, not             phone.
don’t want to spend time managing it, dealing           Closer to home, French cable operator         create it, and to do this involves some very
with multiple suppliers, or making complex          Canal+ has a DVR that connects to the             involved thinking and advanced technologies.        Get itself fixed when it goes wrong.
 an independent report from lyonsdown, distributed with the sunday telegraph                                                               July 2011          Business Technology                            7

                                                                                                                                                                                                  News


Samsung smartens up its offer                                                                                                                             Is YouView still a
                                                                                                                                                          blank canvas?
                                                                                                                                                          You don’t have to buy a new TV set to get
                                                                                                                                                          connected TV. With YouView, previously known
                                                                                                                                                          as Project Canvas, viewers will be able to buy a
                                                                                                                                                          set-top box with a programme guide that goes
                                                                                                                                                          backwards, offering seven-day catch-up via
                                                                                                                                                          web TV services such as ITV Player, as well as
                                                                                                                                                          forwards. The project – run by the BBC and its
                                                                                                                                                          partners Channel 4, Channel 5, ITV, BT, TalkTalk
                                                                                                                                                          and transmission company Arqiva – aims to
                                                                                                                                                          build upon the success of the Freeview platform
                                                                                                                                                          by providing a subscription-free TV service with
                                                                                                                                                          more choice via extra internet-based content.
                                                                                                                                                          It will also offer a TV app store.
                                                                                                                                                            Until recently, YouView was expected to be a
                                                                                                                                                          big hit. BBC director general Mark Thompson
                                                                                                                                                          spoke of the venture as “the key to the future of
                                                                                                                                                          public service broadcasting in the on-demand,
                                                                                                                                                          digital age”. However, it has been hit by multiple
                                                                                                                                                          delays. YouView was initially due to launch in
                                                                                                                                                          2010, then the beginning of 2011, and then in
                                                                                                                                                          summer 2011, but it has still not appeared. In
                                                                                                                                                          February, it was announced it would not arrive
                                                                                                                                                          until some time in 2012.
                                                                                                                                                            Why the delay? Analyst Mathew Horsman
                                                                                                                                                          of Mediatique says that the main problem is
                                                                                                                                                          keeping seven different shareholders happy.
                                                                                                                                                          “There are issues about the look and feel of
                                                                                                                                                          YouView,” he told Radio 4’s The Media Show
                                                                                                                                                          earlier this year. “Should it look like an open
                                                                                                                                                                                                   Getty Images




                                                                                 Viewing figures: watching TV remains a “sit back” experience



By Jonathan Watson                                 smartphones and tablet PCs has made it                Some commentators have claimed that
                                                   easier to sell the smart TV concept. “People       viewers may end up buying a connected TV
Andy Griffiths, Samsung UK’s vice-president        are very aware of the apps facility and they       but then never hooking it up to the internet
for consumer electronics, is in a good mood        understand how to use that on their mobile         to use its connected features. Media research
when I speak to him and with good reason: his      devices, so why shouldn’t they have it on the      firm Screen Digest has noted that of the
company has just announced that two million        TV?” he says. “That crossover makes sense          connectable TVs sold in the UK in 2010, only
of its smart TVs have been sold globally in the    to people. It’s exactly the same principle. It     about a fifth of them were actually connected
three months since they were launched.             all comes back to our ‘always on’ lifestyle; we    to the internet.
    This suggests sales of 22,000 sets a day and   are always going to be connected, and in the          Samsung’s experience with its new range
about 15 a minute. “It’s a big impact for the      end that is going to be the dividend of digital    of smart TVs suggests otherwise. They are
first year,” he says. “The success of smart TV     Britain.” He believes that within two to three     reporting a connection rate of about 70 per         Thompson: venture is key to the future
shows its relevance and its accessibility, both    years, most TVs will have smart features.          cent, partly because when viewers first set
in terms of price and usability. It’s not being        That said, he emphasises that the apps have    them up, the TV prompts them to connect to          internet homepage or should it look more like
launched as an expensive, niche technology,        to be relevant to the TV.                          their broadband network.                            a TV electronic programme guide? There is a
but as a mainstream product that everyone              “They have to complement what we believe          “Even if people are not aware of the extra       lot riding on this, as it is the next generation of
can enjoy.” Smart TV essentially makes it          is still a ‘sit back’ experience rather than the   functionality that comes with the TV when           Freeview, so they have to make sure they get it
                                                                                                                                                          right first time.”
easier for people to access their choice of        ‘lean forward’ experience of mobile devices,”      they buy it, they will be asked to connect
                                                                                                                                                            YouView chief executive Richard Halton has
content, Griffiths says. “We see the product       he says. “However, there are other places you      during the plug and play process and they
                                                                                                                                                          blamed regulatory issues for delaying the
as part of the democratisation of content. You     can go outside the standard broadcaster fare       will see all the new features,” says Darren         project. The venture had to get approval from
choose when you want to access it; you are not     and we are now talking to a large number of        Petersen, Samsung UK’s content services             BBC oversight body the BBC Trust, and that
dictated to by a programming schedule about        companies, including high street stores, travel    manager. “The process will eventually become        did not arrive until June 2010, a year later than
when you can and cannot watch.”                    firms and education organisations, about what      as familiar as tuning in a new set to pick up       expected. A spokesman for the company added
    Griffiths believes the explosion in            they can offer on our platform.”                   the free channels.”                                 that it was a technically complex project and
                                                                                                                                                          that it was important to get it right for the
                                                                                                                                           Getty Images   consumer. However, the plan is still to be ready
BBC News gets connected                                                                                                                                   for launch in time for the London 2012 Olympic
                                                                                                                                                          and Paralympic Games. JW
The BBC launched its BBC News application
for connected TV in June, bringing video
news clips via the web to the TV screen.                                                                                                                  1m tune in to Philips Net TV
The application combines existing video and
text content from BBC News Online and will                                                                                                                According to Pieter Vervoort, vice-president for
initially be made available from within the                                                                                                               Philips Net TV, there are a million Philips Net TV
Samsung apps store on Samsung smart TVs.                                                                                                                  owners across Europe who use the connected
    It will subsequently be made available on                                                                                                             features of their connected TV three or four
a range of connected devices. Editorial teams                                                                                                             times a month. Speaking at a recent conference,
in the BBC newsrooms gather clips around the                                                                                                              he also said the company would issue a
clock to run alongside text-based news from                                                                                                               software development kit before the end of
                                                                                                                                                          the year, enabling more external developers to
BBC News Online – all started, stopped and
                                                                                                                                                          create more applications for the unit. JW
navigated via the remote control. JW               News from aunty: the BBC is using the web to get news clips to our TV screens round the clock
 8              Business Technology               July 2011                                                         an independent report from lyonsdown, distributed with the sunday telegraph

 Industry view



Big ideas for the small screen
How will TV advertising change and adapt in the brave new world of connected TV?

Connected TV represents one of the most                                                                                                             displayed on the tablet or similar device.
fundamental changes in TV viewing and                                                                                                                  Equally important, the Snell system
ranks alongside the introduction of colour TV                                                                                                       also offers the volume and granularity of
in terms of its potential impact on the viewer.                                                                                                     information required by second-screen apps
As always, paradigm shifts in technology                                                                                                            such as Screentoo. The automation system
such as this offer opportunities to progressive                                                                                                     makes this synchronicity between the mobile
companies at the same time as posing a threat                                                                                                       application and the TV broadcast possible by
to unresponsive players.                                                                                                                            supporting rich secondary-event metadata
    In many ways, connected TV and associated                                                                                                       with an unusual degree of sophistication.
online services are better placed to support                                                                                                           In the model established by TAS, media
the next generation of media consumers than                                                                                                         and broadcast organisations distribute
existing TV viewers. Today’s generation of                                                                                                          the Screentoo app as their own branded
media savvy and hungry teenagers already                                                                                                            application, through which they provide
exhibit very different patterns of media                                                                                                            services such as voting, polls, chat and
consumption than their parents: when this                                                                                                           e-commerce related to and customised for a
generation acquire significant disposable                                                                                                           specific show or channel.
income they will create very different drivers                                                                                                         The very accurately timed metadata
within the broadcast television market.                                                                                                             provided by Morpheus enables the Screentoo
    Today, it is the responsibility not only                                                                                                        app to provide the consumer with options
of broadcasters but also the industry built                                                                                                         that correspond directly to events within the
around TV advertising to make sure that the                                                                                                         primary broadcast.
necessary technology evolution takes place                                                                                                             Data provided automatically by Morpheus
so TV remains relevant in the next decade                                                                                                           about both the programme and programme
and beyond.                                                                                                                                         contents allow the Screentoo app to trigger
                                                                                                                                                    targeted advertising, provide information
Staying relevant in a
connected world
Today, a multi-billion-dollar industry                                                                                                              The challenge is how to
has grown around television and the
opportunities it offers to promote brands                                                                                                           harness the potential of
and advertise products. The challenge is
how to harness the potential that connected
                                                                                                                                                    connected TV and online
TV and online services offer and ensure                                                                                                             services and ensure TV
that investment in TV advertising remains
effective and appealing to viewers.                                                                                                                 advertising remains
   This strong trend in multi-screen media
consumption offers broadcasters new
                                                                                                                                                    effective
commercial opportunities – but only if those
broadcasters have the tools to enrich the                                                                                                           about a character or actor in the show, or
online experience and make it even more                                                                                                             launch a viewer poll. Viewers can vote, enter
relevant to the mainstream, or broadcast                                                                                                            competitions, participate in quizzes and
product being watched. With ad revenues                                                                                                             purchase items.
under pressure and online advertising                                                                                                                   The fact that Screentoo has an integrated
and other outlets increasing in popularity,                                                                                                         e-commerce back-end means that it’s easy
these broadcasters (or more properly named                                                                                                          for broadcasters to offer a variety of financial
multicasters) are in need of a way to sell                                                                                                          services as part of the integrated service they
targeted and relevant services for the online                                                                                                       offer. The ability to link through to other
advertising and sales market.                                                                                                                       websites expands the commercial aspect of
   Attempting to take advantage of this                                                                                                             this model, yielding opportunities for product
new ad model, some forward-thinking                                                                                                                 placement that’s connected directly to the
broadcasters have already written apps                                                                                                              manufacturer or vendor’s online presence
designed specifically for particular TV shows.                                                                                                      and shopping interface.
Others have leveraged new audio technologies                                                                                                            “The integration of advanced automation
and custom apps to identify what a person is      early solutions for linking programming with    platforms. In addition to facilitating delivery   technology with second-screen apps has
watching and to provide relevant information.     online advertising were limited in the value    of content to media consumers’ TV screens,        brought greater versatility and better quality
While these approaches tackled some key           they could bring to viewers and, as a result,   Morpheus allows broadcasters to extend            to delivery of multi-screen media content,”
aspects of enriching the viewing experience       to advertisers.                                 the experience onto a second device, the          says Neil Maycock, chief architect at Snell.
with online content, they remained relatively                                                     second screen.                                    “The ultimate goal is to make compelling,
crude in their design and efficacy.               Reaching out to media                              On this device, complementary interactive      unmissable content for all the screens our
   Constrained by dependence on preset            savvy consumers                                 content not only drives up interest in            viewers use to consume media, so while the
schedules, many of these apps have been           Now Snell, an independent UK company with       programming and opens the door to higher          TV screen will remain the most important
unable to adapt to live programming –             a heritage centred on developing ground-        revenues through polls and such, but also         to our audience, it is definitely true to say
including the most popular music, game            breaking broadcast technology solutions         enables the broadcaster to sell new forms of      it is one of many ways in which they can
and entertainment programmes in which             since the 1960s, has developed a multi-screen   highly targeted advertising.                      watch content.
live performances are so critical – or to         broadcast automation solution. For the first       The exchange of “metadata” – the                   “The general convergence of the industry
accommodate the dynamic insertion of              time this enables advertisers to engage in      information describing what is being seen         opens a multitude of possibilities for
commercial breaks. Such programming               highly targeted advertising campaigns that      or heard, timing data, and even viewing           broadcasters and advertisers to create a
doesn’t allow the broadcaster to build a          bridge a number of connected media devices.     rights information – is key to this. Driving      deeper, enriched and more interactive
playlist of rich and relevant information in         The company has joined forces with The       essential metadata within the TAS Screentoo       relationship with their viewers. Our work
advance.                                          Application Store (TAS) and integrated          app, Morpheus supplies all the real-time          with TAS is a significant contribution to this
   Unable to provide rich information on a        Snell’s industry-leading Morpheus playout       data essential to maintaining synchronicity       industry-wide goal.”
scene-by-scene basis or to adapt smoothly to      automation system with “second-screen”          between the primary broadcast and
changes in the live broadcast schedule,           apps on iPad tablets and other smart mobile     interactive and timeline-sensitive elements       www.snellgroup.com
 an independent report from lyonsdown, distributed with the sunday telegraph                                                                           July 2011                                                             Business Technology                       9

                                                                                                                                                                                                                                                     Consumers



Look smart, keep it simple
Over-complicated technology is unlikely to hook consumers, so the industry
is determined to make connected TV as easy to understand as possible
By Clare Holt                                            Or will most of us end up with built-in             “The internet is very lightweight, open and
                                                     smart technology that we never actually use?         agile; it’s experimental; you give things a go,”                                                               Do you adjust your set?
An email has just popped into my mailbox.            It may be that smart TV ends up moving into          he says. “If you look at the new generation
One of those promotion things that appears           our front rooms by stealth.                          of technology that’s coming along such as
every couple of days. “Unlimited WiFi when               “It’s a bit of a chicken and egg situation,”     YouView, HbbTV in Europe, Google TV and
you’re catching up over dough balls,” it             admits Tom Cape, founder of connected                Apple TV, it’s driven by internet people, and
promises. There was a time when restaurants          TV development agency Capablue, which                those are the initiatives that are gaining
would have attempted to woo customers with           has worked with many of the UK’s leading             greater momentum.”
unlimited soft drinks or perhaps a free salad        broadcasters to develop connected TV                    Tasked with the tricky job of attempting
but now, with our insatiable need to surf,           solutions. “People’s behaviour doesn’t change        to bring some harmony to a fragmented
email, post or tweet (“having dough balls for        as fast as the technology changes. But you’ve        landscape is the Digital TV Group (DTG),
lunch with unltd wifi”), the pizza chains, along     got to develop the services in order to generate     which is working closely with the industry in
with everyone else, are having to innovate.          the interest and get the customers to use them.”     an attempt to achieve a unified technological
    In TV land, the solution to this need is to          Cape is optimistic that, in time, consumers      standard upon which new connected TV
get smart. The wider digital revolution of           will embrace connected TV in the same way            services will sit.
which connected TV is a part is proceeding           they have embraced other digital technologies.          “We’ve been meeting with people about
at such breakneck speed that one senior TV               “There’s some amazing stuff you can do now       this for around five years now,” says Simon
documentary producer recently told me that           with interactive TV and interactive services,”       Gauntlett, DTG’s technology director. “There
programme-makers are having to adapt and             he says. “It’s about taking the customer on a        have been lots of different solutions being
change their workflows every three months            journey, and there’s a lag – as we saw with the      proposed, and what we’re trying to do now is
just to keep up.                                     dotcom boom – of getting the users to catch up       move towards a common solution across the
    Is all this choice good for viewers, or does     with you. They will get there in the end though,     board, because that benefits everybody.
it threaten to confuse the joyous simplicity         and the potential impact is huge.”                   We’re certainly much further ahead than we
of vegging out in front of the box? Will we              “The coolest thing about Google TV is that       thought we’d be this time last year.”
be won over by the siren call of video-on-           we don’t even know what the coolest thing               Ultimately, success will depend on                                                                          Electronics retailers are now faced with having
demand, over-the-top content, enhanced               about it will be,” yelps the blurb on the Google     delivering a reliable and simple user                                                                          to explain a whole host of new products – all
interactivity, living room access to all our         TV web page. Connected TV represents a new,          experience. With connected TV being                                                                            of which offer slightly different propositions –
social media and the prospect of watching the        hybrid space, one in which broadcast and web         heralded as the biggest development since                                                                      to their customers.
YouTube baby panda sneezing in full 40-inch          technology come face-to-face. Cape believes          the advent of high-definition TV, the                                                                            “A year ago, we were thinking about how we
                                                                                                                                                                                                                         could get involved in the space and we went
glory? (If you haven’t seen it yet, where have       we are witnessing the convergence of two             manufacturers will be hoping they have
                                                                                                                                                                                                                         up Tottenham Court Road, walked into about
you been? Almost 106m hits and counting...)          very different cultures.                             got it right.
                                                                                                                                                                                                                         three different shops and asked to look at the
                                                                                                                                                                                                                         internet-enabled TVs,” says Tom Cape, founder
                                                                                                                                                                                                                         of connected TV development agency Capablue.
                                                   Who’S Buying connected tVs?                                                                                                                                             “The guys in there didn’t know what we
                                                                                                                                                                                                                         were talking about. Eventually we found
                                                                                                                                                                                                                         someone who did, but when he turned the set
                                                                                                                                                                                                                         on they didn’t have an internet connection
Connected TV
   shipments                                                                                                                                                                                                             wired up to the TVs. You walk in there now, and
                                                                                                                                                                                                                         the first thing you encounter is the connected
                                                                                                                                                                                                                         TV stand.”
       120,000                                                                                                                                                                                                             The retailers may be ready, but in challenging
                                                                                                                                                                                                                         economic times, are people going to buy?
                                                                                                                                                                                                                         Bryan Lovewell, chief executive of Retra, which
                                                                                                                                                                                                                         represents the independent electrical sector,
                                                                                                                                                                                                                         says the key to marketing connected
       100,000                                                                                                                                                                                                           TV successfully will be demonstrating it to
                                                                                                                                                                                                                         the customer.
                                                                                                                                                                                                                           In a depressed market, connected TV
                                                                                                                                                                                                                         represents a shining light: “It’s a great
                                                                                                                                                                                                                         opportunity for the specialist consumer
        80,000
                                                                                                                                                                                                                         electronics retailer, and fabulous for the
                                                                                                                                                                                                                         consumer,” he says. “Connected TV will change
                                                                                                                                                                                                                         the landscape of television for ever.”
                                                                                                                                                                                                                           So is now a good time to buy a new TV, or
                                                                                                                                                                                                                         should consumers wait another year or two?
                                                                                                                                                                                                                         “There are some very good propositions
        60,000                                                                                                                                                                                                           out there and I absolutely wouldn’t want
                                                                                                                                                                                                                         to discourage people from going out and
                                                                                                                                                                                                                         buying new TVs at the moment,” says Simon
                                                                                                                                                         Source: DisplaySearch Quarterly TV Design and Features Report




                                                                                                                                                                                                                         Gauntlett, technology director at the Digital
                                                                                                                                                                                                                         Television Group.
        40,000                                                                                                                                                                                                             Dan Cryan, head of broadband at media
                                                                                                                                                                                                                         research firm IHS Screen Digest, says it depends
                                                                                                                                                                                                                         what you’re after. “It’s a bit like buying a
                                                                                                                                                                                                                         computer – there’s always an argument to
                                                                                                                                                                                                                         put off buying one because there’s always an
        20,000                                                                                                                                                                                                           upgrade coming just down the pipe.”
                                                                                                                                                                                                                           Whether or not the presence of names like
                                                                                                                                                                                                                         Apple and Google in the market revolutionises
                                                                                                                                                                                                                         the TV market in the same way the iPhone
                                                                                                                                                                                                                         changed the mobile phone sector remains to
                                                                                                                                                                                                                         be seen, but with predicted connected TV
            0
                         2009                 2010                   2011                 2012                    2013                 2014                                                                              sales set to rise from 3.7m in 2010 to more than
                                                                                                                                                                                                                         40m by 2015 (source: IHS Screen Digest), the
                                                                                                                                                                                                                         stakes are high.
                  North America     Western Europe       Eastern Europe      Japan    Asia Pacific      Middle East & Africa   China          Latin America
 10             Business Technology               July 2011                                                         an independent report from lyonsdown, distributed with the sunday telegraph

 Industry view



Marrying the tablet and connected tV
As we demand a more personalised viewing experience,
being able to beam content from your phone or
tablet to your TV is no longer a distant dream
Speculating about the future of media and         predicted. Research company DisplaySearch
entertainment becomes easier when you             currently estimates that more than 40m
can see the inevitable convergence of two         connected TVs were shipped in 2010, with
booming trends. Connected TVs enhance your        unit shipments forecasted to grow to more
viewing enjoyment by providing broadcast          than 120m in 2014.
services, as well as internet online services         Google reported 500K activations per
such as HbbTV, YouView and VuDu.                  day of Android phones, plus there are those
   Meanwhile, smartphones and tablets             little Apple devices known as the iPhone and
finally make mobile internet a pleasant           iPad that people seem to like. Microsoft and
experience by offering easy access through        Nokia will also be pushing Windows 7 phones
your broadband home connection (WiFi) or          as a viable alternative to Apple and Google                                  Enjoyment of media no longer dependent on a single appliance
                                                  systems.
                                                      We strongly believe the future of
Imagine watching Arsenal                          entertainment and media is in using TVs,
                                                  tablets and smartphones simultaneously          tablet alerts you that Liverpool just scored         embraced the union of these devices. We’ve
playing Manchester United                         to provide a rich, interactive and personal     and you want to beam the goal to your TV?            developed our line of Twonky products to let
on your TV while your tablet                      experience. The tablet is a great discovery
                                                  tool. It’s easy to spend hours lost in the
                                                                                                  Imagine deciding which camera you use to
                                                                                                  view the game, especially when a penalty call
                                                                                                                                                       you beam content discovered on your phone,
                                                                                                                                                       tablet or PC to a wide variety of devices,
intuitively provides you with                     internet as you go from one video to another    was made.                                            including Apple TV and connected TVs with
                                                  as you find related items, but why should          The combination of tablets and connected          DLNA capability (eg, all new models of Sony,
player updates and statistics                     you limit yourself to isolated enjoyment on a   TVs offer content providers tools to engage          Philips and Samsung among many).
                                                  small-screen device?                            people in ways that did not exist before. It            Discovery and enjoyment of media is no
mobile carrier’s network when you’re on the           Imagine wirelessly beaming any content      brings a level of interactivity to the traditional   longer dependent on a single appliance.
move. Smartphones and tablets also benefit        (broadcast, online or personal) from your       passive TV experience that increases the             A particular operating system, broadcaster
from a diverse group of innovative application    smartphone or tablet to your big-screen         enjoyment of each particular viewer, because         or manufacturer doesn’t even get to dictate
developers distributing new ways to use these     connected TV. Imagine watching Arsenal          he or she gets to control and customise the          the terms. Now, it’s driven by you and your
devices every day.                                playing Manchester United on your TV while      content on both screens.                             demands.
   The public has latched onto these new          your tablet intuitively provides you with          While new scenarios will continue to
technologies faster than experts could have       player updates and statistics. What if your     emerge, we at PacketVideo have already               www.twonky.com




It pays to be well connected
PayWizard has conjured up a flexible payments solution that spells
an end to long-winded transactions and helps drive revenues
Success in the world of connected devices                                                           • Connected devices (eg iPad, iPhone,              experience. It encapsulates the exciting
demands a unified monetisation strategy                                                             • Android devices, tablets, online,                direction that IP connected devices are
coupled with a real insight into the behaviour                                                      • connected TVs etc)                               travelling, and presages a world where all
of the hard-won consumer. PayWizard delivers                                                        • Multi-currency                                   content or services are available on any device
such a strategy by partnering with merchants,                                                       • Real-time management information                 at a time chosen by the customer. Cross-device
whether they be broadcasters, content owners,                                                       • Security (Tier 1 PCI/DSS compliant,              marketing and campaigns are therefore
platforms or retailers, to offer relevant and                                                       • FSA-regulated)
flexible revenue models and use rich, real-time
‘actionable’ data to optimise customer loyalty.                                                       PayWizard also addresses the main user           Cross-device marketing
    PayWizard is more than just taking                                                            experience challenge by offering a single
payments – we help to drive revenues. By                                                          sign-on across all connected devices to              and campaigns are going
incorporating such sophisticated functionality                                                    eliminate the frustration of multiple logins,
within the PayWizard platform we also                                                             passwords, PINs and checkout – all too
                                                                                                                                                       to be a key differentiator
lower the total cost of ownership by                                                              common in today’s manufacturer-specific              in offering content
providing capabilities that are required,                                                         payment models.
but are often contained in expensive third-                                                           PayWizard’s homogeneous in-transaction
party systems.                                                                                    and account management designs are focused           going to be a key differentiator in offering
    PayWizard addresses the key monetisation                                                      on ensuring a great experience for the customer      content, and hence PayWizard’s rich, real-time
challenge by being entirely flexible and,                                                         while also remaining agnostic to device,             behavioural information is extremely valuable
crucially, by solving real business problems      Numerous transaction types are on offer         operating system and manufacturer.                   – to merchants and customers alike.
for the merchant rather than just offering a                                                          Furthermore, we also aim to integrate to any        PayWizard is at the heart of merchants’
choice of technical features.                     • Sophisticated business models                 connected device that the merchant wishes            monetisation strategy across the increasing
    We can manage multiple transaction types,       (eg subscriptions, micropayments, vouchers,   to include in their portfolio, and not exclude       number of connected devices. Businesses
ranging from a one-off, straight-through            pay-per-daypart, season passes etc)           specific ones – device exclusion seemingly           are tending towards a blended revenue
transaction as a payment service provider,        • Customer lifestyle enhancement:               being the approach of some other payment             model including paid-for content, sponsored
all the way to a feature-rich e-wallet, which       • Single-click purchase (no more logins,      providers.                                           and ad-funded, and we are an ideal partner
enhance each customer’s lifestyle. These            • passwords, PINs, checkout)                      The iPad best exhibits the new way               on this new media journey. PayWizard’s
include:                                            • Homogeneous user experience across          people consume and purchase content in the           flexibility, capability and proven security
• A range of transaction types (eg straight-        • devices                                     increasingly connected world, and tablets            will ensure the connected world is monetised
  through, pre-paid e-wallet etc)                   • Single sign-on                              have created their own usage paradigm:               successfully.
• Multiple payment types (eg credit card,           • Free account to account transfer            viewing a mobile device socially, and often as
  debit card, direct debit)                         • Simple account management                   a companion device to another simultaneous           www.paywizard.com
 an independent report from lyonsdown, distributed with the sunday telegraph                                                 July 2011        Business Technology                     11

                                                                                                                                                                            Debate



Is linear TV fading to black?
Is the tyranny of the TV schedule over or is connected TV another trend that will fail to gain a
real foothold in the market? Industry experts go head to head. Interviews by Jonathan Watson
                               How important is video-on-demand to Virgin?                                              Do you think a transition from linear
                               The UK’s first TV video-on-demand (VoD) service was                                      TV to VoD is imminent?
                               launched by one of our predecessor cable companies in 1994                               Most of that sort of talk is confused and deluded. It’s confused
                               and has evolved significantly since then. We have seen                                   because the expression “non-linear TV” is hardly ever defined
                               phenomenal growth in the four years since Virgin Media                                   and is used to mean very different things. And it’s deluded
                               was created, with over a million more households regularly                               because the extent of change in what and how people watch
                               watching VoD and the total amount they’re watching                                       has been – and will continue to be – less than the hype
                               increasing six-fold.                                                                     suggests.
                                  We expect to see 1 billion views this year. Nearly two-thirds                           How much, what, when, where, with whom and even how
                               of our customers now use VoD every month. That includes all                              people watch TV has changed surprisingly little since the
                               VoD services such as entire series that are instantly ready to                           1960s. We are still “waiting for VoDot”.
AlEkS HABDANkS                 watch, catch-up TV, music videos and movies on-demand.             PATRICk BARwISE
director for on-                                                                                  emeritus professor    But Virgin has some pretty impressive statistics about
                               Catch-up TV – watching last week’s EastEnders on the                                     how many of its subscribers are watching programmes
demand TV services                                                                                of management and
                               BBC iPlayer, for example – is not really the same as                                     on-demand
and strategy, Virgin           VoD, is it?                                                        marketing at london   Virgin is a well-run firm, under competent management, but I
Media: believes                We think it is. It’s not planned viewing. The viewer has not       Business School:      would be very surprised if they released audited figures with a
                               studied the TV schedule and arranged to be in front of the TV                            clear definition of who they are talking about and how much of
video-on-demand                when the programme starts. They have simply sat down and
                                                                                                  sceptical about the   their viewing is true VoD.
has huge potential             chosen to watch what they want, when they want.                    extent to which          Do their figures refer to households or individual viewers?
                                                                                                  connected TV will     How much TV are people watching per month in total and
                               Does the advent of VoD on a large scale sound the death                                  what percentage of that is on-demand? What we really need
                               knell for linear TV viewing?                                       change broadcasting   to know is the percentage of people who use true VoD – large-
                               When VoD first started to emerge as a commercial proposition,                            scale, commercially viable, standalone VoD – in households
                               there was a lot of that sort of talk. However, that’s not going                          where other on-demand options are available, such as a
                               to happen yet. TV viewing as a whole continues to rise, helped                           personal video recorder or a PC connected to broadband.
                               by VoD, but channels, particularly those that offer live events,
                               will remain the first point of call for many viewers.                                    Virgin also says its on-demand channel is its third
                                  Some of the more niche channels may struggle – and                                    most-watched after BBC1 and ITV1
                               moving to VoD might help them in terms of cost and                                       VoD is still tiny as a proportion of total viewing time – maybe
                               accessibility – but there are others which are here to stay.                             1 per cent among the whole UK population and 2 per cent of
                                                                                                                        15 to 34-year-olds. If you look at proper data about typical
                               Do customers prefer VoD to linear TV?                                                    viewers, a consistent picture emerges.
                               Viewers don’t really care how they get their programmes, as                                 If people have lots of channels, a personal video recorder
                               long as they can easily find what they want at a time that suits                         and VoD, the first thing most of them do if they want to watch
                               them. Sometimes the industry gets too hung up on the latest                              TV is still to see what’s on live on their favourite channels.
                               technology and forgets that the viewer experience is what                                Live TV still accounts for 80 per cent of viewing in these
                               really matters.                                                                          “converged” homes and that percentage is falling slowly, if
                                  Our new TV service, powered by TiVo, brings together                                  at all.
                               programmes from a variety of sources and presents them in
                               an accessible, personalised way. It makes the experience very                            It sounds like you really don’t have much time for VoD
                               intuitive. Once customers try it, they love it.                                          The delusion I’m addressing is the belief that mainstream
                                                                                                                        TV viewing is undergoing revolutionary change. VoD isn’t
                               Does the spread of connected TV make it more likely                                      just a fad. I have no doubt that in 2020 people will still be
                               that the internet will become the most significant                                       downloading and exchanging short video clips, probably even
                               VoD delivery platform?                                                                   more than today.
                               Cable is in a unique position. We have a connection into every                               I also expect that the video retail and rental market will
                               Virgin Media home with the capacity to deliver VoD from a                                switch from physical DVDs to online delivery. But both
“Nearly two-                   variety of sources, even HD or 3D, that’s instantly available.     “How much,            of these will still be peripheral to people’s mainstream
                                  VoD is a core part of our proposition, and on average, our                            TV viewing.
thirds of our                  subscribers now watch on-demand TV for nearly two and a            what, when,
                               quarter hours a week. That makes it the third most watched                               why does catch-up TV not count as VoD?
customers                      channel on the platform after BBC1 and ITV1. We think that         where, with           I’m not dogmatic about how VoD is defined. My main point is
                               speaks volumes for the potential of the service.                                         that this is not a revolution. Much of the viewing that people
now use                                                                                           whom and              refer to as “on-demand” is just time-shifted linear TV. It’s a
                               what evidence do you have that VoD really is                                             more convenient version of the VCR.
VoD every                      transforming our viewing habits?                                   even how                 The content revolution we were promised in the past
                               If you look at Channel 4’s hit comedy The Inbetweeners, that                             was different to that – it wasn’t referring to anything that is
month. That                    had as many VoD plays on our platform as it received viewers       people                not watched on TV at the time of broadcast. My other key
                               when broadcast.                                                                          point is that we need to be explicit and consistent if we are to
includes                           That’s significant, because it’s a programme aimed at a        watch TV              understand what is happening fully.
                               younger audience so is an indication of a real shift. We won’t
catch-up TV,                   see the death of linear TV, but there will be a shift to on-       has changed
                               demand – as long as it’s backed up by an accessible interface
music videos                   and is easy to find.                                               surprisingly
and movies                                                                                        little since
on-demand”                                                                                        the 1960s”
– Habdanks                                                                                        – Barwise
 12             Business Technology                July 2011                                                           an independent report from lyonsdown, distributed with the sunday telegraph

 Industry view



In viewers’ hands
Companion devices are the driving force behind TV innovation

Consumers purchase smart devices far more          to interact with the TV. Viewers are therefore
rapidly than they upgrade their TV or set-top      able to tailor their connected devices to their
box. The proliferation of apps for these           taste, enabling the entertainment experience
devices is contributing to the “second screen”     to become more personalised than ever
becoming increasingly more important in the        before.
entertainment ecosystem.                               Tablets and smartphones such as iPhones,
   No longer is content consumption only           iPads and Android-based devices can be seen
delivered through traditional methods such         as a second screen. They offer a rich media
as TV and cable set-top boxes. Consumers can       experience, are intuitive and enable new
now access content on a multitude of mobile        paradigms for entertainment enjoyment.
                                                   They are also portable and allow for content
                                                   to be consumed while on the go and to be
Television and connected                           accessed anywhere.
                                                       There are currently apps available which
devices may soon be able                           allow the user to discover what is on TV that      Increasing usage of personal
                                                   week and what films are available to stream
to know what you are                               and download from a limited number of
                                                                                                      devices is driving the evolution

watching based on viewing                          service providers. However, the majority of        on a particular site. Television and connected   continue to become more advanced and will
                                                   these apps focus on enabling users to discover     devices may soon be able to know what you        enable an even deeper level of interaction
habits and preference                              content available within a specific service,       are watching based on viewing habits and         with the TV. As a result, these devices will
                                                   requiring the user to know what services           preferences. Due to this fact, adverts will      begin to become inherent to the viewing
                                                   to go to for their content. With continued         become more relevant to the viewer.              experience.
and connected devices like PCs, tablets and        development, the apps of tomorrow should              Adverts that can be viewed on these              Rovi is a global leader in digital
smartphones. As a result, TV viewing habits        provide an extended service.                       personal devices while watching content          entertainment technology solutions,
are evolving rapidly across these multiple             They have the possibility of including         will enable the user to find out more about a    providing guidance technology,
platforms.                                         advanced search features, allowing the viewer      product featured in the show or to even          entertainment data, content protection
   The increased usage of these personal           to search for their favourite actor and retrieve   take the viewer to the site where they can       and content networking technology to its
devices to access entertainment content is         results for every title available starring that    purchase an item of clothing/product             customers in the consumer electronics,
driving the evolution and innovation of TV.        actor, as well as cost breakdowns from each        featured in the show.                            cable and satellite, entertainment and online
Broadcasters and television manufacturers          provider. These apps could also alert you             The evolution of TV will continue rapidly     distribution markets.
have developed a number of companion apps,         to when your favourite actor is on or when         as more connected devices and apps enter
giving consumers new capabilities and ways         a film they are in is available to download        the market. Smartphones and tablets will         www.rovicorp.com




time for advertisers to get smart
As connected TV takes                                                                                 enormous. It represents an opportunity to            The new TV experience will mean that
                                                                                                      unite video-on-demand, web video and             video, internet and personal content is
off, smartclip is primed                                                                              communities such as Twitter and Facebook         seamlessly blended together. Viewers can
to take advantage of the                                                                              – with radical implications for the business     vote, access content relating to the programme
                                                                                                      of television. As such, connected TV offers      they are watching, blog, tweet and access a
enormous advertising                                                                                  advertisers a revolutionary new way to           plethora of applications all via their TV sets.
potential it offers                                                                                   introduce consumers to their products and        The way viewers find programmes will also
                                                                                                      brand identity. As the connected TV takes        change fundamentally as the TV guide will be
There is a revolution taking place in our living                                                      off, brands need to seriously consider the       replaced by pre-set preferences and friends’
rooms. Consumers are accessing the internet                                                           enormous advertising opportunities available.    recommendations.
through their TVs. This revolution is now even                                                                                                             Broadcasters will be able to track viewer
easier with the rise in smart TVs (televisions                                                                                                         reaction to content in real-time and learn
that are internet enabled) and other connected                                                        Broadcasters will be able                        more about audience behaviour through
devices such as gaming consoles and internet                                                                                                           the interaction that this connectivity
enabled set-top boxes. In fact, connected                                                             to track viewer reaction                         enables. Therefore brands will have to work
TVs will outsell gaming consoles this year.                                                                                                            harder to target and engage their distracted
Microsoft, Nintendo and Sony will sell 37m
                                                                                                      to content in real time                          audiences – after all, while we may watch
consoles in 2011 and consumers will buy 52m                                                           and learn more about                             the same TV shows, we may not see the same
connected TVs from the likes of Samsung,                                                                                                               advertisements.
Sony and LG. Research and consulting firm                                                             audience behaviour                                   For brands the real game-changer will
Strategy Analytics estimates that there were                                                                                                           be the use of online video advertising
over 400m connected TV devices in use at                                                              They cannot afford to ignore the evolution       formats. smartclip’s reports from customers
the end of last year and 1.6 billion will be                                                          of this new TV ecosystem. smartclip is ahead     suggest that the uptake of online video ads is
installed worldwide by 2014.                                                                          of the curve with the ability to run existing    encouraging at this early stage. To deliver on
   With such a vast potential market,                                                                 video campaigns on connected TVs and is          its promise to advertisers, the connected TV
connected TV has been touted by industry                                                              looking at new formats that take advantage of    model will have to reach its full potential as an
experts as the next wave of advertising                                                               the branding element that TV offers with the     indispensible tool for customer engagement.
innovation. Building a single platform capable                                                        interactivity of the internet.                   Connected TVs enhance a viewer’s experience
of supporting video, social networking, music,                                                                                                         and enable advertisers to create targeted
gaming and other media is no mean feat.                                                                                                                messages for their consumers that combine
Enabling that experience for multiple devices,                                                                                                         the best of TV and the web.
such as the tablet, smartphone and PC, creates
yet another challenge.                                                                                                                                 Shirlene Chandrapal is vice-president,
   Yet, once providers master this, the                                                                                                                connected TV, at smartclip
potential for cross-platform social TV is                                                                                                              www.smartclip.com
 an independent report from lyonsdown, distributed with the sunday telegraph                                                                   July 2011       Business Technology                         13

                                                                                                                                                                                         Regulation



Smart TV needs smart regulation                                                                                                                            Can games consoles
                                                                                                                                                           drive adoption?

The control of TV in the UK is already a complex business. Once people                                                                                     Record numbers of people used their
                                                                                                                                                           PlayStation 3 games consoles to access
connect their TVs to the internet, it becomes even more Byzantine                                                                                          programmes on BBC iPlayer last December. The
                                                                                                                                                           number of programme requests from console
                                                                                                                                                           owners increased by 31 per cent on the previous
                                                                                                                                                           month, reaching new highs of 7m requests.
                                                                                                                                                             Around 4m people in the UK own a Sony
                                                                                                                                                           PlayStation 3 (PS3) games console. Of these,
                                                                                                                                                           some 80 per cent are connected to the internet
                                                                                                                                                           and with that connectivity comes access to
                                                                                                                                                           a growing range of on-demand TV content.
                                                                                                                                                           Since 2009, they’ve been able to catch up on
                                                                                                                                                           TV programmes available on the BBC’s iPlayer.
                                                                                                                                                           Channel 4 and ITV joined the PS3’s roll call of
                                                                                                                                                           catch-up TV services in late 2010. And those
                                                                                                                                                           with a subscription to online movie service
                                                                                                                                                           Lovefilm.com can also use their console to
                                                                                                                                                           access thousands of films.
                                                                                                                                                             The other games console manufacturers are
                                                                                                                                                           pursuing similar strategies. UK users of the
                                                                                                                                                           Microsoft Xbox, for example, have access to TV
                                                                                                                                                           shows from BSkyB’s Sky Player, while Nintendo
                                                                                                                                                           Wii owners can also access BBC iPlayer.
                                                                                                                                                             In fact, across the world, the number of
                                                                                                                                                           households receiving over-the-top video services
                                                                                                                                                           to their TVs in this way is expected to increase
                                                                                                                                                           from 106m in 2010 to 250m in 2016, according
                                                                                                                                                           to forecasts from market research company
                                                                                                                                                           the Diffusion Group.
                                                                                                                                                             They will use a range of devices to do so – but
                                                                                                                                                           over the next few years, games consoles will
                                                                                                                                                           dominate as the most popular over-the-top
                                                                                        who’s responsible for regulating connected TV content?
                                                                                                                                                           platform, according to Colin Dixon, senior
                                                                                                                                                           partner at the Diffusion Group. However, he
                                                                                                                                                           adds, internet-ready connected TVs are expected
                                                                                                                                                           to move swiftly into the marketplace, along
By Jessica Twentyman                               over the internet are subject to regulation         review. More importantly, there is no way of        with connected Blu-ray players, internet set-
                                                   by Ofcom. On-demand TV, by contrast, is             regulating content delivered from outside the       top boxes and hybrid boxes that blend pay TV
In May 2011, Jeremy Hunt, the Secretary of         subject to a system of co-regulation, presided      EU and nor can there be.                            functionality with internet video services and
State for Culture, Media and Sport, officially     over by the content industry itself via Atvod           So it’s likely that the government will look    applications.
began a “wide-ranging review” of the               (the Authority for TV On Demand), which             to internet service providers (ISPs) like BT and      In regulatory terms, this poses yet more
2003 Communications Act, the rules that            was established in March 2010 and which             Virgin to play a more active role in controlling    challenges for the UK government. Current UK
govern the regulation of broadcasting and          answers to Ofcom as its backstop power. In          the delivery of connected TV, putting the           TV licensing laws, for example, state that viewers
communications within the UK.                      March, Atvod announced that it had the                                                                  need to be covered by a TV licence if they watch or
    His goals, as he has publicly defined them,    authority to regulate connected TV apps                                                                 record TV programmes, on any device, as they’re
                                                                                                                                                           being shown.
are commendable: to build a communications         produced by newspapers like The Sun and The
framework “that will drive growth and              Sunday Times. All advertising, meanwhile,           “Almost every other                                   This includes TVs, computers, mobile phones
                                                                                                                                                           and games consoles. No TV licence is needed if
innovation, remove unnecessary burdens and         is regulated by the Advertising Standards
continue to protect consumers and the public”.     Authority, whether it is distributed online or      country in Europe has                               programmes are only viewed after they have been
                                                                                                                                                           shown on TV – but proving that to the authorities
    But Hunt may be wading into a quagmire.        via traditional media.
                                                                                                       a simpler framework
                                                                                                                                                           is likely to be an onerous task. With games
While it’s already known that the new act will         “Almost every other country in Europe has                                                           consoles regularly accounting for around 10 per
include rules to cover the delivery of content     a simpler framework in place and that’s                                                                 cent of BBC iPlayer monthly viewing figures, it’s
over the internet to connected TVs, it’s           a dangerous situation for the development           and that’s a dangerous                              an issue that will need to be addressed.
difficult to see how these rules can be thrashed   of internet-based TV services in the UK,”
out to the satisfaction of all parties involved,   Ghee says.                                          situation for the
each with their own agendas. These include             The main problem is cost, he says. Until                                                            Can smartphones be
both digital content providers and traditional     providers are making serious revenue out of         development of                                      smart remotes?
broadcasters, connected TV manufacturers,          on-demand TV services, the fees they must
internet service providers, existing regulatory    pay to Atvod will remain a bone of contention.      internet-based TV
bodies and, not least, the UK viewing public.      These payments do little to encourage new                                                               In the connected home, all broadband
“It’s going to be an interesting time,” predicts   entrants and services, says Ghee, and create        services in the UK” –                               connected devices should, in theory at least, be
                                                                                                                                                           able to “speak” to one another – including your
Tony Ghee, a partner at law firm Taylor            the temptation for established providers to
Wessing. “No one can really tell you where         shift delivery of services outside the UK.          Ghee                                                smartphone and your smart TV.
                                                                                                                                                             In fact, the vision of smartphone-as-remote-
this is going to end up at this stage.”                At Atvod, chief executive Pete Johnson
                                                                                                                                                           control is already here for some users. Owners
    Already, the regulation of TV in the UK        accepts that, in retrospect, the flat rate fee of
                                                                                                                                                           of a Samsung smart TV, for example, can already
is pretty complex. Broadcast TV and live TV        £2,900 per on-demand programme service              onus on them to block or even take down             use their iPhone, iPad or Android handset to
                                                   that the co-regulator demanded of providers         offending content. Resistance to such moves         control their TV, using a downloadable app.
                                                   during its first year of existence was unfair.      among ISPs is inevitable, says Ghee.                  Other TV manufacturers, like Mitsubishi and
                                                   However, he adds, once it emerged that some             Manufacturers will have a part to play, too,    Samsung, are working on smartphone remotes,
                                                   small-scale and non-commercial providers            developing TVs and set-top boxes that enable        and phone apps are part of both Apple and
                                                   would struggle to pay that flat rate, Atvod         customers, especially those with children, to       Google’s TV offerings.
                                                   quickly offered concessionary rates and             filter and block the content that enters their        There are still some issues to be ironed out,
                                                   proposes to make them part of its formal fee        home.                                               however. If the phone enters sleep mode or
                                                                                                                                                           receives a call when you’re watching TV, you’ll
                                                   structure in its second year.                           “The extent of the issues involved won’t
                                                                                                                                                           need to be able to switch between applications
                                                       As a Conservative minister, Jeremy Hunt         really be clear until connected TVs have
                                                                                                                                                           at speed.
                                                   will be aware of his party’s misgivings about       made it into a substantial number of homes,”          And if you’re the only person in your
                                                   the powers that Ofcom already holds and             adds Ghee. “But as that starts to happen,           household with a smartphone, you may find
                                                   may seek to curb them. But he will have             there’s going to be substantial pressure on         yourself extremely unpopular when you take
                                                   more than the shortcomings of the current           the government to tackle them as quickly as         it out with you, leaving your housemates
Hunt: protecting consumers?                        UK regulatory system to contend with in his         possible. I see turbulent times ahead.”             stranded on the sofa with no remote control.
 an independent report from lyonsdown, distributed with the sunday telegraph                                                                        July 2011        Business Technology                      15

                                                                                                                                                                                        Industry view



Long live the revolution
Monetising the delivery of cross-channel content through connected
TV offers businesses the chance to win the battle for the living room
In the 21st century consumers face a more
overwhelming selection of entertainment and
information sources than ever before. From
tablets to Kindles, MP3 players to DAB, and
VoD to Blu-ray, the options are seemingly
limitless. These options are constantly
growing in response to an ever more
demanding public who require convenience,
entertainment and immediacy in all walks
of life.
    This year spells the beginning of the
Connected Revolution, a time when
consumers will see news, entertainment and
commerce coming together into a centralised
hub of communication; connected TV and
over-the-top (OTT) services.
    The very idea of television as we knew it
is changing and will seem very distant to our


Connected TV offers
viewers a dynamic platform
to centralise their office,
the high street and even
the library into one unit
                                                                                                        The very idea of television as we knew it is changing and will seem distant to our children

children. No more will it be a static form of
visual entertainment constrained by channels
or scheduling. Connected TV offers viewers a            With 600m connected TV units expected            convenience they demand. MPP is the                    centralised payment account and one click
dynamic platform to centralise their office, the     to be sold by 2014 and a market worth               leading provider of payment services and               transactions helps to reduce the drop-offs on
high street and even the library into one unit,      about $250 billion, this new business is not        eCommerce solutions to the media and                   a client’s customer journey. The integration
one source of information.                           only incredibly sizeable, but immediately           entertainment industries.                              of seamless payment gateways into the user
    Recent years have seen dramatic changes          global and awash with opportunities for                 Its payment product suite offers a                 journey ensures that service providers can
in the way consumers digest information              monetisation. Businesses can approach               centralised platform which is built upon three         deliver monetised content to the user with
through smartphone apps, VoD and internet            multiple channels with a marketing synergy          pillars of payment integration, with multiple          minimal inconvenience.
on the move. Combined with major advances            through the platform combining a full mix of        payment types, such as credit/debit card                  By bringing together all elements of the
in broadband technology it has led naturally         media and developing two-way conversations          and direct debit; payment methods, such as             Information Age into one centralised
to a concept of convergent media, where there        with consumers while at the same time               subscriptions and micropayments; and                   platform, giving consumers the ability
are multiple boundaries of media channels.           offering a wide range of products and services.     payment channels, including connected TV               to purchase whatever service, product or
    Connected TV, while offering viewers                This environment of centralised multi-           and the web.                                           entertainment they desire at the click of a
the chance to watch content on demand,               channel connectivity comes with a dramatic              The platform is integrated with the client’s       button, and offering businesses the world’s
use smartphone-like apps, make purchases             increase in content providers competing for         systems to offer a user-friendly and secure            most multi-channel marketplace and the
and play games, also conversely offers               the attention of consumers in a battle of the       payment and content entitlement service.               opportunity to monetise the content on offer,
businesses the chance to centrally monetise          living room. The capability to monetise their       MPP has also recently announced it is utilising        connected TV and OTT services bring brands
content. Broadcasters, app developers,               content while maintaining the attention of          its expertise in the area to develop a payment         and consumers closer together than ever
video producers and games companies, not             a very savvy modern audience is critical to         module for the upcoming launch of YouView,             before and can ensure the commercial future
to mention retailers, are all able to directly       success in this platform.                           as well as providing the payment systems for           of service providers in a complicated and
deliver content and products to the consumer,           Leading the way in this centralised              Miniweb’s woomi platform, and many other               competitive marketplace.
and therefore opening new revenue streams,           payment development is MPP Global                   STB, OEM and TV manufacturers.
with payment service providers in demand to          Solutions, which offers its clients the                 The processing of micropayment                     James Eddleston is marketing manager
deliver integrated monetisation systems for          capability to monetise their content across         transactions to deliver content on demand              for MPP Global Solutions
the connected TV platform.                           multiple channels, giving their customers the       as well as offering subscription services, a           www.mppglobal.com


             Case study: woomi
 Woomi
 is Miniweb’s cloud-based, managed platform           devices, including Samsung connected TVs and         the future of the medium, with over a billion         connected TV users predicted in the next
 that reaches the largest possible audience           Blu-ray players.                                                                                           five years.
 across multiple devices, with a TV-centric, user-      Jerome de Vitry, woomi CEO, is delighted at                                                                 “Integrating our services into this platform
 friendly interface. Set to take connected TV to      the partnership: “We’re really pleased that MPP                                                            demonstrates MPP’s ability to help clients
 an even wider audience in 2011, woomi uniquely       are on board to take woomi to the next level.                                                              to monetise content anywhere. Over the
 delivers an enhanced viewing experience to           As we will reach 10m connected devices across                                                              last 11 years we have developed a universally
 today’s global audiences, playing thousands          Europe by the end of 2011, it’s essential that                                                             integrated platform and working with woomi
 of hours of rich video content from multiple         woomi offers viewers great content which is                                                                illustrates the dexterity of our advanced
 genres.                                              easy to play and pay for.”                                                                                 payment product suite.”
   It is currently the only connected TV service        Paul Johnson, CEO of MPP Global Solutions                                                                   Woomi has launched across the UK and
 capable of selling ads to its audience in the UK.    says: “MPP are proud to be announced as                                                                    Europe on multiple connected TVs and Blu-ray
 MPP Global Solutions has been selected as            the payment platform for this exciting                                                                     players with international expansion over the
 the core payment service provider to manage          collaboration with cutting edge connected TV                                                               coming months.
 transactions for the platform on multiple            service woomi. Connected TV truly stands as

				
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