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					BLUEBONNET ELECTRIC
    CO-OP SURVEY
      December 14 - 15, 2008


          N = 502 respondents
         margin of error: + 4.5%

  NOTE: All comparisons to the 2006 & 2007 studies
        are based on the residential sample.
         OBJECTIVES

    To measure the image of Bluebonnet
1
    Electric Co-Op.



2   To assess member / customer satisfaction
    with the Bluebonnet Electric Co-Op.



    To measure opinions regarding
3
    alternate forms of energy.
Percentage                            Giddings
    of                                 Region

                                      2006 18%
interviews                            2007 18%
                                      2008 18%
           Travis County

            2006 19%
            2007 19%
            2008 19%




Lockhart                    Bastrop
 Region                     Region               Brenham
2006 18%                                          Region
                           2006 30%
2007 18%                   2007 30%              2006 16%
2008 18%                   2008 30%              2007 16%
                                                 2008 16%
REGION BREAKDOWN BY ZIP CODES

  Lockhart Region:   78610, 78616, 78622, 78629, 78632,
                     78638, 78640, 78644, 78648,
                     78655, 78656, 78661, 78666, 78670, 78959

  Bastrop Region:    78602,78612,78650,78659,
                     78662, 78941, 78745, 78949, 78753, 78957, 78963,
                     78945, 78953

  Giddings Region:   76556, 76567, 76577, 76578, 77836, 77853,
                     77863, 77878, 77879, 78615, 78932, 78938, 78940,
                     78942, 78946, 78947, 78948, 78954, 78960

  Brenham Region:    77418, 77426, 77833, 77835, 77880, 78931,
                     78944, 78950

  Travis County:     78660, 78754, 78653, 78724, 78725, 78744, 78747,
                     78617, 78719, 78621
 MEMBER / CUSTOMER IDENTIFICATION
                       Q7. Do you consider yourself to be...

                              2006      2007       2008

                 72%
                       70%
                             67%




          25%
21% 20%

                                   6% 7% 6%
                                                  1% 2% 1% <.5% 1% 1%
  Member of       Customer of         Both            Neither   Unsure /
 Bluebonnet       Bluebonnet                                    refused
Electric Co-op   Electric Co-op
AGE DEMPGRAPHIC BY RESPONDENT DESCRIPTION
   % of      Consider
            yourself a…    18 - 39   40-49   50-64   65 or over
  sample
   27%     Member / both    23%       8%     37%        31%
   72%       Customer       20%      21%     34%        23%
   2006        Total        20%      18%     35%        25%

   % of      Consider
            yourself a…    18 - 39   40-49   50-64   65 or over
  sample
   30%     Member / both    16%      16%     29%       34%
   69%       Customer       22%      23%     32%       22%
   2007        Total        20%      21%     32%       25%

   % of      Consider
            yourself a…    18 - 44   45-54   55-64   65 or over
  sample
   31%     Member / both    15%      18%     28%       40%
   67%       Customer       29%      21%     23%       24%
   2008        Total        24%      19%     24%       30%
                                  NAME AWARENESS LEVELS
                                        (Ranked by Positive % plus Negative %)                 Positive /
                                                                                               Negative
                                                                                                Ratio
                                                                                          4%
                                    2006                                      86% 9% 1% 9.6:1
 Bluebonnet
 Electric Co - Op
                                    2007                                      87% 9% 3% 9.7:1
                                                                                       1%
                                    2008                                      87% 8% 5% 10.9:1
                                                                                      <.5%


                                                           2006        2007        2008
                                   Subgroup
                                                         Pos   Neg   Pos   Neg   Pos   Neg
                                Consider yourself a
                                  member / both
                                                         91%   7%    95%   4%    89%   5%
                                Consider yourself a
                                    customer
                                                         85% 10% 86% 10% 86%           9%

                              Read all of the magazine   91%   8%    92%   7%    93%   3%
                                 Read some of the
                                    magazine
                                                         90%   7%    90%   6%    85%   8%

                               Don’t get it or read it   73% 12% 81% 13% 85% 12%

Baselice & Associates, Inc.
Project# 08390
                              NAME AWARENESS LEVELS                                      Positive /
                                (Ranked by Positive % plus Negative %)                   Negative
                                                                                          Ratio



                                                                               4%
                              2006                                 86% 9% 1% 9.6:1
 Bluebonnet
 Electric Co - Op
                              2007                                 87% 9% 3% 9.7:1
                                                                            1%
                              2008                                 87% 8% 5% 10.9:1




 L.C.R.A., Lower              2006                      64% 7%            21% 8%          9.1:1
 Colorado River               2007                    57% 7%              26% 10%         8.1:1
 Authority
                              2008                    56% 10%             25% 9%          5.6:1


                                     Know /     Know /       Know /           Never
                                     Positive   Negative     No opinion       heard of
Baselice & Associates, Inc.
Project# 08390
                              NAME AWARENESS LEVELS
                                (Ranked by Positive % plus Negative %)
                                                                                     Positive /
                                                                                     Negative
                                                                                      Ratio


   The Texas Public                       28% 13%           27%           32%
                                                                                     2.2:1
   Utility Commission,
   the state’s regulatory
                                        23% 14%                35%        27%        1.6:1
   oversight agency                                                                  2.2:1
                                         26% 12%             32%          30%




                                   8% 9%                                  80%        2.7:1
   Ercot, Electric                   3%
   Reliability Council             5% 14%                                 78%        1.3:1
   of Texas
                                    4%
                                   8% 9%                                  79%        2.0:1
                                     4%


                                     Know /     Know /       Know /       Never
                                     Positive   Negative     No opinion   heard of
Baselice & Associates, Inc.
Project# 08390
   WHY NEGATIVE IMPRESSION OF BLUBONNET
                              Q1X. And in your own words, please describe why you
                              have a negative impression of Bluebonnet Electric Co-Op.

                                                                First Mention      Second Mention
                                                               Cases Percent        Cases Percent
  Disapproval of present company head                               1    .2%            1     .2%
  Company spends too much money/waste money                         1    .2%            3     .6%
  Magazine is wasteful of co op's money                             1    .2%            0      0%
  Bills/rates are too high/not reasonable considering services    15    3.0%            2     .4%
  Inconsistency in rates/rate hikes at certain times                4    .8%            3     .6%
  Too many interruptions in electrical services/power outages       1    .2%            2     .4%
  Too quick to disconnect/company not work with late payments       5   1.0%            5   1.0%
  Distrust of accuracy of bills/rates/meter reading                 1    .2%            4     .8%
  Use of fossil fuels/not using enough alternative energy           1    .2%            0      0%
  Displeased with customer service/interaction with office          6   1.2%            5   1.0%
  Poor job of maintaining equipment/power lines                     1    .2%            1     .2%
  One of their trucks ran over my dog                               1    .2%            0      0%
  Dk/no answer                                                      1    .2%           11   2.2%
  No previous response                                              0     0%            1     .2%
  Not asked                                                      463 92.2%            463 92.2%
   TOTAL                                                         502 100.0%           502 100.0%




Baselice & Associates, Inc.
Project# 08390
                     RATING YOUR ELECTRIC SERVICE
                                Q5. Which of the following best describes
                                how you would rate your electric service?

                                   2006           2007          2008




    46% 48% 47%
                              39% 41% 41%




                                            11%          11%
                                                  8%
                                                               2% 3% 2%     1% <.5% 0%
        Excellent                Good             Fair           Poor        Unsure /
                                                                             refused
Baselice & Associates, Inc.
Project# 08390
      WHY RATE ELECTRIC SERVICE THIS WAY
                              Q5X. And in your own words, please tell me why
                              you rate your electric service this way.


                                                                First Mention   Second Mention
                                                               Cases Percent     Cases Percent
  Bills/rates are too high/not reasonable considering services    12    2.4%         3     .6%
  Displeased with customer service/interaction with office          8   1.6%         4     .8%
  Too many interruptions in electrical services/power outages     13    2.6%         0      0%
  Distrust of accuracy of bills/rates/meter reading                 5   1.0%         0      0%
  Faulty/inefficient/old equipment and lines                        2    .4%         4     .8%
  Too quick to disconnect/company not work with late payments       1    .2%         3     .6%
  Decent but not stand out service/over all satisfied             10    2.0%         0      0%
  Bills are on time                                                 2    .4%         0      0%
  Lack of options of other providers                                3    .6%         1     .2%
  Late fees                                                         1    .2%         1     .2%
  Inconsistency in rates/rate hikes at certain times                1    .2%         1     .2%
  Political ties/acts as a special interest                         0     0%         1     .2%
  Lack of regulation in electric services                           1    .2%         0      0%
  Dk/no answer                                                      4    .8%        41   8.2%
  No previous response                                              0     0%         4     .8%
  Not asked                                                      439 87.5%         439 87.5%
   TOTAL                                                         502 100.0%        502 100.0%



Baselice & Associates, Inc.
Project# 08390
                              DESCRIBE THE RATES YOU PAY
                               Q6. Would you describe the rates you pay for
                               electricity now as too low, too high, or about right?

                                       2006            2007          2008




                                                            58%
                                                                  55% 57%
                                                                         71%
                                                                         Mem.
                                      40% 42% 40%
                                                   26%                   50%
                                                   Mem.                  Cust.

                                                   47%
                                                   Cust.
                                                                                  2%   3%    3%
  <.5% 1% <.5%
      Too low                             Too high            About right        Unsure / refused
Baselice & Associates, Inc.
Project# 08390
 GETTING INFORMATION ABOUT ELECTRICITY
                          Q8. Please tell if you get information about electricity from ...
                                               (% answering “Yes” )            Member       Customer
            2007              2008

                 The newspaper
                                                       34%                      34%          33%

                                                       34%                      34%          34%

                         Television                    36%                      35%          36%
                       news reports                     40%                     45%          38%

               Your electric bill                                  78%          86%          76%

                                                                   78%          82%          77%

       The Bluebonnet                           18%                             19%          17%
Electric Co-op website                          17%                             21%          15%

             The Texas Co-Op                                    70%             74%          69%
              Power Magazine                                     74%            83%          70%

       Talking with friends                              38%                    46%          35%
                and family                                 46%                  44%          46%
Baselice & Associates, Inc.
Project# 08390
                                        INTERNET ACCESS I
          Q9. Do you have computer access to the Internet at your place of
          residence, at your place of employment, both places or neither place?
                                                     18-44   45-54   55-64    65+

                               Home          30%     17%     27%     39%      38%


               Employment                 7%         12%     11%       8%     1%


                 Both places                   37%   60%     44%     36%      14%


                              Neither     25%        12%     18%     18%      48%


                          Unsure /
                           refused      0%
Baselice & Associates, Inc.
Project# 08390
                        INTERNET ACCESS II
           Q10. At your home, do you have a high speed connection
           through a cable or wireless service or do you have dial-up?
                   (asked of n=341 respondents with internet access)




          64%                37% 65+ yrs
                             41% <$30K
       69% 18-44 yrs
       72% $80K +               28%                    6%                    1%
       High-speed               Dial-up                Other            Unsure / refused

  Q11. Is your personal email message inbox that you use at home typically …


                                           62%
        26%                5%                                  4%             3%
          Open almost all Open during the Open only when   No message        Unsure /
                 the time   main hours of  you decide to      inbox          refused
Baselice & Associates, Inc.
Project# 08390                 9 to 5        check it
                 INFORMATION WOULD LIKE TO SEE
                         Q12. Regardless of how often you access the Internet, please
                         tell me in your own words the type of information you would
                         like to see Bluebonnet Electric Co-op make available to its
                         member customers through the Internet?




     37%
                              21%           21%
                                                           16%           15%
   51% M <55
   21% F 55+
                               9% F <55
                              30% F 55+
                                                                                   10%
                                                                                                  1%
      Rates /                             Nothing / read            General info                  Other
      billing                               magazine                about Co-op
                              Don’t use              Conservation tips       Maintenance Issues
                               internet                / alternative           / Future Plans
                                                          energy
Baselice & Associates, Inc.
Project# 08390
    BLUEBONNET’S COMMUNITY INVOLVEMENT
                        Q13. Which of the following best describes the level of involvement
                        Bluebonnet Electric Co-op has in your community?
                                                                       Member    Customer

                   Very involved
                                                     31%                46%         26%

                                                     30%                45%         24%


    Somewhat involved                                  38%              30%         41%

                                                        40%             38%         40%


           Not that involved
                                         8%                              3%         9%

                                           11%                           6%         13%


        Not at all involved
                                          9%                             5%         10%

                                         7%                              4%         8%


                              Other
                                      1%
                                      <.5%
            Unsure / refused
                                            13%
                                           12%                           2007      2008
Baselice & Associates, Inc.
Project# 08390
                        DESCRIBE WAYS BLUEBONNET IS
                          INVOLVED IN COMMUNITY
                    Q14. Please tell me in your own words some of the ways in which
                    Bluebonnet Electric Co-op is involved in your community?


                                     2007                                        2008



         45%
                                                                35%
                              28%                                            27% 24%
                                          15%                                                     13%
                                                       10%

     Donations &                           Events &            Donations &             Electric
      programs                           information            programs               service
                              Electric                 Other
                                                                           Events &               Other
                              service
Baselice & Associates, Inc.                                              information
Project# 08390
                        WIND GENERATED ELECTRICITY
                Q16A. Are you aware that you can request Bluebonnet Electric Cooperative
                to provide you with wind generated electricity for an additional five dollars
                per one thousand kilowatt hours of electricity you use? (% Yes)


                                                                         19%
              12%              10%            13%           9%                           9%

      Total Sample            Lockhart        Bastrop    Giddings       Brenham         Travis

       Q16B. If your electric bill for one thousand kilowatt hours of electricity generated by
       coal and natural gas was $120, would you be extremely likely, very likely, somewhat
       likely or not likely to pay $125 for the same amount of electricity generated by wind?


                                                                      28%
                                 23%                23%
              13%                                                                       13%
        10% Cons.               20% Cons.         24% Cons.        33% Cons.         13% Cons.
        20% Lib.                38% Lib.          22% Lib.         14% Lib.           7% Lib.
   Extremely likely             Very likely       Somewhat          Not likely         Unsure /
Baselice & Associates, Inc.
Project# 08390
                                                    likely                             refused
                  AWARENESS OF INCREASING RATES
                              Q17. Are you aware your electric provider raises its
                              electric rates to recover any increase in fuel costs,
                              such as natural gas, that is used to produce electricity?

                                                                               88%
                              80%                     76%
    75%                                   73%
                                                                                          63%
                                                                   55%




Total Sample Member /                    Customer       Own         Rent       $80K +     <$30k
              both                                                             per yr     per yr
Baselice & Associates, Inc.
Project# 08390
 ELECTRICITY GENERATION PREFERENCE I
                                     Q15. Which of the following methods of how
                                     electricity is generated do you prefer most?


                                 Coal fired      10%
                                                4%
                        Nuclear power                20%
                                                   15%
                               Natural gas                         40%
                                                   15%
                          Wind or Solar
                                                 8%
                                                                        50%
                                     Other
                                              2%
                                              2%
                                                                        Note: The response wind
                              No difference
                                               6%                       and solar was volunteered
                                               5%                       in the 2007 study and read
                                                                        by the interviewer in 2008
                   Unsure / refused               14%
                                                 9%
Baselice & Associates, Inc.                                                  2007           2008
Project# 08390
 ELECTRICITY GENERATION PREFERENCE I
                                    Q15. Which of the following methods of how
                                    electricity is generated do you prefer most?


                                            2007                               2008
     Subgroup
                                              Natural   Wind /                    Natural   Wind /
                              Coal Nuclear                       Coal   Nuclear
                                               gas      solar                      gas      solar
            Total             10%     20%      40%       8%      4%      15%       15%      50%
        Member                14%     14%      44%       4%      5%      16%       17%      44%
       Customer               9%      22%      39%      10%      4%      15%       14%      54%
           Males              13%     25%      36%       9%      4%      21%       17%      42%
        Females               8%      15%      43%       8%      4%      9%        12%      58%
        Lockhart              4%      17%      43%      12%      3%      10%       15%      59%
         Bastrop              11%     23%      39%      11%      3%      14%       13%      52%
       Giddings               18%     19%      33%       4%      6%      17%       15%      42%
       Brenham                10%     17%      45%       5%      7%      16%       15%      47%
      Travis Co.              9%      19%      39%       7%      2%      17%       16%      51%
Baselice & Associates, Inc.
Project# 08390
            ELECTRICITY GENERATION PREFERENCE II
          Q18. If you knew that nearly half of electricity is generated using natural gas,
          and that the price of natural gas used to generate electricity is unstable, with
          any increased costs in natural gas prices being passed on to customers,
          which method of how electricity is generated would you prefer most?

                                 Coal fired        17%
                                                 10%
                          Nuclear power                     31%
                                                   17%
                                Natural gas
                                                     24%
                                                 10%
                              Wind or Solar
                                                 10%
                                              45% Cons.   75% Lib.   54%
                                     Other
                                               3%
                                              2%                     Note: The response wind
                                                                     and solar was volunteered
                              No difference   2%                     in the 2007 study and read
                                              1%                     by the interviewer in 2008

                                  Unsure /        14%
Baselice & Associates, Inc.
Project# 08390
                                   refused      6%                       2007           2008
      ELECTRICITY GENERATION PREFERENCE II
          Q18. If you knew that nearly half of electricity is generated using natural gas,
          and that the price of natural gas used to generate electricity is unstable, with
          any increased costs in natural gas prices being passed on to customers,
          which method of how electricity is generated would you prefer most?

                                         2007                                   2008
      Subgroup
                                               Natural   Wind /                    Natural   Wind /
                              Coal   Nuclear                      Coal   Nuclear
                                                gas      solar                      gas      solar

              Total           17%     31%       24%      10%      10%     17%       10%      54%
           Member             20%     27%       19%       9%      12%     23%       10%      45%
         Customer             16%     32%       26%      10%      8%      15%       9%       58%
             Males            15%     37%       22%       9%      11%     24%       11%      44%
          Females             18%     24%       25%      11%      9%      11%       8%       63%
          Lockhart            11%     21%       28%      15%      10%     14%       8%       59%
           Bastrop            17%     37%       21%      13%      9%      15%       9%       58%
          Giddings            25%     28%       17%       7%      11%     13%       10%      54%
          Brenham             15%     29%       30%       6%      11%     22%       7%       47%
         Travis Co.           15%     33%       25%       7%      6%      23%       13%      47%
Baselice & Associates, Inc.
Project# 08390
         MORE PAY PER MONTH FOR GREEN SOURCES
          Q19. Which of the following best describes how much more you would be
          willing to pay per month to receive electricity generated from green or
          environmentally friendly sources such as wind or solar energy?

                              Nothing
                                                      40%
                                                       42%      49% Cons.   20% Lib.

                Five percent
                                                26%
                                                  33%
                  Ten percent
                                              18%
                                             14% 10% Cons.   27% Lib.

          Fifteen percent
                                           7%
                                          6%
     More than fifteen                  1%
             percent                    <.5%
       Other / depends
                                         2%
                                         2%
      Unsure / refused                    6%
                                         3%
Baselice & Associates, Inc.                              2007           2008
Project# 08390
MORE PAY PER MONTH FOR GREEN SOURCES
Q19. Which of the following best describes how much more you would be
willing to pay per month to receive electricity generated from green or
environmentally friendly sources such as wind or solar energy?

                              2007                        2008
  Subgroup
                     0%     5%     10%    15%    0%    5%    10%    15%
      Total          40%    26%    18%     7%    42%   33%   14%     6%
     Member          35%    27%    14%    10%    45%   32%   12%     6%
    Customer         41%    26%    20%     7%    39%   35%   15%     6%
    Males <55        48%    24%    18%     9%    38%   34%   14%    11%
    Males 55+        41%    26%    14%     6%    45%   30%   15%     4%
   Females<55        31%    30%    25%     9%    40%   34%   15%     6%
   Females 55+       40%    25%    16%     7%    42%   36%   13%     4%
    Lockhart         38%    33%    12%     9%    34%   38%   16%    10%
     Bastrop         32%    25%    23%    11%    36%   35%   17%     6%
    Giddings         47%    21%    19%     3%    52%   28%   15%     2%
    Brenham          50%    22%    10%     6%    43%   27%   15%     6%
    Travis Co.       40%    27%    22%     5%    47%   38%    6%     4%
                       CONSIDERED INSTALLING SOLAR
                          PANELS OR A WINDMILL
                     Q20. Have you ever given serious consideration to installing solar
                     panels or a windmill to generate some of your own electricity?

                                                     43%
                              Yes                     45%           53% Male <55
                                                      45%           35% Female 55+

                                                         54%
                              No                        50%
                                                        51%
                                     3%
                 Maybe /              5%
                depends
                                     3%
                                    0%
                Unsure /            1%
                 refused            1%
Baselice & Associates, Inc.                                2006       2007        2008
Project# 08390
                                    SUSTAINABLE ENERGY
                   Q21. Sustainable Energy is defined as providing energy so that it
                   meets present day needs without compromising the energy needs
                   of future generations. Having heard this definition, do you favor
                   or oppose Sustainable Energy?


                        81%
                              32%
                    Somewhat


                                          Strongly Favor
                              49%
                                          59% 18-44 yrs
                       Strongly           37% 65+ yrs


                                                10%                         9%
                                                                       5% Somewhat
                                                                        4% Strongly
                         Favor            Unsure / refused               Oppose
Baselice & Associates, Inc.
Project# 08390
         IMPORTANCE OF SUSTAINABLE ENERGY
Q22. Energy Efficiency, which means using
     less energy to provide the same level
     of energy service.
                                                           36%             45%         14% 2%
                                                                                            2%

Q23. Energy Conservation, which means
     reducing the amount of energy used.                   34%           42%           20% 4%
                                                                                            1%
Q24. Demand Response, which means having
     mechanisms in place to manage the
     demand from member customers in             23%             33%            30% 5%9%
     response to supply conditions.

Q25. And how important would you consider
     Demand Response if it included allowing
     member customers to see how much            22%               38%           28% 10%
     energy they were using at any time.                                                3%
Q26. Electric Generation, which means how
     much of the energy that consumers use
     comes from natural gas, coal, wind,         23%               37%               28% 5%
     nuclear or solar sources.                                                             7%
                              Extremely        Very          Somewhat    Not
Baselice & Associates, Inc.                                                             Unsure
Project# 08390
                              important        important     important   important
                              LESS USE FOR LOWER RATES I
   Q27. Version X: If you were offered a lower rate or could save money on your monthly bill, would you
   be willing to act on information provided by Bluebonnet encouraging you to lower your electricity use
   such as increasing your thermostat and indoor temperature in the summer?
   Version Y: Would you be willing to act on information provided by Bluebonnet encouraging you to
   lower your electricity use such as increasing your thermostat and indoor temperature in the summer if
   you were offered a lower rate or could save money on your monthly bill?



                                           Version X: 87%
                                    Yes    Version Y: 88%                               87%

                                     No      7%

                                 Maybe /
                                depends     4%

                                Unsure /
                                 refused   1%
Baselice & Associates, Inc.
Project# 08390
                              LESS USE FOR LOWER RATES II
   Q28. Peak Usage is defined as those times when electricity demand is highest,
   such as when people wake-up and in the early evening. Would you be willing to
   shift or reduce your electricity consumption if Bluebonnet offered you rates that
   varied depending on whether it was a peak or off-peak usage part of the day?



                                     Yes                          78%

                                      No     13%

                                  Maybe /
                                 depends    6%

                                 Unsure /
                                  refused   3%
Baselice & Associates, Inc.
Project# 08390
                              LESS USE FOR LOWER RATES III
      Q29. (Version Y: If it saved you money,) would you allow Bluebonnet to
      automatically lower your electricity consumption during times of high usage
      by communicating directly with your home’s thermostat?
                                                           Ver X       Ver Y

                                Yes        39%              31%         47%


                                No           46%            54%         39%


                         Maybe /
                        depends       8%                     8%          8%


                         Unsure /
                          refused     7%                     7%          6%

Baselice & Associates, Inc.
Project# 08390
                              LESS USE FOR LOWER RATES IV
   Q30. And would you allow Bluebonnet to automatically lower your electricity
   consumption during times of high usage if you knew you could override the
   system controls at any time to use whatever thermostat settings you wanted?
                                                        Ver X       Ver Y
                               Yes              67%      62%         72%


                                No        21%            24%         18%


         No difference               1%                    2%         1%

                       Maybe /
                      depends        6%                    8%         5%

                       Unsure /
                        refused      4%                    4%         4%
Baselice & Associates, Inc.
Project# 08390
                              LESS USE FOR LOWER RATES V
   Q31. Would you be willing to share in the up-front cost of the equipment to allow
   for the automatic reduction of electricity consumption at specific times, (Version
   X: knowing you would be saving money on your monthly bills / Version Y:
   knowing your up-front cost would be recovered in the first year through lower
   monthly bills)?
                                                 Ver X   Ver Y    <$30K     $80K+

                       Yes                 41%   37%      46%       50%      33%


                         No            33%       35%      31%       26%      41%


          Maybe /
         depends                     20%         23%      17%       20%      24%


          Unsure /
           refused              5%                5%       6%        4%       2%
Baselice & Associates, Inc.
Project# 08390
                                   HOME ENERGY AUDITS
   Q32. If Bluebonnet Electric Co-op offered      Q33. If “yes” or “maybe” in Q32, ask:
   home energy audits, would you like to          How much would you be willing to pay
   have one done at your home?                    to have a Bluebonnet representative
                                                  come to your home and conduct an
                                                  energy audit for you? (Note: 44% not
                                                  asked this question)
           Yes                         50%

   Yes, it                                        Nothing          21%
were free                      10%
/ no cost


             No                      33%         $1 to $25     9%

  Maybe /
 depends                      6%               $26 or more    8%
 Unsure /
  refused                     1%
                                                  Unsure /
                                                   refused        18%
Baselice & Associates, Inc.
Project# 08390
 LOWER RATES TO ATTRACT NEW BUSINESS
          Q34. (Read this sentence in Version Y: A sustainable grid is achieved through
          interconnected and interdependent communities that have quality educational
          opportunities, an educated workforce, job opportunities, health care, retail and
          commercial expansion, and an overall quality of life.) If the situation presented
          itself, would you want Bluebonnet Electric Co-op to offer lower rates in order to
          attract new business and jobs to the area?

    81% 80%                                  2006        2007          2008
                              75%




                                              18%
                                    13% 13%
                                                      3% 4% 5%              3% 3% 3%
                      Yes               No                Maybe /               Unsure /
Baselice & Associates, Inc.
Project# 08390
                                                          depends               refused
                        TEXAS CO-OP POWER MAGAZINE
                              Q35. Do you receive Texas Co-op Power Magazine?

                                                  (% Yes)




                              85%                                       89%
                                                  82%




                              2006                 2007                  2008
Baselice & Associates, Inc.
Project# 08390
   WHAT USUALLY DO WITH THE MAGAZINE
                              Q36. Which of the following best describes
                              what you usually do with the magazine?

                                     2006          2007        2008




                                          46%
                              40%
                                    37%
28% 27% 27%
 37% 36% 42%
 Mem. Mem.Mem.
                                                10% 12% 12%    7% 6% 4%
 25% 23% 21%
 Cust. Cust. Cust.                                                              1% <.5% 1%
      Read all of it           Read some         Just glance    Don’t read it     Unsure /
                                articles            at it          at all         refused
Baselice & Associates, Inc.
Project# 08390
                               MAGAZINE’S USEFULNESS
     Q37. Please tell me to what extent you feel Texas Co-op Power Magazine is a
     useful source of information about what is going on with Bluebonnet?

                                         2006      2007            2008




                              28%       27%   29%
 21%                             23%24%     25%
         20%
  32% 17% 33%
   M   26% M
                                                       7% 6% 7%             9% 9%
       M
   17% 13% 14%                                                         1%           2% 3% 1%
   C   C   C

   Very useful                  Useful      Somewhat      Not useful      Neutral    Unsure /
                                              useful                                 refused
Baselice & Associates, Inc.
Project# 08390
                              TEXAS CO-OP MAGAZINE
      Q38. And would you like to read articles on any of the following subjects ...
                                                                           76%
  A. Electric generation issues                                           73%
                                                                         69%
                                                                              83%
  B. Environmental issues                                                    79%
                                                                          73%
                                                                                87%
  C. Ways to conserve energy or                                                 88%
     improve energy efficiency                                                82%
                                                                 59%
  D. Regional policy issues                                     55%
                                                                56%
                                                                           79%
  E. Local community news                                                  79%
                                                                        71%
                                                                         73%
  F. Monthly calendar of events                                       66%
                                                                     64%
Baselice & Associates, Inc.              2006        2007         2008
Project# 08390
           CONCLUSIONS
    82% of the respondents say they have a positive impression of
1   Bluebonnet Electric Cooperative (8% negative), and 88% of the
    respondents would rate their electric service above fair, 47% rating
    their service excellent.


    Respondents in the Brenham region (93%) have a slightly higher
2   positive impression of Bluebonnet Electric Cooperative than those
    respondents who live in Travis County (82%).



    Similar to the 2007 survey results, respondents who consider themselves
    members and respondents who read more of the Texas Co-Op Power
3   magazine have a slightly more positive impression of BEC than those
    who consider themselves customers or who read less of the magazine.


    More than two-thirds of the respondents, including five-sixths who
    consider themselves members, believe Bluebonnet Electric Cooperative
    is somewhat or very involved in the community. These numbers have
4   increased slightly from the 2007 survey. 85% of respondents who read all
    of Texas Co-op Power think BEC is somewhat or very involved versus
    52% of those who don’t get or receive the magazine.
           CONCLUSIONS
    Electricity generated from sources other than coal is of interest
    to respondents. Although, 42% don’t want to pay extra for
5   environmentally friendly generated electricity, nearly half
    will pay between five and ten percent more per month.


    When it comes to Sustainable Energy, 81% of the respondents favor it
    defined as providing energy so that it meets present day needs without
6   compromising the energy needs of future generations. Also, at least 85%
    of respondents consider each element of Sustainable Energy at least
    somewhat important.


    87% of the respondents say they would act on information provided
    by BEC encouraging them to lower their electricity use if it meant
7   lower rates, while 78% would shift or reduce use during peak times.
    When offered to automatically lower consumption by BEC, 67% of
    respondents would be willing if it meant they could still override
    the system controls on their thermostat.

    Half of the respondents say they would like to have a home energy
8   audit, however only one in six respondents say they would be willing
    to pay anything for an audit.

				
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