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					Now available for immediate purchase . . .
2010 GALLUP TARGET MARKET REPORT ON



What is the incidence of nail polish usage among women? How often do women have salon
manicures/pedicures? How does seasonality affect the frequency with which women polish their nails?
These and other questions are answered in the 2010 Gallup Target Market Report on Nail Polish,
based on data collected in March and April, 2010 via telephone interviews among a nationally
representative and projectable sample of 576 women and teens (ages 13 and older) and online interviews
among a national sample of 892 women and teens identified as “heavy nail product users”.


   REPORT EXCERPT:

   Age analysis shows that a number of
   purchase factors correlate with age.
   For example, long wearing, good coverage,
   no streaking and available where I shop are
   all more important to older women. Having
   trend setting colors, as might be expected,
   is more important to younger women and
   teens.


   Call for additional details, including
       TABLE OF CONTENTS




   Methodology: The report is drawn from the 2010 Gallup Study of Women’s Nail Care Practices,
                which includes two phases of research conducted in March/April, 2010: Phase I
                telephone interviews (among a nationally representative and projectable sample of 576
                women and teens, ages 13 and older), trended to prior studies in this series where
                available; and, Phase II online interviews (among a national sample of 892 women and
                teens who are “heavy nail product users”)

   Cost:             $4,800. (plus New Jersey or New York state sales tax where applicable)
   Deliverables:     Electronic delivery of the Summary Report Volume of narrative and graphic
                     analysis of research data and implications.
                     Bound, hard-copy volumes are also available for $50 per copy.

   Contact:        LINDSAY LOTT, Account Representative          Lindsay.Lott@multisponsor.com
                                                                                     Report issued: October 2010
                                                                                                MS10068



 136 WALL STREET                                                                              609-924-7772
PRINCETON, NJ 08540                          www.multisponsor.com                       FAX: 609-924-1119

A service of Multi-sponsor Surveys, Inc. under a license agreement with The Gallup Organization, Inc.

				
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posted:8/10/2011
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