THEY ... COULD ... GO ... ALL ... THE ... WAY_ Cheez-It Crackers by pengxuebo


									THEY ... COULD ... GO ... ALL ... THE ... WAY! Cheez-It Crackers and ESPN's
Chris Berman Join Forces to Find Tomorrow's Junior Sportscasters

BATTLE CREEK, Mich., Aug. 21 /PRNewswire-FirstCall/ -- Autumn is just around the corner -- shorter days, cooler
nights and ... football! To help kick-off football season, Cheez-It Crackers introduces its first-ever Cheez-It Crackers
Junior Sportscaster Search, beginning August 21th through September 30th.
To participate, aspiring broadcasters, ages 14-18, must submit videotapes showcasing their "on-air" sports talent. No
one is a better example of how to deliver a high-energy description of major league games than Berman who
describes the life of a broadcaster this way, "Being a sportscaster has been an incredible career for me. If I can move
fans to feel the thrill of the game, I've done my job." Berman is a six-time "Sportscaster of the Year" anchor known for
his humorous on-air style.
Cheez-It Cracker fans can enter by logging on to for rules and tips on pursuing a career in
broadcasting. Young sportscasters will be eligible to win the Cheez-It Cracker Junior Sportscaster Search's grand
prize: a $5,000 college scholarship to be utilized towards a broadcast career at a school of the winner's choice.
"The Cheez-It Cracker Junior Sportscaster Search is a great way for teens who are considering a career in sports
broadcasting to get some first-hand experience as well as helpful advice from one of the best professionals in the
field," said Jenny Enochson, director marketing communications. "Not only is Chris Berman a world class and
knowledgeable announcer, but his light approach makes him an obvious choice to participate in our unique Cheez-It
Cracker Junior Sportscaster Search."
"It's just awesome that the Cheez-It Cracker Junior Sportscaster Search will help encourage youth to go all the way in
the field of broadcasting," Berman said.
For those who would rather watch the game than call it, Cheez-It Crackers will close out the season with its "Head to
Hawaii" instant-win sweepstakes, ending February 25th, 2004. One Grand Prize winner will receive a trip for four to
Hawaii and four tickets to the Pro Bowl on February 13, 2005 in Honolulu. Four First Prize winners will get their own
Game Day Party at the ESPN Zone in Las Vegas.
Cheez-It Crackers were introduced in 1921 by the Sunshine Biscuits Company. In 1996 Keebler Foods Company
acquired Sunshine Biscuit and in 2001, Keebler became part of the Kellogg Company family. Today, Cheez-It
Crackers come in the following flavors: Original, Reduced Fat, White Cheddar, Parmesan Garlic, Cheddar Jack, Hot &
Spicy, and two new crowd favorites Chili Cheese and Cheesy Sour Cream & Onion.
With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading
manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. The
company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious and
tasty foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries.
Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It Crackers, Morningstar Farms and
Kashi. For more information, visit Kellogg's Web site at
SOURCE Kellogg Company

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