Public Speaking Hints by yomoms


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									Public Speaking Hints
( A collection of articles on the art and business of Public Speaking)

By Mike Moore
Copyright © 2005 Mike Moore

Public Speaking and The Law of Expectations

The Law of Expectations states that we move toward and eventually realize what we expect from life. If you expect to be successful, if you work hard to achieve success and if you never give up, you will achieve your expectations. When you combine the law of expectations with visualization you compound your possibilities. If you expect to be successful and visualize yourself as successful the likelihood of you achieving success is certain. Remember, we tend to become what we expect to become. When applied to public speaking it looks like this. When you are hired to give a speech expect it to be a sparkling, enthusiastic success. Visualize yourself as an interesting, witty, well informed master of the art who totally enjoys the subject and the audience. Hold this expectation and vision in your mind firmly. Don’t let go of it for anything. Repeat over and over,” I tend to become what I expect to become and achieve what I expect to achieve.” If you commit yourself to this process you will begin to see improvement in both your delivery and in your relationship with your audience. You will be on the way to becoming the speaker you want to become. What’s more, people will want to listen to what you have to say and your charisma quotient will increase significantly..

* This is a brief excerpt from Mike Moore’s 60 minute audio “ Up Your Pizzazz” ( How to Become a Charismatic Speaker) ORDER Now at

How to Become a More Entertaining Speaker by Mike Moore If you look up the word entertaining in the dictionary you will find that it means amusing, interesting and pleasing. So, to become a more entertaining speaker you must become more amusing, interesting and pleasing to the audience you are addressing. Here are a few practical suggestions to help you improve your entertainment quotient as a speaker. 1. Focus on the needs and wants of your audience. Remember that a bore is ME deep in conversation. To avoid being boring be audience centred not ME centred. Speak in terms of their desire to be recognized, to belong, to feel important and to enjoy pleasure and laughter. People need attention. There is nothing more affirming than the undivided attention and appreciation of another. If you want your audience to give you there undivided attention give them yours. 2.Put a smile on your face the moment you enter the building and keep it there until you leave. I recall hearing a speaker who was very good when speaking but before he began and the moment he finished his smile was nowhere to be seen. Be conscious of the importance of your smile in meeting the needs and wants of your audience. 3. Be enthusiastic about your life and your message. Enthusiasm is contagious and does get attention. Ask yourself if you were a member of your audience would you be listening attentively to what you were saying? 4 Tell stories. A study was done at an American university to observe the factors that impacted positively on student attention and their retention of course content. It was found that when the professor used humor and storytelling in a lecture retention of material and attention to what was being taught increased significantly. There is a good message here for us as speakers. 5. Laugh at yourself during your presentation. There is nothing people enjoy more than hearing and seeing a speaker laughing at his/her weaknesses and human foibles. It gives the audience permission to laugh at themselves when they see their own shortcomings and weaknesses reflected in yours. It promotes a “ we’re all in this together” attitude. I tell a story about the time I had parked my car

outside our local post office. I got out to find a beautiful middle aged woman on the step of the post office. I sucked in my stomach, smiled as I bounded up the steps like a young gazelle and gave the woman an enthusiastic “ HELLO!!” When I came out after doing my business she was still there so once again I gave her the time of day and got into my car looking and feeling quite suave. When I took out my keys and tried to insert them into the ignition they wouldn’t fit.. I looked in the rearview mirror only to see my automobile two cars behind me. In my exuberance to impress and look suave I had entered the wrong car. All I could do is get out, look at the object of my attention and say, “ OOOPS WRONG CAR” She just stood there looking very amused by my antics. Whenever I tell this story the audience roars and when I finish my presentation I usually have three or four people come up to share similar experiences with me. We are all in this together. If you don’t laugh at yourself you leave the job to someone else. 6. Use your voice as an instrument. Show emotion, joy, intensity, amusement, frustration with your voice. Whatever you do, don’t be a monotonic speaker. They are deadly. 7. Have fun with your audience. Near the end of every presentation on humor and fun in the workplace I provide a rhythm band experience for members of my audience. I usually select 8 willing people to participate in this musical experience. I give each member of the group a rhythm band instrument similar to the instruments we all remember from primary school. With the instrument comes a brief instruction on how to play it. I don’t teach them too much as the fun comes from watching them become creative in playing their instrument. I play and sing a song on the guitar and my band goes wild. If you can’t play the guitar don’t worry about it. Just select a song from a CD and play it for the band to accompany. The song isn’t that important but the fun is. I have had CEOs from large companies in the band having a great time. After the concert I have had members of the audience say “ I’ve never seen him/her like that before. They were actually having fun.” Such is the liberating power of play. 8. Tell your audience stories. We all love to be told stories whether we are six or sixty years old. In my audio CD “ How to Use Storytelling in Public Speaking” I talk about the importance of storytelling and show you how to use them effectively in your presentations.. Stories amuse, inform, and entertain your audience so use them frequently.

9. Be yourself. Get rid of the masks you hide behind and let your audience see and enjoy the real you. 10. Relax and enjoy the speaking experience. The audience is not your enemy. They want you to be good so their needs can be met and their time investment can be rewarded. These are the basic elements involved in being a more entertaining speaker. Take one at a time and try to incorporate it into your presentations. You will be pleased with the results. Mike Moore is an international speaker on the role of humor in human relations For more on what Mike can do for your organization visit

How to Get Radio Interviews to Promote Your Speaking business By Mike Moore Of all the marketing methods I employ to get the word out about my speaking service and my information products the method I enjoy most involves being interviewed on radio stations throughout North America. The reason they are so enjoyable? They can be done from home over the phone while sitting having coffee in your pajamas. They also give you great exposure for no cost to you. To pay for a 15 minute interview would exhaust my publicity budget in no time flat. When I have a new book coming out or I am going to be speaking in a specific city I immediately send out one page press releases to radio stations in the specific city or surrounding area announcing the fact and inviting them to call me for an informative and interesting interview. ( I tell how to write an effective one page press release and give samples in my manual " Public Speaking for Profit and Pleasure" I prefer to either fax or snail mail the press release to the media outlets. Emailing them isn't that effective. Many producers are inundated with emailed releases and usually delete them as soon as they come upon them.

I usually get a phone call from a producer or their assistant if they are interested and they usually are if I have written the press release in an enticing manner. In the past 2 months I have had about 4 interviews ranging from 15 minutes in length to 35 minutes. Before the on-air experience a producer will want to talk to you to see if you will make a good guest or not. If they want to proceed they'll set up a time for the actual on air interview. If they aren't interested they will usually say that they'll get back to you and you will never hear from them again. Be enthusiastic, informative and brief with your answers. Don't hog the conversation. Give the interviewer a chance to get a word in and don't over plug your book or event. Ask the producer or the assistant if they would give out the name of your book and/or your website near the end of the interview. I have never had them refuse and they usually mention my contact information a number of times during the interview. Prepare about five talking points for use in the interview. Write them down so you can stay on track. I find that 5 points are more than enough to direct the flow of the interview. I purchased a phone mic. from Radio Shack to record all my interviews. The one I have has a suction cup on one end that I stick to the phone receiver and plug the other end into my tape recorder. When I receive the call from the radio station I press "record" and I am off and running. After the interview I listen to it and critique my performance. Give radio interviews a try. It’s a great way to get publicity by staying at home and speaking to thousands on the phone. For more info on Speaking for Profit and Pleasure Subscribe to Mike’s monthly newsletter Profitable Speaking ( no charge) Send a blank email to

What to Do When an Audience Member Disagrees With You During Your Speech By Mike Moore Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that “ You are dead wrong!!” When this happens it is important to remember that you won’t be able to please everyone in your audience and you shouldn’t try. I personally feel that if I don’t say something that afflicts the comfortable I’m not really doing my job effectively. Here is how you minimize the possibility of an verbal attack coming from a member of your audience who is hell bent to show you the error of your ways. And it works extremely well most of the time. Yes, there are people who only hear what they want to hear and are just waiting for a chance to make themselves look cleaver by making you look foolish. Here is what I say before I begin... “ I’m here to share with you my thoughts and opinions on (_________________). If I say something that rings true for you file it away for further consideration. If you disagree with one of my ideas or opinions that’s fine. Just dismiss it as the musing of a misguided soul. You might just want to take what rings true and disregard the rest. I am here to invite you to consider what I have to say. You must decide whether you will consume it whole or spit some of it out.” This usually works for me but once in awhile you get someone who is so attached to their perception of reality that there is no room for an opposing opinion. Any disagreement is viewed as a total violation of all they whole sacred. This is sad, but true. I believe that the search for truth is cumulative. When my perception of truth is added to yours then we come closer to THE truth. No one has a monopoly on truth or wisdom or insight. If someone challenges you while you’re giving your talk and they begin to interfere with the flow of the presentation just say in a very calm voice, “ I would

love to give more time to your ideas but I only have an hour to give my speech. If you see me at coffee break I will introduce you to the meeting planners and perhaps you can talk to them about hiring you to present at next year’s conference.” This always solves the problem. In conclusion I want to say that this situation arises very seldom, but it does arise. When it does I hope these ideas are as helpful to you as they are to me.

Mike Moore is an international speaker on Humor in the Workplace, Humor and Stress and Humor and Human Potential. His articles and cartoons have appeared in publications throughout the world. Http://

Read Your Way to Speaking Success The most important thing a speaker can do to enhance a career is to become an authority in their specific subject area. You want to reach a point where people automatically think of you when they are looking for information on your topic or are looking for a speaker for their event. To do this you must read extensively in your field. I believe that speakers are leaders and leaders are readers. If you don't read then listen to tapes or lectures. You have to learn all you can and more about your subject. When you read extensively you give yourself a distinct advantage over those who don't. And there are huge numbers of people who don't read. Statistics show that the average person reads less than one book a year after graduating highschool. * 58 percent never finish the book they begin. * 90 percent of book buyers never read beyond chapter one of the book they begin. * 20 percent of the population purchase 80 percent of all books purchased.

Many people who do read do so to be able to function adequately at work. Few read to excel in a specific area of knowledge and huge numbers don't read at all. Looking at these statistics you can see that if you are a voracious reader you have a winning edge over others. When you stand in front of an audience to deliver a speech there is a lot of presumption present. The audience presumes that you know what you are talking about and have something meaningful and beneficial to give them. On your part you must presume that you are an authority on the topic and that you have expertise and knowledge far beyond that of your audience. The only way you can be confident in this presumption is by reading and studying your subject thoroughly. I suggest that you set aside at least one half hour of study per day. One hour is better but you might just want to begin with a half an hour until the habit is formed. Make it something sacred and don't neglect it for anything but the most serious of reasons. You will soon reach a point where you know a great deal more than you need to know when giving a speech. This increases your self confidence and really helps you when someone from the audience asks you a question that you have to answer extemporaneously. Your comfort with answering questions will impress and leave people believing that the presumption they had about you being an expert was correct. Your reputation as an knowledgeable speaker begins to grow and so does your career. You are invited to take a look at my speaking schedule at View Mike speaking on Humor and Stress ( 5 minute video)

How to Avoid Audience Saturation

By Mike Moore

When I first started my speaking career I had to fight constantly against the urge to tell my audience everything I knew on the subject at hand within the one hour assigned to me. After the contract had been signed and the topic defined the conflict began. What content should I include? Which stories should I tell? What humorous anecdotes should I select? My answer to these questions was always, “ Why not tell them everything you know?” When I prepared a speech I had so much good resource material that I was easily seduced into giving the audience the whole works in one sitting. My rationale usually centered around the fact that I might only have one opportunity to share my accumulated wisdom with these people so I wanted to give them the whole package while I had the chance. This kind of thinking can get a speaker into difficulty on a few fronts: 1.If you share too much material in a limited period of time you run the risk of appearing disorganized and rushed. What you want is to come across as relaxed, focussed, knowledgeable and entertaining. 2. Imparting more content than is reasonable or desirable results in your attention being scattered thus giving the impression that content is more important than creating an intimate connection with your audience. In my opinion a good speaker is one who relates well to the people being addressed. When you are concentrating on quantity of material rather than on quality and intimacy you are heading in the wrong direction. I don’t want to give the impression that it isn’t important to have a thorough and comprehensive understanding of your speech content. It is. But you also need to be able to effectively measure the dosage of content to the time available and the audience’s ability to absorb the material you present. Here are a few tips that I have found helpful in overcoming with my inclination to saturate my audiences. Keep in mind that most people can only absorb five or six points in a speech. This seems to be all our human attention span can handle at one sitting. If this is true, it’s pointless to feed them 30 or 40 points at a time.

* When you have the topic defined and clearly articulated, prepare a catchy introduction. This can involve a personal experience, relevant quotation or a humorous quip. It is important that your introduction grab the attention of your audience and make them want to hear more from you. * Now identify and list your six main points. I like to write them in point form as I just need them to jog my memory. I have no intention of reading them to the audience. * It’s now time to go to my story and humor files to select a few items to help get my key points across. Stories are important in public speaking as people seem to be able to recall stories more readily than they can general information. For this reason I sprinkle my presentations with liberal doses of story and humor. * When you have finished listing your main points and connecting the stories and humor to each one, write a reminder to recap your material for your audience before concluding your presentation. The old rule in public speaking that says “Tell your audience and then tell your audience what you just told them.” is still a rule worth following. Make certain that the recap is very brief. You don’t want to give the presentation over again. * Now conclude your speech with a couple of lines from a poem, share a quote or a quip or just offer a few words of encouragement or affirmation. I also like to thank my audience, tell them how much I enjoyed being with them. and say that I look forward to meeting some of them after my talk.

I find that when I discipline myself to follow this outline I am more inclined to stay on topic, avoid becoming scattered and I am more present and connected to my audience. It also gives me the feeling of having given a power packed, well organized presentation that will be easily remembered long after I leave the building.

For more information on public speaking for profit and pleasure visit

The Business of Speaking for Profit, Pleasure and Personal Growth By Mike Moore I believe that public speaking can be rewarding in many ways. First of all it can provide you with an opportunity to earn a fantastic full time or part time income working from home. Groups, organizations and businesses are always looking for informative, entertaining speakers to address their members at banquets, annual meetings, conferences etc. As you become well known as a speaker the invitations increase. Word of mouth is still the best form of advertising. As your reputation spreads you will find people from outside your local area approaching you to present to their group. Since I began my speaking career I have spoken to numerous groups throughout Canada and the United States. Not only are the financial rewards terrific, but I get to travel, all expenses paid, meet new people and see new country. What a great life and what great rewards for doing what I love to do. Another appealing feature of a speaking career is that you control your own schedule. You accept only those engagements that fit nicely into your other family duties and obligations. If you want a month off, you just don’t accept bookings during that time. When you add this to no traffic jams to face twice a day and no boss to contend with it starts to hit you just how appealing this career is. Not only do you determine how many speeches you would like to give per month but you also can negotiate how much you will charge per speech. When just starting out in the speaking business you will receive in the neighborhood of $200.00 per presentation. Within a year you could be receiving between $500 and $1000 per talk. Not bad part time money for doing something you love. I like to have a fee range to accommodate the various budgets of different groups and to provide room for negotiation. I am in the business of opening doors of opportunity not closing them because my fee is rigid. This is entirely up to you. I know speakers who will not negotiate their fees. That is their choice. If you just want to speak locally you can. If you want to spread your vocal wings across the region and the continent the possibilities are endless. Marketing yourself and your service will bring opportunities galore. If you have a computer and are online you can advertise on your own web site. This brings inquiries from all over the planet and spreads the word about your speaking topics and availability to millions of potential clients.

Added Benefits of a Public Speaking Career 1. Public speaking builds confidence. When you experience the thrill of holding an audience in the palm of your hand and receive their appreciative applause your confidence soars. 2. Public speaking boosts your self esteem. When you see the audience relate to you as someone who really knows what you are talking about your self esteem increases. And we all can use an increase in self esteem. 3. People start looking at you in a more positive way. Even if you never use your public speaking skills in giving formal presentations, people will notice that you are more articulate and confident in expressing an opinion or sharing an insight. You will discover that they begin looking to you for advice and opinions on many issues. 4. It helps you become a more organized thinker.. Planning, writing and delivering a well researched , well organized presentation has an overflow effect in other areas of your life. You begin to plan and organize your thoughts more effectively.. This is especially helpful in your career or business. When your manager or supervisor asks your opinion on some work- related issue you are better able to express your ideas in a clear, concise and well organized manner. 5. Public speaking begins to alter your self perception. As you begin to use the skills involved in public speaking you will notice that you begin to start talking to yourself in a more positive way. You begin to see yourself as capable and confident. 6. By accepting the challenge to speak in public you begin to explore and actualize your own potential. Many of us go through life not realizing how much we are capable of achieving. Public speaking is an effective tool in the process of self discovery. 7. Public speaking gives you the courage to break out of your comfort zone. I believe that the comfort zone is the enemy of human growth. When we are too comfortable where we are we tend to become stagnant. Speaking in public pushes us out of the comfort zone and reveals to us our enormous capabilities.

If you feel compelled to share your expertise or message with others do so. Start slowly and start small but start. The benefits and rewards are tremendous.

This is an excerpt from Mike Moore's Manual PUBLIC SPEAKING FOR PROFIT PLEASURE For more information visit Mike Moore is an international speaker on humor and human potential.

How to Use Viral Marketing to Promote Your Speaker’s Site by Mike Moore I recently began offering a free cartoon ebook containing 17 original cartoons on workplace relationships. It’s called “ Let the Laughter Begin” ( 17 cartoons to improve staff morale and employment enjoyment) With each download comes the right to use individual cartoons on staff bulletin boards, in newsletter or in inservice presentations. In the 6 weeks that it has been offered free to visitors to any of my web pages it has been downloaded over 1800 times. Why is this significant? Because the free e-book is loaded with links to my web stores, articles page, audio clips page etc. I recently was offered a full fee speaking gig in Toronto Canada. When I asked what convinced them to hire me they said it was hearing one or two of my audio clips from their visit to my audio page. Where did they find the audio page? From a link in my free e-book. With every download of “ Let the Laughter Begin” comes the invitation to spread the link to the world. I want as many people as possible to receive a copy with all my links within it. Talk about effective free marketing. Everyone who receives a copy knows who I am, what I have written what I can do for them and how to contact me. How you too can use viral marketing to spread the word about your products and service 1. Write a 15 to 20 page report. It can be a series of articles written by you on a specific theme. 2. Make sure you generously lace the ebook with active links to your various web pages. 3. Create an interesting cover for the ebook. You can get professional looking covers by typing in “free ebook covers” in the Google or Yahoo search engines. I purchased software from and I have found it reasonably priced and simple to use. 4. When the e-book is ready to be published as a pdf file visit There you will find a free offer of four or five free pdf trials. Just look for View and Print pdf files. Save your adobe pdf file on your hard drive. I have the ability to publish documents using Word Perfect ( my favorite) I just go to “file” and look for “ Publish to” Click on this and select the pdf option. 5. If you are able to make simple changes to your website by adding new pages, editing pages etc. you will know how to upload your pdf ebook link to the internet. If you don’t know how then you will have to get your webmaster to do it for you. If you visit you will see the free ebook link at the bottom of the page. If you click on any of the site map links you will be taken to the other pages of my site where you will find the free ebook invitation and link. 6. I also use an autoresponder on some of the links which enables me to capture the email addresses of those interested in my offer. The link to the free download can be accessed if you send me a blank email to . When people click on this link and send me a blank email the autoresponder sends then the download link and I build a potential client list from their email addresses. P.S. It is important that you learn how to make simple changes to your web pages yourself. It isn;’t difficult and it will save you a ton of money. I used to pay a webmaster $75.00 per hour to makes changes. I found someone well versed in the art and paid them $25.00 an hour to give me lessons. It has made the world of difference.

The Profitable World of Self Publishing

By Mike Moore

Ten years ago I was a professional speaker desperately in need of my own book. After each presentation members of my audience would approach me and ask if had a book or a tape for sale. The need was obvious. The market existed. All I needed to do was write a book and bring it to my audiences. This is how my first book was born. I wrote nonstop for two months and finally had it written and illustrated with my own original cartoons. The question facing me now was who would be chosen from among thousands of publishers to bring my masterpiece to the waiting, eager multitudes. After many submissions to numerous publishing houses and many rejection slips, I finally found one who agreed to publish my book. The problem was that they couldn’t get around to it for about a year and a half. I would receive 20% of the retail cost of each copy sold and would have to do most of the promotion myself. This arrangement just wasn’t satisfactory. I needed the book as soon as possible and I wanted to receive more than 20% of each copy sold. It was then that I decided to enter the world of self publishing and started Lifeline Publications. Five hundred copies of were printed as a test run and I sold them all within the year as “ back of the room” items at my speeches and seminars. Since I wasn’t on the road speaking 365 days of the year I wanted to have my book available for purchase seven days a week whether I was speaking or not. I had my webmaster create a store for me and connect it to my speaking website. I was in business. With well chosen and well directed advertising online and off I began to receive orders in my mailbox and by email. As sales increased so did the number of published items in my store. At present I have a total of nine information products, manuals, books, tapes, and special reports available for purchase. In my first year as a publishing tycoon I sold 300 copies of my products online alone and another 100 offline. Add these sales to those at my talks and you can see that I was off and running as a self publisher. The orders seem to increase in number each month.

Writers are no longer dependent on the acceptance and approval of editors and publishers. Using the internet as well as offline classified ads in popular magazines you can bring your writing directly to a wide and eager market. People are always seeking “ how to” information. In fact the most sought after items on the internet are information products. So if you research peoples’ needs, wants and interests then write to satisfy them you are going to sell effectively.. Self publishing is simple and cost effective especially if you print on demand. You don’t print a copy of your product until you get an order for that product. By doing this you avoid the cost of having 500 copies printed plus having to find storage space in your already cluttered basement.

If you have the writing bug and have received enough rejection slips to wallpaper a bedroom, try self publishing. When that first order comes in you will feel great satisfaction and a surge of self confidence which will, inevitably, result in more sales. You will be on your way to conquering the world of self publishing. GOOD LUCK!

Mike Moore is an international speaker and writer on humor and human potential. You can take a look at Mike’s books, manuals, tapes and reports at

NEVER FORGET A NAME AGAIN by Mike Moore When I first began to speak for a living I found it difficult to remember the names of the people who hired me or those I met during refreshment break or during the chit chat session at the end of my presentation. I knew I had to do something to improve my memory. How could I continue to speak on relationships and communication and not recall the names of the people I was relating to and communicating with? After much research, study, and practise my memory improved to the point where now people frequently ask how I am able to remember the names of so many people. Here are my secrets. Practise them and in no time you too will be able to impress others with your remarkable memory. The most important memory technique is DESIRE. You’ve got to really want to remember a person’s name. Most forgetting is not the result of a poor memory, but rather the result of a lack of desire to remember in the first place. You have only ten seconds to lock a name into your memory. If you don’t lock it in within ten seconds it is gone. Memory Techniques * Pay attention and listen carefully. Listen carefully when someone gives you their name. Pay strict attention. If the name is unusual ask the person to spell it.. Pay attention to the spelling. Use the name frequently in the conversation.

* Repetition Repeat the name mentally five or six times after it has been given to you. This alone is often enough to lock the name into your memory bank. I have found that if I have quite a few names to recall this strategy doesn’t work as effectively. For one or two names it works well.

* Association and Exaggeration When a name is given, associate it with a mental image. The image you come up with should be off the wall. Research has found that the most bizarre images are the ones most easily remembered. Exaggerate the size, shape and action of the associated image. This too promotes memory retention.

Examples of this techniques in action Annie Davis Think of a woman’s fanny and an Avis rent a car. Now picture the fanny getting into the car with a huge Avis sign on the door. Bill Dewar Imagine a man covered with dollar bills digging for dew worms. Connie Adams Think of a woman in a striped prison uniform (CON) with a newspaper on her knee reading the help wanted ads. con + knee + ads This should be enough to give you the name when brought to mind.

As silly as these might seem, they do work. To practise this exercise go to the phone book and select names at random and try to apply this technique to the names selected. The more you practise the easier the process becomes. Pretty soon you will be able to recall names using this techniques without thinking much about it. Mike Moore is an international speaker on humor and human potential. Get your free copy of Mike’s cartoon ebook “ Let the Laughter Begin” ( 17 cartoons to improve morale and employment enjoyment)

Mike Moore is an international speaker and writer on human potential, motivation and humor therapy. You are invited to visit his website and subscribe to his FREE Lifeline Newsletter at

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