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Keyword Research.xls - Pole Position Marketing

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Keyword Research.xls - Pole Position Marketing Powered By Docstoc
					                                                                                       Keyword Research & Analysis

                                                                   Core Terms
Instructions: Below list all keywords you think might be your core terms. Once you have a complete list run them through a research program
such as Wordtracker in order to get the search volume numbers. Once you have an idea of what core terms are most important, look through your
site to assign a unique page to each core term.
 Volume               Core Term                                                            URL
                                                                                                                  Keyword Research & Analysis

                                                                             Phrase Research
Instructions: Place your core term at the top of each section. Below paste all relevant keyword phrases found while performing phrase research. Once you have pasted
your phrases start analyzing each phrase one by one. In this stage we want to eliminate keywords that would not provide a targeted lead to your site. Put yourself in the
mind of the searcher. Would they find exactly what they were looking for if they typed in the phrases below? If yes, keep the phrase, if no then highlight that phrase in red
to indicate it should be removed.
                 (Place Core Term Here)                                 (Place Core Term Here)                                    (Place Core Term Here)
                                                                                    Keyword Research & Analysis

                                                              Phrase Research
Instructions: Please see Research-A tab for instructions
               (Place Core Term Here)                      (Place Core Term Here)          (Place Core Term Here)
                                                                                    Keyword Research & Analysis

                                                              Phrase Research
Instructions: Please see Research-A tab for instructions
              (Place Core Term Here)                       (Place Core Term Here)          (Place Core Term Here)
                                                                                    Keyword Research & Analysis

                                                              Phrase Research
Instructions: Please see Research-A tab for instructions
              (Place Core Term Here)                       (Place Core Term Here)          (Place Core Term Here)
                                                                                      Keyword Research & Analysis

                                                         Organization and Selection
Instructions: Pulling phrases from your research tabs, organize your keywords below. The core term should head each section, along with the
page of your site that is the best fit for that core term. Below that you can group your keywords into three phases of five keywords each or any
other way you see fit. The most important aspect is to be sure to organize keywords as they best fit together into the content of a single page.
                      (Place Core Term Here)                                                    (Place Core Term Here)
                         (Place URL here)                                                          (Place URL here)




                      (Place Core Term Here)                                                    (Place Core Term Here)
                         (Place URL here)                                                          (Place URL here)




                      (Place Core Term Here)                                                    (Place Core Term Here)
                         (Place URL here)                                                          (Place URL here)
(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)




(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)




(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)
(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)




(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)




(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)
(Place Core Term Here)   (Place Core Term Here)
   (Place URL here)         (Place URL here)

				
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posted:8/9/2011
language:English
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