the survey presentation

					     U.S. foodservice survey



Methodology: This is the 21st SeaFood Business foodservice survey. The
biennial survey was conducted online in late September. Invitations were e-
mailed to 2,716 magazine subscribers who are foodservice buyers, and a total
of 230 surveys were completed for a response rate of 9 percent. Respondents
comprised of one of six categories — dinnerhouse/casual (47 percent), white-
tablecloth (21 percent), cafeteria/institution (11 percent), fast-casual (9 percent),
fast-food/quick-service (2 percent) and other (10 percent). They were located
throughout the United States, including the Northeast (28 percent), Midwest (17
percent), South (32 percent) and West (23 percent). The survey was conducted
by Accelara Publishing Research and administered by Diversified Business
Communications.
U.S. foodservice survey
            Steven Hedlund
                 Editor
          SeafoodSource.com
            Portland, Maine
        shedlund@divcom.com
      editor@seafoodsource.com



          Joseph Sabbagh
             President
       Sax Maritime Associates
            Los Angeles
       buyseafood@gmail.com
          What are the trends?
• Sustainability: Foodservice operators are
  increasingly concerned about responsibly harvested
  or farmed seafood, but many consumers remain
  unfamiliar with the concept
• Menu mix: Despite a sluggish economy and the
  consumer misperception surrounding the Gulf of
  Mexico oil spill, foodservice operators aren’t shying
  away from seafood
• Prices: Increasing wholesale prices are forcing many
  foodservice operators to raise menu prices, but
  they’re offering a wider range of price points to
  appeal to consumers, who remain value conscious
  even though the economy is improving; but, when it
  comes to choosing a supplier, product quality is king
Questions?
      Steven Hedlund
           Editor
    SeafoodSource.com
      Portland, Maine
  shedlund@divcom.com
editor@seafoodsource.com



    Joseph Sabbagh
       President
 Sax Maritime Associates
      Los Angeles
 buyseafood@gmail.com

				
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posted:8/9/2011
language:English
pages:17