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Michael Leander Maximize Your Business Using the Internet Course Outline NOTE: This course is offered in English. Information in Arabic is for reference only. Free Follow-up web seminar course included 45-60 days after the course, all attendees are invited to join an online seminar where Michael Leander will summarize the course contents and answer all questions you may have. DAY 1: Registration begins 07:30. Course 08:30 to 17:30. Coffee Breaks + Lunch included in course fee Understanding digital and internet marketing - A look at the past, present and future - Future scenario analysis: Discuss what is likely to happen in your local market - How will your company benefit from being a “first internet marketing mover” in your local market - Outline a roadmap for your company's internet presence - Prerequisite market conditions for internet marketing; learn how to adjust your offering with the Current market standing Your key objectives for internet marketing - Examples of successful internet marketers - Define explicitly why you are investing in internet marketing - How to set your critical few internet marketing objectives - How to measure your key internet marketing metrics Understanding internet behavior now and in the future - Understand the different needs, wants and desires of different audiences - Understand the key mechanisms for response - An introduction to internet browsing (surfing) behavior to help you understand the challenges in internet marketing and learn how you effectively attract audiences to your website Multiple channels and internet marketing – how to make it work - How do you align your online communication with your offline communication - Learn what we know about typical multi-channel behavior – how your internet presence can positively impact your physical presence - Discuss how multi-channel marketing might play out in your industry Building or improving your website - Design, develop and delivering your online marketing value proposition - Learn: The 10 second rule of thumb and the ”Walk-in-the-Park” technique - Learn about keywords and why they are outrageously important to your business - Learn how you design and implement a website - Learn how you structure your content to make your website relevant - Learn how you implement “call-to-actions” to increase your customer acquisition and/or repeat business from existing customers - See examples of best-in-class companies whom have expanded their business by leveraging internet marketing 3 other tips to make your online presence successful - Make and/or save money by servicing your customer online - How to utilize blogs and social networks - Examples of word-of-mouth campaigns for your inspiration DAY 2: Course starts at 09:00 and ends at 13:00. Coffee Breaks included in course fee. Driving traffic to your website - Learn about different techniques that will increase the number of visitors to your website - Learn about generic and paid-for-traffic - An introduction to SEO – Search Engine Marketing; Learn the 7 most important tips to search engine optimization - Learn about Google Adwords – one of the most cost-effective methods to increase your visitors and ultimately your sales - Learn about banner campaigns and other types of media placement - An introduction to email marketing and why the email component is very important to meet your short- and long term objectives Monitoring and measuring your traffic and visitor behavior - Are your visitors behaving according to your plan? - Learn how free tools can help you monitor and measure your website traffic, user behavior and conversion rates How to get started with email marketing - What is email marketing and how do you use it to your advantage? - Getting started in 9 easy steps; a crash-course to help you take advantage of the most powerful and cost-effective media today - How to implement your email marketing newsletters as part of your online offering Creating your internet marketing plan - Your progress will depend on where you are today. At the end of the course, Michael Leander will help course attendees develop their own internet marketing plan. - Taking your market, your target audience and your present situation into account, you will outline your own internet marketing plan. - The plan will help you get the most from this course. You will take away a concrete plan outlining concrete suggested actions your company should take now and in the near future to best exploit the enormous opportunity internet marketing represents Free Follow-up web seminar course included 45-60 days after the course, all attendees are invited to join an online seminar where Michael Leander will summarize the course contents and answer all questions you may have. The course outline contains a summary of all the components you will learn about in the course. The final detailed course outline will be available to delegates one week prior to the course. Michael Leander reserves the right to make small adjustments if he believes such adjustments will increase the overall quality of the course.
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