SALES PROMOTION AND BUSINESS DEVELOPMENT OF OUTHINE SOLUTIONS

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SALES PROMOTION AND BUSINESS DEVELOPMENT OF OUTHINE SOLUTIONS Powered By Docstoc
					SUMMER INTERNSHIP
PROJECT
ON OUTSHINE SOLUTIONS




SALES PROMOTION AND BUSINESS DEVELOPMENT

RITUL JAISWAL
      SUMMER INTERNSHIP
                   2011
            A REPORT ON




         3rd SEMESTER (MBA 2009-11)




INTERNATIONAL INSTITUTE OF BUSINESS STUDIES




             SUBMITTED TO:-
          PROFESSOR A.K MITRA
             SUBMITTED TO:-
              RITUL JAISWAL
            Roll NO: 9215990132




                     2
                         Institute’s Certificate


This is to certify that Mr. RITUL JAISWAL has completed his THREE Month’s
Summer Internship Training program at OUTSHINESOLUTIONS.




                                 MR.ASHISH JHA AND MANISH KUMAR
                                                        Managing Director
                                                                  (Noida)




                                    3
                                          PREFACE
The MBA programme is well structured and integrated course of business studies. The main

objective of practical training at MBA level is to develop skill in student by supplement to the

theoretical study of business management in general. Industrial training helps to gain real life

knowledge about the industrial environment and business practices. The MBA programme

provides student with a fundamental knowledge of business and organizational functions and

activities, as well as an exposure to strategic thinking of management.


       In every professional course, training is an important factor. Professors give us theoretical

knowledge of various subjects in the college but we are practically exposed of such subjects

when we get the training in the organization. It is only the training through which I come to

know that what an industry is and how it works. Training is an integral part of MBA and each

and every student has to undergo the training for 3 months in a company and then prepare a

project report on the same after the completion of training.


       During this whole training I got a lot of experience and came to know about the

management practices in real that how it differs from those of theoretical knowledge and the

practically in the real life.


       In today’s globalize world, where cutthroat competition is prevailing in the market,

theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which

                                                 4
would help an individual in his/her carrier activities and it is true that “Experience is the best

teacher”.




                                          Declaration




I hereby declare that the mentioned information in the project is correct up to my

knowledge and I bear the responsibility for the correctness of the mentioned

particulars.




                                                Signature of the Candidate

                                                     Ritul Jaiswal




Date:


Place:
                                                 5
                                         CERTIFICATE




Certified that this Project titled outshinesolutions Noida is the bonafide work of “Ritul

Jaiswal”, who carried out the research under my supervision, certified further, that to the best of

my knowledge the work reported here is does not form part of any other thesis or dissertation

on the basis of which a degree or award was conferred on an earlier occasion on this or any

other candidate.




                                                 6
                                  ACKNOWLEDGEMENT

With immense pleasure, I would like to present this project report for outshinesolutions. It

has been an enriching experience for me to undergo my summer training at

outshinesolutions, which would not have possible without the goodwill and support of the

people around. As a student of International institute of business studies I would like to

express my sincere thanks to all those who helped me during my practical training program.



Words are insufficient to express my gratitude toward Mr. Ashish jha the M.D, Mr. Manish
kumar the C.E.O. and , Ms. Ritika jain the Sr. HR Executive.

My heartfelt thanks go to all who helped me to gain knowledge about the actual working and
the processes involved in various departments.

However, I accept the sole responsibility for any possible error of omission and would be
extremely grateful to the readers of this project report if they bring such mistakes to my
notice.



                                                                     Thanking You

                                                                     Ritul Jaiswal

                                                                      9215990132

                                               7
                            INDEX


Sno.                          Title                  Page No
 1     Company profile                                 10
 2     Objective of the company                        10
 3     Objective of study                              11
 4     Branches of outshinesolutions in abroad         12
 5     Major Players and Competitors in the market     19
 6     Product and Services                            20
 7     Customers                                       22
 8     Blog by outshinesolutions                       45
 9     Outshinesolutions 2009                          46
 10    Contact us                                      50
 11    Marketing strategies                            52
 12    SWOT Analysis                                   54
 13    My role in the company                          57
 14    Suggestions & Recommendation                    58
 15    Conclusion                                      59
 16    Bibliography                                    60




                                8
                                 COMPANY PROFILE


Outshine Solutions first got in inception in 2004 at Greater Noida and founded by Ashish Jha.
Initially the company worked on outsourcing model which finally progressed and setup its first
office in Greater Noida. Currently Outshine Solutions has offices in Noida, sector 63 and
Stemmons Freeway, Dallas, Texas USA. Currently the company is represented by its CEO Mr.
Manish Kumar.



Outshine Solutions?

Outshine Solutions is a Web Services Company. They provide a range of IT services ranging
from website design & development and from viral marketing to search engine marketing and
anything related to web. You can contact us for more information about our services.


Innovations & Outshine Solutions

At Outshine Solutions, They believe in innovation. It's innovation which makes us better than
others. It's innovation which can make you successful. Internet is quite different from other
mediums, and we know very well what is needed to be successful on internet .


Quality & Outshine SOlutions

Outshinesolutions follow very strict norms to maintain high quality in our projects. Project goes
live only when it has cleared all the quality tests. There is no compromise for Quality in
Outhine Solutions. We respect quality work and work very hard to deliver the same.



Mission

                                                9
At Outshine Solutions, It's our mission to build a strong trust relationship with our clients by
providing them top of the line services at a very affordable prices.




                             OBJECTIVES


Every work which we have done have some purpose like this our winter industry interface also
has some purpose which are a follows:-

    To gain a knowledge of corporate world.


    How the corporate business units work.


    On the basis of comparison every single competitors to give a ranking order from one to
     Ten.


    To use the basic communication as well as intellectual skills and same apply during this
     seven days span of time.


    To understand the use of websites in today’s business scenario and the needs.


    Find out the potential customers in the market.


    Find out the areas or sectors in which there are lots of requirement of Websites


    To provide an opportunity to work with the corporate business units.
                                               10
    To understand how they work, what are their products, services and customers?




                          OBJECTIVES OF THE STUDY


Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in
attaining defined objectives.

People Objective
To help Outshinesolutions people share in the company’s success, which they make possible;
to provide job security based on their performance; to recognize their individual achievements
and to help them gain of satisfaction and accomplishment from their work .

Core Values
    It is uphold the dignity of individual
    It is committed to quality, Innovation and growth in every endeavor
    It is responsible Corporate Citizens




                                                11
  BRANCHES OF OUTSHINESOLUTIONS IN ABROAD



USA Data center:-
  Outshine Solutions US Data Center is based in Chicago Facility of Hurricane Electric.
  Our Network Operations Center has an international internet backbone is considered to
  be one of the best connections world-wide. Some of the names include Level(3),
  Abovenet, Savvis, PCCW, Telia and Cogent. Connections ranging from OC192, OC48,
  and 10GigE (10,000Mbps) form rings connecting Hurricane core routers.
  An in-house developed self-healing network architecture ensures that there are no
  blackholes or failure points within the core network. On top of our own backbone, as
  part of our redundancy program we also have multiple Tier III connections from
  different locations. This also assures that your data arrives via the shortest and the fastest
  available network route.
  Hurricane Electric’s network utilizes Border Gateway Protocol Version 4 (BGP4) over
  dark fiber and long haul wavelengths. We always update the router’s software after we
  have stress tested the latest software on a non-critical router, to make sure it is very
  stable. The switch that your equipment will ultimately be connected to is connected back
  to a core router via fiber. All equipments & parts used are branded. So you never have to
  worry about hardware failure.

  Network:-
  Data Center is connected to the Internet with highly redundant network through multiple
  Gigabit backbones having multiple peering with other networks.

  Hardware Guarantee:-
  Servers deployed at the Data Center includes hardware replacement guarantee. In case
  of any hardware failure, the hardware is immediately replaced.

                                              12
Security:-
Manned, on-site security is present 24/7/365. Keycard system is in place for after-hours
building entry and floor access.




Electrical Capacity:-
Typical power allocation is approximately 40 watts per sq. ft. expandable to 80 watts
per sq. ft. Each cabinet and 4′ x 6′ cage receives a 110 volt, 20 amp circuit. Main power
is 480 volt, 3 phase.Multiple DC power supplies are now available.

Power:-

Market Post Tower has 480 volt, 3-phase power delivered to the central power riser on
each floor via a conduit riser system. Power allocated is based on the tenant’s actual
demonstrated loads. Typical power allocation is approximately 40 watts per sq. ft.
expandable to 80 watts per sq. ft.

Precision Environment:-

Computerized Fully master-planned rise system / HVAC pipe system / Electrically
monitored. HVAC (Heating Ventilation Air Conditioning) systems are N+1 redundant,
ensuring that a duplicate system can immediately come online in the event of an HVAC
system failure.

Fire Protection System

Existing wet system can be converted to a pre-action system. FM-200 system can be
installed. Meet-Me Room is a zoned pre-action system.
USA Datacenter Tour




                                          13
    Alternate Power   Online UPS      Cabling




                                      Dell Power edge
    Server Racks      Dell Servers
                                      racks




    Technician
                      Server Cage     Blade Servers
    Cabling




    Clusters          Load Balanced   InterNap



Outshine UK Datacenter:-


Network:-


                            14
Data Center is connected to the Internet with highly redundant network through multiple
Gigabit backbones having multiple peering with other networks.
Hardware Guarantee:-

Servers deployed at the Data Center includes hardware replacement guarantee. In case
of any hardware failure, the hardware is immediately replaced.

Security:-

Data center located inside its own secure compound, with 2.4 and 3 meter fencing and
electric gate entry Equipped & monitored round the clock with closed circuits. Strict
access controls are implemented including surveillance cameras, finger-print as well as
Keycard system in order to manage entries.

Electrical Capacity:-

Equal Power distribution (60 watts per sq. ft.- 80 watts per sq. ft). Each cabinet 4′ x 6′
gets 110 volt, 20 amp circuit. The main power sums up to 480 volt, 3 phase. power
supplies are now also activated in Multiple DC.
Power:-

In the unlikely event of a power outage from local power grid, all data centers’ power
systems are designed to run uninterrupted with the help of Two 2000KW auto-switched
power generators and centralized UPS systems. Generators are regularly tested & can be
used in emergency event of extended utility power outages.

Precision Environment:-

Computerized Fully master-planned rise system / HVAC pipe system / Electrically
monitoration. HVAC (Heating Ventilation Air Conditioning) systems are N+1
redundant, ensuring that a duplicate system can immediately come online in the event of
an HVAC system failure.

Fire Protection System:-

Wet Risers set in at every square position.FM-200 system is installed. The advanced fire
protection system prevents fires from spreading in the unlikely event one should occur.
Datacenter Technical Specifications
 Own 5mW on-site sub-station
 2.5mW backup on-site sub-station

                                            15
 Perkins generator connected via ATS systems
 2 separate fibre duct points into the building
 N+1 PowerWave UPS system
 N+1 Airedale Air Handling system
 ~20c +/- 2c data floor temperature
 16 Amp feed per equipment rack
 24×7 secure entry via PAC-TAG system, with 4 layer entry
 24×7 qualified engineers available for remote hands service
 450mm heavy duty raised data flooring


UK Datacenter Tour:-




      Blue Square                 Data Floor                    Fire Protection




                                  Master                        Dell Power edge
      Air Conditioning
                                  Switchboard                   racks




                                         16
Structured                        Dell Power edge
               Cabling Extended
Cabling                           Server




Servers Rack   Server Racks       Operat




                     17
Affiliate Program
Affiliate Program That actually makes money for you !


What is it?

    Outshine Solutions offers one of the most rewarding Affiliate Programs available on the
    web today.

What do I get?

    By driving customers to sign-up at OutshineSolutions.Com, you will receive $50.00 per
    referral. What could be better than offering a great service to those that visit your web
    site, and making a healthy sum on the side for doing so? You send them our way, we’ll
    do the rest.
    Through your personal Affiliate login and our online administration you can:
      View click-through ratios of your links or banner promotions to our site
      View payments by sign-up


       Download your personalized tracking code
       And track your commission payouts

How is Outshine Solutions different?

    With Outshine Solutions, you get commissions on any products your referall buys at
    outshine Solutions. You even get paid for SEO and Web Design services your referral
    buys. You get flat payment of $50.00 per hosting product sale made by your referral +
    you get paid on any other products or services visitors buys. Some affiliates are earning
    more than $10,000 per month.




                                              18
              MAJOR PLAYERS IN THE MARKET


 HCL

 IBM

 INFOTECH

 LOGIX GROUP

 LENOVO

 HP-COMPAQ

 SAHARA

 SONY

 ZENITH

 INTECH

 OTHERS




                  MAJOR COMPETITORS


 NET4INDIA

 ZNETINDIA

 BRAINPULSE TECHNOLOGIES

 INFOTECH

 ISTS




                            19
                         PRODUCT AND SERVICES

   Web Development of custom designed solutions.
   Full-Service Web Site Development.
   Web-enabled Databases development and Applications.
   Web application development, Business to Consumer Web Sites.
   E-Business and E- commerce enabled website development.
   Simple “STATIC” sites or complex interactive sites development.
   Flash Development.


 LOGO DESIGN
 WEBSITE DESIGN PACKAGES
   HTML CODE VALIDATION
   SEO PACKAGES
   LINK BUILDING
   PRESS RELEASE DISTRIBUTION
   DOMAIN NAME REGISRATION
   LINUX WEB HOSTING
   JAVA HOSTING
   LINUX VPS HOSTING
   DEDICATED SERVERS
   CORPORATE DEDICATED SERVERS




               SERVICES


   Customer software Development
   Web Development
   Open source Technology
   Software Maintenance
   Software Testing


                                       20
                               SERVICE DETAILS


Customer Software Development:- Outshinesolutions provides a robust
scalable and cost effective service. Its experts help people to solve their software relating
problems.



Web Development:- They help various business in different industries to cut out their
carrying cost and provide a fast communication way. It helps to drive a particular business in an
effective way.



Open Source Technology:- Outshinesolutions has successfully completed
projects using PHP/MYSQL on windows and Linux platform.



Software maintenance:- They provide after sales services to their customers as
fast as possible.



Software Testing:- Outshinesolutions provide free timely delivery and solve the queries
of customers through the Question – Answer section.




                                                 21
                           CUSTOMERS


   E-commerce
   Education
   NGOs
   Adventure sports
   Manufacturing
   Import / Exports
   Information Technologies
   Office supplies
   Consulting
   Entertainment and Events
   Real Estate
   Jewellery
   Health Care & Hospitals
   Art & Culture
   Hospitality
   Telecom
   Web Portals
   Religion & Spirituality
   Holistic Healing
   Defence




                               22
                                           LOGO DESIGN


      Logo Designing is a whole new art. Effectiveness of logo depends very much on the
      logo design process. Logo designing is a creative process requiring interaction between
      you and your designer. Logo designers often require your company documents and
      information about your company to get a good grasp of your business. If the designer
      did not get a good grasp of your company, then it’s sure that quality of your logo will be
      affected. A logo well made is often half aim achieved.

Features                            LDONE        LDTWO         LDTHREE        LDFOUR


Designers                              2              3          5              5


Logo Concepts                          2              3          5              7


Revisions


Direct Interaction with Designers                is


Stationary                          LDONE        LDTWO         LDTHREE        LDFOUR


Business Card Design


Letterhead Design


Envelope Design


Stationary Concepts


Revision Rounds                        2              5      Unlimited      Unlimited


Pricing                             $ 199.97    $ 499.97      $ 499.97      $ 1999.97


Proceed To Checkout


Website                             LDONE        LDTWO         LDTHREE        LDFOUR


Free Domain                            X              X


Free Hosting                           X              X



                                                23
Features          LDONE       LDTWO     LDTHREE     LDFOUR


Website Layouts      X            X        2          3


Pages                X            X        5          15


Revisions            X            X        2       Unlimited


Design Warranty      X            X


Query Form           X            X


Pricing           $ 199.97   $ 499.97   $ 999.97   $ 1999.97




                             24
                               WEBSITE DESIGN PACKAGES



    Web Design
    Logo Designing
    Design Packages
    Request Quote

HTML CODE VALIDATION
     100% W3C Certified xHTML Strict Codes Validation…

What is HTML validation?

     This is the process that analyzes an HTML document in comparison to standard HTML
     rules, identifying errors and non-standard codes. As with any language there are rules
     and standards that should be followed. For example the HTML 4.01 Specification (rules
     and standards) are available at http://www.w3.org/TR/html4/.

Benefits of HTML validation

     1. Web Site Accessibility - validating your html code (a) Allows your site to be
        accessible to a larger audience (vision impaired, motor skill impaired, cognitive
        impaired), (b) Allows your site to be accessed by wider range of devices (hand
        held’s, screen readers, text browsers, search engines), (c) Is a requirement for
        Federal and State Government sites

     2. Search engine friendly pages - Validation makes your HTML codes clean and
        simple which in turn enables search engines to spider your pages more quickly and
        completely.

     3.   3. Browser compatibility - validated code ensures your site is compatible with the
          current browsers and future browsers, thus helping more visitors to enjoy your
          website.




                                               25
What if your website looks fine in internet explorer but
looks distorted in Mozilla Firefox?

      HTML validation surely helps your website to be cross browser compatible thus
      attracting more visitors towards your website. After validation your website looks
      good in major browsers so it builds trust among the visitors which finally helps
      you to increase your sales…


Features            HVONE            HVTWO             HVTHREE           HVFOUR


Validation Type     HTML       xHTML Transitional    xHTML Strict   Theme Validation


Main Page


Additional Pages   $5/page         $7/page            $12/page          $5/page


Warranty           5 Years          5 Years            5 Years          5 Years


Pricing             $ 19.97         $ 29.97            $ 39.97          $ 49.97




      Outshine Solutions is a 3D Graphic Design company which always work hard to deliver
      a great project which not only feel nice but also focus to deliver a realistic project.
      Outshine Solutions worked for a number of reputable brands. Click the image to
      enlarge.




                                                26
27
28
Designing an Impressive and effective website is quite different from just designing a
general website. Designs should be creative as well as professional, which should achieve
business goals. We develop fully customized unique website design for your business.
      .
Features                                 STARTER          GOLD          PREMUIM


Custom Design


Logo Design                                  X            X


Flash Multimedia                             X


Search Engine Friendly


Dedicated Project Manager                    X            X


BreadCrumbs                                  X            X


Banner Creation                              X


Certified Designers


Royalty Free Images


W3C Valid Code                               X            X


Modules Integration                          X            X


Extended Design                              X            X


Turn Around Time (weeks)                    1-2           1-3             2-4


Express Delivery(50% extra)


Pricing                                  STARTER          GOLD          PREMIUM


24X7 Support


100% Satisfaction


One Time Cost


10 Year Warranty




                                                 29
Features                                  STARTER          GOLD          PREMUIM


Pricing                                   $ 299.00       $ 399.00        $ 599.00




deVeloping ToTally aUTomaTed cmS and porTalS Since 2004…

Outshine Solutions is an experienced portal and CMS Development company which huge
experience in developing enterprise and community portals. CMS- based websites developed
by Outshine Solutions are very easy to update even for a person without any technical
background. Content Management System allows multiple users to collaborate on the
website and to control the data effectively efficiency with different levels of access and
permissions.
     We have extensive experience in developing Portals and CMS for different verticals
     and we have already worked for majority of the industries. We have developed portals
     like
       E commerce Portal Development
       Entertainment Portal Development
       B2B portal development
       B2C portal development
       Shopping Cart Portal Development
       Enterprise Portals
       Job Portals Development
       Corporate Intranet Portals
       Online Travel portal (web site)
       Site Web Portal
       Knowledge Portal Development
     Outshine Solutions provides scalable and flexible CMS based website development
     with instant features update and high quality output, data management and instant
     updations.
     Portals and CMS developed by Outshine Solutions are easy to manage from any
     location of the planet, it is possible to assign roles to users, to track changes, manage
     images, video files, different types of digital media, etc.
     We are CMS, Portals and website Design Company, Our main focus always remains to
     make it very user friendly, scalable and feature rich. Portals and CMS developed by

      Outshine Solutions Provides total control to the admin which makes it very easy to
      operate and maintain from any corner of the world.
      Request a free quote to know how can Outshine Solutions help your Organizations
      Growth

                                               30
Developing Scalable Applications Since 2004 ...
Outshine Solutions is an integrated software development company providing custom
software development solutions and enterprise application integration. Our expert
technical team understands your software requirements thoroughly, prepares
architecture, develops, tests and finally implements it. We rely on industry-standard
software development practices and rigorously test the applications to ensure defect-
free delivery.
Our software development Framework ensures that softwares are rapidly architectured,
developed, tested and implemented.

We provide custom software programming services to end users as well as we provide
offshore software outsourcing services to other IT companies. Our competence and
experience ensure that we always deliver excellent services and products to our
customers.

At every stage of the development process, from conceptual design to product release,
the highest quality standards are maintained. Our extensive communication facilities
allow us to keep in touch with our customers 24 hours a day, 7 days a week.



proViding highly Skilled dedicaTed Team Since 2007…

Staff augmentation is the process of hiring a dedicated team of additional staff to bring
better efficiency and effectiveness in the work process. Outshine Solutions Staff
Augmentation services enables you to get experienced and qualified personnel to suit
your requirements working exclusively for you from our offices. It is a perfect way to
accomplish your special or seasonal projects without adding permanent staff..
We provide staff augmentation services for skills like
  Web Development Services
  Product Development
  Dedicated Support Services
  Dedicated SEO Team
  Dedicated Link Builders
  Dedicated ASP.NET Programmers
  Dedicated PHP Programmers
  Dedicated Web & Graphic Designers
  Dedicated Web Researchers
  Webmasters


                                          31
  Benefits of Using Outshine Solutions Staff Augmentation
Services:
   If you are a small to mid sized organization and do not want to go through the
   financially cumbersome task of setting up an offshore office then Outshine Solutions
   has the perfect solution for you to achieve your IT requirements. Through our Staff
   Augmentation services your business will reap manifold benefits as:

   Cost Effectiveness: Staff Augmentation or employing virtual staff is a highly cost
   effective business solution because you don’t need special setup to start operations. No
   office paraphernalia is required on your part. You don’t have to pay for leave vacations,
   medical bills, commuting and traveling expense etc.

   Time efficient: Our Staff Augmentation service provides you dedicated individuals
   with expertise and experience in their respective fields. They are time bound employees
   working for your projects and your business. You have direct access to those employees
   through chat, video conference, phone and therefore you can directly assign work to
   them. Working with our augmented employees would be exactly like working with your
   own employees. All intellectual copyrights of the work done by such resources would
   remain with you.
   Our Staff augmentation service ensures that the team you hire always remain in contact
   with you and work for you in your time zone and thus you can always control them
   directly. You will get local phone numbers with which you can always remain in
   contact with your hired team and thus you can always monitor them.
   Outshine Solutions has several resources working dedicatedly on client projects from
   various parts of the world and we would be pleased to partner with you as well.


  deVeloping ToTally aUTomaTed cmS and porTalS Since 2004…

   Outshine Solutions is an experienced portal and CMS Development company which
   huge experience in developing enterprise and community portals. CMS- based websites
   developed by Outshine Solutions are very easy to update even for a person without any
   technical background. Content Management System allows multiple users to
   collaborate on the website and to control the data effectively efficiency with different
   levels of access and permissions.
   We have extensive experience in developing Portals and CMS for different verticals
   and we have already worked for majority of the industries. We have developed portals
   like
     E commerce Portal Development
                                             32
   Entertainment Portal Development
   B2B portal development
   B2C portal development
   Shopping Cart Portal Development
   Enterprise Portals
   Job Portals Development
   Corporate Intranet Portals
   Online Travel portal (web site)
   Site Web Portal
   Knowledge Portal Development

Outshine Solutions provides scalable and flexible CMS based website development
with instant features update and high quality output, data management and instant
updations.
Portals and CMS developed by Outshine Solutions are easy to manage from any
location of the planet, it is possible to assign roles to users, to track changes, manage
images, video files, different types of digital media, etc.
We are CMS, Portals and website design company, Our main focus always remains to
make it very user friendly, scalable and feature rich. Portals and CMS developed by
Outshine Solutions Provides total control to the admin which makes it very easy to
operate and maintain from any corner of the world.
Request a free quote to know how can Outshine Solutions help your Organizations
Growth.




                                          33
                                SEO Packages
Affordable SEO Packages to improve traffic to your website..

      SEO Services is one the most important services you see everywhere these days. Every
      website owner needs and wants seo done for his/her website. Typical SEO services can
      range from $100 /month upto $25,000/month. It is undisputed fact that SEO services are
      a must for every website. However, most website owners hire low class seo services
      company just because either they can not afford premium SEO Services or they want to
      get things done at cheap prices or because they do not know which company should be
      hired for their SEO work.
      SEO Services is a part of internet marketing which can either make or break your brand
      image, it all depends on the strategy your seo services company utilizes for your brand
      promotion.
      At Outshine Solutions, We do not just focus on improving your rankings. We also focus
      on increasing traffic to your product and services, increasing leads and improving your
      profits. In addition to this, improving Brand is one of the most important things which
      we keep in mind while implementing our strategy.
      Check out our various premium SEO packages. Our SEO packages are crafted in such a
      way that it always increases your chances of being successful provides you best ROI.

Features                    SEONE           SETWO          SETHREE         SEFOUR


Detailed Site Analysis


Site Structurte Analysis


Competitor Analysis


Keyword Research


Keywords Targeting           10              15             20              30


Premium Content Writing


Pricing                    $ 399.97        $ 599.97       $ 799.97       $ 999.97


Proceed To Checkout


On Page Optimization        SEONE           SETWO          SETHREE         SEFOUR




                                               34
Features                    SEONE              SETWO             SETHREE      SEFOUR


Title Optimization


Head Optimization


Robots.txt Optimization


Tags Heirarchy


Internal Linking


Structure Optimization


W3C Optimization


Content Optimization


Premium Optimization


Off Page Optimization       SEONE              SETWO             SETHREE      SEFOUR


Link Building




Directory Submission                  50                100          150        200


Press Release Submission


Article Submission


Link Bait


Underground Link Building


Editorial Links                        X                 X


Pricing                             $ 399.97          $ 599.97     $ 799.97   $ 999.97




                                                 35
                                         Link Building


     Get linked and improve your rankings dramatically…

     Link building is one of most important things you must do to improve your rankings.
     However, a link builing campaign is only profitable for you if it has been done in a nice
     researched way. It is not just you move around and start submitting links anywhere.
     Link building is a art which should be done after a lot of analysis. A proper strategy
     must be built to increase link popularity of your website.
     Quality of links should alwys be kept in mind while link building. There are many
     things which should be kept in mind when performing a link building campaign for
     your website like link relevance, link neighborhood, Link quality, Editorial links, lazy
     links etc etc.
     Effective link building strategy is the single most important activity for achieving higher
     search engine rankings. If you partner with us for link building, we focus on getting
     high value one-way links from authority sites, related sites and industry leading
     websites. Each month, we create resourceful targeted contents for your website. This
     content attracts attention of high value sites giving them reason to link to your site.

     Our Premium link building campaign improves your search
     engines rankings and improves brand images of your
     products and services.

                                                                                                   L
                                                                                                   B
Features                                                                                           O   LB
                                                                                                   N
                                                                                                   E
Content Creation


Content Syndication


Minimum Permanent Links                                                                        10       2




                                                36
Editorial Links


High Link relevance


Technical Analysis


                                                                                                  $
Pricing                                                                                       999     $ 24
                                                                                              .97




                        PRESS RELEASE DISTRIBUTION
      Increase Your Reach With Outshine Solutions Integrated
      Press Release Distribution Service.

     What is a Press Release?

      A Press Release is a form of Internet promotion that boost your brand image image and
      helps you to promote your products and services online . It’s one of the best way to
      generate buzz for your products and services and drive more traffic to your Website.

      Why Do You Need Online Press Releases?

      Online press release is just like newspaper press release, with a advantage that online
      press release helps you to create and market your product worldwide. Writing a good
      Press release is a art, which if done correctly improves your brand exponentially.
      Our Press Release writing services gives you professionally created content that meet
      all the standards of the news industry, and distributes it through the press release
      distribution service like PRWeb, Google News, Yahoo News, New York Times, CNN,
      Associated Press and other biggest distribution services.
      Unlike other Press releases, Our distribution services ensures that your press release is
      picked by many and major press release websites on the web.
Features                      PDONE           PDTWO         PDTHREE         PDFOUR


Target Industry News            5              5              10              10


Regional Targeting              2              3               5              5


Yahoo News Submission



                                                37
Features                        PDONE       PDTWO     PDTHREE     PDFOUR


Google News Submission


Associated Press Distribution      X          X          X


Auto Tweetit


Pricing                         $ 199.97   $ 299.97   $ 399.97   $ 599.97


Proceed To Checkout


Press Advantage                 PDONE       PDTWO     PDTHREE     PDFOUR


Social Bookmarking


SEO Value                        2.5/5       3/5        4/5        5/5


Video inclusion                    X          X          X


Reporting


Scheduled Delivery


Pricing                         $ 199.97   $ 299.97   $ 399.97   $ 599.97




                                              38
                   DOMIN NAME REGISTRATION

Hundreds of web domain names are being registered each day.
grab yoUrS noW before iT’S gone! eVen if yoU’re noT ready To haVe
a website.
                 WWW.                    Search Domains


      .com          .net      .org       .info            .biz

      .us           .tv       .mobi      .co.uk           .org.uk

      .me.uk        .ca       .eu        .name            .cc

      .bz           .nu       .ws        .de              .it

      .nl           .la       .cn        .com.cn          .net.cn

                              .com.tw    .org.tw          .idv.tw

                    .com.mx   .br.com    .co.nz           .net.nz

      .org.nz       .ac       .lo        .sh              .tm

      .kids.us      .tc       .vg        .ms              .gs

      .at           .am       .fm        .cn.com          .eu.com

      .uk.com       .uk.net   .us.com    .uy.com          .hu.com

      .no.com       .qc.com   .ru.com    .sa.com          .se.com

      .se.net       .za.com   .de.com    .in              .co.in

      .net.in       .org.in   .gen.in    .firm.in         .ind.in

      .mn           .gb.net   .jpn.com   .gb.com          .ae.org

      .kr.com




                                    39
    Linux Web Hosting
   Linux Hosting
   Windows
   Java

    Our Shared Linux hosting plans include cpanel control panel, 24×7x365 rapid technical
    support with a 30 mins average response time, 30 day money back guarantee & weekly
    offsite backups. With our cpanel shared hosting plans you can host as many websites
    as you like. We have invested heavily in our support professionals and we have one of
    the best support teams waiting to help you around the clock. We understand Hosting is
    a critical business and Hosting support has to be the best without exception. Our
    customers get support any time be it mid-night or early morning.



                              Java Hosting
   Linux Hosting
   Window Hosting
   Java Hosting

    Our affordable Java Hosting plans allows war file deployment. Our servers has latest
    version of tomcat installed fully capable of hosting your JAVA Applications. What
    makes Outshine Solutions Tomcat hosting different from others is that Our Java
    Hosting support is provided by experienced Java programmers and Its provided
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    Each Java Hosting plan comes with a control panel where you can manage the database,
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                                            40
Features                    JONE             JTWO           JTHREE           JFOUR


Disk Space                  1 GB            3 GB            5 GB            10 GB


Bandwidth                   20 GB          40 GB            60 GB           80 GB


Domains Allowed              1               1                1               1


Java


JSP/Servlet


Tomcat


War File Deployment


Pricing (USD/Year)         $ 97.00        $ 240.00        $ 360.00         $ 600.00




Pricing (INR/Year)       Rs.5,000.00    Rs. 11,988.00   Rs. 17,988.00    Rs.29,988.00




       Our Linux Reseller Hosting services allow companies, and individuals to easily
       establish their own web hosting business. As a reseller you create your own hosting
       packages and set your own prices.
       Being a reseller is completely anonymous and your customers won’t know that you are
       reselling our hosting. Using reseller hosting technologies such as
       WebHostManager(WHM) (to create and manage your own accounts) and Cpanel
       (complete control panel for your end users), will minimize your work and keep you
       away from the command line.
       With Our reseller hosting plans you will get a reseller hosting control panel where you
       can create your customer accounts. Once a create hosting accounts for your customers,
       your customers will instantly get their very own control panel for their hosting account
       administration. This is where they will go to administer their website.
       Once they are logged into their control panel they can create subdomains, email
       addresses, change passwords, and much more without requiring any help from you or
       us.
       Our Windows Reseller Hosting services allow companies, and individuals to easily
       establish their own Windows web hosting business. As a reseller you create your own
       hosting packages and set your own prices.

                                                   41
    Being a reseller is completely anonymous and your customers won’t know that you are
    reselling our hosting. Using reseller hosting technologies such as latest

    Plesk (to create and manage your own accounts as well as your customers), will
    minimize your work and keep you away from the command line.
    With Our Windows reseller hosting plans you will get a reseller hosting control panel
    where you can create your customer accounts. Once a create hosting accounts for your
    customers, your customers will instantly get their very own control panel for their
    hosting account administration. This is where they will go to administer their website.
    Once they are logged into their control panel they can create subdomains, email
    addresses, change passwords, and much more without requiring any help from you or
    us.


                       Linux VPS Hosting
   Linux VPS
   Windows VPS

    With experience of nine years, Outshine Solutions have specialized in creating linux as
    well as windows VPS hosting solutions with the latest technologies & VPS
    management softwares such as virtuozzo power panel which is an imminent feature of
    all our Virtual Server Hosting plans.
    Features of a Hosting a virtual private server includes independent disk space,
    system resources, bandwidth and memory allotments, making it as good as a fully
    managed server. Not only this, our VPS servers also creates room for very high level
    of customization guarantees “enhanced security” and “Quality performance” along with
    functional isolation
    We have our Servers located in Hurricane Electric datacenter, Chicago to provide the
    best hosting services and avoid any kind of inconvenience and interruption in
    connectivity. Backed by highly experienced & qualified professional administrators
    working 24×7x365, Outshine Solutions provides unmatched quality of support.
    Our VPS Servers support Linux - centOS, Linux - FedoraCore, DebianOS and Ubuntu.
    Each cPanel - Control Panel Option is integrated with Fantastico Deluxe which allows
    you to install wordpress blogs, phpBB forums, OScommerce and Zencart E-commerce
    Softwares with a few simple clicks.


   Linux VPS
   Windows VPS

    With experience of nine years, Outshine Solutions have specialized in creating linux as
    well as windows VPS hosting solutions with the latest technologies & VPS

                                             42
    management softwares such as virtuozzo power panel which is an imminent feature of
    all our Virtual Server Hosting plans.

    Features of a Hosting a virtual private server includes independent disk space,
    system resources, bandwidth and memory allotments, making it as good as a fully
    managed server. Not only this, our VPS servers also creates room for very high level
    of customization guarantees “enhanced security” and “Quality performance” along with
    functional isolation
    We have our Servers located in Hurricane Electric datacenter, Chicago to provide the
    best hosting services and avoid any kind of inconvenience and interruption in
    connectivity. Backed by highly experienced & qualified professional administrators
    working 24×7x365, Outshine Solutions provides unmatched quality of support.
    Our VPS Servers support Linux - centOS, Linux - FedoraCore, DebianOS and Ubuntu.
    Each cPanel - Control Panel Option is integrated with Fantastico Deluxe which allows
    you to install wordpress blogs, phpBB forums, OScommerce and Zencart E-commerce
    Softwares with a few simple clicks.


                               Dedicated Servers
   Linux Dedicated
   Windows Dedicated

    Outshine Dedicated Server hosting services are truly unbeatable and cannot be
    compared                                       to                                     any
    other type of hosting service that you see every other day. Our fully managed dedicated
    server
    options include support for industry leading control panels such as cPanel/WHM, Plesk
    and                                                                            operating
    systems such as Red Hat Enterprise Linux, CentOS, Fedora Core and Windows 2003 /
    2008.                                       We                                       also
    provide wide range of hardware firewall options which can be viewed at : Server
    Hardware Firewall
    While delivering a dedicated server(s) to you, we setup the hostname, name-servers and
    install                                                                                all
    the necessary pre-requisites. Hardware Chasis procured from IBM & Dell ensures
    prevention                                                                          from
    hardware failures as well as degradation of performance from the server box itself.




                                              43
    Corporate Dedicated Servers
   Linux Dedicated
   Dedicated Hosting

    Outshine Dedicated Server hosting services are truly unbeatable and cannot be
    compared to any
    other type of hosting service that you see every other day. Our fully managed dedicated
    server
    options include support for industry leading control panels such as cPanel/WHM, Plesk
    and operating
    systems such as Red Hat Enterprise Linux, CentOS, Fedora Core and Windows 2003 /
    2008. We also
    provide wide range of hardware firewall options which can be viewed at : Server
    Hardware Firewall
    While delivering a dedicated server(s) to you, we setup the hostname, name-servers and
    install all
    the necessary pre-requisites. Hardware Chasis procured from IBM & Dell ensures
    prevention from
    hardware failures as well as degradation of performance from the server box itself.




                                             44
   Blog


   Wordpress India Launched


By Ashish Thursday, January 21st, 2010
   India is a great country. It is the second largest country of the world (population wise)
   and even number of internet users are increasing day by day but still there are very
   few websites in Hindi. What is the reason for this?
   We felt that there are many reasons for this. First and foremost is lack of motivation,
   people do not feel excited about Hindi website. Moreover, Indians find it very
   difficult to write in Hindi and technology in India is also not Hindi friendly. Even
   when few companies want Hindi website they generally make hindi website with the
   help of fonts, which only works when the user have that font installed on their
   system. Another serious fact is that most web design companies in India are not
   aware of unicode encodings and all.
   Typing in Hindi is always a problem for Indians. What if you could type “Kaise ho
   bhai sahab” in your usual chatting style and the words actually got converted
   automatically in Hindi character “                                 “? We have now made
   that possible with our WordPress India software. Now you can easily publish your
   thoughts, experiences in Hindi. It’s good news for Indian bloggers that they can
   write their blog in Hindi and show all their thoughts, emotions in Hindi very easily.
   Web application creation in Hindi is also very easy now. Below are some frequently
   asked questions about our Wordpress India project.

   What is Wordpress India?

   Wordpress India is the Hindi equivalent of Wordpress, the most popular blogging
   software of the world. Most people think that wordpress is a blogging software but
   we think that wordpress is a full fledged CMS.
   Is Wordpresss India just a localization version of Word press?
   Wordpress India is not just Hindi localization of Wordpress. It’s much more than

                                                45
that. Hindi support has been integrated in the wordpress India. Writing Hindi in
Wordpress India is a breeze. More over Hindi urls are translated to its English
counterpart automatically so that users can type and reach the post directly. Use the
software to know the features and facilities.




Why Wordpress?

Wordpress is a great software. Everybody at Outshine Solutions loves Wordpress and
that is why we picked this software. Every The best about wordpress is that the more
you know it, the more you love it. We don’t think anything comes closer to
Wordpress and that is why we picked Wordpress to be made in national language of
India. Wordpress India is first fully functional Hindi web application for India.

Is Wordpress India a Paid Software?

No, Wordpress India is a open source application released under GNU/GPL.
However beta testing is limited to beta users only. It will be directly downloadable
from wordpress repository once the beta test is successful.

Copyrights?

Wordpress India has been made from Wordpress and uses number of services &
API’s to function properly. All the copyrights and Trademarks are the property of
their respective owners.

What’s the future?

Wordpress India has just been made to make it easy for Indian people to blog or write
in Hindi and make interactive applications in Hindi. Opportunities are endless. We
have taken permission for Hindi translation from Wordpress and soon we will help
them in translating Codex in Hindi. We are already making plugins for Wordpress
India. Already translated more than 50 plugins and soon we will start translating
themes also. It’s because Outshine Solutions loves Wordpress, Hindi and above all
India.

How to Download it?

                                           46
       Its only a limited beta version. You will need to register in order to download it. For
       registration you will be needing invitation codes. You can request invitation codes at
       any forum on the net and somebody can provide you with the codes.




       Why is Wordpress India Free?

       Simple funda- All good things in life is free and so is Wordpress India :) We worked
       really hard for it but we always felt that there should be some good software in Hindi
       language also so we made it. This software will help people to write and generate
       contents in Hindi language also. We hope with the help of this software more Hindi
       sites will be made and Hindi language will regain its glory.

       How to support the movement?

       Thanks, if you are interested in supporting the movement. You can support the
       movement by using the software, writing about it and telling you friends about it and
       if you want you can even donate something. You can stumble the project, write about
       it in forums, help us in testing, tweet about the project and virtually do anything you
       want. You can even help us in translation. Please contact us and tell us how would
       you like to help us.


        Web Hosting services for India launched


By Ashish Wednesday, May 27th, 2009
       We feel proud to announce that we have launched Hosting solutions customized
       specially for India. Indian Customers can get the benefits of instant activation and
       payment in indian currency and support in indian languages along with other
       features. Payment can be easily done in any city of India where a branch of Icici
       Bank or IDBI Bank exists. Other payment methods are also available.
       Details about India based shared linux and windows web hosting can be seen on
       India web hosting page. Details about other hosting packages are available from
       respective pages.
       Visit reseller hosting India page for reseller hosting servers.
       VPS Hosting page for VPS Hosting services and Dedicated Servers India page for
                                                   47
dedicated Hosting.



Outshine 2009

By Ashish Thursday, April 2nd, 2009
Outshine Solutions is a global IT Services company. Since its inception in June 2004,
Outshine solutions has successfully serviced hundred of clients worldwide. At
Outshine Solutions, we believe in innovation. It’s innovation which makes us better
that others. At Outshine Solutions, it’s not about making money, Its about creating
innovative and rich internet applications. We are very clear about it, we do not work
for money. So far our achievements have been great, but now we are looking at a
much broader perspective. Outshine Solutions is looking at expanding its range of
services this new year.
Apart from offering generic web services, Outshine Solutions has officially extended
its support to the open source community to help the community. Of course the help
will be provided free of cost. We have taken initiatives to offer and sponser many
open source projects and Start up company
Start up companies can avail our services at a very discounted prices and that can
even be offered totally free of cost. If you are a start up company or have any
stunning businness idea and need our consultancy, you can contact us with your
business proposal to know more.

Why us?

Choosing a nice company for your website design and development needs is one of
the    most      complex    tasks,    which    a     business     must     undertake.
There are literally hundreds of options from freelance designers, to large IT
companies.
Development processes range from a few hours putting together websites of amateur
quality to projects by a company with a proven and refined process for establishing a
world-class                               web                                presence.
Costs range from virtually free to millions of dollars - and every web services
company is marketing their offering as a complete “results driven” solution.
So why should you choose us when there are hundreds of other web design
companies in the market?



                                           48
Why Outshine Solutions?

   Experience: We have more than 4 years of experience in executing web
    projects for our clients
   Knowledge: We have very sound knowledge of latest technology trends. We
    are always willing to implement new technologies if it offers any significant
    advantage to our customers.
   Quality: Outshine Solutions is itself synonymous with Quality. Outshine
    Solutions has very strict quality norms, and our projects are delivedred to
    clients only when the project has cleared all our quality tests. This ensures high
    quality in all our projects.
   Reliability: Backed by solid experience and delivery track record, we offer a
    reliable one stop shop for your web requirements.
   Perpetual Customer Support: We are proud to say that we are the first
    company to offer perpetual customer support to all our clients. If problems
    appear in your projects anytime, we will correct them for free.
   Cost effective: Geographical advantage bestows cost advantage that we pass
    on to our clients
   On time delivery: Excellent track record of delivering projects on time. If we
    fail, We compensate.

Beautiful Website                  Design         That        Attracts         World's
Attention ...

Your website is often the first point of contact for new customers. While poor
website design invariably drives prospects away, a professionally designed and
managed website communicates that your company is well run and successful, giving
new customers the confidence to do business with you. Believe it or not, Your
website          is    a      key      component       of    your      business.

Outshine Solutions offers a complete range of affordable website design and
development services. From the initial process of taking inputs from clients, planning
on the basis of such inputs to final implementation and testing, Everything is done by
our qualified web designers and developers.




                                             49
    Not Just Design, We Take Care Of Your ROI Also...

    Do you think just a good looking website is enough? It is absolutely important that
    you have a website which can attract targeted audience and can help you in
    converting them. We have expertise in creating websites which works for our
    clients. Your website is your marketing guy in the global market, and if it's not
    good and efficient your business is surely losing better opportunities. We therefore
    craft a beautiful design keeping your aim, targeted audience and conversion factors in
    mind. We design websites which actually works for your businesses round the clock.




    Contact Us
   Contact Options
   Contact Form
   Request Quote
   Guarantee



    Customers are the most important asset of our company. We work hard to ensure that
    each and every customer gets the best customer support services. If you have any
    comments, feedback or questions about Outshine Solutions or any of its products and
    services, we'd love to hear from you on one of the contact methods below. If you're a
    customer requiring support, our technicians are on hand to help you via our client
    support area.

    Forums

    In case you need support for our products, you can go to our forums for support.
    Click here to go to our Support Forums


    Tech Support Hours

    Monday         -     Friday:       9:00       am        to      6:00    pm       IST
    Saturday                    and                      Sunday:                  Closed
    During off hours, technical support representatives are still available in our client
    area ticket system. Email and ticket support is staffed 24 hours a day.


                                               50
Email




Phone and Faxes
     :

     :

     :

     :

     :


Postal Address
Outshine                           Solutions
G-94,                     Sector         63,
Noida                              (201301),
Tel: (+91) 120-421 7200




                            51
                                   Marketing strategies


 Marketing strategies for product software assist software firms to determine the type of
market analysis that is needed for decision-making. Two general strategies that are well
known in the marketing discipline are:

      marketing mix; and
      relationship marketing.

"Marketing mix" is the typical strategy for traditional mass marketers of product software in
competitive markets. Structured market research, and agility in reacting to sales, are
characteristic of their product development process (Alajoutsijarvi et al., 2000). An example
would be Electronic Arts, with their various home computer software games, which are
advertised on television and sold in many electronic stores.

"Relationship marketing", (closely associated to CRM), is used by product software
companies who focus on long-term customer relationships (Alajoutsijarvi et al., 2000). An
example of this is SAP, which offers enterprise resource planning systems, along with support
(since the software is complicated to install). Maintaining customer relationships helps sell
additional modules and future upgrades.

Broethers and van't Kruis explain two other strategies that are important to the growth of
software firms:

      a service-based strategy; and
      a different marketing channels strategy.

Information about customer preferences, observations of customer reactions, and knowledge
of past mistakes are important for the "service-based strategy". "Different marketing channels
strategy" tries to discover non-traditional marketing channels to help increase distribution of
software products to other target markets that take advantage of positional differences.
"Alliance-based strategies", on the other hand, are helpful at providing knowledge exchanges,
opening previously inaccessible markets (such as export markets), and an overall larger
market access (1997).

Besides helping with current strategies, market analysis can improve future planning and

                                                  52
growth strategies that are helpful in product roadmapping decisions. It also helps discover
areas



where "complementary product development" and "diversification strategies" can be
profitable. Complementary goods can be in the form of other software products, hardware, or
services, such as consultancy, user training, and customization (Rao & Klein, 1994). The
development of these goods increases the opportunities for companies in the software market
(Sengupta, 1998). Even complementary products from other vendors can lead to an increase
in the value of the original product, while reducing the time to market (Messerschmitt &
Szyperski, 2004).

The complementary product strategy adds value by showing innovation, and creates a
multiplier effect on the original product (Sengupta, 1998). Investing in other products and
services aids in diversification, which can increase the overall customer base, and helps
decrease the risks of being overly specialized (Rao & Klein, 1994). Diversification can,
therefore, increase the financial health of the company. An example of this is Microsoft,
which has increased the sales of its primary operating system software by offering products,
such as word processing, and media player software.




                                                 53
TA                                SWOT ANALYSIS


      STRENGHT:-

      •   Free technical support for two years
      •   Fast approachable service
      •   Capture 40% market share within 2 years
      •   Fulfilling customer needs with value addition
      •   No hidden cost


      WEAKNESS:-
      •   High cost in comparison with others
      •   Limited number of branches
      •   Having no search engine optimization services
      •   Don’t have data processing services


     OPPORTUNITIES:-
      • Evolution of E-commerce
      • Wants of business sector increases its credibility
      • Majority of the business market still don’t have websites
      • Rapid growth of IT sector
      • Increase of E-education


     THREATS:-
     • Mostly domestic clients
                                              54
• Increased customer demand
• Increasing competitors in market




                                  TECHNOLOGY


Web Technology:-
Microsoft windows DNA/.Net, Java swing, Java Servelets, HTML, DHTML, Java Script

OPERATING SYSTEMS:-
Linux, FreeBSD, Windows 2000, Windows NT, Windows XP, SUN Solaris

Databases :-


MS SQL Server, Oracle (PL/SQL, OCI), PostGreSQL,

Web Development tools:-
Microsoft Visual, Macromedia Flash, Adobe Photoshop




                             TAKE AWAYS
 As we know that Today’s business scenario is very rigorous. Every one is running for the
expansion of their business, every one wants a success in their life and to earn more and more
profit.

         During working for seven days as an employee of Global InfoTech, we got good and
   bad experiences and we come out with some conclusion.

    Everyone in this world who is doing M.B.A is passed by mugging up, but it is difficult to
     apply management skills whatever they learn in the day to day life.
                                               55
    The business of website development for designing is increasing very rapidly because
     everyone who running their business wants a fast approach of his product or services to
     reach the customers.
   

    To do a business is an easy task but to run a business or survive for a long period is very
     hard.
    Website designing business is increasing rapidly but not with a continuous rate so there is
     a need of some total quality management techniques like business re-designing,
     benchmarking etc.


                                    Limitations



 There are some limitations or problems which we face during this industry interface and we
come out with some limitations;-

Most of the companies in the business run as a free lancers but they show their websites on the
internet as a private limited.

During the visiting of companies we were not able to find out the exact addresses of the
companies are not in the existence.



We find out that Outshinesolutions is running their operations only in domestic market not in
the international market so they also expand their operations in the international market.



The average cost of developing a website is little high than some other companies.




                                               56
                   MY ROLE IN THE COMPANY


 The role which has been given me in the company was to promote the sales and to help in
  the development in the market which will increase the market share in the company.
 My role start from collecting the data’s from different sources like different
  websites,newspapers.business magazines etc.
 After collecting data’s, my second tasks was to set for a meeting when ever a client find
  a suitable time to meet me, so that I can give them the deep details about my company
  and also explain them about the product and services we are providing them and also the
  benefits which we are providing them other from other companies.
 Then my other task was to take a sign copy of my company agreement copy on their
  company letter head which gives a legal authentication that we can start our work and it
  also safeguard us from any kind of fraudulent or any kind of cheating from the client
  side.
 While doing these all things I learned many things like theoretical knowledge is much
  easier then it’s application in the practical way.
 But once you start to apply that theoretical knowledge in the practical way you feel so
  many problems in between you and the application.




                   DATA COLLECTION PROCEDURE


    PRIMARY DATA:- Collected data through certain websites like
     www.fundoodata.com, www.google.com, www.magicbricks.com etc



                                           57
    SECONDARY DATA:- Collected data through certains business
      magazines,newspaper,journals and through certain peoples.




                SUGGESION AND RECOMMENDAATION


 Outshinesolutions is having large number of channel partners but it is not supporting &
  taking care all of them equally which results in increasing discontentment among new
  channel partners because its not possible for company to support all of them equally.
  Company should take some positive action against it.

 Proper attention should be paid for advertisement planning otherwise it may lead to
  problem for dealer and customer as well as for company.


 Need to expend customer care center as the consumer base of Outshinesolutions is
  increasing with tremendously fast pace.


 Company should tie up with some event management company to organize various
  promotional activities like canopy, Carnival.



 Company should open some more branches in the region of Delhi,Ghaziabad,and Noida.
  So that they can help more of the customers by relocating to their own location.


 Company should increase the number of expertise so that they can provide services
  without taking any second chance.




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                                       Conclusion


      Marketing is a very crucial activity in every business organization. Every product
produced within an industry has to be marketed otherwise it will remain as unsold stock,
which will be of no value. I have realized this fact after completion of my summer
training project. Despite of various difficulties and limitations faced during my summer
training project on the topic “ Corporate Selling and Feedback ”. I have tried my level best
to find out the most relevant information for the organization to complete the assignment that
was given to me. After completion of my summer training project I have gained several
experiences in the field or sales marketing. I have got the opportunity to meet various people,
which fluctuate in different situation and time. This summer training project has given me
the opportunity to have first experience in the corporate world. Theoretical knowledge of a
person remains dormant until it is used and tested in the practical life. The training has given
to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the
real business world. I have completed my summer training project in which are involved in
its successful completion. In spite of few limitations and hindrance in the summer
training project I found that the work was a challenge and fruitful. It gives enough
knowledge about the computers market and the distribution process undertaken by an
organization. This summer training project has enabled my capability in order to manage
business effectively and in my career in future.




                                               59
                                    Bibliography


BOOK :-
AUTHOR:- PHILIP KOTLER 1

TITLE:-        MARKETING MANAGEMENT

PLACE OF PUBLICATION:- DELHI

PUBLISHER:- TATA MC GRAW HILLS

PUBLISHING CO. LTD



MAGAZINES / JOURNALS / NEWSPAPERS:-
           Business World
           Business Today
           The Financial Express
           The Times of India
           The Hindu



WEBSITES:-
   www.outshinesolutions.com
   www.google.com
   www.yahoo.com
   www.soople.com



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