RANGE ROVER EVOQUE WINS CAR DESIGN OF THE YEAR by pengxuebo

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									EMBARGO: 00:01 (GMT) on March 2, 2011


RANGE ROVER EVOQUE WINS CAR DESIGN OF THE YEAR


      Range Rover Evoque Best Production Car in 2010 Car Design of the Year
       Awards

      Globally recognised design award, voted for by leading automotive designers

      Awarded by Car Design News at the Geneva Motor Show Car Design Night

      Short film available with exclusive footage of the Evoque design process


Geneva, 2 March 2011 – The Range Rover Evoque has won best production car in the
2010 Car Design News, Car Design of the Year awards. This highly regarded accolade is
the first major international award for the Range Rover Evoque, which is already shaping up
to be the most exciting car of 2011.

The Evoque beat competition from the Alfa Romeo Giulietta and the Audi A7 to take top
honours by a considerable margin. Significantly, the Car Design of the Year Award
represents the opinions of automotive designers, including a number of leading industry
Design Directors who sit on the judging panel.

The Award was presented to Gerry McGovern, Land Rover Design Director at the Car
Design Night, held on the opening evening of the Geneva Motor Show.

"I am delighted to accept this prestigious award on behalf of the Land Rover Design team.
This is a particularly special accolade as it represents recognition from peers in the industry,"
said McGovern.

Car Design News Editor, Eric Gallina, who presented the Award said: "The Evoque
represents the best translation from concept car to production vehicle we have seen in
recent times. It's clear to see why it was chosen."

"The Evoque translates the brand identity of Range Rover to a smaller, very relevant
product, without becoming retro or derivative," added Joe Simpson, Associate Editor.


To coincide with the Car Design of the Year Award, Land Rover has released a short film
showing behind the scenes footage of the Evoque design process. The film gives an insight
into the design inspiration for the vehicle, including designers' viewpoints on how the
groundbreaking Evoque will create and conquest an entirely new sector of the market.
The film is the first in a series of four, giving an insiders view of the Evoque development
story – from initial design, through rigorous calibration and development processes to final
engineering tests. The remaining three films will be released online over the coming months.
The first film, which focuses on the design process, can be downloaded at
www.media.helloevoque.com


The Car Design of the Year Award comes hot on the heels of several domestic accolades for
Evoque including a Design Award from Czech publication 'Auto Design and Styling' and
'Best SUV of 2011' awarded by the Motor Press Editorial Group in Portugal. Earlier this year,
The Range Rover Evoque was overwhelmingly voted 'Most Exciting Car of 2011' by users of
Whatcar.com in the UK's annual What Car? Awards.




Ends.




For further information log onto www.media.landrover.com or contact:


Lucy Reynolds                           or               Laura Juniper
Land Rover, UK PR Manager                                Land Rover, Senior Communications Officer
T: 01926 649282 / 07801 699928                           T: 01926 649294 / 07795 666169
lreyno25@jaguarlandrover.com                             ljunipe1@jaguarlandrover.com




Follow us on Twitter/LandRoverUKPR


About Car Design News:

Established in 1999, Car Design News has a unique design focus. With perspectives on car design
written by experienced automotive designers, Car Design News caters to automotive design
professionals, educators and students studying the discipline and receives over 1.2 million views each
month.

								
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