Summary - University of Colorado Denver

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							UC Denver Web Analytics Executive Summary and Report
October 15, 2010

The following report contains data pulled from our Google Analytics (GA) account for the
time period January 1, 2010 – September 30, 2010. Actual reports downloaded from GA are
available at the Home Page Branding & Redesign site.


Summary

Objectives
      Identify the most visited pages within specific audience types
      Analyze the paths visitors take to find the content they need.
      Learn how visitors use the home page as a springboard to the information they need.
      Use this insight when developing a new home page layout and design of home page.


Audience Type Segmentation
Audience Segment                                  Based on visitors who:

                              Viewed                                  But Did Not View


Current Students - AMC        Student Assistance Office AMC           Bachelor‟s Degree
                                                                      Students


Current Students – DDC        How Much Does It Cost?                  Student Assistance
                              AKA: Cost and Financing                 Office - AMC

Prospective Students –        Freshman Student Admissions
Freshman Bachelor’s
Degree

Prospective Students –        Transfer Student Admissions
Transfer Students

Prospective Students –        Nursing Student Admissions
Nursing Students

Prospective Students –        Masters Programs
Masters Degree Students

Prospective Students –        Doctoral Program Admissions
Doctoral Students

Parents                       Parents Gateway
Faculty/Staff                       Any page in Faculty & Staff
                                    AND (A-Z Index OR Any page in
                                    HR)


Alumni/Friends                      Any page in Alumni Relations


Patients                            Patients Gateway




Goals in Google
Within the administration settings in Google Analytics four “Goals” have been created to
help track how visitors are navigating to specific pages within our site. Landing on one of
these pages is considered a “Goal Conversion”.

      Goal   1:   Master Degree Application Page: /admissions/masters/Pages/index.aspx
      Goal   2:   Freshman Apply: /admissions/bachelors/freshman/Pages/Apply.aspx
      Goal   3:   Transfer Students Apply: /admissions/bachelors/transfer/Pages/Apply.aspx
      Goal   4:   Nursing Students Apply: /admissions/bachelors/nursing/Pages/Apply.aspx

vThe GA administrator (UWS) also defined a sequence of pages a site visitor would visit
before landing on the Goal page. These sequences are termed Goal Funnels.

The Goal Funnel Visualization reports* show the number of visitors who enter a Goal
Funnel and how those visitors navigated through the funnel. This includes visitors entering
the funnel midstream and those abandoning the funnel for other pages. This report provides
the total number of visitors who completed each goal and the funnel conversion rate of
those who traveled from the first step in the funnel to the last.


                        Defined Goal Funnels & Conversion Rates

   Goal                 Defined Goal Funnel: Page (# Visitors)               Conversion Rate
   Goal 1          Home (6,071,418) > Admissions (138,183) > Master Degree    1.53% (93,376)
                                  Application Page (93,376)

   Goal 2      Home (6,071,418) > Admissions (83,735) > Freshman Student      0.34% (3,724)
                     Admissions (30,701) > Freshman Apply (20,610)

   Goal 3      Home (6,071,418) > Admissions (95,405) > Transfer Students     0.48% (2,855)
                      (48,472) > Transfer Students Apply (29,256)

   Goal 4      Home (6,071,418) > Admissions (73,310) > Nursing Students       0.05% (464)
                        (9,978) > Nursing Students Apply (3,304)

*GA Reports for each Goal Funnel:

      Goal1Funnel_MasterDegreeAppPage_201001-201009.pdf
      Goal2Funnel_FreshmanApply_201001-201009.pdf
      Goal3Funnel_TransferStudentsApply_201001-201009.pdf
      Goal4Funnel_NursingStudentsApply_201001-201009.pdf

It should be noted that the Goal 1 Funnel consists of only 3 pages (Home, Admissions and
the Masters Degree Application page) whereas the other goals have 4 pages their funnels.
Fewer pages in a Goal Funnel increases the conversion rate compared to funnels with a
higher number of pages.

Funnel Exit Points
In all four Goal Funnels the main Admissions page is the second page in the funnel. Upon
reaching the Admissions page those exiting the funnel typically went to a page within one of
the other 3 funnels. This is not too surprising considering all four funnels include the main
Admissions page.

It is also worth noting that in all four Goal Funnels those exiting the Admissions page went
to the Downtown Campus Tours page. As seen in the Downtown Campus Tours
Navigation Summary report (ToursDDC_NavSum_201001-201009.pdf), of those viewers
that stayed in the site, over 25% of the visitors clicked into a Goal Funnel - either at the
Admissions page, Bachelor Students or Masters pages.

 The GA Reverse Goal Path reports illustrate the most popular paths to each goal. Each
path consists of the entrance the visitor took to ucdenver.edu and the subsequent pages
that led to the goal conversion (or the last 3 pages the visitor viewed).


                   Top 5 Reverse Goal Paths & Conversion Rates

   Goal                                     Path                                Conversion Rate
 Goal 1 - #1         (entrance) Home > Masters Degree Application Page           37.43% (34,955)

 Goal 1 - #2      (entrance) Home > Prospective Students > Masters Degree        15.49% (14,466)
                                     Application Page

 Goal 1 - #3             (entrance) Masters Degree Application Page               9.01% (8,414)

 Goal 1 - #4     (entrance) Prospective Students > Masters Degree Application     2.11% (1,966)
                                             Page

 Goal 1 - #5     (entrance) Home > Home* > Masters Degree Application Page        2.07% (1,937)

 Goal 2 - #1   …Home > Admissions > Freshman Student Admissions > Freshman        8.1% (1,669)
                                         Apply

 Goal 2 - #2                     (entrance) Freshman Apply                        6.05% (1,246)

 Goal 2 - #3   …Home > Prospective Students > Freshman Student Admissions >       5.12% 1, 055
                                     Freshman Apply

 Goal 2 - #4    …Home > Bachelor Students > Freshman Students Admissions >        4.99% (1,029)
                                     Freshman Apply

 Goal 2 - #5       (entrance) Home > Bachelors Students > Freshman Apply          4.81% (992)

 Goal 3 - #1    …Home > Prospective Students > Transfer Students > Transfer      12.52% (3,662)
                                  Students Admissions
 Goal 3 - #2                     (entrance) Transfer Students Apply                           8.76% (2,563)

 Goal 3 - #3      …Home > Admissions > Transfer Students > Transfer Students                  8.07% (2,362)
                                           Apply

 Goal 3 - #4        …Home > Bachelor Students > Transfer Students > Transfer                  7.95% (2,327)
                                        Students Apply

 Goal 3 - #5     (entrance) Home > Bachelor Students > Transfer Students Apply                3.87% (1,132)

 Goal 4 - #1        …Home > Bachelor Students > Nursing Students > Nursing                    11.53% (381)
                                       Students Apply

 Goal 4 - #2       …Home > Prospective Students > Nursing Students > Nursing                   8.32% (275)
                                        Students Apply

 Goal 4 - #3           (entrance) Nursing Students > Nursing Students Apply                    7.32% (242)

 Goal 4 - #4                      (entrance) Nursing Students Apply                            3.78% (125)

 Goal 4 - #5       … Nursing Students > Nursing Students Get Ready > Nursing                    2.54% (84)
                         Students Get Ready* > Nursing Students Apply


*Some pages have scripts for tabbed content that reloads the page when tabs are clicked. The re-loaded page
creates a duplicate entry in the navigation path.

Real conversions of these goals can be difficult to track since they require the visitor to
either print and submit a PDF application or submit their application through a web page not
hosted in MOSS. Neither of those actions can be measured within our GA account.




Content
The most popular pages within ucdenver.edu can be tracked using the Content reports in
Google Analytics. These reports show the number of Pageviews Unique Pageviews, Avg.
Time on Page, Bounce Rate and Exit percentage.

Note: Given the long time span this report is based on (1/1/2010 – 9/30/2010) the most
common pages (Home, Web Mail, Student Portal) dilute the significance of transitory pages
like Open House, Maymester, Graduation, news and events pages. Other pages that can get
overlooked are those related to maps, campus information, specific schools/colleges and
course catalogs.

Top Content
The Top 100 Pages report (TopContent_Page_100_201001-201009.pdf) displays the URL
(relative to the home page) in order of Pageviews.

The top 25 pages are heavily geared toward student interaction. Pages like Web Mail,
Portals, Current Students Gateway, eCollege, CUOnline and academic pages are primarily
used and designed for students.


           The Top 25 Most Viewed Pages (1/1/2010 – 9/30/2010)
Page                                                                                               Pageviews
/Pages/UCDWelcomePage.aspx                                                                    7,736,922
/student-services/Pages/WebMail.aspx                                                          1747,270
/students/portal/Pages/default.aspx                                                            530,086
/students/Pages/Students.aspx                                                                  476,548
/academics/CUOnline/eCollege/Pages/eCollegeLogin.aspx                                          367,146
/academics/colleges/Pages/SchoolsColleges.aspx                                                 237,481
/faculty_staff/Pages/FacultyandStaff.aspx                                                      208,440
/academics/degrees/Pages/default.aspx                                                          190,883
/academics/degrees/Pages/MastersDegreePrograms.aspx                                            173,777
/academics/cuonline/Pages/CUOnline.aspx                                                        170,578
/academics/colleges/medicalschool/Pages/somWelcome.aspx                                        161,331
/prospective-students/Pages/default.aspx                                                       155,781
/student-services/resources/registrar/registration/Pages/default.aspx                          136,978
/admissions/masters/Pages/index.aspx                                                           131,973
/academics/degrees/Pages/UndergraduateDegrees.aspx                                             122,260
/student-services/Pages/Library.aspx                                                           121,391
/AZIndex/Pages/A-ZIndex.aspx                                                                   110,026
/student-services/resources/registrar/Pages/default.aspx                                       100,904
/student-services/resources/CostsAndFinancing/Pages/CostsandFinancing.aspx                      97,725
/student-services/resources/registrar/Pages/AcademicCalendar.aspx                               97,168
/admissions/Pages/index.aspx                                                                    87,814
/student-                                                                                       82,745
services/resources/CostsAndFinancing/DowntownCampus/StudentBilling/HowMuchDoesItCost/Page
s/HowMuchDoesItCost.aspx
/academics/Pages/Catalogs.aspx                                                                  79,867
/academics/colleges/PublicHealth/Pages/welcome.aspx                                             78,750




The Top 100 Page of 8-23-2010 report (TopContent_Page_100_20100823.pdf) looks at
one specific day rather than a span of months. Monday, August 23 marked the opening of
campus for the Fall term. When campus opens we see a high volume of Pageviews for
course catalog pages, maps/parking page and contact information. This suggests we tailor
our navigation based on the cyclical needs of our viewers.


         The Top 25 Most Viewed Pages (8/23/2010, Campus Opens)
                                              Page                                          Pageviews
                                /Pages/UCDWelcomePage.aspx                                   73,187
                            /students/portal/Pages/default.aspx                              26,799
                          /student-services/Pages/WebMail.aspx                               15,387
                /academics/CUOnline/eCollege/Pages/eCollegeLogin.aspx                         9,893
                                /students/Pages/Students.aspx                                 9,605
                        /academics/cuonline/Pages/CUOnline.aspx                               5,472
        /student-services/resources/registrar/registration/Pages/default.aspx                 2,186
                   /academics/colleges/Pages/SchoolsColleges.aspx                              1,815
                           /academics/Pages/Catalogs.aspx                                      1,635
                      /faculty_staff/Pages/FacultyandStaff.aspx                                1,573
/about/departments/FacilitiesManagement/ParkingMaps/Pages/MapsInformation.asp                  1,475
                                       x
            /academics/colleges/business/Pages/business-school.aspx                            1,400
                   /academics/colleges/nursing/Pages/default.aspx                              1,397
                       /academics/degrees/Pages/default.aspx                                   1,261
              /academics/degrees/Pages/MastersDegreePrograms.aspx                              1,253
              /student-services/resources/registrar/Pages/default.aspx                          948
            /academics/colleges/medicalschool/Pages/somWelcome.aspx                             923
                            /AZIndex/Pages/A-ZIndex.aspx                                        920
               /academics/degrees/Pages/UndergraduateDegrees.aspx                               919
                       /prospective-students/Pages/default.aspx                                 865
                     /academics/colleges/CLAS/Pages/CLAS.aspx                                   857
                          /about/contact/Pages/default.aspx                                     853
                                     /student-                                                  822
services/resources/CostsAndFinancing/DowntownCampus/StudentBilling/Pages/Stud
                                  entBilling.aspx
        /student-services/resources/registrar/Pages/AcademicCalendar.aspx                       806
            /academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx                            775
  /about/departments/FacilitiesManagement/ParkingMaps/Pages/ParkingMaps.aspx                    773
                        /admissions/masters/Pages/index.aspx                                    745
           /academics/colleges/dentalmedicine/Pages/DentalMedicine.aspx                         730
   /student-services/resources/CostsAndFinancing/Pages/CostsandFinancing.aspx                   730
                          /content.php?catoid=6&navoid=564                                      700
                         /student-services/Pages/Library.aspx                                   697




Applying Filters
If filter the Top Content data in GA we can surface pages/sites that would otherwise be diluted by the
most common pages. And in some cases we find certain pages/sites are more popular than what GA
gives them credit for.

A-Z Index Filter (TopContent_AZ_Filter_100_201001-201009.pdf):

       250,000 Pageviews
       Moves A-Z Index above the Network home page.
       Filtering Top Content for any “AXIndex” pages and excluding any ‘Error’ pages.

Newsroom Filter (TopContent_Newsroom_Filter_100_201001-201009.pdf):

       63,000 Pageviews
       Moves Newsroom above the main Academics page.
Facilities Management Filter (TopContent_FacMan_Filter_100_201001-201009.pdf):

      133,000 Pageviews
      Moves FacMan above Admissions home page.




Home Page Analysis and Navigation Summary
From January 1 – September 30, 2010 the Home page was viewed 7,736,922 times. 89%
(6,885,860) of those views came upon entering the site, the remaining 11% came from
other pages within ucdenver.edu.

The Home page Bounce Rate for this period was 47%. This means almost half (3,636,353)
of those who entered the site on the home page immediately exited the site without going
further.

The Home Page Navigation Summary report (HomePage_NavSum_201001-201009.pdf)
shows the percentage of visitors who clicked deeper into the site and those who exited the
site. Similar to the Top Content report, the majority of clicks from the Home page led to the
Web Mail, Portal, Current Student Gateway, CU Online and the main Schools/Colleges
pages.


                  Home Page Navigation Summary – Next Pages
                                    Next Page                                      % Clicks
                      /student-services/Pages/WebMail.aspx                          33.4%
                       /students/portal/Pages/default.aspx                          10.3%
                          /students/Pages/Students.aspx                             7.2%
                 /academics/colleges/Pages/SchoolsColleges.aspx                     3.7%
             /academics/CUOnline/eCollege/Pages/eCollegeLogin.aspx                  3.5%
                    /faculty_staff/Pages/FacultyandStaff.aspx                       2.5%
                       /student-services/Pages/Library.aspx                         2.4%
                    /prospective-students/Pages/default.aspx                        2.4%
       /student-services/resources/registrar/registration/Pages/default.aspx        2.1%
                     /academics/degrees/Pages/default.aspx                           2%




Most links on the Web Mail and Portal page lead outside ucdenver.edu, thus we can‟t track
exactly where those visitors are going from those pages.

As shown in the Portal Page Navigation Summary report (Portal_NavSum_20090101-
20101001.pdf) and the Web Mail Navigation Summary report (), when on those second-tier
pages the majority of those who continue within ucdenver.edu navigate to the Home Page,
Web Mail, Current Students Gateway or CU Online pages.
                  Portal Page Navigation Summary – Next Pages
                                        Content                                              % Clicks
                            /Pages/UCDWelcomePage.aspx                                        56.08%
                        /student-services/Pages/WebMail.aspx                                  10.25%
                            /students/Pages/Students.aspx                                     3.33%
       /student-services/resources/registrar/students/Pages/Transcripts.aspx                  2.70%
         /student-services/resources/CostsAndFinancing/Pages/Bursar.aspx                      2.08%
              /academics/CUOnline/eCollege/Pages/eCollegeLogin.aspx                           1.94%
                                    /student-                                                 1.92%
services/resources/CostsAndFinancing/DowntownCampus/FinancialAid/Pages/Financi
                                    alAid.aspx
      /student-services/resources/CostsAndFinancing/Pages/Financial-Aid.aspx                  1.85%
              /student-services/resources/registrar/Pages/default.aspx                        1.83%
                                     /student-                                                1.66%
services/resources/CostsAndFinancing/DowntownCampus/StudentBilling/Pages/Stud
                                  entBilling.aspx
        /student-services/resources/registrar/Pages/AcademicCalendar.aspx                     1.44%




                    Web Mail Navigation Summary – Next Pages
                                       Content                                              % Clicks
                           /Pages/UCDWelcomePage.aspx                                        47.57%
                        /students/portal/Pages/default.aspx                                  9.77%
             /academics/CUOnline/eCollege/Pages/eCollegeLogin.aspx                           4.80%
                           /students/Pages/Students.aspx                                     4.74%
                     /academics/cuonline/Pages/CUOnline.aspx                                 1.41%
       /student-services/resources/registrar/registration/Pages/default.aspx                 0.97%
                     /faculty_staff/Pages/FacultyandStaff.aspx                               0.84%
                        /student-services/Pages/Library.aspx                                 0.59%
  /student-services/resources/CostsAndFinancing/Pages/CostsandFinancing.aspx                 0.54%
       /student-services/resources/registrar/Pages/AcademicCalendar.aspx                     0.37%




Home Page Entrance Paths
To get a better idea of how home page visitors are navigating through the site use the Entrance Paths
reports. The Home Page Entrance Paths reports* measure the number of visitors that entered the site
on the home page and follows them to the 2 subsequent pages.

Based on the top 10 ‘Next Pages’ and the top 5 ‘Second Pages’, we can see that most visitors to the
Home Page are looking for either Web Mail, the Portal page, CU Online or the Current Students
Gateway. Other pages that made the list include the Faculty Staff Gateway (Network) , Library,
Academic Calendar, and the Schools and Colleges page.
                    Home Page Entrance Paths – Next 2 Pages
         (Viewers who started on home page and where they ended up 2 pages later)
                  Next Page …                                      Second Page…

           Page                 Visits    %                 Page               Visits   % Visits
                                         Visits
          /student-             993,29   32.09            /student-           792,336   84.35%
services/Pages/WebMail.aspx       0       %       services/Pages/WebMail.a
                                                             spx
                                                                              56,185    5.98%
                                                  /Pages/UCDWelcomePage.
                                                           aspx               28,688    3.05%

                                                  /students/portal/Pages/d
                                                         efault.aspx          15,774    1.68%

                                                  /academics/CUOnline/eCo
                                                  llege/Pages/eCollegeLogin    4,646    0.49%
                                                            .aspx

                                                  /students/Pages/Students
                                                            .aspx
/Pages/UCDWelcomePage.as        563,79   18.22    /Pages/UCDWelcomePage.      280,068   53.59%
          px                      1       %                 aspx

                                                          /student-           89,801    17.18%
                                                  services/Pages/WebMail.a
                                                             spx              22,140    4.24%

                                                  /students/portal/Pages/d
                                                         efault.aspx           9,209    1.76%

                                                  /students/Pages/Students
                                                            .aspx              7,903    1.51%

                                                           /student-
                                                  services/Pages/Library.as
                                                              px
/students/portal/Pages/defa     261,58   8.45%    /students/portal/Pages/d    188,431   72.67%
          ult.aspx                2                       efault.aspx

                                                          /student-
                                                  services/Pages/WebMail.a    17,113    6.60%
                                                             spx
                                                                              10,780    4.16%
                                                  /Pages/UCDWelcomePage.
                                                           aspx                2,844    1.10%

                                                  /students/Pages/Students
                                                            .aspx              2,810    1.08%

                                                  /academics/CUOnline/eCo
                                                  llege/Pages/eCollegeLogin
                                                            .aspx
/students/Pages/Students.as     186,31   6.02%    /students/Pages/Students    79,466    44.33%
            px                    4                         .aspx

                                                          /student-           39,667    22.13%
                                                  services/Pages/WebMail.a
                                                             spx               6,233    3.48%

                                                  /Pages/UCDWelcomePage.
                                                           aspx
                                                                               6,002    3.35%
                                                        /student-
                                                services/resources/registr
                                                         ar/Pages            4,183    2.33%
                                                 /AcademicCalendar.aspx

                                                /students/portal/Pages/d
                                                        efault.aspx
/academics/CUOnline/eColleg    103,45   3.34%   /academics/CUOnline/eCo      81,632   86.43%
 e/Pages/eCollegeLogin.aspx      3              llege/Pages/eCollegeLogin
                                                           .aspx

                                                        /student-            4,348    4.60%
                                                services/Pages/WebMail.a
                                                           spx               2,463    2.61%

                                                /Pages/UCDWelcomePage.       2,414    2.56%
                                                         aspx

                                                /students/portal/Pages/d      959     1.02%
                                                       efault.aspx

                                                /academics/cuonline/Pag
                                                    es/CUOnline.aspx
/academics/colleges/Pages/     88,558   2.86%   /academics/colleges/Page     30,291   33.75%
   SchoolsColleges.aspx                          s/SchoolsColleges.aspx

                                                /Pages/UCDWelcomePage.       5,555    6.19%
                                                         aspx

                                                /academics/degrees/Page      1,372    1.53%
                                                s/UndergraduateDegrees.a
                                                          spx
                                                                             1,190    1.33%
                                                /academics/colleges/medi
                                                calschool/Pages/Departm
                                                entsCentersInstitutesOver    1,091    1.22%
                                                        view.aspx

                                                /academics/colleges/medi
                                                calschool/Pages/somWelc
                                                         ome.aspx
/faculty_staff/Pages/Faculty   73,617   2.38%   /faculty_staff/Pages/Facu    44,842   61.03%
        andStaff.aspx                                ltyandStaff.aspx

                                                /Pages/UCDWelcomePage.       4,828    6.57%
                                                         aspx

                                                        /student-            1,934    2.63%
                                                services/Pages/WebMail.a
                                                           spx                843     1.15%

                                                /academics/colleges/Page
                                                 s/SchoolsColleges.aspx       810     1.10%

                                                /about/departments/HR/j
                                                obsoncampus/Pages/inde
                                                         x.aspx
         /student-             67,458   2.18%           /student-            56,880   90.31%
services/Pages/Library.aspx                     services/Pages/Library.as
                                                           px
                                                                             2,347    3.73%
                                                /Pages/UCDWelcomePage.
                                                         aspx
                                                                             1,422    2.26%
                                                        /student-
                                                services/Pages/WebMail.a      214     0.34%
                                                          spx

                                               /students/portal/Pages/d    165     0.26%
                                                      efault.aspx

                                               /students/Pages/Students
                                                         .aspx
       /prospective-          66,794   2.16%   /academics/degrees/Page     6,217   8.89%
students/Pages/default.aspx                    s/MastersDegreePrograms
                                                         .aspx
                                                                           4,447   6.36%
                                               /admissions/bachelors/tr
                                               ansfer/Pages/Apply.aspx
                                                                           4,166   5.96%
                                               /Pages/UCDWelcomePage.
                                                        aspx
                                                                           3,588   5.13%
                                                     /prospective-
                                               students/Pages/default.as
                                                          px               3,025   4.33%

                                               /academics/degrees/Page
                                               s/UndergraduateDegrees.a
                                                         spx
/academics/degrees/Pages/d    49,245   1.59%   /academics/degrees/Page     9,540   18.75%
        efault.aspx                            s/UndergraduateDegrees.a
                                                         spx
                                                                           6,266   12.32%
                                               /academics/degrees/Page
                                               s/MastersDegreePrograms
                                                        .aspx              5,092   10.01%

                                               /Pages/UCDWelcomePage.
                                                        aspx               2,232   4.39%

                                               /academics/degrees/Page
                                                s/HealthPrograms.aspx      1,719   3.38%

                                               /academics/degrees/Page
                                                    s/default.aspx
*Entrance Paths reports:

      HomePgEntrPath_WebMail_201001-201009.pdf
      HomePgEntrPath_Portal_201001-201009.pdf
      HomePgEntrPath_CurStudGate_201001-201009.pdf
      HomePgEntrPath_CUOnline_201001-201009.pdf
      HomePgEntrPath_SchoolsColleges_201001-201009.pdf


Keyword/Bounce Rate Analysis
When viewing Keywords and Bounce Rates in GA it is possible to view „Weighted‟ results to
better gauge which keywords are most relevant and how „sticky‟ those pages are that open
from the keyword search.

The Keyword report (KeywordsBounceHigh_HomePg_201001-201009.pdf) displays keyword
search terms that sent the visitor to the Home Page and produced the largest Bounce Rate
weighted by number of Visits. Higher bounce rates tell us the visitor did not find content
relevant to the search term on the landing page (Home Page) – thus they left the site
without going further.

Within the top 20 of this list are “uc denver admissions office number”, “university of
Colorado denver academic calendar” and “uc denver medical school”.




                     Home Page – Keyword / High Bounce Rate
                            Keyword                                 Visits       Bounce Rate
                        ww.ucdenver.edu                             10086          90.49%
                 colo arts and science academy                       5076          99.35%
                      www.cudenver.\edu                              6729          89.19%
                        amy keating, md                              5423          90.24%
                        nia mitchell, m.d.                           3736          95.58%
              uc denver admissions office number                     3455          93.78%
       university of colorado at denver academic calendar            3141          93.68%
                    uc denver medical school                         3389          91.22%
        university of colorado denver academic callender             2447          94.59%
                    gregory diggs cu denver                          2860          89.60%
              university of denver health sciences                   2414          93.84%
                  wellness center ucd colorado                       2248          95.59%
        university hospital blood donation center aurora             2364          93.01%
         holiday schedule, university of colorado denver            10830          69.92%
              colorado university medical webmail                    1884          97.37%
                     courtney vonbergen""                            2381          86.81%
                university of colorado match list                    2480          85.33%
    university of colorado denver experiential learning center       1752          94.34%
               academic calendar 2010 cu denver                      2099          87.40%
                 https:\/\/www.cudenver.edu                          1653          94.00%




The Keyword – Low Bounce Rate report (KeywordsLowBounce_HomePg_201001-
201009.pdf) displays keyword terms that brought the visitor to the Home Page and were
relevant enough to the Home Page content that the visitor continued to click through the
site. A low bounce rate implies the user found what they were looking for on the Home Page
(based on the keyword term) and clicked further into the site.


                     Home Page – Keyword / Low Bounce Rate
                          Keyword                                Visits         Bounce Rate
                    cu denver internship                         7159             2.54%
         uhl program university of colorado denver               2562             0.65%
               uc denver academic calendar                    2496    1.99%
       university of colorado health sciences center          9524    20.14%
              university of colorado, denver                  3968    14.17%
                       barb ambach                            3058    11.35%
                       cu at denver                           2860    10.40%
                ucdenver faculty and staff                    1554    2.13%
                colorado university denver                    9276    23.89%
                   www,ucdenver.edu                           1422    1.16%
                          cu den                              2265    11.68%
                  university of colorado                      59724   28.07%
                    cu denver webmail                         3042    17.39%
                      www.ucd.edu                             3836    20.26%
                university colorado denver                    6117    23.78%
                      cu denver.edu                           1256    2.63%
                    uc denver webmail                         2463    17.45%
                   www.ucdenver.edu                           23215   29.84%
                university of colorado den                    1587    12.50%
                    anschutz campus                           1306    8.86%
                   www.cudenvere.du                           1140    5.80%
                    www.cudener.edu                           1223    8.11%
                        ucd meisa                              925    1.79%
                     www.uchsc.edu                            1074    6.15%
                       cu of denver                           1223    9.46%
              univeristy of colorado denver                   1455    13.64%
                 univ of colorado denver                      1802    17.43%
               uc denver pancake breakfast                     892    3.70%
             ucd experiential learning center                  876    3.77%
university of colorado at denver and health sciences center   1223    12.16%
                        cu-denver                             1438    16.09%
                 university of colorado d                      810    4.08%

						
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