How to successfully
reach people and
minister to your target
Use the tools provided to reach your
Work together with each other out of love
for God and each other!
Define your target
Define your target audience
Who are they? Consider their gender, age interests.
Get to know them. What do they do? What kinds of
issues are they facing?
• Family, marriage & relationships
• Community & health
• Home, business, finance, assets
• Sports, fitness
Do research on your audience
What kind of Ministry or Website are you building? One
should reflect the other!
Develop content and community for your target audience.
Make sure you are consistent. Actions=Work or Ministry=
Market your content so search engines can find it using tags.
Connect and communicate
with relevant content! Don’t
talk over your audiences
Work out of love for God and
how we do that is by loving
What is shepherds pie? It is a full meal all
put together in a pie form. It is complete.
To minister to people what you minister
needs to be complete and a minister
should minister to the whole person. Each
person has a body, a soul and a spirit.
Each part of a person needs to be
ministered to so people will stay with you.
You as ministry are either providing the
whole pie or just part of pie! It is meat
and potatoes and also the soft foods,
so they can grow up in Christ.
Otherwise people fall off, because they
are not being fed.
• Adapt existing content
• Locate free content sources online
• Share content with like-minded sites
• Write it yourself
• Convince colleagues, experts, friends to write for you
• Use or adapt information brochures and press releases
• Don’t overlook hook articles
Relevant content: Develop articles that address felt needs.
Link this content to articles that share Christ or encourage
Life stories: Create personal stories that share the Gospel or
Video stories: Create 4-6 minute video life stories to use
Online newsletters: Send out devotionals and newsletters*
through email to minister to your audience.
* Partnering opportunities available with tkoh.org!
Control Your Frizzy Hair
• Shows up as #4 in Google out of 134,000 results on a
search for “Frizzy hair”
• This has been one of our leading articles for the past 4
years. One woman came to chat and there was led to
Christ as a direct result of this silly little article.
• This article has a prominent link to your site and your site
works 24/7 if you tell the story properly.
• God truly can use anything and anyone! **(It is much like
writing a book. God can only use the book once its
1. Mentoring: Come alongside and spiritually encourage those who
write to your site.* Train volunteers to share the hope of the
Gospel in their responses.
2. Chatrooms: Offer chatrooms and online courses* where the
Gospel is shared through topical discussions.
3. Discussion (message) boards: Moderated boards give people
the opportunity to share thoughts and ideas and hear about the
4. Follow-up strategy*: Tkoh.org has developed a strategy that
enables all to be reached globally, because we, as our ministers
do, minister to the whole person. Result=Retention
* Partnering opportunities available with Tkoh.org
Create lots of opportunities
God’s people in chat, youth, women or men
Online Training Seeker Women Chat
Online Bible Studies
& Discussion Boards
Power To Change Chat
Post Prayer Requests
• Can’t type?
• Don’t have a computer?
• Catch the vision! We can reach everyone.
The body has all power and authority! Learn
to work together!
• You can learn to type and reach people!
• You can get a computer and we can help!
• You can be leader in chat – helping reach
the world for Christ. You can help and save
lives, by getting involved and working
Be An Email Mentor! You may just
save someone’s life!
Barb & Carla met in a chat room!
If one were to take one's own life by committing suicide, and had - at one time -
truly accepted Christ as their Savior and King, do you believe said person
would go to Heaven?
You are asking one of the hard life questions… If you want to keep in touch I
would love to hear from you again. Your sister in Christ, Carla
Thank you so much for getting back to me. … It was I who was
on the brink of self destruct when I wrote this letter to you.
It came about when I found out I am terminally ill and I had NO
ONE to turn to…
I found your site. I studied. I began to pray. Then, I began to
sob. I was broken before the Lord as I never had been before. I
heard a voice tell me, "Your life isn't yours to take. Your life is
… never forget that you touched one life - this life - and made a
real and positive difference for the Lord.
in a virtual
TKOH as a commitment to you will
• Develop a team
• Equip your team
• Encourage your team
• Provide care and love, community will
Communicate, communicate, communicate!
• You may have the best website in the world, but
if people don’t know how to find your site, you
will not be able to minister to them.
• Use the right tools, such as search engines to
find your target audience.
• Use the tools that TKOH will supply you to
reach people on the internet and in local
In response to the global SARS
crisis, Chinese Women Today
added SARS content and
purchased search words to direct
traffic to the site. In the weeks
following we saw a 130% increase
Transform your Ministry to a
Transform your website into a
Tkoh can supply the information, resources, templates and even host the site!
You provide the love and a small amount of money to reach people and change lives!
People are looking for answers!
Post requests on the prayer board for yourself and others, the power of God in love and unity in
working together as one body!
From Requests we all seek God for the answers to all requests! It works!
Necessary Elements for Web Ministry
Prayer, Planning, Training
Marketing Web Site Follow Up
It’s all about working together!
The WebMinistry Process
Traffic comes to the website
Visitor reads articles that
share and define the
Engages with This funnel
community through describes how a
chat or mentoring website goes from
attracting visitors to
Engages in follow-up and Makes a ministering online
possibly becomes involved in decision
Real lives are
being changed online every day,
for the better or the worse!
People are looking for answers in
how to get through life!
Christina was at a crisis in her
life when she went to see The
Passion of the Christ film. She
went to buy a Bible, and then
viewed an outreach website
based on The Passion.
Tsunami Surgeon attends chat
• An Indian surgeon who was helping with relief efforts
came to the chat session and shared how revival is
happening in India. He shared that thousands of
believers are fasting and praying and many Muslims and
Hindus are converting. They are seeing miracles and
healings from disease.
Tkoh.org and its Ministers
Vision: Give everyone on the Internet the chance to hear about Jesus
and the body and experience love through God’s people!
A network of websites in different languages reaching various target
People need and want real solutions for life that work that minister to
the whole person
People know they are not making it! The question is do we love God
enough to reach all with God’s love and mercy?
Only You, can answer!
Discover online ministry
where lives are being
changed for Christ
Go to www.tkoh.org