75 sh s a
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F e n
No matter what you’re planning next—
a product launch, press conference, trade show or mobile
marketing campaign—we’ve got creative inspiration for you.
In the following pages, you’ll find new products, far-off desti-
nations, branding opportunities, teambuilding activities, tasty
treats, stylish solutions to problems and more. #IO
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 33
Make Them Sing
for Their Supper
Off-Broadway newcomers—their show’s at the John
Houseman Theater—but veterans to corporate
events, Toxic Audio (booked through Castle Talent,
407.909.9650) is a group of five vocalists whose
songs don’t require backup music or accompaniment.
They sing it all—bass lines, drumbeats and other instrumental
mimicry are woven with song lyrics—like a group of human
beatboxes. Toxic Audio can sing company jingles or customize
song lyrics for events, and the group gives vocal workshops in
genres like jazz, scat or choral music. —Suzanne Ito
2 Show Some Skin
There are people who like classical music, and there
are people who like to watch midriff-bearing hotties play
classical music. If you’re expecting the latter crowd, book
Bond (email@example.com) a classical string quartet
from the U.K. whose appeal is as visual as it is musical.
Their third album, Classified, was released in June and the
group is gaining popularity in the states. Bond is available
for corporate and private gigs. —Alesandra Dubin
Spin a Yarn
Relieve stress in a fun and
creative way with a party at Knit New
York (212.387.0707). The East Village
cafe and knitting shop is a light and
airy space that comfortably accom-
modates classes for as many as
4 Play With the Art 16. Two-hour classes with instruc-
tors cost $50 plus a $15 materials
Have fun and interact with what could be taken fee per person. —Mark Mavrigian
for a piece of modern sculpture—known as the Temple—
from Scotland-based HJR Studio (011.44.7980.586.876,
firstname.lastname@example.org). The saucer-shaped design is made
for play. Encourage guests to jump on and enjoy a first-
hand balancing act. —M.M.
...a Motivational Event
Photos: John Valines III (Toxic Audio), Susan Blond Inc. (Bond), HJR Studio (Temple)
5 Go to the Movies
Head to a screening room and show your
guests interesting new films (or classics, if you like).
Creative Event Planning (212.421.9080) organizes
special viewings that incorporate a discussion after-
ward. Book a venue like the screening room at the
Tribeca Grand (pictured, 212.519.6600), and CEP can
bring in film critic Jeffrey Lyons or former Warner
Brothers executive Roberta Burrows to talk about the
film for an informative and interactive event. —M.M.
34 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
6 Eat Some Art
Australian Homemade (212.209.1190) ice cream,
chocolates and coffee come from traditional outback
recipes and are made from the purest ingredients without
additives, chemicals or artificial colors or flavors. The
boxed chocolates each bear a delicate cocoa powder
image inspired by Aboriginal art. Each box of 16 costs
about $32. —A.D.
Jazz Up the Ordinary
When we heard Per Se (212.823.9349) was serving popcorn at
Bon Appetit’s Chefs’ Night Out event at the Time Warner
Center, we were a little disappointed—popcorn?—until we
tasted it. Sprinkled with sautéed, shaved black truffles, truffle
oil and sea salt, it demonstrated how you can transform the
mundane into something extraordinary. And it was the best
popcorn we’ve ever tasted. —S.I.
8 Flavors a
Ceviche is a tasty summer treat, but it can turn
slimy and runny and sauces can get diluted when placed
directly on top of the seafood. Cooking on behalf of the Chilean
Trade Commission at the James Beard Foundation awards tasting reception, chef
Erio Cavalieri served Chilean sea scallop ceviche, sea urchin roe and Chilean
papaya relish in the shell with a spoonful of pisco sour gelee, making for an
intense mouthful of flavor that didn’t get lost in the dish. —S.I.
Photo: Courtesy of Australian Homemeade/Paul Bennet
Take the Crepe
The decadent cakes from Lady M Confections
(212.861.9094) are a sweet treat, especially the
Mille Crepes (pictured), which is formed by layer
upon layer of crepes spread with creamy custard.
The cakes cost $65 each and any quantity can be
delivered—freshly made—for a cost of $10
anywhere in Manhattan. —M.M.
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 35
11 Make It Stick
That little disk under guests’ glasses
could be a big opportunity for branding.
Try printing your brand message on
magnetic coasters that guests can
stick on their fridges when the
party’s over. These are from
England-based design firm Suck
1O Shine a Light
on the Band
The creative folks at the film and graphics firm Trollback &
Company used entertainers dressed in white as a backdrop for
projections at its anniversary party. Trollback projected chang-
ing images of flowers, the moon and abstract patterns on the
band Jose Conde y Ola Fresca. —M.M.
...Branding a Bash
Illuminate the Message
12 Pop Some
B9’s (773.533.1985) Corona light-up chairs and loveseats are
sure to get attention and make for great places to put a logo
or brand message. All furniture is custom made and ranges
Worldwide gift delivery service 1.877.SPIRITS can
private-label bottles bearing your company logo or etch between $2,600 and $3,200, with significant discounts for
a message right into the glass for product launches, volume purchases. Props for Today (212.244.9600) has
invitations, awards, incentives, gifts and more. Prices several pieces available for rental. —A.D.
start around $15 for a private-labeled bottle of domestic
wine and range above $200 for an etched, hand-painted
bottle of Dom Perignon. —A.D.
15 Put It All in One Basket
For a new twist on gift bags, stuff
the swag in a durable shopping basket
from Good L Corp (800.677.4663).
Branded with a bold eight-inch font, the
14 Belly Up to the Brand plastic baskets come in two sizes and
Photo: Courtesy of 1.877.SPIRITS
13 different colors. The cost is about
Branded bar stool covers: A simple idea that isn’t used enough.
$250 per stack of 14 big or 18 standard-
Mark Musters of Musters & Company (212.243.0040) has branded bar stools
size baskets. —A.D.
for Miller Lite at Entertainment Weekly’s It List party in 2002, Virgin at Lucky
and Cargo’s lounge during Upfront Week and Target at an event to honor its
partnership with Michael Graves. —S.I.
36 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
16 Scent the Event
Use the power of scent to make a launch
unforgettable. Enviro Scents makes more
than 30,000 different aromas like apple
pie, suntan oil and coffee for use with
scenting systems that can accommo-
date areas as small as 100 square feet and as large as 100,000
square feet—or even an outdoor event. Empire Force Events
(212.924.0320) is the New York distributor, and pricing
begins at $200. —A.D.
17 Launch It Here
The NewSpace (212.340.4792) is a 4,500-square-
foot raw space with a large main room that holds as many as 300
for cocktails and features a soaring ceiling, clean white walls and
light-colored ash wood floors. Situated in a former recording
studio, the space has been renovated for events and retains its
excellent sound quality. There is also a small upstairs room with
an adjoining outdoor space that holds as many as 100. —M.M.
18 Sit in Style
Get creative with seating: Try putting
colored, patterned cushions atop Lucite
stools to create a sleek, floating look. For
extra branding, place your products inside the
clear base. Beirut-based Nada Debs Furniture
& Design (961.352.8471, www.nadadebs.com)
19 Fit Invitations to a T
T-shirts in gift bags are nothing new, but as invita-
tions? That’s different. For the launch of nightclub
Soho 323 (212.334.2232), owner Marc Carnevali
wanted an invite guests would keep: 500 red shirts
gave the party’s who, where, when, what and why.
a succinct “Why The
created these stools using one-of-a-kind vintage
F*ck Not?”) —S.I.
fabrics; retail prices begin at $500. —A.D.
2O Light It Up
Make your products glow by setting them atop light
boxes. Try using colored light to illuminate a translucent table from
beneath for a dramatic effect. At social service nonprofit Henry Street
Settlement’s annual fund-raiser, green-lit tables from Bardin Palomo
(212.989.6113) drew attention to silent auction lots. —A.D.
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
Float This Boat
Bring a meeting onboard the Atlantis, a new 147-foot yacht
operated by New York Cruises (718.646.8083). The luxury liner
is scheduled to set sail mid-summer and has teakwood decks and a formal
dining space that seats 250 or can hold 400 for cocktail receptions. Thomas Preti
Caterers is the preferred caterer. —M.M.
22 Them to
Leave town and get some fresh air at
Stone Barns Center for Food and
Agriculture (914.366.6200) in
Westchester County. This nonprofit
farm and educational center offers its
rustic hay barn as a setting for meet-
ings and boxed lunches, while noted
chef Dan Barber’s restaurant Blue Hill
at Stone Barns (914.366.9606 ext. 227) provides a simple and elegant private
dining space for meetings and dinners. The center can also arrange for tours of
the property and involvement in farming activities. —M.M.
Photo: Ken Kochey (Stone Barnes)
Make It Tea Time
For a sophisticated twist on gift bags, try a customizable
box from Tealicious Catering (866.692.2837). Boxes begin
at about $10 apiece and can be branded and stocked with
a variety of teas and strainers. —A.D.
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 39
Make It Pop
Give your guests a thrill from the
moment they open the invitation. The
designers at Crate & Barrel came up with
this cool idea for a party the company hosted
with the Cooper-Hewitt National Design Museum.
The cardboard piece arrived flat in an envelope and
25 Keep the Doodles
We’ve all sketched ideas on napkins or scraps of paper.
Kevin Roberts, C.E.O. worldwide of Saatchi & Saatchi, worked out
sprang into a cube when unsuspecting recipients opened their mail. ideas for his book Lovemarks: the Future Beyond Brands
The inner workings included some simple folds and a over a bottle of Bordeaux. That inspired a cool invi-
common rubber band. —M.M. tation for the book’s launch: a real linen
napkin with simulated wine stains and notes
showing the correlation of ideas behind the
book’s subject matter—the emotional tie between
brands and consumers. The event details were
embroidered on the napkin and the whole thing arrived
rolled in a small mailing tube. —M.M.
26 Send a Creative Spark
“Sparkling conversation” is an old party cliché, but sparkling
invitations? That’s a new idea. To introduce guests to the “Brilliance of Light”
theme at a party to promote the release of Dom Perignon’s 1996 vintage
Champagne, DK Design Partners (212.396.3381) sent guests a box of
Fourth of July-ready sparklers. —Chad Kaydo
40 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
Like a pop-up tent, but more chic,
www.officeinabucket.co.uk) Office in a
Bucket is an inflatable dome-shaped Fold Something
structure that can be used as a Functional
portable office, meeting room or trade
These gifts fold flat, making them
show booth. Made of rip-stop nylon, the dome comes in two sizes, 10- by 13-
perfect for packing up and taking on
feet or 13- by 16-feet, and has its own internal fan that inflates the structure
the road. Amuneal (800.755.9843)
in eight minutes. Retail prices for basic models range between $4,500 and
creates these whimsical silhouettes—like this
$5,500. Taylor Creative (646.336.6808) rents the product in New York. —S.I.
design of a house with a picket fence and a
flower—from laser-cut steel. A few simple folds
and the piece becomes a handy business
card holder. Costs range
between $10 and $12
per piece. —M.M.
Trailer park meets trade show when
you transport your campaign in a
branded trailer. At the International
Contemporary Furniture Fair,
Interface Flor branded a vintage
trailer and parked it on the trade show
floor covered with Flor tiles. Ice chests filled with
Flor samples, wood picnic tables and benches and beach chairs gave the
display a casual, fun look. —S.I. ideas for...
…a Mobile Marketing Campaign
CRAIG SCOTT ENTERTAINMENT
Setting the Standard
PICTURE IT: a classy venue decked out to the nines, your guests laughing and min-
gling, couples dancing to the full sound of a big band, and you with all the kudos!
Wherever you throw your next bash, you’ll want Craig Scott Entertainment behind
the music. For almost 20 years this innovative entertainment office has been outfit-
ting parties, weddings, and events with polished bands, fine orchestras, and hip
DJs. Founded by Scott Hornak and Nick Dellosa, both musicians, Craig Scott caters
to all your musical whims with an ear-delicious roster of over 40 live bands ranging
in style from classical to the music of China. With big bands at a new height of pop-
ularity, you can treat your guests to a lavish 15-piece ensemble fronted by elegant
singers. Or perhaps you’ll choose Stan Gilbert, a Sinatra baritone so classic you’ll
close your eyes and think Frank himself is crooning. Do you want the best Beatles
cover band? They’ve got it. How about reggae or steel drums for a truly tropical
feel? Imagine trumpets heralding your guests, or a strolling violin soothing your
dinner party. There’s even a Wild West show for a truly original event. Rock, coun-
try, jazz, comedians, belly dancing – there’s nothing these professionals can’t deliver.
With offices in New York, New Jersey, and Westchester, Craig Scott Entertainment is
ready to help you create the perfect mood for your event no matter where it’s held.
As if that weren’t enough, the people at Craig Scott pride themselves on building
and maintaining relationships with all their clients. You’ll have your own agent help-
ing you with everything and a state-of-the-art website with high-quality sound clips
to give you a taste of your options. Whatever the occasion, you’ll get the entertain-
ment you want with the personal attention you deserve. Craig Scott is the standard
by which others are measured.
CRAIG SCOTT ENTERTAINMENT
1120 Avenue of the Americas
New york, NY 10036
Craig Scott Entertainment has been providing music and other entertainment for 20 years.
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 41
Give Them Graffiti
Give your gifts a New York look with Urban
Vocab (415.928.2343). Artist Iona Miller photographs letters of the
alphabet she finds in urban environments—like graffiti and neon
signs—and uses them to print messages or brand names on an
array of products like glassware, magnet sets, stationery, T-shirts
and more. —A.D.
Lure Them to
Bring your visitors to the fabled
Waldorf=Astoria (212.872.1275) for a
tour that explores the Art Deco hotel’s
hidden nooks and storied spaces. The
hour-long tours are limited to 20
people and include stops at the massive kitchen (it occupies a whole
floor), the Grand Ballroom and one of the hotel’s luxurious suites, such
as the Presidential Suite or the Royal Suite—newly renovated at a cost
of $1 million. —M.M.
…Entertaining ideas for...
The United Nations’ Delegates’ Dining
Room (212.963.7099) just got a major
new selling point with the opening of
its spacious terrace. Previously unavail-
able for events, the terrace offers great
views of the East River and its bridges. The outdoor space can hold as many as
1,000 guests for cocktails. Aramark is the exclusive caterer. —M.M.
32 Go Back in Time
Bring your group to Brooklyn for an unusual
taste of history at the massive Grand Prospect Hall 34 Meet the Cast
Photos: Courtesy of Urban Vocab, Paul Kolnik (Hairspray)
(718.788.0777). The 1903 French Renaissance structure has After a Broadway show, give guests the chance to mingle
15 halls, including meeting rooms and dining spaces—the with the performers. New York Offstage (212.265.6077)
three-tier Grand Ballroom can hold as many as 1,500—and hosts cast parties at Restaurant Charlotte in the
gardens are open in warm weather. —M.M. Millennium Broadway Hotel. Visitors can chat with actors
from shows including Chicago, Hairspray (pictured) and
42nd Street and enjoy an open bar and hors d’oeuvres for
two hours. Prices are $80 per person for groups of 10 to
24, or $75 per person for larger groups. —M.M.
42 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
36 Stand Out
Use 3-D imagery to make your next trade
show presentation unforgettable. For a promo-
tion at the World Business Forum at Radio City
Bring Texture Music Hall, lead sponsor Unisys gave guests 3-D
glasses for a video presentation to market the
to Your Booth
company’s 3-D Visible Enterprise business and information
Salt Lake City-based 3form (800.726.0126) offers an eclectic technology consulting service. Three-dimensional film produc-
twist on your typical trade show booth. The company’s Varia tion company 21st Century 3-D (212.244.8585) supplied the
EcoResin panels are made of a tough, translucent material, and glasses and produced the five-minute video. —A.D
come in a variety of designs, including panels with strands of
silk, grass, bamboo and flower petals encapsulated inside. The
Borgata Casino used Varia to create a water wall in its reception
area, and Budweiser and Nintendo have created trade show
booths with the panels. —S.I. ideas for...
37 Show Off
Those Curves ...Getting Attention
at a Trade Show
A booth can be boring, or it can be cool and inviting,
like the arena design from Zero (401.724.4470). Made
up of curved steel panels and available in three differ-
ent diameters, the booth creates a cozy room that sets
itself apart from the typical display. The medium-sized
arena (pictured) is 17 feet across and costs between
$13,000 and $14,000. —M.M. 38 Make News
To bring a little bit of 60 Minutes
to a show, have the pros at Conference TV
(914.388.1198) interview key figures—like industry
experts, the C.E.O. or a guest speaker—and create
30- to 60-minute programs in a newsmagazine
format. The company’s founders are former BBC
journalists, so expect a well-crafted end result.
Interviews can be shown in trade show halls, on the
Web or in guest rooms at hotels where attendees are
Light Up the Room
Element Labs’ (512.491.9111) Versa Tile illuminated tiles can
recreate the checkered Saturday Night Fever-esque dance floor on
the walls of your booth. On a large wall, you can display images by
programming each tile to represent one pixel of a digital image.
And Element Labs’ new Versa Tube is a tube of light that can
display more than a billion colors. Apple used the tubes to mimic
the colors of its new iPod minis at an in-store display. —S.I.
44 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
4O Belly Up to
a Salad Bar
Instead of a pricey dinner buffet, try some
lighter—and less expensive—fare, with a twist.
Restaurant Associates (212.755.8300) gave the
salad bar an upscale take at the opening party
for Madame Tussaud’s new event space, the
Taper Room. The caterer presented a variety of
greens with tasty toppings in rustic-looking Friendly Event
wooden serving bowls and glass towers. —C.K.
Chefs at the James Beard Foundation awards
tasting reception didn’t let food scraps go
to waste—or spend money on unneeded
frills. Instead of tossing bivalve shells, Instant
several chefs held onto them and served Décor
prepared ceviche from the shells. They’re not only
Save money on décor at
attractive, but guests could easily pick up the
your next event by choos-
shell and slurp the ceviche into their mouths,
ing a venue that comes with built-in character. At the
with no need for plates or utensils. And chef
Andrew Martin furniture showroom (212.688.4498),
Raquel Torres decorated his station with an
vintage and reproduction décor pieces from around
arrangement of fake flowers made of corn-
the world—like Buddha sculptures and a massive
husks to accompany his tasting of
vintage airplane—create a dramatic effect without
tamales with pineapple and coconut. —S.I.
the need for any additional props. —A.D.
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 45
Spin It ’Round
44 Put Mimosas
Short of using plastic ice cubes, it’s hard to keep drinks cold with-
out watering them down. Event designer Karen Bussen’s
Liven up tabletops with the casual
(212.643.6880) solution: Serve them on ice. Bussen used TriServe’s
feel of lazy susans and let guests
(212.752.7661) narrow, tube-shaped glasses that easily sit in buckets
serve themselves. R Cano Events
of crushed ice, keeping drinks ice-cold without dilution. —S.I.
(212.750.0197) used the fun and functional objects for
a luncheon for Safe Horizon, with offerings of roasted
chicken, seared tuna, flank steak, poached jumbo
shrimp and marinated asparagus. Take note and adapt
the handy devices to breakfast offerings. —M.M. ideas for...
…a Breakfast Event
Start the Day
45 Vote Pro-
Hold a morning meeting at City Hall restaurant
(212.227.7777), which just started serving
Don’t limit food choices to different jams
with toast. At the James Beard breakfast, with offerings including asparagus
Foundation tasting reception, Argentinian frittata and challah French toast with spiced
chef Guillermo Pernot served blood butter and fresh berries. The restaurant’s
sausages cooked on small bull-shaped grills with a private dining spaces include the Granite
trio of chimichurri sauces—parsley, sour cherry and a flavor Room, which features an L-shaped rosewood
just called “Mom’s”—to accompany a salad of celery, and brick bar and leather banquettes, and
walnuts and Roquefort. The options had guests returning for seats 100. The more intimate Rose Room
seconds, just to make sure they’d tried them all. —S.I. (shown here) seats 45 and has an arched
stucco ceiling and rose-colored walls. —M.M.
46 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
47 Go Down Mexico Way
For an out-of-town cooking class, head down to Oaxaca, the
pre-Columbian city near Monte Alban in central Mexico known—food-wise
at least—for its seven moles (chili-based sauces often poured over meat).
Chef Iliana de la Vega gives small, hands-on classes with her fresh take on
Dress the Part
Mexican cooking—she doesn’t use lard—mixed with lessons in local history To get everyone in the spirit to cook, iStar
and culture and a tour of the Financial ordered personalized chef’s whites
local market. Her restaurant, El from All Ways Advertising (973.338.0700) at about $30 per piece
Naranjo (951.514.1878, (toques and aprons run about $8 to $12) for a recent teambuilding
www.elnaranjo.com.mx), has class. Guests could take them home as a memento—or as instant
already received raves in Bon costumes for next year’s office Halloween party. —A.D.
Appetit and The New York
Times, but she’s no Food
Network regular, so there’s still
time to say you knew her when.
Prices start at $500 for as many
as eight students. —C.K.
49 Gather Around This Stove
Promote a sense of community with the innovative Vesta cooking
apparatus designed by Jeff Sturges (917.679.1051). With an
oblique, yet chic design, the fully integrated one-piece kitchen is
equipped with an oven, refrigerator, sink and nested storage carts.
5O Simmer and Sauté
Cook up a storm with a fun and memorable group class at one of
Photo: Courtesy of iStar Financial
these culinary venues that can accommodate and host a cooking
class—the Culinary Loft (shown, 212.431.7425), Cooking by the
Book (212.966.9799), the Institute of Culinary Education
(212.847.0716), Miette Culinary Studio (212.460.9322) or Upstairs
at Dish (212.253.8845). —M.M.
48 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
Dry Out in the
Las Vegas can be so…distracting.
For a group that likes to gamble, try
Morongo (800.252.4499), the new
casino, resort and spa on a Southern
Sometimes we make fish fly in the air.
California desert Indian reservation. Other times we make flowers float over candlelit tables.
The $250 million property opens in We make events truly memorable with witty style, unique vision
December, with 272 standard rooms, and spectacular presentation.
32 suites and ample banquet space Some of our clients include: Bear Stearns, The New Yorker, UBS,
in an 11,553-square-foot ballroom. A The Brooklyn Museum of Art, and many private clients searching
modern, technology-equipped board- for truly creative events.
room can accommodate 20. —A.D. Please contact us at: 212.980.1739 or visit our website at
52 Head North
No golfing here: Scuba-diving lessons, kayaking trips and wine
country tours are part of the out-of-the-ordinary activities at the brand-new
Brentwood Bay Lodge & Spa (888.544.2079) in Victoria, British Columbia.
Located 10 minutes from the
Victoria International Airport,
the seaside resort also offers
several meeting spaces for
small to medium-sized groups,
including a multimedia meet-
ing room with an outdoor
terrace for 50 or a dockside
boardroom for 12. —S.I.
ideas for... Dazzling Event Afloat.
at the Raleigh
The Raleigh Hotel (305.534.6300) has the
best pool, bar none, in South Beach. It was a favorite of Esther
Williams, who should know from good pools, and hotelier Andre
Balazs has transformed the hotel into a cool, authentic retreat, much
Photos: Courtesy of Morongo, courtesy of Brentwood Bay Lodge & Spa
like his work with the Hollywood hideout Chateau Marmont. The World Yacht provides the
Raleigh has plenty of details perfect setting for your special
that transport you back in time: event. We’ll transport you
and your guests to a magical
An old photo of Porfirio place where delicious cuisine,
Rubirosa and Zsa Zsa Gabor attentive service and spectacular views create an event like no other.
firing up a convertible, bent Large sundecks and panoramic windows provide expansive and
bamboo furniture covered in wonderful views. And, each stable and spacious yacht is climate
controlled for year-round comfort.
beige, palm-frond fabric and
World Yacht’s luxurious fleet accommodates 50-500 guests.
little nicks in the woodwork all
breathe authenticity into this Pier 81, West 41st Street, NYC
landmark. —Ted Kruckel 212-630-8800 | www.worldyacht.com
The Place to Celebrate
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 49
Give Food Flower Power
Callahan Catering (212.327.1144) served flowery food
at Bride’s magazine’s event to promote its summer
flower issue. Tuna tartare in plantain cones with
wasabi caviar in calla lily blooms and cucumber,
mango and watermelon radishes in flower
shapes were served alongside edible flower
bites like marigolds and nasturtiums filled with
herb chevre with dill garnish. Chef’s Garden
(419.656.8381) provided the edible flowers,
and candied flower company
Meadowsweets (888.827.6477) provided
scented, crystallized geraniums for
Callahan’s cosmo sorbet cones. —S.I.
55 Cut Flowers—
Out of Paper
56 Get Under
Rather than create an over-the-top centerpiece at the Wedding
Salon showcase at Gotham Hall, Thomas Noel of Event Design
In a darkened room, create a romantic canopy of Associates (212.971.9190) put the flowers under the table. More
light with designer Tord Boontje’s Midsummer than 1,400 fresh, pastel-colored roses, along with ranunculi,
Lights, light shades made of flower and leaf- anenomes and viburnum, were carefully arranged atop a bed of
shaped cutouts in colored synthetic paper. The moss, blooms facing up, across the entire surface of the table. A
shades create a gobo-like effect on the ceiling and sheet of glass, along with china and tableware, were laid on top to
surrounding areas. A similar effect can be created create a magical, garden-like effect. —Erika Rasmusson Janes
with Boontje’s Garland Lights, made of silver or
gold metal that wrap around ordinary light bulbs.
Los Angeles-based Artecnica (310.559.3555) sells
the Midsummer Lights for $75, and Garland Lights
are $48. —S.I.
58 Put Blooms Inside and Out
Why limit floral décor to the inside of an event? At a benefit luncheon
for Safe Horizon, R Cano Events (212.750.0197) lined each side of the staircase
outside the 69th Regiment Armory with gerberas and ranunculi in square wooden
boxes. Inside, potted spring flowers like
Plant Samples in the Soil hydrangeas and tulips added
Think inside the box—the flower box, that is—and mingle cheer to the cocktail hour,
product samples with live flowers and shrubs. For English and hyacinths and
perfumer Penhaligon ’s, designer David Monn (212.242.2009) tulips in tiny terracotta
planted sticks with fragrance vials alongside spring varietals at pots peppered the
the New York International Art & Antiques Show. Attendees tabletops.
won’t have to wait in a cluster for handouts—and they won’t be —A.D.
scolded for picking the flowers. —M.M.
50 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
PROBLEM :You Need to
Connect Two Spaces
Inflate a Tube
To connect the Javits Center’s main space with its North
Pavilion, planners for the International Contemporary
Furniture Fair invited Norway-based architecture firm
MMW (011.47.22.17.34.40, www.mmw.no) to design a
connector tube to join the two spaces. Made of fire-
and air-proof fabric welded and sewn together by
outdoor products company Helly Hansen, the connector
is held upright by a single fan that constantly pushes
air into the tube’s structure. Custom shapes can be
made to order; the fabric can also be branded. —S.I.
PROBLEM : You Need a Stage
Take Advantage There’s
Only One Elevator
6O of Your Venue’s
Features—Smartly 61 Call in a Choir
When Dom Perignon threw a party in a pair of luxe
At Food & Wine ’s Best New Chefs event at the Surrogates Court building, apartments in the Residences at the Mandarin Oriental,
instead of erecting a stage for the presentation, the mag’s Melissa Lynch the venue was both a big draw and a challenge—the
used the venue’s staircase landing. It provided clear sightlines for guests building’s elevators weren’t meant to handle large
on the first and second levels, groups all at once. So the Susan Magrino Agency
and got them to pay attention. (212.957.3005) booked members of the Harlem Gospel
“I’ve never seen so many people Choir (917.696.3067) to keep guests from getting bored
actually watch the whole cere- while waiting to head up to the 70th floor. —C.K.
mony,” said Lynch. But you don’t
have to use the Surrogates
Court to get this effect. Consider PROBLEM : You’re Expecting a Line
using ballroom balconies or
boxes in auditoriums that are
Keep ’Em Entertained
higher than standard stages to When the fashion and media types lined up to get into Nylon maga-
get guests’ attention. —S.I. zine’s carnival-themed fifth anniversary party, they found more than
velvet ropes outside Marquee. A juggler and a stilt-
walker from New York Fun Factory (212.686.0940)
PROBLEM : You Need Heavy Security entertained the crowd, keeping everyone’s
63 Print Photo IDs On-Site
To make your event super-secure, try the UPX-C200 digital passport system from Sony
mind—for a moment at least—off of the
wait to check in. —C.K.
(800.328.7669), which enables you to shoot pictures and print them for badges imme-
diately, without cables or a docking station. Available in August, the system
will retail for $1,495, which includes the camera and printer. A color
print pack of photo paper and ink is $187.50. —S.I.
PROBLEM : The Sun Is Too Bright
Hand Out Colored Shades
For a sunny company picnic or rooftop event, give each guest a pair of
tinted Nannini Flat Specs to shield their eyes from the sun.
The plastic glasses come in a variety of colors and fold
flat into a half-inch slim case, which you can brand with
a logo. Retail prices start at $15 apiece, but bulk
discounts are available through distributor Per Annum
(800.548.1108 ext.119). —A.D. Problems
52 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
Put Guests to Work
Make your press conference or launch more memorable
by getting journalists involved. When celebrity chef
Rocco DiSpirito launched a new cookware line with QVC at his eatery
Rocco’s 22nd Street, he and organizers from LaForce &
Stevens (212.242.9353) made guests work for
their lunch. The restaurant set up individual
cooking stations around the dining room,
and put attendees into small groups to
prepare their own omelets in sauté pans
from the new line. —A.D.
66 Try a Palm-Sized
Everyone appreciates an information kit that’s
compact and lightweight. The size of a CD
case, the press kit from furniture design firm
Py contains a square booklet, business card
and disc of images of its products. And its
size makes it stand out from all the 8-by-
10-sized papers and envelopes most
companies use. —S.I.
Tell Them All
Inform the press at the newly reno-
vated meeting spaces at the Park
Central New York (212.247.8000).
The Midtown hotel recently
completed a $2 million transforma-
tion that added 6,000 square feet to
its existing meeting space. The hotel
has 12 meeting rooms and three
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 53
Tee Off With
To promote the summer putting tournament …a Golf Event
and new outdoor patio at Michael Jordan’s the
Steakhouse NYC (212.655.2300), owner Penny
Glazier had designer Gary Cunningham of ad
agency Avrett, Free & Ginsberg (212.832.3800)
design these clever invites that had guests
imagining teeing off. —S.I.
The Cloister (912.638.3611) in Sea Island,
Georgia, is consistently ranked among the top
North American resorts. And now the Jones
family who founded it has decided to update it
and move into the big leagues by adding
expanded conference and event features and restaurants to its unique
spooky Southern gentility. Two distinct golf courses—one marshy, the
other beachy—are both as good as any in the country. —T.K.
71 Put a Putter
on the Table
Bring the green to your tables at a golf-themed event. At
Added to Chelsea Piers’ Golf Club last a party at Michael Jordan’s the Steakhouse NYC, Perfect
year, the Players Championship Room Parties by Robin (212.563.2040) decorated the dining
(212.336.6777) is ideal for small tables with golf-inspired décor. The arrangements
events—the space holds 50 for cock- featured white hydrangea spheres as golf balls and
tail receptions—and you can take stalks covered with moss as golf clubs atop beds of
advantage of its views of the driving wheatgrass. Astroturf runners completed the look. —S.I.
From Big Bashes to Exclusive Meetings
Make it The Garden !
Host your next event at Madison Square Garden, The World’s Most
Famous Arena, and watch your attendance soar! This prestigious
home of the Knicks and the Rangers offers your group – big or small
– the perfect setting for your event. From meetings to casual
cocktails, award ceremonies to annual trade shows, whatever the occasion, the
Garden has just the right space, the right amenities, the right staff to make your event
both successful and truly memorable.
Make Your Next Event
A Garden Event!
Meetings . Special Events . Graduations . Conventions
Consumer Expos . Trade Shows . Banquets . Receptions . Bar/Bat Mitzvahs
To learn how you can get The Garden call Special Event Sales at 212-465-6106
for more information and a brochure. Or check us out at www.thegarden.com/rentthegarden.
54 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
72 Go for the Gold
Create your very own Olympic games with the
programs from Team Concepts Inc. (800.630.3252). The
company can put together retreats to sites such as Lake
Placid, New York (site of the 1980 Winter Olympics), that
...an Olympics-Themed Event
73 Make a Splash
revolve around structured competitions. Or if you don’t have
the time to devote to a trip, the company will simplify activi-
Give your guests a dunk in a great big pool. The only Olympic
ties at an event space—and present
standard-sized pool in New York open to the public, the George Delacorte
gold, silver and bronze medals to top
Olympic Pool at Asphalt Green (212.369.8890 ext. 261) is the perfect choice.
players, of course. —M.M.
And for those who would rather play in the shallow end, one-third of the
pool’s floor can be raised, making it less daunting. —M.M.
As the Olympic games return to Greece this year,
chef Gregory Zapantis of Thalassa (212.941.7661)
composed a menu perfect for an athlete—or a
Greek, Olympic-themed event—based on his
research on the original games in Greece. “While
they were in train-
74 Show Off an
Here’s a way to break up the activities planned
ing, athletes ate a
lot of meat and
vegetables, a diet
FIRST COURSE Zucchini fritters with yogurt watercress dip or goat
and graviera cheese (a blend of sheep’s and goat’s milk cheese) pie
high in protein and MAIN COURSE Fire roasted lavraki (a Mediterranean sea bass,
Photo: Courtesy of Athletic Appearance
around your company’s Olympic activities—
low in carbs,” he pictured) with steamed wild greens, drizzled with extra virgin olive
Athletic Appearance (877.932.7732) can arrange
says. (Sounds oil or lamb shanks oreganato with lemony oven roasted potatoes
for Olympic athletes to come and talk about their
personal journey to the games. Their motivating familiar, no?) Here’s DESSERT Mahouri (a creamy goat’s milk cheese) with fresh fruit,
stories can be interspersed with teambuilding his menu. —S.I. honey and thyme or thick yogurt with spoon sweets (fruit preserved
exercises or at the culmination of a day’s events with a sweet syrup)
at a dinner. —M.M.
56 BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
2 Give Gift Bags
With No Gifts
Everybody loves free things. And there’s a certain thrill
1 Let It All Hang Out
There are lots of appropriate surfaces for serving food—
catering trays, dining tables, buffet stations. So is it really
to walking out of a party and picking through an
overstuffed gift bag to find the good stuff. But
there’s a crushing disappointment when you find
necessary to use naked bodies? We’ve seen this a few times, nothing more than literature about the event
including a whipped cream-clad hors d’oeuvres server at the host’s latest product. That’s not a gift;
Museum of Sex’s opening party (pictured), which, we’ll admit, at that’s marketing collateral. And
least fit the theme. Still, we urge you not to emulate: It’s unaes- guests—especially those slightly
thetic, unsanitary and sometimes downright creepy. —A.D. tipsy from all those whatever-
tinis—don’t want to carry a bag
of brochures home. (And they don’t. They toss it
in the nearest trash can.) So if you’re not giving out actual
gifts, don’t hand out bags that look like you are. Instead,
ask guests on their way out if they’d like a compact, light
Serve Raw Fish in a Hot Room information packet or, better yet, mail the materials to
their offices later. Convenience is a real gift. —C.K.
Sushi and raw bars can be refreshing treats at summer events. But we’ve been to a
few parties where the fish is sitting out in an overheated environment—because
the air-conditioning isn’t cranked high enough, or it’s an outdoor venue on a hot
day—and possibly spoiling. At one event we recall (the opening of a sushi restau-
rant, no less) the air-conditioning broke down before the event began, making for
sweaty guests—and sweaty seafood that didn’t look so appetizing. The New York
Department of Health requires raw foods to be kept at 41
degrees or below for serving. Food at higher
temperatures can spoil or breed bacteria.
And even if your food doesn’t
spoil, the appearance of
overheated raw food
might be enough to make
guests sick. —S.I.
4 Put Confetti in
OK, we’re serious about this one. Filling invi-
tation envelopes with confetti or bits of paper
doesn’t make a good impression—it makes
a mess. Guests have been complaining
about this for years, but the confetti keeps
5 Put Feathers
Photo: Damon Sandone (Museum of Sex)
coming. When a recent invitation arrived in Over the Food
our offices filled with glitter, one editor had When we see frilly plumes decorating buffet tables, we can’t help
the stuff on her face for days. Days. (And she thinking of all the dust and tiny fibers that are likely to fall from the
washes regularly.) When you send out invita- feathers to the food. So take those fluffy decorations away from the
tions, you want them to be memorable, and nibblies, and restrict them to their rightful place: on burlesque
we remember who sent this one. But we don’t dancers or tables where food is not present. —M.M.
remember them fondly. —C.K.
BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004 57
Planners Get Bright
TH About Lighting
Cool Trade Show
The rd Annual
Volume 2, Issue 3
Reporter Fall 2003
I D E A S A N D R E S O U R C E S F O R S P E C I A L E V E N T S A N D M E E T I N G S
Places for Events and N
Meetings in New York
SPECIAL REPORT: Inside The New Pricing Dilemma
All the MTV VMA Parties and How to Cut Costs
10 Mistakes to Avoid
at Fall Parties
5 Adventurous Ideas
for Meetings PLUS: Summer’s Big Movie Premieres
REGISTER FOR THE 2003 BIZBASH MEETING & EVENT EXPO — THE FRESH IDEA SHOW, OCTOBER 14-15, 2003
In September 2004, BiZBash will produce the most up-to-date and
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