Fresh Ideas for Events and Meetings

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#42                                                              M

No matter what you’re planning next—
a product launch, press conference, trade show or mobile
marketing campaign—we’ve got creative inspiration for you.
In the following pages, you’ll find new products, far-off desti-
nations, branding opportunities, teambuilding activities, tasty
treats, stylish solutions to problems and more.                    #IO
                                                                     BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   33
                                              1
                                                                         Make Them Sing
                                                                         for Their Supper
                                                                       Off-Broadway newcomers—their show’s at the John
                                                                       Houseman Theater—but veterans to corporate
                                                                       events, Toxic Audio (booked through Castle Talent,
                                                                       407.909.9650) is a group of five vocalists whose
                                                                       songs don’t require backup music or accompaniment.
                                                            They sing it all—bass lines, drumbeats and other instrumental
                                                            mimicry are woven with song lyrics—like a group of human
                                                            beatboxes. Toxic Audio can sing company jingles or customize
                                                            song lyrics for events, and the group gives vocal workshops in
                                                            genres like jazz, scat or choral music. —Suzanne Ito




                                                                                                                             2        Show Some Skin
                                                                                                                                       There are people who like classical music, and there
                                                                                                                             are people who like to watch midriff-bearing hotties play
                                                                                                                             classical music. If you’re expecting the latter crowd, book
                                                                                                                             Bond (bondproductions@mac.com) a classical string quartet
                                                                                                                             from the U.K. whose appeal is as visual as it is musical.
                                                                                                                             Their third album, Classified, was released in June and the




                                                                                3
                                                                                                                             group is gaining popularity in the states. Bond is available
                                                                                                                             for corporate and private gigs. —Alesandra Dubin




                                                                                  Spin a Yarn
                                                                                  Relieve stress in a fun and
                                                                                  creative way with a party at Knit New
                                                                                  York (212.387.0707). The East Village
                                                                                  cafe and knitting shop is a light and
                                                                                  airy space that comfortably accom-
                                                                                  modates classes for as many as


       4         Play With the Art                                                16. Two-hour classes with instruc-
                                                                                  tors cost $50 plus a $15 materials
                Have fun and interact with what could be taken                    fee per person. —Mark Mavrigian
      for a piece of modern sculpture—known as the Temple—
      from Scotland-based HJR Studio (011.44.7980.586.876,
      mail@hjrstudio.com). The saucer-shaped design is made
      for play. Encourage guests to jump on and enjoy a first-
      hand balancing act. —M.M.
                                                                                                                    ideas for...
          ...a Motivational Event
                                                                                                                                                                                              Photos: John Valines III (Toxic Audio), Susan Blond Inc. (Bond), HJR Studio (Temple)




                             5          Go to the Movies
                                      Head to a screening room and show your
                             guests interesting new films (or classics, if you like).
                             Creative Event Planning (212.421.9080) organizes
                             special viewings that incorporate a discussion after-
                             ward. Book a venue like the screening room at the
                             Tribeca Grand (pictured, 212.519.6600), and CEP can
                             bring in film critic Jeffrey Lyons or former Warner
                             Brothers executive Roberta Burrows to talk about the
                             film for an informative and interactive event. —M.M.


34   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                                                 6        Eat Some Art
                                                                                          Australian Homemade (212.209.1190) ice cream,
                                                                                 chocolates and coffee come from traditional outback
                                                                                 recipes and are made from the purest ingredients without
                                                                                 additives, chemicals or artificial colors or flavors. The
                                                                                 boxed chocolates each bear a delicate cocoa powder
                                                                                 image inspired by Aboriginal art. Each box of 16 costs
                                                                                 about $32. —A.D.




                                                                 Jazz Up the Ordinary




                                                      7
                                                                 When we heard Per Se (212.823.9349) was serving popcorn at
                                                                 Bon Appetit’s Chefs’ Night Out event at the Time Warner
                                                                 Center, we were a little disappointed—popcorn?—until we
                                                                 tasted it. Sprinkled with sautéed, shaved black truffles, truffle
                                                                 oil and sea salt, it demonstrated how you can transform the
                                                                 mundane into something extraordinary. And it was the best
                                                                 popcorn we’ve ever tasted. —S.I.




                                                          ideas for...
                                                          ...Tempting
                                                                Taste Buds
                                                              Make Your

                                                      8       Flavors a
                                                              Mouthful
                                                      Ceviche is a tasty summer treat, but it can turn
                                                      slimy and runny and sauces can get diluted when placed
                                                      directly on top of the seafood. Cooking on behalf of the Chilean
                                                      Trade Commission at the James Beard Foundation awards tasting reception, chef
                                                      Erio Cavalieri served Chilean sea scallop ceviche, sea urchin roe and Chilean
                                                      papaya relish in the shell with a spoonful of pisco sour gelee, making for an
                                                      intense mouthful of flavor that didn’t get lost in the dish. —S.I.




                                                                                                                        9
Photo: Courtesy of Australian Homemeade/Paul Bennet




                                                                                     Take the Crepe
                                                                                     The decadent cakes from Lady M Confections
                                                                                     (212.861.9094) are a sweet treat, especially the
                                                                                     Mille Crepes (pictured), which is formed by layer
                                                                                     upon layer of crepes spread with creamy custard.
                                                                                     The cakes cost $65 each and any quantity can be
                                                                                     delivered—freshly made—for a cost of $10
                                                                                     anywhere in Manhattan. —M.M.

                                                                                                                                             BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   35
                                                                                   11    Make It Stick
                                                                                         That little disk under guests’ glasses
                                                                                         could be a big opportunity for branding.
                                                                                         Try printing your brand message on
                                                                                         magnetic coasters that guests can
                                                                                         stick on their fridges when the
                                                                                         party’s over. These are from
                                                                                         England-based design firm Suck

       1O                    Shine a Light
                             on the Band
                                                                                         UK (011.44.20.7923.0011,
                                                                                         www.suck.uk.com). —A.D.
          The creative folks at the film and graphics firm Trollback &
          Company used entertainers dressed in white as a backdrop for
          projections at its anniversary party. Trollback projected chang-
          ing images of flowers, the moon and abstract patterns on the
          band Jose Conde y Ola Fresca. —M.M.
                                                                                           ideas for...
                                                                  ...Branding a Bash


                                                                                                                                                13
                                                                                                          Illuminate the Message
                                     12                 Pop Some
                                                        Branded Bubbly
                                                                                                          B9’s (773.533.1985) Corona light-up chairs and loveseats are
                                                                                                          sure to get attention and make for great places to put a logo
                                                                                                          or brand message. All furniture is custom made and ranges
                                       Worldwide gift delivery service 1.877.SPIRITS can
                                       private-label bottles bearing your company logo or etch            between $2,600 and $3,200, with significant discounts for
                                       a message right into the glass for product launches,               volume purchases. Props for Today (212.244.9600) has
                                       invitations, awards, incentives, gifts and more. Prices            several pieces available for rental. —A.D.
                                       start around $15 for a private-labeled bottle of domestic
                                       wine and range above $200 for an etched, hand-painted
                                       bottle of Dom Perignon. —A.D.




                                                                                                       15             Put It All in One Basket
                                                                                                                      For a new twist on gift bags, stuff
                                                                                                        the swag in a durable shopping basket
                                                                                                        from Good L Corp (800.677.4663).
                                                                                                        Branded with a bold eight-inch font, the


     14                 Belly Up to the Brand                                                           plastic baskets come in two sizes and
                                                                                                                                                                          Photo: Courtesy of 1.877.SPIRITS




                                                                                                        13 different colors. The cost is about
                      Branded bar stool covers: A simple idea that isn’t used enough.
                                                                                                        $250 per stack of 14 big or 18 standard-
       Mark Musters of Musters & Company (212.243.0040) has branded bar stools
                                                                                                        size baskets. —A.D.
       for Miller Lite at Entertainment Weekly’s It List party in 2002, Virgin at Lucky
       and Cargo’s lounge during Upfront Week and Target at an event to honor its
       partnership with Michael Graves. —S.I.

36   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
16                           Scent the Event
                             Use the power of scent to make a launch
                             unforgettable. Enviro Scents makes more
                             than 30,000 different aromas like apple
                             pie, suntan oil and coffee for use with
                                scenting systems that can accommo-
                                  date areas as small as 100 square feet and as large as 100,000
                                     square feet—or even an outdoor event. Empire Force Events
                                         (212.924.0320) is the New York distributor, and pricing
                                               begins at $200. —A.D.

                                                                                                   17          Launch It Here
                                                                                                                 The NewSpace (212.340.4792) is a 4,500-square-
                                                                                                   foot raw space with a large main room that holds as many as 300
                                                                                                   for cocktails and features a soaring ceiling, clean white walls and
                                                                                                   light-colored ash wood floors. Situated in a former recording
                                                                                                   studio, the space has been renovated for events and retains its
                                                                                                   excellent sound quality. There is also a small upstairs room with
                                                                                                   an adjoining outdoor space that holds as many as 100. —M.M.




18             Sit in Style
               Get creative with seating: Try putting
               colored, patterned cushions atop Lucite
               stools to create a sleek, floating look. For
               extra branding, place your products inside the
               clear base. Beirut-based Nada Debs Furniture
               & Design (961.352.8471, www.nadadebs.com)
                                                                                                          19   Fit Invitations to a T
                                                                                                               T-shirts in gift bags are nothing new, but as invita-
                                                                                                               tions? That’s different. For the launch of nightclub
                                                                                                               Soho 323 (212.334.2232), owner Marc Carnevali
                                                                                                               wanted an invite guests would keep: 500 red shirts
                                                                                                               gave the party’s who, where, when, what and why.
                                                                                                                                                 (Beneath “Why?”:
                                                                                                                                                 a succinct “Why The
               created these stools using one-of-a-kind vintage
                                                                                                                                                 F*ck Not?”) —S.I.
               fabrics; retail prices begin at $500. —A.D.




                                                                                                            ideas for...
       2O                       Light It Up

                                                                                          ...a Powerful
                           Make your products glow by setting them atop light
       boxes. Try using colored light to illuminate a translucent table from
       beneath for a dramatic effect. At social service nonprofit Henry Street
       Settlement’s annual fund-raiser, green-lit tables from Bardin Palomo



38
       (212.989.6113) drew attention to silent auction lots. —A.D.

     BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                                                             Product Launch
                                   21
                                                      Float This Boat
                                                       Bring a meeting onboard the Atlantis, a new 147-foot yacht
                                                       operated by New York Cruises (718.646.8083). The luxury liner
                                   is scheduled to set sail mid-summer and has teakwood decks and a formal
                                   dining space that seats 250 or can hold 400 for cocktail receptions. Thomas Preti
                                   Caterers is the preferred caterer. —M.M.




                                                    ideas for...
                                   …a Stylish
                                           Meeting
                                                                                            Send

                                                                            22              Them to
                                                                                            the Farm
                                                                            Leave town and get some fresh air at
                                                                            Stone Barns Center for Food and
                                                                            Agriculture (914.366.6200) in
                                                                            Westchester County. This nonprofit
                                                                            farm and educational center offers its
                                                                            rustic hay barn as a setting for meet-
                                                                            ings and boxed lunches, while noted
                                                                            chef Dan Barber’s restaurant Blue Hill
                                   at Stone Barns (914.366.9606 ext. 227) provides a simple and elegant private
                                   dining space for meetings and dinners. The center can also arrange for tours of
                                   the property and involvement in farming activities. —M.M.




                                   23
Photo: Ken Kochey (Stone Barnes)




                                   Make It Tea Time
                                   For a sophisticated twist on gift bags, try a customizable
                                   box from Tealicious Catering (866.692.2837). Boxes begin
                                   at about $10 apiece and can be branded and stocked with
                                   a variety of teas and strainers. —A.D.

                                                                                                                       BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   39
      24
                                                                                                                                  ideas for...
       Make It Pop
       Give your guests a thrill from the
                                                                                …Inspiring Invitations
       moment they open the invitation. The
       designers at Crate & Barrel came up with
       this cool idea for a party the company hosted
       with the Cooper-Hewitt National Design Museum.
       The cardboard piece arrived flat in an envelope and
                                                                                        25              Keep the Doodles
                                                                                                         We’ve all sketched ideas on napkins or scraps of paper.
                                                                                        Kevin Roberts, C.E.O. worldwide of Saatchi & Saatchi, worked out
       sprang into a cube when unsuspecting recipients opened their mail.               ideas for his book Lovemarks: the Future Beyond Brands
                       The inner workings included some simple folds and a              over a bottle of Bordeaux. That inspired a cool invi-
                           common rubber band. —M.M.                                    tation for the book’s launch: a real linen
                                                                                        napkin with simulated wine stains and notes
                                                                                        showing the correlation of ideas behind the
                                                                                        book’s subject matter—the emotional tie between
                                                                                        brands and consumers. The event details were
                                                                                        embroidered on the napkin and the whole thing arrived
                                                                                        rolled in a small mailing tube. —M.M.




                                                                             26               Send a Creative Spark
                                                                                               “Sparkling conversation” is an old party cliché, but sparkling
                                                                             invitations? That’s a new idea. To introduce guests to the “Brilliance of Light”
                                                                               theme at a party to promote the release of Dom Perignon’s 1996 vintage
                                                                               Champagne, DK Design Partners (212.396.3381) sent guests a box of
                                                                                 Fourth of July-ready sparklers. —Chad Kaydo




40   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                          27
                                                                                                         29
                                                                              Blow Up
                                                                              a Booth
                                                       Like a pop-up tent, but more chic,
                                                       Inflate’s (011.44.20.7249.3034,
                                                       www.officeinabucket.co.uk) Office in a
                                                       Bucket is an inflatable dome-shaped                           Fold Something
                                                       structure that can be used as a                               Functional
                                                       portable office, meeting room or trade
                                                                                                                     These gifts fold flat, making them
              show booth. Made of rip-stop nylon, the dome comes in two sizes, 10- by 13-
                                                                                                                     perfect for packing up and taking on
              feet or 13- by 16-feet, and has its own internal fan that inflates the structure
                                                                                                                     the road. Amuneal (800.755.9843)
              in eight minutes. Retail prices for basic models range between $4,500 and
                                                                                                                     creates these whimsical silhouettes—like this
              $5,500. Taylor Creative (646.336.6808) rents the product in New York. —S.I.
                                                                                                                     design of a house with a picket fence and a
                                                                                                                     flower—from laser-cut steel. A few simple folds
                                                                                                                     and the piece becomes a handy business
                                                                                                                     card holder. Costs range

  28                Throw
                    a Picnic
                                                                                                                     between $10 and $12
                                                                                                                     per piece. —M.M.

   Trailer park meets trade show when
   you transport your campaign in a
   branded trailer. At the International
   Contemporary Furniture Fair,
   Interface Flor branded a vintage
   trailer and parked it on the trade show
   floor covered with Flor tiles. Ice chests filled with
   Flor samples, wood picnic tables and benches and beach chairs gave the
   display a casual, fun look. —S.I.                                                                                   ideas for...
                    …a Mobile Marketing Campaign
CRAIG SCOTT ENTERTAINMENT




Setting the Standard
PICTURE IT: a classy venue decked out to the nines, your guests laughing and min-
gling, couples dancing to the full sound of a big band, and you with all the kudos!
Wherever you throw your next bash, you’ll want Craig Scott Entertainment behind
the music. For almost 20 years this innovative entertainment office has been outfit-
ting parties, weddings, and events with polished bands, fine orchestras, and hip
DJs. Founded by Scott Hornak and Nick Dellosa, both musicians, Craig Scott caters
to all your musical whims with an ear-delicious roster of over 40 live bands ranging
in style from classical to the music of China. With big bands at a new height of pop-
ularity, you can treat your guests to a lavish 15-piece ensemble fronted by elegant
singers. Or perhaps you’ll choose Stan Gilbert, a Sinatra baritone so classic you’ll
close your eyes and think Frank himself is crooning. Do you want the best Beatles
cover band? They’ve got it. How about reggae or steel drums for a truly tropical
feel? Imagine trumpets heralding your guests, or a strolling violin soothing your
dinner party. There’s even a Wild West show for a truly original event. Rock, coun-
try, jazz, comedians, belly dancing – there’s nothing these professionals can’t deliver.




                                                                                                 With offices in New York, New Jersey, and Westchester, Craig Scott Entertainment is
                                                                                                 ready to help you create the perfect mood for your event no matter where it’s held.
                                                                                                 As if that weren’t enough, the people at Craig Scott pride themselves on building
                                                                                                 and maintaining relationships with all their clients. You’ll have your own agent help-
                                                                                                 ing you with everything and a state-of-the-art website with high-quality sound clips
                                                                                                 to give you a taste of your options. Whatever the occasion, you’ll get the entertain-
                                                                                                 ment you want with the personal attention you deserve. Craig Scott is the standard
                                                                                                 by which others are measured.



                                                                                                 CRAIG SCOTT ENTERTAINMENT
                                                                                                 1120 Avenue of the Americas
                                                                                                 New york, NY 10036
Craig Scott Entertainment has been providing music and other entertainment for 20 years.
                                                                                                 866.587.1066
                                                                                                 www.craigscott.com; info@craigscott.com


                                                                                                                                   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   41
         3O
                                 Give Them Graffiti
                            Give your gifts a New York look with Urban
         Vocab (415.928.2343). Artist Iona Miller photographs letters of the
         alphabet she finds in urban environments—like graffiti and neon
         signs—and uses them to print messages or brand names on an




                                                                                      31
         array of products like glassware, magnet sets, stationery, T-shirts
         and more. —A.D.




                                                                                      Lure Them to
                                                                                      a Landmark
                                                                                      Bring your visitors to the fabled
                                                                                      Waldorf=Astoria (212.872.1275) for a
                                                                                      tour that explores the Art Deco hotel’s
                                                                                      hidden nooks and storied spaces. The
                                                                                      hour-long tours are limited to 20
                                                                                      people and include stops at the massive kitchen (it occupies a whole
                                                                                      floor), the Grand Ballroom and one of the hotel’s luxurious suites, such
                                                                                      as the Presidential Suite or the Royal Suite—newly renovated at a cost
                                                                                      of $1 million. —M.M.




                                         …Entertaining ideas for...
                                                 Out-of-Towners

                                                                                                                                           33
                                                                                                                                           Show Them
                                                                                                                                           a View
                                                                                                                                           The United Nations’ Delegates’ Dining
                                                                                                                                           Room (212.963.7099) just got a major
                                                                                                                                           new selling point with the opening of
                                                                                                                                           its spacious terrace. Previously unavail-
                                                                                                                                           able for events, the terrace offers great
                                                                                                views of the East River and its bridges. The outdoor space can hold as many as
                                                                                                1,000 guests for cocktails. Aramark is the exclusive caterer. —M.M.



            32                   Go Back in Time
                              Bring your group to Brooklyn for an unusual
            taste of history at the massive Grand Prospect Hall                34              Meet the Cast
                                                                                                                                                                                       Photos: Courtesy of Urban Vocab, Paul Kolnik (Hairspray)




            (718.788.0777). The 1903 French Renaissance structure has          After a Broadway show, give guests the chance to mingle
            15 halls, including meeting rooms and dining spaces—the            with the performers. New York Offstage (212.265.6077)
            three-tier Grand Ballroom can hold as many as 1,500—and            hosts cast parties at Restaurant Charlotte in the
            gardens are open in warm weather. —M.M.                            Millennium Broadway Hotel. Visitors can chat with actors
                                                                               from shows including Chicago, Hairspray (pictured) and
                                                                               42nd Street and enjoy an open bar and hors d’oeuvres for
                                                                               two hours. Prices are $80 per person for groups of 10 to
                                                                               24, or $75 per person for larger groups. —M.M.



42   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                                                                                      36              Stand Out




                                                                         35
                                                                                                                                      in 3-D
                                                                                                                      Use 3-D imagery to make your next trade
                                                                                                                      show presentation unforgettable. For a promo-
                                                                                                                      tion at the World Business Forum at Radio City
                                                     Bring Texture                                                    Music Hall, lead sponsor Unisys gave guests 3-D
                                                                                                                      glasses for a video presentation to market the
                                                  to Your Booth
                                                                                                                      company’s 3-D Visible Enterprise business and information
                                            Salt Lake City-based 3form (800.726.0126) offers an eclectic              technology consulting service. Three-dimensional film produc-
                                         twist on your typical trade show booth. The company’s Varia                  tion company 21st Century 3-D (212.244.8585) supplied the
                                         EcoResin panels are made of a tough, translucent material, and               glasses and produced the five-minute video. —A.D
                                         come in a variety of designs, including panels with strands of
                                         silk, grass, bamboo and flower petals encapsulated inside. The
                                         Borgata Casino used Varia to create a water wall in its reception
                                         area, and Budweiser and Nintendo have created trade show
                                         booths with the panels. —S.I.                                                ideas for...

          37                 Show Off
                             Those Curves                                          ...Getting Attention
                                                                                   at a Trade Show
           A booth can be boring, or it can be cool and inviting,
           like the arena design from Zero (401.724.4470). Made
           up of curved steel panels and available in three differ-
           ent diameters, the booth creates a cozy room that sets
           itself apart from the typical display. The medium-sized
           arena (pictured) is 17 feet across and costs between
           $13,000 and $14,000. —M.M.                                              38                Make News
                                                                                                      To bring a little bit of 60 Minutes
                                                                                   to a show, have the pros at Conference TV
                                                                                   (914.388.1198) interview key figures—like industry
                                                                                   experts, the C.E.O. or a guest speaker—and create
                                                                                   30- to 60-minute programs in a newsmagazine
                                                                                   format. The company’s founders are former BBC
                                                                                   journalists, so expect a well-crafted end result.
                                                                                   Interviews can be shown in trade show halls, on the
                                                                                   Web or in guest rooms at hotels where attendees are
                                                                                   staying. —M.M.




      Light Up the Room
                                         39
      Element Labs’ (512.491.9111) Versa Tile illuminated tiles can
      recreate the checkered Saturday Night Fever-esque dance floor on
      the walls of your booth. On a large wall, you can display images by
      programming each tile to represent one pixel of a digital image.
      And Element Labs’ new Versa Tube is a tube of light that can
      display more than a billion colors. Apple used the tubes to mimic
      the colors of its new iPod minis at an in-store display. —S.I.

44   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
4O                Belly Up to
                  a Salad Bar
Instead of a pricey dinner buffet, try some
                                                                                                          ideas for...
lighter—and less expensive—fare, with a twist.
Restaurant Associates (212.755.8300) gave the
salad bar an upscale take at the opening party
for Madame Tussaud’s new event space, the
                                                                                                        …a Budget-
Taper Room. The caterer presented a variety of
greens with tasty toppings in rustic-looking                                                            Friendly Event
wooden serving bowls and glass towers. —C.K.




      41                                                                          42
                   Turn Discards
                   Into Décor
       Chefs at the James Beard Foundation awards
            tasting reception didn’t let food scraps go
                                                                                  Look for
                 to waste—or spend money on unneeded
                      frills. Instead of tossing bivalve shells,                  Instant
                         several chefs held onto them and served                  Décor
                             prepared ceviche from the shells. They’re not only
                                                                                  Save money on décor at
                               attractive, but guests could easily pick up the
                                                                                  your next event by choos-
                               shell and slurp the ceviche into their mouths,
                                                                                  ing a venue that comes with built-in character. At the
                               with no need for plates or utensils. And chef
                                                                                  Andrew Martin furniture showroom (212.688.4498),
                                    Raquel Torres decorated his station with an
                                                                                  vintage and reproduction décor pieces from around
                                      arrangement of fake flowers made of corn-
                                                                                  the world—like Buddha sculptures and a massive
                                      husks to accompany his tasting of
                                                                                  vintage airplane—create a dramatic effect without
                                     tamales with pineapple and coconut. —S.I.
                                                                                  the need for any additional props. —A.D.




                                                                                                                         BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   45
                                                                         43
                                                                         Spin It ’Round
                                                                                                              44             Put Mimosas
                                                                                                                             on Ice
                                                                                                              Short of using plastic ice cubes, it’s hard to keep drinks cold with-
                                                                                                              out watering them down. Event designer Karen Bussen’s
                                                                       Liven up tabletops with the casual
                                                                                                              (212.643.6880) solution: Serve them on ice. Bussen used TriServe’s
                                                                       feel of lazy susans and let guests
                                                                                                              (212.752.7661) narrow, tube-shaped glasses that easily sit in buckets
                                                                       serve themselves. R Cano Events
                                                                                                              of crushed ice, keeping drinks ice-cold without dilution. —S.I.
                                                     (212.750.0197) used the fun and functional objects for
                                                     a luncheon for Safe Horizon, with offerings of roasted
                                                     chicken, seared tuna, flank steak, poached jumbo
                                                     shrimp and marinated asparagus. Take note and adapt
                                                     the handy devices to breakfast offerings. —M.M.          ideas for...


                                                                                                                                                      46
                                                     …a Breakfast Event
                                                                                                                                           Start the Day

                                                45                 Vote Pro-
                                                                   Choice
                                                                                                                                           Downtown
                                                                                                                                           Hold a morning meeting at City Hall restaurant
                                                                                                                                           (212.227.7777), which just started serving
                                         Don’t limit food choices to different jams
                                        with toast. At the James Beard                                                                     breakfast, with offerings including asparagus
                                      Foundation tasting reception, Argentinian                                                            frittata and challah French toast with spiced
                                     chef Guillermo Pernot served blood                                                                    butter and fresh berries. The restaurant’s
                             sausages cooked on small bull-shaped grills with a                                                            private dining spaces include the Granite
                    trio of chimichurri sauces—parsley, sour cherry and a flavor                                                           Room, which features an L-shaped rosewood
                    just called “Mom’s”—to accompany a salad of celery,                                                                    and brick bar and leather banquettes, and
                    walnuts and Roquefort. The options had guests returning for                                                            seats 100. The more intimate Rose Room
                    seconds, just to make sure they’d tried them all. —S.I.                                                                (shown here) seats 45 and has an arched
                                                                                                                                           stucco ceiling and rose-colored walls. —M.M.




46   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
         47                  Go Down Mexico Way
                          For an out-of-town cooking class, head down to Oaxaca, the
         pre-Columbian city near Monte Alban in central Mexico known—food-wise
         at least—for its seven moles (chili-based sauces often poured over meat).


                                                                                                               48
         Chef Iliana de la Vega gives small, hands-on classes with her fresh take on
                                                                                                                                     Dress the Part
         Mexican cooking—she doesn’t use lard—mixed with lessons in local history                                                    To get everyone in the spirit to cook, iStar
         and culture and a tour of the                                                                                               Financial ordered personalized chef’s whites
         local market. Her restaurant, El                                                                      from All Ways Advertising (973.338.0700) at about $30 per piece
         Naranjo (951.514.1878,                                                                                (toques and aprons run about $8 to $12) for a recent teambuilding
         www.elnaranjo.com.mx), has                                                                            class. Guests could take them home as a memento—or as instant
         already received raves in Bon                                                                         costumes for next year’s office Halloween party. —A.D.
         Appetit and The New York
         Times, but she’s no Food
         Network regular, so there’s still
         time to say you knew her when.

                                                                                                                            ideas for...
         Prices start at $500 for as many
         as eight students. —C.K.




                                  …a Teambuilding
                                          Cooking Class

            49                           Gather Around This Stove
                                         Promote a sense of community with the innovative Vesta cooking
                                         apparatus designed by Jeff Sturges (917.679.1051). With an
                                         oblique, yet chic design, the fully integrated one-piece kitchen is
                                         equipped with an oven, refrigerator, sink and nested storage carts.
                                         —Kiran Aditham




                                                                                                                           5O                Simmer and Sauté
                                                                                                                                             in Style
                                                                                                                           Cook up a storm with a fun and memorable group class at one of
                                                                                                                                                                                               Photo: Courtesy of iStar Financial




                                                                                                                           these culinary venues that can accommodate and host a cooking
                                                                                                                           class—the Culinary Loft (shown, 212.431.7425), Cooking by the
                                                                                                                           Book (212.966.9799), the Institute of Culinary Education
                                                                                                                           (212.847.0716), Miette Culinary Studio (212.460.9322) or Upstairs
                                                                                                                           at Dish (212.253.8845). —M.M.

48   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                                                                                              51
                                                                                                                    Dry Out in the
                                                                                                                    Desert
                                                                                                                    Las Vegas can be so…distracting.
                                                                                                                    For a group that likes to gamble, try
                                                                                                                    Morongo (800.252.4499), the new
                                                                                                                    casino, resort and spa on a Southern
                                                                                                                                                            wink studio
                                                                                                                                                            eventful décor
                                                                                                                                                            Sometimes we make fish fly in the air.
                                                                                                                    California desert Indian reservation.   Other times we make flowers float over candlelit tables.
                                                                                                                    The $250 million property opens in      We make events truly memorable with witty style, unique vision
                                                                                                                    December, with 272 standard rooms,      and spectacular presentation.

                                                                                                                    32 suites and ample banquet space       Some of our clients include: Bear Stearns, The New Yorker, UBS,
                                                                                                                    in an 11,553-square-foot ballroom. A    The Brooklyn Museum of Art, and many private clients searching
                                                                                                                    modern, technology-equipped board-      for truly creative events.

                                                                                                                    room can accommodate 20. —A.D.          Please contact us at: 212.980.1739 or visit our website at
                                                                                                                                                            www.winkevent.com




                                                                      52              Head North
                                                                                       No golfing here: Scuba-diving lessons, kayaking trips and wine
                                                                       country tours are part of the out-of-the-ordinary activities at the brand-new
                                                                       Brentwood Bay Lodge & Spa (888.544.2079) in Victoria, British Columbia.
                                                                       Located 10 minutes from the
                                                                       Victoria International Airport,
                                                                       the seaside resort also offers
                                                                       several meeting spaces for
                                                                       small to medium-sized groups,
                                                                       including a multimedia meet-
                                                                       ing room with an outdoor
                                                                       terrace for 50 or a dockside
                                                                       boardroom for 12. —S.I.


                                                                                                                                                                 Imagine a
                                                                                                ideas for...                                                Dazzling Event Afloat.
                                                                     …an Out-of-Town
                                                                     Meeting

                                                                     53
                                                                                            Rally Them
                                                                                            at the Raleigh
                                                                                               The Raleigh Hotel (305.534.6300) has the
                                                                     best pool, bar none, in South Beach. It was a favorite of Esther
                                                                     Williams, who should know from good pools, and hotelier Andre
                                                                     Balazs has transformed the hotel into a cool, authentic retreat, much
Photos: Courtesy of Morongo, courtesy of Brentwood Bay Lodge & Spa




                                                                     like his work with the Hollywood hideout Chateau Marmont. The                                                                 World Yacht provides the
                                                                     Raleigh has plenty of details                                                                                                 perfect setting for your special
                                                                     that transport you back in time:                                                                                              event. We’ll transport you
                                                                                                                                                                                                   and your guests to a magical
                                                                     An old photo of Porfirio                                                                                                      place where delicious cuisine,
                                                                     Rubirosa and Zsa Zsa Gabor                                                             attentive service and spectacular views create an event like no other.
                                                                     firing up a convertible, bent                                                          Large sundecks and panoramic windows provide expansive and
                                                                     bamboo furniture covered in                                                            wonderful views. And, each stable and spacious yacht is climate
                                                                                                                                                            controlled for year-round comfort.
                                                                     beige, palm-frond fabric and
                                                                                                                                                            World Yacht’s luxurious fleet accommodates 50-500 guests.
                                                                     little nicks in the woodwork all
                                                                     breathe authenticity into this                                                                 Pier 81, West 41st Street, NYC
                                                                     landmark. —Ted Kruckel                                                                      212-630-8800 | www.worldyacht.com
                                                                                                                                                                                                                 The Place to Celebrate

                                                                                                                                                                                      BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   49
                    54
                                                                   Give Food Flower Power
                                                                   Callahan Catering (212.327.1144) served flowery food
                                                                   at Bride’s magazine’s event to promote its summer
                                                                   flower issue. Tuna tartare in plantain cones with
                                                                   wasabi caviar in calla lily blooms and cucumber,
                                                                   mango and watermelon radishes in flower
                                                                   shapes were served alongside edible flower
                                                                   bites like marigolds and nasturtiums filled with
                                                                   herb chevre with dill garnish. Chef’s Garden
                                                                   (419.656.8381) provided the edible flowers,
                                                                   and candied flower company
                                                                   Meadowsweets (888.827.6477) provided
                                                                   scented, crystallized geraniums for
                                                                   Callahan’s cosmo sorbet cones. —S.I.




           55                 Cut Flowers—
                              Out of Paper
                                                                                                                               56                     Get Under
                                                                                                                                                      the Table
                                                                                                                                Rather than create an over-the-top centerpiece at the Wedding
                                                                                                                                Salon showcase at Gotham Hall, Thomas Noel of Event Design
            In a darkened room, create a romantic canopy of                                                                     Associates (212.971.9190) put the flowers under the table. More
            light with designer Tord Boontje’s Midsummer                                                                        than 1,400 fresh, pastel-colored roses, along with ranunculi,
            Lights, light shades made of flower and leaf-                                                                       anenomes and viburnum, were carefully arranged atop a bed of
            shaped cutouts in colored synthetic paper. The                                                                      moss, blooms facing up, across the entire surface of the table. A
            shades create a gobo-like effect on the ceiling and                                                                 sheet of glass, along with china and tableware, were laid on top to
            surrounding areas. A similar effect can be created                                                                  create a magical, garden-like effect. —Erika Rasmusson Janes
            with Boontje’s Garland Lights, made of silver or
            gold metal that wrap around ordinary light bulbs.
            Los Angeles-based Artecnica (310.559.3555) sells
            the Midsummer Lights for $75, and Garland Lights
            are $48. —S.I.




                                                                                                ideas for...
                                                                                             …a Flower-
                                                                                                    Filled Fête
                                                                                                         58               Put Blooms Inside and Out
                                                                                                                           Why limit floral décor to the inside of an event? At a benefit luncheon




     57
                                                                                                          for Safe Horizon, R Cano Events (212.750.0197) lined each side of the staircase
                                                                                                          outside the 69th Regiment Armory with gerberas and ranunculi in square wooden
                                                                                                          boxes. Inside, potted spring flowers like
                         Plant Samples in the Soil                                                        hydrangeas and tulips added
                         Think inside the box—the flower box, that is—and mingle                          cheer to the cocktail hour,
                         product samples with live flowers and shrubs. For English                        and hyacinths and
                         perfumer Penhaligon ’s, designer David Monn (212.242.2009)                       tulips in tiny terracotta
                         planted sticks with fragrance vials alongside spring varietals at                pots peppered the
                         the New York International Art & Antiques Show. Attendees                        tabletops.
                         won’t have to wait in a cluster for handouts—and they won’t be                   —A.D.
                         scolded for picking the flowers. —M.M.
50   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                                                               PROBLEM :You Need to




                                                                                                                                            59
                                                                                               Connect Two Spaces
                                                                                               Inflate a Tube
                                                                                               To connect the Javits Center’s main space with its North
                                                                                               Pavilion, planners for the International Contemporary
                                                                                               Furniture Fair invited Norway-based architecture firm
                                                                                               MMW (011.47.22.17.34.40, www.mmw.no) to design a
                                                                                               connector tube to join the two spaces. Made of fire-
                                                                                               and air-proof fabric welded and sewn together by
                                                                                               outdoor products company Helly Hansen, the connector
                                                                                               is held upright by a single fan that constantly pushes
                                                                                               air into the tube’s structure. Custom shapes can be
                                                                                               made to order; the fabric can also be branded. —S.I.


                                PROBLEM :                You Need a Stage
                                Take Advantage                                                                                                         There’s
                                                                                                                                               PROBLEM :
                                                                                                                                              Only One Elevator
       6O                       of Your Venue’s
                                Features—Smartly                                                                                  61 Call in a Choir
                                                                                                                                  When Dom Perignon threw a party in a pair of luxe
       At Food & Wine ’s Best New Chefs event at the Surrogates Court building,                                                   apartments in the Residences at the Mandarin Oriental,
       instead of erecting a stage for the presentation, the mag’s Melissa Lynch                                                  the venue was both a big draw and a challenge—the
       used the venue’s staircase landing. It provided clear sightlines for guests                                                building’s elevators weren’t meant to handle large
                                                  on the first and second levels,                                                 groups all at once. So the Susan Magrino Agency
                                                  and got them to pay attention.                                                  (212.957.3005) booked members of the Harlem Gospel
                                                  “I’ve never seen so many people                                                 Choir (917.696.3067) to keep guests from getting bored
                                                  actually watch the whole cere-                                                  while waiting to head up to the 70th floor. —C.K.
                                                  mony,” said Lynch. But you don’t
                                                  have to use the Surrogates




                                                                                                 62
                                                  Court to get this effect. Consider                                    PROBLEM :           You’re Expecting a Line
                                                  using ballroom balconies or
                                                  boxes in auditoriums that are
                                                                                                                        Keep ’Em Entertained
                                                  higher than standard stages to                                        When the fashion and media types lined up to get into Nylon maga-
                                                  get guests’ attention. —S.I.                                          zine’s carnival-themed fifth anniversary party, they found more than
                                                                                                                        velvet ropes outside Marquee. A juggler and a stilt-
                                                                                                                        walker from New York Fun Factory (212.686.0940)
                                             PROBLEM :                   You Need Heavy Security                        entertained the crowd, keeping everyone’s
                           63 Print Photo IDs On-Site
                            To make your event super-secure, try the UPX-C200 digital passport system from Sony
                                                                                                                        mind—for a moment at least—off of the
                                                                                                                        wait to check in. —C.K.

                            (800.328.7669), which enables you to shoot pictures and print them for badges imme-
                                      diately, without cables or a docking station. Available in August, the system
                                            will retail for $1,495, which includes the camera and printer. A color
                                                  print pack of photo paper and ink is $187.50. —S.I.




     64
                             PROBLEM :                The Sun Is Too Bright
                             Hand Out Colored Shades
      For a sunny company picnic or rooftop event, give each guest a pair of
                                                                                                                               ideas for...
      tinted Nannini Flat Specs to shield their eyes from the sun.
      The plastic glasses come in a variety of colors and fold
      flat into a half-inch slim case, which you can brand with
      a logo. Retail prices start at $15 apiece, but bulk
                                                                                                   …Solving
      discounts are available through distributor Per Annum
      (800.548.1108 ext.119). —A.D.                                                                    Problems
52   BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
65
                    Put Guests to Work
                      Make your press conference or launch more memorable
                      by getting journalists involved. When celebrity chef
Rocco DiSpirito launched a new cookware line with QVC at his eatery
Rocco’s 22nd Street, he and organizers from LaForce &
Stevens (212.242.9353) made guests work for
their lunch. The restaurant set up individual
cooking stations around the dining room,
and put attendees into small groups to
prepare their own omelets in sauté pans
from the new line. —A.D.




  ideas for...
…a Press
     Conference

               66              Try a Palm-Sized
                               Press Kit
                               Everyone appreciates an information kit that’s
                                compact and lightweight. The size of a CD
                                 case, the press kit from furniture design firm
                                   Py contains a square booklet, business card
                                    and disc of images of its products. And its
                                     size makes it stand out from all the 8-by-
                                       10-sized papers and envelopes most
                                                  companies use. —S.I.




                                            67
                                             Tell Them All
                                             About It
                                             Inform the press at the newly reno-
                                             vated meeting spaces at the Park
                                             Central New York (212.247.8000).
                                             The Midtown hotel recently
                                             completed a $2 million transforma-
                                             tion that added 6,000 square feet to
                                             its existing meeting space. The hotel
                                             has 12 meeting rooms and three
                                             boardrooms. —M.M.

                                                                                     BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   53
                                                68
                                                 Tee Off With
                                                 Astroturf Invites
                                                 To promote the summer putting tournament        …a Golf Event
                                                                                                                                              ideas for...

                                                 and new outdoor patio at Michael Jordan’s the
                                                 Steakhouse NYC (212.655.2300), owner Penny
                                                                                                                                                                   Play in
                                                 Glazier had designer Gary Cunningham of ad
                                                 agency Avrett, Free & Ginsberg (212.832.3800)
                                                 design these clever invites that had guests
                                                 imagining teeing off. —S.I.
                                                                                                                                             69                    Southern
                                                                                                                                                                   Style
                                                                                                                                               The Cloister (912.638.3611) in Sea Island,
                                                                                                                                               Georgia, is consistently ranked among the top
                                                                                                                                               North American resorts. And now the Jones
                                                                                                                                               family who founded it has decided to update it
                                                                                                                                               and move into the big leagues by adding
                                                                                                                   expanded conference and event features and restaurants to its unique
                                                                                                                   spooky Southern gentility. Two distinct golf courses—one marshy, the
                                                                                                                   other beachy—are both as good as any in the country. —T.K.


                         Gather

 7O
                         Near the
                         Green
                                                                                                  71            Put a Putter
                                                                                                                on the Table
                                                                                                  Bring the green to your tables at a golf-themed event. At
     Added to Chelsea Piers’ Golf Club last                                                       a party at Michael Jordan’s the Steakhouse NYC, Perfect
     year, the Players Championship Room                                                          Parties by Robin (212.563.2040) decorated the dining
     (212.336.6777) is ideal for small                                                            tables with golf-inspired décor. The arrangements
     events—the space holds 50 for cock-                                                          featured white hydrangea spheres as golf balls and
     tail receptions—and you can take                                                             stalks covered with moss as golf clubs atop beds of
     advantage of its views of the driving                                                        wheatgrass. Astroturf runners completed the look. —S.I.
     range. —M.M.



                                          From Big Bashes to Exclusive Meetings
                      Make it The Garden !
                                                      Host your next event at Madison Square Garden, The World’s Most
                                                      Famous Arena, and watch your attendance soar! This prestigious
                                                      home of the Knicks and the Rangers offers your group – big or small
                                                      – the perfect setting for your event. From meetings to casual
                                                      cocktails, award ceremonies to annual trade shows, whatever the occasion, the
                                                      Garden has just the right space, the right amenities, the right staff to make your event
                                                      both successful and truly memorable.

                                                                                                     Make Your Next Event
                                                                                                 A Garden Event!



                                                                                  Meetings . Special Events . Graduations . Conventions
                                                                          Consumer Expos . Trade Shows . Banquets . Receptions . Bar/Bat Mitzvahs
                                                                           To learn how you can get The Garden call Special Event Sales at 212-465-6106
                                                                    for more information and a brochure. Or check us out at www.thegarden.com/rentthegarden.


54    BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
      72                Go for the Gold
                    Create your very own Olympic games with the
                                                                                              ideas for...
      programs from Team Concepts Inc. (800.630.3252). The
      company can put together retreats to sites such as Lake
      Placid, New York (site of the 1980 Winter Olympics), that
                                                                          ...an Olympics-Themed Event
                                                                                           73              Make a Splash
      revolve around structured competitions. Or if you don’t have
      the time to devote to a trip, the company will simplify activi-
                                                                                                            Give your guests a dunk in a great big pool. The only Olympic
                              ties at an event space—and present
                                                                                            standard-sized pool in New York open to the public, the George Delacorte
                             gold, silver and bronze medals to top
                                                                                            Olympic Pool at Asphalt Green (212.369.8890 ext. 261) is the perfect choice.
                          players, of course. —M.M.
                                                                                            And for those who would rather play in the shallow end, one-third of the
                                                                                            pool’s floor can be raised, making it less daunting. —M.M.


                                                                              Go Greek
                                                                              As the Olympic games return to Greece this year,
                                                                              chef Gregory Zapantis of Thalassa (212.941.7661)
                                                                              composed a menu perfect for an athlete—or a
                                                                              Greek, Olympic-themed event—based on his
                                                                              research on the original games in Greece. “While
                                                                              they were in train-

 74                 Show Off an
                    Olympian
     Here’s a way to break up the activities planned
                                                                              ing, athletes ate a
                                                                              lot of meat and
                                                                              vegetables, a diet
                                                                                                        FIRST COURSE Zucchini fritters with yogurt watercress dip or goat
                                                                                                        and graviera cheese (a blend of sheep’s and goat’s milk cheese) pie

                                                                              high in protein and       MAIN COURSE Fire roasted lavraki (a Mediterranean sea bass,




                                                                                                                                                                               Photo: Courtesy of Athletic Appearance
     around your company’s Olympic activities—
                                                                              low in carbs,” he         pictured) with steamed wild greens, drizzled with extra virgin olive
     Athletic Appearance (877.932.7732) can arrange




                                                                            75
                                                                              says. (Sounds             oil or lamb shanks oreganato with lemony oven roasted potatoes
     for Olympic athletes to come and talk about their
     personal journey to the games. Their motivating                          familiar, no?) Here’s     DESSERT Mahouri (a creamy goat’s milk cheese) with fresh fruit,
     stories can be interspersed with teambuilding                            his menu. —S.I.           honey and thyme or thick yogurt with spoon sweets (fruit preserved
     exercises or at the culmination of a day’s events                                                  with a sweet syrup)
     at a dinner. —M.M.




56    BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004
                                                                                                                 5 BAD
                                                                                                                                      ideas
                                                                                                                                              2           Give Gift Bags
                                                                                                                                                          With No Gifts
                                                                                                                                                 Everybody loves free things. And there’s a certain thrill

                                       1      Let It All Hang Out
                                               There are lots of appropriate surfaces for serving food—
                                       catering trays, dining tables, buffet stations. So is it really
                                                                                                                                                     to walking out of a party and picking through an
                                                                                                                                                      overstuffed gift bag to find the good stuff. But
                                                                                                                                                       there’s a crushing disappointment when you find
                                       necessary to use naked bodies? We’ve seen this a few times,                                                          nothing more than literature about the event
                                       including a whipped cream-clad hors d’oeuvres server at the                                                              host’s latest product. That’s not a gift;
                                       Museum of Sex’s opening party (pictured), which, we’ll admit, at                                                              that’s marketing collateral. And
                                       least fit the theme. Still, we urge you not to emulate: It’s unaes-                                                                guests—especially those slightly
                                       thetic, unsanitary and sometimes downright creepy. —A.D.                                                                           tipsy from all those whatever-
                                                                                                                                                                         tinis—don’t want to carry a bag
                                                                                                                                                          of brochures home. (And they don’t. They toss it




                                       3
                                                                                                                                              in the nearest trash can.) So if you’re not giving out actual
                                                                                                                                              gifts, don’t hand out bags that look like you are. Instead,
                                                                                                                                              ask guests on their way out if they’d like a compact, light
                                           Serve Raw Fish in a Hot Room                                                                       information packet or, better yet, mail the materials to
                                                                                                                                              their offices later. Convenience is a real gift. —C.K.
                                           Sushi and raw bars can be refreshing treats at summer events. But we’ve been to a
                                           few parties where the fish is sitting out in an overheated environment—because
                                           the air-conditioning isn’t cranked high enough, or it’s an outdoor venue on a hot
                                           day—and possibly spoiling. At one event we recall (the opening of a sushi restau-
                                           rant, no less) the air-conditioning broke down before the event began, making for
                                           sweaty guests—and sweaty seafood that didn’t look so appetizing. The New York
                                           Department of Health requires raw foods to be kept at 41
                                           degrees or below for serving. Food at higher
                                           temperatures can spoil or breed bacteria.
                                           And even if your food doesn’t
                                           spoil, the appearance of
                                           overheated raw food
                                           might be enough to make
                                           guests sick. —S.I.




                                                                   4                Put Confetti in
                                                                                    Your Invitation
                                                                                    OK, we’re serious about this one. Filling invi-
                                                                                    tation envelopes with confetti or bits of paper
                                                                                    doesn’t make a good impression—it makes
                                                                                    a mess. Guests have been complaining
                                                                                    about this for years, but the confetti keeps
                                                                                                                                      5       Put Feathers
Photo: Damon Sandone (Museum of Sex)




                                                                                    coming. When a recent invitation arrived in               Over the Food
                                                                                    our offices filled with glitter, one editor had   When we see frilly plumes decorating buffet tables, we can’t help
                                                                                    the stuff on her face for days. Days. (And she    thinking of all the dust and tiny fibers that are likely to fall from the
                                                                                    washes regularly.) When you send out invita-      feathers to the food. So take those fluffy decorations away from the
                                                                                    tions, you want them to be memorable, and         nibblies, and restrict them to their rightful place: on burlesque
                                                                                    we remember who sent this one. But we don’t       dancers or tables where food is not present. —M.M.
                                                                                    remember them fondly. —C.K.
                                                                                                                                                            BiZBash Event Style Reporter • www.BiZBash.com • July/August 2004   57
            LL
          FA
                        3
                                                                                                                                                                                                       Planners Get Bright

       IS
     TH                                                                                                                                                                                                     About Lighting
    NG
                                                                                                                                                                                                         Cool Trade Show
  MI


                                                                                                                                                                                                             Booth Ideas

     The                                     rd Annual
CO



                                                                                                                                                                         Event
                                                                                                                                                                         Style                                                   $2.95
                                                                                                                                                                                                                      Volume 2, Issue 3

                                                                                                                                                                         Reporter                                            Fall 2003
                                                                                                                                                                                                                      www.BiZBash.com


                                                                                                                         I D E A S   A N D   R E S O U R C E S   F O R   S P E C I A L   E V E N T S    A N D      M E E T I N G S




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                                                                                                                        SPECIAL REPORT: Inside               The New Pricing Dilemma




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                                                                                                                        All the MTV VMA Parties              and How to Cut Costs


                                                                                                                                                            10 Mistakes to Avoid
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                                                                                                                                                            5 Adventurous Ideas
                                                                                                                                                              for Meetings               PLUS: Summer’s Big Movie Premieres
                                                                                                                        REGISTER FOR THE 2003 BIZBASH MEETING & EVENT EXPO — THE FRESH IDEA SHOW, OCTOBER 14-15, 2003




                                                                                                                      In September 2004, BiZBash will produce the most up-to-date and
                                                                                                                      comprehensive source for choosing venues in the New York metro area. You'll
                                                                                                                      find locations that accommodate from 25 to 200,000 guests, for any type of
                                                                                                                      event, meeting, trade show or conference.
                                                                                                           ISSUE 3
                                                                                                          Fall 2002
                                                                                                   www.BiZBash.com
                                                                                                                                                                                                Why Advertise Your
         I D E A S   A N D   R E S O U R C E S   F O R   S P E C I A L   E V E N T S   A N D   M E E T I N G S        Activity Venues                      Private Clubs                        Venue?
                                                                                                                      Bars, Lounges & Clubs                Quick Trips                          • Year-Long Shelf Life
                                                                                                                      Boats & Yachts                           Including select                 • Most Current and

                                                             943                                                      Conference Centers
                                                                                                                      & High Tech Spaces
                                                                                                                                                               locations in:
                                                                                                                                                              Westchester
                                                                                                                                                                                                  Comprehensive
                                                                                                                                                                                                  Information Available

                     THE                          Places for Events and
                                                  Meetings in New York
                                                                                                                      Entertainment Venues
                                                                                                                      & Performance Spaces
                                                                                                                      Hotels
                                                                                                                                                              Long Island
                                                                                                                                                              Queens
                                                                                                                                                              Brooklyn
                                                                                                                                                                                                • Brainstorming Tool
                                                                                                                                                                                                  for Planners and
                                                                                                                                                                                                  Marketers


                     U L T I MA T E                                                                                   Independent Event
                                                                                                                      Spaces
                                                                                                                                                              Staten Island
                                                                                                                                                              New Jersey
                                                                                                                                                              Bronx
                                                                                                                                                                                                “I threw out my
                                                                                                                                                                                                Rolodex when I saw


                           V ENUE
                                                                                                                      Museums                                                                   all the locations, both
                                                                                                                      & Cultural Spaces                    Restaurants                          cutting edge and
                                                                                                                      Outdoor Spaces                       Spas & Relaxation                    classic, that the Venue
                                                                                                                                                           Places                               Guide offers.”

                           GU I DE                RESTAURANTS
                                                  HOTELS
                                                                                                                      Photo Studios
                                                                                                                      & Raw Spaces                         Stadiums & Arenas                    —Jim Gilliam,
                                                                                                                                                                                                The Catering Company

                                                  BARS
                                                  BALLROOMS
                                                  OUTDOOR SPACES                                                      How to Be Included?                                                       Advertising Close
                                                  PHOTO STUDIOS
                                                  MUSEUMS
                                                                                                                                                                                                July 30
         Inside Sex and the City’s                STADIUMS                                                            Contact your BiZBash Sales Rep Today:
         Season Premiere Party                    YACHTS
                                                  THEATERS
                                                                                                                                                                                                Material Deadline
         The Latest Trends in
         Décor, Food and More
                                                  SPAS                                                                1.800 BiZBash or 646.638.3600                                             August 6
                                                  AND MORE



                                                     Steven Kazin              Nancy Swiezy                       Dina Oppedisano            Hila Bezalel               Michael Rachlin
   BiZBash Sales Reps:                               Sales Manager Ext: 119    Sales Development Manager Ext: 108 Account Executive Ext: 115 Account Executive Ext: 102
                                                     Email: skazin@bizbash.com Email: nancy@bizbash.com
                                                                                                                                                                        Account Executive Ext: 114
                                                                                                                  Email: dina@bizbash.com Email: hbezalel@bizbash.com Email: mrachlin@bizbash.com

				
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