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MEDIA GUIDE MPA Media Powered By Docstoc
					2011 media guide

                                                                                      about us
                                 expanding your reach
                                         in alternative healthcare

                                 At MPA Media, the leading integrated publishing
                                 company in the alternative health and wellness
                                 industry, we offer our customers access to an un-
                                 matched audience of health care practitioners and
                                 consumers through a wide array of publications,
                                 websites, electronic products and creative market-
                                 ing services.

                                 You’ll get the most out of your advertising dol-
                                 lar with MPA Media’s total market coverage of
                                 alternative health care providers, suppliers and
                                 consumers. Our suite of products — from print
                                 and web to e-newsletters and custom publications
                                 — reach more than 200,000 health care practitio-
                                 ners in print and approximately 1 million unique
                                 visitors every month.

                                 Through targeted product messaging and brand-
                                 ing efforts, MPA Media can help your business
                                 tap into our lofty print, web and overall reader-
                                 ship levels — which continue to grow each month.
                                 Our products provide you the content-driven en-
                                 vironments necessary to connect and engage with
                                 your current and future customers, while our cre-
                                 ative marketing services and custom research and
                                 market intelligence enhances your messaging.

                                 Through our broad range of media platforms and
                                 our portfolio of brands, MPA Media has created
                                 a national reader network of alternative health
                                 care providers — the acknowledged gateway to a
                                 growing consumer market. We provide our read-
                                 ers, who are well-educated, influential buyers and
                                 decision-makers in their professions and house-
                                 holds, with the information they need to make
                                 important purchasing decisions.

                                 MPA Media’s comprehensive coverage of the
                                 alternative health and wellness industry is un-
                                 matched. We are your link to the alternative
                                 health care industry.

advertising sales 800/324-7758                                                           3
2011 media guide

                                                                                      from the president
                                 expanding your reach
                                         in alternative healthcare

                                                         As you read MPA Media’s
                                                         publications, you will see
                                                         a common thread: reli-
                                                         able information that our
                                                         audiences can use to im-
                                                         prove the care they pro-
                                                         vide their patients and
                                                         that our consumer audi-
                                                         ence can use to improve
                                 their individual health and wellness. This is our

                                 The mission of improving health care is at the
                                 core of our electronic publishing as well. Our
                                 multiple e-mail newsletters reach hundreds of
                                 thousands of consumers. When combined with
                                 the number of unique visits that our websites en-
                                 joy, we are reaching almost 1 million consumers
                                 each month with information they need to better
                                 understand health care choices they may not be
                                 aware of.

                                 MPA Media is more than just news and informa-
                                 tion. It is a team of dedicated people informing
                                 the world about the services and products offered
                                 by health care professionals willing to think and
                                 practice outside the traditional medical box.

                                 We invite you to see how our strengths combined
                                 with your products and services can better serve
                                 hundreds of thousands of health care providers
                                 and the tens of millions of patients they serve.

                                 Don Petersen
                                 President of MPA Media

advertising sales 800/324-7758                                                               4
2011 media guide

                                                                                                           massage: engage the profession
The rapidly
growing massage
therapy profession
demands trustworthy

                                                  the most thoroughly read publication

                                            13%     massage   & bodywork

                                            12%    massage magazine

                                            11%   massage therapy journal

                                            64%                                            massage today

                                        0              20              40            60              80

…and has turned to the MPA Media suite of publications and

services as their first choice. Massage Today, the leading print
                                                                                  46.4 years
                                                                                    median age
publication for the profession, and, our fast-

growing website, our newsletters, event calendars, practitioner                   11.6 years
                                                                             average years in practice
location tool, classifieds, and forums for both professionals and

interested consumers combine to provide the most complete                            71.4%
                                                                            have made online purchases
market coverage in the profession.                                              for their practices

advertising sales 800/324-7758                                                                                   25
2011 media guide

                                                                                                                                                                                                                                                               the news source for the
                                                                                                                                                                                                                                                           massage therapy profession

                                                                                                                    volume xx, number xx; total copies mailed, xx                                                   an mpa media publication                                 issn   1531-8079

                                                                                                                                                                                                                                                                                                                                                                                                             massage today: print advertising
                                                                                                                                                   CranioSacral Therapies:
                                                                                                                                                                    THREE BODIES, ONE HEART
                                                                                                                                                            by sharon desjarlais, cc

                                                                                                                                                            In 1948, William Sutherland had an “Aha” moment that expanded his perspective on cranial
                                                                                                                                                            osteopathy, a field he created that eventually gave birth to three bodies of CranioSacral
                                                                                                                                                            Therapy: Upledger, Biodynamic and Visionary. Years earlier he noticed the beveled sutures of
                                                                                                                                                                                                                                                                                                Massage Today is	the	leading	publication	in	the	massage	therapy	profession, read
                                                                                                                                                             a disarticulated skull and realized the cranium must be built for motion. Now he had another
                                                                                                                                                              inspiration that would once again alter the shape of Western manual therapy.
                                                                                                                                                                  “He had his hands on a patient and spaced out just enough to get out of the way,” says
                                                                                                                                                                 Michael Shea, PhD, author of Biodynamic Craniosacral Therapy. “Suddenly he observed
                                                                                                                                                                                                                                                                                                by more massage therapists than any other. We have the highest readership in the
                                                                                                                                                                  a force in the body that was making corrections without his having to add any force to
                                                                                                                                                                   the system. He began writing about the need to have reverence in our hands for this
                                                                                                                                                                     self-correcting power.”
                                                                                                                                                                                                                                                                                                profession for many reasons. Our readers tell us it’s primarily because we publish the
                                                                                                                                                                        Hillit abo. Perumquo et delibus sequatur? Tem quam rernatus.
                                                                                                                                                                         Ga. Ga. Tiae exerum quae conet, consent is sunto inveria volessi nusantotate lita

                                                                                                                                                                                                                                                  craniosacral therapies (continued on    14)
                                                                                                                                                                                                                                                                                                information and news they need and use in their businesses daily. Whether it’s a new
                                                                                                                                                                                 The Fight for                                 What Became of IMA?
                                                                                                                                                                                                                                                                                                technique, a legislative update, the latest research or industry trends, they read about
 MASSAGE TODAY (ISSN 15231-8079) is published monthly by MPA Media. Principal Office: 5406
 Bolsa Avenue, Huntington Beach CA 92649-1021. Periodicals postage paid at Huntington Beach and
 additional mailing offices. Reproduction in whole or in part without written permission is prohibited.
 Postmaster: Send address changes to Massage Today c/o MPA Media, PO Box 4109, Huntington

                                                                                                                                                                                                                               by ramon g. mcleod, editor-in-chief
                                                                                                                                                                                 California                                    In early March of this year, calls went out from Will
                                                                                                                                                                                  by ramon g. mcleod,

                                                                                                                                                                                                                                                                                                it in Massage Today. Our advertisers tell us that Massage Today readers are decision-
                                                                                                                                                                                 editor-in-chief                               Green, owner and founder of the International Mas-
                                                                                                                                                                                                                               sage Association (IMA), to at least two major play-
                                                                                                                                                             It looked like a done deal. An anti-prostitution law
                                                                                                                                                                                                                               ers in the massage insurance industry. Green wanted
                                                                                                                                                             was moving quickly in the California legislature that
                                                                                                                                                                                                                               to know whether there was any interest in buying the
                                                                                                                                                             would have dramatically changed the rules for massage

                                                                                                                                                                                                                                                                                                makers who are engaged with the publication. They can tell by the exceptionally high
                                                                                                                                                                                                                               liability insurance business that IMA had begun in
                                                                                                                                                             therapists. Assembly Bill 1822 was clearly an assault on
                                                                                                                                                             the profession, yet very little attention was being paid
                                                                                                                                                                                                                                  Once a major insurer for the massage community,
                                                                                                                                                             to it, which is exactly what its proponents expected.
                                                                                                                                                                                                                               IMA at its peak boasted more than 30,000 members.
                                                                                                                                                                Back in April, passage seemed assured. Who was

                                                                                                                                                                                                                                                                                                number of responses and the sell-through rates their Massage Today advertisements
                                                                                                                                                                                                                               But, by early 2010 the association had shrunk to no
 Beach, CA 92605-4109.

                                                                                                                                                             going to speak out against something targeting human
                                                                                                                                                                                                                                  Simust, velendisto iumquiatur re veris dollupit,
                                                                                                                                                             trafficking and prostitution? It was a slam dunk. An
                                                                                                                                                                                                                               sam duci tet es ut que officient, sitinim untiossinus
                                                                                                                                                             easy win. But those who wanted this bill, which would
                                                                                                                                                                                                                               pro temporibus etur?
                                                                                                                                                             have required therapists to seek Aruptatat omnihilique

                                                                                                                                                                                                                                                                                                bring them.
                                                                                                                                                                                                                                                      Giatur rent. Aximil impos mo
                                                                                                                                                             vel ius, te consernam et milibus est evelistia de de vol-
                                                                                                                                                                                                                                                       tem. Cusam que non natur
                                                                                                                                                             liqui audi core quae conest laut el et id min nosam,
                                                                                                                                                                                                                                                          sed quas porem quibus,
                                                                                                                                                             et venimporatio totatiat pliqui ut ut quam ium
                                                                                                                                                                                                                                                              sequi aut hiciendi am
                                                                                                                                                             volupiende min rata digendae. Itassiminum
                                                                                                                                                                                                                                                                eiunt quatum quate-
                                                                                                                                                             rest, sum, quasima ximinve llautat emquia
                                                                                                                                                                                                                                                              stem nobit mollupt ati-
                                                                                                                                                             eos es ut mo is aut occum vent volute moloren
                                                                                                                                                                                                                                                              ur, tenda natur, quam,
                                                                                                          Front Page Banner                                  dicit, sunt ut etur, corundit volupta tisquis
                                                                                                                                                                                                                                                             nosande leniam harum,
                                                                                                                                                             eiuntis ius vitam quam que laborum faceped
                                                                                                           3.1667” x 2.25”                                                                                                                                   sa voluptiae porit officta
                                                                                                                                                             eumquis ium ut maximinus, cone dignissit eum
                                                                                                                                                                                                                                                        volut qui ute ius.
                                                                                                                                                             ipsae volessit fugiam aliquundem isquia duntius di qui
                                                                                                                                                                                                                                                      Offictur sim none veri sent, as
                                                                                                                                                             abor autem eumqui ut ea vel mil ipiene
                                                                                                                                                                                                                                                pliquostis molorio odi nobitam qui
                                                                                                                                                            massage law (continued on   3)                                                                          ima (continued on     11)

                                                                                                                                                                                                                                                                                                                                                2011          print schedule
ADVERTISING RATES • RATE BASE 57,000                                                                                                                                                                                                                                                                                                            ISSUE                             SPACE CLOSING
Ad size                                                                                                                                                                                                                                                                      1 Time                 4 Times     6 Times     12 Times            January                           November 25, 2010
Full Tabloid                                                                                                                                                                                                                                                                 $6,129                 $5,639      $5,393      $5,148              February                          December 29, 2010
1/2 Tabloid                                                                                                                                                                                                                                                                  $4,290                 $3,947      $3,775      $3,604              March                             January 26, 2011
Standard Full Page                                                                                                                                                                                                                                                           $3,932                 $3,617      $3,460      $3,303              April                             February 23, 2011
Standard 1/2 Page                                                                                                                                                                                                                                                            $2,726                 $2,507      $2,399      $2,290              May                               March 23, 2011
Standard 1/3 Page                                                                                                                                                                                                                                                            $1,662                 $1,529      $1,463      $1,397              June                              April 20, 2011
Standard 1/4 Page                                                                                                                                                                                                                                                            $1,416                 $1,302      $1,246      $1,189              July                              May 19, 2011
Standard 1/8 Page                                                                                                                                                                                                                                                            $ 849                  $ 781       $ 747       $ 713               August                            June 29, 2011
                                                                                                                                                                                                                                                                                                                                                September                         July 27, 2011
                                                                                                                                                                                                                                                                                                                                                October                           August 24, 2011
                                                                                                                                                                                                                                                                                                                                                November                          September 21, 2011
Ad size                                                                                                                                                                                                                                                                      1 Time                 4 Times     6 Times     12 Times
                                                                                                                                                                                                                                                                                                                                                December                          October 19, 2011
Front Page Banner (Single)                                                                                                                                                                                                                                                   $2,105                 $1,936      $1,852      $1,768
Two Page Spread (2 Full Tabloids)                                                                                                                                                                                                                                            $10,174                $9,360      $8,953      $8,547              Space closing dates are preliminary and subject to change.

Back Page                                                                                                                                                                                                                                                                    $7,723                 $7,105      $6,796      $6,488
Inside Back Page                                                                                                                                                                                                                                                             $6,681                 $6,146      $5,879      $5,612
Page 2: Full Tabloid                                                                                                                                                                                                                                                         $7,600                 $6,992      $6,688      $6,385
Page 3: Standard Full Page                                                                                                                                                                                                                                                   $4,561                 $4,196      $4,013      $3,831
Page 4: 1/2 Tabloid Vertical                                                                                                                                                                                                                                                 $4,522                 $4,160      $3,979      $3,798
Page 5: Full Tabloid                                                                                                                                                                                                                                                         $7,355                 $6,766      $6,472      $6,179
Page 6: Standard Full Page                                                                                                                                                                                                                                                   $4,403                 $4,052      $3,875      $3,699
Page 7: Full Tabloid                                                                                                                                                                                                                                                         $7,171                 $6,598      $6,311      $6,024
Page 8: Standard Full Page                                                                                                                                                                                                                                                   $4,325                 $3,979      $3,806      $3,633
Page 9: Full Tabloid                                                                                                                                                                                                                                                         $6,988                 $6,428      $6,148      $5,870
Calendar 1/2 Tabloid Horizontal                                                                                                                                                                                                                                              $4,394                 $4,051      $3,879      $3,708
Front Page Student Banner: Position E                                                                                                                                                                                                                                        $ 437                  $ 380       $ 354       $ 328

Advertising sizes and specifications on page 49.
advertising sales 800/324-7758                                                                                                                                                                                                                                                                                                                                                                                    26
2011 media guide

                                                                                                                                          massage today: massage mart and schools/education directory
Reach our audience of 57,000 massage therapists in print and your
advertisement will also appear on in the Massage Mart
or the Schools and Education Directory at no extra cost. Massage therapists    print
making important buying decisions are reading Massage Today.

Will they be reading your ad?                                                                      ADveRTiSemenT
                                                                                                    4.625” x 1.625”
All ad rates are net and include four-color at no charge.


                                                                                                                       3” ADveRTiSemenT
                                                                                                                            2.187” x 3”

                                                                              2.5” ADveRTiSemenT
                                                                                   2.187” x 2.5”

                                                                              2” ADveRTiSemenT
                                                                                   2.187” x 2”

Ad Size             1 Time       4 Times         6 Times      12 Times
2.187” x 3”         $364         $336            $309         $285
2.187” x 2.5”       $253         $233            $215         $199             online
2.187” x 2”         $243         $225            $207         $191

Ad Size             1 Time       4 Times         6 Times      12 Times
4.625” x 1.625”     $255         $255            $255         $225

advertising sales 800/324-7758                                                                                                                        27
2011 media guide

                                                                                                                                      massage today: advertising
Massage E-Classifieds.	A small ad with big potential, Massage Classifieds is
your link to professionals and consumers. Connecting suppliers with buyers
enables you to share your message with your next customer. These ads are
read by the thousands of unique visitors to our portfolio of MPA Media

ADVERTISING RATES                                                              massage events calendar
Category                                                   60 Day Rate         Draw more massage therapists to your event with
Associates Wanted                                          $67                 the Massage Events Calendar. Choose the sponsor-
Books, Videos and Music                                    $67                 ship level that’s right for your marketing needs,
                                                                               from listing your date and event description to add-
Business Opportunities                                     $67
                                                                               ing photos, map links, registration information and
Employment Opportunities                                   $67                 more. Massage Events Calendar is an easy, creative
Equipment and Supplies                                     $67                 way to market your event to the thousands of mas-
Miscellaneous                                              $67                 sage therapists who visit
Nutritional                                                $67                 SPONSORSHIP RATES
Office Space Available                                     $67                 Annual Sponsorship
Practice Management                                        $67                 Silver                     $ 70
Practices for Sale                                         $67                 Gold                       $ 195
Practices Wanted                                           $0                  Platinum                   $2,500

Advertising sizes and specifications on page 49.
advertising sales 800/324-7758                                                                                                            28
2011 media guide

                                        728 x 90

                                                             125 x 125

                                                                                           MEDIUM RECTANGLE
                                                                                               300 x 250
                                                        WIDE SKYSCRAPER
                                                           160 x 600
                                                                                                              WIDE SKYSCRAPER
                                                                                                                 160 x 600

                                               MEDIUM RECTANGLE
                                                   300 x 250

ADVERTISING RATES                                                                                             The	online	version	of	Massage Today,
Website Banners                           Dimensions                 Max Size       Rate            	delivers	content	
Leaderboard                               728 x 90                   35 KB          $20 CPM
                                                                                                              that	draws	professional	massage	
                                                                                                              therapists	and	consumer	visitors	alike.	
Medium Rectangle                          300 x 250                  35 KB          $15 CPM
                                                                                                              With articles, forums, reader polls,
Wide Skyscraper                           160 x 600                  35 KB          $10 CPM
                                                                                                              classifieds, product showcases, links
                                                                                                              and resources, there is compelling
PRIME PLACEMENT                                                                                               content for all the website’s unique
Website Banners                                                                                               visitors.
Home Page Button #1-2                     $300/month
                                                                                                              Featuring content for practitioners
                                                                                                              and consumers, your banner ads
                                          Leaderboard                Medium         Wide
                                                                     Rectangle      Skyscraper                can be placed in sections containing
Home Page                                 $600/month                 N/A            $450/month                subjects that you feel have the most
Find A Massage Therapist                  $400/month                 N/A            N/A                       relevance to your potential customers.
All About Massage Therapy                 $200/month                 $175/month     $150/month                Target your message and expand
Herbs Section                             $250/month                 $200/month     $150/month
                                                                                                              your marketing reach with the many
                                                                                                              advertising opportunities available at
Vitamins Section                          $250/month                 $200/month     $150/month

CPM is cost per thousand views.
Acceptable files: gif, jpg, flash files; files should not exceed 35K.
(Prime placements require a 6 month minimum commitment; prices subject to change)
advertising sales 800/324-7758                                                                                                                             29
2011 media guide

                                                                                                                                                                               massage today: news update
                                                                                     MEDIUM RECTANGLE
                                                                                         300 x 250

                                                                                                  468 x 60

AD RATES AND SPECIFICATIONS                                                                                                           This	information-rich,	practitioner-
E-Newsletter Banners                Dimensions                        Max Size                          Rate                          targeted	e-newsletter	is the ideal
Medium Rectangle                    300 x 250                         35 KB                             $500/each                     platform to share information about
Full Banner 1                       468 x 60                          25 KB                             $300/each
                                                                                                                                      your products or services with a
Full Banner 2                       468 x 60                          25 KB                             $275/each
                                                                                                                                      targeted audience. Subscription-based,
                                                                                                                                      Massage Today News Update includes
Full Banner 3                       468 x 60                          25 KB                             $250/each
                                                                                                                                      summaries of news updates, feature
Note: Banners cannot be animated with Flash                                                                                           articles, how-to stories and more. All
CPM is cost per thousand views. Acceptable files: gif, jpg, flash files; files should not exceed 35K. (Prime placements require a 6   summaries are linked to the complete
month minimum commitment; prices subject to change)
                                                                                                                                      articles online.

2011           schedule                                                                                                               This free subscription-based e-mail
ISSUE DATE                                                            SPACE CLOSING
                                                                                                                                      newsletter is distributed every other
                                                                                                                                      week and ensures you reach your
February 3, 2011                                                      Janaury 31, 2011
                                                                                                                                      target audience, whether it is a
March 3, 2011                                                         February 28, 2011
                                                                                                                                      practitioner looking for articles and
March 31, 2011                                                        March 28, 2011
                                                                                                                                      products that can positively impact
April 28, 2011                                                        April 25, 2011
                                                                                                                                      their business or the casual reader
May 26, 2011                                                          May 23, 2011
                                                                                                                                      who is looking for products and
June 23, 2011                                                         June 20, 2011
                                                                                                                                      services to improve quality of life.
July 28, 2011                                                         July 25, 2011
September 1, 2011                                                     August 29, 2011
September 29, 2011                                                    September 26, 2011
October 27, 2011                                                      October 24, 2011
November 21, 2011                                                     November 18, 2011
December 22, 2011                                                     December 19, 2011

Newsletter, News Update and Deals & Events prices are based on current circulation and
are subject to change as the number of subscribers increase.
advertising sales 800/324-7758                                                                                                                                                     30
2011 media guide

                                                                                                                                                massage today: deals & events
                                                                                         550 x 252

Advertising rAtes And specificAtions
frequency                            position 1, 2, or 3          standard                  Max size
1-4 Times                            $250                         $200                      550 x 252
5-12 Times                           $240                         $190                      550 x 252
13-25 Times                          $220                         $170                      550 x 252   Free	to	all	massage	therapists	and	
26 Times                             $200                         $150                      550 x 252   students,	the Massage Today Deals
note: Banners cannot be animated with flash                                                             & Events subscriber-based e-mail
Acceptable files: gif, jpg; files should not exceed 35K.                                                newsletter offers specials on select
                                                                                                        products, services and events. A
2011           schedule                                                                                 targeted e-newsletter, Massage Today
                                                                                                        Deals & Events is the profession’s
issue dAte                                                        spAce cLosing
                                                                                                        products and services hub. This free
January 6, 2011                                                    January 4, 2011                      newsletter is distributed every other
February 3, 2011                                                   February 1, 2011
                                                                                                        week and is also available to all who
February 17, 2011                                                  February 15, 2011
March 3, 2011                                                      March 1, 2011                        visit
March 17, 2011                                                     March 15, 2011
March 31, 2011                                                     March 29, 2011
April 21, 2011                                                     April 19, 2011
May 5, 2011                                                        May 3, 2011
May 19, 2011                                                       May 17, 2011
June 2, 2011                                                       May 31, 2011
June 16, 2011                                                      June 14, 2011
July 7, 2011                                                       July 5, 2011
July 21, 2011                                                      July 19, 2011
August 4, 2011                                                     July 26, 2011
August 18, 2011                                                    August 16, 2011
September 1, 2011                                                  August 30, 2011
September 15, 2011                                                 September 13, 2011
October 6, 2011                                                    October 4, 2011
October 20, 2011                                                   October 18, 2011
November 3, 2011                                                   November 1, 2011
November 17, 2011                                                  November 15, 2011
December 8, 2011                                                   December 6, 2011
December 22, 2011                                                  December 20, 2011

Newsletter, News Update and Deals & Events prices are based on current circulation and
are subject to change as the number of subscribers increase.
advertising sales 800/324-7758                                                                                                                         31
2011 media guide

                                                                                                                                                                                                   advertising: specifications
                                                                                                                                      Dynamic Chiropractic
                                                                                                                                      Dynamic Chiropractic Canada
                                                                                                                                      Nutritional Wellness
                                                                                                                                      Acupuncture Today
                                                                                                                                      Ad Size                             Width     x   Height
          Full Tabloid
         9.75” x 15.75”                    1/2 Tabloid                                                                                Two Page Spread (2 full tabloids)   9.75”     x   15.75”
                                              4.75”                                                                                   Full Tabloid                        9.75”     x    15.75”
                                                                              Std. 1/2
                                                                              Vertical                                                1/2 Tabloid Vertical                4.75”     x    15.75”
                                                                                  x                    Std. 1/4
                                                                                                                                      1/2 Tabloid Horizontal              9.75”     x   7.375”
                                                                               7.375”                   4.75”
                                                                                                          x                           Standard Full                       7.25”     x     9.75”
      Standard Full                                                                                      3.5”
      7.25” x 9.75”             Std. 1/4         1/2 Tabloid                                                                          Standard 1/2 Vertical               4.75”     x   7.375”
                                  Vert.          Horizontal
                                    x           9.75” x 7.375”                   Std. 1/2                                             Standard 1/2 Horizontal             7.25”     x     4.75”
                                                                                                     Std. 1/3 Box
                                 7.375”                                         Horizontal
                                                                               7.25” x 4.75”
                                                                                                     4.75” x 4.75”                    Standard 1/3 Box                    4.75”     x     4.75”
                                                                                                                                      Standard 1/4 Vertical               2.25”     x   7.375”
                                                                                                                                      Standard 1/4 Horizontal             4.75”     x      3.5”
                                                                                                                                      *Standard 1/8 Vertical              2.25”     x      3.5”
            Full Tabloid                                                                                                              *Standard 1/8 Horizontal            4.75”     x   1.625”
             9.5” x 14”                    1/2 Tabloid
                                             Vertical                                                                                 *Not available in Dynamic Chiropractic Canada
                                             4.625”                           Std. 1/2
                                                x                             Vertical
                                               14”                             4.625”
                                                                                  x                    Std. 1/4
                                                                                                                                      Massage Today
                                                                                 7”                     4.625”
   Standard Full                                                                                         3.5”                         Ad Size                             Width     x   Height
   7.0625” x 10”               Std.                1/2 Tabloid
                            1/4 Vert.              Horizontal                                                                         Two Page Spread (2 full tabloids)   9.5”      x       14”
                                                    9.5” x 7”                    Std. 1/2
                             7.375”                                             Horizontal            Std. 1/3 Box                    Full Tabloid                        9.5”      x       14”
                                                                                                    4.625” x 4.625”
                                                                             7.0625” x 4.625”                                         1/2 Tabloid Vertical                4.625”    x       14”
                                                                                                                                      1/2 Tabloid Horizontal              9.5”      x        7”
                                                                                                                                      Standard Full                       7.0625”   x       10”
                                                                                                                                      Standard 1/2 Vertical               4.625”    x        7”
                                                                                                                                      Standard 1/2 Horizontal             7.0625”   x   4.625”
                                           1/2 Vertical                                                     1/3 Horizontal            Standard 1/3 Box                    4.625”    x   4.625”
                                           3.525” x 10”                                                    7.3125” x 3.3125”
              Full Page                                                                                                               Standard 1/4 Vertical               2.1875”   x        7”
            7.3125” x 10”                                                     1/3
                                                                                                                                      Standard 1/4 Horizontal             4.625”    x      3.5”
      Full Page with Bleed
         8.25” x 11.125”                                                    2.3125”                                                   Standard 1/8 Vertical               2.1875”   x      3.5”
             Trim Size                                                        10”                                                     Standard 1/8 Horizontal             4.625”    x     1.75”
            8” x 10.875”                       1/2 Horizontal                             1/3 Box                      1/4 Vertical
                                                7.3125” x 5”                              4.8125”                            x
                                                                                             x                            4.875”
                                                                                             5”                                       To Your Health
                                                                                                                                      Dynamic Chiropractic Practiceinsights
                                                                                                                                      Acupuncture Today Practiceinsights

                                               C                    D
                                                                                                                                      Ad Sizes                            Width     x    Height
                                                                                                              DC CANADA               Two-Page Spread (2 Full Pages)      7.3125”   x        10”
                                                                                   DC/AT                        (DCC)                 Two-Page Spread Bleed               16.25”    x    11.125”
               DC/AT                           DC/AT STUDENT                                           A
                                                                              PRACTICEINSIGHTS                                        Full Page                           7.3125”   x        10”
                                                                                                                                      Full Page Bleed                     8.25”     x    11.125”
                                                                                                                              D       1/2 Horizontal                      7.3125”   x         5”
  A                                B       A                            B
                                                                                                                                      1/2 Horizontal Bleed                8.25”     x   5.6875”
                                                                                                                                      1/2 Vertical                        3.5625”   x        10”
                                                                                                           MT/MT STUDENT              1/2 Vertical Bleed                  4.1875”   x    11.125”
                                                          Student                               B
        C                   D                               (E)                                     Student                           *1/3 Box                            4.8125”   x         5”
                                                                                                                                      *1/3 Horizontal                     7.3125”   x   3.3125”
                                                                                                                                      *1/3 Horizontal Bleed               8.25”     x         4”
                                                                                                                                      *1/3 Vertical                       2.3125”   x        10”
                                                                                                                                      *1/3 Vertical Bleed                 2.9375”   x    11.125”
                                                                                                                                      **1/4 Vertical                      3.5625”   x     4.875”

                                                                                                                                      *To Your Health only
                                                                                                                                      **DC PI only

                                                                                                                                      Front Page Banners
                                                                                                                                      Ad Sizes                            Width     x   Height
                                                                                                                                      FPB Box (DC/AT/DCC)                 2.25”     x     2.25”
                                                                                                                                      FPB Rectangle (DC/AT/DCC)           4.75”     x    1.125”
                                                                                                                                      FPB Student (DC/AT)                 2.25”     x     2.25”
                                                                                                                                      FPB Rectangle (DC/AT PI)            3”        x    1.375”
                                                                                                                                      FPB Box (MT)                        3”        x      2.5”
                                                                                                                                      FPB Student (MT)                    3”        x   2.625”

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2011 media guide

                                                                                                             advertising: requirements
To ensure the highest quality print advertisements possible, please adhere to the following requirements:
We accept the following formats: Adobe InDesign 1.0 – CS4, QuarkXPress 4.1 – 7, Adobe Photoshop
6.0 – CS4, Adobe Illustrator 8.0 – CS4 (EPS Format). Please see below for details on how to prepare
your files.
general guidelines: To avoid production charges, your digital artwork dimensions must conform to our
ad sizes, standards and specifications. All ads must contain a border that extends around the entire ad,
except full-page tabloid ads. All ads must be sized according to the ad specifications per the advertis-
ing contract. Lines knocking out of a four-color background image, gradient or solid color must not be
smaller than one point.
Artwork: All artwork must be sent as a separate file, whether embedded or placed. It must be PDF, TIFF,
EPS or Native File Format as listed above. Use four-color (CMYK) or grayscale (black and white). It must
be sent at 100 percent full physical print size at a resolution of 300 dpi for gloss publications and 200
dpi for newsprint. It cannot exceed 280 percent total ink density for gloss and 260 percent for newsprint.
Fonts: All screen and printer fonts must be included. Fonts in Illustrator must be converted to outlines.
PhotoShop text must be rendered (not editable text). Black text must be 100 percent black or a shade
of solid black, not values of CMYK (cyan, magenta, yellow and black, otherwise known as four-color).
Reversed text must not be smaller than 12 points; four-color, text knocking out of a background, image,
gradient or solid color, must not be smaller than 12 points. Small color type should be no smaller than 12
points. Type that is thin and a color should be no smaller than 14 points.
nOTe: Ads with text or lines that do not meet these requirements will not print clearly.
Raster Ads: Pixel-based artwork (raster) must not contain text smaller than 12 points, reversed or color
text smaller than 14 points, or lines thinner than one point. Text and lines should be added in one of the
page layout applications listed above. Your ad must be in PDF, TIFF, EPS or native file format (listed
above), and must be either four-color (CMYK) or grayscale (black and white).
nOTe: Ads with text or lines that do not meet these requirements will not print clearly.
PDF File Requirements: All fonts must be embedded. No OPI tags on images/artwork or any profiles of
any kind such as ICC. Images/artwork should be at least 300 dpi for gloss and 200 dpi for newsprint.
Black or a percentage of black type should be 100 percent black/grayscale. Rich black type (values of
CMYK to make black) is not accepted unless type is at least 14 points or larger. It is recommended that
reverse type be no smaller than 12 points. Reverse type in colored boxes is not recommended. The total
ink density of your advertisement should not exceed 280 percent for gloss and 260 percent for newsprint.
Ink density exceeding these values will over saturate, causing your advertisement to appear darker than
For more detailed specifications and requirements, please contact our advertising department at
800/324-7758 or visit

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2011 media guide

                                                                                                                                                                         advertising: terms & conditions
1.    By signing your MPA Media Advertising Statement, the party agrees to pay for all advertising speci-
      fied in the agreement for the term of this contract.
2.    We acknowledge that we have received the “Ad Specifications and Publishing Schedule” and will
      adhere to the “Payment Due Date (space closing)” deadlines for all copy, changes and payments.
3.    If we do not send ad copy or ad copy revisions, in writing no later than Payment Due Date (space
      closing) deadlines, we understand that the last designated ad copy will be re-used for the next
      scheduled date.
4.    We acknowledge that all ad mechanicals will be discarded after three months of the expired con-
      tract, unless a request for return is submitted, in writing, to MPA Media.
5.    MPA Media will provide up to 30 minutes of graphic or web design services per advertising contract
      at no charge to non-agency clients. All graphic design services beyond 30 minutes per contract will
      be billed at a discounted rate of $65 per hour (15-minute minimum).
6.    We agree that ad space must be paid in full prior to the payment due date (space closing) deadline,
      on the “Ad Specifications and Publishing Schedule” or according to approved payment terms lo-
      cated on our advertising statement. Non-payment hinders production and may cause MPA Media
      to reschedule or pull our advertisement from our contracted issue date.
7.    We agree that if this contract is cancelled for any reason prior to its completion, we will be charged
      a $200 cancellation fee plus all previous contract advertising will be re-invoiced at the one-time
      rate. All cancellations must be made in writing prior to the Payment Due Date (space closing)
8.    MPA Media reserves the right to increase ad rates in alignment with production cost increases.
9.    “Paid Advertisement” may be added to any ad copy at the publisher’s discretion.
10. No Modification: This Agreement constitutes the entire agreement between MPA Media and you                 15.   Copy Authorization: All ad copy is accepted
    regarding the subject matter herein and supersedes any and all negotiations, representations, or                 for publication by MPA Media entirely upon
    agreements, whether written or oral. This agreement may only be amended by a written agreement                   the representation that the agency and/or ad-
    signed by MPA Media and you.                                                                                     vertiser is properly authorized to publish the
11.   MPA Media will make every attempt to deliver our publication to the circulation base on a regularly            entire contents and subject matter thereof.
      set schedule. However, delays may occur due to unforeseeable circumstances beyond MPA Media’s                  It is understood that, in consideration of the
      control pertaining to the printer, mail house, U.S. Postal Service and acts of nature. MPA Media’s             publication of advertising, the advertiser and/
      mailing schedule does not imply a guaranteed delivery date.                                                    or agency will fully hold harmless and will fully
                                                                                                                     indemnify the publisher from and against any
12.   Remedies: I understand and agree that, in the event this contract is breached by MPA Media, my                 and all claims or suits including, but not lim-
      damages are limited to the amount that I agreed to pay pursuant to this contract. I agree to this              ited to libel, defamation, violation of privacy,
      limitation of liability in order to receive more favorable advertising rates than would otherwise be           plagiarism and copyright infringement.
                                                                                                               16. EXPIRATION OF CONTRACT: This offer shall
13.   Jurisdiction: The parties submit to the jurisdiction of the courts of California or a federal court          be deemed revoked and a new contract must
      empanelled in California for the resolution of all legal disputes arising under the terms of this            be originated if it has not been signed by the
      Agreement; including, but not limited to, enforcement of any arbitration award.                              Company Officer/Owner within 48 hours of
14.   Attorneys’ Fees: Except as otherwise provided herein. If a dispute should arise between the parties          contract origination date.
      including, but not limited to arbitration, the prevailing party shall be reimbursed for all reasonable   17.   MPA Media reserves the right to reject or
      expenses incurred in resolving such dispute, including attorneys fees, but exclusive of such amount            cancel any advertising for any reason, at any
      of attorneys’ fees as shall be a premium for results or for risk of loss under a contingency fee ar-           time, including, but not limited to, rejecting
      rangement.                                                                                                     any advertising that makes a direct or indirect
                                                                                                                     negative statement, reference or inference to
                                                                                                                     any other vendor or company.
                                                                                                               18.   We understand that publisher may update or
                                                                                                                     revise any portion of this media guide at any
                                                                                                                     time and that the most current copy can be
                                                                                                                     found at

advertising sales 800/324-7758                                                                                                                                                   51

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