You Will Quickly And Substantially Increase Registrations
And Revenue By Up To 50% Through...
London School of Economics
Monday – Tuesday How To Use Direct Marketing and the Internet
March 17 – 18, 2008 to Increase Enrollments at Your . . .
• Public Workshops, Seminars & Conferences
• Free Seminars
• Association Meetings
• Medical Meetings and Briefings
• Distance Education Programs
Chicago, Illinois • Consulting Workshops
Thursday – Friday • Trade Shows
August 7 – 8, 2008
• Executive Development Programs
• Engineering Workshops
• Lead Generator Programs
You Will Learn To Build Profitable
Miami South Beach, • Databases
Florida • Promotional Packages
Monday – Tuesday
January 12–13, 2009 • Hotel Contracts
• Email Offers
Get Your FREE Comprehensive
Reference workbook and com- • In-House Sales
panion CD . . . updated before
• Web Sites A Two-Day Seminar
each session. You will use them
time and time again! • Timing Schedules By Ralph Elliott
Register Online at www.clemson.edu/esm
or Call Kay James at 864-656-2200 To Enroll
Yo u r H i g h P a y - B a c k C o m p r
“Ralph Elliott guar- Day1
anteed we’d leave this
Making Direct Mail Work for You to get Inquiries and • The pros and cons of text versus HTML
seminar with at least Customers 9:00 a.m. to 10:30 a.m. • How to comply with the spam laws and assess your spam score
• How to use direct mail for two-step marketing • Strategies/techniques to get past the spam filters
2 new ideas . . . well • Using envelope mailings for inquiry generation • How to use the early bird discount for email marketing
• How to increase the effectiveness of a self-mailer for inquiry generation • Testing strategies so you can increase your email click-through rate
I’m leaving with a • What to include in your direct mail follow-up letter to an inquiry • Optimal frequency of contact for effective email marketing
• How to use direct mail to market with a memory to your customers • Eight steps for email quality control
list of 51 excellent • Six variables to increase the impact of your direct mail packages • When do you unsubscribe a person in your email database?
• Effective headlines for your direct mail envelopes • Email design and layout recommendations
ideas immediately • Twenty-three ways to increase the impact of your cover letter • How to reactivate the deadwood on your email database
implementable when • How to use direct mail for multi-party marketing
• How to capture database names for direct mail follow-up after a How to Use External Databases to Complement Your
I get back to the of- seminar/conference
• How to key code your direct mail more effectively
House File and to Build Attendance 2:15 to 3:00
• Growth strategies and external databases
fice. A definite return • How to use direct mail to convert more first-time customers into repeat
attendees • How the list market works
on my investment.” • Database categories and how you can effectively use them
• Email marketing with outside lists
How to Build a Highly Responsive Permission Based Email • A six-step process for selecting outside databases
Database 10:45 to 11:30 • Selection options to get more responses when renting outside lists
Marketing Manager, • How to get more people to register online • How to get more mileage out of a database broker
Concordia University, • Four compelling reasons why you need your customer’s email address • How to turn your list into an income-producing asset
• How to use search engine marketing for email inquiry generation • Effective use of merge-purge to find multi-buyers and the best list
Montreal, QC, Canada • How to improve the conversion rate at your website landing page • How to target your audience using multi-list databases
• How to use popup screens and qualifying techniques to improve the qual-
ity of your email database
• How to use Google ad words and how to control the pay-per-click budget Optimal Timing to Reach Your Attendance Goals
• Key variables to track with your analytics software 3:15 to 3:45
• Ten ways to capture more email addresses • Selecting dates, days, and times that are best for seminars and conferences
• How to use permission emails to increase open rates and click-through • The best and worst months and days to hold your programs
rates • The best months to promote your seminar
• Ten variables that affect your promotional lead time
“Your presentation How to Use Database Segmentation to Build • Optimal lead time for programs based upon length
was full of content Response Rates 11:30 to 12:00
• Segmentation options Segmentation options for database marketing Marketing Plans and Offers to Close the Sale
and delivered in a • How to capitalize on the four generations in today’s seminar market 3:45 to 4:30
• How to use geographical segmentation • The impact of multiple offers on your promotional response rate
dynamic and enter- • Effective use of recency, frequency, and monetary value to determine • Recommended timetable for events so people can book
marketing priorities • How to use “save the date” strategies to begin enrollment building
taining style. You • How to get inquiries to register now
Email Marketing Promotion and Design to get More Clicks • How to get a commitment from prospective attendees early in the
provided so many 1:30 to 2:15 promotional cycle
• When to use multi-channel follow-up promotion options
good examples of • How to capitalize on the “Welcome to Your Organization” email • How to use team attendance to build your class enrollment
• Factors that determine recipient’s willingness to open and read your email • Identifying and capitalizing on your double-down day
what works, leav- • How to use link placement to increase CTRs on email offers • How to use a regret email to guide future promotions
• Selecting the optimal email timing and delivery
ing our group with • How to use pitch versus teaser subject lines
practical ideas, tips,
and techniques that
12 SPECIAL BEnEFITS 9. On a display table, you will have access to a library of
1. An experienced seminar leader . . . Ralph Elliott, who direct marketing materials — books, manuscripts, ar-
could be immedi- is doing what he is talking about…call him at (864) ticles, studies and more — to reference for future study.
656-3983 or email your questions to firstname.lastname@example.org. 10. Save $200 or more . . . register two or more for the same
ately implemented. (only one ‘t’ in elliot) session or for different sessions at $595 each and save
I highly recommend 2. A workbook and companion CD for reference $100 per person.
during the program and for back-home use. 11. Your satisfaction is guaranteed or a full refund.
your presentation to 12. Special Hotel Room Rates . . . contact the hotel at the
3. A personal critique of your promotional mate-
my MPI colleagues.” rial/strategy supplied prior to the location of your choice for special Clemson University
program. room rates.
Danielle Bowman, CMP, England: Delegates should book accommodations
4. Answers to your post-seminar questions with a
IMPI Communications 30-day free “hotline” service directly to the instructor. in South Islington, near the Angel
Board Liaison, Underground Station
5. Networking. . . with colleagues at breaks, lunch
Indianapolis, Indiana time and networking dinners. Illinois: The Allerton Hotel
6. Two manuals are included . . . one on mailing Chicago • 312-440-1500
lists, the other on marketing in-house programs. Florida: Courtyard by Marriott Miami Beach Ocean-
7. Complete a three-month accomplishment form that front, South Beach • 305-538-3373
will be sent to you three months after the seminar.
Or call Clemson’s Hotel Broker, Judy Nugent, at
8. As soon as you register, you will receiv e. . . 619-758-9097 or email her at email@example.com
a questionnaire to supply questioans you would like for help with your accommodations in Miami South
answered during the seminar, a free tote bag you can use Beach and Chicago. For hotel questions about London,
to bring material for the swap table and to take home contact Janis Stanger at 864.656.2715.
the conference workbook and companion CD.
Register Online at www.clemson.edu/esm or Call Kay James at 864-656-2200
ehensive P ro g r a m A g e n d a
Day2 “Elliott provided LOTS
of information I can
Financial Issues to Improve the Bottom Line •How to turn your exhibitor prospectus into a marketing masterpiece
9:00 a.m. to 9:45 a.m. •How to use your program agenda to get people to register put to use right away . . .
•Effective use of networking opportunities, and speaker bios in your
• Pricing considerations so you can maximize your revenue promotional marketing such as ‘run with the
•How to build trust so that you can increase your price •How to get testimonials and use them more effectively to sell your
•How to use price to build credibility seminars/conferences winners’ and ‘dump the
•Effective utilization of the psychological price barriers •Effective use of photos and color along with winning shapes in your
•Benchmarking best practices on marketing percentages for enrollment promotions insert attachment here dogs’ programs that take
•How to use cost base pricing
Finding the Ideal Venue for your Event
up a lot of my time.”
•How to eliminate buyers regret or buyers remorse after the sale
2:45 to 3:00 Andrew Walker,
How to Use Search Engine Optimization (SEO) to • The influence of your cover on enrollment Program Coordinator,
• How to select the perfect place for your meeting or convention
Make Your Website a Strategic Marketing Tool • Capitalizing on the best states and cities University of Akron,
9:45 to 10:30 • Negotiating hotel contracts that complement your seminar conference Akron, OH
• How to boost your website’s natural organic ranking delivery image
•Search engine optimization for top-ranked organic results
•How to use title and meta tags that catch the spiders
•Lift your rankings with alt tags, site maps, links, and site architecture
Program Implementation and Evaluation
•How to capitalize on directory programs 3:15 to 3:45
•Nine special ways to get more hits at your website to build your database • Nine key questions to evaluate a program failure
and website revenue • Marketing questions you should be asking on the evaluation form
• When and how to use online evaluation strategies and techniques
• How to use telephone follow up for evaluation and future course
Website Promotion through Viral and Benefit promotion
Marketing 10:45 to 11:15
• How to use “word-of-mouse” Effective Marketing and Selling of In-House Seminars
•How to use quizzes and viral marketing together
•How to capitalize on viral marketing in a direct mail environment 3:45 to 4:15
•Using gift certificates and on-site training to increase website conversions • Five reasons you should present courses in-house
•How to use a “training plan” to make your web site sticky • Five ways to generate in-house inquiries or leads
•Podcast and RSS feeds to provide information to customers • Twenty practical tips on how to sell to potential customers
•Website metrics you should be using to assess your success • Six alternative pricing approaches to help you maximize net income from “Your marketing session
• Three critical post-sale activities to ensure course presentation success at the Distance Educa-
How to Get More Leads / Bookings from Ads and • Three post-seminar follow-up recommendations
Telephone Marketing 11:15 to 12:00 • Nine reasons/justifications to make an in-house callback or follow-up tion and Training Coun-
• Recommendations on space ads to get inquiries
•How to integrate telephone and email marketing Wrap-Up and Adjourn
cil (DETC) Conference
•How to complement email and telephone marketing with direct mail 4:15 to 4:30
•How to build and use a telemarketing script provided many practical,
down-to-earth and excel-
Using Copy that Builds Rapport and Empathy so that
Recipients Respond 1:30 to 2:00 YOU’LL BEnEFIT MOST BY ATTEnDInG lent insights for our mem-
• Copywriting recommendations so that prospects read your promotions
•How to use the active voice in your emails and on your website THIS PROGRAM IF YOU ARE A . . . bers. The DETC program
•How to capitalize on the four great copy motivators
•Know when to use long copy versus short copy
was a great success, and
•How to capitalize on individual communication styles
• Private sector supplier of seminars and conferences
•Twenty-one general copyrighting tips to lift response rates • Association administrator providing seminars and conferences that success was due in
• Trade group executive presenting seminars and large part to your partici-
How to Overcome Objections to Get people conferences
to Register now 2:00 to 2:45 • Continuing medical and health education specialist
pation. I appreciate your
• The nine most common objections to registering and how to overcome
them • Continuing engineering education planner/ outstanding presentation
•How to build credibility with your advisory board administrator
•Capitalizing on clearing houses to build your credibility
on how to market distance
• Meeting planner responsible for seminar/conference marketing
•Using freelance organizers to build trustworthy conference programs
•Finding a co-sponsor to build trust in your events • University/college seminar and conference planner/ education!”
•How to create a title/subject line that grabs the prospect’s attention administrator Michael Lambert,
EIGHT REASOnS YOU AnD YOUR COLLEAGUES SHOULD ATTEnD Distance Education and
1. Get more miles out of email, direct mail, telephone 5. Write titles, use the agenda, testimonials, bios, Washington, DC
marketing, inserts, ads and your web site. pledges and guarantees to boost attendance.
2. Create an irresistible offer . . . making it attractive for 6. Select the best packaging...self-mailers, emails,
delegates to book, marketing after the sale, market- envelopes, cover letters, web pages and email blasts.
ing with a memory, using the “rule of two” and 7. Write the best copy length, create a sense of
reduce buyers regret. urgency, personalize the promotions and overcome
3. Maximize timing . . . lead time, time of the year, time the 9 most common objections to registering.
of the month and double-down day. 8. Select winning programs . . . get free speakers, capi-
4. Utilize correct pricing strategies including discounts, talize on location and increase profits on
team fees, how much to spend on promotions, in-house programs.
psychological price barriers and cost-based pricing.
Register Online at www.clemson.edu/esm or Call Kay James at 864-656-2200
HAVE YOU EVER ASKED YOURSELF THESE 1. What information 11. What are the economics of using compiled,
QUESTIOnS? YOU’LL GET THE MOnEY- should I include on our
web site to optimize con-
circulation and response databases?
12. How can I use psychological price barriers to
SAVInG, MOnEY-MAKInG AnSWERS versions to bookings? increase revenue?
2. What’s the best way to 13. How do I minimize the tradeoff between my
track email and internet marketing efforts to know response rate and price?
what works best?
14. How can I convert more public seminar
“You gave me over 3. How can I use our web site to get sponsors and attendees into in-house clients?
sell more exhibit space?
100 ideas to look at 15. What are some pricing strategies I can use to
4. What incentives work best to get early book-
when I get back to ings?
fill empty seats?
work. I am already 16. Which email components should I use to drive traf-
5. How much lead time should I allow for pro- fic to the web site and to increase registrations?
reviewing one idea motions to get the highest response rate?
17. What’s the best way to integrate direct mail, email,
6. How can I use lunches and socials to increase
that will save me attendance?
space ads and telephone marketing into our promo-
$20,000 this year.” 7. When should I use short versus long copy in
Scott Murphy, Director, marketing materials to generate maximum atten-
Technical & Professional dance?
Training, ASTM, 8. Which variables have the greatest impact on
response rates and how should I test them?
AnSWERS TO YOUR
West Conshohocken, PA
9. How much money should I spend on seminar/ QUESTIOnS
conference promotion? After you register, we will email you a questionnaire
10. How many dates/locations of each program you can use to supply questions on the burning
should I offer? issues that affect you. You’ll receive answers during
YOU’LL PROFIT 21 1. You will be prepared to ef- 12. You will learn when to use envelope mailings
WAYS BY ATTEnDInG fectively integrate multiple media
into your marketing mix to pre-
13. You will learn about post-course marketing of
vent a drop in your response rate.
in-house programs to build your office’s income.
2. You will learn 23 ways to make your emails more
14. You will receive answers to your individual ques-
appealing so you improve your “click-through”
tions during exchanges with your colleagues and
“I attended your your instructor.
3. You will learn how to use marketing after the sale
course on ‘Effective to eliminate buyer’s regret/remorse. 15. You will take away a project action plan of ideas
Seminar/Conference for immediate action back home.
4. You will learn 21 ways to structure a “user-friend-
Marketing’ way back ly” offer to produce a response. 16. You will receive samples of surveys you can use to
determine your customers’ interests and needs.
in 1988. It was prob- 5. You will learn how to use “the rule of two” to
bring back first-time customers. 17. You will receive a free copy of Elliott’s manual
ably the best seminar on Effective Marketing and Selling of In-House
… on any topic … I 6. You will learn how to develop titles, testimonials, Programs for back-home sales success.
outlines, special features and benefits that will sell
have ever attended; I your course. 18. You will learn how to tweak existing promotion
still use the notebook models to crack that elusive break-even bar.
7. You will learn when to use second and special
from that course as promotions to increase attendance. 19. You will start off above break-even if you are new
to the seminar/conference promotion business.
reference material.” 8. You will learn how to test and track outside data-
bases to build your meeting enrollments. 20. You will know how to tailor your message and
Christopher Harley, Direc- image to fit your audience, whether your offering
tor of Development, LIFE, 9. You will learn hotel selection criteria and practical costs thousands or $100 or less.
Los Angeles, CA ways to reduce your hotel costs.
21. You will leave with a brand new plan that has
10. You will learn how to avoid seven pitfalls of course a fresh look and feel, more compelling benefits,
implementation. a reposition pitch with a sweeter offer, a rock
11. You will receive a week-by-week timetable on how solid guarantee and an incredibly simple sign-up
far in advance to promote your programs. process.
Register Online at www.clemson.edu/esm or Call Kay James at 864-656-2200
Shanghai and Beijing as the country THREE WAYS YOU WILL BEnEFIT
Ralph Elliott, Ph.D. prepares for the 2008 Olympics and FROM YOUR InSTRUCTOR,
Consultant, Seminar 2010 World’s Fair.
Marketing Leader RALPH ELLIOTT
Ralph holds a Ph.D. in economics
and Economist from North Carolina State University.
“After a slump in public
As Professor of Economics Emeritus at Clemson, his 70
“Master of Event publications include a best-selling database monograph workshop registrations,
Marketing” and the classic “Effective Marketing and Selling of In- I contacted Ralph to
consult on sharpening
As faculty consultant, seminar marketing leader, and Part of Ralph’s work at Clemson included building the
economist Ralph Elliott has been refining his marketing
up our marketing tools.
Continuing Education program from a base of $70,000
technique in a broad variety of markets since the late to a multi-million dollar program. Ralph’s years of practi- Ralph came well-pre-
80s. Now the acclaimed “master of event marketing” cal, hands-on experience in developing, marketing and pared, full of value-
brings his field-tested know-how to you at three loca- presenting literally thousands of seminar/conference pro-
tions… Miami South Beach, London and Chicago. grams means you can capitalize on his success by making added suggestions and
him a part of your team. comments, and gave us
Ralph is known nationally... and internationally... a
dynamic seminar leader, having delivered more than 100 Whether you attend his public seminar, have Ralph on- lots of action items we
presentations at various state, regional, and national con- site, or schedule him for a keynote, you will walk away put into motion imme-
ferences for organizations across North America as well with a battery of ideas and ways to get potential custom-
as at numerous international venues. Your colleagues ers. Elliott will offer simple but effective techniques that diately. I highly recom-
around the world have been in his seminars in Oxford, will build trust in your organization, remove obstacles to mend him to you!”
England; Kaohsiung, Taiwan; Belfast, Northern Ireland; registration and court fence-sitters to attend your events.
Jane Sink, Vice President
Brisbane, Australia and Auckland, New Zealand, to Ralph’s philosophy and his workshop’s slogan are one
Marketing, Darryl L. Sink &
name a few. in the same....You Will Learn How to Pack the House
Associates, Inc., Monterey, CA
without Breaking the Bank!
Most recently he has been invited by the People’s
Republic of China to give marketing presentations in
TAKE THE nEXT STEP AnD COnTACT CLEMSOn’S
BRInG THIS PROGRAM AnD ITS BEnEFITS SOLUTIOn SLEUTH
TO YOUR ORGAnIzATIOn Ms. Tiffany Smathers, Phone: 864-656-1601
by bringing Ralph’s session to your location Email: firstname.lastname@example.org
or a location of your choice.
What do organizations like SAS, Carnegie Mellon, The marketplace and collected “best practices” examples
Association of State Hospital Administrators, The Con- of seminar conference marketing so you receive an “Ralph Elliott’s two-day
ference Board and the Association for Continuing Legal unbiased, even-handed view of what works and what in-house presentation to
Education have in common? They are all very successful doesn’t. This means you and your colleagues can im-
organizations, and they have all had Ralph Elliott do a mediately apply ideas that work. AHEC was information
special presentation for them. packed with actionable
3. Your satisfaction is guaranteed.
Here are the top 3 reasons to bring Effective Seminar/ Achieve the results you expect or there is no fee. ideas for all of our North
Conference Marketing to your location for a cost-effec-
tive, onsite team training session:
ESM Onsite delivers an effective and enjoyable active Carolina offices. Prior
educational experience for your entire team and this
commitment is backed by our unconditional guaran- to the seminar, Ralph
1. Get training at substantial cost savings to
your organization. tee...unless you feel 100 percent satisfied that ESM studied our promotional
has delivered even more than you expected, there is no
If you want your entire team to benefit from increased fee for the course.
materials and brought
seminar marketing savvy, you should consider bringing specific, practical recom-
ESM Onsite to your location. Whether you require a
single day for a small group or multiple days for exten- mendations to us.”
sive training for your entire team, ESM Onsite delivers Russet Hambrick, MLS, AHIP,
significant savings, an ideal location and exceptional • Along with your registration Chief, Educational and
convenience with the same quality enjoyed in the public confirmation, you’ll receive a free tote Information Services,
program. bag you can use to bring your brochure/ Southern Regional AHEC,
2. Build practical skills with benchmarking form/catalog samples and to fill with other Fayetteville, NC
brochures from the swap table that will be at
the back of the room.
Onsite, you receive ample opportunity to discuss best
• A 30-day FREE “hot-line” service directly to
practices for seminar/conference marketing...reflecting
your program leader after the seminar.
real-world situations. Essentially, Elliott has searched the
Register Online at www.clemson.edu/esm or Call Kay James at 864-656-2200
Don’t just take our word for it that Ralph’s workshops really
work, hear what past attendees have to say... along with practical examples. Elliott’s information
is very specific and actionable.”
-Rennay Barton, Director of Marketing Programs,
“The program MapInfo Corporation, Nassau, New York
1. Return on Investment Impresses
greatly exceeded my Attendees... • “Your presentation was full of content and delivered
expectations. The in a dynamic and entertaining style. You provided
• “Ralph Elliott guaranteed we’d leave this seminar
so many good examples of what works, leaving our
quality was equiva- with at least two new ideas...well I’m leaving with at
group with practical ideas, tips, and techniques that
least 51 excellent ideas immediately implementable
lent of an MBA- could be immediately implemented. I highly recom-
when I get back to the office. A definite return on
mend your presentation to my MPI colleagues.”
Level Marketing my investment.”
-Danielle Bowman, CMP, IMPI Communications Board
-Lucia Fusaro, Marketing Manager
Liaison, Indianapolis, Indiana
Strategy Course. I Concordia University, Montreal, QC, Canada
would recommend • “You gave me over 100 ideas to look at when I get 3. Colleagues find Effective Seminar/Confer-
to any small com-
back to work. I am already reviewing one idea that ence Marketing so beneficial, they come back
will save me $20,000 this year.”
pany CFO.” -Scott Murphy, Director, Technical & Professional several times. . .
Training, ASTM, West Conshohocken, Pennsylvania • “This is the best program on marketing seminars
Michael Beattie, CFO, and conferences! Ralph’s presentation skills and
Educational Symposia, • “As a result of what I learned in your course, I humor are excellent while providing so much
Tampa, FL increased the revenue from our major conference information in two days. I have attended twice and
program from $400,000 to $1,000,000 in one can’t wait to get back and start using all of the new
year. I followed that with similar successes in other ideas.”
conference programs.” -Char Alexander, Program Manager,
-Michael Critser, Director, Reed Exhibition Companies, Governor’s Industrial, Safety and Health Conference,
Norwalk, Connecticut Olympia, Washington
• “I traveled from Auckland, New Zealand to Chi- • “My second time attending and the seminar proved
cago to attend Ralph Elliott’s seminar. I had gotten to be a wonderful refresher. Wonderful information
my money’s worth by lunch time the first day!” and a great networking opportunity.”
-Mike Groves, Director of Executive Education, Univer- -Darlene Robbiano, Coordinator, Dr. James M. Bell,
sity of Auckland Business School, Auckland, New Zealand Training Institute, Canaan, New York
“You asked me how
2. Ralph Wows You... Keeps You Interested • “This is my fifth time at this program...each time
the program might be I come away with valuable stuff I can use! Ralph
& Makes Learning Easy...
improved . . . has a huge depth of knowledge on this subject and
• “In my 17 years as Director of Continuing Medical conveys it in an effective and engaging way.”
don’t change a thing. Education, Elliott’s marketing course is the most -Robert Bradford, President, CSSP, Vero Beach, Florida
I attend approximately useful one I have attended. Excellent delivery of
relevant materials!” • “After attending Effective Seminar Marketing in
7 national conferences -Rob Guerette, President, New England Educational 2005, I applied many of the rules and principals
per year and your Institute, Pittsfield, Massachusetts learned, and we experienced a 26 percent increase in
registrations ... which translated into $150,000.00
seminar has been by • “You asked me how the program might be additional revenue. This year I’m back in 2006 and
far the best I have ever improved...don’t change a thing! I attend approxi- I have brought our staff!”
mately seven national conferences per year and -Lynn King, Director of Continuing Dental Education,
attended.” your seminar has been by far the best I have ever University of Florida, Gainesville, Florida
Leona Draper, attended.”
-Leona Draper, Executive Director, Illinois Municipal • “I have worked in the continuing education area of
Executive Director, the University of Wisconsin for almost 30 years. I
Utilities Association, Springfield, Illinois
Illinois Municipal Utilities have attended Professor Elliott’s seminar on Market-
Association, Springfield, IL • “Your marketing session at the Distance Education ing Continuing Education twice. The principles
and Training Council (DETC) Conference pro- and tools I gleaned from those seminars have been
vided many practical, down-to-earth and excellent the corner stones for in house list development,
insights for our members. The DETC program measuring marketing effectiveness and pricing.
was a great success, and that success was due in Attending this seminar is worth every dollar and
large part to your participation. I appreciate your hour spent. Since my attendance at the seminar I’ve
outstanding presentation on how to market distance contacted Professor Elliott on numerous occasions
education!” for a question or an update on a resource. He has
-Michael Lambert, Executive Director, Distance
been responsive and helpful each time we’ve been in
Education and Training Council, Washington, DC
• “I was calling in changes to my conference registra- -Roberta Wang, Director Division of Continuing
tion forms and website as I was learning immediate Studies, The University of Wisconsin-Madison,
great ideas to increase response rates. I really liked Madison, Wisconsin
the fast pace and the combination of PowerPoint
Register Online at www.clemson.edu/esm or Call Kay James at 864-656-2200
shuttle from O’Hare Airport is approximately
HOW TO ATTEnD $27 per person one way or from Midway Airport
it is approximately $22 per person one way. You
Dates & Locations:
can find the airport express shuttle in the baggage London, England
Five Easy Ways To Register claim area.
Monday and Tuesday
The Courtyard Miami Beach Oceanfront in
March 17–18, 2008
InTERnET REGISTRATIOn Miami South Beach is 25 minutes from the
London School of Economics
Miami International Airport. SuperShuttle also
www.clemson.edu/esm provides transportation to the Miami Beach area; Rosebery Hall
rates are approximately $19 per person one way.
FAX your registration 24 hours a day by Chicago, Illinois
dialing 864-656-3997 Wednesday – Thursday
Bring Your Team and Save $200 or More! August 7– 8, 2008
You’ll save $200 or more by bringing colleagues to
CALL Kay James at 864-656-2200 this information-packed seminar, plus the tech- Allerton Hotel
between 8 a.m. and 4:30 p.m. EST niques you learn together will drive down your 312-440-1500
costs and increase your enrollments and revenue!
Miami South Beach,
EMAIL odcereg-L@clemson.edu Now is the time for you to act. Call Kay James
today at 864-656-2200 to register you and your Florida
MAIL Kay James, Clemson University,
January 12–13, 2009
P.O. Box 912, Clemson, SC 29633-0912 Courtyard by Marriott
Two Free White Papers on Seminar Marketing
Go to www.ralphelliott.com to get your free copies Miami Beach Oceanfront
of the papers plus you can join Ralph’s Effective South Beach
Seminar Marketing List Serv and network seminar 305-538-3373
What You Will Receive After You Register
As soon as you register, you will receive an email marketing ideas with colleagues around the world.
confirmation, a free tote bag, a questionnaire to
supply questions you wanted answered, a copy of
Elliott’s 21 profit-making strategies to improve Effective Seminar/Conference Marketing Sponsors
your bottom line and instructions on how to join
Elliott’s Marketing List Serv. Prior to the confer- ACEware Systems, Inc. …
ence, you will receive a roster of fellow attendees so Registration management software for your seminar and conference busi-
you can begin planning your networking contacts. ness. Join hundreds of other programs who use our registration software to
track registrations, programs, and finances. Call ACEware to get the best
Registration & Fees customer support in the business, powerful marketing tools, integrated
Reserve a block of seats for yourself and your asso-
ciates today by completing the registration request e-mail, real-time web registration and hundreds of
or by calling Kay James at 864-656-2200. The fee reports specifically designed to help you manage your
is $695 per person ($595 for two or more) and conference and seminar business.
includes admission to all sessions, two continental For a FREE evaluation copy call 800-925-2493,
breakfasts, special breaks, a comprehensive course email – email@example.com, or catch us on the web at
workbook and all follow-up services. A check-in www.aceware.com.
desk will be open at 8:30 a.m. outside the meeting
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day at 9 a.m. and ends at 4:30 p.m. MoreVisibility Search Engine Marketing …
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expense. To make a room reservation, call the Al- To learn more, please contact Andrew
lerton Hotel (Chicago) at 312-440-1500 or call Wetzler 561-620-9682, awetzler@
the Courtyard by Marriott Miami Beach Ocean- MoreVisibility.com or visit our website,
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For hotel questions about London, contact Janis
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Lewis Direct …
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The London School of Economics’ Rosebery including strategy, list brokerage and management. Mark also helps ensure
Hall, at 90 Rosebery Avenue, is located in South first-time list owners successfully place their
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ground Station (Northern Line, Bank Branch).
The Allerton Hotel in Chicago is 45 minutes
from O’Hare International Airport. An airport Contact Mark at LewisMails@aol.com.
Register Online at www.clemson.edu/esm or Call Kay James at 864-656-2200 7
InCREASE REGISTRATIOnS & REVEnUE THROUGH . . .
“I think that Ralph’s skills as a
EffEctivE Chicago, Illinois
presenter are the greatest asset
to this program. Second would
be the abundance of material I August 7–8, 2008
leave with. One final note – I Seminar/conference
Miami South Beach, FL
teach a public speaking course.
Ralph is one of the best present-
ers I’ve ever seen. Great balance January 12–13, 2009
between personality, knowledge,
approachability, humor, and
dedication to the training of his
LOnDOn, EnGLAnD • MARCH 17–18, 2008
—John Ferrare, Partner, CLEMSON UNIvERSITY NONPROFIT ORGANIZATION
Enerdynamics, LLC P.O. Box 912 U.S. POSTAGE PAID
Clemson, SC 29633-0912
A TWO-DAY SEMInAR Phone: 864-656-2200
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