YOUR COMPLETE GUIDE TO ABA MARKETING NETWORK
& BENEfITs
REsOURCEs
1-800-BANKERS
www.aba.com
WELCOME
To The ABA MArkeTiNg NeTWork
I
n today’s economy bank marketers are expected to
work faster, better, and more efficiently than ever
before. That’s why successful professionals are
constantly searching for time-saving solutions that
work, updates on the latest marketing trends and best
practices, and peer-to-peer exchanges that yield new
ideas and information.
As the only nationwide network of bank marketers,
the ABA Marketing Network allows marketing
professionals to tap into a wealth of expertise and
ideas. Membership is an exceptional value, providing
special services, discounts, and resources, as well
as instant access to hundreds of bank marketing
professionals. With a steady stream of on-target
publications, networking opportunities and learning
programs, ABA Marketing Network members never
have to look far for the strategies they need to raise
the bar on their performance.
www.aba.com/marketingnetwork
TAP INTO THE NETWORK
W
e did not invent the telephone or the internet,
but we found a way to make good use of
both. Through the ABA Marketing Network,
bank marketers can multiply their marketing efforts by
connecting with their peers across the country.
“ There’s no reason to put effort into “thinking outside the
ABA Marketing Network Professional box” – membership in the ABA Marketing Network brings
Online Community with it all you need; an unlimited pool of talented members
This Web-based community leverages technology to bring all ABA
willing to share ideas, successes, and failures, whether it be
Marketing Network members more functionality. The site is a private
meeting place that provides members of ABA Marketing Network with: at a conference or via e-mail. And best of all, unlike the tons
n An interactive discussion forum for exchanging ideas and information of unsolicited advice we all get in the mail, the ideas shared
n Marketing resource library full of useful articles, white papers, and
reports
within the ABA Marketing Network community are ideas
n Samples of member’s marketing collateral and templates to inspire among bank marketing professionals who share the
your creative side same trench as you do. ”
n And much, much more
David M. Kreiman
Senior Vice President
Be sure you are taking advantage of your member-exclusive benefits at Glenview State Bank, Glenview, IL
$852 Million in Assets
www.aba.com/marketingnetwork.
Membership Directory
Conferece Networking our online membership directory provides easy access to members across
Networking with peers at the annual ABA Marketing Conference is easy. the state or across the country. easy and fast - it’s all at your fingertips at
Members get special recognition by receiving an ABA Marketing Network www.aba.com/marketingnetwork.
membership ribbon at the conference. You’ll be able to identify fellow
members easily, which opens up opportunity for discussion with your peers. Telephone Briefings/Webcasts
Timely and Cost-Efficient
ABA Marketing Network Web Site Bank marketers can get timely and comprehensive information on a variety
Take advantage of the ABA Marketing Network’s member-only portal on of industry topics without having to leave the office. ABA telephone briefings
the Web site: www.aba.com/marketingnetwork. You’ll have access to and webcasts are an easy and economical way to stay on top of issues in
information about ABA publications, schools and conferences, and various today’s challenging economy. get the jump on your competition by attending
marketing resources. it’s the smart way to stay current with the latest one of the many sessions. You can easily find out what hot topics are being
marketing topics impacting the financial services industry. addressed by going to www.aba.com/teleweb.
PROfEssIONAL DEVELOPMENT
“ I see the Marketing Network as an invaluable extension of
what began with my School of Bank Marketing experience. The
ability to network with my peers on a national level is made
even easier today with daily e-mails, forum discussions, and
information sharing among noncompeting financial marketers. I
can honestly say that my CFMP certification played a significant
factor in obtaining a senior management position, and I would
highly recommend participation in the Marketing Network to
ABA School of Bank Marketing and Management
anyone who seriously considers a career in bank marketing. ” The first choice of bankers and financial institutions nationwide, the ABA
David Eldred School of Bank Marketing and Management is the only financial marketing
Senior Vice President/Marketing & Product Management
LibertyBank, Eugene, OR
school of its kind. it offers valuable, bottom-line benefits you can take back
$903 Million in Assets to your organization. Whether you’re an experienced marketer or new to the
profession, you’ll find the know-how you need for a long and rewarding career.
ABA Online Training
ABA Online Training gives you – and your bank – the knowledge to win. ABA Stonier National Graduate School of Banking
Designed especially for the financial services industry, the ABA Online once you have completed the ABA School of Bank Marketing and
Training delivers practical knowledge and unparalleled speed to proficiency. Management, senior level marketers should attend the ABA Stonier National
These self-paced and instructor-led online courses cover just about every Graduate School of Banking. Students develop strategies to be proactive
aspect of banking. ABA Online Training is available 24/7, so it can be used in today’s competitive financial environment, improve their effectiveness
anytime; anywhere there’s an internet connection. and hone their expertise in all areas of banking. The ABA Stonier National
Some instructor-led courses include: Graduate School of Banking has long been heralded as the nation’s
n AiB Banking Today preeminent program for banking professionals.
n AiB Financial and Business Planning for Bank Marketers
n AiB Marketing Financial Services ABA Marketing Conference
n AiB Principles of Banking With a focus on balancing the traditional needs of bank marketers and
n AiB Understanding Bank Performance today’s newer challengers, the ABA Marketing Conference will give you the
tools, tactics, and techniques needed to stay on the cutting edge.
Some of the self-paced courses include:
n Basic Banking knowledge Courses For more information on any of the schools or conference,
n Fundamental Business Skills Courses visit www.aba.com/events.
n retail Banking Courses
Visit www.aba.com/training for more information on all of the available bank
marketing related online cources.
PROfEssIONAL CREDENTIALs
ABA ABA
”As always, thanks for your
FINANCIAL ABA
FINANCIAL
MARKETING
AWA R D S
help! I just sent in the
MARKETING
invoice for my membership
AWA money!
- well spentR D S The
FINANCIAL
MARKETING AWARDs
AWA R D S
ideas, suggestions, and
advice pay for it many
times over! ”
Anne Moran
First Federal Savings Bank,
ABA Financial Marketing Awards
Elizabethtown, KY The ABA Financial Marketing Awards, sponsored by the ABA Marketing
$820 Million in Assets Network, is the premier national awards for financial services marketing.
each year, the ABA Financial Marketing Awards showcase and honor the
best in bank marketing and advertising from across the U.S.
Financial institutions - including banks, savings and loans, trust companies,
savings banks, insurance companies, brokerage firms, investment firms,
and credit card companies - and their advertising agencies, as well as ABA
service members are invited to compete.
Certified Financial Marketing Professional
ABA Marketing Network, in cooperation with the institute of Certified The ABA Financial Marketing Awards are presented once a year at the ABA
Bankers (iCB), developed a certification credential for financial marketing Marketing Conference in a variety of categories from Customer Acquisition
professionals. The Certified Financial Marketing Professional (CFMP) & retention Marketing to Annual reports and Branding. entries are judged
designation is bestowed upon top marketing professionals within the by asset size, so you compete with your peers.
banking industry who demonstrate financial marketing expertise. For more
For more information on the ABA Financial Marketing Awards, please visit
information regarding the certification, please visit www.aba.com/ICB/CFMP.
www.abafma.com.
AIB Marketing Diploma
ABA Marketing Network worked in cooperation with the American institute
of Banking (AiB) to develop a marketing diploma for junior-level marketers.
I’m going to win this year...
This diploma program provides the tools necessary for today’s potential bank You say that every year.
marketing professionals. Junior level bank marketers, employees with marketing
experience but new to banking, employees working in other areas of the bank
interested in marketing skills and branch managers responsible for selling
their bank’s products and services will benefit from taking this comprehensive
program. For more information, please visit www.aba.com/Training/aib_dip.
A MEMBER Member:
NOT and Easy Ways to Become a YET
ABA PUBLICATIONs Four Quick
Mail
Included as part of your ABA Marketing Network membership American Bankers Association
Attn: ABA Marketing Network
ABA Bank Marketing magazine 1120 Connecticut Ave., NW
(not included in junior or de novo memberships) Washington, DC 20036-5760
Financial marketing executives worldwide get their marketing savvy from
the pages of ABA Bank Marketing magazine. A one-stop destination for Phone
successful marketing ideas and intelligence, this publication features 1-800 BANKERS
essential industry news, in-depth articles, award-winning columnists, and
the ABA Marketing Network’s Marketing Edge Newsletter. Internet
www.aba.com/marketingnetwork.
Marketing Insights e-Newsletter
The Marketing Insights is a monthly e-newsletter that takes a look at Fax
202-663-7543
marketing-related news, and spotlights Marketing Network membership
Please include credit card information.
tools, benefits, and solutions.
Discounted rates available for the following ABA publications as part of your
ABA Marketing Network membership
ABA School of Bank Marketing & Management Papers
Use this collection of outstanding marketing plans and research papers from
the ABA School of Bank Marketing and Management to access a wealth of
practical ideas and innovative solutions for your bank marketing programs.
You’ll get the what, why, and how-to of successful marketing strategies. NEW Junior Marketing Network Membership
Does your fellow colleague already belong to the ABA Marketing Network?
If so, you can now join the Marketing Network at a junior membership level.
ABA Bank Marketing Survey Report
Compare your marketing budgets to those of your peers – and your competition Join today and enjoy the same membership benefits as a regular members
– all at a glance. This comprehensive resource presents statistics on (excluding subscription to the ABA Bank Marketing magazine) for a
advertising, public relations, sales promotion, training, and research. discounted rate. For more information, please visit www.aba.com/
marketingnetwork or phone 202-663-5355.
Bank Marketing 1-2-3
This collection of six publications provides practical examples of ideas you
can implement right away, helping you save time and money. each book has For more information on any of the resources or benefits listed
been compiled using field-tested examples that have been submitted by in this guide, please call the ABA Marketing Network at
marketing officers and Ceos. 1-800-BANKERS or 202-663-5355. For prices, or to order any of the
publications, call ABA Member Services at 1-800-BANKERS or
For more information on any of the publications, please visit
visit www.aba.com/marketingnetwork.
www.aba.com/marketingnetwork.
American Bankers Association
1120 Connecticut Ave., NW
Washington, DC 20036