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					                                FY10 BOD 3 Adopted Reports

    BOD Member
                                                    Reporting         October 1, 2009 –
    Position and      President – Nora Lin
    Name:                                           Period:           March 3, 2010

Several face-to-face board meetings and conference calls were held during this period of time
(see a list below). They all went well and were fruitful. The WE09 annual conference was a big
success and the Membership and Town Hall meetings also went well. A number of conference
calls were held with relevant board members to discuss Women in Academia, Code of Conduct
and Board 2020. I also attended the winter CPC meeting and two region conferences (H and C)
and have two more region conferences (D and J) to go.

A total of four trips to DC were made during this time. I represented SWE at the AAES Board of
Directors meeting in December. It was a great honor to represent SWE at two White House
events in November and December. One was the President Obama’s “Educate to Innovate”
champion kickoff event and the other was the White House Council on Women and Girls’
roundtable discussion on how to attract and retain girls and women in the STEM field. I also
attended SWE’s roundtable discussion on practical approaches for recruiting and retaining
women in engineering in January.

I attended the Asian American Engineer of the Year (AAEOY) Awards event on February 27
and spoke as a panelist at the “Reaching Out For American Dreams” discussion session. I was
introduced as a Northrop Grumman employee as well as the President of SWE. My speech
included a brief introduction of SWE and why I joined it.

FY09 audit was completed and the board approved the draft audit report in January. The
auditor is working with HQ to fill out Form 990 for submission to IRS. The Nominating
Committee has completed the nomination process and identified a slate of candidates for the
FY11 open positions for the BOD and BOT as well as for the Deputy Director of Regions and
the Deputy Speaker of Senate positions. Tellers and involved board members discussed and
streamlined the election result notification process. The Election Manual is being updated by
Tellers. The Planned Giving TF defined a list of donation recognition levels. The board
approved them in January.


-    I attended/hosted the following meetings and conference calls:
     o   The BOD2 was held on October 12-13 in Long Beach, CA. In addition, three (3) board
         conference calls were held in November, December, and February. A short face-to-face
         meeting was also held right after the ASPR on January 22.
     o   ASPR and Senate were held on January 22-23 in Chicago, IL. Fran Stuart flew to
         Chicago one day earlier and spent time with me to plan out the board activities for the
        rest of the fiscal year.
    o   The CPC meeting was held on February 18 in Orlando, FL. It was one of the best CPC
        meetings I had had. We had great discussions and shared many best practices. All
        meeting attendees were actively participated in the discussions. As a result, many new
        ideas and future discussion topics were generated.
    o   I hosted two conference calls to discuss Women in Academia related issues. The
        participants included Dr. A-R, Siddika, Fran, Betty and I. A road map for tackling this
        year’s goal was discussed. No change to the CPB will be made in the near future as
    o   Participated in several Code of Conduct conference calls during this time period. Many
        thanks to Melissa Tata for leading the effort and getting it approved by the Senate and
        continuing to lead the task force to complete all the action items.
    o   Hosted two conference calls on “BOD 2020”. We discussed what could be offloaded to
        HQ or others. We also discussed what board activities could be dropped completely.
        Unfortunately, we were not very successful in the later area. More discussion will be
        held in the coming months.
    o   Participated in several Finance Committee calls and reviewed the monthly financial
        reports. Many thanks to Joan Graf for tracking the financial status and handling all the
    o   Participated in one MCC call to discuss the future of MCC. Unfortunately, only four
        people, including Erin McGinnis and I, called in.
-   I represented SWE at the AAES Board of Directors meeting, which was held on December 1
    in DC.
-   It was a great honor to represent SWE at two White House events in November and
    December. One was the President Obama’s “Educate to Innovate” champion kickoff event
    and the other was the White House Council on Women and Girls’ roundtable discussion on
    how to attract and retain girls and women in the STEM field.
-   SWE held a roundtable discussion on practical approaches for recruiting and retaining
    women in engineering on January 12. I was the Emcee of the event. 58 people from ~25
    organizations in the engineering community and four (4) congressional offices were in
    attendance. It was a huge success! Many thanks to the GRPP core team for setting it up
    and organizing the meeting.
-   I attended two region conferences (H and C) and presented the “State of SWE”. I will attend
    region D conference and region J conference in March and April, respectively. I will present
    the “Finance Best Practices” for safeguarding SWE money at the region J as well.
-   I supported several PD webinars by introducing the speakers during this time period.
-   I worked with the Audit Committee, Nominating Committee, Tellers, and Planned Giving TF
    and supported their needs.
-   Region H Governor Elizabeth Bierman and I plan to attend the South Central Michigan
    section’s chartering banquet on May 20 in the Kalamazoo/Battle Creek area in Michigan.

FY10 President Award

                                                                                              Page 2 of 68

Audit Committee –
   The draft FY09 Audit report was approved by the Board in January. The Auditor is working
   with HQ and filling out the 990 Form for submission to IRS. Audit Committee has solicited
   quotes from Porte Brown and Wolfe for audit services in the next Audit Cycle. The
   committee is also reviewing the procedures and plans to submit updates for approval in 2nd

Nominating Committee –
  Chair and Committee have completed all steps in selection process for FY11 Society
  candidates, culminating in presentation of the FY11 slate to all members on 1/28/10.

   We also achieved these planned objectives:

          Publicized the nomination process, eligibility requirements, and position duties of
           Society offices during region meetings at Conference.
          Updated all sets of questions used in our process –the candidate’s self evaluation
           questions, the feedback questions sent to all members of the Society, and the
           evaluation questions used by the nominating committee reps.
   And these unplanned objectives:

          We tackled the issue of content of biography and candidate statements, resulting in a
           new format for this year’s ballot materials and guidelines for photos.
          All nominating committee communications (e-blast memos to membership or forms
           for candidates) have been updated to reflect several layers of bylaws changes.
          Chair started discussions with the BOT to formally define role of nominating
           committee in trustee selection/election.
    Our last objective, updating our procedure, contained in the “Election Manual”, is on track to
    occur in the March-April timeframe. We will wait until the teller’s changes have been
    incorporated before we rev the document with our changes.
Teller –

   We held two conference calls (October 1, 2009 and February 4, 2010) regarding election
   and notification processes. The Teller Committee, President, Headquarters Staff, Director of
   Regions and Speaker of the Senate participated in one or both calls.

   Student Elections - Alyse Stofer brought up a concern about the cumbersome process for
   electing Region Collegiate Representatives (RCR) and Region Collegiate Newsletter Editors
   (now Region Collegiate Communications Editors (RCCE)). After much discussion, it was
   decided to propose a bylaws change to the Senate so that only Collegiate Section
   Presidents will be allowed to vote for RCR, RCCE, Collegiate Senators and Alternate
   Collegiate Senators. The amendment was passed by the Senate in January. Elections for
   these positions would occur in March to allow student transitions in April, before school is

                                                                                            Page 3 of 68
   Electronic Elections – The group discussed the cost of elections and tried to come up with
   alternatives to electronic ballots. Because the database is in a state of flux and being
   updated, it was decided not to attempt changes in this year’s election process. The Teller
   Committee was asked to baseline other organizations to determine how they handle
   electronic communications. The Executive Director voiced concern over the not knowing if a
   member received their notification. There will be more discussion on this issue.

   Notification Processes – The Teller Committee will review the draft election manual and
   provide changes/comments to the Nominating Committee by March 31, based on the
   discussions from both conference calls.

   The collegiate voting process will not go through the Teller Process. Headquarters will work
   with Regions to complete the voting process.

   For the professional members, the elections will proceed as usual for this year. The ballot
   notification will be mailed out in April and voting will occur in May. The voting vendor will
   notify the Teller Committee of the vote count. The Teller Committee will certify the results
   and then notify the President. The President then has 24 hours to personally contact all
   candidates for the Board of Directors, Board of Trustees and Speaker of the Senate
   positions. If the President cannot get a hold of the candidates within 48 hours, she may
   contact them by email.

   For Governor positions on the ballot, the President will email the results to the current
   Governor who then notifies the governor candidates within 24 hours. If the Governors are
   not success for in contacting the candidates within 48 hours, they may email the candidates,
   For the Deputy Speaker and Deputy Director of Region positions, the President will notify
   the Speaker of Director of Regions, as appropriate, and they will then personally contact the
   candidates within 24 hours. If the candidates cannot be reached within 48 hours, they may
   be emailed.

Planned Giving Task Force –

   The Planned Giving TF defined a list of donation recognition levels. The board approved
   them in January. We need to be asking for all types of donations including annual giving,
   big donations, legacy giving, scholarship, restricted, unrestricted, when funds become
   available from someone’s IRA at age 70 ½, everything. Some TF members are willing to
   contact others and ask for donations. Webinar training is planned for April to teach member
   how to approach donators.


The Teller Committee will review the election manual and provide comments to the Nominating

The Teller Committee will benchmark other organizations as to electronic voting processes.

                                                                                            Page 4 of 68
Nominating Committee –

    The FY10 senate has yet to pass a motion stating that next fiscal year’s Society nominating
    committee will select the FY12 speaker and deputy speaker for the senate. This should be
    done prior to the end of FY10, so next year’s committee chair knows the scope of the
    committee’s task at the start of the year. (Note: The Speaker of Senate has accepted this

 BOD Member
 Position and          President Elect –                Reporting
                                                                           Oct 1, 2009 – Mar 9, 2010
 Name:                 Siddika Demir                    Period:

The Strategic Planning Committee has finished and delivered the environmental scanning report to the
BOD and Senate. The committee held and led a successful Annual Strategic Plan Review in January.
Many thanks to Stacey DelVecchio and Holli Pheil for their leadership!

I attended and supported several SWE meetings and calls (e.g. BOD, Corporate Partnership Council
meeting, Region Conferences (B and A) and task force/committee).

The FY11 BOD and BOT Installation and Reception and the CPC meeting will be held at Genentech in
South San Francisco, CA on August 12 . The BOD, BOT, CLF and RG Summit (some of the
aforementioned meetings are dependent on budget and funding availability) are also scheduled to be
                                           th      th
hosted at the Genentech campus on August 13 and 14 .


I attended the following face-to-face meetings, region conferences and teleconferences (a partial listing of
the key completed actions are also included below):

    o   Attended WE09 in Long Beach, CA, three board conference calls in November, December, and
        February, and a short face-to-face BOD meeting held right after the ASPR on January 22 in
        Chicago, IL.
    o   Successful ASPR and Senate meetings were held on January 22-23 in Chicago, IL. Supported
        the pre-planning meetings for ASPR in November, December and January.
    o   Attended the CEO Symposium, organized by ASAE, with Betty Shanahan on February 8-9 in
        Phoenix, AZ.
    o   Attended the CPC meeting held on February 18 in Orlando, FL. It was a very successful CPC
        meeting with rich idea/best practices exchange and presentations. There were about 60 CPC
        representatives in attendance in addition to additional reps joining via a teleconference.
    o   Attended the Region B Conferences on January 29-30 in Phoenix, AZ and the Region A

                                                                                                     Page 5 of 68
        Conference on February 26-27 in Stockton, CA. I presented the “State of SWE” at both
        conferences and also presented the GRRP module at the Region A Conference.
    o   Participated in several Finance Committee calls and participated at the strategic financial
        planning brainstorming. Many thanks to Joan Graf for leading the strategic financial planning
        effort, tracking the financial status, reporting out at the Finance Committee calls and handling all
        the questions.
    o   Supported conference calls to discuss Women in Academia related issues and charting the road
        map for this year’s goal.
    o   Participated in several Code of Conduct conference calls and two conference calls on “BOD
        2020” with several board members.
    o   Facilitated the preparatory FY11 SWE BOD and BOT Installation meeting with Genentech and
        SWE HQ. The FY11 BOD and BOT Installation is set for August 12 at Genentech in South San
        Francisco. The meetings for the different SWE entities will also be held at Genentech on August
          th         th
        13 and 14 .
    o   Updated the FY10/FY11 Leadership roster. Issued out the calls for the FY11 CBR and
        Committee Chair/Chair Elects. Applications are due by April 1 .
    o   Also attended the local events: The Joint SHPE/SWE/NSBE/ONYX Networking Event on
        December 3 hosted at Google and the SWE Golden Gate Section Scholarship fundraiser on
        March 6 and their holiday social in December.
Some of my planned upcoming SWE travel include:
    o   I will attend the FY11 budget planning meeting on Friday, March 12 in Chicago, the Region E
        Conference on March 19-20 in Philadelphia, PA and the SWE “Step Forward Conference” on
        March 26-27 in Mannheim, Germany.

Motion to Approve Revisions to SWE Strategic Plan


Strategic Planning Committee - ACCOMPLISHMENTS:
   The committee had numerous teleconferences with the owners and stakeholders for goals #1 - 4 in
    the strategic plan to brainstorm on making the objectives more measurable and obtainable in the 3 - 5
    year timeframe.
   The Annual Strategic Plan Review was held in January with the Senate and BOD and we reviewed
    the Environmental Scan (ES) report, agreed on intent for the rewritten objectives for goals #1-4, and
    had a brief review of 11 submitted proposed Mega Issues.
   The ES subcommittee members have delivered the Environmental Scan report and have made
    recommendations for amendments to the assumptions section of the strategic plan.
  The committee has kicked off a survey to the BOD and Senate with the 11 proposed Mega Issues
   and awaiting the results to understand which proposed MI will be incorporated into the Strategic Plan.
Corporate Partnership Council (CPC):

    A very successful CPC meeting was held in Orlando, FL on February 18 . It was very well attended
    and the interaction with the CPC companies and members were very positive.

                                                                                                       Page 6 of 68
The SPC continues to be on track as always with their deliverables and submitted their motion to
“Approve Revisions to SWE Strategic Plan” for BOD3.

FY11 planning is continuing. Calls for the FY11 CBR and Committee Chair/Chair Elects were issued out.
FY11 BOD and BOT Installation date is set.


 BOD Member
 Position and                                         Reporting          Sept 30, 2009 – Feb 28,
                      Joan Graf - Treasurer
 Name:                                                Period:            2010

The Finance Committee has completed a section and region assessment document. Also, a
standard financial procedure has been posted to their site and will be posted to SWE Money. The
Safeguarding presentation planning was well received by the Region Governors and will be at
each region conference. The Finance Committee reviewed the ‗proposed‘ senator procedure
changes and provided comments back. Region H, I, B, and C have completed Safeguarding
presentations. Region Governors are now working on assessments for their regions. We are
looking for a section to use assessment documents. Finance Manual will be next undertaking.
The FY10 Program Development Grant Committee (PDG) is setting up work groups to accomplish tasks
that were identified as part of our goals this year. The work groups are Documentation, PR, Grant
maintenance and International Grants. In October the restriction for grant applications to be new or a
“first time within the section event” was removed. Repeating a proven program is now acceptable and
Treasurer worked with PE to develop plan for FY11 budgeting. The plan was sent out and submittals of
information were provided with 1 group still outstanding. Quarterly reports were posted for the Senate
with no comments back after reviews. The Treasurer provided 2 sessions on Finance 101 for the Senate
with limited attendance and many technical issues for the call. Strategic Financial planning continues.
Monthly financial reports provided to the BOD.


Finance – Monthly finance Calls are working to review budget items and identify any concerns.
Also, conference budget for WE10 was reviewed and comments provided and actions will be
reviewed for WE10 and some for WE11. Summary will be provided for the review and if no
additional comments then will be able to send to the BOD for voting.

                                                                                                   Page 7 of 68
PDG Committee Work Group Tasks

   1) Documentation Work Group

      a) Undocumented rules – Document the rules so they are clear. (Example - Clerical work
         usually not funded. SWE volunteers should be used if possible. )

      b) Documents are on the community site and difficult to find (This is also in the PR work group)

      c) “Best Practices” document

      d) Include cost basis to justify large costs

      e) Better documentation of project expenditures (copies of the receipts). Detailed list of
         expenses that are categorized receipts required for large expenditures (amount to be
         determined). (This is also in the grant maintenance work group)

   2) PR Work Group

      a) Documents are on the community site and difficult to find (This is also in the documentation
         work group)

      b) Most commonly asked questions and answer document

      c) Post good examples of final reports and deliverables

      d) Way’s to get better visibility for PDG

   3) Grant Maintenance Work Group

      a) Templates (we need to understand why are we receiving very few application prior to
         making new templates)

      b) Grant deliverables that can be used by others

      c) Shorten the time it takes to get final grant documents (better follow-up on quarterly and
         final reports)

      d) Better documentation of project expenditures (copies of the receipts). Detailed list of
         expenses that are categorized receipts required for large expenditures (amount to be
         determined). (This is also in the documentation work group)

   4) International Grant Work Group

      a) What may be an unreasonable request for funding in the US may not be for an international
         grant request. What rules need to be put in place for international grants?

      b) Put in place subject matter experts that know enough about these countries to evaluate or
         help the committee with international evaluations

                                                                                                   Page 8 of 68
        c) Are there any laws that SWE needs to investigate that would affect the transfer of funds for
           international projects? (export laws or corporate restrictions)

Treasurer – Reviewed FY10 with board to see if any funds to be left on the table for FY10 to assist in
reducing expenses. Developing next step for strategic financial planning.

Reviewed first draft of conference budget with HQ and with finance committee. Review meetings held
for assessment documentation, safeguarding slides and other miscellaneous documents. As year of
education of Senate, board, etc we are making progress to ensure all understand financial information.
Received the FY11 input and developed summary that was provided to HQ for budget development and
waiting yet for 1 set of input for the budget.


None yet identified.


Finance – Assessment documentation is posted for region governors to use. Also, section
documentation completed so working to find sections to trial for this year.
Monthly budget meetings are being held to get concerns out and identify issues. Issues are answered
quickly by HQ and actions are followed up on.
Reviewed Senate procedure changes to understand how finance committee needs to be involved with
any proposals of fund usage.

PDG - October 1, 2009 committee conference call (5 members participated in the conference call, 2
members participated by documenting their comments by e-mailing or on-line submission)

       DR #286 Engineering Field Trip for Girls in Secondary Schools in Nigeria ( re-review) needed
        additional clarification
       DR# 284 Get SET Program Development Grant ( re-review) needed additional clarification
       Pre-review of Atlanta – SWE simple machines exhibit for Imagine It! the Atlanta Children’s
        Museum – This was a review of the event prior to receiving the grant application to confirm it
        meets the PDG criteria. The committee agreed that this meets the PDG criteria and should be
       MAL Summit – This event is a great idea but is not a good candidate for a PDG grant. Travel
        expenses are the majority of the proposed costs and PDG typically does not fund travel costs.

November 2, 2009 committee conference call (5 members participated in the conference call, 4
members participated by documenting their comments by e-mailing or on-line submission)
       Discussion on splitting into Work Groups

                                                                                                    Page 9 of 68
      DR #286 Engineering Field Trip for Girls in Secondary Schools in Nigeria (contacted Betty
       Shanahan to ask for suggestions for PDG international work group members)
      DR#287 Engineering Family Fun Day - requested clarifications

November 30, 2009 committee conference call (6 members participated in the conference call, 6
members participated by documenting their comments by e-mailing or on-line submission)
      Discussion on Work Groups
      DR#287 Engineering Family Fun Day (re-evaluation) - Approved
      DR#288 Tools for Solutions at Imagine It! The Children’s Museum of Atlanta Approved
      DR#289 Girls’ Engineering Exploration Approved
      DR#290 Girl Scout Engineering Fair Approved
       Region B outreach program SWEeter future (pre-proposal review) Region B has decided to not
       pursue a grant at this time. The committee discussed their proposed format and determined
       that it would be not be a good idea to give regions grant funds for them to distribute for
       outreach projects. We would be unable to track funds to the sections and it would make
       meeting the PDG requirements difficult.
      Work group tasks (assigned tasks to work groups)

December 14, 2009 committee conference call (5 members participated in the conference call, 4
members participated by documenting their comments by e-mailing or on-line submission)
      DR#291 Minnesota Section - Wow! That’s Engineering! Approved
      Advertise the Program Development Grants on the new section on the Aspire site called “Get
       Funding”. (This has been completed the link is

A session on “How to apply for a SWE Program Development Grant” was held on October 16, 2009, at
the SWE Annual Conference in Long Beach, CA

Two PDG Webinars were held in November. Follow-up e-mails were sent to everyone that had
registered that included the application templates and the webinar slides.

Treasurer – Working on budget tracking reports for fy10 with monthly review of the reports on the BOD
call. Next steps for Strategic Financial Planning covered at Strategic Planning Session. Attended and
participated in the Senate meeting. Updated scorecard information on a quarterly basis.

Reviewed audit at conference with finance committee and Audit chair. Provided minor comments.
Assisted in motion for audit.

FY11 budget information will be worked on with HQ. Meet with President, PE and ED regularly on any

                                                                                                   Page 10 of 68
budgetary items.


Senate reports were provided on a monthly basis but no comments sent back or any questions. Not
sure if reviewed.

PDG - Now that we have expanded to become an international society, PDG is receiving international
grant requests. In FY08 and FY09 PDG funded two projects in Nigeria submitted by the same person.
We have received another grant proposal this year but have put the proposal on hold while we put
together a work group to help support the review of international grant proposals. One of the
challenges we have is that the costs are well above the cost per participant that we would usually fund
and includes high travel costs for the person submitting the proposal. The committee does not feel that
we have enough international experience to understand what would be unreasonable. PDG has
contacted the international committee for support on the international PDG reviews. At this time DR
#286 Engineering Field Trip for Girls in Secondary Schools is still on hold until the international work
group can be established.

Sections continue to have trouble finding the PDG documents in the SWE communities. Is it possible to
post the information outside of the communities on the main website?

Finance Committee – waiting for official mail from Senate leadership on procedure changes and request
for Finance committee review so they can identify how included in their documentation (procedures or
charter) . Need official audit posted for all to have access to.

 BOD Member
 Position and         Executive Director &            Reporting
                                                                        10/1/09 to 3/1/10
 Name:                CEO: Betty Shanahan             Period:

At the end of February, membership (renewals and new) was:

Type                 2/28/10      2/28/09      2/29/08      2/28/07      2/28/06      2/28/05      2/29/04

                                                                                                Page 11 of 68
Collegiate:         9,509      11,198       10,619     10,860      10,251      10,400       10,245
Professional:       7,674       8,626        8,712      8,190       7,626       7,099        6,358
Total              17,183      19,824       19,331     19,050      17,877      17,499       16,603

Karen Horting is working with the Accounts Payable at Cummins’ CRTI facility to establish SWE as a
vendor. All paperwork has been submitted. Once this task has been completed, CRTI technical women
will be encouraged to join SWE via the online membership form. We are told that demand is high for SWE
membership. A one-day PD conference (modeled after Germany) is being planned for later this year.

Karen Horting will travel to Germany next month to attend the German section professional development
conference on March 27 hosted by John Deere. In addition, while in Germany she will meet with
executive management and technical leaders at Continental (Hannover) and John Deere (Mannheim). A
meeting is also scheduled with VDI, the Association of German Engineers, to discuss opportunities for

Fund Development
Corporate Partnership Council
FY10 Goal: 48 Members    Status on 2/26/09: 59 Members

New members
        Google
        SAIC

Upcoming CPC Meetings:
        August 12, 2010, 8:00 AM-4:00 PM, South San Francisco, CA (Genentech campus)
        November 3, 2010, 4:00-6:00 PM, Orlando, FL (during WE10)

Corporate Membership
FY10 Goal: 80 members        Status as of 2/28/10: 62 members

The most significant drop has been in the new member category (as compared to FY09).

Individual Contributions
FY10 Leadership:             Goal:        $1,000                 Status on 1/31/10:        $500
FY10 Board:                  Goal:       $15,000                 Status on 1/31/10:      $7,300**
FY10 General:                Goal:       $25,000                 Status on 1/31/10:     $54,545

FY10 CPC (Unrestricted):     Goal:      $100,000                 Status on 1/31/10:     $73,422

                                                                                          Page 12 of 68
**We have contributions or pledges from 13/13 BOD members.

$60 for SWE's 60th
We launched the ―$60 for the 60th‖ campaign following the WE09 conference. With a gift of $60,
members can help us celebrate SWE‘s first six decades of success. Contributions to this campaign are
unrestricted. The campaign is being promoted through member e-blasts, in SWE magazine and in All
Together, SWE‘s electronic newsletter.

The $60 for SWE’s 60th Campaign will run until the SWE60 Finale Celebration at WE10 (11/6/10).

Grant Funding (government, private foundations and corporate foundations)
        National Science Foundation Award          $350,000 for all partners
         Enhancing Engineering Society Outreach, in partnership with AISES, NSBE, SHPE – over 1½
         years. The full proposal that we submitted to NSF is posted as a resource in the board private
         community. An overview (i.e. much shorter than the full proposal) can be found on the NSF‘s
        Henry Luce Foundation $26,850
         (SWE Literature Review online and searchable)
        Google    $250,000
         for SWE Journal publication/dissemination and technology upgrades.

Revenue Sources
The David James Group donated facilitation for a staff strategy session on revenue generation on
December 3. We have included the concepts for a virtual conference in the conference budget. We are
also developing a plan to sell the retention study to corporations.

Planned Giving
The Planned Giving Task Force was created to develop a process to discuss giving opportunities with our
members, including estate planning and unrestricted gifts. Following a meeting at the WE09 conference,
there have been two teleconference calls on November 30 and January 7. Dates for the next
teleconference are currently being circulated (most likely to be held in mid-late March).

Action items for the upcoming call include: discussion of the prospect list, plans for a training webinar in
April, the status of the FAQ document, and plans for meeting with potential donors at the FY11 BOD
installation and WE10 in Orlando.
The task force submitted recommended individual giving levels which were approved through a motion at
the January 22 BOD meeting. These will be added to the site. The task force is now looking at
potential recognition opportunities to be implemented in FY11.

Career Services Center
The Career Services Center is seeing an increase in activity. Although well below the activity of FY08, we
are consistently above FY09 numbers and tend to be growing. 4,134 jobs have been posted during FY10

                                                                                              Page 13 of 68
and 1,186 new résumés have been posted. I anticipate we’ll be close to budget for the Career Services

The new scholarship submission system successfully completed the upper-class application cycle on
February 15. We received about 1000 applications, about a 5% decrease over the previous year. The new
system is showing delivering value in less time per application for staff processing and will be easier for
the judges.

K-12 Outreach
Wow! That’s Engineering!

2009 Data








                         Date and Time

       Wow Boston     1:00pm -4:00pm            144             n/a               47   61%     18%             5%     16%
       Wow            9/19/09
       Huntsville     8:30am -3:00pm            155                51             34   39%        4%         50%       7%
       Wow Los        11/7/09
       Angeles        1:00pm -4:30              134                39             50   14%     52%           19%      15%


                    Objectives                                                                            Notes

                                                                            Represents the percentage of girls
         Facilitate a change in attitude                                    who said they did not want to be an
         about careers in engineering by                                    engineer before the event and
         introducing participants to the                                    changed their mind as a result of the
         creative, innovative, and forward                                  event. Note: about 50% of girls
         thinking sides of engineering.        14%       20%            17% report that they are undecided.

                                                                                                                      Page 14 of 68

                  Objectives                                                           Notes

                                                                      Represents the percentage of girls
                                                                      who reported that the hands on
       Engage participants in hands-on                                activities "Made me more confident
       activities that build self-                                    in my ability to succeed in
       confidence and critical thinking                               engineering and Increased my
       skills around engineering                                      confidence in my ability to participate
       principals.                          51%      59%          55% in engineering projects or activities".
       Foster mentoring relationships
       between participants and role                                  Represents the percentage of girls
       models to encourage an                                         who reported that they would talk to
       expanded sense of community                                    an engineer that they met at the
       and a deeper understanding of                                  event if they had questions about a
       what engineers do.                   50%      44%          47% career in engineering.
       Connect priorities about what
       participants want in their future
       work and life to the work and life
       of an engineer by sharing                                      Represents the number of girls who
       personal stories and celebrating                               reported that a career in engineering
       the accomplishment of women                                    matched what was important to
       engineers.                           70%      68%          69% them in work/life.

Wow! That’s Engineering! – 2010 Sections and Dates Selected
       Cleveland State University – April 10, 2010
       San Diego, CA – August 7, 2010
       Pittsburgh, PA – TBD (end of September or Early October)
       Accepted 14 application via a new online registration form

Training Volunteers
       Techbridge: Role Modeling 101 Training.
          o 25 attended the live event
          o webinar replay available at
       Design Squad: How to Use Design Squad Materials
          o 20 attended the live event

                                                                                                 Page 15 of 68
           o webinar replay available at
        Wow! That‘s Engineering! Making the Most of your Outreach Event
           o 30 attended the live event
           o webinar replay available at
        FIRST: Increasing the number of Girls and Female Mentors in FIRST
           o Scheduled for March 2, 2010

Aspire Website
        In the period from October -February, Aspire saw the following changes in activity as
         compared to this time frame last year.
           1. 40% increase in site visits
           2. 208% increase in page views
           3. 120% increase in page visits
           4. 189% increase in average time on the site
           5. 44% decrease in bounce rate (or the number of visitors that immediately leave the site).
        Significant changes have been made to the Aspire site. Of note:
           o Since early August when we released the Aspire Outreach Events Calendar, we have
             received over 50 submissions.
           o We have added a ―Get Funding‖ link to the Engineers section of Aspire. This link allows
             members to learn about and apply for Program Development Grants from the Aspire site for
             the first time. In the 30 days that this link has been available we have had 70 visits.

FIRST and SWE have agreed on an MOU that will allow FIRST and SWE to:
        Engage their affiliates in business, education and higher education to increase awareness and
         enrollment of student programs in science and technology.
        Increasing participation in science and technology among young people.
           Emphasize the primary goal of increasing the number girls participating in FIRST robotics
As a result of the MOU:
        SWE attended the FIRST Kick-off Event on January 9 at Dean Kamen‘s home
        SWE and FIRST will be presenting a webinar on March 2. This webinar will teach members
           o What FIRST is
           o How to get involved
           o About inspiring stories from the field
        SWE will exhibit at the FIRST Championship in Atlanta on April 17, 2010.

                                                                                             Page 16 of 68
        FIRST will take a more active role in our Wow! That‘s Engineering! signature events.

Girls Inc.
ExxonMobil Foundation awarded a program development grant to the Society of Women Engineers to be
used to support SWE‘s partnership with Girls Inc. There is a natural fit between our organizations and we
plan to use this grant to help facilitate excellent programming for girls. To that end, SWE and Girls Inc.
have created TEEMS (Together Exploring Engineering, Math, and Science)

TEEMS is not a canned program but rather a framework that provides SWE members and Girls Inc.
affiliates with the flexibility to meet local needs.

The framework includes:
        Objectives
        Funding
        Training
        Planning Tools
        Activity Resources
        Assessment Tools
Pilots have launched in Wilmington, NC and Boston, MA.

National Lab Day
       National Lab Day will bring together stakeholders in communities of support where science,
          technology, engineering and math (STEM) professionals and teachers can work together to
          assess current labs, update or refurbish lab equipment, conduct equipment and materials
          inventory, clean and repair equipment, and provide technology support. Projects can also center
          on computer or outdoor labs—anywhere where hands-on lessons in the STEM subjects can
          come alive.
        The first National Lab Day is scheduled for the first week in May 2010.
        National Lab Day has been promoted through our newsletter, on the Aspire site, via our
         Regional Governors and on FaceBook.
        Members interested in registering should visit

Professional development
Web Seminar Updates
       Planning webinars on the following topics:
           o   Developing Your Work/Life Strategy
           o   Communication Styles: Power or Pitfall
           o   Managing Global Teams
           o   Strategic Crisis Management
           o   Good to Great: Insights of a Woman Executive

                                                                                              Page 17 of 68
            o Supply Chain Management

         Full archive of all past SWE Webinars (2004 to present) made available online.
         Recently completed series on ―Collaboratively Negotiating for the Compensation You Deserve‖

FY09 & FY10 Webinars (as of 2/20/10)


                                                                      Total Registration
                                                                                           (1 lowest - 5 highest)


My SWE Communities-July 29, 2008           SWE                              242                 4.10           3.81

Gaining the Competitive Advantage-
                                           Kellogg                          647                 4.46                  4.4
September 28, 2008
Diverse Perspectives Drive Innovation -
                                           Kimberly Clark                   440                 4.30           4.12
November 20, 2008
Work Life Balance - Part 1
Balancing Act: Managing the Demands        Abbott                           716                 4.09           4.04
of Work and Home-December 11, 2008
Part 1 - Can’t We All Just Get Along:
Improving Your Emotional Intelligence      Bank of America                  454                 4.25           4.27
Quotient (EQ)- December 18, 2008
Part 2 of Work-Life Effectiveness Series
- Managing Workplace Stress - January      Honeywell                        373                 3.94                  4.0
8, 2009
Part 2 of Improving Your Emotional
Intelligence Series - Can't We All Just    Honeywell                        522                 4.15           4.39
Get Along? - January 15, 2009
Part 3 of Work-Life Effectiveness Series
- Taking Control of Your Time-January      Abbott                           555                 4.45           4.27
22, 2009
Part 3 of Improving Your Emotional
                                           Medtronic                        429                 4.41           4.44
Intelligence Series -January 29, 2009
Part 1 of Career Futuring Series - The
Career Security Profile -February 12,      Alcoa                            570                 4.32                  4.4

                                                                                                        Page 18 of 68

                                                                 Total Registration
                                                                                      (1 lowest - 5 highest)



Engineers Week Webinar: SASS-E Girlz      Dorothy M. & Earl S.
                                                                       362                 4.72            4.38
- February 17, 2009 [Outreach]            Hoffman
Part 2 of Career Futuring Series -
Career Risk Assessment -February 26,      Alcoa                        315                 4.22            4.35
Part 3 of Career Futuring Series -
                                          Alcoa                        499                 4.39            4.45
Career Risk Assessment – March 19th

He Said/She Said Part 1 - May 7th, 2009   BAE SYSTEMS                  380                 4.35            4.42

Minimize the Pain of Change and
                                          Booz Allen Hamilton          335                 4.10            4.00
Maximize Your Result – May 21st, 2009
He Said/She Said Part 2 – May 27th,
                                          Boston Scientific            303                 4.16            4.28
He Said/She Said Part 3 – June 9th,
                                          FM Global                    271                 4.16            4.28
Become a Change Agent and
Accelerate Your Success – June 18th,      ITT                          219                    4.2                 3.8

Totals/Avg. for FY09                      -                      7,631                     4.26            4.22
                                                                 Total Registration

                                                                                      (1 lowest - 5 highest)



Values Based Leadership Part 1 –
                                          HP                            319                4.39            4.10
September 14th, 2009
Values Based Leadership Part 2 –
                                          HP                            284                4.28            4.13
September 21st, 2009

                                                                                                    Page 19 of 68
                                                                     Total Registration
                                                                                          (1 lowest - 5 highest)



Values Based Leadership Part 3 –
                                         Abbott                             262                   4.5          4.42
September 28th, 2009
Little Things Mean A Lot: From
Microinequities to Micro-Affirmations    Kellogg’s                          242                4.64            4.55
September 30th, 2009
Role Modeling 101: Inspiring Girls in
Engineering                              ExxonMobil                         281                4.29            4.07
October 6th, 2009
Collaborative Negotiation – Part One
                                         Southern Company                   344                4.38            4.25
October 29th, 2009
Collaborative Negotiation – Part Two
                                         BAE SYSTEMS                        221                4.71            4.65
November 10th, 2009
Collaborative Negotiation – Part Three
                                         BAE SYSTEMS                        224                4.33            4.50
November 17th, 2009
Delegating Authority
                                         BP                                 268                4.63            4.14
December 2nd, 2009
WOW! That's Engineering                                                                   (took the
                                         Motorola                           103                                4.56
February 4, 2010                                                                             avg of
Collaboratively Negotiating for the
Compensation You Deserve – Part 1        Boston Scientific                  272                4.35            4.35
February 11th, 2009

Total                                                               2,445                      4.43            4.33

Other Professional Development Updates
       2 Podcasts completed in February
           o ―Your First 90 Days‖ by Heidi Holden (FM Global)
           o ―Impact of Title IX on STEM‖ by Cathy Pieronek (GRPP Chair)
         Working with CLCC to review their modules and seek out opportunities to make their materials
          more accessible by the membership.
         Working with Brian Knier and marketing team to further develop the PD section of

                                                                                                        Page 20 of 68
        Completed IACET application for accreditation. In early March we will submit the full
         application. We expect to have a site visit/inspection in late April or May.

Public Policy
Roundtable to Discuss Attracting and Retaining Women in STEM Fields

On 1/12, SWE convened a roundtable for the engineering community to discuss practical approaches to
attracting and retaining women in STEM fields. 58 representatives from associations of science and
engineering professionals, Congressional offices, federal agencies, industry and academia attended.

Topics included the statistics of women in STEM in higher education; examples of what universities and
professional societies are doing to address the underrepresentation of women and others in academia and
the STEM workforce, including the NSF ADVANCE program; and an overview of the recent NASA Title
IX reviews of STEM departments. Kim Markiewicz, from CPC member DuPont, provided with the
industry‘s perspective on the need for diversity in the STEM workforce.

While the roundtable presentations did highlight some of the many innovative efforts underway in
academia and industry to attract and retain women in the STEM fields, they also emphasized the lack of
real growth in the number of women who have earned engineering bachelor's degrees nationwide since the
mid-1980s, and the lack of retention of women with bachelor‘s degrees in engineering in academia, and the
engineering workforce in the long-term.

From this roundtable, ASEE President J.P. Mohsen, Ph.D. rewrote his column for Prism to capture ideas
from the roundtable. The next step will be a working lunch at Congressional Visit Day on 3/24.

President Announces "Educate To Innovate" Campaign

President Nora Lin, along with other leaders of the STEM community, joined President Obama at the
White House when he announced his new “Educate to Innovate” initiative. The President discussed his
plans for convening a series of high-powered partnerships involving leading companies, foundations, non-
profits, and science and engineering societies dedicated to motivating and inspiring young people across
America to excel in STEM.

SWE GRPP Speaks At Congressional Briefing

On November 10, the National Coalition for Women and Girls in Education (NCWGE) held the
Congressional briefing STEM Education: How Gender Bias Hurts Girls, Boys, and U.S. Competitiveness.
More than 85 representatives from Congressional offices, federal agencies, nongovernmental
organizations, industry and academia attended the event, and SWE Chair of Government Relations, Cathy
Pieronek, served as a panel speaker.

                                                                                            Page 21 of 68
SWE Annual Conference
WE09 Results

WE09 Survey Results (post conference survey)
       79% were satisfied with the amount of communication SWE provided about the WE09. This
         was slightly higher (+3%) than last year.
       Over 86% were pleased with the quality of the materials. Slightly lower than the previous year
       The website and email communication were the biggest providers of information for WE09
        conference attendees (who filled out the survey), 62% and 49% respectively. (Social media, our
        newest form of communication, came in at 6%.)

Repeat attendance indicator:

                                                                                          Page 22 of 68
Attendance Summary

                                                                            Page 23 of 68
                 MEMBER          NON-MEMBER          MEMBER         NON-MEMBER
Milwaukee         1030                121             925              1070          31   3177
Anaheim           1389                161             1026             1519          69   4164
KC                1180                200             1014             1585          49   4028
Nashville         1504                397             1185             1856          60   5002
Baltimore         1865                515             1275             2267          73   5995
Long Beach        1611                316             1034             1553          73   4587

Conference Registration by Type
                              DAILY           FULL   GUEST
Milwaukee           136       283             2727     31
Anaheim             209       169             3717     69
KC                  162       114             3703     49
Nashville           429       110             4403     60
Baltimore           726       207             4989     73
Long Beach          227       153             4134     73

Conference Full Registration: Breakdown by Membership Type
                     MEMBER         NON-MEMBER           MEMBER           NON-MEMBER
Milwaukee             959                   58                768             942
Anaheim               1311                  88                945             1373
KC                    1144                  91                977             1491
Nashville             1443              79                   1129             1752
Baltimore             1714              114                  1185             1976
Long Beach             1529                 213               958             1434

WE09 Tactics (awareness)
        Direct mail
             o Save the Date postcard – 483 impressions
             o Exhibitor prospect mailer – 12,216 impressions
             o Professional brochure – 9,242 impressions
             o Collegiate brochure – 17,030 impressions
        Exhibitor prospect e-mail blast – 11,431
        Exhibitor e-mail blasts – 20,136
        Member e-mail blasts – 88,559
        Collegiate Outreach kits – 738
        Conference ads (SWE magazine) - 160,000 impressions

                                                                                           Page 24 of 68
        PR media blast - 464
        Digital Banner ads / LA Times Advertorial – 1,414,920
Total Impressions       1,735,219

WE09 website (page impressions)
       1. Home                                          74,966
       2. Registration and General Information          26,119
       3. Travel and Accommodations                     14,274
       4. Exhibitor List                                11,400
       5. Career Fair                                    4,726
       6. Exhibitors and Sponsors                        4,229
       7. WE09 Toolkit                                   3,994
       8. Sponsors                                       3,177
       9. WE09                                           2,910
       10. Plenary Session                               2,663
Total Impressions (top 10 pages)                       148,488

WE09 Financial Results
The conference income was 3% over budget and expenses were 12% under budget. We’ll carry
approximately $550K into the FY11 budget from the conference overage. Karen Horting worked to
negotiate away the attrition penalties we faced. However, this in increasingly an issue, and we are
developing incentives to encourage attendees to stay in the hotel block.

Future Conferences
Karen and Jeanne completed site visits for 2013 conference venues in Los Angeles and Phoenix. Based on
their feedback, the board has approved the selection of Phoenix.

Betty is working with her counterparts at NSBE, SHPE, AISES and GEM to investigate partnership
opportunities with the conferences.

        We are planning to webcast and record 12 sessions, 3 plenary panels, and the keynote. These
         will be offered for sale as a virtual conference.
        The marketing plan has been completed and integrated into the conference budget.
        The conference budget has been completed and reviewed by the finance committee.
        Over 270 abstracts submitted for conference.
        Plenary descriptions have been drafted.
        Policies and guidelines for speakers have been posted to the WE10 site
        Keynote speaker, Tana Utley, has been selected.

                                                                                             Page 25 of 68
SWE Aspire Website (Re-launched April 15)
Site Usage
        15,059 visits (1,255 / month) 42% increase vs. 2008
        32,195 page views (2,682 / month)
        2.14 pages / visit
        02:00 time on site
        63.61% bounce rate
        68.44% new visits
Top Content Pages (page views)
        Wow!                      3,824
        Events calendar           1,595
        SASS-E Girls              1,155
        Scholarships & awards     1,080
        Apply to Wow!                 870
        Event in a Box                657
        Resources by grade level 472

SWE Main Website
SWE Main Website Site Usage in 2009

          358,767 visits (29,897 / month) 10% increase vs. 2008
          1,000,962 page views (83,413 / month)
          2.79 pages / visit
          2:36 time on site
          44.29% bounce rate
          56.94% new visits

Top Content Pages (page views)                         Public Policy Pages
          Scholarships       40,107                            Home         2,960
          Membership         15,116                            Spotlight      471
          Member Log-in      14,008                            Positions      339
          Join SWE            9,904                            Activities     310
          Search              9,561                            Resources      323
          About SWE           8,561                           Total          4,403
          Find Local Section 7,444
          Awards              6,323

                                                                                      Page 26 of 68
SWE E-Newsletter
Concerns had been raised about the open rate of the All Together Newsletters. The following shows
our open rate. The industry benchmark for e-mail open rates for non-profit is 17.5% according to
Epsilon research 2009.

                                    Collegiate Newsletter

  15.00%                                                         Collegiates Percent Opened
            br y

            M y

         pt ust
           Au ly

            em r

            e r

          O er


         ec e
         F e uar

         ov e



       D mb

        N ob

       Se g


                                  Professionals Newsletter

  20.00%                                                              Professionals Percent
  15.00%                                                              Opened
        Fe ary

           M y

           em t
          Au ly

        ec er

           e r

         O er



       N obe

      Se gu

      D mb





Computer Engineer Barbie
SWE had the opportunity to partner with Mattel for
their announcement of Barbie‘s 126th career as a
Computer Engineer. We worked with Mattel to provide
Barbie with clothes and accessories that would be
typical for a computer engineer (including letting them
know that I have never worn a lab coat in 24 years as a
computer engineer). We developed a quote for Nora
that highlighted our desire to reach girls and used the
messaging from the NAE Changing the Conversation
report. The only individual quoted by Mattel in their
press release were a representative of the NAE and

                                                                                              Page 27 of 68
Nora. Nora‘s quote received significant pickup in the media that followed.

We also provided Barbie marketing with leads to two accomplished computer engineers – and
SWE members – in the LA area (Harvey Mudd President Marie Klawe and Director of
Engineering at USD Kathleen Kramer). They were interviewed for a documentary that Barbie
marketing is developing on computer engineering. We are working to have other opportunities to
remain involved until Barbie is released.

SWE Social Media
The following summarizes our Social Media channels at the end of calendar year 2009 vs calendar
year 2008. I continue to encourage SWE leaders to post to these channels.

3,874 friends – nearly 100% increase vs. 2008

SWE utilizes the site for advertising conference information, professional development webinars and
career center job board.

SWE YouTube Channel
SWE has 20 subscribers. This was not used by SWE in 2008.

The SWE YouTube Channel currently features the conference promotional videos.

1,360 members - 400% increase vs. 2008. At the end 2009 we migrated LinkedIn members from a
group organized by Erin McGinnis. We have seen a large growth from that and the organic growth
that happens as a site gets more members. We are currently at 2,000 LinkedIn members.

SWE utilizes this site to publicize membership, PD programs, SWE conference and career center job

SWETalk 370 subscribers. This was not used by SWE in 2008.

SWE utilizes this Twitter site to announce SWE news and happenings, including announcing events
and happenings live during SWE annual conference.

Karen Horting has been elected to a two-year term on the Board of the Commission on
Professionals in Science and Technology (CPST).

Karen attended SHPE Annual Conference, 10/29-10/31 (SWE had a booth in the Career Fair).

Betty will be a member of the “WISE SIG Panel Discussion - Choosing a Career Path in Engineering”
at the NSBE conference.

                                                                                            Page 28 of 68
Betty has been appointed by National Academy of Engineering President Charles Vest to the
advisory board for the next phase of the Changing the Conversation initiative.

Betty has been elected Secretary of CESSE (Council of Engineering and Scientific Society Executives).
Her term will begin after the CESSE annual meeting in July.

Betty participated in a panel organized by AIMBE for a student biomedical engineering conference
on why to belong to organizations.

We have received 33 messages to the from October 1, 2009 – March 1, 2010.

10/01/09   Question regarding membership status. Responded on 10/01/09 & issue resolved.

10/02/09   Question regarding rebate checks. Responded 10/02/09 & issue resolved.

10/03/09   Member requesting to change sections. Responded and completed on 10/05/09.

10/05/09   Question regarding joint membership. Responded and completed on 10/05/09.

10/15/09   Member request login & password. Information provided on 10/15/09.

10/16/09   Member request receipt for payment. Responded and completed on 10/16/09

10/16/09   Member request login & password. Responded & completed on 10/16/09.

10/16/09   Question regarding updating profile. Responded and completed on 10/16/09.

10/19//09 Member request login & password. Responded and completed on 10/20/09

10/28/09   Question regarding refund of tour at Long Beach conference. Responded on 10/28/09

10/29/09   Question regarding joint membership. Responded and completed on 10/29/09

11/04/09   Question regarding SWE webinars. Responded and completed on 11/05/09

11/04/09   Member request login & password. Responded and completed on 11/05/09

11/05/09   Question regarding SWE rebate check. Responded and completed on 11/06/09

11/12/09   Member request change in section. Responded and completed on 11/13/09

11/13/09   Member request login & password. Responded and completed on 11/13/09

11/30/09   Member request login & password. Responded and completed on 11/30/09

12/04/09   Question regarding SWE communities. Responded and completed on 12/07/09

                                                                                             Page 29 of 68
12/05/09   Questions regarding membership list of section. Responded and provided list on

12/10/09   Question regarding membership roster. Responded and provided list on 12/14/09

12/14/09   Question regarding login & password. Responded and provided on 12/14/09

12/21/09   Question regarding joint membership. Responded and completed on 12/23/09

12/22/09   Request for new membership pin. Responded and completed on 12/23/09

12/29/09   Question regarding community moderator. Responded and completed on 12/30/09

12/31/09   Questions regarding SWE membership. Responded and completed on 01/04/10

01/02/10   Question regarding joining SWE. Responded and completed on 01/04/10

01/14/10   Request to change chapter. Responded and completed on 01/15/10

01/18/10   Question regarding online renewal. Responded and completed on 01/18/10

01/25/10   Member request login & password. Responded and completed on 01/25/10

02/02/10   Question regarding collegiate membership. Responded and completed on 02/02/10

02/04/10   Member request to switch regions. Responded and completed on completed on 02/04/10

02/12/10   Question regarding listservs. Responded and completed on 02/15/10

02/24/10   Question regarding joint membership. Responded and completed in 02/24/10

Membership Retention
                      Overall        Collegiate     Professional
FY10 goal             18,535           10,485          8,050
February 2010         17,183            9,509          7,674
% to goal              92.7%            90.7%          95.3%

Membership Retention
                      Collegiate     Professional
FY10 goal                  50%               70%
February 2010              40%               66%

Corporate Partnership Council
FY10 Goal: 48 Members    Status on 2/26/09: 59 Members

                                                                                            Page 30 of 68
Corporate Membership
FY10 Goal: 80 members         Status as of 2/28/10: 62 members


    BOD Member
    Position and     Director of Education –       Reporting
                                                                    October 1 – March 1
    Name:            Lana Flakes                   Period:

The focus of this period has been prioritizing goals of the committees with respect to making the
most efficient use of resources we currently have available to us. Further, the committee leads,
along with myself and applicable HQ staff, have been brainstorming and strategizing methods
for implementation of those goals that have higher priority. A concentrated effort has been
made to ensure parallels between goals identified by the respective committees, and the
proposed SWE FY11 Strategic Plan, as well as those goals established/identified by HQ.
Dialogue with applicable HQ staff remains on-going to monitor the potential availability of


-    The FY10 SWE National Conference was an incredible success – I personally attended 5
     (Outreach, Scholarship, CIC, Strategic Planning, & SWE Faculty Advisors/Counselors)
     committee meetings; participated as a judge/panel member for our Girl Scouts event; and
     attended the Region C Meeting. Committee meetings were well attended – 20+ persons.
            o   AIs were assigned during the scholarship committee meeting to (1) author
                descriptions of our scholarship benefactors to be used in promoting a sense of
                connection between recipients and benefactors; (2) canvass professional
                associations to determine how reduction of federal aid due to awarding of private
                scholarships is being addressed; and (3) potential for a webinar on endowing
                scholarships for financially healthy sections/members.
            o   Approximately 300 members were trained in proper outreach
            o   A detailed presentation of the necessary elements for continuous viability of SWE
                Collegiate sections was conducted @ the SWE Counselors Meeting @ National
                Conference. The SWE Counselors have communicated various needs for their
                group & effective ways to address their needs, as well as make efficient use of
                current resources to fulfill these are being formulated.
-    A Programs & Services Assessment was conducted during BOD1. The following questions
     were put forth by the strategic planning committee – specifically concerning outreach –
     feedback is annotated in blue:
     1.     AWE Program Background
     Discussion: Survey Mechanism and what do we learn.

                                                                                          Page 31 of 68
Committee is trying to disseminate SWE friendly survey and give to sections.
Funding sources – a little money on the Penn State side?
AWE Program and the Assessment Program – do we go forward with assessment program and is
this the right tool?
Assessment important to SWE – Yes.
Let outreach decide on what tool.
Decision: Committee to come back with a recommendation on assessment tool.

Feedback: Simple to use data collection and reporting tools to track the efficacy of SWE's outreach
effort are crucial to the continued viability of SWE's Mission, and even more importantly, corporate
funding/underwriting/sponsorship of SWE's Outreach programs. The survey mechanism that was
utilized as a part of the AWE Program was lengthy, and elements of the survey did not capture the
metrics that were needed. Because of this, most volunteers did not find the survey useful, and instead,
opted to develop their own surveys. Some definite weaknesses were identified in the AWE tool, and
the committee recommends that its use be eliminated. A dedicated Assessment Working Group has
been established, which has been tasked to develop appropriate tools for evaluation and impact
tracking. Additionally, the Assessment WG will develop a data collection plan to address all metrics
associated with outreach. Work has begun on this effort, and some preliminary documents detailing
these tools have been generated. The outreach program manager is currently working in conjunction
with HQ staff, in an on-going effort, to determine restricted funds that may be allocated to support
further development, and implementation of these deliverables, as well as to identify grant potentials
that particularly target this type of activity.

2. Teach Members to Learn
Discussion: Webinars done this year. Also, in discussion with the LCC.
Requested $15K for 3 webinars and some travel do some sessions. 250 SASS-E Girlz registered.
SASS-E – information on how to work with counselors.
Difference between teaching girls vs how to do a program? Do we need to separate out doing a
program vs how to work with girls? Expanded program how to work with kids.
Action: Work with Alison to reword the program name to include both (program and effective training)
and the description. Update the whole document.
Budget: $3000 for each webinar. The speaker is free. The technology is costly. Plus $4000 for
Decision: table – discuss on a future BOD call.

Feedback: It is important to understand that key to the success of SWE's Outreach Efforts is not just
recruitment of girls into the engineering, science, technology, and math arena, but effective delivery
in the messaging regarding S.T.E.M. and S.T.E.M. careers; that same timely & correct messaging is
equally important to the longevity within S.T.E.M. careers/pursuits that these young girls will commit
themselves to in adulthood. The Outreach Committee does endorse separation of programs to support
each of the these areas, and has proposed the following budget amounts for each:

        Adult Influencers (targeting S.T.E.M. messaging by parents/counselors) - $1000
        Teach Members to Deliver (entails module development in concert with LCC and associated
        costs with broadcast of 5 supporting webinars; targeting educating and training our
        members/outreach volunteers on the development and execution of effective Outreach
        Programming/Activities) - $15,000
        SASS EGirlz (adaptation of the Hoffaman Endowment, which supports maintenance/updates
        to current program materials geared toward education middle school counselors on ways to
        cultivate the interests of girls in S.T.E.M.) - $2000

-   A dedicated Outreach Working Group is in its initial planning phases, with the main goal this

                                                                                               Page 32 of 68
           year to be to create a strategy moving forward with our Adult Influencer programs (Connecting
           Educators, SASS-E Girlz, Parents Presentation from Wow!). The Training WG Lead/Outreach
           Committee plans to begin telecons with the LCC Chair to promote parallel efforts for module
           development, as the LCC begins strategizing their FY11 agenda. The WG targets a completion
           date of the revamp in latter April 2010. A modified program name which adequately captures the
           essence of this program is still under development.
    -   SWE has been awarded a new NSF grant Enhancing Engineering Society Outreach for
        All Girls (EESO). This project will support engineering professional society engineering and
        STEM educational outreach efforts by bringing together engineering society outreach
        leadership to learn more about effective outreach practices that have the ability to reach
        girls, including those from underrepresented populations. A primary emphasis of the project
        is to encourage professional societies to integrate practices that work with diverse
        audiences into K-12 engineering outreach activities. A national workshop and an
        accompanying, sustained web site are the vehicles for delivery.
    -   I attended the Annual Strategic Plan Review Meeting in Chicago in latter January.
        Proposed modifications for the identified goals in FY11 include
               o    restructuring SWE’s volunteer programming to adapt to the dynamics needs &
                   lifestyles of SWE’s diverse membership;
               o   further/kickstarting pilot programs at the community college and middle/high
                   school levels, to increase the number of women/girls graduating in S.T.E.M.;
               o   making dedicated efforts through outreach programming to reach a diverse
                   demographic of young girls; under the outreach platform,
    -   Telecons have been conducted with the leaders/coordinators of each committee, under the
        education umbrella, to develop proposed FY11 budgets for each area. Budget
        recommendations were submitted to the SWE Treasurer on 2/14.
    -   The Outreach Program Manager has been specifically task to work with HQ to identify
        currently restricted funds/fund potentials that may be allocated to supplement prioritized
        initiatives/goals of the Outreach Committee in FY11.
    -   Outreach Awards have been updated to be more in line with our National programs -
        Connecting Educators Award to Adult Influencers Award and Girl Scouts Award to
        Partnership Award.
    -   Implementation of Work Groups has been very successful. It has helped the Committee to
        better share the responsibilities. It has also helped more people to get involved as everyone
        on the Committee has a more specific role as every Committee member is on 2 Work
        Groups. I would suggest this approach for all large National Committees. In addition,
        Outreach Committee Leads (Allison, Mary, and Randy) have held all communication with
        WG Leads only and asked them to roll down information to their WGs. It's helped to ease
        communication as well.
-       1 Webinar held so far this year on role modeling.

        2 Webinars being worked - Wow! That's Engineering! and FIRST.
    -   Updates are periodically being made to the Asprire website. Big recent ones are the Wow!
        Page, which was updated to be better organized. Also a specific Eweek page was added
        that was a one-stop shop for information on Eweek, tips on activities to do for Eweek, etc.
    -   Work has begun on the SWE/GSUSA/WGBH event for WE10. The event is targeting 250

                                                                                                 Page 33 of 68
    girl scouts. Calls have been conducted for the 3 groups to begin discussion on the agenda
    and budget for this event.
-   Girls, Inc & TEEMS pilot events have kickstarted.
-   Outreach Committee Leads, Dir. of Ed, and Outreach Programming Manager have begun
    brainstorming and outlining the infrastructure for SWE Girlz – high/middle school pilot.
-   Actively participating in the development of the SWE Code of Conduct.
-   Actively participating in the SWE 2020 Future Board development effort.
-   Outreach has exceeded its FY10 metric goals, in a number of areas, by a 4x – 8x degree of
    magnitude. Kudos to the Outreach Committee, HQ, and all of the fantastic volunteers for
    the tremendous efforts!




    -   FIRST MOU has been approved.
    -   2 new potentials have been identified for community college pilot expansion – Baton
        Rouge Community College & a technological school in the Sierra Foothills Region.
    -   Electronic Scholarship Processing System has performed well for the
        upperclassman/renewable scholarship category.



       Metric Tools for the Effectiveness of Current SWE Outreach Programs – Should be
        earmarked as a priority need for viability of not only outreach programming, but
        continued corporate sponsorship of SWE’s initiatives/mission
       SWE Counselor Coordinator, Kelly Schable, has identified many needs of the SWE
        Counselor Volunteers – some of these needs, and accompanying recommendations, are
        paraphrased below:
           o   Run SWE Counselor training at least once per year at national conference
                    Wi-Fi for Training on Communities @ Session.
           o   Train regional trainers to present training at Region Conferences.
                    SWE Counselor/Faculty Advisor Module

                                                                                          Page 34 of 68
           o   Ensure SWE Counselor Accountability
                    Hold Counselors accountable for Sections not meeting charter
                       requirements, annual report submission, and up-to-date information at
                       SWE HQ
                    After the due date, we need to get a separate list of those who have not
                       submitted reports
                    How do we impose responsibility for annual reports on SWE Counselors,
                       and its impact on collegiate section standing?
                    Track responses @ beginning of academic year
                    Counselor is supposed to be elected – black hole.
           o   Create/maintain a user-friendly “Forum” for Counselors to enable easy location of
               reports and other resources, sharing of best practices, lessons learned, and
               other valuable information
                    May need to use another electronic media b/c communities is confusing
           o   Ensure smooth transition of SWE Counselor Coordinator role from the Collegiate
               Interests Committee (CIC) to direct report under “Director of Education”
           o   Annual reporting process is broken – SWE Counselor cannot sign-off on annual
               reports b/c they have no visibility; it was only a survey that went out – could not
               be printed.
                      Is annual report & financial report form electronic or paper downloadable
                       this time (communities)?
                      SWE Counselor signature authority necessary before submission?
                      Confirmation email from HQ that it was received
                      Where does it go when submitted electronically?
                      Is it possible that they can upload it to a repository & able to confirm
                       receipt by checking the repository; can they can archive it?
      Unresponsive to/Loss of Communication between Dir of Ed and Committee Lead
      Researching alternative telecon numbers to reduce committee telecon expenses

 BOD Member           Director External
 Position and         Initiatives                  Reporting         September 16, 2009 –
 Name:                                             Period:           March 3, 2010
                      Melissa Tata

The Board and Senate approved the Leader Oath of Office and Member Code of Conduct along
with the Procedures for Review of Member Conduct. These files and the Policy Against
Harassment will all be posted. The scorecard has been updated and we are making great

The INWES Education and Research Institute has requested expedited processing for its
application for 501c3 status based on reciprocity with charity status in Canada; and continued
with development of program and operations documentation with regards to making donations
and applying for funds for charitable projects worldwide. INWES submitted a letter to the new

                                                                                            Page 35 of 68
President of the European Commission regarding his key drivers for The EU2020 Strategy
towards a smart and green economy


       I have been driving updates to the leader oath of office and member code of conduct
       with Fran Stuart, Lana Fountain, Betty Shanahan and three members of the Senate
       (Suzanne Woll, April Lauper & LeeAnn Bush). We have aligned to have 3 total
       documents (1) Member code of conduct which will include conflict of interest and refer to
       the following two files and the public policy & review of member conduct procedures (2)
       policy against harassment and (3) leader oath of office. We have also updated the
       procedure for review of member conduct and agreed upon only Nominating Committee
       members from past 10 years as Ethics Committee members. All four files will be posted
       on the SWE website once Betty obtains approval for the updated files from Legal. Fran
       and I are working on a bylaws proposal to add the following so that we don’t have to
       keep individual member signatures on file: members in SWE agree to adhere to the
       “Code of Conduct Policy” and the “Policy Against Harassment” and leaders in SWE
       agree to adhere to the “Oath of Office”. With help from Betty, I submitted the Ethics
       Committee membership job descriptions since the committee selects their own chair.

I updated the scorecard with feedback from various Board members and we are making
great strides on our goals. I participated in the “Future BOD” and public policy planning
calls. I worked with Cathy Pieronek, GRPP Chair, to provide feedback for the SWE
yearbook. I attended the region C conference and was able to meet with one of my
collegiate mentees there. I also attended the strategic planning and Senate meetings.
The Senate approved the procedure for review of member conduct and the oath of
office pending the aforementioned updates.

I interviewed for the President-Elect position and submitted my ballot biography. I
began discussions with prior Presidents for ideas on how to be most successful. I
started participating in the Finance Committee and Strategic Planning Committee

Gail Mattson, International Network of Women Engineers and Scientists Representative
Since the kickoff at the BIEN2009 Regional Conference in August in South Korea, the formation
of regional networks have continued with specific efforts being reported on establishing Asian
and African INWES Networks.

The working relationship between INWES and the INWES Education and Research Institute as
the Canadian Charity has been further clarified based on meetings with an attorney who
specializes on the operations of Canadian Charity organizations and discussions with the

                                                                                         Page 36 of 68
INWES Executive Committee. The focus has been on the coordination of fund raising and
implementation of projects within charity status restrictions.

The INWES Education and Research Institute has requested expedited processing for its
application for 501c3 status based on reciprocity with charity status in Canada; and continued
with development of program and operations documentation with regards to making donations
and applying for funds for charitable projects worldwide.

Sue Bird, INWES President; and Monique Moutaud, INWES VP Conferences participated in the
UNESCO Partner’s Forum in Paris. This was set up for Non-Government Organizations
(NGOs) who are allied with UNESCO to gain an understanding of the diverse workings of
UNESCO and to understand how many different projects and initiatives are being undertaken all
over the world.

INWES submitted a letter to the new President of the European Commission regarding his key
drivers for The EU2020 Strategy towards a smart and green economy. She specifically
addressed those key drivers related to inclusion and empowerment of women in STEM. Please
refer to the INWES Newsletter #5 for the complete text of her letter.




Both metrics are green with # of events that are sponsored by SWE National at 4 and # of
publications/presentations participated in by SWE at 9.

 Events sponsored by SWE:
         1.      Engineering Societies Briefing on engineering in K-12 classroom - 10/16/09
 (SWE was a sponsor) (Q2)
           2.     National Coalition for Women and Girls in Education (NCWGE) Congressional
 briefing entitled, "STEM Education: How Gender Bias Hurts Girls, Boys, and U.S.
 Competiveness." with Cathy Pieronek as panelist - 11/10/09 (SWE is a member of NCWGE)

 Presentations/publications by SWE:
          1.     SWE Testimony before the House Committee on Science and Technology
 Subcommittee on Research and Science Education at a hearing entitled, “Encouraging the
 Participation of Women in STEM Fields.” Ms. Barbara Bogue, Co-Founder and Co-Director of
 the SWE Assessing Women and Men in Engineering (AWE) Project, testified on behalf of
 SWE. - 07/21/09 (Q1)

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          2.    SWE signed onto Letter from Engineering Community Applauds Department of
 Education's Competitive Preference to STEM Race to the Top Applications - 8/28/09 (Q1)
          3.    Presentation by Cathy Pieronek, GRPP Chair, at NCWGE briefing entitled
 "Women in STEM: The Need for Change for Women in Higher Education"- 11/10/09 (Q2)
          4.    SWE signed onto letter from numerous STEM organizations to President
 Obama expressing the STEM community’s support for the Administration to embark upon a
 Presidential STEM initiative- 11/20/09 (Q2)
          5.    SWE endorsed the Engineering Education for the Innovation Economy Act-
 11/24/09 (Q2)
          6.    SWE letter thanking House & Senate for supporting Engineering Education for
 the Innovation Economy Act - 2/10/10 (Q3)
         7.    Presentation on GRPP to CPC - 2/18/10 (Q3)
         8.    Presentation at EPA district 5 - 3/12/10 (Q3)
         9.    Presentation at all region conferences (Jan-May)



 BOD Member         Director of Membership
 Position and       Initiatives                  Reporting
                                                                  October – mid-March
 Name:                                           Period:
                    Erin McGinnis

Working to set the strategic objectives for the membership development (i.e., what SWE
membership should look like in 3-5 years). The main objective is extrapolated from the current
SWE strategic goal 4. I discussed ideas on how to expand Goal 4with the BOD in February.
Near term actions include
   o Motion to create and charter the Membership Initiatives Advisory Board
   o Board Approval of the Membership Initiatives Advisory Board strategies and objectives
   o Continue to form the first International CIG and support the three pilot groups
   o Continue to offload the CIC strategies that go beyond membership
   o Cleanup and Clarify the Charter for MCC
   o Cleanup and Clarify the Charter for Membership
   o Appoint a new MCC Chair and MCC Chair-elect and Membership Chair-elect

Due to the low membership numbers this year, the Membership Committee is shifting their

                                                                                        Page 38 of 68
focus away from the Benchmarking exercise and concentrate on ways to increase the
membership numbers.
     See attached motion for the chair-elect.
     The committee met during the WE09 conference and brainstormed ideas on
       benchmarking Membership. A list of organizations to contact and areas to focus on
       were compiled.
     A set of slides was distributed to all the Region Governors for presentation at the Region
       Meetings at the Region Conferences.
     A telecom was schedule to brainstorm ideas to increase the society’s numbers in early
       February, but had to be canceled due to the Chairs personal reasons. A telecom is work
       to be scheduled on 2/26 or 3/1.
     The Membership Committee did some brainstorming via a telecon and came up with the
       following ideas
            o A toolkit for Sections and Individuals that has brochures, videos, benefits, etc
               about SWE Membership however HQ marketing is already moving forward on
               this idea.
            o Target the women in Government since jobs are still doing well in that area and
               this is may be an opportunity for SWE to get more members in this area.
            o Re-visit the survey that has been done in the past to those who have not
               renewed in the last few years to see why they did not renew; obtain hard data to
               help direct the energy in the correct location.

The Collegiate Interests Committee is moving forward with the transition of none membership
item to the other committees.

      CLF: Working with the team under Linette, the CLF date date is set for August 12.
      Counselor Coordinator: Working with the focal under Lana to create one stop shop for
       collegiate presidents including Annual Reports, how to submit, etc.
      Region Governors: Region Collegiate Teams and Pipeline incorporating collegiates fully;
       election process for collegiate positions (all the regions have candidates for positions).

Otherwise the team has been focused on Strategic Discussions including:
    Collegiate involvement from an international standpoint
    Difference of SWE experience from undergrad to graduate
    Graduate student committee, work specific events for graduate students
The team plans to meet virtually for a 2 hour meeting in April to flush out ideas.

Other upcoming activities include:
    March - Committee Liaisons work their committee chair to come up with interaction
    April - One one discussions of what CIC should do to support this committee
    May - Round out strategic goals and path forward for the next years
    June - transitions close outs

The Multi Cultural Committee telecon to discuss the future was held and it was decided that
SWE still has unmeet needs that MCC could fulfil especially within the regions. As soon as the
MCC chair positions motion is approved, the committee wll resume work. Still working the
chair-elect motion.
    See attached motion for the chair position

                                                                                          Page 39 of 68
The International Member Team is doing well. The International Member Team leader has
begun to plan for her transition out of the position. The International Member Team coordinator
position was listed on the call for Committee Chair positions.

       Japan team has expressed an interest in getting actively involved with the IMC. Lisa
        Gable and Michele Plattenberger lead this team.
     Germany has a PD Conference coming up in March. Karen Horting was planning to
        attend. Katie Herta and Anca Eisele lead this team.
     Nigeria is no longer considered an active Pilot Program.
     India is expecting an increase in membership numbers coming from Cummins as their
        events continue. Karen Horting is our key contact for this area.
International CIG progress continues. A basic inquiry has been sent out to all contacts who
have contacted SWE in the past to get a feel for activities and members at their university.
Stacy Woodson is leading this team.


Two at this time.


Goal #4 – Inclusive Global Community. Obj. 4.1 – Improve the SWE membership and
leadership profile to reflect the demographics of women in engineering and technology.

      The Membership Initiatives Advisory Board will be chartered to focus on this goal.

No open action items.

International: The International Team did not get the communication about Senator elections
and missed the deadline. Michele sent a note out on 3/4/2010 soliciting interest. Katie Herta in
Germany has responded as of 3/5/2010. Katie's info will be on the ballot but that is the only
person (thus far).

 BOD Position        Linette Patterson, Director of   Reporting
                     Professional Development
 & Name:                                              Period:

Significant advancements have occurred since BOD2 to advance the PD strategy. A new PD Advisory
Board was formed and conducted their first meeting. A Curriculum Committee was chartered with the
search for a leader underway. The Leadership Competency Model was adopted by the BOD as well.
CLCC and LCC continue conducting sessions with local collegiate and professional sessions, including

                                                                                               Page 40 of 68
participation in regional conferences. The Awards Committee has released the call for the next round of
award nominees and the SAATF is making progress toward their mission.

Director of Professional Development
     Presented the Leadership Coaching Committee (LCC) charter to the BOD, resulting in adoption
        of the charter.
     Presented the Collegiate Leadership Coaching Committee (CLCC) charter to the BOD, resulting
        in adoption of the charter.
     Presented Leadership Competency Model to BOD, resulting in adoption of the model.
     Developed and presented the Professional Development Advisory Board charter to the BOD,
        replacing the PD Committee. After adoption, the initial meeting was held to brainstorm goals for
        the Strategic Plan Review session.
     Developed and presented the Curriculum Committee charter to the BOD, resulting in the adoption
        of the charter. A call for a committee chair has been solicited in the past two All Together
     Participated in Planning Giving Taskforce meetings, resulting in proposed planned giving
        acknowledgement levels. We’re also developing a strategy to proactively reach out to members
        for giving opportunities (one time, ongoing, bequests, etc.).
     Began discussions to move the Collegiate Leadership Forum (CLF) into the PD umbrella.
     Provided feedback on FY11 Call for Committee Chairs.
     Signed up to assist with National Lab Day activities in the Northeast Oklahoma area.
     Attended the Strategic Plan Review, BOD meeting, and Senate meetings January 22 – 23 in
        Chicago, IL.
     Attend Region I conference February 26 – 27 in Columbia, MO.
     Participated in the December and February BOD teleconferences.
     Provided input to the FY11 operations budget.
     Ensured Q2 PD goals were updated in the scorecard.

Awards Committee (AC)
    Awards committee has posted all award packets on the web.
    Individual Award Training is taking place in March, to assist nominators in putting together good
    The awards committee is working to assist the SAATF, specifically in giving feedback on the
       process of accepting, reviewing, judging and posting the results of award applications.

Strategic Awards Assessment Task Force (SAATF)
     Evaluating nomination process, judging and approval processes, and notification process for
        needed changes.
     Evaluating other organizations’ award programs to assist in developing process improvements for
        SWE awards.
     Committee is reaching outside of its membership for feedback from general members. Response
        has been positive and committee is now moving forward.
     A brief update will be provided at BOD3.

Leadership Coaching Committee (LCC)
    No update from the committee.

Collegiate Leadership Coaching Committee (CLCC)
     Eliminated one module, created two new modules, and updated remaining modules.
     Updated the committee operating procedures, forms, and applications.
     Planning for two webinars to be hosted in FY10. The first webinar, Building Membership, is

                                                                                                 Page 41 of 68
             tentatively planned for delivery in March.
            Submitted plans for delivering two new modules, Active Listening and Hit the Ground Running:
             Transition from College to Career, at WE11.
            See additional regional details in the attached CLCC report.

Professional Development Advisory Board (PD)
     Adopted the charter for the advisory board.
     Held first meeting to brainstorm changes for the PD section of the SWE Strategic Plan.
     Will conduct another meeting this year to align strategy for FY11.

      None at this time

      FY10 Operations Plan Goal 2: Women in engineering and technology will excel professionally, and
       their achievements will be showcased and valued. Objective 2: Increase the quality of professional
       development programs for all career stages. Strategy 1: Create consistent, quality, professional
       development programming at all levels in the society. Metrics: Create baseline for use and
       applicability of programming via surveys within 30 days (initial) and within 6-12 mos. (follow-up)*
       *may change based on recommendation in updated PD plan.
       o New metric with scores are showing on the Q2 scorecard.
      FY10 Operations Plan Misc Goal: Obtain accreditation so SWE can grant Professional
       Development credits.
       o Curriculum committee created.
      FY10 Operations Plan Misc Goal: Develop transcript feature to track online and in person training
       o Supporting Peter as needed. Funding is being solicited for this project.
      FY10 Operations Plan Misc Goal: Improve CLCC and LCC to increase the use of downloadable
       activities, blend of face to face and online and increased use of webinars.
       o No update on LCC.
       o CLCC is conducting two webinars in FY10.
      FY10 Operations Plan Misc Goal: Develop Inclusion and Cultural Awareness webinar track.
       o No update.
      FY10 Operations Plan Misc Goal: Develop a draft competency model that can serve as the baseline
       for the leadership curriculum.
       o Competency model adopted.
      FY10 Operations Plan Misc Goal: Complete SAATF Charter.
       o Update will be presented at BOD3.

                                                                      Measure                                                      Q1        Q2        Q3        Q4
                              Measure                                           Update Owner FY09 Results      FY10 Goal
                                                                        ID                                                      (J, A, S) (O, N, D) (J, F, M) (A, M, J)

Goal #2 – Professional Excellence - Objective 2: Increase the
quality of professional development programs for all career stages:

    Total # of programs from all career stages                          S5                         18               20             4         9         14        23
                                                                                  Dir of PD
    Total # of attendees - local and national                           S6                        7632             8000          1420      2445
    Total # of programs used after 60 days                              S7                        88%              90%           90%       90%
    Attendee feedback results from initial surveys                      S8                    4.2 out of 5.0   4.4 out of 5.0     4.3       4.4
    Attendee feedback results from follow-up surveys                    S9                         n/a         3.5 out of 5.0     n/a       4.1

      Reassess need for BOD Operations subcommittee – no progress

                                                                                                                                                            Page 42 of 68
   None

      FY10 Collegiate Leadership Coaching Committee Report
                         February, 2010

Summary of Committee Activities
The first half of FY10 has been busy for the Collegiate Leadership Coaching Committee. In addition to
the accomplishments of the individual Regions (discussed later), we undertook several efforts as a
committee. These efforts are in various states of completion as discussed below.

Module Revisions

At Spring Training, we identified improvements that could be made to many of our modules. This
process resulted in the elimination of the Conflict Resolution module. It also resulted in the creation of
two new modules: Hit the Ground Running: Transitioning from College to Career, and Active Listening.
All other modules were also revised and updated. Our new modules and our module updates have been
posted on the Collegiate Leadership Coaching Committee Community for use by all our team members.

SWE Communities

This year we are focused on increasing the utilization of the SWE communities. We have an internal
community for committee use only and an external community for all SWE collegiate members.
Although some material and resources have been posted on the external community, the internal
community has been our primary focus. Along with module updates, we also did a complete review and
update of all our committee operating procedures, forms, and applications. These resources have all
been posted on the community, and are updated as changes are necessary.


We are still working towards our first webinar presentation tentatively scheduled for March, 2010. At
the National Conference, we discussed developing an inspirational webinar to coincide with National
Engineer’s week looking at trials and triumphs of the women of the past, where we currently stand
today, and encouragement to help develop the engineers of the future. We held a telecon with HQ
(Peter Finn) in November to determine the steps forward and went off to develop the module content.
Accomplishing our vision via Powerpoint proved to be more challenging than we originally thought; we
realized what we really wanted was a webinar with a panel of experienced engineers who have lived
through trials and tribulations and could speak about thier personal triumphs. Since we cannot

                                                                                                  Page 43 of 68
implement this vision appropriately by the end of March, we decided to present Building Membership, a
module we believe is universally relevant to the collegiate members of SWE. We are also focused on
providing an additional webinar before June (considering Leadership Burnout).

National Conference Presentations

At the National Conference in Long Beach, we hosted two professional development sessions. The first
session was a panel discussion based upon our Women in Engineering module. The module was revised
for the National Conference and focused on the experiences of four committee members at various
stages in their career (e.g., graduate school, first year of work, 5th year mark, 10-15 years experience).
Although only two responses were received through the survey offered, the feedback we received was
very positive with ratings of 4 or 5 in each category (content, quality of speakers, overall ranking, level of
difficulty, whether the session should continue to be offered). The second session was Event Planning.
We received feedback from approximately 20 students; the feedback was also very positive with
average ratings for each category between 4.7 and 4.9 (out of 5.0).

Next year’s conference presentations will be our two newly developed modules – Hit the Ground
Running: Transition from College to Career and Active Listening.

Collegiate Newsletter/Region Blog Content

At the National Conference, we brainstormed additional ways to contribute to the collegiate experience.
We want to produce some additional resources for the external community that align with the content
of our modules. We’d also like to provide some best practices we’ve gathered from some collegiate
sections. Since we have been focusing on other efforts, we have not made any progress yet in this area.
We also want to increase our utilization of region blogs, twitter, RCR communications, and e-blasts.
Some of our goals include writing articles in the national collegiate newsletter, and producing monthly
hot topics for the region blog (e.g., how CLCC can help each section, opportunities within SWE for
collegiates, highlighting current SWE leaders, how to make the most of our conference attendance,
resume and interview tips and tricks).

Summary of Region Accomplishments
Region A
Region A had a complete turnover in team members with the old team members either finishing their
service or relocating to another region. The only member in Region A is a graduate student who
relocated from Region E. As a result of the complete turnover, no training sessions were held in the first
half of FY10. However, the coach started contact with Region A leaders to increase awareness of CLCC
as a resource for Region A sections. The coach also attempted contact of all sections via e-mails
received from the RCR.

Region B
Region B has conducted 4 trainings in FY10:

October 3, 2009 – Fall SWE OC Collegiate Training

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25 collegiate members from California State University - Long Beach, University of California - Irvine,
University of California – Riverside, and California State University - Fresno. The training was focused on
making the most out of a SWE conference and networking skills. The training included a networking
activity with the Orange County professional section members.

January 9, 2010 – Cal Poly San Louis Obispo Leadership Training
+/- 40 collegiate members will participate in the bi-annual leadership training. We will be presenting
Leadership Burnout.

January 29-31, 2010 – Region B Conference
Presenting 2 modules during the conference in Phoenix, AZ.

February 6, 2010– Spring SWE LA Collegiate Training hosted by Harvey Mudd
This training will focus on how to get the most out of attending a conference. We will cover resume
writing, networking and making the most of it.

Region C
Region C has been working very closely with the Region C Collegiate Team to identify sections in need of
training. The team lead has participated in several conference calls conducted by the Region C RCR to
improve visibility and accessibility, and several sections have contacted the CLCC for training sessions
which will be conducted in the Spring semester. Region C has also worked with the Conference Planning
Committee to plan sessions for the region conference and identified potential coaches in geographic
areas with the greatest need (one in Arkansas and one in Louisiana) who began the application process

Region D
Region D compiled a list of all the sections in the region and the trainings they would like to receive as
gathered at last year’s region conference. A single training session at the University of Miami where 5
modules were presented to 12 collegiates was completed in September. The Region D team lead
participates in monthly conference calls with the Region Collegiate Team, and is working with the
conference planning committee to plan sessions for the region conference. Region D has also added an
additional coach to the team.

Region E
Two Region E coaches presented the Leadership module via Skype to 7 collegiates at Virginia Tech in
November. Region E also presented Building Membership to 7 collegiates at Manhattan College in
August with an average evaluation rating of 4.8.

Region F
Region F created a new module: Hit the Ground Running – Transitioning from College to Career. The
Region F coaches have not had the opportunity to present any modules to collegiate sections. However,
they advertised the committee in the Region F blog and website and advertised the committee at the
national conference and at the Region F council meeting.

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Region G
Not unlike Region A, Region G also had a complete turnover in team members this year. Tabitha is
currently the only coach in Region G. She presented Event Planning and Advertising and Strategic and
Tactical Planning to 12 collegiates at Carnegie Mellon in October with an average evaluation score of

Region H
Region H was the only region to hold a team training in the fall. They were successful in recruiting two
new team members in key geographic locations. All schools in Region H were contacted, and the team
is in regular communication with the Region H Collegiate Leadership Team.

Molly presented Leadership and Effective Personal Communication to approximately 20 members at the
University of Wisconsin – Madison in November with an average evaluation score of 4.5.

Maddie presented Building Membership to 34 collegiates at Purdue with an average evaluation score of

The Region H team presented 4 modules (Effective Personal Communications, Women in Engineering,
Building Membership, and Strategic and Tactical Planning)at the Region H Conference. Additionally,
they offered "walk up" coaching on Sunday morning and met with 7 schools. They also used lunch on
Saturday to consult with at least 8 more sections.

Region I
Along with developing the new Active Listening module, Region I conducted 2 trainings in November:

University of Colorado at Boulder - Kristina presented You’re in SWE, Now What to 8 collegiate
members. This was her first individual presentation with an overall evaluation rating of 4.86.

University of Nebraska at Lincoln - Gretchen presented You’re in SWE, Now What to 7 collegiate
members with an overall evaluation rating of 4.5.

Region J

The Region J coaches made early contact with each Region J collegiate section through information
handouts and contact emails at the first annual Presidents retreat in August. Even though neither coach
could attend in person, they worked with the RCR such that she could accurately represent the
committee to the section presidents.

Summary of Activities Planned Through End of FY10
Region A
In the next half of FY10, Amy plans to focus hard on her local Stanford section as a starting point. She
also plans to contact Region A sections again to see if sections need help and work hard on recruiting
new coaches. The West Coast Deputy Chair will be attending the Region A conference to reinforce our
presence and help Amy recruit.

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Region B
May 1, 2010 – Spring SWE OC Collegiate Training hosted by Cal State Long Beach
This training will focus on officer transition. The SWE OC professionals will be in attendance as well as
each schools counselor. We will go over the basic knowledge for the new members and plan out the
following year.

Region B will also focus on recruiting new coaches and will present a webinar.

Region C
The Region C Conference is approaching soon, and at least two CLCC coaches will be in attendance.
Although adding a Leadership Summit onto the end of the Region C Conference was discussed, the
schools requesting training need one-on-one coaching sessions. Therefore, the Region C team will visit
the University of Louisiana at Lafayette, Prairie View A&M, and Texas State during the Spring semester.

Region D
The team will present 3 modules at the region conference. They also hope to recruit two more coaches
such that there is at least one coach per state. The coaches are planning three training sessions at
Auburn University, Mercer University, and the University of Chattanooga. The training at the University
of Chattanooga will be a joint event with 2 additional universities. Sarah plans to include the
professionals in the area, and hopes to bring another coach to do a full day event for all the schools in
the area. The team also plans to pass around sign up sheets at the regional conference. This tactic at
nationals resulted in the planning of the three sessions above. It also resulted in adding one girl to the

Region E
The team will present Event Planning and Creative Problem Solving at the region conference. They also
have two additional presentations scheduled at the University of Maryland and Cooper Union. Region E
is developing a new module concentrating on Presentation Skills. The team would like to add at least 1
new coach by the end of the academic year.

Region F
Karen and Jennifer will present Officer Training at the Region Conference. They also have training
sessions planned with UMass Dartmouth, WPI, and Westpoint.

Region G
Tabitha will present at the Region G Conference. She will also use the Region conference to recruit new
members and build connections with region leadership. She is also planning to work with the Region G
leadership on the annual Region G collegiate leadership event in May. Tabitha hopes to connect with
struggling/new sections through individual contact or through the leadership event.

Region H
The Region H team will work with the Wisconsin Professional section to host a joint professional
development workshop. They are also working to present to all Michigan schools at an annual Michigan
school conference.

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Region I

Gretchen and Kristina will each attempt to present at least one more time in addition to their
presentations at the Region I Conference.

Region J

Region J will make contact with each collegiate section in hopes to engage interest in a CLCC
presentation in the coming months. No sections have contacted the coaches to schedule training yet.
The coaches hope that initiating plans to present will prove successful.

Budget Update
We have only spent approximately $3,000 of our FY10 budget. I expect at least $3,000 will be necessary
to cover travel expenses associated with spring training sessions. In addition, I am planning to hold a
Team Training in Pittsburgh, PA the weekend of June 25-27th. The training will be held on the campus of
Carnegie Mellon University. I am budgeting for 40 participants who will stay in dorm rooms. The costs
for the dorm and meeting rooms are approximately $3,300. This may vary slightly as I narrow down
actual participation. If the LCC would like to participate, there should be plenty of room for them in the
dorm. The price may just increase from $3,300 if the numbers end up over 40. I plan to have my team
begin making travel arrangements in March. I hope to have a better picture of the entire cost of the
training including travel expenses and food by the end of April.

Best Practices
    1.    Involve the local professional section with the collegiate section to provide additional resources
         to turn to for help. This also helps the collegiates practice networking skills with the
         professional members.
    2.   Hold new officer training in the spring before the old officers move on and before the new
         officers take the position. It helps communication.
    3.   Attend Presidents’ conference calls held by Region C RCR to be accessible to the sections.
    4.   Contact Counselors to identify sections in need.
    5.   Set monthly goals and touch base frequently with region coaches - Keep communication open.
    6.   Personalize emails and communications to SWE collegiate Presidents. Sometime calling them
         works better than email correspondence.
    7.   Pass around a sign-up sheet for CLCC presentations at the Conferences
    8.   Connect with the LCC and collaborate on modules where appropriate
    9.   Hold a monthly conference call to review the budget, recent and upcoming trainings, and Region
         H and CLCC business. Additionally, each month a new continuous learning topic is presented by
         a member of the team. Such topics have included, “Senate vs. COR” and “New Membership

Wishlist Items
    1.   Region Leads report that they cannot get schools to answer emails –work to develop a better
         way to communicate with all schools

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2. Older CLCC members become inactive or transition off the committee without identifying
   replacements - it might be appropriate to consider committee reorganization
3. Region C will be relatively inexperienced by Fall of 2010. If most of the new coaches can’t make
   it to the team training this summer, Region C will need a face-to-face training and planning
   session close to the start of the Fall semester to go over the module content and do “practice”
4. Need schools to have general meetings or events on the weekends - coaches are rarely available
   to take a whole day off to present during the week.
5. New recruits!
6. Seeming lack of interest from collegiate sections
7. Develop web meeting capability to control costs
8. Newsletter topic: transition from undergrad to graduate school as a SWE member and how you
   can stay involved in SWE and adjust to a new collegiate section

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                                                                                                                                             Number of
Coach                Region   Collegiate Section(s)                         Module(s) Presented                                              Attendees         A
Jennifer Thomas
Karen Johnson        F        Various - National Conference Session         Event Planning                                                                29
Sally Ratio          J
Prinda Wanakule      C
Jenny Vallero
Laura Iannacci       G        Various - National Conference Session         Women In Engineering: College to Career                          ~30

                                                                            N/A - Training was focused on making the most out of a SWE
                                                                            conference and networking skills. The training included a
                                                                            networking activity with the Orange County professional
Autumn Smith         B        Fall SWE Orange County Collegiate Training    section members.                                                              25
Gretchen Gonzales    I        University of Nebraska - Lincoln              You're in SWE, Now What?                                                       7
Kristina Wang        I        University of Colorado - Boulder              You're in SWE, Now What?                                                       8
Freda Zifteh         D        University of Miami                                                                                        5                12

Molly Johnson        H        University of Wisconsin - Madison             Leadership, Effective Personal Communications                                 19
Tabitha Voytek       G        Carnegie Mellon                               Event Planning, Strategic and Tactical Planning                               12
                     E        Virginia Tech                                 Leadership                                                                     7
                     H        Various - Walk up Coaching at Conference      N/A                                                              7 sections        N
                     H        Various - Lunch Consultations at Conference   N/A                                                              8 Sections        N
Maddie Smith         H        Various - Conference                          Effective Personal Communications                                             47
Maddie Smith         H        Purdue                                        Building Membership                                                           34
Kelly Foster         H        Various - Conference                          Building Membership                                                           35
Sarah Ashton-Szabo   H        Various - Conference                          Strategic and Tactical Planning                                               14
                     B        Various - Conference
                     B        Cal Poly San Luis Obispo                      Leadership Burnout
                     B        Spring SWE LA Collegiate Training - Various   N/A - How to get the most out of a conference

                                                                            Page 50 of 68
 BOD Member
 Position and        Alyse Stofer – Director       Reporting        October 1, 2009 –
 Name:               of Regions                    Period:          February 26, 2010

The Region Governors, MAL President and RCR/RCCE Coordinator attended the region
governance meeting at WE09 in Long Beach. At the meeting Karla Tarkersley, president of the
South Ohio section, discussed the Corporate Sponsorship Program the section kicked off to
encourage both local and Society sponsorship. Joan Graf led a finance Q&A session, Nora Lin
reviewed her SWE career path and how she balances work life harmony, and the team
discussed implementing the leadership pipeline. Updates were provided by GRPP, HQ and the
Membership Committee, as well as the RCR & RCCE Coordinator.

As of the February 15, 2010, nine of ten regions and the MALs have kicked off efforts to start
implementing the leadership pipeline. Due to issues electing a nominating committee chair,
Region G has not yet begun piloting the program. Region B held a successful leadership
pipeline session at the region conference, where potential leaders and mentors had the
opportunity to talk face-to-face. Region H utilized their pipeline to fill the slate, producing
several contested elections.

Regions have begun to pass region bylaws with the new template. Regions H and C have
approved new region bylaws to date. Region Governors continue to work with sections to
promote the completion of professional and collegiate section bylaws.

Region conferences are underway, and the first conferences were held in Region B and H,
January 29-31, and Region C, February 5-7. Region A, i, D, G, E, F and J conferences will be
held late February through early April. Conference attendance and sponsorship at Region B, H
and C remained at or above FY09 levels.

Nomination and elections of region officers, senators and RCR and RCCE positions is
underway. This is the first year that RCR, RCCE and RCS elections will be held at the same
time on the same collegiate leader slate. Also to date, all five regions electing a new Region
Governor in FY11 (Regions B, D, F, H & J) are planning to present the RG candidate(s) on the
Society ballot.

The MAL President has been reaching out to MAL representatives and improving
communications among MAL reps and members. She is encouraging best practice sharing and
improved communication with Region Governors. The MAL newsletter was published in
October and in March MALs are kicking off an outreach initiative.

One issue that continues to be voiced by collegiate and professional members is little
communication or perceived lack of communication from the Senate. While it will take some

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time to acclimate to the new governance structure, leaders are requesting more communication
on the motions, mega issues, etc. that the Senate is discussing and working on.


Region A

Region A is preparing for the region conference February 26-28 that will be held in Stockton, CA
and hosted by the University of the Pacific. Planning is underway for the ABJ meeting, which is
scheduled for September 18 & 19, and will be held in Reno, NV. Region A has compiled its
slate of officers and is seeking petition candidates. Also, the RG is working with section
leadership to ensure all sections have approved bylaws.

Region B

The Sonora Region Conference was hosted by the Phoenix and ASU section. The attendance
was over 300 people and career fair was sponsored by over 20 companies. The Sonora
Region has continues to complete region work through 6 committees, which are hosting monthly
telecons. The committees have helped create a new website, approve four new region
procedures, establish a new endowed scholarship fund ($10k raised to date), and creating a
region conference package. Also, the Sonora Region Council has also established a balanced
scorecard for the sections. This is generating some friendly competition between the
sections/MALs. The scorecard results are sent with bi-monthly region communication.

Region C

The Region C Conference was held February 5-7, 2010, in Dallas, TX. At the conference the
new region bylaws passed, sufficient sponsorship was received to cover the expenses, and all
required and most preferred speaker session were held. The leadership pipeline effort was
explained at the general business meeting and kicked off.

Region D

Since September 2009, the RG has held monthly meetings with the Region Council using the
GoToMeeting tool provided by SWE HQ and a number, which has
improved communication. The Region Conference Planning Committee is working on the
Region D Conference, which will be held in Memphis March 5-7. The RCT has been led by the
Lieutenant Governor and progress has been made on the organization of the Region CLCC and
LCC coaches. The SWE Communities has continued to be the communication tool for the

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region where the RG posts important messages and upcoming events as well as share
documents such as monthly region council presentations and meeting minutes. Future events
include a leadership retreat, possibly jointly with either Region C or E. The region newsletter,
Diva Dialogue, was published during WE09 and the second newsletter will be published after e-
week. The University of Tennessee won the bid for the 2011 Region D Conference, which will
be held in March 2011 in Knoxville, Tennessee.

Region E

Region E has focused on two major activities the past few months: improving communications
between professional and collegiate sections and expanding the leadership pipeline process
that began last fiscal year. At the beginning of FY10, the majority of the collegiate sections
were not in compliance with the guidelines set forth by HQ. The RCRs and professional
sections began a large scale outreach program to these noncompliant collegiate sections in
September. This campaign has been quite successful with many collegiate sections taking the
required steps to bring their section back into compliance. It has also resulted in an increase in
the number of joint activities being co-hosted by professional and collegiate sections in Region
E. Region E has also been concentrating the past several months on expanding the leadership
pipeline process that began last fiscal year by identifying and coaching more candidates. In
recent years, it has been a struggle to obtain interested and qualified candidates for Region
officer and committee positions and fill out the Region slate. This year, since implementing the
pipeline process, the Region E Region Nominating Committee was able to develop a full slate of
qualified candidates well in advance of elections with several contested officer positions.
Region E Conference planning has also been a large focus in Region E over the last several
months. The FY09 Region Conference suffered a significant financial loss so lessons learned
from that conference were implemented in the planning of this year’s conference to prevent a
reoccurrence. Another focus of conference planning has been to ensure that activities and
sessions of interest to all levels of SWE members are included as part of the conference. One
complaint that the Region has received over the last few years was that the sessions and
activities planned seemed to be focused more on collegiate attendees than on professional
attendees. Therefore, changes were implemented this year to concentrate on planning a more
balanced conference program. The Region E Conference will be held March 19 – 21, 2010 in
Philadelphia and is co-hosted by the Philadelphia professional section and the University of
Pennsylvania collegiate section. Additionally, Region E will be welcoming two new sections to
its roster in the upcoming months: The Liberty University collegiate section and the Broome-
Tioga professional section are currently in the chartering process.

Region F

The Region F Conference registration website is live, and a full conference program is set for
April 10, 2010, at Boston University. A conference registration notification was sent to all

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collegiate and professional members of Region F. A Region F photo history story was created
and will be displayed at the Region F Conference. At the Region F Conference a three person
committee will convene and assess the region finances. Also, Region F doubled the number of
awards received from FY09 to FY10 (this was a FY09 goal accomplished in FY10). Region
officers are maintaining a spreadsheet of individuals who are interested (long term) in
nomination for specific goals. Another goal for FY10 was for each section to hold at least one
joint event (joint with collegiate, other professional sections or other organizations). So far half
the sections have accomplished that goal. Additionally, Region F endowed a SWE scholarship
this year.

Region G

Region G has been preparing for our Region Conference to be held on March 5-7 at the
University of Kentucky in Lexington, KY. The region council will be voting to approve the new
region bylaws template at the professional meeting. The first annual Region G awards will be
given out at the conference. The Community College of Allegheny County has indicated
interest in forming a CIG. They have eleven interested members along with a faculty advisor.
Pittsburg SWE has been in contact with them to be their advising section. This would be the
first CIG for Region G.

Region H

The 2010 Region H Conference was held January 29-31st at the University of Illinois-Urbana
Champaign, with a record attendance with over 730 attendees. All fundraising commitments
were achieved. The keynote speaker was Jill Tjejen and about 50 companies attended the
career fair. In FY10, the $1,000 of CPC money will be used for a travel grants. The Region
was able to provide $1500 for section representatives to travel to our Fall Leadership meeting,
National conference and Region H conference. Region H bylaws were approved by the council
at the Region H Conference. Region H is pleased to announce two new professional sections:
South Central Michigan and Cedar Valley. Region H has a full candidate slate for Region H
positions. One candidate for governor, lt. governor and alternate senator, and three candidates
for region senator. There are 4 members of Region H on the Society slate.

Region i

Region I leadership meetings continued and were held in September, at conference in October,
November and January. The February meeting will be at the Region i conference on February
27th. The meeting at National Conference was successful, and the council was able to take the
official vote on region officers – including the open secretary slot. (This activity was missed in
FY09.) Region I was also successful with awards at conference, winning the SME bowl and the

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region membership awards. The regular leadership meetings, in addition to the region
community and several e-blasts have improved communication for the region and addressed
one of the region goals. Region leaders have also held many discussions on the region
conference to ensure it is successful for both collegiate and professionals. This year’s
conference planning team used the new region templates as reference. For FY11, the planning
teams will be asked to utilize at least 3 of the new procedures, which includes the call for bids
and the bidding process. Region I also began the year with a poor bank situation and no
financial report completed for FY09. Both of these items have been addressed, meeting
another region goal. The first CPC check for $1000 has been received and will be utilized for
region officer and region senator travel. Region I passed a motion to approve $100 of the 2010
CPC funds for the Region Excellence Award.

Region J

Region J has had a productive term since last report. WE09 participation saw at least one
member per section at the region meetings and recognized the five members who won
individual awards. Both professional and collegiate sections had reported K-12 outreach from
mentoring programs, FIRST LEGO programs, and workshops with schools and the Girl Scouts.
Although the region has some common challenges with membership retention, fundraising,
succession planning, the leaders have been overwhelmingly positive about their section’s
future. Many sections provided best practices which have helped with the issues mentioned
above, and will be shared region-wide. The region conference preparation has been positive,
registration started in January 2010, and schedule established. The region launched an awards
program for professional and collegiate sections, with recognition at the region conference in
April 2010. There are two section awards (Professional Development and Outstanding
Collegiate Programs) and one individual award (Distinguished Outreach Service).


There were several major accomplishments for this reporting period, including the publication of
the first MAL newsletter, and a second newsletter will be out by the end of February. Two
sections were chartered out of Region H MALs. The MAL leaders met in Long Beach for the
annual in person meeting and were able to solidify the FY10 goals and start aiming to be better
involved at the region and Society level of SWE. An initial draft of the Leadership Pipeline has
been put together and the regions are actively looking to fill in this pipeline with additional
names. The MAL leadership is currently working to officially stand up two MAL committees to
focus on outreach and communication. Communication is key due to the distance between
members and this committee will not only take on the newsletter and community maintenance,
but also focus on working with each region directly on how to bolster involvement. The outreach
committee will focus on spearheading initiatives that MALs across the country can participate in,
as well as individually working with regions as requested. The important focus of these two

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committees is that it will give MALs another outlet to participate without being a representative.
The second MAL newsletter will also introduce the first all-MAL outreach initiative to everyone.
This initiative gives MALs from March 15 – April 15 to sign up for and participate in National Lab
Day activities. The MAL leadership has a goal to reach fifty schools across the country via the
MAL organization. An extra element is the competition between regions to reach the highest
numbers of schools. Lastly, the second MAL newsletter will introduce the Founder’s Day
initiative, which is to have MAL members across the country taking pictures of themselves while
wishing Happy Birthday to SWE. Some members will be toasting, others will be showcasing
outreach activities, and others will be receiving recognition awards from their local communities
honoring SWE. A Region H representative has volunteered to put all of these pictures together
into a scrapbook for submission to the Society.


During December and January, a call was held with RCR/RCCE’s similar to last year. Last
year, these talks gave the Coordinator and Coordinator-Elect an opportunity to discover how
leadership roles can be improved, but this year, the Coordinator and Coordinator-Elect were
instead given more insight into interactions between the RCR’s and RCCE’s themselves.
RCR’s are finding it difficult to best utilize their RCCE’s in manners outside of their blogs. On
the other hand, RCCE’s are feeling left out and not included in much of the region activity
because the RCR’s seem to be handling it all. Another important item learned from these calls
is that the role really burnt out most of the RCR’s and the RCCE’s are not as interested as
staying involved in SWE leadership as they have been in the past. Few of them applied to the
Senator role and few applied to the same position they are in now, but the attrition rate
compared to years past will most likely be very low. Elections are off to a great start and
combining the RCR/RCCE/RCS onto one election timeline truly has made a difference in getting
candidates. Currently, only Region A is short a candidate (RCS) and all other regions have just
enough or many more candidates than positions allow. This is a sharp turn around from years
past. Some regions only have one Senator candidate, so they will not have an alternate, but
that is not too different from today. The only difficulty seen in the elections process this year is
that the Speaker and Deputy Speaker of the Senate have not helped much in reviewing the
candidates and ensuring that the Senator candidate qualifications are met. The RCR-RCCE
Coordinator and Coordinator-Elect ended up making decisions based off of what was done last
year, but are not so sure this is the approach to take in the future.




The regions and MALs are making excellent progress at exceeding the FY10 goals for the
leadership pipeline regarding the number of potential leaders and mentors identified across the

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The Leadership Pipeline task force is working to complete the deliverables of their charter. Vi
Brown has a call planned with Peter Finn in March, and she plans to work with the task force to
create a PowerPoint presentation in Q4.



Regions, MALs and RCR/RCCE’s have reported a variety of issues and concerns, which are
described below. Themes included overall lack of involvement and funding from membership
and sponsors, leadership burnout, and difficulty identifying suitable candidates for section,
region and Society leadership positions for FY11.

Region A

Region A continues to experience turnover of key leaders and continues to focus on building the
leadership pipeline to ensure ready leaders to step up as needed in the years ahead. Region A
is seeking advise from others on how to interest members in national committees and the office
of National Nominating Committee Rep.

Sacramento Valley: California’s budget problems persist, and Sacramento Valley engineers
and college resources have been among the first to take the deepest hit. Many of the section
members are employed by the state and are required to take furlough days, three days a month
without pay. The University of California and California State University systems have raised
tuition over 20% while cutting back on lecturers and staff. On top of that, one of the “solutions”
proposed by the UC system is to charge variable tuition depending on major, hence engineering
students would have to pay more in fees than other departments! So far, these cuts have not
directly impaired the section’s ability to carry-on with normal events, but this issue is germane to
the Society because it could be a significant contributor to two of the primary problems: current
engineers leaving the profession for other jobs, and fewer students pursuing the profession on
account of higher costs and reduced support.

Region B

Many sections have noted facing obstacles of retaining current members, attendance at
meetings, recruiting new members, and funding.

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Region C

Two professional were being investigated for deactivation. At this time, C009 (Mississippi River
City) is working with the Region C LCC team on an action plan for revitalization in order to
maintain their active status. Section C007 (Spindletop) is to be deactivated this year, due to
many deficiencies from the minimum requirements for a section to maintain their active and in
good standing status. Also, the RCR is having major issues getting her section presidents and
RCCE to respond to emails. The presidents that have responded to her emails are having
funding problems. She is hoping to hold a presidents meeting at the region conference to
discuss best practices for funding. She tried to hold best practices conference calls last
semester after many of her sections thought it would be helpful, but ended up only having 4
people attend the 4 scheduled calls.

Region D

The current issues in Region D are:

     During the 1st quarter the Governor had issues with MAL leaders. The Governor made
      an effort to include the MAL’s and to acknowledge the differences between the MAL’s
      and the Sections. The MAL’s have not been very active except for the Montgomery area
      where Kim Obradovich is located. Kim is involved in the LCC. Mary Phelps has been
      actively involved in the Outreach committee and providing Outreach guidance to the
     Establishing a schedule for the Collegiate Leadership Coaching Committee to provide
      leadership modules to sections that are struggling with membership retention, burnout or
      other SWE challenges. The CLCC leader appointed a temporary leader due to work
     The Greater Asheville section is currently inactive and the governor had been in contact
      with the section, no recent activity has been reported.
     The Region Mentor program has been struggling to recruit professional members to
      serve as mentors of the collegiate members.
     Region D Conference sponsorship – The sponsorships have been difficult to find and the
      budget has broken even. The committee is hoping for more sponsors to have some
      profit to share with the host section, the Memphis MAL’s and the region.
     Website – Website Company has been nonresponsive to Webmaster and the new
      website has not been completed.
     Nominations – Lack of nominations for FY11 officer positions for secretary and senators.
     Region Bylaws Template - The draft amended Region D Bylaws will not be voted on at
      the Region D Conference because of time constraints. The template will be discussed
      and possibly approved in the Summer Leadership Retreat.

Region E

The following is a request that the Region E RCRs received from one of the collegiate section

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presidents: “I am sure that many would appreciate if the RCRs helped with the transition of the
collegiate section presidency from year to year. Many of us take on the position without full
knowledge of the responsibilities that the president and her respective section has to SWE HQ.
Perhaps the RCRs could brief the presidents of what to expect at the first conference call of the
year and provide them with a document with a more detailed explanation of the tasks and
responsibilities.” According to Region E RCRs, many collegiate section presidents had no idea
about the SWE paperwork they were required to submit to HQ and the RCRs throughout the
year, and as a result, submitted late paperwork. In order to remedy this situation, Region E
RCRs recommend that the RCRs have a conference call with the old and new section
presidents in May or June to give the new presidents a heads up of what lies ahead and
facilitate the transition process. The collegiate sections have also expressed concern over the
confusion that many of their members and potential members have encountered when utilizing
the on-line membership renewal/registration process. A number have indicated to us that they
believe that they are SWE members, when in fact they have not paid the annual dues. The
website allows them to receive a username without paying dues, thus creating the false
impression. Once they have the username, they are missing the link to pay the dues.

Region F

The RG remains concerned with the lack of “qualified candidates” for lieutenant Governor and
Governor positions.

Region G

Judy Simmons, Region G treasurer for 23 years, passed away in January. Her family
has located the financial records and they have been forwarded on to the region
governor who is a signatory on the account. A candidate for treasurer has been
identified and she will be taking over responsibilities soon. She will need to be voted
into office by the Region Council in March. Region G will begin the process to either
deactivate or re-classify as Collegiate Interest Groups four sections:

        University of Pittsburgh at Johnstown
        West Virginia Institute of Technology
        DeVry Institute of Technology – Columbus
        Stark State College of Technology
After analyzing these sections, there are 5 other sections with under 10 members that
region leadership will work with to evaluate their section vitality. Also, it has been
difficult to get nominees for the nominating committee this year since this process
wasn't started in Region G last year nor was the nominating committee set up to go
from year to year. Additionally, many sections are requesting more communications
from SWE – HQ and the Senate. The region website it out of date and makes
communication challenging.

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Region H

H002: The dire state of the economy in southeastern Michigan (metro Detroit, Ann Arbor, and
Flint) and Toledo continues to significantly affect the section. For example, several major local
employers are in or have recently emerged from bankruptcy, including CPC members. This has
affected the location of the section's PD Conference and threatens the section's scholarship

H007: We, like all others are struggling with membership numbers this year. Some big losses
were realized when companies stopped paying the members’ dues.

Region i

The following issues are impacting the region:

      Collegiate membership representative has moved from the region
      Open government committee positions
      Concern from the RMS about their inability to appropriately coordinate the timing of
           scholarship payments to the tuition deadlines of most universities. Heather Doty has
           taken the action to solicit process information from the National Scholarship committee

The following are feedback items for your consideration:

      Collegiate Interest Groups just show up on the membership reports and there is no other
           communication to the region

Region J

Common issues from reading the section reports fall under these categories: Membership:
Finding, attracting and retaining members, especially in the collegiate sections. Governor will
ask membership committee representatives to identify strategies to improve membership
attraction and retention. Governor will work with RCR regarding inactive sections and
addressing options for continued operation. Volunteering: Finding members interested in
leading and participating in section activities. Some sections have best practices (for example
Willamette Valley had an approach for Succession Planning: finding leaders for section office
and other leadership assignment. Region will continue to advocate the leadership pipeline and
formalize the process across professional and collegiate sections. Fundraising: Locating in-kind
and monetary resources for section activities. One aspect of this issue is each collegiate section
has a unique process for seeking funds and conducting fundraising. Governor has shared the
best practice presentation from the October region governor’s meeting and posted on SWE
communities and continue to refer to it in discussions with sections. The other recommendation
to sections if they need funds for outreach and professional development activities, to consider

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applying for Program Development Grants.


President –The issue with the membership has been a constant plague since the beginning of
the fiscal year and was a common theme in all of the submitted reports. The Membership
Coordinator report after this gives the most details on what the issues entail.

Treasurer/Membership Coordinator – ** SWE needs to rename the “section representative”
position to simply “representative” (which is an inclusive term) in the system so that a MAL
representative can also be entered as a “representative”. Also, there needs to be an “alternate
representative” position added to the list, because professional sections and the MALs are
entitled to elect alternates. The representatives should have full access to the online directory
as well as the leadership reports for their constituency.

6.6% of the 76 MALs who pre-registered for WE09 were subsequently dropped for non-payment
of FY10 dues. Why doesn’t the system automatically add the dues amount to the invoice for
someone to register at member rates? While some know they don’t need to remit dues to
register at the member rates, others thought they had renewed because the system allowed
them to register as members and were surprised when they were dropped for non-payment of

Even after months of working with the new system, it takes an hour to select, run, download,
and combine the 30 MAL membership reports (new, former, and roster for each of the ten MAL
codes) into three files to work with. This is utterly and completely demoralizing to a steadfast
volunteer – and I daresay 99.9% of volunteers would have given up a long time ago. How I
miss the old system, which had an all MAL option to get the new, former, and roster reports! Is
headquarters ever going to provide an option to download all -049 codes together?

The roster downloads still need to have a column with the date the member record was last
changed. That used to be the last column in the old directory download and triggered me to
look at those records to see if the address or e-mail address changed so I could update the list
servs accordingly. Members who were dropped and later pay no longer show up on the report
for new members (they did with the old system), so the only way to identify them is to compare
the current report name by name with the reports from the month before. These members
would be easier to identify if the last change date were included.

Some of the column headers on the reports make no sense. Staff needs to prepare and make
available a “cheat sheet” describing what each column of the report actually means.

Also, the system uses the first of the month for the join date of new members, so you can’t just
get additions that occurred during a specific period – you always have to go back in time (and
then weed out all the other members who were on the report the last time you ran it). And
sometimes the join date is the first of the prior month, even if you’ve previously run a report after

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a new month has started.

Educational information no longer appears in the downloaded reports. The only way to view
educational information is to look up an individual’s record in the directory. With the number of
collegiate MALs approaching 100 this is a waste of volunteer time. I looked up the collegiate
MALs in December and found many had no college listed and/or no anticipated degree
information (type of degree, major, anticipated graduation date). Since the degree information
is no longer readily and conveniently available, I will not be contacting collegiates about
transitioning as their graduation date approaches.


CLF is taking an extremely slow start this year and the Coordinator and Coordinator-Elect are
extensively concerned that it is getting later and later. Wendy seems to be driving most of the
conversations and discussions related to the budget and timing. It would be great to see the
past and current CLF Coordinator as well as HQ stepping in a bit more here to help get things
started and back on track, especially since there are going to be huge leadership transitions for
this year.

The Coordinator and Coordinator-Elect are still struggling with communication with the Senate
leaders and have heard much feedback from Senators (some of which are past RCR’s) that just
don’t feel like they are getting enough information for them to be successful in their roles. This
causes the RCR/RCCE’s to struggle in understanding how they connect with their RCS’s and
how they effectively share information. Regions with successful RCR/RCS relationships are
due to having strong RCR’s or RCS’ who were past RCR’s. Additionally, there is some concern
about when the Coordinator-Elect can fully transition into the Coordinator role with her new
responsibilities as the Senate Training Task Force Chair. There is a large time commitment and
responsibilities for both of these roles.

Right now the Coordinator and Coordinator-Elect are still searching for someone to fill the
Coordinator Elect role for FY11. So far, only a couple RCR/RCCEs have voiced a passing
interest in the RCR/RCCE Coordinator Elect and no candidates have been identified.

 BOD Member          Mary Anderson-
 Position and        Rowland – Women in            Reporting
                                                                    July 1, 2009 – Mar 9, 2010
 Name:               Academia Special              Period:

                                                                                           Page 62 of 68
In response to a white paper and concern that the women in academia SWE members were not being
served well and were not being well utilized well by the national organization, a Women in Academia
Special Director was appointed by the SWE President for the ’09-’10 year for the following purposes:

    •   Represent WIA on Board
    •   Select Temporary Chairs for the Women in Academia members
    •   Determine the interests of the Graduate student and WIA membership
    •   Survey the WIA membership
               •   Email preconference
               •   WIA Meeting at SWE 09
               •   Send survey
               •   Collect and analyze
    •   Make SWE the conference of choice for SWE WIA
    •   Take Action
The work for the Women in Academia Special Appointment continues. A first draft of the Women in
Academia Survey has been completed and is now under review by Mary Verstraete and Tricia Berry. The
survey was designed using the input that we received from the meetings of the Graduate Students, the
Women in Academia, and the Collegiate Interest Council. A panel and a paper will be presented by WIA
at the WEPAN/NAMEPA Joint Conference April 12-14, 2010.


The following items have been accomplished to date:

       Survey sent to SWE members in academia (list compiled by Peter Finn) before the SWE 09
       Mary Verstraete, University of Akron, and Tricia Berry, University of Texas, Austin were appointed
       During the 09 Conference: Conducted Graduate Student Meeting, Conducted Women in
        Academia (WIA) Meeting, attended Membership Meeting, met with College Interest Council,
        presented workshop on Graduate School, and participated in panel on the future of women in
           -       Graduate Students do not want to be a separate Committee, but rather a sub-committee
                   of the WIA Committee
                       -A program of workshops and panels for the SWE 10 Conference has been planned

                       by this graduate student group including a request for help from WIA on some of the


           -       Consensus of the WIA meeting was that they want to have a Charter and become a
           -       Consensus of the WIA meeting was to go ahead and survey the WIA membership
           -       Consensus of the WIA meeting was to have Mary Verstraete, Tricia Berry, and Mary

                                                                                                    Page 63 of 68
          Anderson-Rowland serve as a WIA Program Committee for the SWE 10 Conference
      -   Dues were discussed: consensus was not to have any if other Committees do not have
          dues and if dues, to be very specific on their use
      -   Consensus of WIA meeting was that they wanted to play a role in determining which
          national conference presentations would be linked with women in academia
      -   Consensus of WIA meeting was to have at least one WIA member on the BOD to
          represent their views
      -   Consensus of meeting is that WIA should be more active in SWE Regional Conferences
      -   CIC has major concerns and requested WIA assistance
               -With the lack of cooperation between WISE Programs and SWE student sections at

                many universities.

               -How to get more graduate students involved in SWE Student Sections

   Attendance sheet and minutes of the Graduate Student Meeting were sent to the Special
   Attendance sheet and minutes of the Women in Academia Meeting were sent to the Special
   On November 9, 2009 presented a report to BOD on WIA activities
      -   Discussion held to further clarify mission of the Special Director and role of SWE WIA
      -   BOD concern that WIA emphasis only on activities at the national conference. BOD would
          like to see year-round activities of the WIA. This idea is included in the survey.
      -   Since SWE National does not accept, review, and publish academic papers, SWE is not
          considered a professional organization by engineering and computer science programs.
          Since most University and College funding is only available for travel and lodging for the
          presentation of engineering and computer science research, SWE National can never be
          the conference of choice for WIA
                -WIA members generally attend the SWE conference as Faculty Advisors for SWE

                Student Sections, speakers on graduate school or an academic career, recruitment

                of graduate students, and networking.

                -Survey will include questions on conference attendance and purpose of attendance

                for WIA members

   Participated in Membership Committee phone conferences
•   Based on the WIA white paper submitted to SWE last year, the results of the Graduate Student
    meeting, the Women in Academia meeting, the CIC, and discussions with the SWE BOD, a draft
    of the survey has been completed and is now in review.
      -   After the review and revisions, the survey will be formatted by Peter Finn and beta tested
          with the members who attended the WIA Meeting at SWE 09.
      -   After any further needed revisions, the survey will be sent out by Headquarters to all WIA

                                                                                              Page 64 of 68
    •   Presented workshop on Graduate School at Region B Conference. Well received and over 80
        students attended.
The following items will be accomplished soon:

    •   WEPAN/NAMEPA Conference, April 12-14, 2010 in Baltimore, MD
           -In response to CIC

                 - Tricia Berry will lead panel on how Women in Engineering Programs and SWE

                   Student sections can work together.

                 - Mary Anderson-Rowland will present paper encouraging Women in Engineering

                   Program staff to work with SWE Student Sections and their advisor, including ways

                   this can be done

    •   Results of the surveys will be analyzed and reported to the BOD
    •   Charter proposal will be written and presented to BOD if survey results warrant.

None at this time. It is expected that we will submit a report to the BOD for approval and a proposal to
Charter the Women in Academia Committee after we receive results from the WIA Survey.


    1. Temporary WIA co-chairs appointed
    2. Graduate Student and Women in Academia meetings held at SWE 09 and documented
    3. Discussions held with BOD to better understand concerns and expectations
    4. Workshop on Graduate School presented at Region B Conference
    5. Survey first draft is complete
    6. Panel and paper will be presented at WEPAN/NAMEPA Conference in response to CIC concerns

See above

Hard for Headquarters to locate all of the SWE members who are in academia or interested in academia

                       Speaker of the Senate
 BOD Member:                                            Reporting Period:         Jul. 09 – Mar. 2010
                       Bernice Brody

                                                                                                   Page 65 of 68
The inaugural year of the SWE senate is well underway. After our first virtual meeting in July,
the senate met on Saturday, October 17, 2009. On Friday, January 22, several senators joined
the speaker and deputy speaker at the strategic plan review. On the next day, Saturday,
January 23, 2010 all senators were in attendance for the first annual spring meeting where we
approved several bylaws updates and reviewed progress on the mega issues.

Several motions have been passed by the senate, affirming our role as a continually active
body. We held several training sessions, our first virtual meeting, and acted upon motions put
before us by the board and members.

As speaker, I called for a few committees and task forces to be called. A list of those
committees and task forces as well as their status:

      The Governance Committee with April Lauper as chair. We have been using April as a
       consultant on what we need to do throughout the year. We are now engaging a small
       team to review any gaps in our governance.
      The CRF Taskforce with Penny Wirsing as chair is ongoing with its investigation into
       what information we'll need to most effectively execute our responsibility regarding the
       Contingency Reserve Fund (CRF)
      The Senate Training Committee with Wendy Jenkins as chair has just kicked off.
      The Role of Alternates Task Force is awaiting the call for chair.

The Senate Training committee asked if SWE had or could provide a video clip on Roberts
Rules of Order as a training aide. Together with the Director Learning and Development and the
Director of Professional Development, we’ll work to provide this by July 1, 2010.

Progress on the mega issues:

MI 104 (from FY09) - Creating Volunteer Lifecycle Partnership Community
                 Will complete

MI 109 Global Work Life Balance Community
              Will at least complete a rough draft

The following will not complete by June.

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MI 105 Successful 2020 Workforce Community
MI 106 Success on Own Terms Community
MI 10 24/7 Technology Worklife Balance Community
We are planning on the transition to FY11 next year regarding prioritizing and selecting FY11
Mega Issues.


A motion needs to be passed by the Senate to authorize the Society nominating committee act
as the senate nominating committee by June 30, 2010. An email vote is planned for April.

 BOD Member
 Position and                                     Reporting
                    Martha Addison, CBR                            October – Mid March
 Name:                                            Period:

During October I attended the BOD 2 meeting and Annual Conference. I spoke at the NGC
welcome lunch and at the Raytheon Lunch. Asked questions about value of SWE membership
to several attendees, mostly collegiates. I also focused on interfacing with collegiates and
making my position known.

I have been working with the PDG committee to provide a collegiate view point as well as
general opinions.

Enjoyed and learned a lot about strategic planning and running a meeting well from ASPR in

Attended the Region B meeting in Phoenix. I quickly learned each region does things differently,
but very much found their workshops valuable. I was also impressed by the variety of topics
they offered. I attended their Sunday Region leadership/COR meeting.

I have discussed with Siddika and Virginia about making the Collegiate Board rep position
permanent. I plan to further gain insight from board members and collegiate leaders specifically
with Nora, Fran, and collegiate senators.





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1. Help with leadership taskforce – finished transition in region D. Assigned mentee in region

2. Creating a town hall style meeting geared to collegiate members- Done

3. Show ways to obtain funds ie program grants- joined committee

4. Mentor collegiates- done

5. Work on way to spread the swe presentation wendy and I chaired- done

6. Prepare presentation for BOD regarding the CBR position- gained insight and history
from Virginia and Siddika. Plan to talk to other key leaders during the end of March.


See goals


                                                                                        Page 68 of 68

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