7 Apr, 2011
Smithsonian Journeys Lists Top 10 Destinations, Most Popular Vacation Packages
Smithsonian Journeys, the Smithsonian Institution‘s travel program, offers new opportunities for
travelers to fulfill their lifetime ―must-see‖ destinations. This, and several other great stories in this
Click on the headline to go directly to the story.
1. Smithsonian Journeys Lists Top 10 Destinations and Most Popular Vacation Packages for 2011
2. TripAdvisor Announces 2011 Travelers‘ Choice Beaches Awards
3. U.S. Consumers Rate Corporations They Trust in the ―Reputation Economy‖
4. Global Cyber Security Market to Reach $80.02 Billion by 2017
5. New Research Reveals How To Connect with Active and Healthy Consumers
6. Global Cooperatives Movement Gets Boost with International Year, New Logo
7. International Trade Union Movement Launches Worldwide Jobs Pact For Young People
8. UN Forms Partnership With Mediterranean Countries To Save Region‘s Forests
9. Development Aid Increases, But With Worrying Trends, OECD Report Shows
Smithsonian Journeys Lists Top 10 Destinations and Most Popular Vacation Packages for 2011
Washington, DC (Vocus/PRWEB) April 05, 2011 — Smithsonian Journeys, the Smithsonian
Institution‘s travel program, offers new opportunities for travelers to fulfill their lifetime ―must-see‖
destinations. Trends show that more than ever, Americans seek greater cultural immersion when they
travel, including a meaningful experience that comes with genuine insight into the culture and history
of a destination. Smithsonian‘s focus on valuing world cultures translates into the Institution‘s travel
program through travel experiences that feature special access and top leaders. Plus, the breadth of
Smithsonian Journeys‘ travel collection can accommodate any style of travel, whether it is land, sea or
rail, from luxury to value focus. Full details on all trips can be found at its website
Dubrovnik and the Dalmatian Coast. The Adriatic became popular years ago due to its pristine
coastline of charming towns and islands, plus significant World Heritage sites. Smithsonian features
two small-ship cruises in this region: ―Treasures of the Adriatic‖ (Sept. 12-24) an in-depth luxury
experience aboard the 114-guest Corinthian II, and ―Splendors of Italy and the Dalmatian Coast‖ (May
31-June 15), an all-inclusive value cruise aboard the 350-guest Aegean Odyssey.
Italy. Because it is on everyone‘s life list, Smithsonian Journeys offers a broad collection of tours and
cruises to Italy, each with specific themes and styles of travel. Travelers can choose from 10 unique
cruises, such as ―Journey of Odysseus: A Voyage from Greece to Italy‖ (June 18-29). Five in-depth
small-group tours focus on just one area (Florence, Venice, Siena, the Amalfi Coast or Sicily), while
the comprehensive ―Art Treasures of Italy‖ showcases the arts of Venice, Florence and Rome.
Athens. At the center of western civilization, Athens should be on everyone‘s life list. Smithsonian
Journeys offers three choice ways to experience it, including two all-inclusive value cruises to the
Mediterranean or ―City Explorer: Athens‖ (Oct. 17-29), an in-depth yet leisurely experience.
Istanbul. The only city in the world situated on two continents, Istanbul features a fascinating history of
both western and eastern cultures, as reflected by its monuments. Travelers interested in visiting
Istanbul and Athens in one trip can choose from Smithsonian‘s all-inclusive Mediterranean cruises and
its popular ―Black Sea‖ luxury cruise (Aug. 5-16). ―Legendary Turkey and the Turquoise Coast‖ and
―Ancient Worlds of Anatolia‖ are two small-group, air-inclusive tours that travel to Istanbul before
moving south to different regions of Turkey. Both have multiple departures in the spring and autumn.
France. Travelers who have not experienced French culture and history will enjoy the comprehensive
themes and regions featured in the small-group, air-inclusive ―France through the Ages‖ tour, which
travels from Toulouse to Paris. ―Sojourn in the Dordogne‖ provides a closer understanding of the
Dordogne region, renowned for prehistoric cave paintings, charming medieval towns, gourmet cuisine
and fine wines. Both tours feature multiple departures.
Canadian Rockies. Travelers are drawn worldwide to the magnificence of the Canadian Rockies,
celebrated for the region‘s pristine alpine lakes, majestic snowcapped mountains and plentiful wildlife.
During ―A Canadian Rockies Adventure‖ (Aug. 5-12), Smithsonian travelers stay at top
accommodations in Banff and Jasper as they explore the landscape, then enjoy panoramic vistas on a
two-day train trip aboard the luxurious Rocky Mountaineer before arriving in Vancouver.
The Great Lakes. Situated between Canada and the United States, the Great Lakes are the largest inland
lake system in the world and retain an important history and natural beauty. During ―Canadian
Splendors‖ (July 25-Aug. 3), travelers can take a cruise in Canada that features notable cities and
charming towns, engineering marvels and the history and natural beauty of Lakes Ontario, Erie and
Alaska. Alaska continues to be at the top of many life lists due to its dramatic natural wonders of
calving glaciers, pods of humpback and orca whales and magnificent spruce forests. Travelers can
experience it all up-close by kayak, Zodiac and hikes on ―Exploring Alaska‘s Coastal Wilderness‖
(July 30-Aug. 6), an adventure cruise to Southeast Alaska and the Inside Passage, which also features
the comforts of a small-ship cruise.
Grand Canyon. The Grand Canyon is considered the most spectacular gorge in the world and
consequently Grand Canyon National Park merits listing as a World Heritage site. Smithsonian
Journeys has taken Americans to this breathtaking site for nearly 40 years. ―Grand Canyon Weekend
Adventure‖ (June 17-20 and July 15-18) offers an in-depth weekend experience of the park, which
features an overnight rafting trip down the Colorado River and a day at a nearby ranch.
China. Travel to China continues to increase dramatically for many reasons and Smithsonian Journeys
has helped Americans get there since the doors opened. Travelers can count on Smithsonian for an in-
depth quality experience on two small-group, air-inclusive tours, ―Imperial China and the Yangtze‖ and
―Classic China and Tibet,‖ both featuring multiple departures.
Founded in 1846, the Smithsonian is the world‘s largest museum and research complex consisting of
19 museums and galleries, the National Zoological Park and nine research facilities. There were
approximately 30 million visits from around the world at the Smithsonian in 2009 with more than 188
million visits to the Smithsonian websites. The total number of objects, works of art and specimens at
the Smithsonian is estimated at 137 million.
TripAdvisor Announces 2011 Travelers’ Choice Beaches Awards
NEWTON, Mass., April 5, 2011 /PRNewswire/ — TripAdvisor, which claims to be the world‘s largest
travel site*, today announced the winners of its inaugural 2011 Travelers‘ Choice Beaches awards. Top
beach spots were named in the U.S., Europe, Asia, Canada, the South Pacific, the Caribbean and
Mexico, and Central and South America.
Award winners were determined based on the most highly rated beach destinations by travelers in
TripAdvisor reviews. Unlike any other honors, TripAdvisor Travelers‘ Choice winners are based on
millions of real and unbiased reviews and opinions from travelers around the world.
According to a recent TripAdvisor survey of more than 2,100 U.S. respondents, 68 percent are
planning a beach vacation in 2011. Fifty-four percent are planning a trip to a U.S. beach destination.
Seventeen percent intend to visit the U.S. southeast coast, 13 percent expect to explore the northeast
coast, 12 percent plan to go to the gulf coast and 10 percent plan to visit the west coast. Twenty-six
percent are planning a beach trip to the Caribbean or Mexico in 2011.
―It‘s that time of year when travelers are dreaming of getaways to warm beach destinations. To provide
inspiration on where to go, we‘ve named some amazing hot spots around the world, based on millions
of real and unbiased reviews and opinions from TripAdvisor travelers,‖ said Barbara Messing, chief
marketing officer for TripAdvisor. ―In addition to the outstanding beaches, these destinations also
feature top-rated options for hotels, vacation rentals, attractions, and restaurants.‖
Travelers‘ Choice Beaches Award-winning World Beach Destinations:
1. Providenciales, Turks and Caicos
2. Boracay, Philippines
3. Palm/Eagle Beach, Aruba
4. Negril, Jamaica
5, Tulum, Mexico
6. Myrtle Beach, South Carolina
7. Seven Mile Beach, Grand Cayman
8. Punta Cana, Dominican Republic
9. Cape May, New Jersey
10. Santa Teresa, Costa Rica
Travelers’ Choice Beaches Award-winning U.S. Beach Destinations:
1. Myrtle Beach, South Carolina
2. Cape May, New Jersey
3. Panama City Beach, Florida
4. Miami Beach, Florida
5. Sanibel Island, Florida
6. Clearwater, Florida
7. Honolulu, Hawaii
8. Captiva Island, Florida
9. Poipu, Hawaii
10. Siesta Key, Florida
For the complete 2011 Travelers’ Choice Beaches lists, go to
U.S. Consumers Rate Corporations They Trust in the “Reputation Economy”
NEW YORK, April 5, 2011 /PRNewswire/ — Since the global financial crisis of 2008-09, negative
headlines of product recalls, government bailouts, insider-trading and CEO scandals have reinforced
the importance of reputation and its ability to humble once-high flying market leaders. Despite this
toxic operating environment, eight of the largest 150 companies in the U.S. were still able to earn
excellent corporate reputations and drive value-creation with the general public in 2011, according to a
new study by private consulting firm Reputation Institute, in partnership with Forbes Media.
For a complete list of the U.S. findings, visit: http://www.reputationinstitute.com/global-reptrak-
How are companies able to gain the highest levels of trust, esteem, admiration and good feeling from
consumers in such a challenging environment? Two common themes for building reputation resilience
and a positive legacy with stakeholders stand out. First, companies with the strongest reputations have
moved beyond products and services when communicating what the company stands for. Second, it is
the CEO at these companies who is leading the reputation management strategy.
Reputation Institute‘s analysis of the seven dimensions of corporate reputation shows that perceptions
of the enterprise (Workplace, Governance, Citizenship, Financial Performance and Leadership) trump
product perceptions (Products & Services plus Innovation) when it comes to driving behaviors. The
five enterprise dimensions drive 61% of purchase consideration and 58% of recommendation/advocacy
behavior with consumers. This provides further proof of what Reputation Institute calls the ―reputation
economy‖ – a place where people increasingly choose among competing products and services based
on their impressions of how the companies behind them behave.
―The reputation economy of 2011 is characterized by a heightened focus on three things: trust in
companies and leaders rather than product brands, multiple stakeholders and their interactions, and
building a connection between a company‘s reputation strategy and its business strategy,‖ said
Anthony Johndrow, Managing Partner at Reputation Institute. ―Today‘s best ‗Chief Reputation
Officers‘ combine cognitive, analytical, process, communication and organizational skills to give voice
to their companies and connect the enterprise to stakeholders.‖
In search of what separates weak from average and strong from excellent companies, Reputation
Institute asked ―Chief Reputation Officers‖ (either the Chief Executive Officer, Chief Marketing
Officer, or Chief Communications Officer) responsible for reputation management from these 150
companies about the challenges they face in their role. This second study found that companies who
scored in the excellent range of reputation (80+) were:
2.5 times more likely to have the CEO set the strategy for their enterprise positioning
1.5 times more likely to include reputation metrics as part of their senior management ―dashboard‖
15 times more likely to manage corporate reputation across company functions
1.7 times more likely to use an outside partner to assist with corporate reputation management
2011 RepTrak™ Pulse Study Highlights
The Automotive (69.35/+5.75 points) and Banking (61.5/+2.03 points) industries‘ reputations began to
rebound with the general public, while the Diversified Financial Services and Insurance industries
continue to struggle in the wake of the global financial crisis.
The top three drivers of corporate reputation with the U.S. general public remain Products & Services
(17.7%), Governance (15.8%), and Citizenship (14.3%).
Reputation Institute‘s U.S. RepTrak™ Pulse Study measures the 150 largest, by revenue, independent
U.S. public and mutual companies that are at least somewhat familiar to the general public.
Global Cyber Security Market to Reach $80.02 Billion by 2017
San Jose, CA (Vocus/PRWEB) April 05, 2011 — The magnitude and latitude of cyber crime has
skyrocketed in recent years and with advances in technology, the immersion factor has increased on a
ridiculous scale. Today, cyber-crime costs more than $1.0 trillion to society, with billions of dollars
being stolen from small, medium and large-sized enterprises, identity of millions of individuals
compromised, and several governments across the world already been targets of cyber-warfare. Internet
has become a primary conduit for cyber attack activities with hackers channeling threats through
social-engineering attacks and legitimate websites, placing a higher risk to larger number of people
than in the past. Financial fraud, phishing, pharming, malware, laptop theft, man-in-the-middle attacks
and database breaches on information and identities have resulted in huge losses for consumers.
Cyber crime has witnessed a considerable rise during the economic recession, partly attributed to the
decreased focus of enterprises on computer and cyber security coupled with the growing desperation of
people to generate quick income. Resurgence of viruses, banker Trojans, and fake anti-virus software
continue to drum up media headlines and industry concerns. Additionally, the rise of social-networking
websites and smartphones has created new outlets for propagation of malware. Growing popularity of
social networking sites, and increasing availability of company infrastructure ‗in the cloud‘ have
exposed global enterprises to higher levels of security threats.
As a response to customer fears, organizations are seeking various proactive strategies to prevent the
brand damage resulting from data breaches and identity-related fraud. While the recent economic
recession forced substantial cutbacks in IT spending across several developed nations, it has however
intensified the focus of business enterprises on cyber security solutions in a bid to minimize cyber
crime induced financial losses, avoid high cost of security breaches, and safeguard organization‘s
reputation. Concurrently, the need to comply with various industry standards and regulations has also
driven organizations to invest heavily in cyber security solutions.
As stated by the new market research report, United States and Europe accounted for a major share of
the global Cyber Security market. Today, the worldwide cyber security market has fast evolved into a
high revenue generating industry due to the large-scale development and deployment of advanced
cyber security solutions. The launch of new cyber security products and services demonstrates the
overall confidence in the market, and more funds were made available for cyber security, with the
landslide of recent breaches itself lending to a much improved 2010. The increased sophistication of
cyber security solutions is another driver of market growth. The technology and software, which can
rapidly identify anomalies and help with the prevention and detection of cyber crime, has encouraged
enterprises that would otherwise not invest in cyber security to purchase systems, especially in the
By segment, Network Security is the largest contributor to global market revenues for cyber security.
Endpoint security software such as desktop anti-virus has been in the marketplace for longer than any
other cyber security solution. However, in the race to win the corporate clients, the market participants
are shifting away from antivirus-style products to software suites combining network access control,
configuration control, anti-malware, patch management, and systems management capabilities. The
ability of endpoint security vendors to offer a comprehensive endpoint security suite to protect an
organization from insider threats through features such as Web filtering, DLP (data loss prevention),
asset management, tracking and recovery and insider monitoring will be key to future growth. Global
market revenues for Endpoint Security are expected to surpass $5.0 billion by 2017.
The research report titled ―Cyber Security: A Global Strategic Business Report‖ announced by Global
Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company
profiles, mergers, acquisitions and other strategic industry activities. The report provides market
estimates and projections (in US$ Millions) for major geographic markets including the United States,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Product segments analyzed
include: Application Security, Content Security, Data Security, Endpoint Security, Network Security,
Identity & Access Management, Risk & Compliance Management, Consulting Services, and Security
For more details http://www.strategyr.com/Cyber_Security_Market_Report.asp
New Research Reveals How To Connect with Active and Healthy Consumers
Seattle, WA (PRWEB) April 5, 2011 — Almost every day we hear stories about the obesity crisis. The
New York Times recently published a piece on the ―increase in (American) waistlines,‖ while the Wall
Street Journal ran a story proclaiming that ―never have so many human mastodons bestridden the
Earth.‖ With such media focus on obesity, it can be easy to overlook the huge numbers of health-
conscious, physically fit Americans.
A recent study by Williams-Helde Marketing Communications set out to uncover the attitudes and
behaviors of healthy and fit Americans, dubbed Active Healthy Lifestyles (AHLs). The study showed
that in addition to living an active lifestyle, AHLs are highly influential consumers, much more likely
to share preferences with friends, family, colleagues, acquaintances, and even total strangers via blogs
and social media. AHLs are active information seekers – heavily researching products online and in
magazines before making purchasing decisions.
Key AHL Statistics
63% of AHLs are willing to pay slightly more for a product that is made by a brand they trust.
AHLs are 41% more likely to use Facebook than non-AHLs.
77% of AHLs say they buy the best.
AHLs are broken down into four key segments: Young Movers (18-25), Active Parents (25-55),
Booming Boomers (45-65), and Senior Jocks (65+).
AHLs are willing to pay for the best, but only after their research has helped them define what the best
is. They are not easily swayed by advertising and unsubstantiated brand promises, as they like to
believe their decisions are uniquely their own. This report by Williams-Helde Marketing
Communications will help marketers gain a deep understanding of the Active Healthy Lifestyle
audience, which will enable brands to tailor their marketing to the unique motivators of this vast and
Click here to read the report: http://tinyurl.com/WH-AHL
Global Cooperatives Movement Gets Boost with International Year, New Logo
(UN News) — Leading up to the launch of the International Year of Cooperatives in October 2011, the
United Nations has released the official logo of the year based on the slogan, ―Cooperative enterprises
build a better world‖.
Cooperatives are member-owned, autonomous, self-help organizations that offer a business model that
contributes to socio-economic development. The cooperative sector, with nearly a billion members in
90 countries through the International Cooperative Alliance, a membership organization, is estimated
to account for more than 100 million jobs worldwide.
The United Nations General Assembly, in its resolution 64/136, declared 2012 the International Year
of Cooperatives, in recognition of the contribution of cooperatives to socio-economic development,
especially with regard to poverty reduction, employment generation and social integration. The
objectives of the Year are to expand public awareness of the role of cooperatives, particularly in
relation to the fulfilment of internationally agreed Millennium Development Goals; encourage the
growth of cooperatives worldwide; and establish a policy and legal environment conducive to the
strength and stability of the cooperative movement.
The new logo, available for non-commercial use by civil society, Governments and private entities,
features people who are central to the cooperative model working together to lift a large cube. The
seven figures represent the seven principles of the cooperative movement: voluntary and open
membership; democratic member control; member economic participation; autonomy and
independence; education, training and information; cooperation among cooperatives; and concern for
The logo is available on the International Year of Cooperatives website at
http://social.un.org/coopsyear in Arabic, Chinese, English, French, Russian and Spanish. To obtain
permission to use the logo, please visit the website or contact the secretariat at firstname.lastname@example.org.
After you have received authorization, you will be able to download the logo, free of charge.