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					Tom Atkinson SEO / Online Marketing / Web Analytics
Ponsonby, Auckland 1011       021 257 6422

Personal Profile
Tom is an experienced online marketer and website optimiser, currently employed as Online
Marketing Manager for Online Republic (formerly iMall Brands Ltd). Tom has been overseeing a large
scale search marketing account via Google and Bing/Yahoo search alliance, email and social marketing
strategies, search engine optimisation (SEO), managing and designing out-sourced link building
campaigns, and advising on how to improve website marketing effectiveness through advanced Google
Analytics configurations, conducting accessibility and usability testing to identify problem areas

Prior to this Tom worked as SEO Manager for ACP Media's Trader Group, and as a consultant at First
Rate - NZ’s first and largest Google Certified online advertising agency, working with a crack team of
consultants operating at the leading edge of Internet Marketing in Australasia.

Key Skills
        Search Engine Optimisation and Internet Marketing (SEO & SEM)
        Google Adwords Professional exam: 2007 / 2009
        Google Analytics Individual Qualification 2009
        Expert in SEO, Web Analytics and PPC/Performance advertising models
        11 years web design experience, from Netscape 0.9b to Safari/Firefox
        Client-side web technologies, particularly hand-coded HTML, CSS and Javascript
        Adobe CS4: Photoshop, Flash Actionscript, Dreamweaver, InDesign
        Source code editing ability for ASP, PHP, JSP and other back end languages
        Regular Expressions, Unix admin and SQL experience
        Copy writing: 3 blogs, two articles for NZ Musician Magazine in 2003/4
        Broadcast video editing experience on Max TV, Alt TV
        Music video production and editing using Final Cut Pro and Premiere
        International session drummer for Breaks Co-op, SJD, ‘one million dollars’
        Audio recording, engineering and production

Recent Sites
Tiritiri Matangi Bird Centre – Interactive Flash Game

Employment and Work Experience
Employed as Online Marketing Manager – Online Republic / iMall Brands Ltd

Employed as SEO Manager - Trader Group / ACP Media Ltd

Internet Marketing Consultant - First Rate Ltd

Business Computing Tutor - Sir George Seymour National College of Travel and Tourism

Employed as a freelance website designer, producing Flash and HTML websites for: Auckland District
Health Board, Paradigm Design, The Learning Curve, Vodafone, Lateral Profiles, and The Hearing
House Charitable Trust. Worked with Lateral Profiles to produce an online Flash that connects
remotely for New Zealand’s first live SMS Txt-2-Screen installation at the Vodafone X-Air event in
Wellington 2002. Texts sent by partygoers were screened almost instantaneously on a large projector
screen at the event.
Advantage Group Ltd: I worked as a production designer in a successful team employed by several
major New Zealand clients, including Sanitarium, Meridian Energy and Waitakere City Council. I
worked closely with the art directors to produce sites to their designs in Photoshop and Illustrator. I
produced static and dynamic HTML, Javascript, style sheets and other media. Some of the sites I
worked on during this time were:

IHUG: Website designer for ISP IHUG, based in their Auckland office. Produced sites and updates and
provided site design services for clients such as The International Laugh Festivals (1998-99). Gained
experience administering Apache on Solaris using SSH.

Toonz Animation Ltd: Camera operator at cell-based animation studio. We worked on contracts for
Disney, assisting in the production of several episodes of the successful children’s television series
Timon and Pumba. Operated an Amiga4000 line test system. During my time here I developed video
and animation skills.

2011     Attend Google Think:Travel training conference Sydney, Australia
2011     Google Certified Professional
2009     Google Adwords Professional
2009     Google Analytics Individual Qualification
2009     Attend Adobe Flash Forward conference
2008     Attend Search Engine Bootcamp conference
2007     Google Certified Professional
2005     Tutor for National Certificate in Computing (NZQA), SGS Tourism College
2001     Macromedia ColdFusion level 1, Delta Software Ltd.
1999     Macromedia Flash 4, Native Design Institute.
1997     Digital video editing course, Whitecliffe College of Art and Design.
1997     Computer science paper 415.101 Java Programming, Auckland University.
1995     First year studies for Bachelor in Design (Visual Communications) at Unitec.
1995     Alias PowerAnimator Level 1, Unitec Silicon Graphics lab.
1994     A Bursary
1994     Computer Animation, AIT, using AutoDeskAnimator.
1993     Introduction to CAD, Manukau Polytechnic, using AutoCadR12.
Hobbies, Interests and Achievements
Music: Professional drummer and percussionist with 19 years experience. Currently playing drums
for Dam Native, EASY, Foghorn and previously Breaks Co-op, SJD, one million dollars and more. I
have written and composed songs for these bands and recorded albums with SJD, The Roughness and
one million dollars. I also tutor drum students.

Film and Video: Produced and directed music video for Auckland band Jungle Fungus. The video
incorporated clay-animation with live-action shots. Edited a piece for Auckland comedy group Sugar &
Spice that aired on Max TV.

Audio recording: Using an 16-channel audio interface and digital studio set-up, I record local bands
in my basement, Hotel Vermont Studios.

        Off-road mountain biking
        Full NZ driving license
        Restricted Motorcycle license

Mike Ballantyne                                       Tina Clyma
Director                                              BDM
Online Republic Ltd                                   Yellow NZ

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