Document Sample

                    STANDARD CHARTERED BANK

                            SUBMITTED BY:
                          SMITA KESARWANI
                       Enrolment no: A7001909090
                   Specialization: Finance & Marketing

                      UNDER THE GUIDANCE OF:
INDUSTRY GUIDE:                                     FACULTY GUIDE:
Mr. ANURAG VERMA                                    Mrs. NIDHI SINGH
RELATIONSHIP MANAGER                                ABS, LUCKNOW

                  AMITY BUSINESS SCHOOL
                      STUDENT’S CERTIFICATE

Certified that this report is prepared based on the summer internship project undertaken

by me in STANDARD CHARTERED BANK from 10th May 2010 to 5th July 2010,

under the able guidance of Mrs. Nidhi Singh in partial fulfillment of the requirement for

award of degree of Master of Business Administration (MBA-G) from Amity

University, Uttar Pradesh.


Signature                      Signature                      Signature

Smita Kesarwani                Mrs. Nidhi Singh               Professor R P Singh

Student                        Faculty Guide                  Director (ABS)

This is to certify that Ms. SMITA KESARWANI, a student of
Post Graduation Degree in Masters of Business Administration,
Amity Business School, Luck now has worked              in Standard
Charted Bank, under the able guidance and supervision of         Mr.
ANURAG VERMA, designation Relationship Manager, Standard
Charted Bank, Allahabad. The period of training was of 8 weeks,
starting from 10th May         2010 to 5thJuly 2010. This summer
internship report has the requisite standard for the partial
fulfillment of Post Graduation Degree. To the best of our knowledge
no part of this report has been reproduced from any other report and
the contents are based on original research.

NIDHI SINGH                          SMITA KESARWANI


I take this opportunity to thank all those people who have helped
me in completing this project. The satisfaction that accompanies the
success of any work would be incomplete without the people who
made it possible by constant encouragement and guidance.

I express my sincere gratitude to MR.NAVDEEP CHAWLA, Branch
Manager who provided me the opportunity to undertake the activity
and my Industry Guide MR.ANURAG VERMA, Relationship
Manager, Standard Charted Bank, Allahabad. Under his able
guidance, continuous support and cooperation throughout my
project, without which the present work, would not have been

I am also thankful to my Faculty Guide Mrs. NIDHI SINGH of my
institute, for his continued guidance and invaluable encouragement.



Education is continuous process of learning it covers theoretical as well as behavioral
aspect. Every study is incomplete without having well planned and concrete exposure
to its students. So far management is no exception. This project report was made
during the summer training in partial fulfillment requirement for the degree of
Bachelor of Business Administration.

India is a developing country and we all know that banking sector plays a very
important role. In development with the increasing use of banking and finance in
every field, new trends in their technology and modern use are being evolved day to
day to meet the requirements. In fact ―BANKING‖ has become the need of today.
The purpose of PROJECT REPORT is to expose the students in the market and in the
field of banking, finance and investments and to develop the ability in the students to
deal with all types of customers.
Preparing project report in the summer vacations and under going the summer training
is the indispensable part of the college period. It provides the opportunity to review
what we have gained in the training period and also provides the way to convey the
knowledge and ideas to others.

The present project provides the information on the “STANDARD CHARTED

Learning is not possible in solitude and has to have the support and able guidance of
some people around us in various roles and capacities. The satisfaction and euphoria
that accompanies the successful completion of any task would be incomplete without
the mention of the people who made it possible because success is the epitome of hard
work, undeterred missionary zeal, fast determination, and consideration.

Therefore, we consider it a pleasant duty to express our heartiest appreciation,
gratitude, and indebtedness to our project guide for his keen interest, sincere
extortion, invaluable and pain taking excellent guidance, continuous calm endurance,
inspiration and encouragement during each phase of the present project.


Sl No.              CONTENTS              PAGE NO.

  1            EXECUTIVE SUMMARY              9
  2          OBJECTIVE OF THE REPORT         12
         Chpter 1: INTRODUCTION
  2      SIGNIFICANCE OF THE TOPIC         14-34
         Chapter 2: INDUSTRY PROFILE
  3      BUSINESS ENVIRONMENT              35-64
         SWOT ANALYSIS etc.
         Chapter 3: PESENTATION OD DATA
  4      RESEARCH METHODOLY                65-88
  5                 FINDINGS                 90

  6               CONCLUSIONS                91

  7        ANNEXURE: QUESTIONAIRE &          92
              CURRICULAM VITAE

  8               BIBLOGRAPHY                96

                     List of Diagrams

Diagrams                  Description           Page No.
   1       Wealth Management Cycle                25

   2       Distribution according to Age          67
   3       Household Income Range                 69

   4       Financial Decisions                    71

   5       Risk Ability                           72

   6       Distribution of Satisfaction level     74

   7       Diagram of Distribution of Income      76

   8       Risk Ability                           77

   9       Income of Age group 23-25              80

   10      Risk for Age group 23-25               81

   11      Occupation for the Age group 35-45     83

   12      Income for Age group >45               86

                       List of Graphs
Graph no.                  Description                  Page no.

   1        Distributional according to their             68
   2        Proportion of Objectives                      70

   3        Various financial products for Investment     73

   4        Distribution of Occupation for the Age        75
            Category 18-25 yrs

   5        Graph of Distribution of Income               76

   6        Overall Analysis for Age Group 18-25yrs       78

   7        Occupation for age group 23-25 yrs            79

   8        Overall Analysis for age group 23-25 yrs      82

   9        Income for age group 35-45 yrs                84

   10       Risk for age group 35-45 yrs                  85

   11       Occupation for age group 35-45 yrs            86

   12       Risk for age group >45 yrs                    87

   13       Overall Analysis for age group >45 yrs        88

                           EXECUTIVE SUMMARY


―A Leader is one who knows the way, goes the way and shows the way‖
-John C Maxwell
Expertise is a skill acquired through years of experience, understanding and depth of


When we are at the highest echelons of success it is that much more important to have

the right financial partners, who assist us in maintaining and building wealth.

The challenge of navigating complex and unpredictable capital markets can only be

met with the utmost focus, planning and discipline.

Standard Charted Bank, using over 150 years of expertise, promises to guide us

through the world of exciting new investment opportunities in India. From shortest –

term deployment of funds to planning your retirement, we pledge to go the extra mile

to help you reach your choose financial goals.

In India, there has been significant growth in income and wealth levels over past few

years. Financial services industry players have begun to recognize the potential of

wealth management as a profitable business. The wealth management industry,

though at a nascent phase, is experiencing rapid growth in terms of the member of

providers, clients and assets under management.

Wealth management as an organized industry is growing in terms of both the numbers

of players as well as the number of high net worth individuals in India. Wealth

managers are aggressively marketing their services to the existing clients; wealth

managers are ramping up their capabilities to manage growing volume of assets. India

is both attracting foreign wealth managers to set up business and domestic banks to

set up wealth management businesses. Going forward this is a trend that is likely to

continue, with India‘s key advantages attracting more and more competitors.

In the view of many in the industry there is a challenge of client education that must

be addressed going forward. The primary area of concern is in equity investment and

the need to invest long-term rather than short-term. This is not a problem that is

confined to India; many other countries around the globe have similar problems.

The basic idea of wealth management is to help the individual investors get a

complete perspective of their wealth. A wealth manager is more objective. He first

analyses one‘s portfolio, finds out the long-term and short-term goals of the investor

and decides on the asset mix that will fetch the best desired returns after being given

the investor‘s risk profile.

According to a study unveiled by IBM Business Consulting Services, the wealth

management industry in India is poised for tremendous growth. The study also

revealed that successful wealth managers with a clear vision and strategy and

equipped with supporting people, processes and systems, will reap significant gains.

The study, Indian Wealth Management and Private Banking Survey 2003-04, predicts

that increased customer demand for sophisticated products will drive wealth managers

to offer a wider array of more complex products and services. Technology tools will

be critical for both enabling revenue generation as well as achieving operational

effectiveness. Furthermore, increasing deregulation will enable customers to diversify

their wealth locally and globally.

Through this dissertation, I have tried to analyze the problems affecting the wealth

management industry in India with special focus on the High Net-Worth Individuals

(HNWI) segment. A further study of the scope and future of wealth management,

which is somewhat synonymous with Investment Banking, has been attempted for a

better understanding.

                        OBJECTIVE OF THE REPORT

The project report is prepared to analyze the functions of wealth managers. How well

financial managers help their investors in investing into various companies.

There is common saying on the bourses: Bears make money, bulls make money and

pigs get slaughtered.

        The richer one gets, the less sure he becomes of his investments. The options

for saving have multiplied today. The need of the hour is more informed investment

decisions. As personal net worth increases, the financial issues and challenges become

increasingly complex. Protecting and distributing one‘s asset with maximum tax

advantages requires sophisticated planning strategies and professional advice.


    Understanding Wealth Management Services in Banking Industry.

    Understanding Mutual Fund Industry in particular.

    Recommending financial planning strategies to investors.

    Analyzing various products offered by Mutual Fund companies.

    Need based selling to investors.

    Recommending model portfolios and selecting the right funds.

          In this project, I have to study the most important products of banking

industry i.e. Savings account, Insurance and Mutual Funds . After gaining

appropriate knowledge of these products, I have to promote the products of

Standard Charted to the customers and try to convince them to buy the products

via explaining them its benefits. I also have to prepare a questionnaire in order to

understand the customer psychology of investments and also get relevant

information required in the project.


                      WEALTH MANAGEMENT

Wealth management is an investment advisory discipline that incorporates financial

planning, investment portfolio management and a number of aggregated financial

services. High Net Worth Individuals (HNWIs), small business owners and families

who desire the assistance of a credentialed financial advisory specialist call upon

wealth managers to coordinate retail banking, estate planning, legal resources, tax

professionals and investment management. Wealth managers can be independent

certified financial planners, MBAs, CFA Charter holders or any credentialed

professional money manager who works to enhance the income, growth and tax

favored treatment of long-term investors. One must already have accumulated a

significant amount of wealth for wealth management strategies to be effective and is

also one of the key areas that are growing at a tremendous rate. Wealth management

can be provided by large corporate entities, independent financial advisers or multi-

licensed portfolio managers whose services are designed to focus on high-net worth

customers. Large banks and large brokerage houses create segmentation marketing-

strategies to sell both proprietary and non-proprietary products and services to

investors designated as potential high net-worth customers. Independent wealth

managers use their experience in estate planning, risk management, and their

affiliations with tax and legal specialists, to manage the diverse holdings of high net

worth clients. Banks and brokerage firms use advisory talent pools to aggregate these

same services.

The events of 2008 in the financial markets caused investors to address concerns

within their portfolios. "The past 18 months have challenged traditional thinking

about investing and asset allocation, diversification, and correlation. For individual

investors, risk tolerances have been tested, investment assumptions have been

overturned, and fundamental truisms have been questioned." [1] For this reason wealth

managers must be prepared to respond to a greater need by clients to understand,

access, and communicate with advisers regarding their current relationship as well as

the products and services that may satisfy future needs. Moreover, advisors must have

sufficient information, from objective sources, regarding all products and services

owned by their clients to answer inquiries regarding performance and degree of risk-at

the client, portfolio and individual security levels. "This state of affairs poses a

dilemma for wealth managers, who, for a generation, have adhered to the core

principles of asset allocation and earned their keep by preaching the mantras of 'buy

and hold', 'invest for the long term', and when things get tough, 'stay the course'.‖ [2]

Today wealth management advisors must have access to an objective content.

Wealth accumulation: The client‘s wealth should grow.

Wealth preservation: The client‘s wealth should be well protected.

Wealth transfer: Smooth transfer of client‘s assets to his legal heirs at a minimum


                        WEALTH MANAGEMENT AT

                        STANDARD CHARTED BANK

STANDARD CHARTED BANK offers us a team of expert and experienced

investment advisors who are wholly dedicated to studying financial markets and

investment opportunities just for you.

With years of investment experience to draw from, combined with their intimate

understanding of the Indian environment, we can help you make the best investment

choices customized just for customers.

Here are 4 step financial planning process:

Through a simple, easy-to-answer questionnaire, we try to gauge our risk appetite.

Your investment decisions should be dominated most heavily by how much risk you

are willing to take. Depending on our risk appetite, the specific instruments required

to fulfill all our needs across various time periods will be identified.

It identifies all our prospective financial requirements and liabilities. These may range

from buying a car to sending our kid for education abroad.


To fulfill the needs, the right asset allocation mix has to be identified. Investments

have to be embarked for our needs, depending on risk profile. It aims for right asset

allocation mix for your investment through this exercise.

It provides a wide variety of investment instruments like MUTUAL FUNDS, FIXED


tie –ups with a variety of mutual funds for investment suitable for us. Our unique

proprietary research cherry-picks the best mutual funds in various funds in various

risk categories to enable us to take an informed decision.

WEALTH MANAGEMENT is important because you have a lot
more to manage than just your wealth
It's time to throw out your notions of what you can talk about with your Financial

Advisor .

      Maybe you're worried that the lifestyle you've worked for is becoming the

       lifestyle your children will feel entitled to

      Maybe you long ago made a decision to retire by 62, and then you turned 58

       and found out that decision may be up to somebody else

      Maybe your friends are about to stop asking why you waited to start a family,

       and start asking what in the world you are going to do with triplets

Wealth management can help you determine what's really important to you, then

develop actionable strategies to help you realize your most cherished hopes and

defend against the things that might undo them.

Income and Lifestyle
Through an in-depth discovery process your Financial Advisors will work with you to

understand and document what you want to do in this lifetime, from now until

retirement and from then on. We'll then map out a course to help you seek the returns

you'll need for how you intend to live and to achieve the income you'll need to do

exactly what you want one year at a time and, if we like, strategies to guarantee that


We view borrowing as a strategy — an array of ways to unlock value in assets you

own, without compromising the ability of those assets to continue to work for you

over time.

If such talk of strategy sounds like how most firms talk about investing, it should. We

believe how people invest and how they borrow is inextricably linked — both sides of

one balance sheet, one plan.

Asset Protection

By understanding the lifestyle you enjoy, and the one you're building toward, your

Financial Advisor can see the threats against it — taxes, inflation, volatility, creditors,

lawsuits, identity thieves, tragedy — and help you deal with them using everything in

the arsenal of one of the world's largest financial services firms.

Wealth Transfer
Your Financial Advisor will approach your plan for wealth transfer from a wider

angle than a traditional estate plan. We work with you to understand your definition

of a rich life, and then craft a plan to help you lead it and pass on what you see as

most important to the next generation.

Your advisor will approach your plan for wealth transfer from a wider angle than a

traditional estate plan. We work with you to understand your definition of a rich life,

then craft a plan to help you lead it and pass on what you see as most important to the

next generation.

This might mean a passion for education, or a sense of obligation for each generation

to help give the one that follows a leg up in life or both. It could mean protecting a

work ethic and thirst for accomplishment, or protecting your family's bonds of

affection toward one another. Whatever it is, it should start with your definition of a

rich life.

Investment Management

We believe that your plan for your life is the most important part of investing. Little when you plan to retire — and when you secretly hope to retire. The

business you'll open when you do. How much you'd like to travel. And the aging

parent who will need to move in with you in the next few years.

Investing with a Financial Advisor is based on the simple yet powerful premise of

wealth management: Your investments and your life are uniquely intertwined.

Whether by design or by accident, they are all part of one plan. We advise that it be

by design.

Business Strategies

As you lead your business toward its next stage — whatever that stage may be —

you'll be pleased to learn that your Financial Advisor understands the connection

between your business and your life. They are one and the same.

Our clients tell us that seeing this bigger picture makes all the difference between us

and what they used to expect from a financial firm — in how we think, how we plan

and in the scope of what we do. From our standpoint, it's simply a matter of treating

your business like it's the biggest investment of your life, if for no other reason than

that it is.


Wealth Management in India‘ covers the recent trends in the industry, global market

and its trend, estimates of the future market, growth drivers, critical success factors,

issues and challenges, regulatory environment, and profiles of major players and their

products offerings. The report will be useful for industry research analysts, banks and

other non-banking financial companies, and wealth management service companies.

Wealth management is classified as a type of financial planning tool that provides

corporate and their families with private banking, asset management, legal resources,

real estate planning, investment management and portfolio management with the goal

of sustaining and growing long-term wealth. Wealth management service providers

have segmented the Indian market into four categories: the mass market (investible

surplus USD5,000 to 25,000); the mass affluent (USD25,000 to 1 million); the high-

net-worth (USD1 million to 30 million) and the ultra-high net worth (greater than

USD30 million).

Key Findings and highlights

- During the second half of 2007, there was a contrasting difference between the

matured and emerging economies where emerging market captured the major portion

of wealth management.

- In 2007, the global economy grew by 5.1%, down slightly from the 5.3% global

growth in 2006.

    - The United States had one of the world‘s lowest savings rates in 2007

    - The population of HNWIs reached 10.1 trillion in 2007

    - The Indian market has outperformed global markets significantly and formed new

    highs coincided with a continuous increase in derivatives position which peaked at

    over Rs1 trillion.


   Investment planning: assists you in investing your money into various investment

    markets, keeping in mind your investment goals.

   Insurance planning: assists you in selecting from various types of insurances, self

    insurance options and captive insurance companies.

   Retirement planning: is critical to understand how much funds you require in your

    old age.

   Asset protection: begins with your financial advisor trying to understand your

    preferred lifestyle and then helping you deal with threats, such as taxes, volatility,

    inflation, creditors and lawsuits, to maintaining this lifestyle.

   Tax planning: helps in minimizing tax returns. This might include planning for

    charity, supporting your favorite causes while also receiving tax benefits.

   Estate planning: helps in protecting you and your estate from creditors, lawsuits

    and taxes. This service is critical for every person whose net worth is high.

   Business planning: This service aims at optimizing the tax free advantages of

    running your own business.

   Business succession planning: assists in planning for the inevitable to maximize


   Wealth transfer: helps you pass on your wealth to your dependents.

    But so many advantages will make the process of understanding Wealth Management

    will make it very complicated rather than simplifying the process of Wealth


            Dig 1: Wealth Management Cycle


We provide you with new investment opportunities and investment advice which

allows you to choose from a broad spectrum of products and services. Standard

Charted Wealth Management by your side, you can be rest assured that you will have

access to only the most viable wealth management products and solutions. With a

well planned wealth consolidation strategy we ensure a lasting legacy for you and

your loved ones.


Mutual Funds give you access to Indian equity and debt securities .We offer you

advice on the entire universe of mutual funds. So be it equity funds, where you look

for growth and capital appreciation or debt funds for capital preservation, we can help

you select the right mix to suit you. Choose from an array of more than 15 fund

houses with innumerable schemes.

A unique way to build a customized portfolio of Indian equities is through Portfolio

Management System (PMS). We act as authorized distributors for various PMS

providers to meet the growing needs of investors and broaden the portfolio beyond

equities and bonds.


We can enjoy convenient, simple and efficient trading in Indian equities that is

offered by STANDARD CHARTED BANK. We provide you a seamless platform to

invest in the Indian secondary markets. Your wealth management advisor will provide

you valuable advice based on in-house research.

We offer customized investment solutions to access various asset classes. Most

structures will offer principal protection with returns based on performance of an

associated asset class. Based on your preference, returns can be linked to a variety of

asset types such as equity indices, basket of stocks, commodities.


Through our distribution tie-ups, we offer a wide range of Private Equity Funds,

which invest in the unlisted securities, to give you the opportunity of investing in the

growing Indian economy. Access to these types of products and strategies can support

a variety of investor objectives including capital preservation, risk protection,

leverage, and diversification e.g. Private Equity Funds. So, if you are looking beyond

the stock market, you will find us there too!


We offer niche property investment services. We bring in a combination of in-depth

market knowledge and real estate industry experience to offer a range of specialized

real estate investment services. According to the analysis of the needs and objectives

of the investor, we provide expert advice and innovative real estate solutions to our



Our tie up with Finance will allow investors to use their investments in shares as

security for their borrowing, which in turn can fund the purchase of additional

investments. In this way clients are able to invest more and increase the size of their

total portfolio.


A healthy portfolio is about the diversification and management of risk. Holding gold

in a portfolio can provide distinct benefits, its most valuable contribution to a

portfolio lies in the fact that it is not correlated with most other assets. We offer

multiple avenues of investing in gold so that you can benefit from effective portfolio



While offering solutions for building and preserving capital, Relationship Manager

will offer you comprehensive advice on how best to protect yourself and your family

against all the most serious risks that you face. Our affiliation with Birla Sun Life

Insurance provides the opportunity to obtain more favorable offers, which can result

in lower costs and greater benefits. Our Policy Analyst review ensures that the

planning you‘ve previously done remains competitive and current.



Our quality research provides clients with the information they need to make

informed investment decisions. Wealth Management Research team is dedicated to

keep you updated with an access to these publications and to a wide range of research

tools including market depth, breaking commentary, long-term forecasts to detailed

daily updates and the latest financial news.


We deliver a fast, effective and friendly service that often exceeds our client's

expectations. The service includes daily Market Update, Weekly Update on MF,

Event Based SMS; you will be kept fully informed on the markets.


Wherever you are, our network works for you. This process is simple yet efficient,

and ensures that you are always aware of every detail regarding your investments.

You can constantly monitor the composition of your portfolio as well as all

transactions, which will enable you to see if you can meet your long term objectives.


To complement your investment strategy we offer comprehensive financial planning.

This planning session will be followed by a complimentary personalized report

containing specific recommendations on the actions you need to take to achieve your

financial goals.


Periodic reviews to ensure the integrity of the portfolio and continued viability of

assets within the portfolio. We believe in diversification and are committed to

providing sound and conservative investment acumen.


Private Wealth Management is the management that deals with the sophisticated

financial solutions and highly customized investment management. They provide the

financial planning session to the people that include the advices on the use of trusts

and other estate planning vehicles, the use of hedging derivatives for large blocks of

stock and business succession or stock option planning.

Private Wealth Management-

It offers product and service on the demand of the wealthiest retail clients of

investment firms. As the number of affluent investors had increased, so demand for

sophisticated financial solutions and expertise throughout the world has been


ICICI bank and Axis-Bank are very reputed and well known banks in the field of

wealth management In India. ICICI Bank is using the services of global players like

City group, Merrill Lynch and UBS for attracting and catching the customers for their

Wealth Management business. Axis bank, one of India‘s leading private sector bank

also combined with ―Banque Privee Edmond de Rothschild‖, which is the Europe

based wealth management expertise institution and is going to make new standard for

the NRI people wealth management. In India, the Axis Bank is the fifth largest bank

by market capitalization that provides payroll services to over 12000 corporate across

2.8 million salary accounts.

Services of Private Wealth Management Institutions:

1) Retirement Plan Services:

      Defined Contribution Plans

      IRA‘s Custodian Or Trustee

      Defined Benefit Plans

2) Custodian Services:

      Income collection from Securities

      Securities Safekeeping

      Settlement of Securities trades as directed

      Timely settlement delivery

      Payment of fund when directed

3) Trust Services:

      Revocable Trust

      Charitable Trust

      Irrevocable life Insurance Trust

      Institutional Trust

      Special Need Trust

Advantages of Private Wealth Management are:

     The customer can easily know the investment strategy and analyze return and

      risk with the help of wealth management professional.

     The Private wealth management professional provides the good service of tax

      planning like how customers can minimize save and the tax more money.

     Customer can also manage their estate with the help of wealth management

      professional. Estate management provides protection of customer‘s overall


     Those Banks which are engaged in business of wealth management

      professional are earning revenues from the foreign countries that mean

      outsourcing for economy.

     Wealth management professional helps the customer in future planning for


Disadvantages of Private Wealth Management are:

     The big limitation of Wealth management is that they do not show their actual

      position to the customers. So, there may be chances of fraud and forgery with


     As we know that wealth management is now only related with the rich people

      and is not having any plans and solutions for poor, middle and lower class of

      people of society.

     Thus wealth management reduces the scope of Management.

      Mostly customers do not know the actual position of market because every

       thing is done by some Wealth management professional. So, that results in

       inflation and also there may be chances that the customers are in risk but they

       are showing the false return etc.

So, we can say that Private wealth management has various aspects in which some are

favorable and some are very dangerous for the Indian economy. So, people should

aware of this.


                             COMPANY PROFILE


British Bank headquartered in London with operations in more than seventy countries.

It operates a network of over 1,700 branches and outlets (including subsidiaries,

associates and joint ventures) and employs 73,000 people.

Despite its British base, it has few customers in UNITED KINGDOM and 90% of

profits come from Asia, Africa, and the Middle East. Because the bank‘s history is

entwined with the development of the British Empire its operations lie predominantly

in former British colonies, though over the past two decades it has expanded into

countries that have historically had little British influence. It aims to provide a safe

regulatory bridge between these developing economies.

The Standard Charted Group was formed in 1969 through a merger of two banks: the

Standard Charted Bank of British South Africa founded in 1863 and the Charted Bank

of India.

It now focuses on customer, corporate, and institutional banking, and on the provision

of treasury services- areas in which the Group had particular strength and expertise.

Standard Charted is listed on the London Stock Exchange and the Hong Kong Stock

Exchange and is a constituent of the FTSE 100 Index. Its largest shareholder is Tease


The name Standard Charted comes from the two original banks from which it was

founded and which is merged in 1969- The Charted Bank of India, Australia and

China, and the Standard Bank of British South Africa.

Australia and China, founded in 1853.


     Founded by James Wilson following the grant of a Royal Charter by Queen

      Victoria in 1853.

     Charted opened its first branches in Mumbai (Bombay),Calcutta ,rice in Burma,

      sugar from Java, tobacco from Sumatra, hemp in Manila and silk from


     Played a major role in the development of trade with the East which followed

      the opening of the Suez Canal in 1869 and the extension of the telegraph to

      China in 1871.

     In 1957 Charted Bank bought the Eastern Bank together with the Ionian Bank‘s

      Cyprus Branches. This established a presence in Gulf.

In 1969, the decision was made by Charted and by Standard to undergo a friendly

merger. All was going well until 1986, when a hostile takeover bid was made for the

Group by Lloyds‘ Bank of the United Kingdom. When the bid was defeated, Standard

Charted entered a period of change. Provisions had to be made against third world

debt exposure and loans to corporations and entrepreneurs who could not meet their

commitments. Standard Charted began a series of divestments notably in the United

States and South Africa, and also entered into a number of asset sales.

From the early 90s, Standard Charted has focused on developing its strong franchises

in Asia, the Middle East and Africa using its operations in United Kingdom and North

America to provide customers with a bridge between these markets. Secondly, it

would focus on consumer, corporate and institutional banking, and on the provision of

treasury services- areas in which the Group had particular strength and expertise.

In the new millennium we acquired Grind lays Bank from the ANZ Group and the

Chase Consumer Banking operations in Hong Kong in 2000.

Jaspal Singh Bindra
Group Executive Director and Chief Executive Officer, Asia

Patrick Gillam, Chairman, Stan-
dard Chartered Bank, in New Delhi

                                             (L-R) Standard Chartered Bank
(India), Country Head, Consumer Banking, Shyam Srinivasan; Regional Chief
Executive, Neeraj Swaroop and Taj Lands End, General Manager


Standard Charted PLC is listed on both the London Stock Exchange and Hong Kong

Stock Exchange and is consistently ranked in top 25 among FTSE-100 companies by

market capitalization.

Standard Charted has a history of over 150 years in banking and operates in many of

the world‘s fastest-growing markets with an extensive global network of over 1,400

branches (including subsidiaries, associates, and joint ventures0 in 50 countries in the

Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and

the America.

As one of the world‘s most international banks, Standard Charted employs almost 60,

000 people, representing over 100 nationalities, worldwide. This diversity lies at the

heart of the Bank‘s values and supports the Bank‘s growth as the world increasingly

becomes one market.

With strong organic growth supported by strategic alliances and acquisitions and

driven by its strengths in the balance and diversity of its business, products,

geography and people, Standard Charted is well positioned in the emerging trade

corridors of Asia, Africa and the Middle East.


2005 and 2006 were historic years for us as we achieved several milestones with a

number of strategic alliances and acquisitions that will extend our customer or

geographic reach and broaden our product range.

•We completed, rebranded and successfully integrated SC First Bank in Korea, which

to date is the biggest acquisition in our history.

• We completed full integration between Standard Charted Bank

Thailand and Standard Charted Nakornthon Bank in October.

• We formed strategic alliances with Fleming Family & Partners to expand private

wealth management in Asia and the Middle East.

• We acquired stakes in ACB Vietnam and Travelex.

• We acquired the business operations of American Express Bank in


• We acquired a stake in Bahia Bank in Tianjin, China, making us the first foreign

bank to be allowed a stake in a local bank in China.

•We acquired a 25% stake in First Africa Group Holdings in June


• We acquired an additional 26% stake in Permata Bank through our consortium with

PT Astra International, thus giving the consortium a total stake of 89%.

• We acquired Union Bank in Pakistan in September 2006 and we have successfully

rebranded all branches.



It was announced today that Peter Sands (LLL, LON 88-02) will become the new

CEO of Standard Chartered Bank, effective immediately.

Sands have been with the bank since 2002, and were most recently serving as Group

Finance Director. Previously, he was a Director at McKinsey & Company.

Standard Chartered plc is a British bank headquartered in London, with operations in

many countries, especially Asia, Africa and the Middle East.

Priorities at Standard Chartered

At Standard Chartered, we believe that our future success depends on our ability to

deliver a sustainable business. Our ‗building a sustainable business‘ strategy will help

us long-term view of the implications of everything we do. This means taking

responsible decisions that benefit our business, the economy, society and the

environment-and build the trust of all our stakeholders

Our ‗building a sustainable business‘ strategy explicitly reorganizes seven areas

where we and our stakeholders believe we are most likely to make greatest

contribution to sustainability.

They are:

    Sustainable lending- making sure when we lend money we aware of the

       environmental, social and governance risks attached to such decisions and that

       we take steps to address them•

    Tackling financial crime – making sure that we have the right systems in

       place to detect such things as fraud and money laundering and exceed, rather

       than simply meet, increasingly stringent legal requirements in this field

      Access to financial services – making sure we develop new ways for

       those deprived of banking services to get proper access to finance so that

       they can improve their standard of living and economic independence

      Responsible selling & marketing – making sure we treat customers

       fairly and set the highest standards in service and transparency •

      Protecting the environment– making sure we not only minimize our own

       direct impact on the environment but support others, such as customers, to

       do the same. We also want to support the development and

       commercialization of technologies and schemes that tackle environmental

       threats like climate change

      Great place to work – making sure that with our people, who represent

       over 100 nationalities from over 50 countries, feel valued, included and

       engaged. We're determined to attract, develop and retain the best people and

       to leverage the strength the diversity of our people brings, which is an

       incomparable advantage •

      Community investment – making sure we involve our employees and

       utilize our core expertise, networks and resources to help communities

       develop and economies to grow


The governance structure we have set up for Sustainability provides strategic

direction for the Bank and ensures we continue to make progress with our approach to

sustainable development.

The Corporate Responsibility and Community Committee sit at the top of this

structure alongside the Remuneration, Audit and Risk, and Nomination Committees

of our Board. It is supported by a Group Sustainability team, steering groups for

specific programmes and our branches and offices in each country we operate in.

The Committee is chaired by Mervyn Davies, the Group Chairman, and meets

quarterly. It drives the Sustainability agenda at Standard

Chartered and is responsible for responding to issues coming out of new

Sustainability legislation, regulation, stakeholder guidance and reporting and for

making sure our activities are aligned with our overall business strategy. It also

ensures we publish a Sustainability report, supported by accurate data, each year, in

line with best practice.

A dedicated Sustainability team, based in the London office, supports the Committee,

the Business and other Group functions. The role of the team is to talk with

stakeholders, monitor good practice and flag up potential trends and emerging issues.

It co-ordinates the collection of data and is responsible for our annual Sustainability

Review and web site, participating in thought leadership events and raising our

Sustainability profile outside the Bank



About Investment

It is the money that you save and channelize into sources that gives you return i.e. use

of money in hope of making more money.

One needs to invest to:

   Earn returns on idle resources

   Generate a specified sum of money for a specific goal in life

   Make a provision for a uncertain future

   To meet the cost of inflation

The aim of investment should be to provide a return above the inflation rate and also

to ensure that the investment does not decrease in value.

There are various options available for of investment:

              Physical assets like real estate, gold/jewelers, commodities etc

              Financial assets like fixed deposits with banks, small saving

       instruments with post offices, insurance/provident/pension fund, securities

       market related instruments like shares, bonds, debentures etc.


1) Short Term Investments- The investment period is usually less than a year and it

provides liquidity to investor.

Saving Bank Account- It is most often the first banking product that people use. This

offers them interest (4%-5%p.a.) which is better than idle money.

Money Market of Liquid Fund-These are specialized form mutual funds that invest

in extremely short-term fixed income instruments and also provide liquidity. It

focuses on protecting your capital and then making returns. These are a better source

of investment than savings account but lower than fixed deposits.

Fixed Deposit with Banks-Also known as term deposits and the minimum

investment period with banks FD is 30 days. It is for those investors who are risk

averse and it provides higher rate of return than money market instruments.

2) LONG TERM INVESTMENT- The investments period is more than a year and

the returns are much higher than short term investments. Long term instruments are

less liquid than short term investments.

Post office Savings-The post office monthly income scheme is a risk saving

instrument, which can be availed through any post office. It provides an interest rate

8%per annum, which is paid monthly, minimum amount, which can be invested is Rs.

1,000 and maximum is Rs. 3, 00,000. It has a maturity period of 6 years, premature

withdrawal is permitted if deposit is more than one year old. A deduction of 5% is

levied from the principle amount if withdrawn prematurely

Public Provident Fund- A long term savings instrument with a maturity of 15 years

and interest payable at 8% per annum compounded annually. A PPF account can be

opened through a nationalized bank at anytime during the year and is open all through

the year for depositing money, tax benefits can be availed for the amount invested and

interested accrued is tax free.

Company Fixed Deposits- These are short- term [six months] to medium- term [three

to five years] borrowings by companies at a fixed rate of interest which is payable

monthly, quarterly, semiannually or annually, there can also be cumulative fixed

deposits where the entire principal along with the interest is paid at the end of the loan

period, the rate of interest varies between 6- 9 % per annum for company FDs, the

interest received is after deduction of taxes

Bonds- It is a fixed income [debt] instrument issued for a period of more than one

year with purpose of raising capital, the central of state government corporations and

similar institutions sell bonds. A bond is generally a promise to repay the principal

along with a fixed rate of interest on a specified date called the maturity date.

MUTUAL FUNDS-These are funds operated by an investment company which arises

money from the public and invests in a group of assets (shares, debentures etc.) in

accordance with a stated set of objectives. It is a substitute for those who are unable to

invest directly in equities or debt because of resource, time or knowledge constraints.

Benefits include professional money management, buying in small amounts and

diversification. Mutual fund units are issued and redeemed by the fund management

company based on the fund‘s Net Asset Value [NAV], which is determined at the end

of each trading session. Mutual funds are usually long terms investment vehicle

though there are some categories of mutual funds, such as money market mutual

funds which are short term instruments.

Products of Standard Chartered


a. AXcess Plus

Get instant cash at over 20,000 ATMs across India and over 10,00,000 ATMs across

the world through the Visa network. And get a globally valid Debit Card that lets

you shop at over 3,26,000 outlets in India and at over 14 million outlets across the


   FREE Unlimited Visa ATM transactions* (Cash withdrawal and

    Balance enquiry)

   FREE Standard Chartered Bank branch access across the county

   FREE Doorstep Banking*

   FREE Demand Drafts/Pay Orders* (drawn at SCB locations)

   FREE Payable at Par Chequebook

    Other features available are:

   International Debit Card

   Phone Banking

   Net Banking and

   Extended Banking Hours

b. Parivaar

Parivaar is much more than a regular Savings Account. It allows you maintain your

individual identity while allowing you to tap your family's financial strength. It also

offers attractive insurance options to protect against unforeseen events and the

facility of Systematic Investment Plan (SIP), a unique long-term wealth building


   Your family can maintain individual savings accounts with the        benefit of

    clubbing balances in grouped accounts.

   Anytime, anywhere access to accounts through ATMs, Phone Banking and

    Internet Banking.

   Option of Systematic Investment Plan (SIP), a well known long term wealth

    building tool that allows you to invest a fixed amount of money every month in

    specific mutual funds. This comes with a direct debit facility and avoids the need

    to remember dates and write cheques every month.

   Globally valid ATM-cum-debit card can be used at 55,000merchant outlets in

    India and 12 million outlets worldwide

c. No Frills Account

You can now open an account with Standard Chartered Bank, with an average

quarterly balance of as low as Rs. 250. What‘s more – you can avail of Anywhere

Banking, by which you can access your account from any branch of Standard

Chartered Bank in India.

       Quarterly Average Balance, as low as Rs. 250.

       ATM card & Debit Card available

       4 free transactions per month at any Standard Chartered Bank     channel

    (Internet banking, Phone Banking, ATM & Branch)

       Anywhere banking – Access your account from any branch of        Standard

    Chartered Bank.

       Access to Phone Banking and Internet Banking Free Cheque deposit at any

    SCB Branch or ATM.

d. AaSaan

       No Minimum Balance requirement

       Free unlimited access to any SCB branch across the country     for

        Customer in-person

       Unlimited Free across to SCB ATM‘S

       Up to 4 free cash withdrawal transactions per month at other domestic VISA


       Nominal quarterly fee of Rs. 100 (reversed if Average Balance in the quarter

        is Rs. 10, 000 or more)


       International Debit Card

       Phone Banking

       Extended banking hours
      Locker facility

      Doorstep banking

       To open an aaSaan account, you have to initially fund the account with Rs.


2. ULIP- Unit Linked Insurance Plan

LIFE INSURANCE is a guarantee that your family will receive financial support,

even in your absence. Put simply, life insurance provides your family with a sum of

money should something happen to you. It thus permanently protects your family

from financial crises.

In addition to serving as a protective cover, life insurance acts as a flexible money-

saving scheme, which empowers you to accumulate wealth-to buy a new car, get your

children married and even retire comfortably.

Life insurance also triples up as an ideal tax-saving scheme. To know more, read the

Key Benefits of Life Insurance.

Key Benefits of Life Insurance

Life insurance, especially tailored to meet financial needs

Need for Life Insurance

Today, there is no shortage of investment options for a person to choose from.

Modern day investments include gold, property, fixed income instruments, mutual

funds and of course, life insurance. Given the plethora of choices, it becomes

imperative to make the right choice when investing your hard-earned money. Life

insurance is a unique investment that helps you to meet your dual needs - saving for

life's important goals, and protecting your assets.

Asset Protection

From an investor's point of view, an investment can play two roles - asset appreciation

or asset protection. While most financial instruments have the underlying benefit of

asset appreciation, life insurance is unique in that it gives the customer the

reassurance of asset protection, along with a strong element of asset appreciation.

The core benefit of life insurance is that the financial interests of one‘s family remain

protected from circumstances such as loss of income due to critical illness or death of

the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth

creation proposition. The customer therefore benefits on two counts and life insurance

occupies a unique space in the landscape of investment options available to a


Goal based savings

Each of us has some goals in life for which we need to save. For a young, newly

married couple, it could be buying a house. Once, they decide to start a family, the

goal changes to planning for the education or marriage of their children. As one grows

older, planning for one's retirement will begin to take precedence.

Clearly, as your life stage and therefore your financial goals change, the instrument in

which you invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailor-made

for different life stages. It thus ensures that the benefits offered to the customer reflect

the needs of the customer at that particular life stage, and hence ensures that the

financial goals of that life stage are met.

The table below gives a general guide to the plans that are appropriate for different

life stages.

Life Stage                    Primary Need                       Life Insurance Product

Young &                       Asset creation                       Wealth creation plans

Young & Just Married         Asset creation                      Wealth creation and
                                                                Mortgage protection plan

Married with                    Children's                       Education insurance

  Kids‘                     Education, Asset                      Mortgage protection
                          Creation and protection               and wealth creation plans

Middle aged                        Planning for                                Retirement
with grown                       retirement and                     Solutions & mortgage
up kid‘s                            asset protection                            protection

Across all Life-stages              Health plans                        Health Insurance

Standard chartered Bank has a tie up with Bajaj Allianz Life Insurance to sell their

insurance plans.

Some of the key Life Insurance plans available are:

       Max Gain: A product that offers the opportunity to get upside benefit of

       units price with complete downside protection from the fall in the equity


          o   Guarantee to encash units at maturity at the highest unit price achieved

              by the fund over the 10 year term of the policy

          o   Guaranteed Addition at maturity : Up to 350% of total allocation


          o   No surrender charge after 3rd policy year

          o   Continuance of life cover even if premiums are not paid in the first 3


          o   Flexibility to increase / decrease regular premiums to suit changing


       Invest plus: A product that offers a guaranteed investment return and an

       insurance wrap

          o   Investment return is declared at the beginning of the year. It will be

              applicable on the entire policy value and not just on the premium paid

          o   Investment returns once declared are guaranteed

          o   The policy value is enhanced by adding Additional Bonus @ 10% on

              Net Premiums paid after 10th year till policy term

          o   Regular Premium allocation is 95% while top-up premium allocation is

              up to 121%

   o   Refund of up to 100% of the cost of life insurance cover at maturity

Shield plus: A unit linked single premium endowment plan that offers the

dual advantage of Guarantee Return and Capital Preservation

   o   It gives a ―Guaranteed‖ minimum 170% of unit price at maturity

   o   Option to choose Life Cover (1.1 or 5 times of the Single Premium )

   o   Up to 100% allocation of the Single Premium paid

   o   Flexibility to decrease Sum Assured and avail Partial Withdrawals

   o   No Surrender Charge from 6th Policy Year onwards

Young Care II & Young Care Plus II: A unit linked regular premium

plan specially designed to secure your child’s future

   o   Option to choose from two additional rider benefits.

   o   The Product has a WOP feature where in on the death of Life assured,

       the policy continues with premiums paid into the policy by the

       insurance company till the end of term

   o   Provides loyalty additions starting from 6th Policy Year to enhance the

       fund value

   o   Sum Assured is paid on Death and WOP is triggered. Nominee

       receives the fund value at the end of the term

   o   In case of financial constraint, there is an option to decrease the


      New Unit Gain II: New Unit Gain is a regular premium Unit-Linked

      Endowment Plan

          o   Your investment, apart from normal allocation, receives Loyalty Units

              equivalent to 0.35% p.a. of the regular premium fund value at the end

              of each policy year starting from 6th year till maturity provided all due

              regular premiums have been paid

          o   Choice of 7 investment funds, with complete flexibility to switch

              money from one fund to the other

          o   The policy continues to participate in investment performance of the

              fund(s) even if one is unable to pay the premium for 3 full years

          o   Flexibility: 1) To increase / decrease regular premium 2) To avail

              Partial withdrawals at any time after 3 years from commencement of

              the policy 3) To avail Unlimited free switches every year under

              Investor Selectable Portfolio Strategy

Future Secure II : Enjoy your retirement years with this pension plan

          o   This pension plan with 2 options - with a life cover & without a life


          o   The allocation to funds starts from 80% and keeps reducing depending

              on the premium size

          o   Future Secure has an Unlimited Top-up facility

          o   Loyalty Units get infused from Year 6 onwards as a % of fund value

MRTA: Mortgage Reducing Term Insurance Plan : An offering for customers

with a home loan or loan against property

           o   The policy is a stand-alone policy and continues even if the loan is

               foreclosed or transferred.

           o   The product provides valuable life cover at an attractive benefit-to-

               premium ratio

           o   The life cover amount paid is Tax–Free.

           o   Insurance Premium can be structured as a part of the loan EMI

           o   In the event of untimely death of any member, the borrower‘s family is

               relieved from the burden of financial debt.



Mutual Funds are a pool of funds to diversify risk. These are funds operated by an

investment company which raises money from the public and invests in a group of

assets [shares, debentures etc] in accordance with a stated set of objectives .It is a

substitute for those who are unable to invest directly in equities or debt because of

resource, time or knowledge constraints. Benefits include professional money

management, buying in small amounts and diversification. Mutual fund units are

issued and redeemed by the fund management company based on the fund‘s Net

Asset Value [NAV], which is determined at the end of each trading session. Mutual

funds are usually long terms investment vehicle though there some categories of

mutual funds, such as money market mutual funds which are short term instruments.


The reason that mutual funds are so popular is that they offer the ability to easily

invest in increasingly more complicated financial markets. A large part of the success

of mutual funds is also the advantages they offer in terms of diversification,

professional management and liquidity

   In MFs, the risk involved decreases and the return increases because of diversified

pool of funds.

   It is the cheapest of all investments. But if you invest through broker then you have

to any 2.5% of the total investment but if you invest directly into the company no

entry charges will be taken.

   There is no lock in period in case of MFs but if you divest tour investment within a

period of 1year then you will have to pay an exit load between 1%- 2%.

   Tax saving is another benefit given to the investors.

Flexibility - Mutual Fund investments also offers you a lot of flexibility with features

such as systematic investment plans, systematic withdrawal plans & dividend


Affordability - They are available in units so this makes it very affordable. Because

of the large corpus, even a small investor can benefit from its investment strategy.

Liquidity - In open ended schemes, you have the option of withdrawing or redeeming

your money at any point of time at the current NAV.

Diversification - Risk is lowered with Mutual Funds as they invest across different

industries & stocks.

Professional Management - Expert Fund Managers of the Mutual Fund analyse all

options based on experience & research

Potential of return -The fund managers who take care of your Mutual Fund have

access to information and statistics from leading economists and analysts around the

world. Because of this, they are in a better position than individual investors to

identify opportunities for your investments to flourish.

Low Costs - The benefits of scale in brokerage, custodial and other fees translate into

lower costs for investors.

Regulated for investor protection - The Mutual Funds sector is regulated to

safeguard the investor's interests.

If the market price decreases, the no. of units held by the investor increases and vice



2010 priorities

        Drive performance through continued focus on engagement and retention.

      Develop deeper leadership pipelines by ensuring delivery of personal

       development plans, mentoring and networking for our high performing talent.

      Build depth in local talent pools especially in key, high growth markets.

      Use the new brand positioning for the Bank and the Customer Charter to

       further embed our differentiated culture and values.

A workforce is more than a group of individuals; it is what brings an organisation to

life. Operating in 71 markets and representing 125 nationalities, our employees

immediately demonstrate our diverse nature.

Seven years ago we articulated five values: International, Courageous, Responsive,

Creative and Trustworthy. These are the values that we live by. They are what stand

us apart from our competitors and create a culture that truly makes Standard

Chartered a great place to work.

From Peter Sands, our Group Chief Executive, to the most junior people in our

branches, we ask our staff to live our values. Our senior managers lead by example.

They bring our values to life every day in the way that they treat their employees,

interact with customers and become involved in their local communities.

We strive to ensure every employee is very clear on what we expect of them. In a new

development this year, objectives are now online, making them easily accessible to

each employee and their manager. This will help raise the bar on performance and

place it at the heart of our business. We expect every employee to perform strongly

from a business point of view, and to do so in a way that is consistent with our values.

Decisions on performance related remuneration are determined based on what people

achieve as well as how it is achieved.

At its best our culture fosters loyalty and creates an environment in which our

employees thrive, which is fundamental to sustained high performance.

Our reward structures inevitably play a role in creating sustainable performance. We

remain committed to paying for performance and, as always, aim to align our

remuneration policy with regulatory requirements and best practice while ensuring

that reward is appropriate and competitive. These policies support and drive our

business strategy and help reinforce our values.

We have an illustrious history and an enviable future operating in markets, such as

Asia, Africa and the Middle East, where the pace of change and development is


Building a sustainable business is critical. Our success will depend on the efforts of

our employees. It is vital that our culture engenders loyalty and creates an

environment in which our employees thrive.


                               SWOT ANALYSIS


Strong presence in India-150 years of banking in India.

Provides variety of convenience of online banking to access information about

various accounts and also transfer money.

Strong Brand Name- Worldwide presence

Variety of services offered.


ATM coverage not as good as other private banks.

Service does not cater to the mass.

Advertising is not aggressive

Credit cards facilities not good as other private banks.

Not many branch networks.


Government removing restrictions on foreign banks on 2009,

Would allow those banks to open shop in India. Standard Chartered has an

opportunity to increase its branches in India, and further utilize its good image here.

Scope for more effective use of their Brand Name.

Can start new departments like a brokerage firm.


Emergence of Indian private banks.

Nationalization of Banks- these banks has many more branches networks than foreign



                  PRESENTATION OF DATA
      To understand the basics of investment and various alternatives that is

       available with the investor.

      Also to understand the customer psychology of investments and what are the

       various objectives behind the investment.

   The descriptive research design is one that describes the things such as the market

potential for a product or the demographics and attitudes of customers who buy the

product. It includes questionnaire survey and fact finding inquiry.

            SAMPLE SIZE: 50



Primary data was collected through questionnaires. Refer to the appendix for the data.


Secondary sources through –

Internet            Papers

Articles   and      Books


Q1. What is your age group?

                  Dig 2.Distribution according to Age Group

According to the survey, maximum number of people belongs to the age group of 18-

25 years. So we can say that most of the respondents will be willing to take risk and

make investments in the market instruments with moderate risk.

Q2. What is your Occupation?

Graph 1: Distribution According to their Occupation

The above graph shows the occupation of the sample respondents.

50% of the respondents belong to the category of salaried employees.

16% of the respondents are into Business.

14% of the responds are self employed and the rest 20% into other occupation

3. Under which range your Household Income falls?

                          Dig 3: Household Income Range

The graph above depicts the household income range of the respondents.

The income range of the maximum respondents lie in the 5-10 lakhs category whereas

only 4% i.e. only 2 respondents income falls in the category of < 2 lakhs.

Q4. What is your objective behind Investments?

                        Graph 2: Proportion of Objectives

According to the graph, the basic objective of most of the people behind investments

in Tax benefits followed by good returns.

It is really important for the investor to get good amount of profits on his investment.

The next possible reason for investment is future plans for themselves and their

family. Various other reasons for investments include safety and security of capital

and managing uncertainties.

Q5. How do you take financial decision?

Dig 4. Financial Decisions

According to the survey, 29% i.e. maximum no. of respondents take their financial

decisions based on other‘s opinion i.e. word of mouth.

22% of the total respondents take their financial decision independently. They take

this decision based on their own interpretation and calculations.

19% of the respondents take their financial decisions with the help of financial


12% of the respondents take their financial decision based on the interpretation of the


Remaining respondents take their financial decisions either with the help of the bank

or from the CA.

Q6. How much Risk are you willing to take?

                                 Dig. 5: Risk Ability

According to the graph above, 70% of the respondents are willing to take moderate

risk i.e. 35 respondents take moderate risk while taking investments decisions.

12% of the respondents i.e. 6 people out of 50 surveyed are willing to take high risk.

18% of the respondents i.e. 9 people are risk averse so they make investments in those

securities which have less risk involved.

Q7. What do you have presently in your portfolio in form of investment?

Graph 3: Various Financial products for Investments

According to the survey, most of the respondents have insurance policies in their

portfolio followed by fixed deposits. These two are those instruments which involve

low risk. Those who can moderate risk have invested in property, mutual funds and

equity. Some of the people have also invested in ULIP and gold which involved low


Q8. How would you rate the satisfaction level with your current portfolio?

                     Dig. 6: Distribution of Satisfaction level

The above chart shows the satisfaction level of the sample population.

Majority of the sample population rate their current portfolio as ―Good‖ which
constitutes to 70%.

18% of the sample population i.e. 9 respondents out of 50 rate their current portfolio
as ―Very Good‖.

6% of the respondents are not much satisfied with their portfolio so they rate it as
Out of the total sample size of 50, only 4% of the respondents i.e. 2 people rate
theirportfolio as ―Excellent‖ as they must be getting good returns from their

Remaining 2% of the total population do not have much idea about the investment
strategies so may not be getting much returns so they rate their portfolio as ―Poor‖.

       A) Age Group 18-25 years

                    i) Occupation

      Graph 4: Distribution of Occupation for the Age Category 18-25 yrs

In this age group, maximum no. of the res Out of the total sample population, 7

respondents out of 27 is neither into job, nor business. They have either invested into

the share or commodity markets or they are students.

Out of 27, 4 respondents are self employed i.e. they have joined their family business.

Remaining 2 respondents out of 27 in this age group are into business respondents are
salaried employees.

 ii) Income

                   Graph 5: Graph of distribution of Income

                    Dig. 7: Diagram of distribution of Income

The above graph shows the income level of the respondents in the age group of 18-25

In this age group, maximum no. of respondents has an income in the range of 2-5

10 of out of 27 respondents in this age group has an income range between 5-10

Around 20% of this age group has an income above 10 lakhs and the remaining 10%
are below 2 lakhs.

iii) RISK

                                 Dig 8: Risk Ability

According to the graph, 66% of the respondents i.e. 17 respondents out of 27 can take

moderate risk and invest in both the stock market and the government bonds. These

people can have a portfolio with large as well as small cap funds.

Those who take low risk invest in liquid funds, debt funds and in some of the

government bonds.

The remaining 15% of the respondents take high risk which means that they invest in

equity, mutual funds and other risky instruments.

This graph shows a correlation between the occupation, risk and income of the


The yellow line depicts the risk level, pink depicts the income level and blue depicts

the occupation of the respondents.

According to the survey, when the income level of this age group is below 2 lakhs,

they can invest in those instruments that have low risk attached to it and the

occupation of such respondents is salaried employees.

                 Graph 6: Overall Analysis for Age Group 18-25yrs

As the income level range increases to 2-5 lakhs, the respondents decide to invest in

those instruments having moderate risk attached to it and these people are generally

into business.

All those whose income level range from 5-10 lakhs, they their risk taking ability is

also higher then others.

Finally all those respondents whose income level is above 10 lakhs invest in all those

investments which have high risk associated with it.

B. Age Group 25-35 years

   I ) Occupation

Graph 7: Occupation for Age Group 25-35yrs

There are 11 respondents out of 50 who are in the age group of 25-
35 years.

                                         No. of
Occupation                             Respondents

a) Business                                   2

b) Salaried                                   6

c) Self Employed                              2

d) Others                                     1

ii) Income

Dig. 9: Income for Age Group 25-35yrs

Out of the sample population, 11 respondents are in the age group of

25-35 years.

37% of the total respondents in this age group have an annual income of 5-10 lakhs.

36% of the respondents i.e. 4 respondent‘s annual income is above 10 lakhs.

The remaining 27% of the respondents i.e. 3 of them have an annual income between

2-5 lakhs.

iii) Risk

Dig 10: Risk for Age Group 25-35yrs

According to this diagram, majority of the respondents take moderate risk in
And rest 10% and 6% of them can take high and low risk.

Graph 8: Overall Analysis for Age Group 25-35yrs

In the graph above, yellow line depicts risk, ping line depicts income

and blue line depicts occupation.

In the graph above, as the income increases, the risk taking ability also increases. All

those whose occupation is of salaried employee take less risk as compared to those

who are into business.



                Dig 11: Occupation for Age Group 35-45yrs

Occupation              No. of Respondents

Business                      2
Salary                        1
Self-employed                 1
Others                        1

ii) Income

                   Graph 9: Income for Age Group 35-45yrs

In this age group, there is no single respondent below the income level of 2 lakhs.

20% of the respondents lie in the income category of 2-5 lakhs.

40% of the respondents lie in the income category of 5-10 lakhs.

Again 40% of the respondents lie in the income category of income

above 10 lakhs.

Hence, equal no. of respondents have an income ranging from 5-10 lakhs.

iii) Risk

                      Graph 10:Risk for Age group 35-45yrs

According to the graph, 80% of the people invest in those instruments carrying

moderate risk.

Remaining 20% of the respondents invest in low risk instruments.

No one in this age group invest in instruments carrying high risk.


I) Occupation

                 Graph 11:Occupation for Age Group>45yrs

In the graph above, maximum no. of people are salaried employees and minimum no.
of people are into some other occupation.
28.57% of the respondents are into business.

ii) Income

                   Dig. 12: Income for Age group>45yrs
In this age group, 43% of the respondents have an income range between 5-10 lakh
Majority of respondents i.e. 57% of the respondents have income above 10 lakhs.

iii) Risk

Graph 12: Risk for Age Group>45yrs

In the graph above, maximum no. of respondents i.e. 57.14% of people have an ability
to take moderate risk and invest in all kind of instruments.

28.57% of the respondents invest in those instruments that carry low risk attached
with it.

Finally there are only 14.29% of the respondents who invest in those instruments
carrying high risk with it.

                Graph 13:Overall analysis of Age Group>45yrs

In the graph above, as you can see, the age group above 45 years is not willing to take

high risk if their income level is not above 5 lakhs per year.

As the income level increases, the risk taking capability also increases.

Those having income level above 5-10 lakhs can invest in those instruments that bear

high risk.

All those respondents who are into business can take moderate risk.



After going through my training program and survey, I came to know all about
different aspects of investment strategies for mutual funds, life insurance etc. India is
an emerging market. Consumption level is increasing with increase in income level.

The segment 18-25years can be a potential consumer segment for the bank as most of
people are falling in the income group of less than Rs. 15000 per month. The
company can target this segment by offering its ULIP product both as an insurance
and investment product, which can provide high returns as investments and provide
the insurance cover too, as a large segment doesn‘t have a insurance cover.

Segment 25-35 years ULIP can be promoted as investment option rather then
insurance product. Mutual funds need to be promoted as only a small segment is
investing in mutual funds. Mutual funds and ULIP both can be the best investment
option for this segment.

As the segment 35-45 years is an investing and risk taking segment, Mutual funds
promising higher returns can be promoted in this segment. The product ULIP is also
highly acceptable by this segment, so both of these products can be promoted as a best
investment options promising high returns and low risks. People also invest in real
estate as by this age people are in the position to invest large lump sum of money for
this investment.

In the segment of 45 and above age group people be targeting for Mutual funds as an
be seen that every few people are investing in M.Fs this is because this segment
consists of risk averters as this segment have invested in Fixed Deposits and
government securities and insurance than any other investment product as safely is the
most important factor which is being considered while investing by this segment. But
people are neutral for these investments. Thus these products can be promoted as safe
investments and better than F.D‘s only then this segment can be helped.
The products of Standard Chartered are very competitive and provide the best of their
services to the customer.
According to the survey, 99% of the respondents have their saving account which
means that it is the hot selling cake in the banking industry.
Around 30% of the people have invested in the plan ULIP and 30%- 40% of the
respondents have invested in Mutual Funds.


The project ―Wealth management and Investment Strategies‖ has helped me a lot to
gain an insight about the various banking products.
Standard Chartered Bank is one of the leading private banks which provide all the
banking products and investment solutions to their customer. They have differentiated
themselves in a very distinct way by providing the best of their services. This bank is
listed on both London Stock Exchange and Hong Kong Stock Exchange.
Standard Chartered has a history of over 150 years in banking and operates in many
of the world's fastest-growing markets with an extensive global network of over 1,400
branches (including subsidiaries, associates and joint ventures) in over 50 countries in
the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom
and the Americas.
With strong organic growth supported by strategic alliances and acquisitions and
driven by its strengths in the balance and diversity of its business, products,
geography and people, Standard Chartered is well positioned in the emerging trade
corridors of Asia, Africa and the Middle East. Standard Chartered derives over 90 per
cent of profits from Asia, Africa and the Middle East.
With such shining sides, double digit inflation rate, bearish stock market, RBI‘s high
bank rates, squeezing liquidity and other dark sides putting pressure on consumer
saving. The situation pushes investors back from investment. They wait and hold cash
rather than investing. This study found that investors are willing to invest with high
rate of return. They know high return always adhere to high risk but market still is not
in correction mode. It will take time. Indian market potential is high; investors are
willing to pour money in Mutual funds, despite some temporary restraints, other
economic factors are in favorable mode. It will take time. Thus we need proper
management of advisory services, more schemes, and financial advisors and
institutions to cater untouched markets.



Dear respondent this questionnaire is meant for the purpose of research on the topic
―Wealth Management and Investment Strategies‖ for continuous evaluation of
summer internship as a part of MBA (G) program of Amity Business School, Amity
University, Uttar Pradesh. It will be assured that data collected will be not being
  NAME -                               CONTACT NO. -                           .

1) What is your age group?
a) 18-25 yrs           b)25-35 yrs          c)35-45 yrs              d) >45 yrs

2) What is your occupation?
a) Business            b) Salaried          c) Self-employed         d) Others

3) Under which range does your Household Income falls?
a) <2 lakh             b) 2-5 lakh        c) 5-10 lakh               d) >10lakh

4) What is your objective behind Investments?
a) Safety & security of capital    b) Retirement       c) Tax benefits
d) Expecting good returns          e) Future Plans
f)Managing Uncertainties           g) Others

5) How to take financial decision?
a) Independently                          b) Word of mouth/friends/relatives
c) Broker                                 d) Advice from a Chartered Accountant
e) Advice from Bank                       f) Financial Advisors        g) Others

6) How much Risk you are willing to take?
a) High                        b) Low                        c) Moderate

7) What do you have presently in your portfolio in the form of Investment?
a) Fixed deposit             b) Property/Land               c) Ulip
d) Gold                      e) Life Insurance Policies
 f) Government Bonds        g) Mutual Bonds                h) Equity/Shares

8) How would you rate the satisfaction level with your current portfolio?
a) Excellent         b) Very Good                c) Good
d) Average           e) Poor                      f) Very Poor

                             CURRICULUM VITAE

                                               SMITA KESARWANI

                Date of Birth
                                               7th September,1988


                Mobile Phone:

To work for an organization that demands high degree of excellence and enables me
to utilize and enhance my hard and soft skills while offering professional growth & in
accomplishing goal oriented task

            YEAR         EDUCATION             INSTITUTION

            2009         Bachelor of           University of
                         commerce              Allahabad

            2006         Intermediate I.S.C    St. Mary‘s Convent,
                                               Inter College,

            2004         High school I.C.S.E   St. Mary‘s Convent
                                               Inter College,

    Scored 7.1 grade in MBA in 1st semester and 69.7 in 2nd semester
    Participated in IQ CHAMPIONSHIP and cleared 1st round.

    Pursuing M.B.A. (3rd Semester) from Amity University, Lucknow.

    An optimistic and solution oriented person.
   A person with good interpersonal and leadership skills.
   A person who has quest for knowledge & learning.
   A person who can easily fit & comfortable in any situation

  Finance
  Investments
  Banking Industry


NAME                                     Smita Kesarwani

FATHER’S NAME                            Mr.Madan Lal Kesarwani

DATE OF BIRTH                            07 September 1988

LANGUAGES KNOWN                          Hindi and English, French

NATIONALITY                              Indian

PERMANENT ADDRESS                        306 A Tagore Town, Allahabad,U.P

CONTACT NO                               9336471190,96281126176

















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