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ASSOCIATE DEGREE OF BUSINESS

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					ASSOCIATE DEGREE
OF BUSINESS




Course Outline 2011


Higher Education Provider Code: 4385
Provider CRICOS Code 0020G/01723A




          Course Outline - January 2011
Administrative Information

Course Title:             1631 Associate Degree of Business

Department:               Higher Education

Course Information:       +61 08 267 7500




Course Details

Duration:                 2 years

Units required:           16 units in total

Credit points:            48 points must be obtained over the 2 year period.
                          Each unit is allocated 3 credit points.

Tuition Pattern:          1 hour lecture and 2 hour tutorial per week for each unit

Contact Hours:            12 hours per week for 16 weeks followed by a 2 week assessment period
                          per semester.

Campus:                   Hayman Road, Bentley

Intakes:                  February and July




Associate Degree of Business
Course Outline - May 2011                 Page 2 of 14
Introduction

    The aim of Polytechnic West’s Business Associate Degree’s is to provide students with the ability
    to obtain the following learning outcomes:
    • Understanding and interpretation of key business concepts and theories and how they evolve
        within the relevant technical, social and cultural contexts;
    • Acquisition of business research-based knowledge;
    • Development of a broad-based, multi-disciplinary conceptual and theoretical understanding
        within the Business discipline;
    • Ability to access, interpret, comprehend and evaluate research and information;
    • Provision of employment skills that will provide a broad-based entry point into a range of
        professional business occupations and/or the articulation into relevant Bachelor Degree
        programs; and
    • Fostering the increased knowledge base of the community and the facilitation of life-long
        learning.


        Polytechnic West Business Associate Degree graduates will be prepared to contribute to the
        business industry. Polytechnic West’s Business qualifications are highly competitive and are
        sought after from both international and domestic students.

        The Associate Degree of Business has been developed in consultation with industry and the
        university sector. The Associate Degree of Business has been written by a team of
        experienced business practitioners and incorporates modern business thinking and skills
        needed by industry. Students electing to enter the workforce at the end of the Associate
        Degree qualification will find they have gained skills that will make them highly employable in
        the current market.

.

Career Opportunities

Budgeting officer
Marketing coordinator
Research officer
Policy officer
Finance officer




Associate Degree of Business
Course Outline - May 2011                Page 3 of 14
                                 Associate Degree of Business
                                         Course Units


                                       Lecture/       Hours
                                       Tutorial        per    Credit    EFTSL
                 Unit                   Hours         Semes   Points    Value
                                                                                      Prerequisites
                                        p/wk            ter

Year One
 The Marketing Environment                 3           48       3       0.125

 The Communication Environment             3           48       3       0.125

 Information Systems and                   3           48       3       0.125
Technology
 The Financial Accounting                  3           48       3       0.125
Environment
E-business Technology and                  3           48       3       0.125
Applications
The Principles of Management               3           48       3       0.125   Communication
                                                                                Environment
The Economic Environment                   3           48       3       0.125

 The Statistical Environment               3           48       3       0.125

Year Two
 The Management Accounting                 3           48       3       0.125   Financial Accounting
 Environment                                                                    Environment

 The Budgeting Environment                 3           48       3       0.125   Financial Accounting
                                                                                Environment
                                                                                Management Accounting
                                                                                Environment
 Marketing Development and                 3           48       3       0.125
Planning#
 Consumer Behaviour#                       3           48       3       0.125
                                                                                Marketing Environment
 The Principles of Finance and             3           48       3       0.125   Financial Accounting
Banking#                                                                        Environment
  Organisational Theory and                3           48       3       0.125   Principles of
Behaviour#                                                                      Management
 The Principles of Commercial Law#         3           48       0       0.125

Human Resource and Organisational          3           48       3       0.125
                                                                                Principles of
Development#
                                                                                Management


# Delivered by Polytechnic West under licence from Murdoch University



Associate Degree of Business
Course Outline - May 2011              Page 4 of 14
   Admission Requirements

   Academic qualifications
         •   Successful completion of an Australian year 12 or equivalent international qualification.
             Students are recommended to have passed English and Maths; or
         •   Completion of the full International Baccalaureate Diploma with a minimum of 24 points from
             six subjects at one sitting. Three of the subjects must be at the higher level. One of the six
             subjects should be English.
                 or
         •   Certificate IV in a relevant area
                 or
         •   Completion of a relevant qualification in another country that is deemed by the National Office
             of Overseas Skills Recognition (NOOSR) as being at least comparable to an AQF Certificate
             IV.

   And for International Students only
             Entrance is subject to English Language Admission requirements, such as:
         •   IELTS score of 6 (Academic Version) overall with no individual band lower than 5; or
         •   TOEFL score of 530 or above; or
         •   Medium of instruction at school being English, and satisfactory grades in English in final
             examinations (such as “C” grade at 0 level); or
        •    TAFE Western Australia English Proficiency Test (administered free of charge)




   Pathways




Associate Degree of Business
Course Outline - May 2011                Page 5 of 14
   Learning Resource Centre

   Bentley Campus
   Telephone: 9267 7240
   http://library.polytechnic.wa.edu.au



   Opening Hours
   Monday – Thursday           8:00 am - 5:45 pm
   Friday                      8:00 am - 4:15 pm
   Off Peak Periods            8:00 am - 4:00 pm


   CLOSED
   Saturday – Sunday and Public Holidays




   Resources

   Each course has a Unit Information Outline booklet which lists the resources required for the unit. These
   can be obtained from the Course Co-ordinator.




   Referencing

                                                                 th
   Chicago referencing, based on Chicago Manual of Style 16 edition (2010) will apply to all assignments.
   This manual constitutes the authoritative international guide to publication standards and style. At
   Polytechnic West we respect the ideas of others by acknowledging them with proper referencing. This
   includes using the work of other students with, or without, their permission. Students must abide by all
   assessment rules set by lecturers. Any student found cheating in any way will face disciplinary action.
   Assignments and other forms of assessment must be your own original work. Copying directly from your
   research sources or another student’s work, without acknowledgement is plagiarism. Plagiarised work will
   not be accepted and will result in disciplinary action.

   Turnitin software is available for students to check their work and will be utilised by lecturers to check for
   plagiarism.




Associate Degree of Business
Course Outline - May 2011                 Page 6 of 14
Assessment

To be awarded this qualification you must pass all the course units.

Assessment criteria are provided for each unit in the relevant Unit Information Outline. All assignments will
be returned with feedback on the student’s performance and the criteria against which the final mark was
determined.

Submission dates will not be altered unless lecturer consent has been obtained.


Results

Students are entitled to see their results in all assessment components of their unit, including raw marks for
components and for the unit overall. Students may inspect their marked examination scripts and discuss
the marking with the lecturer, or nominee, within fourteen days of the posting of results. Lecturers may
require reasonable notice or set aside specified times for this. Where a lecturer is away from campus in the
two weeks following the posting of results, another member of academic staff must be designated to handle
inquiries and be provided with detailed assessment information to facilitate this. Lecturers must retain
examination scripts until the end of the following semester.

Submission and Receipt of Assignments:

        submit a cover sheet with all written work for continuous assessment which includes a signed
        declaration of authenticity;
        ensure delivery of the assessment work to the secure location provided; and
        maintain a copy of all submitted work until at least the expiration of the appeal period.

Penalties may also apply when an extension is granted; refer to the Course Co-ordinator for details.




Associate Degree of Business                                                                        Page 7 of 14
Course Outline May 2011
Grading System

Final results in all units shall be reported according to the following system of letter grades:
Final Grades

                                                                                           Application
                                                                                           Academic transcripts
 Letter        Grade                             Interpretation                            will include both the
                                                                                           grade and final mark
                                                                                              for all students.


                             Exceptional performance indicating complete and
                             comprehensive understanding of the subject matter;
                 High        genuine mastery of relevant skills; demonstration of
   HD
              Distinction
                                                                                              80 – 100%
                             an extremely high level of interpretative and analytical
                             ability and intellectual initiative; and achievement of all
                             major and minor objectives of the unit.

                             Excellent performance indicating a very high level of
                             understanding of the subject matter; development of
                             relevant skills to a very high level; demonstration of a
    D         Distinction                                                                     70 – 79%
                             very high level of interpretive and analytical ability and
                             intellectual initiative; and achievement of all major and
                             minor objectives of the unit.
                             Good performance indicating a high level of
                             understanding of subject matter; development of
                             relevant skills to a high level; demonstration of a high
    C           Credit                                                                        60 – 69%
                             level of interpretive and analytical ability and
                             achievement of all major objectives of the unit; some
                             minor objectives may not be fully achieved.
                             Satisfactory performance indicating an adequate
                             understanding of most of the basic subject matter;
                             partial development of relevant skills; adequate
    P           Pass                                                                          50 – 59%
                             interpretive and analytical ability and achievement of
                             all major objectives of the unit; some minor objectives
                             may not be achieved.

                             Successful completion of a unit assessed on a
                             pass/fail basis, indicating satisfactory understanding of
              Ungraded
   UP
                Pass
                             subject matter; satisfactory development of relevant          50% or above
                             skills; satisfactory interpretive and analytical ability
                             and achievement in all major objectives of the unit.

                             Unsatisfactory performance indicating an inadequate
                             understanding of the basic subject matter; failure to
    N            Fail        develop relevant skills; insufficient evidence of               Below 50%
                             interpretive and analytical ability; and failure to
                             achieve major and minor objectives of the unit.
                                                                                               Did not
                             Failure to submit any assessed work after the
                                                                                            participate in
   DNS           Fail        withdrawal date and failure to withdraw prior to the
                                                                                                 any
                             withdrawal date.
                                                                                            assessments
                             The award of the grade ‘S’ shall be at the discretion of
    S      Supplementary                                                                      45 – 49%
                             the Higher Education Board of Examiners.

Associate Degree of Business                                                                 Page 8 of 14
Course Outline May 2011
Interim Grades

 Letter    Grade                Interpretation

                                A result of good standing (G) must be reported only at the end of
                                the academic year where all results in that enrolment option are
    G        Good Standing
                                not due to be completed until the end of the first or second
                                semester of the following year.
                                A result of not available (NA) must be reported only where:
                                    • a delay is caused by the unavoidable absence of the
                                        Higher Education Course Coordinator;
                                   •   where an examination script has yet to be received by
                                       Polytechnic West;
                                   •   where the final grade is under consideration due to
                                       disciplinary action or administrative encumbrance;
                                   •   where the Higher Education Board of Examiners has
                                       approved assessment in that unit taking place after the
                                       assessment period for that semester, including where the
   NA        Not Available             repeat of a component (e.g. involving practical work or a
                                       placement) cannot reasonably be arranged within the
                                       semester period.
                                The Higher Education Board of Examiners has the sole
                                discretion in determining whether a supplementary assessment
                                is to be allocated; it is not an automatic right of the student.
                                However, the supplementary assessment discretion will be
                                applied to all students in an equitable manner.
                                The nature of any supplementary assessment will be at the
                                discretion of the Higher Education Board of Examiners. The only
                                grades available after supplementary assessment are a P or N.
                                An ungraded pass is not available.


                                A result of supplementary assessment (S) may be reported
                                where the student has a borderline fail grade (45-49%) for the
    S        Supplementary
                                unit. The timing of any supplementary assessment will be at the
                                discretion of the relevant Higher Education Course Co-ordinator.


                                A result of deferred assessment (Q) shall be reported only where
    Q                           deferred assessment has been approved by the Higher
                                Education Course Coordinator.



Initial unit assessment advice shall indicate whether or not moderation may be applied to the unit
assessment. Final grades will be rounded (0.5 and above up, 0.49 and below down). Individual
assessment components must not be rounded and only be submitted as whole percentages.
Final numerical marks are to be presented as a whole number.




Associate Degree of Business                                                           Page 9 of 14
Course Outline May 2011
Student Rights and Responsibilities

It is the responsibility of every student to be aware of the policies and procedures that relate to their rights
and responsibilities as a student. These can be found in the Higher Education student handbook and on
the Polytechnic West website.

www.polytechnic.wa.edu.au




Client Services

Client Services staff can help you make your further education applications more competitive and can
assist with decisions about your course/career choice. Client Services staff can also offer advice and
support. If they cannot directly assist, suggestions can be made about referral to other staff or appropriate
agencies which may be able to help if you are experiencing personal problems or difficulties with your
study. Appointments with Client Services staff may be arranged at a Customer Service Centre or by
phoning 9267 7500.




Unit Fees

The tuition fee for international students is: $1 525 per unit

The tuition fee for domestic students is:    $1 200 per unit



Full time study load consists of four units a semester.

These fees are valid for Semester 1 and Semester 2, 2011

Fees are reviewed on an annual basis

Current fees and charges schedule is available on the Polytechnic West website.




Associate Degree of Business                                                                     Page 10 of 14
Course Outline May 2011
                                         UNIT SYNOPSES

THE MARKETING ENVIRONMENT 67025


This unit is designed to introduce one to modern philosophies and practices of marketing and to provide the
necessary theoretical and analytical skills to enable a student to understand the role of marketing in an
organisation. Major issues that will be explored include: the marketing orientation, strategic marketing,
customer characteristics, competitive positioning, market research, mix strategies and current topics on
marketing.



THE COMMUNICATION ENVIRONMENT 67026


This unit will focus on skills, knowledge, behaviour and strategies when dealing with written business
communication, interpersonal communication, meetings, research, formal analytical report writing and
using current and new technology for presenting information.           It will include aspects of developing
individual and team skills, coaching and mentoring, organisational culture, conflict management,
negotiation and cross cultural interaction. Importantly it will develop an awareness of the importance of
effective communication in the commercial sector enabling the application of the principles of business
correspondence and interpersonal behaviour. Additionally, to develop an awareness and understanding of
the art of communicating in and managing communication effectively within the ambiguity existing in
sophisticated business cultures as encountered in Australia and other developed economies.



INFORMATION SYSTEMS AND TECHNOLOGY


Information Systems and Technology are the essential elements to survival in the modern business world.
For an organisation to operate efficiently, it is important that the correct computer hardware and software is
implemented and maintained to ensure the best use of information.
This unit will provide a broad-based background to computer and information technology. It will give insight
into who uses computers, how and when they can be used, and the tasks they perform. It will cover how
they affect our society and economy, and how to select and use them to best benefit your life or
organisation. This unit will also introduce MS Windows and business applications.



THE FINANCIAL ACCOUNTING ENVIRONMENT 67028


Understanding and interpreting financial information is an essential skill for people working in all areas of
business.
This is an introductory accounting unit providing students with essential underpinning knowledge and skills
in financial accounting. This unit gives students an overview of accounting from a non-accountants
perspective but also provides a fundamental base for those who wish to pursue a career in accounting. It
covers recording business transactions in journals and ledgers and preparing end-of-period financial
reports such as the statement of financial performance and statement of financial position. The unit
provides the student with the skills and knowledge to interpret and analyse financial statements using ratio
and trend analysis.




Associate Degree of Business                                                                   Page 11 of 14
Course Outline May 2011
E-BUSINESS TECHNOLOGY AND APPLICATIONS 67029

Electronic business and the internet are becoming a way of life. It is one of the fastest growing areas in
information technology. This unit will introduce the student to the scope of e-business and the benefits it
offers to organisations through different models. You will come away with sufficient internet technology
knowledge to appreciate the potential, and limitations, of using the internet for business. The features of
good website design will also be explored.
This unit also provides students with an understanding of the efficient use of computer software and
hardware in processing information, and its possible application for economic, political and environmental
analysis which is an important part of running a successful business. This unit will cover how to create a
high-tech working environment with emphasis on preserving energy and resources. It will cover the
complex operation of MS Office suite to create and integrate complex business documents.




THE PRINCIPLES OF MANAGEMENT 67030


This unit is designed to introduce students to modern philosophies and practices of management. The
purpose of this unit is to give a student the necessary theoretical, practical and analytical skills to enable a
student to understand the role of management in an organisation and its importance today for survival in
the corporate jungle. Major issues that will be explored include: the development of management, the
structure, business ethics, the environment, issues of leadership, motivation, control, decision making,
planning, conflict, groups and teams, conflict, and current and contemporary issues.




THE ECONOMIC ENVIRONMENT 67035


Economics is the study of how societies and the world can best use and distribute scarce resources to
meet human needs and wants. This unit seeks to provide a valuable introduction to economics, and in
doing so, covers a range of issues facing society today.
Students will gain a good foundation for understanding how economies operate, how individuals and
businesses use economics in their decision making, and why governments implement certain policies.
These include policies on unemployment, inflation, interest rates, the environment and the welfare of
society. Importantly, this unit also looks at Australia’s place in the world economy, covering issues such as
international trade, foreign debt, free trade, exchange rates and policies affecting developing countries.
The unit assumes no prior knowledge of economics. It is also a valuable unit for students studying other
disciplines, as a working knowledge of economic provides an advantage in any area of work or study, and
broadens the approach to problem solving.
In addition to gaining an understanding of economics, students will also have the opportunity to develop
skills such as conducting and evaluating research, analysing problems, policy evaluation and data
interpretation.




THE STATISTICAL ENVIRONMENT 67034

This unit provides a relevant and meaningful introduction to the business mathematical and statistical
processes needed by students undertaking a course in business or commerce in university. It enables
students to analyse and interpret data to help them with decision making by using measurable tools rather
than personal opinion or subjective reasoning. This unit can be used in many disciplines such as financial
analysis, econometrics, auditing, production and operations, and marketing research. Understanding
Associate Degree of Business                                                                     Page 12 of 14
Course Outline May 2011
quantitative evaluation is even more imperative today, given that numerical results are often used (and
misused) to manipulate or distort information. If you cannot understand statistics, you can be fooled by
news stories, advertisements and daily encounters with other people.




THE MANAGEMENT ACCOUNTING ENVIRONMENT 67036


This unit assumes the student has an understanding of financial accounting and applies a more practical
approach to the understanding and interpreting financial information is regarded as an essential skill for
people working in all areas of business. This unit is designed to assist the student in gathering information
and then interpret this information to be able to make valid decisions within the business environment.




THE BUDGETING ENVIRONMENT 67033


This unit deals with the establishment of an effective budgeting process in an organisation taking into
consideration ethical, legal and accounting requirements to prepare both operational and capital budgets.
This will involve variance analysis, compliance with audit and other legal requirements together with any
remedial action necessary to correct problems arising from and during the budget process.




MARKETING DEVELOPMENT AND PLANNING (BUS214) H2041


Marketing Development and Planning is designed to provide an overview of marketing management with
insights into market development principles, tools, and planning processes. A 'live' case study gives
students experience as marketing planners, providing an understanding of the complexities of the process.
It has a strong applied focus utilising sound theoretical concepts to endorse and develop a critical approach
to real-life commercial situations. The unit also develops a student's ability to critically evaluate and decide
between choices based on solid justifications.
Delivered by Polytechnic West under licence from Murdoch University.




CONSUMER BEHAVIOUR (BUS273) H2042


This unit provides the fundamental skills you need to understand how and why consumers make decisions,
how they purchase and use products, and how eventually they dispose of those products. It focuses on the
differences of consumer behaviour in South-East Asia and the important differences in decision-making
styles that occur in major countries within the region. It examines ethical and social justice issues of
consumerism and the importance of an understanding of consumer behaviour for non-profit organisations.
Delivered by Polytechnic West under licence from Murdoch University.




THE PRINCIPLES OF FINANCE AND BANKING (BUS140) H2043


Associate Degree of Business                                                                     Page 13 of 14
Course Outline May 2011
This unit exposes students to the application of financial mathematics to various personal financial
decisions including valuing debt, equity, and hybrid securities. In the process, characteristics of these
securities are detailed and valuation incorporating the respective security's cash flows, time value of money
and the associated risk are presented. The unit also addresses the principles of maximising shareholder
wealth and firm value. The interplay between these principles is examined by consideration of information
asymmetry between the different stakeholders.
Delivered by Polytechnic West under licence from Murdoch University




ORGANISATIONAL THEORY AND BEHAVIOUR (BUS223) H2044


This unit provides a basic understanding of individual and group behaviour in organisations, as well as
exploring some organisational theories and management processes. Topics include: individual dimensions
of behaviour -- personality, perception and learning, communication and motivation; groups and
interpersonal influence -- structure, values, interaction and leadership; and organisational issues such as
structure, processes, design, decision making; organisational change and development. Globalisation and
sustainability are embedded into this unit as recurring themes
Delivered by Polytechnic West under licence from Murdoch University.




PRINCIPLES OF COMMERCIAL LAW (BUS165) H2045


This unit introduces students to the Australian legal system, its operation and development, and to the
principles of law applicable to core areas of business, such as contract law, tort law and agency law.
Delivered by Polytechnic West under licence from Murdoch University




HUMAN RESOURCE AND ORGANISATIONAL DEVELOPMENT (BUS240)
H2046


This unit aims to explore the choices organisations have for assisting employees to work effectively and
adapt to change. The unit introduces the role of human resource management (HRM) to organisation
development. Individual, team, HRM and strategic concepts are linked to the strategies and processes
organisations and individuals use to proactively promote organisational citizenship throughout change.
Delivered by Polytechnic West under licence from Murdoch University.




Associate Degree of Business                                                                  Page 14 of 14
Course Outline May 2011

				
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