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          The business tools you
                                                                   Conversation Starter
                                                                   Jawbone; $120; www.jawbone.com

                                                                                JEREMY LIEW
                                                                                                                Between my com-
                                                                                                                mute, conferences,
                                                                                                                                                                                                                                                            Power Connection
                                                                                                                                                                                                                                                            Linksys PLK200 PowerLine AV Ethernet Adapter Kit; $170; www.linksys.com

                                                                                                                                                                                                                                                                         TOD KURT
                                                                                                                                                                                                                                                                                           Our two SoHo buildings—an office and an elec-
                                                                                Partner,                                                                                                                                                                                                   tronics and computer lab—are just 100 feet
          can’t work without                                                    Lightspeed Venture Partners     and airports, I con-
                                                                                                                duct a lot of business
                                                                                                                                                                                                                                                                                           apart. But that didn’t make it easy to get them
                                                                                                                                                                                                                                                                                           hooked up on the same network. Installing a
                                                                   on the phone from some very noisy places. This leaves me with
                                                                                                                                                                                                                                                            Cat6 gigabit Ethernet line between the two buildings would be cost-
                                                                   three options: Find somewhere quiet and be late for my next
                                                                                                                                                                                                                                                            prohibitive. I experimented with different Wi-Fi solutions, but these wireless
                                                                   meeting, use the mute button and don’t participate in the con-
                                                                                                                                                                                                                                                            networks were plagued with interference problems and, ultimately, too slow.
                                                                   versation, or shout. I’ve tried noise-canceling headsets before,
                                                                                                                                                                                                                                                            Then I found the Linksys PLK200, which goes over power lines instead of
                                                                   but the sound quality was never good enough. The Jawbone,
                                                                                                                                                                                                                                                            through the air. Installing it was a cinch: I just unplugged the Wi-Fi boxes
                                                                   however, is amazing. The earpiece is feather-light and comes
                                                                                                                                                                                                                                                            from the power outlets, replaced them with the PLK200, and connected
                                                                                                                 with five different
                                                                                                                                                                                                                                                            computers using the included network cables. Now all the machines can
                                                                                                                  types of ear pads
                                                                                                                                                                                                                                                            share printing and storage resources, files, and documents at speeds of up to
                                                                                                                   to ensure a great
                                                                                                                                                                                                                                                            100 Mbps. The result is a network four times faster than Wi-Fi at a reasonable
                                                                                                                    fit. It essentially
                                                                                                                                                                                                                                                            price—which, for a startup company, is like gold.
                                                                                                                     erases back-
                                                                                                                     ground noise and
                                                                                                                      boosts incoming
                                                                                                                       audio while
                                                                                                                        identifying and
                                                                                                                                                                                                             Walking on Air
                                                                                                                                                                                                             Cole Haan Santa Barbara Loafer; $145; www.colehaan.com
                                                                                                                         enhancing your
                                                                                                                                                                                                                                                    I used to be a personal trainer,
                                                                                                                         speech. I used                                                                                    MIKE WALRATH
                                                                                                                                                                                                                                                    which meant I got to wear
                                                                                                              the Jawbone to call                                                                                          CEO,
                                                                                                                                                                                                                           Right Media              running shoes on the job.
                                                                                      one of my partners while I was walking the
                                                                                                                                                                                                                                                    But five years ago, when
                                                                   floor of the Web 2.0 Expo. The sound quality was so good
                                                                                                                                                                                                             I took a job in online media sales, I traded in the sneakers
                                                                   that my partner had no idea I was surrounded by a massive,
                                                                                                                                                                                                             for more professional-looking wing tips. After I’d spent a
                                                                   buzzing crowd of 5,000.
                                                                                                                                                                                                             few weeks running around New York for meetings and
                                                                                                                                                                                                             trucking my bags through airports, my back and neck
                                                                                                                                                                                                             were in agony. That’s when I discovered a footwear
                                                                                                                                                                                                             line jointly designed by Nike and Cole Haan, which
                                                                                                                                                                                                             combines the former’s comfortable Air technol-
Plane Potion                                                                                                                                                                                                 ogy with the latter’s buttoned-down style. The
FlyRight Anti-Jet Lag Formula; $40 for two 2-oz. bottles; www.jetlagformula.com                                                                                                                              line includes pricey Italian handcrafted loafers

                                                                                                                                          NUCCI STUDIO (SHOES); COURTESY OF JAWBONE, FLYRIGHT, AND LINKSYS
                                      Every five weeks, I tuck myself into an economy seat and                                                                                                               and midpriced sporty slip-ons. Each has a
                CHRIS SHIPLEY
                                      settle in for a 10-hour-plus flight from San Francisco to an                                                                                                           polyurethane cushion of pressurized air
                Executive producer,
                Demo Conferences      airport overseas. Spending half a day on an airplane                                                                                                                   concealed in the sole for support and
                                      doesn’t bother me as much as the stale, germy, oxygen-                                                                                                                 shock absorption. When I tried my first
depleted cabin air, which I think is a significant contributor to jet lag. I’d worked my way                                                                                                                 pair, my back and neck pain dissipat-
through the over-the-counter cure-alls but never found anything that works. Then, during a                                                                                                                   ed almost immediately. Now I wear
visit to my acupuncturist, I found a foolproof remedy—a concoction of a dozen herbs mixed                                                                                                                    these shoes almost exclusively.
in an alcohol tincture. Now, before I take off, I mix a teaspoon of the FlyRight tonic with half                                                                                                             Other brands have started to
a cup of water and drink it. During the flight, I repeat the process every three hours. After ar-                                                                                                            come out with more comfy
rival, I continue the doses for one day. Problem solved. No jet lag. None. Nada. I also don’t                                                                                                                dress shoes, but I haven’t tried
have to worry about side effects, such as becoming dependent on sleeping pills, because                                                                                                                      them. Why risk it?
                                               the elixir is all-natural and uses 100 percent or-
             TELL US ABOUT YOUR                ganic herbs. The tonic doesn’t taste great, and I
          INDISPENSABLE TOOLS AT               can’t tell you what the herb Stachys betonica or
           favorites@business2.com             the other ingredients do, but I don’t care. It
                                               works, and I no longer travel without it.

104   N   BUSINESS 2.0   N   SEPTEMBER 2007

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