Red Bull MOBILE comes to Belgium
A strong partnership for Mobistar
Brussels, 4 April 2011 - After launching in Austria, Switzerland, Hungary and
South Africa, Red Bull MOBILE is today initiating its commercial activities in
Belgium. The Red Bull prepaid telecom products are being offered in Belgium
in collaboration with Mobistar. With the Red Bull MOBILE tariff plan, young
people can call and send unlimited text messages for free with their Red Bull
MOBILE friends. Moreover, customers are holding the “Ticket to the World of
Red Bull” in their hands - with unlimited surfing on the Red Bull MOBILE Portal
and “real” access to events, sports and athletes. This co-marketing agreement
offers Mobistar an opportunity to strengthen its position in the very competitive
Red Bull MOBILE is the mobile branch of Red Bull, the most popular brand of
energy drinks among young people. This brand is known above all for its unique
marketing, with breath-taking events and culturally innovative activities. Red Bull
has a 98 % recognition rate in the 15- 29 age category.
Belgium is the fifth country in which Red Bull has started up its telecom activity.
For this launch Red Bull MOBILE chose Mobistar, Europe’s pioneer in prepaid
cards, as its telecom partner. The strategic partnership is based on the
complementarity of the two companies. Via this co-marketing agreement
Mobistar can expand its prepaid offering and address new segments, while Red
Bull MOBILE can rely on Mobistar´s mobile broadband network, infrastructure
The Red Bull MOBILE prepaid tariff plan offers advantages for all Red Bull
MOBILE friends. As of a 10-euro monthly top-up, Red Bull MOBILE friends can
make 600 minutes of free calls, send an unlimited number of text messages and
surf without limit to the exclusive Red Bull MOBILE portal site, 24/7.
On the Red Bull MOBILE portal site customers can discover the World of Red
• Red Bull content is available in ‘video on demand’, images and ringtones
• Updates on national and international Red Bull events, athletes and teams
• Red Bull TV; a special TV channel devoted to the World of Red Bull with
spectacular images and video programmes 24/7
• Red Bull games & apps; downloading and use are free.
Moreover, Red Bull MOBILE friends have numerous chances to enter the World
of Red Bull – with behind-the-scenes access to Red Bull sports and music
events as well as exclusive face-to-face encounters with national and
international Red Bull athletes.
A number of smartphones were selected in order to offer Red Bull MOBILE
friends a unique experience with mobile Internet. They are marketed in a pack,
together with a Red Bull MOBILE SIM card with which Red Bull MOBILE friends
can call and send text messages without limit free of charge for one month.
As of April 4th Red Bull MOBILE SIM cards can be ordered free online at
www.redbullmobile.be with a chance to win a ticket for the launch event on May
6th in Antwerp. Starting April 26th Red Bull MOBILE will be available in all
Mobistar centers and Media Markt branches, with the national distribution
following one week later.
Mobistar (EURONEXT BRUSSELS: MOBB), one of the main players on the Belgian and
Luxembourg telecommunications market, is active in mobile and landline telecommunications,
ADSL and other markets with high growth potential. The company develops innovative products
and services for the residential and professional markets. Mobistar is quoted on the Brussels
Stock Exchange and is part of the France Telecom group.
For more information, please contact:
Press service: firstname.lastname@example.org - http://corporate.mobistar.be/press
Patti Verdoodt +32 (0)495 55 96 26
Mathieu Van Overstraeten +32 (0)496 21 52 45
Investor relations - Christophe Lemaitre: +32 (0)2 745 72 26 – e-mail: email@example.com
Follow us on Twitter: PressMobistar
For Red Bull MOBILE, please contact:
Frederik Schatteman: +32 (0)475 44 06 98 - firstname.lastname@example.org
Still images: www.redbull-photofiles.com
Moving images: www.redbullcontentpool.com