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					“Prosperity through Cleanliness” through Sant GadgeBaba Campaign, Water Supply and
                 Sanitation Department – Government of Maharashtra.

Section 1:         The Context
In the year 2000-2001, Department of water supply and sanitation, Government of Maharashtra
introduced ‘Gadge Baba Gram Swachhata Abhiyaan’ to all villages in the state of Maharashtra.
It was an invitation to all villages to participate in a competition for ‘clean village’. The campaign
received overwhelming response and triggered phenomenal change in rural Maharashtra. The
momentum of the change continues since 2000 and do now all villages and urban centres in
Maharashtra undertake a yearlong activity.

Prior to getting into details of the campaign, this section briefly describes the context of the
Historically, sanitation was a part of town planning even as far back as 3000 BC. Well laid out
drainage and sanitation system during Indus Valley Civilization became diluted over the ages
and by the 20th century; disposal of human and animal excreta was left to nature in rural areas.
In urban areas, sanitation was earlier limited to disposal of human excreta by cesspools, open
ditches, pit latrines, bucket system etc., including the dehumanizing practice of removal of
'nightsoil' by human hands.1

Sanitation was never perceived as a priority especially in rural areas where open space is
readily available until today albeit the growth of population and urbanization. Till eighties
sanitation was often relegated to lower levels in priority ladder. In 1986, the ministry of rural
development launched India’s first nationwide programme for sanitation, the 'Central Rural
Sanitation Programme (CRSP)'. Guidelines for CRSP were revised in 1991 and 1998 to provide
access to more funds for the scheme. Despite these efforts the total sanitation coverage stood
at around 16% to 20% of the total rural households. The major factors contributing to lower
coverage were-

       High priority for construction of latrines and low priority for information, education and
        communication (IEC).
       Promotion of a single model i.e. standard twin pit pour flush latrine.
       Heavy reliance on subsidy
       Inadequate participation of the beneficiaries
       Inadequate NGO/ Private sector involvement and
       Non-involvement of community based institutions like youth clubs etc.

The deficiencies of programme implementation resulted in

          Insufficient rate of progress to meet targets/ requirements
          Improper utilization of existing assets.

    Source: Government of India, (October 2003), Towards total sanitation and hygiene: A challenge for India,
             South Asian conference on sanitation, Dhaka, Bangladesh.
    (website last visited in June 2004)

             Government of India, (1999), Guidelines on rural water supply and rural sanitation programmes,
             Yashada, Pune.

       Over emphasis on hardware and targets.
       Inadequate awareness levels, insufficient people’s participation.
In Maharashtra, of the 1.7 million toilets constructed between 1997-2000 only about 50% were
being used for the intended purpose2. In short, filth, open defecation, blocked open gutters
accompanied by rampant growth of flies and mosquitoes; was a normal scene in rural
Maharashtra. The foul smell of defecation yard or ‘Hagandari’ was the ‘welcome’ signs of a
village. ‘Sanitation’ was not perceived as a ‘popular’ subject and had no political patronage.

A thorough understanding of the situation and learning from past experience revealed that
‘sanitation’ should not be restricted to disposal of human excreta but should take comprehensive
approach encompassing personal hygiene, home sanitation, safe water, garbage disposal,
excreta disposal and wastewater disposal. The implementation of the policy should be
community led and should have people centred initiatives.
Gadge Baba Gram Swachhata Abhiyaan provided a perfect platform for the government to put
this into practice. The government took a role of a ‘facilitator’ in place of its previous role as a
‘provider’. This paradigm shift yielded into unprecedented results.

To boost these efforts, in 2000-2001, Government of Maharashtra launched an innovative
programme popularly known as 'Sant Gadgebaba clean village sanitation campaign, Rashtra
Sant Tukdoji Maharaj clean village competition and Rashtrapita mahatma Gandhi competition
for cleanest ZPs and PSc'.

The campaign turned out to be the biggest IEC campaign propagating environmental sanitation,
personal hygiene and health measures, ever undertaken among the rural masses. This
campaign led to mobilisation of rural population to clean their houses, neighbourhoods and the
entire village without any financial support from the government3. It is estimated that in response
to the campaign, in its first year itself, the total investment mobilised by communities was worth
Rs. 200 crores with a Rs. 6 crore state investment2.

Section 2:      Newness/ Originality of innovation
The originality of this innovation is many folds. It demonstrated multifaceted paradigm shift in
sanitation sector. Following are some of the facets of this innovation.

       The competition changed focus of intervention for sanitation to community as a whole
        rather than targeting individuals.

       The role of the government for this campaign was more of a facilitator than that of a
        provider. In other words, the campaign was able to leverage large community investment
        for a very small fiscal incentive from the government.

       The campaign did not provide any subsidy but was based on community involvement
        and participation. The incentive was provided in the form of cash reward. In other words,
        the regime of subsidies was changed to regime of rewards.

       ‘Status’ is one of the important motivator behind actions. The campaign acknowledged
        this and evolved around ideas like community reputation and status. The campaign thus

  Source: Ranjit C. S. (June 2003), “Jalswarajya” Maharashtra Rural Water Supply and Sanitation Project,
             Project Implementation Plan, Water Supply and Sanitation Department, Government of Maharashtra.
             Pg. 10-11, 157-9.

       induced unity amongst village communities for a common cause and provided
       recognition for their efforts. The competition mode provided much sought after reputation
       to these communities.

      The government did not impose any technology but worked as a facilitator to satisfy
       emerging demands put forth by the communities.

      The competition provided stimulus to all tires of governance ranging from the state
       government to village Panchayats. The assessment was carried out at each level of
       governance. Further the competition effectively shifted the responsibility for
       implementing and for scaling up from state government to lower tires of government.

      The assessment and ranking was based on overall cleanliness on predefined list of
       parameters, thereby enhancing transparency in assessment.

      The competition emphasised the need for personal hygiene and environmental sanitation
       that are prerequisites to total sanitation.

Section 3: Implementation of Innovation

As mentioned earlier, the intervention was in the form of a competition where all Gram
Panchayats could participate. The competition and its other salient features were well advertised
and each Gram Panchayat was informed about the said competitions along with its details to
ensure easy entry into the competitions. The competition was launched on 2nd of October, a date
designated for gram sabhas across the state. The gram sabha was used as a launching pad for
the competition facilitated by gram-sevaks. Thus the competition used existing institutions and
traditions to encourage participation without incurring any extra costs.

The key to the success of such a competition lies in clarity about the assessment criteria and in
transparency and rationality in assessment. Identification of a set of objective criteria for its
assessment ensured the clarity of criteria along with rationality in its assessment. These criteria
and weightages of each of the criteria in assessment were circulated to all Gram Panchayats in
the form of a GR. These were then circulated to all villagers in a Gram Sabha held on 2 nd of
October. Further to facilitate achievement of these criteria, the GR suggested a fortnightly
programme by designating days for each activity necessary for village sanitation. These
addressed issues of personal hygiene as well as those of community sanitation.

The competition enthused most of the villagers and motivated them to undertake various
activities necessary for village sanitation. An unprecedented synergy was created between
villagers, its leaders and government officials to ensure implementation of all the activities
mentioned in the GR. This for the first time provided a platform for discussion followed by
actions to an otherwise neglected issue of rural sanitation. The government officials provided an
effective knowledge link providing information regarding available technologies for sanitation
and facilitating appropriate choice of technologies and activities.

The assessment was carried out in an innovative way as well. For the block level assessment, a
team comprising of elected members, NGO representatives as well as experts from the
concerned line departments of the government visited each of the participant villages. To ensure
objectivity and avoid nepotism, these block level teams were shuffled. The overall co-ordination
was provided by the district level administration. Similar tactics were used for assessment of
villages at the district and division level assessment. At each level transparency and objectivity
was maintained due to predefined assessment criteria already circulated amongst all participant

villages. Thus the competition was undertaken using available manpower and with effective
participation of elected representatives at all levels.

Section 4:     Impact Assessment

The competition triggered series of actions in many spheres. Its effects were mostly visible at
the village level. At the institutional level, for the first time such a large section of government
functionaries were directly involved in activities related to sanitation. This helped in sensitising
many towards issues related to sanitation. Following are some of the impacts seen at the village

Firstly many villages devised ways to ensure community mobilisation. It is quite clear that village
sanitation cannot be achieved without active participation by most of the villagers. For example
in the village Kajala, (dist Osmanabad) the village community divided the village into smaller
sections and a committee was appointed/ selected for each section of the village to ensure
implementation of various activities for village sanitation. This management practice of
organizing all sections of the village community can be seen in many other villages. Women and
youth participated enthusiastically in these committees to ensure cleanliness in their part of the

   Large amount of resources was mobilised mostly from personal contribution in cash and kind
    to clean the village and to undertake various activities for sanitation.
   Many villages decided to shift cow-dung heaps, so commonly observed in rural areas to
    distant fields. In Rajgad (Chandrapur) besides removal of these heaps a demonstration pit
    for composting was developed by the Panchayat.
   School going children participated enthusiastically from organising IEC campaign to actual
    cleaning of village along with the school premise.
   Most of the villages promoted safe drinking water storage and use practices by buying and
    distributing items like ladles and stands for keeping water vessels. In Rajwad (Jalgaon), the
    village leadership distributed these along with soaps and soap cases to all villagers.

   Many activities towards beatification of village were initiated. For example, in Vakana
    (Buldhana) local artists created a mural at Village Square.

   Village Jalgaon (Ratnagiri) decided to grant building permission only if the plan provides for
    wastewater treatment facility.

   Village Pimpalgaon-Vadala (Vardha) plantation was developed to treat wastewater.

   Village Sorta (Vardha) cleaned the entire nala flowing through the village by means of


Annexure 5 „Supporting Material‟

1. Main GR issued by the Water Supply and Sanitation Department to operationlise the Sant
   Gadge Baba Swachata Abhiyan Campaign across the State.
2. Success Story of Sant Gadge Baba Campaign.
3. CD of the advertisement used for the campaign. ( In the Envelop)

 1. Main GR issued by the Water Supply and               Regarding Implementation of Sant
    Sanitation Department to operationlise the Sant      Gadgebaba Village Sanitation
    Gadge Baba Swachata Abhiyan Campaign across          Campaign     and   Rashtrasant
    the State.                                           Tukdojee Maharaj Clean Village
                                                         Competition in the State every

                            Government of Maharashtra
                      Water Supply and Sanitation Department,
               Government Resolution No. Campaign-2001/CR-141/WS-16,
                            Mantralaya, Mumbai, 400 032
                             Dated: 13 September 2001


        1.    Government Resolution, Water Supply and Sanitation Department No RSP-
              1096/CR 8/41B dated 22 January 1996.
        2.    Government Resolution, Water Supply and Sanitation Department No.
              Campaign-2000/CR 427/WS-16 dated 15 September 2000.
        3.    Government Resolution, Water Supply and Sanitation Department No Campaign-
              2000/CR 440/WS-16 dated 31 March 2001.


              With a view to encourage the Gram Panchayats doing excellent work in the field
        of rural sanitation and to provide added impetus to the rural sanitation program, a
        scheme of awarding three prizes to three Gram Panchayats in each division was being
        implemented in the scale since year 1995-96. The main objective of the rural water
        sanitation program is to raise the health standard of the rural population. However,
        looking to the statistics of the people affected by the diseases caused by dirty water,
        insanitary environment and lack of personal hygiene in the rural area, this objective
        does not appear have been achieved. The basic reason for the state of affairs is that
        there is no effective provision in the implementation of this program for the active and
        sustained participation of the villagers, whose health standard, and through that the
        general standard of living, the Government is attempts to raise. Hence, with a view to
        encourage the rural population to accept this program as their own, to make them
        appreciate its importance and to get their active participate in the program, the scheme

        Of smaller prizes being implemented from the year 1995-96 had been cancelled and
        instead, the new scheme in two stages viz. Sant Gadgebaba Village Sanitation
        Campaign (from 2 to 17 October, 2000) and Rashtrasant Tukdojee Maharaj Clean
        Village Competition has been implemented in the last year, as per the norms
        prescribed in Government Order at serial number 2 above. Looking to the spontaneous
response of the rural population after the scope of the scheme was expanded as above
and the support it provided to the message of "From Cleanliness To Prosperity" in rural
areas through the mass awareness of the people, the proposal of implementing this
program on a permanent basis as a constructive and novel popular movement, for
creating a sustainable clean culture in rural areas, rather than limiting it to just a
campaign and competition, was under the consideration of the Government.

Government Resolution

       It is expected that the villages participate and cooperate spontaneously in the
programs for rural sanitation program, with a view to ensure sanitation in households,
villages and environment and to improve the health standard and consequently the
living standard of the common people in rural areas. It is essential to develop sanitation
techniques using the local raw material and traditional knowledge and the imagination
of the rural people. Hence, the village sanitation campaign will be implemented in the
rural areas of whole of the Maharashtra each year from 2001-2002, in the name of
Sant Gadgebaba, who, after seeing the in sanitary conditions in the rural areas, strive
hard for the cleanliness of the rural environment. Government has decided to award
cash prizes and honour their work (in rural sanitation) to (1) three first ranked Gram
Panchayats in each Panchayat Samiti at Panchayat Samiti level, (2) three first ranked
Gram Panchayats in each district at district level, (3) one Gram Panchayats ranked first
in each division at divisional level and (4) three first ranked gram panchayats in the
whole state, selected from those Gram panchayats which participate in this campaign
with enthusiasm, in the name of Rashtrasant Tukdojee Maharaj, who spread the
"Sanitation Message" through "Gramgeeta" in all the corners of Maharashtra.

      Similarly, Government has also decided to award cash prizes and honour the
work of the three first ranking Zilla Parishads and three first ranking Panchayat Samitis
in the state selected on the basis of maximum percentage of Gram Panchayats who
score more than 50% marks, after taking into consideration the number of Gram
Panchayats, in the name of the father of nation Mahatma Gandhi.

A. Name of Campaign                  :    Sant Gadgebaba Village Sanitation
B. Name of the prize to be     :          Rashtrasant Tukdojee Maharaj Clean
   awarded to the Gram                    Village Award.
C. Name of the prizes to be :             Rashtrapita Mahatma Gandhi clean Zilla
   awarded to the Panchayat               Parishad and Clean Panchayat Samiti
   Samitis and Zilla Parishads            State Level Prize.

(1)   28 September every year - Preparation and launch.

      On this day, the Guardian Minister of the district will conduct the meeting of the
District Village Sanitation Campaign Committee and call for the active participation in

the campaign starting from 2nd October. The constitution of the committee is given in
Annexure D.

(2)   29 September every year -
      On this day, the Block Development Officer will call for a meeting of all the
sarpanchs of the Gram Panchayats in the taluka. The respective MLAs, members of
the Zilla Parishad in the Panchayat Samiti, Chairman, Vice Chairman, members of the
Panchayat Samiti, Voluntary organizations, professors of the college, freedom fighters
etc should be invited for the meeting.

(3)  30 September every year -
     On this day, the Sarpanch will hold monthly meeting of the Gram Panchayats
Samiti. In case, it is not possible to hold this meeting on that day, it should be held on 1

(4)   2 October every year - Launching of the Campaign:
      All the Gram Panchayats in the state will hold the Gram Sabha at the same time.
Special officers at district level will attend the meeting and guide the Gram Sabha. The
Chief Executive Officer will do servants in the district selection of these officers from all
the Government servants in the district. Sant Gadgebaba Village Sanitation Campaign
will be launched on this day.

3 October, every year - Village sweeping and freedom from garbage day.
4 October, every year - Cleaning/construction of soakpits day.
5 October, every year - School and public buildings sanitation campaign day.
6 October, every year - House and environment sanitation and Decoration Day.
7 October, every year - Exhibition of literature on sanitation, campaign, publicity,
technical knowledge campaign day.
8 October, every year - Latrine repairs/construction campaign day.
9 October, every year - Clean water practical and training day.
10 October, every year - Personal hygiene day (nail cutting, clean bath, hair cleaning,
eradication of lice).
11 October, every year - Road repairs, sweeping and shramdan day.
12 October, every year - Cattle sanitation campaign day.
13 October, every year - Conservation of trees, kitchen garden, protection of non-
conventional energy day.
14 October, every year - Slogan competition, essay competition, freedom from
addition day.
15 October, every year - Healthy children competition day, mother and child care
diagnosis of diseases and control of communicable diseases.
16 October, every year - Disposal of sullage water, reuse of sullage water day.

17 October, every year - Commitment day.
18 October, every year - The villages should make their preparation at their level to
face the inspection committee by using their traditional technical knowledge.

November to 6 December every year - Visit to the Gram Panchayats of the Zilla
Parishad consultancy level Committee.
 10 December to 28 December every year - Visit of Panchayat level committee to the
 Gram Panchayatss selected by the Zilla Parishad consultancy level committee.
 30 December to 4 January every year - Prize distribution ceremony in the respective
 villages of three-gram panchayats in each Panchayat Samiti area selected by
 Panchayat Samiti level committee.
 5 January to 20 January every year - Visit of district level committee to inspect the
 first ranked Gram Panchayats selected in each Panchayat Samiti by the Panchayat
 Samiti level committee.
 26 January, every year - Gram Sabha and district level prize distribution ceremony.
 30 January to February every year - Visit and inspection of the first ranked Gram
 Panchayats in each village by the Division level committee.
 1 March to 30 March every year - Inspection visits of the state level committee to the
 best Gram Panchayatss selected in each division by the Division level committee.
 14 April every year - Prize distribution ceremony at divisional level. The Government
 for each division will at the hands of six Hon. Ministers appoint the ceremony.
 1 May, every year - Prize distribution to the first ranked three-Gram Panchayatss,
 three Panchayat Samitis and three Zilla Parishads.

 E. Constitution of Various Committees

 For the purpose of selecting of the prize winning Gram Panchayats based on the
 implementation of campaign and the inspection program during the above stated
 period, the committees at each level shall be constituted as under.

 Committees at each level for the campaign program inspection

(1)   Zilla Parishad constituency Level assessment Committee: This committee will
      inspect the campaign program work of all the Gram Panchayats included in the
      Zilla Parishad consultancy. Following members will be included in this committee:

       (a)   Members of the Committee: Excluding the Panchayat Samiti in which the
             Zilla Parishad consultancy containing the Gram Panchayats to be inspected
             falls, members from any other Panchayat Samiti in the district.

             (i)     Zilla Parishad councilor from another       :   Chairman
                     Panchayat Samiti
             (ii)    Two Panchayat Samiti members from           :   members
                     another Panchayat Samiti
             (iii)   One chief Sevika (Integrated child          :   member
                     Development      Service)  from   another
                     Panchayat Samiti.
             (iv)    One doctor from any primary health centre   :   member
                     from another Panchayat Samiti.
             (v)     One Headmaster of any primary school in     :   member
                     another Panchayat Samiti.
             (vi)    One representative of a voluntary           :   member
                     organization (to be selected by the Chief
                     Executive Officer)
            (vii)    One junior engineer (water supply/works) :        member
                     from outside the development block.
            (viii)   One member selected by the Chairman :             member
                     Panchayat Samiti from the District
                     Journalist Association, Lions Club, NSS,
                     NCC etc.
            (ix)     Secretary of the constituency committee :         member
                     formed under                                      secretary   of
                                                                       the committee

There is no objection of all the above members belong to one Zilla Parishad
constituency of another Panchayat Samiti.

      (b)   The above committee will visit all the Gram Panchayatss in the respective
            Zilla Parishad Councilors constituencies, is carry out the inspection of the
            sanitation works included in the campaign as per the prescribed norms,
            select three best Gram Panchayats as per the score of marks, hold the
            meeting of the Gram Panchayats in that ward and declare in the meeting
            the selection of the best Gram Panchayats. The report on this selection will
            be signed by all the members of the committee and will be sent in a sealed
            envelope to the respective Block Development Officer and the Chief
            Executive Officer.

      (c)   Period of inspection - 1 November to 6 November.

      (d)   Date of subcampaign of the report to the BDO and CEO - 7 December.

(2)   Panchayat Samiti level assessment Committee: The committee will select three
      best ranking Panchayat Samiti level Gram Panchayats as per marks scored on
      the basis of prescribed norms, from the Gram Panchayats selected in each Zilla
      Parishad constituency in that Panchayat Samiti by the Committee at serial
      number (1) above. This committee will include the following members

      (a)   Committee Members : The following

            (i)      Chairman of other Panchayat Samiti in the     :   Chairman
            (ii)     One member of other Panchayat Samiti          :   member
            (iii)    Child Development Project Officer in other    :   member
                     Panchayat Samiti - if not available, any
                     other class 2 officer selected by the Chief
                     Executive Officer.
            (iv)     Block Education Officer from other            :   member
                     Panchayat Samiti.
            (v)      One Deputy Engineer (Works, Water             :   member
                     Supply, Irrigation) from other Panchayat
            (vi)     The Doctor from health centre from other      :   member
                     Panchayat Samiti.
                 (vii)    Representative selected by the District :        member
                          Journalist Association, who is not
                          associated with campaign.
                 (viii)   One voluntary organization selected by the :     member
                          Chief Executive Officer.
                 (ix)     Block Development Officer                  :     Member

                      (There is no objection of all the above members belonging to one
                      Panchayat Samiti).
           (b)   Period of Inspection: 10 December to 28 December.

           (c)   Report: The Block Development Officer will declare the names of Gram
                 Panchayatss selected by the Inspection Committee on 29 December and
                 will submit list of these Gram Panchayatss to the Chief Executive Officer,
                 Zilla Parishad.

Prizes will be distributed as under to the first three ranking Gram Panchayatss selected by
the committees in a ceremony to be held between 30 December and 4 January in the prize
winning villages.

                 First ranked Gram Panchayats           :   Chairman of the respective
                                                            Panchayat Samiti
                 Second ranked Gram Panchayats          :   Zilla Parishad member of
                                                            the      Zilla       Parishad
                                                            consultancy in which the
                                                            respective village is located.
                 Third ranked Gram Panchayats           :   Panchayat Samiti member
                                                            in the Panchayat Samiti
                                                            consultancy in which the
                                                            respective village is located.

                 (In case, due to some unavoidable reasons the prize distribution ceremony
                 cannot be held between 30 December and 2 January, it should be held upto
                 10 January. If the honorable guest is not available for the prize distribution
                 upto 10 January, the prize distribution ceremony should be arranged in the
                 prizes winning villages at the hands of the respective Block Development

     (3)   District Level Committee: This committee will inspect the three Gram
           Panchayatss recommended by each Panchayat level committee in the district
           and select three Gram Panchayatss at district level on the basis of marks given
           considering the prescribed norms. The inspection team in another district should
           carry out the inspection of the Gram Panchayatss in other district. Government
           will issue instructions, as to which district should be inspected by which district
           every year. In this committee, following members will be included.
(a)   Members of the Committee:

       (i)     President, Zilla Parishad                     :   Chairman
       (ii)    Chairman of Women and Child Welfare           :   member
       (iii)   Chief Executive Officer, Zilla Parishad       :   member
       (iv)    Deputy      Chief     Executive     Officer   :   member
       (v)     District Education Officer (primary)          :   member
      (vi)     District Water Supply Officer                 :   member
      (vii)    Representative of one Voluntary               :   member
               organization appointed by the Chief
               Executive Officer.
      (viii)   One representative appointed by the           :   member
               District Journalist Association.
       (ix)    Deputy Chief Executive Officer (Women         :   member
               and Child Welfare), if available or
               District Social Welfare Officer).

(b)   This committee will inspect the first ranked Gram Panchayatss
      recommenced by each panchayat level committee in the district from 2
      January to 20 January and select three Gram Panchayatss on the basis of
      marks at district level.

(c)   The committee will inform the name of the first ranked Gram Panchayats
      out of these three selected Gram Panchayatss on 24 January to the
      Divisional Commissioner and the Secretary, Water Supply and Sanitation,
      in a sealed envelope.

(d)   The names of the prize winning three Gram Panchayatss selected by this
      committee will be formally declared by the Hon Guardian Minister in an
      official function on 26 January and the prizes will be distributed in the
      functions arranged in the prize winning villages.

      First ranked Gram Panchayats        :   Hon.     Guardian      Minister    of
                                              respective district.
      Second     ranked           Gram :      Member of Parliament elected
      Panchayats                              from the parliament ward in which
                                              the respective village is located.
      Third      ranked           Gram :      Member of Legislative Assembly
      Panchayats                              elected from the assembly ward in
                                              which the respective village is

       (In case, due to unavoidable reasons, the prize distribution is not possible
on 26 January, this function should be held upto 5 February. In case, the above
stated VIPs are not available for prize distribution upto 5 February, then the prize

      distribution should be done by the respective Chief Executive Officer in the prize
      winning village upto 10 February in a prize distribution ceremony).

(4)   Division Level Committee: This committee will select one Gram Panchayats from
      the first ranked Gram Panchayatss in each district of the region. The government
      will issue instructions as to Gram Panchayats in which division will be inspected
      by which division. This committee will have following members.

      (a)   Members of the Committee:
              (i)  Divisional Commissioner                     :   Chairman
              (ii) Deputy Commissioner (Development)           :   member secretary
             (iii) Respective Divisional Deputy Director,      :   member
             (iv) Chief Engineer, Maharashtra Jeevan           :   member
              (v)  Deputy Director of Education.               :   member
             (vi) Any one voluntary organization selected      :   member
                   by the Divisional Commissioner.
             (vii) One senior journalist/editor                :   member

      (b)   Period of Inspection: 30 January to 20 February.

      (c)   This committee will visit all the Gram Panchayatss, which are ranked first in
            each district of the respective division and select one of them. This
            information will be submitted to the Secretary, Water Supply and Sanitation
            Department upto 15 February, in a sealed envelope.

      (d)   The Divisional Commissioner of each division will declare the name of the
            prize winning Gram Panchayats formally in an official function on 16
            February. Hon Minister, selected by the Government will distribute prize in
            the prize-winning village on 14 April in a function.

(5)   State Level Committee: This committee will select first three ranked best Gram
      Panchayatss for prizes at state level from the best Gram Panchayatss selected
      by the division level committees in each division (total six Gram Panchayatss in
      the state).

      (a)   Member of the Committee.

             (i)    Hon Minister of State, Water Supply        :   Chairman
                    and Sanitation.
             (ii)   Secretary, Water Supply and Sanitation     :   member
            (iii)   Deputy Secretary and Director, PPMU        :   member secretary
            (iv)    Deputy Secretary, Rural Development        :   member
             (v)    Director General, Health Directorate       :   member
            (vi)    Director, Primary Education, Pune.         :   member
            (vii)   One voluntary organization selected by     :   member
                    the Hon Minister, Water Supply and
             (viii)   One senior journalist/editor              :   member
              (ix)    Representative of UNICEF/WSP              :   member

       (b)   Period of Inspection: The committee will visit all the best Gram
             Panchayatss, informed by the Divisional Comcampaigners in each division
             and select best three Gram Panchayatss at the state level.


       As far as possible, the prize distribution ceremony will be arranged in those prize-
winning villages only or at state level.

 (1)   Prize Distribution at Panchayat Samiti Level: Sant Tukdojee Maharaj Clean
       Village prizes will be awarded in a ceremony to the three best Gram Panchayatss
       at Panchayat Samiti level, declared by the Panchayat Samiti level committee,
       during 30 December to 4 January. The amount of prizes will be as under

       First prize  :         Rs. 25,000
       Second prize :         Rs. 15,000
       Third prize  :         Rs. 10,000

 (2)   Prize Distribution Ceremony at District Level: Sant Tukdojee Maharaj Clean
       Village prizes will be awarded, in a ceremony, to the three best Gram
       Panchayatss at district level, selected by the district level committee, on 26
       January. The amount of prizes will be as under:

       First prize  :         Rs. 5 lakhs
       Second prize :         Rs. 3 lakhs
       Third prize  :         Rs. 2 lakhs

 (3)   Prize Distribution Ceremony at Division Level: The prize to the first ranked Gram
       Panchayats selected at division level will be awarded, as far as possible in a
       function arranged in the respective village, in presence of the Hon Minister
       (appointed by the Government) on 14 April.

       Amount of prize at division level - Rs. 10 lakhs to one-Gram Panchayats from
       each division.

 (4)   State Level Prize Distribution Ceremony: Prizes will be awarded to the three first
       ranked Gram Panchayatss, selected by the state level committee, on 1 May, as
       far as possible in a function arranged in these villages, in the presence of Hon
       Governor and Hon Chief Minister. Otherwise, this function will be arranged at
       Mumbai as per the convenience.

       Amount of prize, awarded at state level.

       First prize     :      Rs. 25 lakhs
      Second prize :        Rs. 15 lakhs
      Third prize  :        Rs. 12.50 lakhs

      The Village Sanitation Campaign Committee constituted in each village should
      submit the information as per Annexure C to the selection committee. All the
      members will be required to be present during the visit of the selection
      committee, supply all the information and cooperate. Also the respective
      gramsevak is required to cooperate with the Village Sanitation Campaign in
      preparing all the information.

(5)   Prizes to Zilla Parishads: Three first ranked Zilla Parishads in the state, in whose
      areas Gram Panchayatss have scored maximum percentage of marks above
      50%, will be awarded "Rashtrapita Mahatma Gandhi Clean Zilla Parishad award".

      The amount of the state level prizes to be given to the Zilla Parishads.

      First prize  :        Rs. 15 lakhs
      Second prize :        Rs. 10 lakhs
      Third prize  :        Rs. 5 lakhs

(6)   Prizes to Panchayat Samitis: These first ranked Panchayat Samitis in the state, in
      whose areas Gram Panchayatss have scored maximum percentage of marks
      above 50%, will be awarded "Rashtrapita Mahatma Gandhi Clean Panchayat
      Samiti Award"

      The amount of the state level prizes to be awarded to the Panchayat Samitis:

      First prize  :        Rs. 7.50 lakhs
      Second prize :        Rs. 5.00 lakhs
      Third prize  :        Rs. 2.50 lakhs

      The prizes to the best Zilla Parishads and Panchayat Samitis will be awarded in a
      state level prize distribution ceremony.

      Rules for the Sant Tukdojee Maharaj Clean Village Prizes.

      (a)   Only those Gram Panchayatss, which participate in "Sant Gadgebaba
            Village Sanitation Campaign" and take up the activity on each day as per
            the prescribed timetable in the campaign, will only be eligible for the
            selection. Only these Gram Panchayatss will be considered for the prizes.

      (b)   The decision given by the committee at each level shall be final and no
            appeal can be made at any level.

      (c)   The details of items, on the basis of which the inspection of the program
            implemented in the campaign is to be carried out, are given in enclosed
            Annexure. Each member of the inspection committee should allot the marks
            to each subitems independently. The total marks allotted by each member
            will then be added and the number of members will divide the sum. The
      average thus obtained will be the marks scored by that Gram Panchayats.
      The Weightage to be given as per the percentage for the population will be
      worked out on the average marks and will be added to the original score.
      Then the percentage of final marks will be worked out.

(d)   Taking into consideration the extra efforts required to implement the
      campaign in villages with larger population, following Weightage will be
      given to them

         Gram Panchayats upto 1000                 -   actual score obtained
         Gram Panchayatss with population          -   Actual score + 2% of that
          of 1001 to 3000                               score.
         Gram Panchayatss with population          -   Actual score + 3% of that
          3001 to 6000                                  score.
         Gram Panchayatss with population          -   Actual score + 5% of that
          of more than 6001                             score.

      This bigger Gram Panchayatss will thus get justice for the extra efforts
      required by them.

(e)   If while selecting the best Gram Panchayatss at each level, two-Gram
      Panchayatss score the same number of marks, the prize amount will be
      divided between them. But for competition at subsequent levels, only one-
      Gram Panchayats will be selected from the two by lots and will be

(f)   Prize winning first ranked Gram Panchayatss at the district level and
      division level will be considered eligible again next year only for higher level
      competition. The best Gram Panchayatss at state level will not be able to
      participate in the competition at any level.

(g)   (I) If a Gram Panchayats winning a prize at Panchayat Samiti level and
             District level in earlier year gets higher rank, it will get only the balance
             amount of prize, after deducting the prize money given in earlier year.
      (ii) However if it gets same or lower rank, the prize will not be given to this
             Gram Panchayats. Instead, as per subclause 9(i) above, the prize
             money will be given to the Gram Panchayats getting next rank as per
             the score.

     This expenditure will be booked as prescribed under the following account

       "Demand No Y-2, 2215 Water Supply and Sanitation - Five Year Plan
Schemes - Panchayat Raj 107 Sewerage services - Financial assistance to
institutions (3) Financial assistance for Village Sanitation (state sponsored
scheme) (a) construction of latrines (common scheme) (2215 1781)".

            This government resolution is issued as per the concurrence obtained from
       the Finance Department unofficial reference No 891/01/Expenditure-3 dated

            By the order and in the name of the Governor of Maharashtra.

                                                    (Sudhir Thakare)
                                              Deputy Secretary, Government
                                                     of Maharashtra


1.     Secretary to Hon. Governor.
2.     Principal Secretary to Hon. Chief Minister.
3.     Private Secretaries to (all) Hon. Ministers.
4.     Private Secretaries of (all) Hon. Ministers of State.
5.     Chief Secretary, Mantralaya, Mumbai.
6.     All guardian secretaries, Mantralaya, Mumbai.
7.     Presidents of all Zilla Parishads.
8.     Chairpersons of all Zilla Parishad Women and Child Welfare Committees.
9.     All Divisional Comcampaigners.
10.    All District Collectors.
11.    Director General, Information and Public Relations Directorate, Mantralaya,
12.    Chief Executive Officers of all Zilla Parishads.
13.    All Deputy Comcampaigners (Development)
14.    All Assistant Comcampaigners (Development)
15.    Deputy Chief Executive Officers (Panchayat) of all Zilla Parishads.
16.    All District Publicity Officers.
17.    All Block Development Officers. (They are requested to hand over a copy of this
       GR to each Panchayat Samiti Chairman/Vice Chairman, Panchayat Samiti
       members, sarpanchs and Gramsevaks).
18.    Rural Development Department.
19.    Planning Department.
20.    Finance Department.
21.    All desks in Water Supply and Sanitation Department.
22     Select file.

2. Success Story of Sant Gadge Baba Campaign

     Success Story of Sant Gadge Baba Campaign

         Water Supply and Sanitation Department
               Government of Maharashtra

 A campaign for Village sustained development

A campaign for          sustained

For decades donors like the
                                                                             Rising from folk memory:
World       Bank        and       the
Governments of Japan and                 Actually Maharashtra's beloved folk hero of recent times, Gadge
Germany      had    waited       with    Maharaj had died in 1956. By a stroke of inspired genius the
millions of dollars in funding for       water supply and sanitation department      launched a village
self-help    projects     in     rural   cleanliness campaign and named it after the Maharaj.
                                         The Abhiyan --or campaign-- offered no funds. It however
The only precondition was that           offered very attractive prizes to villages that emerge on top.
the villages must contribute
10% as their share towards               The villagers' enthusiasm rose from a desire to earn
capital cost as a part of                honour and prizes associated with the name of their
community participation and              beloved hero.
should own & manage their
                                         Villagers of Maharashtra surprised officials by their
own facilities. Politicians and
                                         readiness to help themselves.
bureaucrats        were        certain
villagers wouldn't fork out that

Then        suddenly          starting
October,2000         Maharashtra
villages were abuzz. Seeking
nothing from outside, villagers
had     created    public      assets
worth    Rs.200     crores       [$40
million]. What had happened

Gadge Maharaj was back
among his people. That's

The resurrection:                                                                                   Abstract :
                                         The Sant Gadge Baba Swachata Abhiyan or the Clean
Nearly 50 years after B G Kher
                                         Village Campaign as it is named, has infused a tremendous
had co-opted the Maharaj to
                                         sense of community spirit among villages, their Panchayats
reach the people, politician
                                         and village organisations in rural Maharashtra. The Abhiyan
Patil was repeating the act.
                                         or Campaign sponsored by the Government of Maharashtra
And it worked. The invitation to
villages to compete for prizes           aimed at promoting a competitive spirit among villages to
in the name of Gadge Baba                create a clean environment through community self-initiatives.
electrified      them.         33,000    In May 2004, this unique campaign has become four years
villages [-of a total of 42,000 in       old.
Maharashtra]          have    stepped
forward to participate in the            This unique effort is sponsored by the Rural Water Supply
Gadge         Maharaj        Swachata
                                         and Sanitation department without any subsidy or grants.
                                         In turn, the Government rewards winning villages at the
There are handsome prizes to             district, division and state levels. It is definite that a silent and
be won.                                  almost invisible social revolution has ignited the community
                                         spirit involving thousands of women, men and children,
   Three       cash     prizes     in
                                         transforming, in its wake, dirt-ridden villages into islands of
    each district of a sum of
    Rs.5 lakh [$10,000], Rs.3            cleanliness. Traditional habits and ways of doing things have
    lakh and Rs.2 lakh.                  been challenged and social rules broken for the common
                                         betterment. The challenge was not clean up the village –build
   The best village in the
                                         toilets, drains and access roads, but to see that the village
    entire state gets Rs.25
                                         stayed    clean.   Contributions    trickled   in   from     villagers
    lakh       [Rs.15        for   the
                                         themselves at first followed by donations from politicians,
    second and Rs.10 lakh
    for the third ] at the               organizations and individuals. So mobilizing resources did not
    hands of the Governor of             present a challenge.Beyond the prize money and the
    the state in presence of             administration costs the Government incurs nothing. The
    the Chief Minister on 2              Maharaj's name spurs the villagers to action. The state has
    October every year on                set out elaborate guidelines that are to be adhered. The
    the birth day of Mahatma             Abhiyan which began in Sep,2000 as a one time programme
    Gandhi , the father of the
                                         is now an annual event. To begin with there is a 14 day drill
                                         that every participating village must go through.
   The villages can spend
    the       prize     money      on
    projects they collectively
    decide on.
                                                                                About the Man
The Do-It-Yourself Preacher:
                                       Who was this man -- Gadge Maharaj -- who can
"For many of us, Gadge
                                       motivate from his grave the simple folk of India, in a
Maharaj was Gandhi's equal
                                       manner money could not?
or greater.

He    was     a   big    man    who    "The Maharaj was born in 1876 in Runmochan a village

dressed to attract attention. He       in Amaravati Dt of Maharashtra. His father was a dhobi
wore his eating pan on his             and a small time farmer but a hopeless drunkard. The
head and always carried a              bewildered young boy went to grow up in his uncle's
broom in his hands.                    care. When he was a young man - married with a child-
                                       misery continued to chase him. His farm was
On arrival in a village he would
lead his entourage in briskly          possessed by a money lender who drove him and his
sweeping the streets clean.            family away. He then began to labour for a wage.

His    meetings         --satsangs--   "One day as he ran around busily chasing birds raiding
would begin with a token nod           grain, a sadhu happened to pass by. He saw the
to God and quicky arrive at his        panting young man and began to laugh loudly. "Do you
pet themes.                            think you own the grain?" asked the mendicant. That

"Give" was his keyword.                was the young man's aha moment. He walked out and
                                       into the world. And thus began a life that lives on in the
"Give food to the hungry,
                                       collective memory of our humble people.
shelter to the needy, clothes to
the   naked,       protection     to   "Till his death in 1956 Gadge Maharaj traveled
animals and trees, aid for girls'      everywhere in the then Bombay Presidency. Packed to
marriages," he would say.              the hilt it would arrive in a village. Every morning began
                                       with 2 hours of sweeping and cleaning. Not a drop of
"Live clean and simple.
                                       water passed his lips till he had done that. He affected
Shun intoxicants.                      people everywhere. Money poured in for his projects.
                                       He built inns, schools, animal shelters and medical
Care for the environment."
                                       centres that thrive till this day. Yet the Maharaj stayed
                                       rarely for more a couple of days at any place. He was
                                       forever in a hurry and on a mission."

                                    The Initiations
Past Efforts :
                                    In 1997 the State Government decided to tackle this
    According to 1991               problem on a massive scale and set a target of
    census, there were 96
    lakh rural families             construction of 20 lakh toilets in three years (from 1997
    leaving in Rural                to 2000) costing around Rs.700 crore.
    Maharashtra. According
    to the latest census of
    2001, rural Families            The design of the toilet was decided centrally at the
    have increased to
    around 110 lakh.                State Government level and the cost was fixed at
                                    Rs.4000 per toilet irrespective of the need of different
No substantial intervention
has been done by the State          designs and costing for the different geographical areas
Government till 1997 to             in the State.
tackle the problems of rural
sanitation, though situation
was alarming and the                Out of the cost of Rs.4000, Rs.3500 was to be given by
effects of lack of sanitation
were most damaging for the          way of the subsidy and the remaining amount of Rs.500
health of the community             was to be contributed by the beneficiary as his own
and the up keep of the
environment.                        share.

Only 6 lakh families had the
facilities of the toilets, out of   The State Government did construct 16.61 lakh toilet
which 5 lakh had been               from 1997-2000 and doled out subsidy of Rs.456 crore.
constructed by the
individual initiative and           However, the assessment of the improvement in
around 1 lakh under the             sanitation status after construction, revealed that there
scheme of toilet
construction introduced by          was no substantial change in the situation.
the State Government.
                                    Faecal related epidemics and consequently health
                                    hazard escalated rather than getting reduced.        The
                                    main reason found to be a use of the toilets by the
                                    villagers for the purposes other than delegation.

                                    The supply-driven, Government laid approach and
                                    insistence on a predetermined, type design led to
                                    construing the toilet merely as a “construction” than to
                                    view it as “Habit”.

Campaign Agenda : Daywise                                                             The Schemes:-

1.   District level Abhiyan meeting          Having realized this and to create awareness among rural
     with    a    'guardian'      Minister
                                             people in the State regarding environmental sanitation and
2.   Taluk level meeting with the
                                             personal hygiene through community efforts, the State
     panchayat samiti chairmen               Government         launched    Sant     Gadgebaba        Village
     presiding.                              Sanitation Campaign from 2nd October 2000 in rural areas
3.   Village level meeting with the
                                             of the State.
     sarpanch presiding.
4.   Gram        Sabha       or    village
     plenary meeting on Oct 2,                     It has now been decided to make it a annual
     Gandhi's birthday.                             feature.
5.   Clean-up          and        garbage
                                                   11 parameters related to cleanliness have been
                                                    identified for the purpose.
6.   Cleaning and repairing of
     septic tanks and sanitation                   These parameters have been further sub-divided
     works.                                         into 105 sub-parameters to ensure objective and
7.   Cleaning up the school.                        impartial assessment of the cleanliness status of the
8.   Cleaning      up     homes       and
9.   Talks       and    workshops      on          Gram Sabha are organized in all the Gram
     cleanliness.                                   Panchayats in the State on 2nd October every year
10. Repairs to toilets.                             to trigger the campaign.
11. Water issues.
                                                   Each day in the campaign is assigned to a specific
12. Personal hygiene.
13. Shramdan            or        physical          activities related to cleanliness to create awareness
     participation to repair roads                  among masses.
     and public places.                            On 31st October every year a “Resolution day” is
14. Care of livestock and their
                                                    observed in each village when a mass oath is taken
                                                    to continue these activities, as a part of daily life.
                                                   To sustain this awareness for cleanliness generated
                                                    amongst rural masses during campaign and to
                                                    create a permanent cleanliness culture in the
                                                    villages, Rashtra Sant Tukhadoji Maharaj Clean
                                                    Village Competition is also organized in the State
                                                    during the period from 18th October onwards every
                                                   All the Gram Panchayats in the State are assessed
                                                    by Five tier assessment committees consisting of
                                                    non-officials,   officials,   reporters   and   voluntary
                                                                              Travelling judges:

Village Story :
                                      The Abhiyan then enters the evaluation phase. There are
                                      elaborate checks and balances in the selection of judges
Khudawadi in Osmanabad
                                      and the judging process.
district went on to top the
district list of winners in May       Judging committees are a mix of officials and non-
2001.                                 officials. It is have to ensure that no one judges a village
Community            motivation       in his own block. Also scores have to be awarded on the
and participation was key             spot and the reasons explained.
to the success.
                                      For the state level prize there is a review by a second
Whether it was :
                                      team. The costs are met from local government funds,
                                      the state contributing nothing.
    house         to       house
     awareness                  on    The judges are required to consider as many as 85
     sanitation,                      criteria. Some of them are eye-openers.
    holding      regular   Gram
                                      What is the popular involvement? Have the works been
     Panchayat meetings,              fobbed off to contractors and window-dressed?
    activating     women and         What is the state of the toilets and what is the count?
     girls to organize health
                                      Has the village rid itself of scavengers?
                                      Are non conventional energy devices in use?
    encouraging schools to
     deliver                quality   How well are the schools kept? What is the awareness
                                      level regarding plastics' potential to degrade
     education or improving           environment?
     hygiene in the village,          How clean are the shops and eateries?

                                      Are irrigation and utility charges paid on time?
All these efforts required
                                      How well is water managed? Are fuel efficient, smokeless
     a highly motivated
                                      stoves in use?
        leadership and
                                      Have there been epidemics or chronic heath problems?
      coordination with
    government and other              How well is the small family norm adhered to?

               actors.                The list goes on. The scope, the depth and the
                                      transparency are striking. Villagers acknowledge the
                                      fairness of the process.

Special Prizes                                                                      Awards :

                                       3 cleanest Gram Panchayats in each Panchayat
From the year 2002-2003                 Samiti are awarded prizes of Rs.25, 000, Rs. 15,000
Special        Prizes      under        and Rs. 10,000 respectively. Thus 1047 Gram
Gram          Abhiyan       were        Panchayats in 349 Panchayat Samitis get prizes

awarded                       to        worth Rs.1.75 crore in the first round.

Grampanchayats                at       All the Gram Panchayats who get prizes at
                                        Panchayat Samiti level are again to be assessed by
district          level      Rs.
                                        the District Level Committees to determine.
20,000/- each, division
                                       3 cleanest Gram Panchayats from each of the
level Rs. 30,000/- and
                                        districts. 3 district level clean Gram Panchayats
state level Rs. 1 lakh
                                        are awarded a prize of Rs. 5 lakhs, Rs. 3 lakhs and
for:                                    Rs. 2 lakhs on 1st May every year (Maharashtra
                                        day) in a function organized in respective villages.
      The     best   work    in       The third tier in the competition is to select
       family planning (Late            cleanest Gram Panchayats at a revenue division
       Shri           Abasaheb          level. For this purpose, Committee constituted

       Khedkar        Memorial          under     the      chairmanship       of    Divisional

       award).                          Commissioners of 6 Revenue Divisions in the State
                                        selects two cleanest Gram Panchayats from each
                                        division. They get a prize of Rs.10 lakh and Rs. 6
      For the best work in
                                        lakh in a function held on 15th August every year at
       drinking    water     and
                                        the Division Head Office in a State function.
       waste               water
                                       State Level Selection Committee, constituted
       management           (late       under the chairmanship of Minister of State for
       Shri. Vasantrao Naik             Water Supply Sanitation visits 6 Gram Panchayats
       Memorial award).                 who bagged divisional level prize to decide 3
                                        cleanest Gram Panchayats at the state level. They
      For the best work in             get the prizes of Rs. 25 lakh, Rs. 15 lakh and Rs.

       Community intigration            12.5 lakh each.

       (Dr.        Babasaheb
       Ambedkar Memorial
                                                                             Learning Lessons :
Positive Interventions :
                                  At the end of first year of the campaign and the competition, it
                                  had been observed that only a few villages in a district or
The      Government       gives
                                  taluka have been concentrated upon to make them clean with
prizes     worth   Rs.     7.00
                                  a review to get the prizes.
crore every year at all
levels of the competition.
                                  One of the conditions to get the prize at any level is to secure
                                  minimum 50% marks. Similarly villages who get less than
However it has motivated
                                  35% score are declared as “Unclean Villages”.
rural masses to such an
                                  In the first year of the competition, it has been observed that
extend that the total internal
                                  out of 28553 Gram Panchayats in the State around 12,000
resources mobilized by the
                                  Gram Panchayats had secured less than 35% marks and had
village community in the last
                                  to be declared as “Unclean Villages”.
three      years     of     the
competition are estimated
                                  There were also two Panchayats blocks in the State where
to be around Rs. 800 crore.
                                  not a single village could secure more than 50% marks and
                                  hence could not be given any prize even in the block level
        It includes cash
 contribution, Shramdan
and contribution through
                                  Looking to this State of Affairs and to make maximum number
         other means.
                                  of villages clean in a block and the district, additional prizes
 Even the prize money is
                                  namely Mahatma Gandhi Clean Panchayat Samiti and
required to be utilized for
                                  Mahatma        Gandhi   Clean    Zilla   Parishad    have   been
        the community
                                  introduced from the year 2001-2002.
development activities in
          the village.
                                  One Panchayat Samiti at revenue division level and Three
                                  Panchayat Samitis in the State in which maximum number of
                                  villages have secured maximum points and similarly One Zilla
                                  Parishad at division level and three Zilla Parishads at state
                                  level will also be given awards for spreading the cleanliness
                                  culture throughout the area of their jurisdiction.
                                                                              The Ground Reality:

The spirit of cheerful competition is palpable. "...the people of Tung village decided everything
should be in pink like Jaipur. But when they came to a mosque, they stopped in their tracks. But
the Muslims said it was all right to daub pink on its walls too, instead of the preferred green."
The programme appears to have ignited a sense of pride and belonging. A World Bank team
also noted talent, innovation and aesthetics in the villagers' approach.

Let's take a look for ourselves at two villages chosen at random. Neither of these won any
prize. The first Jategaon Budruk, some distance off the Pune Ahmednagar Highway, is --in the
month of March-- sparklingly clean. The large school campus is full of trees and well-scrubbed
children sit under one and are into a robust sing-along. This village focuses on tree planting. A
nearby factory --Milton's-- was approached and assistance came forth. Many saplings arrived
and the village tends them diligently. The teashop exudes peace and friendliness. More than
50% of the household have private toilets. More are applying for the Rs.3000 loan that is

The another village is Karegaon on the highway. It was obviously a walled village once. Its
fortress like entrance is in good repair. This village is not as clean as the first because dwellings
are cheek by jowl as is typical of walled habitats, but Karegaon still got a letter of appreciation
from the judges for its efforts. So the Abhiyan is not just about appearances. Piped water and a
sewage system are being installed. The village has a good income from the numerous
industries in the area paying it rent. The school's large campus has a compound wall.
Enduring spirit:

"Gadge Maharaj took ill in               There is a perceptible reduction in epidemics and
Bombay in 1956, It was the                water-related diseases in last two years.
monsoons and he had been
working        the         streets       The mobilization of the youth’s women and students
nevertheless. We took him                 is noticeable.
to a hospital. But he refused
to take any medicines.                   Many people have remarked that this campaign has

"Take me to the animal                    not only cleaned the physical environment in the

shelter I built in Amravati,"             villages, but also helped to clean minds of the

he   said.     So    we     drove         peoples in the villages.

through the rain but he kept
getting   worse.      He     died        The villages, which are divided on political and other

within minutes of arriving at             issues, have been united and integrated through

the village.                              this program for a cause of community.

You could feel the emotion               The rural people in the State have got an excellent
                                          programme based on community participation
fill the air. People from
                                          through this campaign and it exhibits the glimpse of
miles afar raced in their                 the potential in the united action of the people in
                                          villages for positive work.
bullock carts loaded with
sandalwood      and       tins   of
ghee to give their hero a
grand cremation."

Gadge Maharaj used to
repeatedly declare,
"it is the broom that made
Gadge Baba."
The millions of simple
folk, who still revere him,
may make Maharashtra a
different place yet - with
that legendary broom in
their hands.
To show must go on

At this juncture, it is crucial that the momentum of the clean village campaign is not derailed.
And that officials, Gram Panchayats, community groups and people who contributed to make
this a success, feel their job is over. And that villages who did not appear in the winners list,
have a slide back. Good practices by communities do not make good stories for the media.
However, they can become visible demonstration sites for other communities. For the mass
level campaign to be continued and scaled up, many more villages need to be motivated to
enter the campaign.

The immediate challenge is that community systems and structures, which have evolved,
need to be sustained. The more visible results such as - community toilets, clean roads,
garbage collection points and creation of water harvesting structures are important
community innovations.

It is important to look beyond the physical infrastructure built and understand how the state
sponsored campaign came to be owned by people.

                               The message of the Campaign is
                             “Prosperity through Cleanliness”.

          The new development strategy emerged through the Programme is
                          “People initiate, Government supports”.

                       It also taught a lesson to the State planners that
                                “It pays to believe in people”
                            FOCUS POINTS OF THE ABHIYAN IN
          Case Study
                                   NIDHAL VILLAGE

                                   1.    Personal Hygiene

                                   2.    Food
   YEAR 2000-2001

                                   3.    Epidemic Controls
                                   4.    Waste Water Management
                                   5.    Management of Latrines

                                   6.    Disposal of Solid Waste

                                   7.    Peoples Participation

                                   8.    Use of Unconventional
                                         Energy Source

                                   9.    Drinking Water

                                   10.   House Keeping

                                   11.   Family Planning

Focus point of the Abhiyan and Activities performed during the Abhiyan

                                         1. Drinking Water

   20 drinking water sources of village and wadi basities are cleaned and purified by the
    bleaching powder.
   Scheme for Bormala Basti amounting to Rs.50,000 completed by popular contribution. 24
    stand posts and 222 private water connections are maintained prope-1.
   Water storage tank of PWS is painted by yellow colour by the people and it is regularly
    kept clean. Waste samples are regularly collected for laboratory examination. Drinking
    water is always kept in clean pot with has tap and handled safely.
   Assessment of public and private water tax as per Govt. norms and 100% recovery during
    the Abhiyan.
   Active participation of rural water and sanitation committee.

    2. Personal Hygiene

   All the men, women, student and old persons took active part in this activity.
   Individual cleanliness such as nail cutting, hair cutting, bathing, clean clothing, etc. is
    properly maintained.
   Medical check-up of students in primary school and Anganwadi and General check-up of all
    the villagers also done by medical team and Health Cards are issued. House keeping and
    environmental sanitation is kept properly.
   All the 758 Houses are painted with sky blue colour.
   All the places of old damaged houses and other unused open spaces are converted into

    3. Food

   All the common eating places such as Hotels, Shops, Sugarcane juice bar etc. are cleaned
    and kept neatly and properly.
   Venders are banned to sale near school.
   Cleanliness and handing of eating material is proper.
    4. Epidemic Controls.
   Last five years there is no out-break of any epidemic.
   Green card is issued to the village regarding water supply and sanitation.

    5 . Waste water management.
   105 soakage pits are built up for disposal of waste water.
   267 mtr. Under ground gutters and 451 mtr. open gutter are built up in the Abhiyan.
   Likewise 52 mtr. Closed and 348 mtr. open gutters are build up by the private persons.
   Use of waste water by 36 families for kitchen gardening.
   No breeding places of mosquito’s, house flies etc.
   Maximum care is taken for prevention of epidemic.

    6. Management of Latrines.
   Regular use of 72 public latrine and 89 individual latrines.
   Compulsory attachment of latrines to new constructed houses.
   Facility of common latrine and urinals in primary and secondary school.

    7. Disposal of Solid waste.
   Use of 15 public binns and 40 basket kundis.
   Special vehicle (Ghanta Gadi) for collection of garbage.
   25 NADAB (BAND BOX) for compost.
   Construction of big compost pit away from village for decomposing solid waste.
    8. People‟s participation

   100% participation of all men, women, old persons, students, teachers, NGOs and Tarun
   5 co-operative societies, 5 mahila mandals, 8 youth mandals, 2 bhajani mandals, 2 public
    trusts, ex-servicemen union, S.T. workers union, Lions club tractor owner union, servants and
    business men union have participated enthusiastically for the Abhiyan.
   13 self help groups took active part in the Abhiyan.
   Building and repairs of 3 km. Road done through people’s participation.
   All public places, common buildings, temples and government offices are cleaned through
    people’s participation.
   Gutter repairing, latrines and road cleaning is done by the people.
   100 bottles blood donation.
   11 Swagat Kamans are erected by various mandals.
   Mauli Udyan is prepared by the people.
   Bachat gram (Rs.25 lakhs small savings) is declared by the collector.
   Ban on use and sale of plastic and Gutkha.
   Production of liquor is totally stopped on their own inspiration.
   22 drunkards have left drinking liquor.
   202 Garbage pits are removed from the village.

    9. Use of unconventional energy sources.
   100% families are using unconventional energy sources.
   534 improved chullas, 18 biogas, 85 solar cookers and 15 sourdeep.

    10. House keeping
   Use of low cost technology for internal clealiness.
   Internal arrangement of utensils, cloths, bedding articles and other home appliances is made
    properly in all the houses.

    11. Family Planning.
   No eligible couple for sterilisation as on today.
   Birth rate of the village is 15 per thousand.
   Percentage of sterilisation on two issues is 66%.
   All deliveries are attended by trained workers.
   Family planning sterilisation work of Nidhal village is 241% in the year 2000-01.
                                   Highlights of Nidhal Village
                                   Tal. Khatav, Dist. Satara.

   Unopposed Grampanchayat and women sarpanch elected.
   Result of S.S.C. is 100% in 99-2000.
   Construction of 17 rooms for school building of Hanuman Vidhyalaya through popular
    contribution of villagers and servant’s unions.
   Declaration of ‘Karmveer Bhaurao Patil Award’ in 1993 to Hanuman Vidyalaya Nidhal.
   Construction of Mahadeo Mandir costing RS.6.00 lakhs with the help of people,s contribution.
   Implementation of Indo-German water shed development programme of 200
   Declaration of untouchability award of Z.P. in the year 87-88.
   Nidhal village has developed its own Website.

Significant Achievements of village Nidhal about village Development

   Establishment of employees organization consisting of 550 and more servants/ officials who
    have given Rs 100/-per year per individual. This donation amount was raised to Rs 365/- for
    village development and Rs 500/- per individual for Saint Gadagebaba cleaning compaign.
   Villagers and Nokardar (servants) organization donated 10 acres land and 17 rooms high
    school built worth Rs 12.50 lakhs. This amount was from Villagers contributions.
   Students of Hanuman Vidyalaya High School presented their cultural program on Doordarshan.
   There was 100% successfully passed students from 10th standard who appeared to SSC
   "Karmavir Bhaurao Patil Puraskar " was bagged by Hanuman Vidyalaya,Nidhal in the year
   Satara Zilla Parishad gave First prize to village for removing untouchability in the village.
   Dnyaneshwari parayan of the village celeberated its silver jubilee during 2001.
   Rehabilitation of Nilkanteshwar Mahadeo Temple was made at cost of Rs 6 lakhs from the
    Nidhal Villagers contribution.
   Through compaign, production of country liquor was stopped and drinking of liquor is being
   200 hector size Mini-water shed development program with the assistance of Indo-German
    watershed Development Program was implemented.
   Integrated watershed Development activities worth Rs 34.67 lakhs consisting of 6 Nala cement
    Bandharas, 19 Nala (earthen) Bandharas and 476 loose bolders were carried out.
   Election of village Panchayat was unanimous with nominations of women in position of
    "Sarpanch "in June 2000".
Major Significant Activities Carried out at "Nidhal Village" during Saint Gadage Baba
Village Cleanliness Compaign Program

      In order to efficiently implement clean up campaign , six sub committees were
       constituted with the responsibility to handle 11 subjects by sub committees .
      Notable point was that there was cent percent participant of village women, Ex
       servicemen and 550 employed persons staying outside cities & they gave efforts for
       successful implementation of the clean up campaign in village Nidhal.
      Use of plastic bags banned.
      Sale of Gutka and its consumption banned.
      Twenty two families engaged in production of country liquor have stopped this
       production due to their motivation about realizing bad effect of consumption of liquor.
      Twenty persons who were habitude drunker left their habit on permanent basis .
      Leveling and cleaning old demolishable houses and construction of village internal
       roads measuring 2 to 3 Kms were the effective results of shramdans of the villagers .
      During cleanliness compaign , 54 community latrines were constructed and made of
       use on regular basis.
      outh clubs and other village institutes erected 11 gates for entrance in the village
       .These are the symbols of the developments.
      Mauli garden was prepared in the village for children playing.
      Medical checkup of 652 families was undertaken.
      Competition for clean byre and clean/healthy animals.
      All the houses were painted with one colour.
      To dispose of solid waste ,22 commonly and private Nadeph pits used and will be
       utilised for vermiculture / compost productions .
      Ex-servicemen office villagers prepared fire control equipment with local material.
      There was 100% use of natural energy .
      241% family planning control was carried out during 2000-2001.During 1-4-2001 to 20-
       4-2001 eligible families were operated and now there is not a single eligible couple for
       family planning operation.
      There have been 804 underground and 1248 open drains in the village.
      There was 100% participation in blood donation camps where male/females were
       participated .
      There were 704 saving accounts of 652 families of the village saved Rs.25 lakhs .This
       was three times more than targeted limit of Rs.8 lakhs. Hence the village was declared
       as "Bachat Gram ".
      First prize of Rs. 25 thousand at Taluka level was received by village Nidhal. This
       amount was donated as Gujarath Earthquake Relief Fund .
      First prize of Rs.5 lakhs was bagged for first in District level competition. This was
       appreciated by District Care Taker Minister Shri. Ajitdada Pawar and gave additional
       amount of Rs One Lakh as incentive to the Village Panchayat,Nidhal.
      Population growth rate of the village Nidhal was less than growth rate of Maharashtra
       State and Satara District .
      Releasing Gappi Fish in drains effected to control mosquitoes.
      220 manure pits which were dug in Govt. land were removed as unauthorized

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