VIRAL VIDEO IGNITING A NATIONWIDE REFUSE DISPOSABLE PLASTICS CAMPAIGN
Aiming for 1M signatories to the REFUSE PLEDGE of PlasticPollutionCoalition.org
Will culminate with Nov 6 TEDx event in Santa Monica
October 20, 2010—Los Angeles, CA—A :60 second spot encouraging people to REFUSE disposable plastics
is making an impact online via YouTube, where its hits are growing virally. The video is inspiring people to sign
on to Plastic Pollution Coalition’s REFUSE plastic pollution campaign and also live-stream the November 6
TEDx GreatPacificGarbagePatch event in Santa Monica, California.
The REFUSE spot asks everyone who watches to sign the Plastic Pollution pledge to REFUSE disposable
plastics like bags, water bottles, straws, plastic utensils, and other items. Plastic Pollution Coalition is aiming
for one million signatories by Saturday, Nov. 6, when the TEDx GreatPacificGarbagePatch event will be held at
the Santa Monica Annenberg Community Beach House.
Produced much like the hugely popular ―Yes I Can‖ video during the Obama campaign, but using everyday
Americans, each person speaks a simple line or two, and the feel is very DIY and immediate. Available on
YouTube and via the Web sites of TEDxGreatPacificGarbagePatch and the Plastic Pollution Coalition, the clip
is also being circulated on Facebook and Twitter.
Viewers are also starting to submit their own personal REFUSE plastic videos and photos to the Plastic
Pollution Coalition flickr account or their YouTube channel.
In addition to signing the REFUSE pledge, people are signing up to live-stream the
TEDxGreatPacificGarbagePatch event on November 6.
TEDxGreatPacificGarbagePatch is a one-day event that will bring together global thought leaders from the
fields of technology, science, arts and entertainment, design, community activism, and business in a dialog on
the theme of “The Global Plastic Pollution Crisis.”
In the past few years, the world has taken notice of the Garbage Patch in the Pacific Ocean, a gyre of trash
estimated to be at a minimum the size of the state of Texas and possibly as large at the United States. 90% of
this trash patch is comprised of plastic. And there are similar areas of plastic pollution throughout the world – in
all the world’s oceans, in seemingly unlikely places like the Arabian Desert, along some of the most pristine
beaches of the world, in our cities, in our rivers, and in our bodies. Plastic pollution affects every one of us.
TEDxGreatPacificGarbagePatch is a forum where issue experts, youth leaders, visual and performing artists,
actors, musicians, politicians and many others will share observations on how plastic pollution affects
ocean/environmental health and public health; explore solutions for reducing our plastic footprint, and begin to
develop ideas about eliminating plastic pollution through individual action as well as public- and private-sector
Dr. Sylvia Earle, Captain Charles Moore, Van Jones, Ferris Thompson, Chris Jordan, Fabien Cousteau, David
de Rothschild, Chris Malloy, Jackson Browne, Ed Begley Jr., and His Excellency John Dramani Mahama are
just some of the presenters scheduled to speak at the forum. As additional presenters are finalized, they will be
added to the event website.
In a commitment to keep a low carbon footprint, and to encourage and empower global engagement and
action, this important event will be streamed live to locations around the world. Please contact us if you are
interested in organizing a virtual event. Locations will be listed on the website as they are added. A live
webcast of the event will be available on the day of the event through the website.
Due to space limitation, attendance is by invitation only.
About Plastic Pollution Coalition
Plastic Pollution Coalition (www.PlasticPollutionCoalition.org) is a global alliance of individuals, organizations
and businesses working together to stop plastic pollution and its toxic impacts on humans, animals and the
With its work, Plastic Pollution seeks to elevate plastic pollution to the forefront of global social, environmental
and political discourse.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people
together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark
deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where
x=independently organized TED event. The TED Conference provides general guidance for the TEDx
program, but individual TEDx events are self organized.
*This independent TEDx event is operated under license from TED.
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in
California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The
annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are
then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall,
Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende
and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California,
with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include
TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles
and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED
has established the annual TED Prize, where exceptional individuals with a wish to change the world are given
the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local,
self-organized events around the world; and the TEDFellows program, helping world-changing innovators from
around the globe to become part of the TED community and, with its help, amplify the impact of their
remarkable projects and activities.
Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at facebook.com/TED.