Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

2008NewYorkMediaReception-StoryIdeas

VIEWS: 83 PAGES: 66

									    CALIFORNIA
TRAVEL AND TOURISM
   COMMISSION




STORY IDEAS



  MEDIA RECEPTION
   January 29, 2008


Millennium Broadway Hotel
      New York, NY
                              TABLE OF CONTENTS
Airship Ventures, Inc.                                                  Page 9
Anaheim/Orange County Visitor & Convention Bureau                       Page 10
Asilomar State Beach and Conference Grounds (see CB Public Relations)   Page 16
Beverly Wilshire, A Four Seasons Hotel                                  Page 11
Calaveras Visitors Bureau & Film Commission                             Page 12
California Story Ideas                                                  Page 4
Cannery Row                                                             Page 13
Carmel-by-the-Sea                                                       Page 14
Cavallo Point – The Lodge at the Golden Gate                            Page 15
CB Public Relations                                                     Page 16
CityPass Inc.                                                           Page 17
CTTC Cooperative Programs                                               Page 8
Delaware North Companies Parks and Resorts (see The Fontayne Group)     Page 21
Delegate Roster                                                         Page 60
Destination Hotels & Resorts                                            Page 18
Disneyland Resort                                                       Page 19
Estancia La Jolla Hotel and Spa (see Destination Hotels & Resorts)      Page 18
The Fontayne Group                                                      Page 21
Four Seasons Hotel Westlake Village                                     Page 22
Four Seasons Resort Aviara                                              Page 23
Four Seasons Resort The Biltmore Santa Barbara                          Page 24
Gold Country Visitors Association                                       Page 25
The Grande Colonial La Jolla                                            Page 26
High Sierra Visitors Council                                            Page 27
Hornblower Cruises & Events                                             Page 28
Huntington Beach Conference & Visitors Bureau                           Page 29
Hyatt Regency Century Plaza                                             Page 30
LA INC. The Los Angeles Convention & Visitors Bureau                    Page 31
L’Auberge Del Mar Resort and Spa (see Destination Hotels & Resorts)     Page 18
LEGOLAND California                                                     Page 32
The Lodge at Torrey Pines                                               Page 33
Long Beach Area Convention & Visitors Bureau                            Page 34
Marina del Rey Convention & Visitors Bureau                             Page 35
Mendocino County Lodging Association                                    Page 36
Monterey County Convention & Visitors Bureau                            Page 37
Noble House Hotels & Resorts                                            Page 38
North Lake Tahoe Visitors Bureau                                        Page 39
Northstar-at-Tahoe Resort                                               Page 40
Oakland Convention & Visitors Bureau                                    Page 41
Palm Springs Desert Resorts Convention & Visitors Authority             Page 42
Palm Springs Follies                                                    Page 20
Paradise Point Resort & Spa (see Noble House Hotels & Resorts)          Page 38
Pasadena Convention & Visitors Bureau (see Tale of Two Cities)          Page 58
Pines Resort (see CB Public Relations)                                  Page 16
Portofino Hotel & Yacht Club (see Noble House Hotels & Resorts)         Page 38
Riviera Resort & Spa (see Noble House Hotels & Resorts)                 Page 38
Roaring Camp Railroads                                                  Page 43
Rodney Strong Vineyards                                                 Page 44




                                                 2
                   TABLE OF CONTENTS (continued)
Sacramento Convention & Visitors Bureau                        Page 45
San Diego Convention & Visitors Bureau                         Page 46
San Francisco Convention & Visitors Bureau                     Page 47
Santa Barbara Conference & Visitors Bureau & Film Commission   Page 48
Santa Clarita (see Tale of Two Cities)                         Page 58
Santa Cruz Beach Boardwalk                                     Page 49
Santa Cruz County Conference & Visitors Council                Page 50
Santa Monica Convention & Visitors Bureau                      Page 51
SeaWorld San Diego                                             Page 52
Sequoia High Sierra Camp (see CB Public Relations)             Page 16
Sequoia Valley Visitors Council                                Page 53
Seven Crown Resorts (see The Fontayne Group)                   Page 21
Shop California                                                Page 54
Sierra Railroad Company                                        Page 54
Ski Lake Tahoe                                                 Page 55
Sonoma County Tourism Bureau                                   Page 56
Tale of Two Cities                                             Page 57
Tenaya Lodge at Yosemite (see The Fontayne Group)              Page 21
Universal Studios Hollywood                                    Page 58
The Wine Institute                                             Page 59




                                                3
               20 CALIFORNIA STORY IDEAS
1. California Travel and Tourism Commission (CTTC) Stats.
  • Travel and tourism expenditures in 2006 amounted to an estimated $93.8 billion,
    provided employment for nearly 929,000 Californians, and generated $5.6 billion in state
    and local tax revenues.
  • California’s share of the domestic travel market in 2006 was 11.5%, making it the most
    visited state in America.
  • California was the destination for 352.3 million domestic travelers and approximately 14
    million international visitors, leisure and business, in 2006.
Visit www.visitcalifornia.com/research for more statistics, updated throughout the year.

Source:   Dean Runyan Associates, 2007.
          D.K. Shifflet & Associates, Ltd., CIC Research, Inc. and California Tourism, 2007.

2. Amgen Tour Brings World-Class Cycling to California. Cyclists race through
California each February during the annual Amgen Tour of California, covering terrain
through the redwoods, wine country and Pacific Coast, among other fabulous destinations.
Top teams will compete February 17-24, 2008, in the 700-mile, eight-day race, with visitors
flocking to such popular California cities as Sausalito, Santa Rosa, Solvang and Santa
Barbara. Now in its third year, the race has attracted 1.6 million spectators and elite cyclists
from around the world – and proven itself as a premier cycling event. Visit
www.amgentourofcalifornia.com for more information.

3. Experience Winter in California. Showcasing California’s snowy side for the third year,
the California Snow Campaign brings to light some of the best skiing and snowboarding
offered at California’s more than 30 resorts. New content at www.visitcaliforniasnow.com
includes a fun new racing game and a photo contest encouraging visitors to share their
favorite winter-in-California memories. With a 30-second spot featuring Governor Arnold
Schwarzenegger and famous skiers and snowboarders, the California Travel and Tourism
Commission is again pushing to keep the Golden State top-of-mind as a premier ski
destination. Individual resorts are also unveiling surprises of their own, including “green”
technology and exciting renovations.

4. Travelers Relax and Indulge in Romantic California. Travelers come to California to
get away from it all – from mud baths in Calistoga to massages specially designed for the
busy executive or couple in love, luxurious pampering is always available at the finest spas
and hotels. The best place to mingle romance and relaxation, California offers exquisite
service, plush accommodations and the best, most natural ways to unwind and let go.
Custom-made for romantic walks along the beach (or hikes in the mountains), California
offers the best for those in love and those who love to indulge.

5. Golfers Flock to California for 2008 U.S. Open. California is a golfer’s paradise – with
pleasant temperatures year-round, the green is always calling. The 2008 U.S. Open will be
held at Torrey Pines Golf Course near San Diego June 12-15, drawing scores of fans. Visitors
can also experience the famous Pebble Beach course or take a swing at any of the hundreds of
specially-designed courses around the state – San Diego alone has 92. Golf lovers can
purchase custom-fit golf clubs or receive special golf massages while staying in private suites
– complete with their own putting greens.



                                              4
6. California Knows How to Do Wine and Food. The California Travel and Tourism
Commission is partnering with the Wine Institute to celebrate California’s wine and cuisine.
With more wineries than any other state and famous chefs serving the freshest ingredients,
California is one of the world’s top wine and food destinations. A fabulous new promotional
campaign, including a new 30-second spot featuring famous winemakers, chefs, and
California wine and food icons, debuts in February 2008. In addition, CTTC is rolling out a
brand new center for Wine and Food on the Web – www. landofwineandfood.com. The site
will host new itineraries, the best of California’s wine and food hotspots, celebrity bloggers,
and other fun and informative surprises for consumers.

7. California Highs and Lows. Where else can you visit the highest and lowest points in the
lower 48 states – in the same day? From the 14,495-foot-tall Mount Whitney in Sequoia
National Park, it’s just a couple hours to Badwater in Death Valley National Park – 282 feet
below sea level. Travelers can hike up the mountain from Lone Pine and marvel at the
pristine Sierra Nevadas, then get their desert fix with Death Valley’s incredible scenery (and
temperatures). This breathtaking journey of opposites is just one example of California’s
enormous variety of climates and landscape – deserts, beaches, mountains and wide open
valleys are all represented.

8. Catch a Glimpse of the Olympic Torch. Visitors will converge on San Francisco in April
to sneak a peek at the famous Olympic Torch. The only North American city on the 2008
Olympic Torch Relay, this gateway city will play proud host to the torch on April 9. This will
be the fifth time the torch has passed through the San Francisco Bay Area, and visitors won’t
want to miss this unique opportunity to take part in a global tradition. One of California’s
international hubs, San Francisco is home to exciting counterculture, fabulous ethnic eats and
some of the best views around. Not only does the city deserve ample time for explorations –
it makes a great starting point to visit the rest of California.

9. A Year of California Anniversaries. Several destinations throughout California are
celebrating exciting anniversaries in 2008. Both historic Cannery Row and fascinating Hearst
Castle are celebrating 50th anniversaries, with special tours and other events. Fresno will play
host to celebrating Pulitzer-Prize winning author William Saroyan on the 100th anniversary of
his birth. In August, Bigfoot celebrates his own 50th – visitors can head to the Willow Creek
museum to get the full story. The Long Beach Aquarium and Palm Springs Art Museum also
have special things in store throughout the year. Join in the many celebrations of California’s
vast cultural and heritage history!

10. Eat and Drink Green Across the State. There’s an eco-revolution, and California’s
restaurants and vineyards have always led the way. Restaurants across the state have turned to
sustainable ways to support the environment, along with local farmers and ranchers. From the
freshest produce at hundreds of farmer’s markets to numerous farm-to-fork operations,
California began the trend of producing the finest and most abundant array of organic, slow,
locally grown, vegetarian, vegan and eco-friendly food. Visitors can tour the farm their
produce came from, eat while listening to the farmer explain his methods, or learn first-hand
where milk and cheese come from, providing a deeper connection to the food they eat.
Wineries embracing green winegrowing and winemaking practices also provide tours and
offer tastings of sustainable, organic and biodynamic wines. There’s never been a more
delicious way for consumers to go green!




                                             5
11. California’s Regions Make Travel Easy. Even though California is the third-largest
state in land area, covering 158,693 square miles, visitors travel easily within its 12 regions.
With the regions divided into bite-size pieces, with several itineraries on
www.visitcalifornia.com for each, visitors enjoy spending time in the North Coast, Shasta
Cascade, Gold Country, San Francisco Bay Area, Central Valley, High Sierra, Central Coast,
Los Angeles County, Desert, Orange County, Inland Empire and San Diego County regions.
From the coast to the desert to the mountains to urban oases, California has a little slice of
heaven for every audience – and something every visitor will love.

12. Become Who You Want in California. Travelers visit California to try something new
and learn what it’s like to be someone else. Whether learning the wine trade at COPIA or
receiving cooking classes from famous chefs, California is the place to become what you
aspire to. Dreams of surfing or acting? Hit the coast or the theater to learn the trade from the
finest in the business. With the chance to learn everything from windsurfing to sushi-making,
visitors bring back not only new skills, but fabulous memories!

13. Shopping Is a Year-Round Indulgence. So indulge! With retailers offering everything
from the hippest fashions to handcrafted one-of-a-kind pieces, you’re sure to find all you’re
seeking at California’s world-class shopping malls and destinations. Whether it’s a glittering
metropolitan department store, an outlet bargain mecca or a unique specialty store, you can
find it all in California. Most well known for shopping (and celebrity watching) are a three-
block area in Beverly Hills called Rodeo Drive and Melrose Avenue in Hollywood. No
matter where you visit, California has a shopping experience everyone will enjoy.

14. Oenophiles Love California Wine. Wine lovers around the world flock to California for
a taste of the good life. With more than 2,700 wineries, California produces 90 percent of
U.S. wine, offering consumers a great selection of varietals, styles and price points. Wine
regions spread from the best-known Napa Valley and Sonoma County to new and emerging
favorites in the Paso Robles, Lodi, Livermore, Monterey, Santa Cruz Mountains, Sierra
Foothills/Gold Country, Temecula and Santa Barbara (made famous in the movie Sideways)
areas. With favorite varietals such as Cabernet Sauvignon and Chardonnay still going strong,
California’s varied micro-climates, soil and topography also lend themselves to less common
varieties, such as Mourvedre and Viognier. With award-winners by the dozen and incredible
opportunities to taste, tour and learn, California’s wine country spreads across the state and is
the stuff of wine lovers’ dreams.

15. Visitors Seek Nature and History at California’s State and National Parks.
California’s hundreds of state and national parks provide incredible opportunities for
communing with nature and learning about California’s fascinating history. From state
beaches covering most of the 1,264-mile coastline, forests filled with the largest trees in the
world, and museums and historical sites preserving priceless cultural artifacts, California’s
4.1 million National Parks acres and 1.3 million State Parks acres offer a place for the entire
family to learn, grow and participate in the most exciting adventures. Visitors can camp, hike,
swim, ride, bike and play for days, all while seeing some of the most breathtaking scenery in
the world.




                                              6
   16. Dine on Diverse Delights from Every Culture. California’s incredible mixture of
   cultures from across the globe makes for an equally dynamic cuisine. From American and
   new-wave California Cuisine to exquisite gourmet selections, little of California’s culinary
   selections exist without a dash of another vibrant culture, allowing foodies to take their taste
   buds around the world. With Ethiopian, Chinese, Hmong, Korean, Thai, Vietnamese,
   Caribbean, British, Czech, French, Greek, Hungarian, Italian, Spanish, Swiss, El Salvadoran,
   Mexican, Greek, Middle Eastern, Basque, Danish, Indian, Japanese and the best sushi outside
   of Japan, California’s ever-shifting ethnic cuisine landscape is a show-stopper.

   17. Families Love to Play in California. A fun-in-the-sun California vacation is the ideal
   adventure for an exciting family getaway! From perennial favorites Disneyland (and Disney’s
   California Adventure) and Universal Studios for tweens and teens and Knott’s Berry Farm for
   the little ones, to newer adventures at Legoland, SeaWorld, Santa Monica Pier and Santa
   Cruz Beach Boardwalk, families can find fun for every member. Plus, kids can learn the fun
   way about science and history in children’s museums across the state. Parents across the
   country are loading up the car and heading to California.

   18. Catch a Show or Concert in California. California is one of the best spots to catch a
   jaw-dropping performance or first-rate concert. From live music in restaurants and bars
   across the state to music festivals throughout the year, along with amazing venues old and
   new, the spotlight shines brightly on music and entertainment in California. Catch “Wicked”
   until May in L.A.’s Pantages Theatre, or the San Francisco Ballet February through May.
   Don’t miss the new Walt Disney Concert Hall or Shakespeare and concerts in the open air at
   Lake Tahoe. Listen long enough, and you might help discover the next superstar!

   19. Life in California Is Hard “Work.” Travelers may think life in California is one big
   vacation, but it’s really hard work. From “board” meetings (think skate, surf and snow) to
   “working weekends” (at California’s theme parks), the California Travel and Tourism
   Commission’s new 30-second spot showcases the kind of “Work” done in California.
   Featuring Governor Arnold Schwarzenegger and first lady Maria Shriver, as well as
   celebrities such as Rob Lowe and Vanessa Williams, “Work” premiered October 8, 2007, as
   part of a new effort to showcase California’s special brand of fun, excitement and relaxation.

   20. Rural California Offers Surprises Around Every Corner. There’s more to California
   than bright lights and big cities. Hundreds of rural areas across the state hold hidden treasures
   and unexpected surprises, not to mention fun events and festivals throughout the year. Hit
   Murphys for some gold country goodness, or Red Bluff for the annual Round-Up. Visitors
   can hunt for ghosts in Calico or herbs in Squaw Valley. A few steps off the beaten path can
   reveal incredible scenery, fun museums (learn about Pez in Burlingame!) and engaging
   people.

                Jennifer Jasper                                        Amelia Neufeld
               Deputy Director                               Domestic Media Relations Manager
California Travel and Tourism Commission                California Travel and Tourism Commission
           980 9th Street, Suite 480                               980 9th Street, Suite 480
           Sacramento, CA 95814                                    Sacramento, CA 95814
   Tel: 916-319-5428; Fax: 916-444-0410                    Tel: 916-319-5424; Fax: 916-444-0410
     E-mail: jjasper@visitcalifornia.com                    E-mail: aneufeld@visitcalifornia.com
      Web site: www.visitcalifornia.com                       Web site: www.visitcalifornia.com




                                                7
                   CTTC COOPERATIVE PROGRAMS

Fantastic Packages Through Shop California
Enjoy top cultural and heritage experiences throughout California, including gardens, wine and
food treats, arts, and shopping. From tea in the Central Valley to cheese in the High Sierras, keep
your eyes peeled for special offers, behind-the-scenes experiences and VIP treatments. Pick your
package from a wide range of tours – from quick getaways to extended vacations and prices from
$25 to $300, there’s something for everyone! Give the gift of California, and help someone
special experience California's culture, history, gardens, arts, shopping and dining in a fun new
way. Buy yours today at www.visitcalifornia.com/deals.

California Snow Campaign Wraps Up
The California Travel and Tourism Commission (CTTC), in partnership with a handful of
California ski resorts and visitors bureaus, pumped close to $1 million in 2007 (and $3.5 million
in 2005-2006) into promoting the state’s ski product via a high-energy 30-second commercial
that features professional winter athletes. The spot, in its third year, was the cornerstone of the
annual California Snow Campaign that aims to influence incremental travel from domestic and
international snow enthusiasts. Also key to the California Snow Campaign is the California
Snow Web site, www.visitcaliforniasnow.com, a redesigned informational clearinghouse for the
many ski options available throughout the state. A brand new 30-second snow spot is due to start
filming in 2008 – watch for it next winter!

Partnering to Promote Golf
CTTC partners with members of California’s golf industry to showcase California as a golfer’s
paradise – from hundreds of courses statewide to the best in golfing luxuries, with hotels, spas,
restaurants and tours dedicated to golf, and the best year-round weather to be out on the green.
CTTC is producing a golf guide in 2008 to highlight the best hot spots around, as well as
spotlighting California’s golf courses on the redesigned www.visitcalifornia.com.


                                        Antonette Eckert
                                   Advertising/Co-op Manager
                          California Travel and Tourism Commission
                                     980 9th Street, Suite 480
                                     Sacramento, CA 95814
                             Tel: 916-319-5405; Fax: 916-444-0410
                                   aeckert@visitcalifornia.com
                                     www.visitcalifornia.com




                                                 8
                           AIRSHIP VENTURES, INC.

Return of the Zeppelins!
Before the end of 2008, California will become home to the third Zeppelin airship in the world
and the only one in the U.S. Larger than the Goodyear Blimp by 50 feet, the Airship Ventures
Zeppelin will be offering sightseeing flights, mostly in the San Francisco Bay Area, as well as
corporate and private charters. Arriving during San Francisco’s Fleet Week, 75 years after the
Navy Zeppelin “Macon” arrived at Moffett Field, expect celebrations galore! She’s the first of a
planned fleet of tourism airships for Airship Ventures, with the next one planned for the East
Coast!

Far Above the Madding Crowd
California is known for its unique perspective and novel ways to kick back and relax. It’s
therefore no surprise that the first Zeppelin airship for more than 75 years to come to the U.S. is
coming to California. Passengers will get the chance to have a new perspective on nature and our
impact upon it. Imagine flying over the wine country at any time of day, taking in the sights of
the San Francisco Bay Area at night, or viewing the majesty of the wild and rugged Big Sur
coastline – all from the quiet comfort of the Zeppelin gondola.

German Efficiency, Californian Flair
She’s the size of a 747, but uses less fuel in a week of operations than the 747 uses to get off the
gate. She’s the longest airship in the world today and the only one in the U.S. that you will be
able to buy a ticket to ride. Reminiscent of a time when people traveled instead of being
transported, the arrival of the Airship Ventures Zeppelin in California adds yet another unique
attraction to the Golden State, one that will help you see all the sights, even if you only plan to
stay for a weekend!


                                       Alexandra Hall, CEO
                                      Airship Ventures, Inc.
                                   654 N. Santa Cruz Ave., #300
                                       Los Gatos, CA 95030
                              Tel: 408-317-4310; Fax: 408-317-4311
                                 E-mail: pr@airshipventures.com
                               Web site: www.airshipventures.com




                                                  9
 ANAHEIM/ORANGE COUNTY VISITOR & CONVENTION
                  BUREAU

 Discover Southern California’s Exclusive O.C.-Style Coastal Collection
 Providing the inspiration for many pop-culture television shows, Orange County encompasses
 some of the most inviting beach scenes found anywhere in Southern California. Along the 42-
 mile coastline lies laid-back Huntington Beach, posh Newport Beach, artistic Laguna Beach,
 romantic Dana Point and the quaint town of San Clemente. In addition to these quintessential
 Southern California beach towns, there are a multitude of outdoor activities, ranging from
 kayaking in Newport’s Back Bay to surfing lessons in Huntington Beach. For the ultimate in
 coastal luxury, Orange County has more than a dozen distinctive coastal resorts. They offer
 travelers spectacular beach getaway experiences that include posh accommodations, innovative
 cuisine, rejuvenating spas, championship golf courses and dramatic coastal views. These
 acclaimed “Jewels of the Coast” have created a buzz about Orange County as a world-class
 luxury resort destination.

 In the O.C., So Much is Only “Two Feet” Away
 There are plenty of opportunities to minimize your “carbon footprint” by walking through some
 of Orange County’s distinctive towns and neighborhoods. Take in rich history, culture and
 scenery in any of several “sight-doing” tours. Shop and dine at the throwback diners and antique
 shops of historic downtown Orange. Relive your childhood at the enchanting Balboa Island.
 Marvel at the various art boutiques and galleries in Laguna Beach. Soak in nature along the trails
 of the Upper Newport Bay Nature Preserve and Ecological Reserve in Newport Beach. Stroll
 through time by walking through San Juan Capistrano’s Los Rios District, California’s oldest
 neighborhood. Or, take in Anaheim’s newest entertainment district, GardenWalk, which is
 located within walking distance of the Disneyland Resort District and the Anaheim Convention
 Center.

 GardenWalk Infuses a New Brand of Fun into Action
 Anaheim GardenWalk, a unique outdoor shopping and dining center, will soon open in the heart
 of Anaheim, just steps from the Disneyland Resort. It will encompass unique garden
 environments, ranging from a Zen-style garden to colorful entertainment pavilions incorporating
 waterfalls, as well as distinctive landscaping features throughout the venue. The first phase
 included the openings of Bubba Gump Shrimp Co. and The Cheesecake Factory. The next stage
 will see the openings of California Pizza Kitchen, McCormick & Schmick’s Grille, P.F. Chang’s
 and Roy’s. The remaining retail, dining and entertainment space will open in May, featuring
 popular retailers, eclectic restaurants, a day spa, nightclub, bowling and movie complex and a few
 O.C. originals. The final phase of this project will include two resort hotels with nearly 900
 additional guest rooms and a 400-unit timeshare property scheduled to open between 2009-2010.


 Elaine Cali, Vice President of Communications           Juan J. Flores, Communications Manager
Anaheim/Orange County Visitor & Convention            Anaheim/Orange County Visitor & Convention
                     Bureau                                               Bureau
              800 West Katella Ave.                                800 West Katella Ave.
               Anaheim, CA 92802                                    Anaheim, CA 92802
     Tel: 714-765-8853; Fax: 714-765-8861                 Tel: 714-765-8854; Fax: 714-765-8861
          E-mail: ecali@anaheimoc.org                         E-mail: jflores@anaheimoc.org
         Web site: www.anaheimoc.org                          Web site: www.anaheimoc.org


                                                 10
       BEVERLY WILSHIRE, A FOUR SEASONS HOTEL

Beverly Wilshire, a Four Seasons Hotel
Beverly Wilshire, a Four Seasons Hotel, is located in the heart of Beverly Hills at one of the
world’s most famous intersections – Rodeo Drive and Wilshire Boulevard. With a recent $40
million facelift, countless luxurious desires are located right within the Hotel’s own doors,
including Cut by Wolfgang Puck, Sidebar, The Blvd, 24-hour in-room dining, a new 8,000-
square-foot Spa, a new Pool Bar & Café, and luxurious poolside cabanas. 2008 marks the 80th
anniversary of the legendary property.

Jewelry Ambassador
“Diamonds are a girl’s best friend,” but new Jewelry Ambassador Teresa Emrick is your best
friend when it comes to jewelry. From a $150 bracelet to a $50 million estate ring, she can guide
you in making the best decision, whether through a renowned jewelry house, an estate-owned
piece or working with you to design the piece of your dreams. Normally, her consultation rate is
$250 per hour, but this service is available exclusively for Hotel guests on a complimentary basis.

The Spa
The Spa now offers celebrity facialist Kate Somerville products and treatments. High profile
personalities, including Kate Walsh, Jessica Alba and Debra Messing, all depend on Kate’s
treatments. In addition to her well-known DermaLucent PhotoTherapy and DermalQuench
Oxygen Therapy, a men’s facial and signature Beverly Wilshire facial are also offered. Busy
executives can now “fix their glitch” with four new 20-minute mini-treatments in The Spa, which
include the Crampberry Crisis to soothe sore hands, the High Heel Appeal to relieve tired
tootsies, the Techie Neck to ease your shoulders and the Mind Unwind to calm your thoughts.


                         Jennifer Cooke, Director of Public Relations
                          Beverly Wilshire, a Four Seasons Hotel
                                     9500 Wilshire Blvd.
                                   Beverly Hills, CA 90212
                           Tel: 310-385-3917; Fax: 310-859-9232
                          E-mail: jennifer.cooke@fourseasons.com
                        Web site: www.fourseasons.com/beverlywilshire




                                                11
CALAVERAS VISITORS BUREAU & FILM COMMISSION

Go Calaveras!
Go Unique in Calaveras County! Be a Star for a Day in your own western movie, visit a brand
new historic town in Copperopolis, drink green wine, zoom 40-mph down a zip line, rappel into
an amazing underground cavern, jump a frog, stomp grapes, see an old-fashioned silent movie
accompanied by a massive pipe organ, visit local brewing companies, view a 44-pound gold
crystalline specimen ( it was discovered locally!), or go on a deep mine adventure tour into what
was once a prosperous gold mine. Only in Calaveras County. Located in California’s historic
Gold Country and High Sierra wonderland.

Calaveras Wine Country – Solid Gold to Liquid Gold
Gold discovery in Calaveras County in the 19th century brought intrepid explorers from France,
Italy and the Mediterranean searching for new wealth and adventure. Today, a new breed of wine
explorer is discovering that gold in the mines has been largely replaced by “gold in the soil.” The
Calaveras wine industry flourishes, producing superior quality wines that receive high awards in
regional, national and international competitions. Calaveras Wine Country offers complimentary
or low-cost tasting of new “discovery” varietals and blends in a relaxed and casual atmosphere in
unique venues ranging from rustic to extravagant, underground to “twisted.”

Moaning Cavern Caters to Thrill Seekers Above and Below Ground
Moaning Cavern has been tempting weekend adventure-seekers for almost 30 years with
rappelling and spelunking excursions below ground. The thrilling 165-foot rope rappel (the only
one offered in a United States show cave) affords the best views of California’s largest,
spectacular cave chamber. Continuing our reputation as an innovator in adventure, we now also
offer an above ground, no experience necessary, high-adrenaline rush. Visitors can race a friend
or family member on our incredible 1/4-mile-long twin zip lines, at speeds in excess of 40 mph,
for the thrill of their lives! Both activities are available daily, year-round, and make a fantastic
memory-making combination.


                                Lisa Reynolds, Executive Director
                        Calaveras Visitors Bureau & Film Commission
                                     1192 South Main Street
                                           P.O. Box 637
                                 Angels Camp, California 95222
                    Tel: 1-800-225-3764 & 209-736-0049; Fax: 209-736-9124
                                  E-mail: lisa@gocalaveras.com
                                 Web site: www.gocalaveras.com




                                                 12
                                   CANNERY ROW

Cannery Row at 50: Turning Silver into Gold
In January 1958, the City of Monterey officially renamed Ocean View Avenue as Cannery Row,
the site of the canning industry made famous by John Steinbeck’s novel. The schools of silvery
skinned sardines that had created an economy for the Mediterranean and Asian immigrants who
fished and worked the canneries had by 1958 begun to disappear. Over the next 50 years, the
canneries and breathtaking coastline were recreated as one of California’s premier visitor
destinations, drawing close to 4 million visitors annually. In 2008, Cannery Row celebrates its
place in California history and throws a party that lasts all year.

Cannery Row: 50 Is the New 30!
At 50, Cannery Row might be expected to slow down and show a little wear. After all, there’s a
lot of history here. Instead, Cannery Row is ushering in a new golden age, with a 208-room
oceanside hotel, Intercontinental The Clement Monterey, which features an indoor pool, the “C”
restaurant, a spa and indoor/outdoor banquet space. Also new in 2008 is a state-of-the-art 290-
seat IMAX theater, new restaurants, and upscale boutiques and galleries. These mid-life additions
join a luxury resort and inns, the Monterey Bay Aquarium and restaurant icons like The Sardine
Factory and Bubba Gump, all perched on the shores of the Monterey Bay National Marine
Sanctuary. Cannery Row’s energy is legendary, and California’s most famous street is bustling in
2008.

Green and Marine on Cannery Row
Cannery Row is perched on the shores of the Monterey Bay National Marine Sanctuary, one of
America’s largest national underwater parks. There are only a dozen others across the country,
and the Monterey Bay Sanctuary protects a unique and diverse marine environment, with more
than 450 different species of marine mammals, seabirds, fish and turtles. And, all of this wild life
and beauty are at the tip of your fingertips on the rocky shores of Cannery Row, where visitors
can kayak, scuba dive, tide-pool or just watch the waves roll in off the pristine bay.


                         Diane Mandeville, Vice President of Marketing
                                       Cannery Row
                                      555 Abrego Street
                                     Monterey, CA 93940
                            Tel: 831-657-6484; Fax: 831-373-4812
                            E-mail: dmandeville@canneryrow.com
                               Web site: www.canneryrow.com




                                                 13
                             CARMEL-BY-THE-SEA

Famous Artist Colony
In 1910, the Los Angeles Times ran an article titled “Hotbed of Soulful Culture, Vortex of Erotic
Erudition: Carmel in California, Where Author and Artist Folk are Establishing the Most
Amazing Colony on Earth.” Today, this amazing artist colony continues to attract actors, artists,
photographers, writers and art enthusiasts to its awe-inspiring natural beauty, charming village,
world-class performing arts and numerous art galleries. For details and video, go to
www.carmelcalifornia.com.

World-Renowned Destination
World-renowned for its European charm, beautiful white-sand beach, performing arts, and
hundreds of shops, art galleries and restaurants, Carmel-by-the-Sea was rated the #6 city
destination in the United States in 2007 by Condé Nast Traveler. Like a jewel found along
California’s Central Coast, Carmel-by-the-Sea has the sophistication of San Francisco and the
glamour of Hollywood nestled in one of most beautiful places on earth For details and video, go
to www.carmelcalifornia.com.

Dog Heaven on Earth
Certainly, Carmel-by-the-Sea is one of the most pet-friendly towns in the United States. No one is
exactly sure when it began or how, but thanks to celebrities such as Doris Day and Betty White,
pets get the limelight in Carmel. In fact, Carmel was rated a top 10 DogTown USA™ 2007 by
Dog Fancy magazine. Many restaurants, shops, art galleries and inns are pet-friendly. What’s
more, dogs can enjoy fresh running water at Carmel Plaza’s “Fountain of Woof” and pursue
stardom in the Official Carmel Dog Calendar, found at www.carmeldogcalendar.com.


                                   Jeff Burghardt, President
                      Anda | Burghardt Advertising & Public Relations
                                 419 Webster Street, Suite 201
                                     Monterey, CA 93940
                            Tel: 831-646-9200; Fax: 831-646-9300
                               E-mail: jeff@abadvertising.com
                              Web site: http://abadvertising.com/




                                                14
     CAVALLO POINT – THE LODGE AT THE GOLDEN
                       GATE

Passport Resorts Set to Open Cavallo Point
Passport Resorts will open Cavallo Point - The Lodge at the Golden Gate in Summer 2008. San
Francisco Bay’s first and only urban national park lodge, Cavallo Point will exemplify the
“national park lodge for the 21st century” and create a breakthrough new model for experiential
travel. Covering more than 50 acres at Fort Baker, in the heart of Golden Gate National Parks,
Cavallo Point will offer abundant recreational options nestled within an enchanting Pacific cove.
Guests will rest in historic and contemporary accommodations, dine on Michelin two-star cuisine,
revel in a Healing Arts Center & Spa, and engage with Cavallo Point’s signature activities and
experiences.

Enhancing the Post Ranch Inn Spell
Rated as one of the top hotels in the world this exclusive Big Sur resort offers ten new rooms
showcasing panoramic views of both the Pacific Ocean and the Ventana Mountain range. Inspired
by the visionary concept and architecture of Mickey Muenning, Vladimir Frank’s design offers
stunning architecture with circular shape, reclaimed old-growth redwood wall, in the three new
room types embracing the indoor and outdoor experience. Guests are greeted with a private entry
courtyard; floor to ceiling glass walls, and cantilevered terraces that seem to float mid-air extend
from the ridge top above the waves below. Guests indulge in a private granite boulder hot tubs.

California’s Top Culinary Creators
Located at Post Ranch Inn, the Sierra Mar Restaurant in 2006 was ranked the #1 Hotel Restaurant
in California by Zagat surveys. Chef Craig von Foerster creates an innovative, ingredient-driven
four-course, prix fixe menu. By utilizing organic, seasonal fare, he offers guests an instinctive,
spontaneous culinary experience. Sister resort Cavallo Point – The Lodge at The Golden Gate
announced that the Michelin two-star Chef Joseph Humphrey will serve as Cavallo Point’s
executive chef. Joseph’s menu at the Murray Circle restaurant will be California cuisine with a
French accent showcasing the bounty of the local and organic farms in the SF Bay region.




                               Bea Wolfe, Director of Marketing
                                       Passport Resorts
                        Cavallo Point – The Lodge at the Golden Gate
                                      601 Murray Circle
                                     Sausalito, CA 94965
                            Tel: 415-688-7870; Fax: 415-788-7872
                             E-mail: bwolfe@passportresorts.com
                               Web site: www.cavallopoint.com




                                                15
                            CB PUBLIC RELATIONS

Luxury Travel in the Great Outdoors!
“Glamping” (glamour camping) is the newest, hottest trend in outdoor adventure! The Sequoia
High Sierra Camp – located at 8,400 feet elevation in the secluded wilderness of California’s
Sequoia National Forest, is the epitome of “glamping.” Upscale spacious canvas bungalows feature
such deluxe amenities as daily maid service, plush-top king beds, down feather pillows, triple-
sheeted linens, private hot shower facilities and gourmet California-style cuisine, prepared by an
on-site professional Executive Chef. Hike-in or drive-in for access to the remote backcountry
location for spectacular wildlife viewing, day hiking and fly fishing. The 2008 season runs from
June 13 to October 5. Visit www.sequoiahighsierracamp.com for more information.

Beachfront Lodging on a Shoestring Budget!
Asilomar State Beach and Conference Grounds is a historic nature retreat (built in 1913 by famed
architect Julia Morgan), on the white sandy beaches of California’s beautiful Monterey Peninsula.
Primarily known as a scenic retreat for corporate meetings, Asilomar is also available for
individual leisure stays. Comfortable rooms (many with fireplaces, ocean views and private
decks), begin at an enticingly low rate of $132, including full breakfast for two. On-site recreation
includes a swimming pool, game room, volleyball, rental bicycles and ranger-led nature walks.
Family reunions and affordable beachfront weddings are also popular at this “Refuge by the Sea.”
Visit www.visitasilomar.com for more information.

Central California’s Most Popular Lakeside Resort Undergoes a Full Makeover!
New ownership and a multi-million dollar budget will transform the scenic Pines Resort into a
deluxe four-season mountain retreat with plush guest suites, cozy condo-style Chalets,
comprehensive conference facilities, retail village, full-service spa and gourmet waterfront
dining. There’s plenty to do year-round at Bass Lake – from waterskiing, tubing and fishing tours
to snowmobiling and snowplay. Bass Lake also hosts popular annual fishing derbies, antique and
classic boat shows, arts and crafts fairs, and a Jazz on the Lake music series. Visit
www.basslake.com for more information.


                                     Catherine Boire, Principal
                                       CB Public Relations
                                       1234 Cayetano Drive
                                         Napa, CA 94559
                              Tel: 707-255-5997; Fax: 707-255-5961
                                    E-mail: cboirepr@aol.com
                              Web site: www.cbpublicrelations.com




                                                 16
                                    CITYPASS INC.

San Francisco, Where CityPass Began by Envisioning the City Like a Theme Park
Who knew a city could operate like a theme park for visitors? One simple booklet, with tickets to
the best museums and attractions – the kind of sights and experiences everyone has heard of and
wants to do – was created in the likeness of Disneyland’s popular “E” ticket in their original
booklet. By bundling the best attractions, selling at a major discount and promising to bypass
ticket lines wherever possible, CityPass became a national brand. Ten years later, CityPass has
grown to 10 cities representing 64 attractions. We may have left our heart in San Francisco, but
we took the CityPass concept to North America’s most exciting urban destinations.

CityPass Adds Wheels in San Francisco
San Francisco CityPass already includes a MUNI passport for unlimited cable cars, light rail and
bus rides for a week. In 2008, two delightfully “only in San Francisco” experiences will provide
CityPass ticket holders extra savings: Go Car Tours, the tiny yellow storytelling cars which
provide a GPS-guided tour of the city simply by driving by, and Blazing Saddles, the original
bike rental company in San Francisco, with a guided bike ride over the Golden Gate Bridge. The
Museum of Modern Art, Exploratorium, de Young Museum/Legion of Honor, Asian Art Museum
and a Blue & Gold Fleet Bay cruise are the main attractions in this popular pass, available for $54
adults, $39 for children 5-17.

CityPass Adds the Symbol of American Freedom, Quirky Museums, Even a Prison
As the CityPass concept seasons, new museums and attractions are added for 2008. Along with
the ever-popular Southern California CityPass, featuring the region’s major theme parks, and a
darling Hollywood Walk of Fame CityPass, CityPass adds the Statue of Liberty in New York
City, the Eastern State Penitentiary in Philadelphia, the Experience Music Project and Science
Fiction Museum in Seattle, and in Chicago, Sears Tower and the Hancock Observatory will share
a ticket to provide visitors to Chicago their choice of world-famous viewing towers. CityPass is
an easy travel story that is constantly new.


                        Susan Wilson, Vice President of Communications
                                          CityPass, Inc.
                             8711 E. Pinnacle Peak Road PMB 188
                                     Scottsdale, AZ 85255
                            Tel: 1-888-299-6633; Fax: 480-513-4248
                                  E-mail: susanw@citypass.com
                                   Web site: www.citypass.com




                                                17
                     DESTINATION HOTELS & RESORTS

L’Auberge Del Mar Resort and Spa Will Be Reborn
In June 2008, L’Auberge Del Mar Resort and Spa will be reborn. Respected for its romantic
sophistication and uncompromised service, the property will set a new standard in hospitality as a
result of a $25 million comprehensive renovation including a new restaurant, spa and guestrooms.
The revitalized L’Auberge will introduce an upgraded resort that is reminiscent of a private coastal
estate. From the moment guests arrive, they will see and feel the difference. L’Auberge Del Mar
has long been the choice of groups and vacationers who want to get away from the norm and find
themselves somewhere special and the renovation will certainly reinforce that tradition.

Stay at Estancia for a Sensory Experience
Estancia La Jolla Hotel & Spa is nestled in beautiful La Jolla, California, an area thriving with various
activities including golf, nature, shopping, the beach and much more. Estancia La Jolla is renowned as a
sensory retreat where tradition, environment and design blend to renew and inspire. Relax your mind and
body as you experience the exuberant revival of all five senses. The Spa offers an array of customized
treatments to please each guest. Feast your stomach on the freshest of ingredients as Chef Jesse Frost’s
imagination creates the epitome of gourmet elegance. With its casually elegant, early California ranch
architecture, beautiful gardens, fountains and outdoor fireplaces, Estancia is sure to captivate all your
senses.

Destination: San Diego
It’s not just about summer in San Diego; it’s about all of the seasons. Experience everything San Diego
has to offer year round at the expansive Estancia La Jolla, or the soon-to-be remodeled L’Auberge Del
Mar. From sun soaked beaches, to extraordinary dining, to luxurious spas, San Diego is the perfect retreat
for an ideal vacation or romantic rendezvous. World famous attractions are featured in San Diego, with
such landmarks as the Del Mar Race Track, The San Diego Zoo, and the historic Gaslamp District, all
within mere miles of these two luxury properties.


                            Ann Kelsey, Public Relations Representative
               L’Auberge Del Mar Resort and Spa & Estancia La Jolla Hotel and Spa
                               10855 Sorrento Valley Rd., Ste. 207
                                       San Diego, CA 92121
                              Tel: 858-450-1120 ; Fax: 858-450-1190
                                  E-mail: akelsey@willscom.com
                  Web sites: www.laubergedelmar.com & www.estancialajolla.com




                                                    18
                             DISNEYLAND RESORT

Guests Can Win an Overnight Stay at the Disneyland Resort as the Year of a Million
Dreams Continues Through 2008
The Disneyland Resort continues to celebrate the Year of a Million Dreams through 2008. For the
first time in history, lucky guests will have the chance to spend an unforgettable night inside
Disneyland park most nights starting January 31, 2008, during the 2008 Disney Dreams
Giveaway. A guest will be escorted, on the same day awarded, into the most extraordinary
accommodations at Disneyland Resort: the Disneyland Dream Suite, an in-park apartment
originally planned for Walt Disney himself. Disney Imagineers are hard at work remodeling a
suite of rooms above New Orleans Square in the park, conceived by Walt Disney as a private
apartment for his family and closest friends. Vintage design illustrations, created under Disney’s
personal direction, have been recovered and are being used as inspiration for the look, furnishings
and other décor elements in the suite. Special design touches are being incorporated to evoke
memories of Disney’s diverse interests and the rich heritage of Disneyland.

Disney Animated Films Come to Life in Disneyland’s Interactive Pixar Play! Parade
Debuting March 14, 2008, is Disneyland’s colorful and interactive Pixar Play! Parade at Disney’s
California Adventure® Park. The parade encompasses all the electrifying worlds of Monsters Inc.,
A Bug’s Life, The Incredibles, Finding Nemo, Ratatouille and Toy Story. Bursting with bubbles
and new water effects, guests can cheer on their favorite Disney characters as they dance along to
the parade’s dynamic soundtrack. The Pixar Play! Parade features two new songs, “Countdown to
Fun” and “Pop,” written by High School Musical composers Matthew Gerrard and Robbin Nevil.
From daring acrobatics to bungee-jumping rats and a fire-shooting Jack Jack, the playful parade
is a whirling, spinning fun-for-all fully equipped for the continuation of the “Year of a Million
Dreams” celebration.

Disneyland Resort in California Introduces 2008 Vacations Offer: Five Days of Theme Park
Fun, for the Price of Three
Guests have five more reasons to visit the Disneyland Resort in Southern California this year:
five days of theme park admission for the price of three. The special “Five-For-Three”
Disneyland Resort Park Hopper Bonus Ticket allows guests to visit both Disneyland park and
Disney’s California Adventure park on the same day. The offer is valid for arrivals until April 24;
bookings can be made immediately. The Park Hopper ticket includes access to the Magic
Morning program. This program allows guests on a vacation package with a Park Hopper ticket
to enter Disneyland Park up to one hour before it opens to regular guests, so that they may enjoy a
selection of Fantasyland and Tomorrowland attractions, including the new Finding Nemo
Submarine Voyage. Guests can experience these attractions first, then spend the rest of their day
exploring other fun adventures, such as the new Pirate’s Lair on Tom Sawyer Island.


    Bob Deuel, Public Relations Director                  Susan Thomas, Public Relations Manager
            Disneyland Resort                                        Disneyland Resort
     1150 W. Magic Way, DRC-2nd Fl.                          1150 W. Magic Way, DRC-2nd Fl.
            Anaheim, CA 92802                                       Anaheim, CA 92802
   Tel: 714-284-6385; Fax: 714-284-6312                              Tel: 714-781-4448
      E-mail: robert.deuel@disney.com                       E-mail: susan.e.thomas@disney.com
       Web site: www.disneyland.com                           Web site: www.disneyland.com




                                                19
                FABULOUS PALM SPRINGS FOLLIES

Who Wants to See Grandma’s Legs?
Everyone, apparently! The Follies’ chorus line of Long-Legged Lovelies and their counterparts,
the Follies Gentlemen – all aged 56 to 84 years young! – have overcome initial skepticism by the
press and the prejudices of a youth-obsessed culture to play before nearly three million cheering
fans over 17 years. While performing up to nine three-hour shows, climbing more than 6,000
steps from the basement to the stage of the historic Plaza Theatre each week, and dancing in
costumes that can reach nearly 11 feet in diameter, the Follies cast has given the world a new
look at aging, one in which seniority needn’t mean surrendering to the ravages of time.

World’s Oldest Living Showgirl
If the rest of the Long-Legged Lovelies are impressive – and, indeed, they are – the doyenne of
the group, 84-year-old Dorothy Kloss, is nothing less than a force of nature! Kloss took her first
dance class at age 3 – Calvin Coolidge was President! – and has been delighting audiences with
her fancy footwork ever since. She worked with Bob Fosse when he was first learning to dance
and went on to play major night clubs across the country – FDR was President! – and tour
extensively with Eddy Duchin and his orchestra. During World War II, Kloss performed for the
USO and then became one of the first dance instructors on early television in her native Chicago.
In 2007, she was certified as the “World’s Oldest Living ‘Still Performing’ Showgirl” by the
Guinness Book of World Records.

Living Better Longer
Looking for an inspirational role model that America’s Baby Boomer generation might follow?
You couldn’t do better than the cast of the Fabulous Palm Springs Follies (average age 70!), who
are living proof that the golden years can be a period of joy and creativity. As a group they have
survived the usual hazards of the dancing profession: infrequent work, leg and back injuries and,
in many cases, forced retirement at an early age. As individuals, they have triumphed over
coronary-bypass surgery, hip replacements, cancer, depression and the trials of raising children.
And nine times every week, they demonstrate that with the right mix of diet, exercise and a
positive attitude, beauty, resilience and mental acuity can outlast the first blush of youth.


                            Greg Purdy, Media Relations Manager
                               Fabulous Palm Springs Follies
                                    Administrative Offices:
                          125 East Tahquitz Canyon Way, Suite 209
                                   Palm Springs, CA 92262
                                      Theater Location:
                   128 South Palm Canyon Drive, Palm Springs, CA 92262
                            Tel: 760-778-7654; Fax: 760-327-5069
                 E-mail: media@psfollies.com or mediawireless@psfollies.com
                                 Web site: www.psfollies.com




                                                20
                          THE FONTAYNE GROUP

Seven Crown Resorts
Seven Crown Resorts is one of the largest houseboat resort companies in the U.S. For more
information, contact sevencrown@fontayne.com or visit www.sevencrown.com.

Delaware North Companies Parks and Resorts
Delaware North Companies Parks and Resorts is the official concessionaire for Yosemite
National Park and for Sequoia National Park. For more information, contact
yosemite@fontayne.com or sequoia@fontayne.com, or visit www.yosemitepark.com or
www.visitsequoia.com.

Tenaya Lodge at Yosemite
Tenaya Lodge at Yosemite is a classic mountain resort 2 miles from Yosemite National Park’s
southern gate. For more information, contact tenaya@fontayne.com or visit
www.tenayalodge.com.
.

                     Bonnie Fernald Fontayne, Internet Relations Manager
                                    The Fontayne Group
                                   11127 Water Oak Drive
                                   Port Richey, FL 34668
                          Tel: 1-800-841-0850; Fax: 310-496-2937
                               E-mail: bonnie@fontayne.com
                                Web site: www.fontayne.com




                                              21
        FOUR SEASONS HOTEL WESTLAKE VILLAGE

Immerse Yourself in The Spa at Four Seasons with New “All You Can Spa” Package
For those who just can’t fit enough pampering in their lives, Four Seasons Hotel Westlake Village
offers a new Spa Immersion package including unlimited treatments from now through April 30,
for one day of each night’s stay. Guests also enjoy lunch on the day of services at the Serenity
Pool at The Spa or in the Lobby Lounge. Guests may select from a variety of massage modalities
such as Swedish, shiatsu or Thai. For skincare, pure results, enzyme and triple collagen facials are
available. Diverse body treatments include a eucalyptus-basil sea salt exfoliation or a relaxing
aromatherapy immersion wrap as well as a menu of herbal baths to soak into after services, which
take place in one of 28 onyx-accented treatment rooms or luxury spa suites, all with private
gardens.

Corporate Groups Focus on Wellness at Four Seasons Hotel Westlake Village
With more corporations focusing on health in the workplace, Four Seasons Hotel Westlake
Village offers a new destination for events incorporating a variety of health-inspired activities and
amenities. From fitness breaks with Exercise Physiologists, Wellness Kitchen healthy cooking
classes and demonstrations, and keynote speakers to address the topics of stress management and
work-life balance provided by the adjacent California Health & Longevity Institute, corporate
groups have a unique option complemented by the service and setting of Four Seasons.
Additionally, the medical clinic at the Institute offers preventative and diagnostic services
including executive physicals. With more than 28 treatment rooms at The Spa at Four Seasons,
treatments are easily accommodated simultaneously, making it easy to include pampering on any
group agenda.

Kate Somerville: Now Available at The Spa at Four Seasons
The Spa at Four Seasons and Kate Somerville Skin Health Experts have partnered together to
offer the renowned facialist’s multi-dimensional strategy for achieving healthy skin. This widely
respected industry leader is known for developing the Skin Health Pyramid™, a universal strategy
outlining the principal elements for achieving overall skin wellness. With a client list of some of
the most photographed faces in the world, Kate Somerville’s unique approach to a glowing
complexion can now be experienced in Westlake Village with the Signature Kate facial, featuring
enzymatic exfoliation, DermaLucent phototherapy and the DermalQuench hydrating treatment.


                        Shelby Taylor Cuban, Director of Public Relations
                             Four Seasons Hotel Westlake Village
                                         Two Dole Drive
                                  Westlake Village, CA 91301
                             Tel: 818-575-3099; Fax: 818-575-3111
                             E-mail: shelby.taylor@fourseasons.com
                                Web site: www.fourseasons.com




                                                 22
                    FOUR SEASONS RESORT AVIARA

Surf Concierge & Beach Butler
So who’s the dude by the pool with the killer tan and the floral trunks at Four Seasons Resort
Aviara? That’s the Surf Concierge – the guy with like, totally, the best job in the world.
Organizing daily surf excursions and teaching guests proper surf lingo are just two of the job
requirements! Guests can find the Surf Concierge at the authentic surf shack located poolside. He
has the latest wave conditions, water temperature and all the 411 on hitting the beaches of San
Diego. The Resort’s new Beach Butler service includes complimentary transportation to the
beach with all the necessary amenities: chairs, umbrella, towels and blankets. You may also have
the Beach Butler bring ingredients for your morning coffee, afternoon picnic or sunset snack.
Choose from a wide variety of light fare, sandwiches or full-scale, oceanside entreés.

Carlsbad, CA – Golf Manufacturing Capital of the World
Home to more than 35 golf companies including Callaway, Titleist and TaylorMade, Carlsbad
sets the trend when it comes to golf. Now, a secret weapon of tour players all over the world is
available to the general public at the Aviara Golf Academy. The new TaylorMade Performance
Lab at Four Seasons Resort Aviara is one of only three such facilities in the United States,
representing a quantum leap forward in custom-fit golf clubs. A sophisticated nine-camera, 3-D
computer system is used to analyze the golf swing of amateurs to professionals with extreme
precision. Guests can visit the Resort for a weekend of fun and sun in San Diego and return home
with a custom set of new clubs made just a few miles away at TaylorMade’s world headquarters.

A Golfer’s Dream at Aviara’s Private Spa Suite
There’s no better way to follow a round of golf at the #1 Golf Resort on the West Coast than to
visit Four Seasons Resort Aviara’s Private Golfer’s Spa Suite. The two-room, indoor/outdoor
private suite features a private outdoor patio with an oversized whirlpool, a practice putting green,
a refrigerator stocked with bottled water and your beer of choice, a premium cigar amenity and an
“Arnold Palmer” beverage station featuring the classic half iced tea, half lemonade concoction
made famous by the golf legend, who designed the championship course at Four Seasons Resort
Aviara. The customized 80-minute experience includes special hand treatments focusing on
specific muscle groups used while gripping a golf club. High-tension areas used in the golf swing
are soothed – including the back, shoulders and neck.


                            Tony Pistillo, Director of Public Relations
                                  Four Seasons Resort Aviara
                                    7100 Four Seasons Point
                                       Carlsbad, CA 92011
                             Tel: 760-603-6848; Fax: 760-603-6822
                             E-mail: tony.pistillo@fourseasons.com
                             Web site: www.fourseasons.com/aviara




                                                 23
            FOUR SEASONS RESORT THE BILTMORE
                     SANTA BARBARA

Landmark Coral Casino Beach & Cabana Club Prepares to Re-open
Approaching completion of a $60 million restoration, the Coral Casino Beach & Cabana Club is
scheduled to re-open its illustrious doors in late summer. The project restores this legendary
beachfront establishment and national landmark to its original 1930s splendor, with
improvements like a new second-story restaurant of Peter Marino’s design. The meticulous
rehabilitation entailed reinstating sweeping ocean views while honoring the original Scandinavian
Modern design. Perched atop Butterfly Beach (“20 Great American Beaches,” Travel + Leisure),
the Coral Casino has long served as a playground for America’s elite. Now, it will once again
offer guests a true haven for recreation in one of California’s most spectacular settings.

Newly Renovated Resort Offers Modern Luxuries with Old-World Charm
Built in 1927, this Spanish Colonial treasure has completed a comprehensive and detailed $240
million restoration, fulfilling owner Ty Warner’s uncompromising vision of returning the classic
West Coast resort to its original grandeur and glamour combined with modern enhancements and
technology. Ensconced between the Pacific Ocean and majestic Santa Ynez Mountains, this
beautiful historic property provides visitors a luxurious and intimate retreat. The Spa, designed by
Peter Marino, features 11 treatment rooms, including four deluxe suites with fireplaces and ocean
view terraces, and a comprehensive menu of treatments incorporating botanicals and ingredients
from the surrounding mountains, sea and wine country.

The Biltmore Pampers Guests on Butterfly Beach with “Beach Butler” Service
Legendary Four Seasons service now extends to guests wishing to spend time at Butterfly Beach.
With a call to the Concierge, this complimentary benefit secures you a spot on the sand, complete
with a beach umbrella, comfortable reclining chairs and beach blanket. Guests are escorted by a
“Beach Butler” bearing beach bags packed with thoughtful amenities for a day in the sun: beach
towels, water, waterproof disposable camera, sunscreen, iPod speakers and games. Boogie boards
are also available. Have your every need met – simply use the two-way phone provided to request
a picnic basket, while your Beach Butler pampers you with hourly Evian spritzes, chilled towels
and fresh fruit.


                          Gena Downey, Director of Public Relations
                      Four Seasons Resort The Biltmore Santa Barbara
                                     1260 Channel Drive
                                   Santa Barbara, CA 93108
                            Tel: 805-565-8270; Fax: 805-565-8326
                           E-mail: gena.downey@fourseasons.com
                         Website: www.fourseasons.com/santabarbara




                                                24
            GOLD COUNTRY VISITORS ASSOCIATION

Rush to Family Adventure
The newest gold rush is the rush to family adventure in California’s eight Gold Country counties,
all conveniently located in one of the most scenic regions of Northern California. Recreation
abounds in the award-winning cycling trails, the leisurely lake kayaking and the dramatic river
rafting. Take a cool break by rappelling or walking through a fascinating subterranean
underground world in one of our incredible caverns. Be amazed by the Calaveras Big Trees, pan
for gold at our living history centers and walk through our many historic districts to reconnect
with real life in the West.

Colorful Cultural Charm
Colorful year-round events and cultural festivals add to the charm of California’s Gold Country.
The rich traditions of this region, along with its appealing climate and natural beauty, make it a
hot spot for fairs and festivals. From major events such as the Sacramento Jazz Jubilee, the
Mother Lode Round Up, Victorian Christmas and Mountain Mandarins to the Folsom Pro Rodeo
and the Calaveras Jumping Frog Jubilee – the Gold Country provides unique opportunities for fun
and entertainment. The surrounding wineries and working ranches and farms provide many
options for customizing your itinerary.

Wine the Way it Was Meant to Be
Wine was meant to be tasted like this – in a relaxed, beautiful setting close to the vines and over
conversations with the vintner. The wineries of the Gold Country offer the intimate experience
sought after by many wine aficionados while offering the perfect setting for the novice to learn
and experience. Travel uncrowded and scenic roads while enjoying the hospitality of one of
California’s premier wine regions. Your visit will be complete with the addition of an afternoon
treat in one of our many day spas, followed by a fabulous wine and food pairing in a quaint
dining establishment.


                                Mary Ann McAlea, Vice President
                                     Folsom Tourism Bureau
                               Gold Country Visitors Association
                                          P.O. Box 637
                                     Angels Camp, CA 95222
                              Tel: 916-985-2698; Fax: 916-985-4117
                               E-mail: mamcalea@visitfolsom.com
                                    Web site: www.calgold.org




                                                 25
                 THE GRANDE COLONIAL LA JOLLA

2½ Year Historic Renovation Project Completed – 18 New Luxury Suites and “Club Level”
Amenities Added
The Grande Colonial has completed a $5-million-plus historical restoration project of the adjacent
Little Hotel by the Sea and the Garden Terrace wings, adding 18 new suites to the hotel (each
with full kitchens and fireplaces). The new suites have taken on a look and feel that represents La
Jolla’s mixture of conservative and classic quality with extended-stay amenities. The hotel
recognized the demand for a product in San Diego that would cater to the long-term stay, luxury
traveler seeking more residential-style accommodations. Each of the new suites comes equipped
with full kitchens or kitchenettes and separate sleeping and living areas, conveying the feeling of
an ocean vacation condo. Select suites also feature fireplaces, oversized soaking tubs and
oversized showers with adjustable body jets and rain shower-heads. Guests staying in the new
suites will also enjoy exclusive “club-level” benefits including complimentary food and beverage
amenities, breakfast and valet parking. Guests will also have full use of the swimming pool, room
service, meeting facilities and complimentary high-speed Internet access.
NINE-TEN Restaurant
An ongoing commitment to innovative cuisine using only the freshest local produce makes NINE-
TEN a “must visit” for culinary aficionados. Led by award-winning chef Jason Knibb and pastry
chef Amy O’Hara, NINE-TEN offers the perfect combination of sophistication and casual elegance
and an ideal location along La Jolla’s historic Prospect Street. Enjoy the best of the harvest from
local artisan farmers, where produce is selected daily for the restaurant’s Evolving California
Cuisine. The bounty of the sea is also featured with local fish selections and items arriving daily
from Hawaii and the North Pacific and Atlantic regions. Special prix fixe menus are available and
feature matching wines from the extensive wine cellar.
New Room Packages: Girlfriend Surf Diva Getaway & “Mancation” Package
The Grande Colonial is pleased to offer the La Jolla Surf Diva Surf Package – ideal for girlfriend
getaways. The package includes two nights’ accommodations for four people in a double guest
room, breakfast for four each morning, and two-hour surf lesson for four people at La Jolla
Shores’ acclaimed Surf Diva Surf School. Package rates are $1,122 (plus tax) for a village view
room and $1,472 (plus tax) for an ocean-view room. The package is based on availability and
minimum 14-day advance reservations are required. Package does not include transportation to
and from Surf Diva. The Grande Colonial also offers a package ideal for the gentlemen who want
to get away from it all: The Ocean & Beach Adventure Package. The package includes two nights
accommodations in a village view room and a La Jolla Sea Caves Kayak Tour for two. The kayak
tour includes kayak rental for two adults, 1½ hour guided kayak tour of the Seven Caves and La
Jolla Cove with a certified instructor, life vest, backrest and paddle. Package is available year-
round (weather permitting). Additional kayak tours can be purchased for $45 per person/single
kayak; $80 per couple/double kayak. Package rates are $570 (off-season) and $630 (summer
season). The package is based on availability and minimum 72-hour advance reservations are
required. Package does not include transportation to and from the kayak launch.

                                 Beth Pollock, Director of Sales
                                 The Grand Colonial La Jolla
                                       910 Prospect Street
                                       La Jolla, CA 92037
                             Tel: 858-729-5388; Fax: 858-454-5783
                            E-mail: bpollock@thegrandecolonial.com
                             Web site: www.thegrandecolonial.com

                                                26
                       HIGH SIERRA VISITORS COUNCIL

The High Sierra
California’s Sierra Nevada mountain range serves as a backdrop to a spectacular region known for its
natural beauty and year-round activities. It’s easy to get here, by land or air. From Lake Tahoe in the
north to Mammoth Lakes and Mt. Whitney in the south, the region contains some of nation’s most
famous and beautiful parks and wilderness areas: Yosemite National Park, Kings Canyon, Giant Sequoia
National Forest and Desolation Wilderness. Winter brings downhill and cross-country skiing,
snowboarding, snowmobiling and snowshoeing, along with numerous other pursuits – the snow season
often lasts well into June! In summer visitors enjoy a myriad of activities including boating, fishing,
backpacking, mountain biking and cycling, golf, rafting, rock climbing, hiking, and some unique special
events.

California’s Western, Eastern and Central Sierra
In California’s western Sierra, you’ll find lush forests teaming with wildlife, glaciated granite domes,
spectacular waterfalls, towering groves of Giant Sequoias, aquamarine pools, lakes, tributaries, and two of
California’s three renowned National Parks: Yosemite National Park and Giant Sequoia National Forest.
California’s High Sierra region’s eastern kingdom is filled with some of the area’s most rugged and
magnificent terrain – a land of fire and ice. The eastern Sierra stretches from Lone Pine in the south to the
Nevada State line in the north and contains many of the Sierra’s most awe inspiring settings. Nestled
between Yosemite and Sequoia and Kings Canyon National Parks, California’s central Sierra contains
some of the most pristine wilderness suitable for camping, hiking, fishing and a myriad of other
recreational opportunities.

Lake Tahoe Area
The Lake Tahoe area is a complete all-season travel destination. With 300 sunny days per year and
endless activities to pursue, a memorable vacation awaits visitors to the beautiful Lake Tahoe area.


                                      Nanci Sikes, Vice President
                                     High Sierra Visitors Council
                                             P.O. Box 48
                                      Mammoth Lakes, CA 93546
                                Tel: 209-533-4420; Fax: 209-533-0956
                                       E-mail: tcvb@mlode.com
                                 Web site: www.visithighsierra.com




                                                     27
                 HORNBLOWER CRUISES & EVENTS

Hornblower Cruises & Events
Our fleet is composed of unique, one-of-a-kind yachts and crewed by people with fascinating
stories to tell. From John Wayne’s private yacht to the largest charter yacht in California,
Hornblower gives people the opportunity to host events in a venue many times more unique that
anything you can find on land. The people who crew these special yachts have an equally
interesting story to share. The captain of a boat conjures images of old-style glamour, or to some,
1970s television shows. But our crew are men and women who have a love of oceans and enjoy
working with people. They treat yachts as their own, knowing how they move through the water,
how diners feel the pitch and where to go for the best view of sunset.

Alcatraz Cruises
When Alcatraz Cruises took over ferry service to Alcatraz in September 2006, the boats they
were running had EPA-approved Tier 2 engines – the most fuel-efficient marine diesel engines
available. That was just the beginning to Alcatraz’s green revolution. With support from the
National Park Service, Alcatraz Cruises is exploring other ways to make operations more
environmentally friendly, and how to make these ideas attractive and practical for other
attractions. With ideas ranging from ramped up recycling to low-energy consumption hand dryers
to the nation’s first hybrid ferry boat – Alcatraz Cruises is doing more than just taking people to
the Rock – they’re looking to make it green as well.


                        Tegan Firth, Corporate Public Relations Manager
                                Hornblower Cruises & Events
                                  Pier 3 Hornblower Landing
                                   San Francisco, CA 94111
                            Tel: 415-983-8208; Fax: 415-438-8301
                                E-mail: tfirth@hornblower.com
                               Web site: www.hornblower.com




                                                28
     HUNTINGTON BEACH CONFERENCE & VISITORS
                    BUREAU

Surf City USA® Dining for All Tastes
From local favorites such as the Sugar Shack Cafe to trendy hotspots serving a contemporary
menu like the Californian, Huntington Beach offers just the right mix of eateries to satisfy
everyone’s taste buds. Duke’s, located at the beginning of the Huntington Beach Pier, offers
visitors Hawaiian beach house ambiance and delicious fresh fish with an ocean view. In addition
to local surfing memorabilia adorning the walls, Duke’s pays homage to its namesake, Duke
Kahanamoku, the legendary Hawaiian surfer who brought the sport to Huntington Beach. The
many statues, photos and paintings depict Duke throughout his long adventurous life. No visit to
Surf City USA would be complete without a stop at Dwight’s at the Beach. Opened in 1932, this
local institution has been going strong for more than 70 years. The most popular menu item
remains cheese strips, a mouth-watering blend of tortilla chips and cheddar cheese topped with a
secret sauce. In fact, the sauce is so popular that Dwight’s sells it by the quart and gallon to
beachgoers who have enjoyed its unique taste for more than 40 years.

An Authentic Beach Town
Huntington Beach is where the passion for catching a wave is believed to be generational – even
grandmothers pass down the urge to “hang ten” to their grandchildren. It’s here that the history of
surfing is not only captured in a museum, walk of fame and hall of fame, but is paid homage to by
being displayed on the walls of restaurants and shops throughout downtown. This is where
legendary surfing icons such as Duke Kahanamoku are immortalized in bronze and Corky
Carroll, Pete Townend, Kelly Slater, Rob Machado and Layne Beachley are proud ambassadors
of the city. Here, flip flops are an essential component of the laid-back Southern California
wardrobe, while the classic Woody wagon is still seen as a viable mode of transportation and
beach cruisers appear to outnumber automobiles as a means to get around town. This is the city
where the scene of dogs frolicking in Dog Beach’s surf makes you smile and think to yourself,
“this is an illustration out of a Dr. Seuss book – big dogs, small dogs, fat dogs, skinny dogs, all
dogs!” Where friends and families can gather around a bonfire on the beach; where one can stroll
along the Pier enjoying the Pacific breeze and salt air, day or night, while admiring the 8.5 mile
stretch of unobstructed ocean view. This is Huntington Beach – Surf City USA!

Beyond the Beach - Huntington Beach Offers Much More
Venture beyond the city’s golden beaches and you’ll find everything from horseback riding and
picnics in the park to a historic museum, community theater and nature centers, including Bolsa
Chica Ecological Reserve, a 1,700-acre coastal wetland sanctuary that serves as home to nearly
200 species of birds, and the Shipley Nature Center, where visitors can amble through 18 acres of
natural habitat, representing seven different types of environment found throughout Orange
County and California. In addition, a 1,500-square-foot Interpretative Center has educational
exhibits on ecology and wildlife, as well as several hands-on activities for children.


                         Wendy Haase, Director of Public Relations
                      Huntington Beach Conference & Visitors Bureau
                                 310 Main Street, Suite 208
                                Huntington Beach, CA 92648
                       Tel: 714-969-3492, ext. 207; Fax: 714-969-5592
                               E-mail: wendy@surfcityusa.com
                               Web site: www.surfcityusa.com

                                                29
                 HYATT REGENCY CENTURY PLAZA

So Much to Do, So Little Space
The Century Plaza remedies the meeting planners’ age-old problem by offering its newly
designed, state-of-the-art Executive Conference Center, perfect for corporate off-sites, Hollywood
script readings, and board room assemblies for up to 40 people. Opening in March, the stand-
alone facility is located on the south mezzanine level of the landmark hotel, and will offer a one-
stop shop of services that includes a dedicated business concierge; Wi-Fi and high-speed Internet;
an on-site business center; and comfortable, designer furnishings to help maximize productivity.

Upgrades to Be Unveiled in March
Boasting a primo political pedigree and a storied history, the Presidential Suite has been visited
by every U.S. President since Lyndon B. Johnson, along with countless dignitaries and celebrities
since the hotel’s inception in 1966. The two-bedroom, two-bath, 2,500-square-foot suite will be
completely remodeled, and blends classic style with Hollywood glamour. Ivory neutrals comfort
the eye, while small bursts of color and unexpected details bring an exotic touch to living spaces.
Along with dramatic vistas stretching to the Pacific Ocean, Presidential Suite guests enjoy top-tier
amenities, including complimentary use of the hotel’s chauffeur-driven Hummer; Regency Club
access; a state-of-the-art home theater system; library collections of CDs, DVDs and top-selling
hard-bound books; and a 42’’ LCD television set.

Like Royalty
Guests of the Century Plaza’s Royal Suite enjoy the same luxurious amenities as the Presidential
Suite in a decidedly bold and sexy environment. The spacious, modern suite features sweeping
views of Downtown Los Angeles, the Hollywood sign and mountain ranges beyond. The Royal
Suite’s entry room, swathed in dramatic red lacquer paint, opens into a contrasting light and airy
living space. Deep and warm tones of orange, red, eggplant and black splashed against ivory linen
are found throughout, adding drama and a distinct L.A. edge to a superbly luxe environment.
Guests of the Royal Suite enjoy comforts such as Regency Club access, L’Occitane bath
amenities, plush bathrobes, iPod and Bose docking stations pre-loaded with guests’ favorite
music, the most current newsstand titles and a fully stocked bar.


                        Erika Garcia-Lavyne, Director of Public Relations
                                 Hyatt Regency Century Plaza
                                    2025 Avenue of the Stars
                                     Los Angeles, CA 90067
                             Tel: 310-551-3299; Fax: 310-551-7548
                                   E-mail: elavyne@hyatt.com
                             Web site: www.centuryplaza.hyatt.com




                                                30
LA INC. THE LOS ANGELES CONVENTION & VISITORS
                    BUREAU

L.A. LIVE in 2008
Downtown’s 27-acre entertainment, sports and residential district, anchored by NOKIA Theatre,
STAPLES Center and the Los Angeles Convention Center, will add to its list of projects in 2008.
New restaurants include Fleming’s Prime Steakhouse and Wine Bar; Katsuya, the ultra-hip sushi
and robata bar; the Yard House restaurant and brew pub; New York-based Rosa Mexicano fine
dining; ESPN Zone Restaurant and sports bar; a new Wolfgang Puck eatery at NOKIA Plaza;
plus Starbucks, New Zealand Natural Ice Cream shop and a quick-service restaurant. In addition,
the Grammy Museum will open in October as part of the Grammy Awards 50th anniversary year.
The museum will include a 200-seat theatre and rooftop terrace for up to 450 guests. Club
NOKIA will open with live performances and private events for up to 2,300 guests. The
legendary Conga Room will relocate to L.A. LIVE, and Lucky Strike Bowling Center will open
18 lanes, plus billiards, darts and private function rooms. NOKIA Theatre’s 2008 headliners
include Willie Nelson, Aretha Franklin, Larry The Cable Guy, Juanes and The Moody Blues.
New Developments at Los Angeles International Airport
The entire Los Angeles International Airport continually strives to improve passenger safety,
service and convenience. Recently introduced passenger amenities include Interactive Visitor
Centers that will provide travelers with airport information, flight departure times, hotel, car
rental and other information. Samsung Mobile Charging Stations are available in all terminals at
the boarding gate areas as a convenient means for travelers to recharge their personal electronic
devices at no charge. Wi-Fi is available through the T-Mobile HotSpots in all public areas of
LAX terminals – from terminal curbside to the boarding gates. Travelers can surf the Internet and
stay connected through fast, secure and reliable wireless connection. Remote Airline and Baggage
Check-In is offered to domestic U.S. travelers at the Van Nuys and Westwood FlyAway bus
locations for $5 for up to two bags. Passengers can obtain boarding passes, check luggage and
proceed directly to passenger security. This service, the first in the nation, will combine remote
airline check-in with a dedicated airport bus service. It operates from 4:30 a.m. to 7 p.m. daily.
LACMA Transformation Update
In February 2008, the Los Angeles County Museum of Art (LACMA) will have completed Phase I of
a comprehensive project to expand, upgrade and unify its six-building, 20-acre campus. The design,
developed by LACMA in collaboration with the Renzo Piano Building Workshop, will create new
exhibition galleries, public spaces and gardens, as well as a new building exclusively devoted to
contemporary art. Budgeted at $156 million, the first phase features the completion of the 72,000-
square-foot Broad Contemporary Art Museum (BCAM) at LACMA. Other highlights include: the
15,375-square-foot, glass-enclosed BP Grand Entrance Pavilion; a covered concourse linking the
western and eastern sections of the one-third-mile-long campus; and renovation of the Ahmanson
Building including the creation of a dramatic, sky-lit, 60-by-60-foot space for music performances,
lectures and other public events.

           Carol Martinez, Associate Vice President, Media Relations & Communications
                   LA INC. The Los Angeles Convention & Visitors Bureau
                                    333 S. Hope St., 18th Floor
                                     Los Angeles, CA 90071
                              Tel: 213-236-2357; Fax: 213-624-9746
                                    E-mail: cmartinez@lainc.us
                              Web site: www.discoverlosangeles.com


                                               31
                         LEGOLAND® CALIFORNIA

New Land of Adventure Opening Soon at LEGOLAND® California
Transporting guests into 1920s Egypt, Land of Adventure at LEGOLAND® California introduces
a new area with four new attractions. Cargo Ace lets children become pilots boarding one of eight
airplanes and flying 6 feet into the air. Beetle Bounce boosts children nearly 15 feet high as they
are launched up one of two towers, nearly touching the gigantic LEGO® beetles above them. At
Pharaoh’s Revenge, families fire thousands of foam balls at targets and each other, while at Lost
Kingdom Adventure families ride desert jeeps blasting targets with laser guns along the way.
Land of Adventure opens March 10.

LEGOLAND California Introduces First Dark Ride!
Inside Land of Adventure, LEGOLAND California introduces its first dark ride. Based in ancient
temple ruins, Lost Kingdom Adventure puts guests inside desert jeeps, taking them on a journey
to find Sam Sinister and recover treasure while conquering targets with laser blasters. Scores are
recorded, and competition is fierce as skill and determination are the keys to a successful
expedition. Riders encounter 10 different scenes along the journey, including a spider’s lair,
professor’s lab, mummy relics and a performing skeleton band. A LEGO pharaoh, standing more
than 16 feet tall, guards the entrance and becomes one of the tallest LEGO models in
LEGOLAND.

North America’s First SEA LIFE Aquarium Opening This Summer
The world’s largest aquarium brand is coming for the first time to North America. SEA LIFE
LEGOLAND California Resort opens adjacent to LEGOLAND California July 2008. More than
a standard aquarium, SEA LIFE is a child’s guide to the life of the sea, providing an educational
and interactive dynamic unlike any other with play zones, fun facts and quiz trails. The 36-
thousand-square-foot aquarium features a seahorse kingdom, bay of rays and a shoaling ring. An
interactive discovery zone offers guests interaction with SEA LIFE experts, opportunities to
touch interesting ocean creatures and see creatures living amid fun LEGO models.


Julie Estrada, Public Relations Representative         Beth Downing, Public Relations Representative
           LEGOLAND California                                    LEGOLAND California
           One LEGOLAND Drive                                     One LEGOLAND Drive
             Carlsbad, CA 92008                                     Carlsbad, CA 92008
    Tel: 760-918-5377; Fax: 760-918-5375                   Tel: 760-918-5379; Fax: 760-918-5375
     E-mail: julie.estrada@legoland.com                     E-mail: beth.downing@legoland.com
         Web site: www.legoland.com                             Web site: www.legoland.com




                                                 32
                     THE LODGE AT TORREY PINES

Site of the 2008 U.S. Open – The Lodge at Torrey Pines Joins the Tradition
On bluffs overlooking the Pacific, The Lodge at Torrey Pines lies adjacent to the Torrey Pines
Golf Course, site of the 2008 U.S. Open. The course was revamped in 2002 by Rees Jones, the
architect often referred to as the “Open Doctor.” The success of the 2002 U.S. Open at Bethpage
Black, a public course outside New York City, peaked the USGA’s interest in taking the Open
“public” again, and the newly redesigned South Course of Torrey Pines became the choice for the
2008 U.S. Open. Another factor in that decision was no doubt the opening of the Lodge, a Five-
Diamond property that is as much a piece of art as it is a place to stay - and the perfect location
from which to stage such a major sporting event

Artists and Top Chefs gather at The Lodge for the 6th Annual Celebrate the Craft
California is a state rich in extraordinary beauty and agricultural abundance, with a tradition of
artistry, craft and culinary innovation. That’s why artisans and gourmets converge each year in
beautiful La Jolla for a unique celebration of California’s beauty, bounty and craftsmanship. For
the past five years, “Celebrate the Craft” has been one of Southern California’s premier
showcases for regionally grown ingredients and innovative cooking and winemaking. This past
year, an exciting “Art” component was added - “The Torrey Pines Plein Air Invitational.” This
event showcased one of California’s most breathtaking natural environments through the work of
gifted artists. The sixth annual gathering to “Celebrate the Craft” will take place Thursday,
October 30 through Sunday, November 2 at The Lodge at Torrey Pines.

Explore The Torrey Pines State Reserve
Just moments away from The Lodge, you’ll find dramatically beautiful Torrey pine forests,
chaparral canyons, and saltwater marshlands in the Torrey Pines State Reserve. The Torrey pines
wilderness area is rich in California history, as it was a favorite source of inspiration for “plein
air” artists painting Southern California in the late 1800s to mid 1900s. Occupying 2,000
protected acres of coastal wild land between La Jolla and Del Mar, the Reserve is a pristine
example of San Diego’s diverse natural environment. The Lodge offers two guided hikes of the
Reserve daily.


                  Steven E. Pelzer, Executive Vice President Sales & Marketing
                                   The Lodge at Torrey Pines
                                   11480 N. Torrey Pines Road
                                       La Jolla, CA 92037
                              Tel: 858-777-6705; Fax: 858-50-3991
                             E-mail: spelzer@lodgetorreypines.com
                              Web site: www.lodgetorreypines.com




                                                 33
       LONG BEACH AREA CONVENTION & VISITORS
                     BUREAU

See the World Without a Passport
With the change in passport restrictions and the rising exchange rate of the Euro, who needs to
hop aboard a plane when the International City beckons? Long Beach offers several worldly
experiences ranging from romantic rides in sleek Italian gondolas followed by dinner at one of
our fine Italian restaurants (La Traviata and L’Opera Ristorante) to tasting tapas, sipping Sangria
and watching live Flamenco dancers at our famed Spanish eateries (Café Sevilla or Alegria
Cocina Latina). These are just a few of your choices for world-class cuisine in Long Beach.
Experience transatlantic history aboard the majestic Queen Mary or observe wildlife from
throughout the Pacific Rim at the Aquarium of the Pacific.

Warm Winter Escape in Long Beach
Averaging 347 days of sunshine per year, Long Beach, with its comfortable Mediterranean
climate, is ideal for a warm weather escape to defrost and decompress. Long Beach has created a
mix of urban sophistication with the atmosphere of a beach resort. Offering big city amenities
alongside the visitor-friendly charm of a small town, visitors will find first-class
accommodations, shopping, dining, attractions, seaside sightseeing along picturesque bays and
5.5 miles of sandy beachfront. Also offered is a smorgasbord of water sports and action including
kayaking, parasailing, windsurfing, jet and water skiing, motor or paddle boating, and personal
water crafts. Whale-watching excursions and sport fishing are popular for those who prefer a
more relaxing experience, and harbor cruises tour the historic waterfront under sunny skies all
year long.

We’re Not Finished Growing! Additional Hotels on the Rise in Downtown
   • Hotel Esterel at the Promenade: This 4-star luxury boutique hotel will feature
      165 upscale rooms, a spa, European style restaurant, roof-top VIP lounge and cabanas.
   • Residence Inn: This extended stay hotel will add to the accommodations mix in the
      downtown area. Completion expected fall 2008.
   • Hotel Sierra: Featuring125 rooms, the all suite hotel is expected to open fall of 2008.
   • AVIA: Built by LodgeWorks, L.P, this upscale boutique hotel will feature 138 rooms as
      well as an elegant bar and bistro.
   • Coast Long Beach Hotel: The property will be transforming into a boutique hotel by
      Joie de Vivre Hospitality and is currently undergoing an estimated $15 million dollar
      renovation set to be completed in early 2009.


                         Megan Rodriguez, Public Relations Manager
                       Long Beach Area Convention & Visitors Bureau
                             One World Trade Center, Third Floor
                                    Long Beach, CA 90831
                            Tel: 562-495-8326; Fax: 562-435-5653
                              E-mail: meganr@longbeachcvb.org
                              Web site: www.visitlongbeach.com




                                                34
 MARINA DEL REY CONVENTION & VISITORS BUREAU

 Marina del Rey, No Car Needed: By Foot, By Bike, By Boat
 Experience this waterfront destination with no car. Indulge in the area’s distinct offerings
 including active water experiences, sailing/boating excursions, acclaimed waterfront dining,
 souped-up shopping and other leisurely activities. Explore Marina del Rey’s proximity to area
 destinations by foot, by bike, by boat – a supremely unique trait of this Los Angeles area. Catch
 onto the Marina’s active community by biking along the Marina’s waterfront walk, boating in this
 California coastal community, or by strolling through the strand of neighboring beachside towns.
 Leave your car at home and explore this Southern California area in a new, environmentally
 sound way.

 Marina del Rey: Layover turned Destination
 As your plane descends on Los Angeles, chances are you’ve already had a first glimpse of Marina
 del Rey. With new eateries, sexy lounges and rejuvenated hotels, the Marina has developed from
 a sleepy boater’s paradise into a contemporary environment that exudes Southern California cool.
 If your touchdown at LAX includes a long layover, the Marina is the place to spend your day.
 Just 10 minutes from the airport and easily accessible by taxi, the area’s temperate year-round
 weather and blend of interesting restaurants, upscale shops and water and land-based activities
 will turn a detour into a destination all its own.

 Marina del Rey: A Luxurious Escape
 Lined with million-dollar yachts, acclaimed waterfront dining and trendy boutiques, Marina del
 Rey remains on top of the L.A. scene as a premier luxury travel destination. The discriminating
 traveler can bask in the Marina’s many indulgent offerings that include The Spa at the Ritz-
 Carlton Marina del Rey, evening dinner cruises along the Marina harbor, fine dining at celebrated
 waterfront restaurants, lavish cocktails at Glow, the sexy outdoor lounge at the Marriott Marina
 del Rey and serious shopping at the super chic Waterside – the Marina’s beautiful outdoor
 shopping destination. There’s no reason not to pamper yourself with a luxurious escape to Marina
 del Rey.


     Brian Garrido, Senior Vice President               Valerie Arias, Senior Account Coordinator
     Burditch Marketing Communications                     Burditch Marketing Communications
Marina del Rey Convention & Visitors Bureau           Marina del Rey Convention & Visitors Bureau
            118 ½ S. La Brea Ave.                                 118 ½ S. La Brea Ave.
           Los Angeles, CA 90036                                 Los Angeles, CA 90036
    Tel: 323-932-6262; Fax: 323-932-1425                  Tel: 323-932-6262; Fax: 323-932-1425
        E-mail: brian@burdtichmc.com                        E-mail: valerie@burditchmc.com
       Web site: www.visitmarina.com                         Web site: www.visitmarina.com




                                                35
      MENDOCINO COUNTY LODGING ASSOCIATION

It IS Easy Being Green in Mendocino County
Mendocino County, just two hours north of San Francisco, has long been recognized as an eco-
friendly vacation destination. It’s less commonly known that Mendocino County has become the
global epicenter for organic and biodynamic farming and winemaking. With most wineries still
family-owned, wine tasting is usually free. Mendocino boasts the first organic brewpub in the
United States, as well as a myriad of great restaurants offering up delicious, locally grown food.
A pioneer in solar energy, organic wine production and conservation, Mendocino County was the
first county in the U.S. to ban genetically modified organisms (GMOs). Many of the B&Bs, inns,
hotels and rentals in Mendocino County have been designed for the environmentally-conscious
visitor, combining modern amenities with eco-friendly products and services. At many of the
properties, you will find organic bedding; water filtration systems; non-toxic, biodegradable and
non-allergenic cleaning products; energy and water conservation systems; and low-impact waste
practices.

Get Ready for a Mendocino County Eco-Venture Experience!
While many people know how relaxing Mendocino County can be, what surprises some visitors
is just how many outdoor activities it offers as well! Canoe down the peaceful Big River, or for
the brave at heart, paddle out to the ocean in a sea kayak. Go horseback riding on pristine beaches
or through majestic redwood forests. Hike or mountain bike over miles of uncrowded trails, dive
for fun, or deep-sea fish for salmon and bass. View Mendocino County from above in a hot air
balloon or charter plane, or take it all in as a passenger aboard the historic Skunk Train. For the
less adventurous, there is an Audubon-certified 18-hole golf course overlooking the ocean, the
only coastal botanical gardens in the continental U.S. – and, of course, galleries, museums, and a
multitude of quaint shops and boutiques in which to pick up handmade merchandise from
clothing and jewelry to furniture and art.

Fun, Food and Festivals Abound in Mendocino County!
Mendocino County is home to an abundance of festivals and events, all of which commemorate
the unique people and culture of the area. Everything from food, wine, beer and the arts to Paul
Bunyan himself is celebrated here, and at least one festival takes place every month. From Taste
Mendocino in January, which celebrates the local crustacean bounty with crab feeds, crab cruises,
and cook-offs; to the whale festivals in Mendocino Village, Fort Bragg and Gualala in spring; to
the multitude of wine events that take place throughout the year, there is a festival for everyone.
Many of the festivals are kid-friendly as well, such as Willits Frontier Days, California’s oldest
continuous rodeo, which takes place over Fourth of July weekend every year.


    Scott Schneider, Executive Director                       Emily Polsby, Public Relations
  Mendocino County Lodging Association                   Mendocino County Lodging Association
                PO Box 550                                           524 Union Street
          Little River, CA 95456                                 San Francisco, CA 94133
            Tel: 707-964-9010                             Tel: 415-788-4114; Fax: 415-788-4115
         E-mail: admin@mcla.info                              E-mail: emily@hypehouse.com
      Web site: www.gomendo.com                                Web site: www.gomendo.com




                                                36
     MONTEREY COUNTY CONVENTION & VISITORS
                   BUREAU

Take a Tour
Offbeat tours are on tap throughout Monterey County. Avid travelers who bore quickly can
heighten their stay with a bevy of unique treks throughout the region, from Steinbeck Country to
Big Sur. Check out the Moonlight Tours at Point Sur lighthouse, a surreal hike under a star-
studded sky that leads visitors to the wonderful lighthouse and facilities built in 1887-89 (April
through October). The Ghost Trolley Tour of Old Monterey unlocks the other side with an
evening tour through downtown’s haunted hotels, cemeteries and buildings with a historic bent
while the Robinson Jeffers hike deep into Big Sur’s Partington Canyon flanked by soaring
California redwoods and four streams is certain to pique the interest of any budding poet. The
Elkhorn Slough Safari is a must-see nature adventure aboard a classic pontoon. Other bets include
the Robinson Jeffers Tor House, tracking California condors with the Ventana Wildlife Society or
a walk on the wild side at Wild Things.

$200 Million-Plus Slated for New Lodging/Renovations in Monterey County – Largest
Influx of Properties in 20 Years
Five new hotel properties are slated for development, including a 330-room Fairmont resort on
the grounds of the former Ford Ord in Seaside. The $100 million property will include 24,000
square feet of meeting space, a 14,000-square foot Willow Stream spa, magnificent Bayonet and
Black Horse golf courses, pool and 295 residential units with a 2009 completion date. The new
InterContinental, The Clement Monterey is due to debut spring 2008. Perched overlooking the
Pacific on historic Cannery Row, this $80 million-plus, 208-room hotel will include 20,000
square feet of upscale retail space, meeting facilities and the 95-seat C restaurant. Additional
projects include mid-size hotels in Marina, Salinas and Seaside due to top off in advance of the
2010 U.S. Open at Pebble Beach Golf Links.

Culinary Cache – Livin’ La Locavore
From local abalone to calamari 50 ways, Monterey County is a haute spot for foodies on a forage.
Tap into the “Salad Bowl of the World” or the region’s signature sardines, take a bug walk at the
nation’s largest organic greens farm, indulge in a cooking class above the sea or settle in for a
gastronomic gallop certain to pique even the most jaded palate. Artichokes, broccoli, calamari, –
learn your ABCs on a 100-mile radius road trip.


                          Koleen Hamblin, Koli Communications
                      Monterey County Convention & Visitors Bureau
                                     765 Wave Street
                                   Monterey, CA 93940
                         Tel: 1-800-987-9057; Fax: 805-899-4153
                                E-mail: link2koli@aol.com
                             Web site: www.montereyinfo.com




                                               37
                 NOBLE HOUSE HOTELS & RESORTS

The Portofino Hotel & Yacht Club, Redondo Beach, California
Hotel Portofino and Yacht Club at water’s edge in Redondo Beach is a stunning hotel, recently
renovated at $11 million. It has responded to its environment on the Pacific Ocean by donating to
the Marine Mammal Care Center a portion of sales from the sassy toy sea lions that are featured
in all of the guest rooms. The Portofino is located in Redondo Beach, a city recently described by
one travel writer as the way Southern California beach destinations used to be – uncrowded and
loaded with visitor attractions. Many people aren’t aware that it is where George Freeth brought
surfing to the mainland in the early 20th century.

Paradise Point Resort & Spa
Paradise Point Resort & Spa has one of the most complete destination spas in Southern California
and critically acclaimed dining. Spa Terre offers distinctive, Asian-based treatments in a garden
environment, ideal for brides, couples and individuals seeking the ultimate in pampering and
relaxation. The resort’s gifted young Chef de Cuisine Amy DiBiase heads the culinary team at
BALEENsandiego, preparing inspired cuisine, with each dish presented in an artful, elegant
manner, without fuss or overwork. The resort also has a lofty connection to the movie industry. It
was the brainchild of movie producer Jack Skirball, who created it on a manmade island.
Artifacts from his movies can still be seen at the resort.

Riviera Resort & Spa, Palm Springs, and Hilton San Diego Resort
The Riviera Resort & Spa, within minutes of downtown Palm Springs, will re-open in fall 2008,
gracing 24 acres of spectacularly landscaped gardens and courtyards, luxurious guestrooms, and
spacious suites. Spa Terre, the signature, award-winning spa of Noble House Hotels & Resorts,
specializing in cross-cultural and global treatments inspired by Indonesian, Thai and Balinese
rituals, will feature 22 treatment rooms, a full service hair and nail salon, relaxation lounge, and
fitness center. The AAA Four Diamond Hilton San Diego Resort has recently added another
shining jewel to its crown – “Essence – The Spa on Mission Bay.” The addition of the spa gives
Hilton a competitive edge because it’s one of only three destination resorts on Mission Bay that
have a full-service spa and salon. The $5 million, two-story spa is part of a multi-million dollar
renovation recently completed at the 357-room beachfront property.


 Carol Baetzel, Corporate Director of Public                       Maris Somerville, President
                 Relations                                           Somerville Associates
      Noble House Hotels & Resorts                              Noble House Hotels & Resorts
          225 108th Ave. NE #300                                    225 108th Ave. NE #300
           Bellevue, WA 98004                                         Bellevue, WA 98004
  Tel: 602-931-5422; Fax: 602-374-3014                       Tel: 310-207-5663; Fax: 310-826-8042
  E-mail: cbaetzel@noblehousehotels.com                        E-mail: maris@somervillepr.com
   Web site: www.noblehousehotels.com                        Web site: www.noblehousehotels.com




                                                 38
        NORTH LAKE TAHOE VISITORS BUREAU

North Lake Tahoe Is More Accessible than Other Mountain Destinations
The unspoiled beauty of North Lake Tahoe is easy to access. With three international airports
nearby and a convenient door-to-door airport shuttle services via the North Lake Tahoe
Express, visitors spend more time playing than traveling. And, with dozens of daily direct
flights from all over the country, it’s never been easier to get to North Lake Tahoe, home to
the largest alpine lake in the U.S. With 12 celebrated ski resorts and 11 neighborhoods, each
with its own distinct personality, there is something for everyone. To plan your next vacation,
call North Lake Tahoe at 1-877-949-3296 or visit www.gotahoenorth.com.

North Tahoe Welcomes First Five-Star Property and Casino Corridor Transformation
One of North Lake Tahoe’s most significant properties in the works is the Ritz Carlton
Highlands, which broke ground in 2006 and will be Lake Tahoe’s first five-star caliber hotel.
The 172-room upscale property, situated mid-mountain at Northstar-at-Tahoe in Truckee, is
scheduled to open in 2009. The historic Crystal Bay casino corridor is poised for a significant
transformation, with plans that include a boutique hotel/casino surrounded by a pedestrian
village of shops and restaurants. Last June, developer Boulder Bay LLC purchased the Tahoe
Biltmore and the Crystal Bay Hotel, along with land in the Crystal Bay region, and is in the
process of hiring architects, site planners and designers.

North Lake Tahoe Stays Ahead of the Culinary Curve
North Lake Tahoe may not be as well known for its innovative cuisine as it is for its
recreation, but its niche for culinary tourism has grown steadily as those who come to play
expect more from their dining experience. On the food front, the combination of inspired
cuisine and a must-visit destination put Lake Tahoe on media guru Rachael Ray’s radar. She
featured the area last October on an episode of “Rachael Ray’s Tasty Travels.” In addition to
our premier restaurants, an abundance of foodie events take place throughout the year,
including the Lake Tahoe Autumn Food and Wine Festival, Chocolate Festival and Art Bark
Fest.


                        Pettit Gilwee, Public Relations Representative
                             North Lake Tahoe Visitors Bureau
                                        P.O. Box 8203
                                    Tahoe City, CA 96145
                           Tel: 530-583-2138; Fax: 530-583-2108
                                 E-mail: pettit@gilweepr.com
                               Web site: www.gotahoenorth.com




                                            39
                   NORTHSTAR-AT-TAHOE RESORT

Northstar-at-Tahoe™ Resort to be Home to the Ritz-Carlton Highlands, Lake Tahoe
As Northstar™ Resort continues to transform itself into a world-class destination resort, East West
Partners broke ground on The Ritz-Carlton Highlands, Lake Tahoe in summer 2006. This $300
million resort will be Lake Tahoe’s first five-star luxury hotel property, including 173 rooms, a
world-class spa, several pools, and on-site meeting and event space. These amenities will be
connected by a new gondola to the Village at Northstar residences, shops, restaurants and skating
rink. The property will be located mid-mountain at The Highlands, a new on-mountain residential
resort community set amidst Northstar Resort. This project is scheduled for completion in late
2009.

Northstar-at-Tahoe Resort Is Home to Award-Winning Freestyle Terrain
Consistently recognized in the industry for its terrain parks and pipes, Northstar Resort’s terrain
parks contain small, medium and large terrain features, all designed to help skiers and riders
progress their skills. Northstar Resort continues to innovate in the terrain park arena, and
developed The Stash in conjunction with Jake Burton and Burton team riders to create a unique
run for those looking for an all-mountain freestyle experience. The Stash combines park riding
with backcountry feel and features in a natural environment containing tree runs, jibs and road
jumps constructed with logs and other materials native to the Lake Tahoe region.

Northstar-at-Tahoe Resort Introduces New Instruction Techniques Designed to Improve
Stance and Body Alignment for Skiers and Snowboarders
In conjunction with the Tahoe Forrest Center for Health and Sports Fitness, Northstar Resort Ski
& Snowboard school instructors are trained to use the knowledge of proper body alignment to
help students improve their stance and create consistency from turn to turn that can be applied to
the individual’s technique. Northstar Resort’s Ski & Snowboard School continues development of
the Northstar Teaching System (NTS), which was designed to provide a more consistent teaching
and learning experience for beginners through advanced skiers and riders interested in improving
their skills when skiing and snowboarding.


                           Jessica VanPernis, Communications Manager
                                    Northstar-at-Tahoe Resort
                                            P.O. Box 129
                                         Truckee, CA 96160
                              Tel: 530-562-3866; Fax: 530-562-3544
                                E-mail: jvanpernis@boothcreek.com
                               Web site: www.northstarattahoe.com




                                                 40
       OAKLAND CONVENTION & VISITORS BUREAU

A Wealth of Waterfront Views
Located on the shores of San Francisco Bay, Oakland offers a boatload of opportunities for
aquafanatics. Catch a ferry from Oakland to San Francisco, or visit beautiful and historic Angel
Island. Tour the USS Potomac, FDR’s Floating White House, at the dock or on a luxury cruise of
the Bay. If paddling a kayak sounds like work, enjoy a ride in an Italian gondola at Lake Merritt,
America’s first bird sanctuary. In between, enjoy the views with a picnic at one of Oakland’s
many waterside parks or an elegant meal at a waterfront restaurant.

Oakland: A Mecca for Culinary Tourists
If you’re hungering for an urban menu chock full of great food options, Oakland is the place to
visit. One of the most ethnically diverse cities in the country, Oakland offers authentic tastes of
American regional, European, Asian, South American and African cooking at restaurants and
specialty food shops. Check out the latest seasonal and local trends at the farmer’s markets or
restaurants serving the latest in California Cuisine. Watch expert winemakers in action at one of
Oakland’s local boutique wineries. In Oakland, great food and drink is always in season.

Chabot Space & Science Center
Surround yourself with the wonders of the universe at Chabot Space & Science Center in
Oakland, CA. Located on 13 trail-laced acres in Redwood Regional Park amid acres of coastal
redwoods, Chabot features a world-class planetarium, interactive exhibits, giant-screen
MegaDome movies, hands-on science activities and the only research-level telescopes regularly
available to the public for live viewing in the Western U.S. The new exhibit “Beyond Blastoff:
Surviving in Space” gives a glimpse into the life of an astronaut, allowing you and your family to
experience the exhilaration, adventure and confinement of working in space.


                             Manette Belliveau, Executive Director
                            Oakland Convention & Visitors Bureau
                                         463 11th Street
                                      Oakland, CA 94607
                             Tel: 510-839-9000; Fax: 510-839-5924
                                 E-mail: info@oaklandcvb.com
                                Web site: www.oaklandcvb.com




                                                 41
                PALM SPRINGS DESERT RESORTS
              CONVENTION & VISITORS AUTHORITY

Why Sinatra Called Us Home: A Tribute 10 Years Later
Many may not realize that Frank Sinatra called the Palm Springs Desert Resorts “home” for
nearly 50 years – from his arrival in the late 1940s through May 14, 1998, his final day. Today,
from Sinatra’s mid-century modern Palm Springs home and Rancho Mirage compound, to
restaurants and landmarks throughout the desert, the public can still glimpse places owned and
frequented by the Chairman of the Board in this beautiful desert paradise. In memory of Ol’ Blue
Eyes’ legacy, Sinatra fans can now obtain a list of the top 10 places in the Palm Springs area they
won’t want to miss!

Desert Investing More Than $1 Billion in New Properties & Renovations
The thriving hospitality industry in the Palm Springs Desert Resorts is at an all-time high, and is
reflected in the more than $1 billion in new product that has recently opened or is in progress
throughout the eight desert cities. From early 2007 through 2011, visitors can look forward to
new hotels or newly remodeled hotel product, golf courses, restaurants and other amenities.
Projects to watch include the new $500 million Ritz-Carlton, Rancho Mirage; the new 344-room
Agua Caliente Casino & Hotel; and Palm Springs’ new Hard Rock Hotel and Mondrian Hotel &
Condos, both set for completion in 2010.

Discover the Desert’s Fabulous Small Hotels
Since the 1930s, the charm and solitude of Palm Springs’ secluded inns and small hotels have
enchanted those seeking ultimate escape and relaxation. Stunning properties that cater to every
lifestyle and taste, built by famous architects such as Albert Frey, Herb W. Burns and William F.
Cody, beckon visitors to enjoy an experience far removed from the realities of today’s world.
Many can be found nestled in quiet neighborhoods, along the main thoroughfare, and in the heart
of the desert’s eight cities – from turn-of-the-century inns and modernist hotels to tile-roofed
villas and family-friendly resorts.


                          Mark Graves, Director of Communications
                Palm Springs Desert Resorts Convention & Visitors Authority
                                      70 -100 Hwy 111
                                 Rancho Mirage, CA 92270
                           Tel: 760-969-1330; Fax: 760-770-9001
                           E-mail: mgraves@palmspringsusa.com
                             Web site: www.palmspringsusa.com




                                                42
                       ROARING CAMP RAILROADS

Bear Mountain Cycling Adventure
Reflecting California’s active lifestyle and appreciation for the great outdoors, Roaring Camp
offers guided cycling programs through an old-growth forest of California Coastal Redwoods.
Trails vary for beginner and intermediate bikers with steam train ride option. The guide provides
an overview of local history while pointing out indigenous species along the trails. Participants
may bring bikes or rent.

Norman’s Trail: A Guided Eco-Nature Walk
To celebrate Roaring Camp’s 45th anniversary in 2008, an extended hiking program is offered in
honor of founder F. Norman Clark. Participants are guided through an ancient forest on trails
seldom seen by the public. Among the sights are historical and biological points of interest
including massive trees exhibiting unusual adaptations to the challenges of nature. The 90-minute
walk has a 40-minute steam train ride option.

Rail from Redwoods to the Sea
Go beyond the Redwood forests of the Santa Cruz Mountains to the sea in rail packages to
Monterey Bay. Ride vintage rail cars through Henry Cowell Redwoods State Park to the colorful
beach town of Santa Cruz and seashore. Upon arrival and a short walk to the wharf, one can hop a
bay cruise to view the Kelp Forest or Seal Island. The more adventurous may paddle the bay on a
kayak and explore the natural wildlife of the Monterey Bay National Marine Sanctuary. All
equipment, instruction and guides available.


                          Joanne Hirasaki, Director of Communications
                                   Roaring Camp Railroads
                                         P.O. Box G-1
                                       Felton, CA 95018
                             Tel: 831-335-4484; Fax: 831-335-3509
                               E-mail: joanne@roaringcamp.com
                               Web site: www.roaringcamp.com




                                               43
                      RODNEY STRONG VINEYARDS

Travel to Wine Country Continues to Evolve
Wine tasting rooms continue to expand their offerings in order to attract tourists interested in
wine and food. There are concerts, in-depth vineyard tours, special food and wine events, annual
wine auctions, focused single variety events such as ZAPs (Zinfandel Advocates and Producers)
Zinfandel Festival, and much more. There are even opportunities to make your own wine with
actual winemakers. Rodney Strong Vineyards has been offering exciting wine country
experiences for years by hosting jazz musicians during their annual Jazz Concert Series, which
has included Chris Isaak, Michael McDonald, Jazz Attack and Madeleine Peyroux in recent
years. 2008 marks the 18th year for the concert series as well as the 19th year for the winery’s
Wine & Chocolate Fantasy event, which is held on February 9. This event includes luxurious
chocolates along with cooking demonstrations that show how to include cocoa in everyday
cooking. For more information, visit www.rodneystrong.com.
Family Wineries in California Take Steps to Stay Competitive
Wrought with consolidation across the industry and competition from other wine producing
countries, wineries in California are determinedly evolving to maintain an edge. Corporate
wineries are gobbling up brands left and right. Rodney Strong Vineyards, a family-run company
in Healdsburg, has built a winery within a winery to focus on small-lot, high-end wines to stamp
world-class on their reserve, proprietary and single-vineyard wines. They also conferred with
consultants to ensure vineyard practices and winemaking techniques are stellar. Furthermore,
Tom Klein and family, owners of Rodney Strong Vineyards since 1989, launched Sonoma
Vineyards and acquired Davis Bynum, two small brands that add style differences and brand
diversity. With three brands in the fold, the Kleins decided to slightly change the company name
to Rodney Strong Wine Estates, signifying their willingness to grow and evolve to stay
competitive.
What Consumers Need to Know About Organic, Biodynamic and Sustainable Wines
Faced with wine buying decisions that can be paralyzing, whether at the grocery store or in a
restaurant, it’s become even harder to decide if you want to support a winery that demonstrates
green business practices. Some wineries make wine from grapes that are grown organically, a
term that’s garnered a good deal of press and one that is understood most by consumers. Then
there are those that till the land using techniques that are referred to as biodynamic, a practice that
incorporates lunar cycles and soil treatments created from the land where the grapes are grown.
Less understood is the term sustainable, because it has not been publicized very well and there is
not an official, government-approved certification. Rodney Strong Vineyards farms its vineyards
sustainably and goes through a third-party verification process that acknowledges the practices as
sound. They also practice Fish Friendly Farming and have the wine industry’s largest solar power
installation. The most notable difference between sustainable and organic are the three principles
of sustainability: environmental health, economic feasibility and social equity. It’s much more far
reaching than just the vineyard where the grapes are grown.

             Tom Klein, Owner                                Robert Larsen, Public Relations Director
         Rodney Strong Vineyards                                   Rodney Strong Vineyards
        11455 Old Redwood Highway                                 11455 Old Redwood Highway
           Healdsburg, CA 95448                                      Healdsburg, CA 95448
   Tel: 7070433-6521; Fax: 707-433-0939                      Tel: 7070433-6521; Fax: 707-433-0939
     E-mail: tklein@rodneystrong.com                           E-mail: rlarsen@rodneystrong.com
     Web site: www.rodneystrong.com                            Web site: www.rodneystrong.com


                                                  44
   SACRAMENTO CONVENTION & VISITORS BUREAU

Visitors Discover Liquid Gold with New Wine Guide
Visitors are discovering a new way to strike it rich in the foothills near Sacramento – liquid gold
– the region’s award-winning vineyards and wineries. Considered one of the oldest wine-
producing areas in California, vineyards and wineries first appeared during the Gold Rush era, but
essentially disappeared following prohibition. A century later, in the 1970s, a renaissance in the
growth of premium vineyards and wineries began, producing countless varieties of celebrated
wines. Today, these small, family-run wineries are becoming fast favorites among wine lovers
and competition judges alike. The Sacramento Convention & Visitors Bureau recently published
a wine guide highlighting wineries, tasting rooms and wine bars in and around Sacramento. The
Sixth Annual Grape Escape in June is the food and wine event showcasing these regional
wineries and Sacramento restaurants.

The 2007 California Hall of Fame
Conceived by first lady Maria Shriver, the California Hall of Fame was established in 2006 with
the California Museum to honor legendary individuals and families who embody California’s
innovative spirit and have made their mark on history. The 2007 Hall of Fame inductees include
Ansel Adams, Milton Berle, Steve Jobs, Willie Mays, Robert Mondavi, Rita Moreno, Jackie
Robinson, Jonas Salk, M.D., John Steinbeck, Elizabeth Taylor, Earl Warren, John Wayne and
Tiger Woods. The exhibit features artifacts personally loaned by the inductees, their families and
organizations, including many items that have never been exhibited before.

Sacramento’s Urban Explosion
California’s capital city is reaching for the sky with an unprecedented influx of high rise
residential space, retail outlets, art galleries, coffee houses, wine bars and new restaurants. Guy
Fieri, the winner of The Next Food Network Star, joined an ever-growing number of food and
wine celebrities when his Sacramento restaurant Tex-Wasabi’s opened in 2007. NBA star and
former Sacramento King Chris Webber opened a restaurant near Arco Arena, and Ella is the
newest star on the downtown restaurant scene. A 239-room Residence Inn opened in July 2007
across from Capitol Park, and the 100-room Le Rivage opens in January on the Sacramento
River. A 197-room Joie de Vivre boutique property, The Citizen, will open in late 2008 in a
historic downtown building.


                             Lucy Steffens, Director of Travel Media
                           Sacramento Convention & Visitors Bureau
                                           1608 I Street
                                      Sacramento, CA 95814
                              Tel: 916-808-5553; Fax: 916-808-7788
                             E-mail: lsteffens@cityofsacramento.org
                                 Web site: www.discovergold.org




                                                 45
       SAN DIEGO CONVENTION & VISITORS BUREAU

2008 U.S. Open and San Diego Golf
Torrey Pines Golf Course in La Jolla, long recognized as one of the nation’s foremost municipal
golf facilities, is the site of the prestigious 2008 U.S. Open to be held June 12-15. This is the first
U.S. Open in Southern California since 1948, and Torrey Pines is the only municipal golf course
ever selected to host the premier event. San Diego offers 93 golf courses in every conceivable
setting, from the ocean to the mountains to the desert. The courses feature designs from a “Who’s
Who” of golf course architects, including Tom Fazio, Rees Jones, Arnold Palmer, Gary Player
and Ted Robinson. San Diego County is also home to approximately 20 golf manufacturers,
including the nationally recognized names Callaway, TaylorMade and Titleist Golf.

San Diego: One of the Top 10 IT Places to Visit in 2008
San Diego was recently featured as “one of the top 10 IT places to visit in 2008” by online travel
site concierge.com. Noted for its “new crop of hotels, protected natural appeal and enough
substance to make a journey worthwhile,” San Diego was the only U.S. destination on the annual
list that also included Paris, Mozambique, St. Lucia and Hainan Island, China. The city was
recognized for “its unprecedented growth spurt, with particular focus on the young, the restless
and the loaded.” Downtown’s newest hotel properties include the Hard Rock Hotel San Diego
and the luxury Setai, slated to open late spring 2008. Located north of downtown, the new
architecturally stunning Grand Del Mar Resort offers a 21,000-sq.-ft. spa; San Diego’s only Tom
Fazio-designed golf course; and a special, uncommon touch: a private chapel.

San Diego Cruising
One of the fastest-growing cruise ports on the U.S. West Coast, San Diego now welcomes more
than 200 cruise ships throughout the year to its Cruise Ship Terminal in downtown San Diego.
During a September through May cruise season, itineraries include the sun-drenched Mexican
Riviera and Sea of Cortez, exotic Hawaii, picturesque Alaska, breathtaking vistas of the Pacific
Coast, and exciting adventures of the Panama Canal, Central America and the Caribbean.
Carnival Cruises, Celebrity Cruises and Holland America Line homeport in San Diego; other
lines that regularly visit include Royal Caribbean International, Silversea and Princess Cruises.
San Diego’s Cruise Ship Terminal is conveniently located just 2 miles from the San Diego
International Airport and the city’s exciting urban core, featuring numerous pre- and post-cruise
options. Visit www.sandiegocruiseport.com or the cruise section on www.sandiego.org.


                             Joe Timko, Director of Public Relations
                            San Diego Convention & Visitors Bureau
                                        2215 India Street
                                      San Diego, CA 92101
                              Tel: 619-557-2812; Fax: 619-696-9371
                                    E-mail: jtimko@sdcvb.org
                                   Web site: www.sandiego.org




                                                  46
  SAN FRANCISCO CONVENTION & VISITORS BUREAU

The “Summer of Art” in San Francisco
Some of the most recognizable names in the art world will be simultaneously on display in San
Francisco’s finest museums June through September.
    • The work of Dale Chihuly, the most famous craft/glass artist living today, will be
        exhibited at the de Young Museum June 14 to September 28.
    • In celebration of the 100th anniversary of Frida Kahlo’s birth, June 14 to September 28,
        SFMOMA will feature approximately 50 paintings spanning the artist’s career from 1926
        to 1954.
    • The work of women impressionists Mary Cassatt, Berthe Morisot, Eva Gonzales, and
        Marie Bracquemond will be showcased at the Legion of Honor June 21 to September 21.
    • The Asian Art Museum will feature Power & Glory: Court Arts of China’s Ming Dynasty
        June 27 to September 21.
    • The Libeskind-designed Contemporary Jewish Museum (CJM) opens June 8 near San
        Francisco’s Yerba Buena Gardens.
California Academy of Sciences New Building to Open in Late 2008
California Academy of Sciences is slated to open in late 2008 in its new 410,000-square-foot
home in Golden Gate Park. Taking shape on the southern perimeter of the Music Concourse,
immediately opposite the new de Young Museum, the $429 million project will feature a
“living,” planted roof blanketed with more than 1.7 million native plants; two large “project
labs,” where the public can interact with staff scientists as they work; a new Morrison
Planetarium; a new Steinhart Aquarium with a two-story swamp and 212,000-gallon, 20-foot
deep living Philippine coral reef habitat; a dramatic, multi-level rainforest exhibit; live animals,
including penguins; and a new piazza in the heart of the building. The building is designed by
Pritzker Prize-winning architect Renzo Piano with local partner, Chong Partners. Founded in
1853, the Academy is the oldest scientific institution in the West.
Historic Fillmore Jazz Corridor Ushers in the Rebirth of Cool with New Clubs, Restaurants
and Nonprofit Jazz Heritage Center
Once known as the “Harlem of the West,” San Francisco’s historic Fillmore jazz district is being
reborn with an infusion of new clubs, restaurants and the opening of the Fillmore Jazz Heritage
Center Museum and gallery. The $72 million, 13-story, mixed-use Fillmore Heritage Center at
1300 Fillmore St. currently houses the second location of world-renowned Yoshi’s Jazz Club and
Restaurant and a new “soulful” American cuisine restaurant, 1300 on Fillmore. The nonprofit
Jazz Heritage Center (JHC) is slated to have its grand opening in February. On the building
perimeter, the JHC will feature 10- by 12-foot rotating public art panels showcasing 52 images of
local and nationally known jazz greats. The JHC will also operate an art gallery, gift shop,
interactive kiosk displays and an electronic timeline of the origins of San Francisco jazz and the
history of the Fillmore multicultural community. Videos, performance workshops and oral history
recording sessions will also be offered in the JHC screening and presentation room.

                           Angela Jackson, Director of Public Relations
                          San Francisco Convention & Visitors Bureau
                                    201 Third Street, Suite 900
                                     San Francisco, CA 94103
                              Tel: 415-227-2603; Fax: 415-227-2631
                                    E-mail: ajackson@sfcvb.org
                             Web site: www.onlyinsanfrancisco.com


                                                 47
 SANTA BARBARA CONFERENCE & VISITORS BUREAU
             & FILM COMMISSION

New Culinary Travel Guide
Back by popular demand and new-and-improved, the Santa Barbara Conference & Visitors
Bureau & Film Commission presents the 2nd edition of the Get Fresh on the American Riviera
Culinary Travel Planner, a comprehensive guide to all things food and drink in Santa Barbara
County. Content includes sustainable seafood, farmer’s markets, regional specialties, cooking
classes, specialty shops and markets, you-pick farms and farm stands, wine trails, micro-
breweries and a dining guide. The free-for-the-asking foodie travel planner and additional
informative content including recipes, itineraries and events are available via
www.santabarbarafresh.com. The complete guide can also be viewed online.

Surf’s Up
Santa Barbara’s surf culture tends to fly under the radar, but the region has always played an
influential role in the international surf scene. Pro surfers Tom Curren, Bobby Martinez and Kim
Merrig and major brands Mr. Zog’s Sex Wax and Al Merrick’s Channel Islands Surfboards all
call Santa Barbara home. Legendary surf spots Rincon, The Ranch and Jalama and living legends
George Greenough, Bruce Brown and Renny Yater also helped put SB on the map. This rich
history is now preserved and the story told via the Santa Barbara Maritime Museum’s permanent
“Surf’s Up!” exhibition, opening late March. The multimedia exhibit features artifacts, photos,
classic surfboards and other memorabilia, along with video clips and oral histories. Upstairs from
the museum, the Endless Summer Bar-Café features memorabilia from Bruce Brown’s iconic
films. Visit www.sbmm.org for more information.

Download This
Travelers bound for the American Riviera can watch Beyond the Rooftops: Santa Barbara’s Red
Tile Walking Tour to get a preview of historic adobes and more recently constructed buildings
that embody the best of the seaside city’s Spanish-style architecture, with its wrought-iron details,
white walls of adobe or smooth stucco, and memorable red tile roofs. Narrated by John O’Hurley
(who played catalog king J. Peterman on the TV series “Seinfeld”), the 16-minute video podcast
leads visitors on a relaxing amble through the oldest part of town, the original Santa Barbara
pueblo. Encompassing 12 small, easily navigated blocks, the tour includes 17 stops and 22
historic adobes dating from the late 1700s through the 1800s, plus many of the structures built in
the Spanish-revival and Moorish styles mandated by community leaders after the devastating
earthquake of 1925. Visit www.santabarbaraca.com/podcasts for more information.


                        Shannon Brooks, Director of Communications
              Santa Barbara Conference & Visitors Bureau & Film Commission
                                      1601 Anacapa St.
                                  Santa Barbara, CA 93101
                           Tel: 805-966-9222; Fax: 805-966-1728
                            E-mail: sbrooks@santabarbaraca.com
                             Web site: www.santabarbaraca.com




                                                 48
                  SANTA CRUZ BEACH BOARDWALK

World’s Best Seaside Amusement Park
The 100-year-old Santa Cruz Beach Boardwalk was recently named the world’s Best Seaside
Amusement Park, winning a prestigious Golden Ticket Award at the amusement industry’s
equivalent of the Oscars. Seaside amusement parks in the United States are becoming
increasingly rare due to ongoing pressure from real estate developers. In the 1920s there were
more than 1,500 authentic waterfront amusement parks in the United States, while today there are
just 24.

New Historic Walking Tour
A self-guided walking tour is now available to guide visitors through points of interest at the
Santa Cruz Beach Boardwalk. The Historic Walking Tour brochure includes many points of
interest and fun historical facts about the 100-year-old Boardwalk and Cocoanut Grove. A map
also includes the location of 18 new interpretive signs. For history buffs looking for more detail, a
Historium is located inside Neptune’s Kingdom arcade and a new book, The Santa Cruz Beach
Boardwalk, A Century by the Sea, is also available. The Boardwalk has two National Historic
Landmarks: the 1924 Giant Dipper roller coaster and the 1911 Looff Carousel.

Year-Round Entertainment at the Santa Cruz Beach Boardwalk
The Santa Cruz Beach Boardwalk’s arcades, open year-round, were named one of the “Coolest
Arcades in the Country” by Tips & Tricks Magazine in 2007 and “The Best Arcade in the
Country” by Giant Magazine in 2006. The arcade features more than 300 arcade games including
a “classics corner” plus miniature golf and laser tag. Some Boardwalk rides, including the historic
Giant Dipper wooden coaster, operate most weekends and holidays during the winter months.
Special weekend events are held throughout the year, including the popular Santa Cruz Clam
Chowder Festival every February. Summer entertainment includes “Free Friday Night Bands on
the Beach.”


                                      Brigid Fuller, Publicist
                                  Santa Cruz Beach Boardwalk
                                         400 Beach Street
                                      Santa Cruz, CA 95060
                              Tel: 831-460-3349; Fax: 831-460-3336
                                E-mail: publicity@scseaside.com
                               Web site: www.beachboardwalk.com




                                                 49
    SANTA CRUZ COUNTY CONFERENCE & VISITORS
                   COUNCIL

Eco-Tour Sails on the Monterey Bay
Pacific Life Eco Tours now offers eco-tourism cruises aboard the 70-foot luxury yacht Chardonnay II.
Each Saturday and Sunday, 49 passengers will have the opportunity to cruise the Monterey Bay National
Marine Sanctuary, one of Santa Cruz County’s most exquisite points of interest and an underwater world
rich in biological resources. These two-hour sails will be narrated by biology experts in partnership with
UC Santa Cruz’s Seymour Marine Discovery Center and local nonprofit and environmental organization
Save Our Shores. Guests will learn about the Monterey Bay’s kelp forest ecosystems, adaptations for
animals living in the oceans and human effects on the sea. Passengers can pet otter fur, taste kelp straight
from the ocean and view amazing sea life up close.

New Joie de Vivre Hotel Property in Santa Cruz
The legendary Coast Santa Cruz Hotel is currently undergoing a major renovation and will reopen this
summer with not only a new look, but a new name. Now managed by Joie de Vivre Hospitality, the
hotel’s guestrooms, meeting and public spaces are being upgraded to a four-star luxury hotel. Features
of the new design include surfboard and bicycle storage, iPod docking stations, reconfigured and
expanded meeting and banquet space, a re-designed pool/lounge area with extensive pool bar
service/menu and fire-pits for evening lingering, turn-down brownies, and a new restaurant featuring
local California organic and sustainable foods. These enhancements will be completed and the new
hotel launched in summer 2008. The results of JDV’s naming contest will also debut, as the Coast Santa
Cruz Hotel takes on a new moniker. The property is adjacent to the Santa Cruz Beach Boardwalk and
Santa Cruz Municipal Wharf, and overlooks the Monterey Bay National Marine Sanctuary.

Santa Cruz County Symphony Celebrates 50th Anniversary Season in 2008
For half a century, the Santa Cruz County Symphony has offered performances showcasing new and
classic works. This season, the symphony features pianist and Grammy nominee Adam Neiman’s
performance of Chopin’s romantic Concerto No. 1. Eastern European folk themes will be explored with
Czech composer Antonin Dvorák’s Symphony No. 7, considered his greatest work. The final concert of
the 50th season, in May, features Fanfare for the Common Man; Shakespeare’s Merchant of Venice
supplies the text for Serenade to Music; Escales explores three Mediterranean ports-of-call; and
Symphony of Psalms holds an unusual combination of instruments, with 10 double reeds and a
remarkable absence of violins, replaced by the chorus. Polovtsian Dances brings the season to a
climactic close.


                          Christina Glynn, Communications Director
                      Santa Cruz County Conference & Visitors Council
                                       1211 Ocean Street
                                    Santa Cruz, CA 95060
                            Tel: 831-429-7281; Fax: 831-425-1260
                                 E-mail: cglynn@santacruz.org
                             Web site: www.santacruzcounty.travel




                                                 50
  SANTA MONICA CONVENTION & VISITORS BUREAU

Second Time Around: It’s All About the Dining in Santa Monica
For the second year in a row, the 2008 Zagat Survey named Santa Monica the best area for dining
in all of Southern California. Chefs craft wonderful food with the healthiest ingredients bought
from the local farmer’s market. The city’s unpretentious, laid-back vibe draws chefs who love
cooking for sharp, smart, sophisticated people. Santa Monica (with Mélisse, Josie, Capo, Chinois
on Main and Valentino) remains Zagat surveyors’ pick for the area with the best restaurants who
have been featured in Esquire, The New York Times, Bon Appetit, Conde Nast Traveler, Travel &
Leisure and Gourmet.

The Luxurious Lap of Santa Monica
Santa Monica has long been a haven for lovers of the life of luxury. Whether renting an exotic
convertible car for the day from Midway Exotic Cars on Ocean Avenue, staying at posh luxury
resorts like Casa Del Mar (who offers cellular phone rentals) or lounging beachside sipping
cocktails with celebrities, Santa Monica promises chic comfort, four-star pampering and
matchless leisure. Unique luxury services also include The Lobster Restaurant’s new “Concierge”
service, which grants access to wireless Internet and electrical outlets for charging cell phones
and laptops, searching for movie times, calling taxis and limo drivers, and securing luggage.

Beachside Bohemia-Santa Monica is the Artists Home
Painters, sculptors, actors, musicians, public artists, playwrights and poets are all a part of what
makes Santa Monica a uniquely artistic city. Drawing on a tradition of cultural explosions and
artistic merges, the city continues to be a uniquely coastal and artistic hub of the world, boasting
84 museums and galleries, 37 pieces of public art and an endless array of performing arts venues.
The Stage Arts Campus at Santa Monica College is the city’s latest addition. The 3.5 acre campus
is now home to performing and visual arts classes, public performances and exhibits, professional
training and community arts education.


   Dawn Smith, Public Relations Manager                         Misti Kerns, President/CEO
Santa Monica Convention & Visitors Bureau              Santa Monica Convention & Visitors Bureau
          1920 Main Street, Suite B                              1920 Main Street, Suite B
       Santa Monica, CA 90405-1006                            Santa Monica, CA 90405-1006
   Tel: 310-319-6263; Fax: 310-319-6273                   Tel: 310-319-6263; Fax: 310-319-6273
      E-mail: dsmith@santamonica.com                        E-mail: mkerns@santamonica.com
      Web site: www.santamonica.com                          Web site: www.santamonica.com




                                                51
                             SEAWORLD SAN DIEGO

“Sesame Street” Favorites Become Permanent SeaWorld San Diego Residents
Starting this spring, Elmo, Bert and Ernie, Cookie Monster, Big Bird and other “Sesame Street”
favorites become Shamu’s newest friends. In May, SeaWorld unveils “Sesame Street Bay of
Play,” a whimsical play area with three new family-friendly rides, Sesame character meet-and-
greets, photo opportunities, and boatloads of laughs and hugs. In March, SeaWorld will debut two
other Sesame Street-themed attractions: “Big Bird’s Beach Party” stage show, a musical
production starring Big Bird and other Sesame characters, and Sesame Street presents Lights,
Camera, Imagination!, a dazzling new 4-D movie that has Elmo, Bert and Ernie, Cookie Monster
and Big Bird swimming through the ocean and flying through the sky. And, if this isn’t enough to
film, record or write about, join SeaWorld guests for breakfast with Elmo and his Sesame Street
friends. During this character dining adventure, a variety of other Sesame Street friends will
mingle and pose for pictures with diners before and during breakfast buffets.

SeaWorld’s Halloween Festivities Invades the Park with Family-Friendly “haunts”
Held each weekend between October 4 and November 2, SeaWorld’s Halloween event promises to
feature interactive trick-or-treat stations. The family-friendly festival includes live entertainment at
the front of the park and tons of not-too-spooky fun for guests of all ages.

Re-live Days as a Happy Camper at SeaWorld’s Resident Camp
During the spring and summer, children and teens not only explore the world of animals, but
engage in some serious fun at SeaWorld’s Resident Camp. Children in grades 4 through 12 can
participate in the explorations while they spend six nights at SeaWorld and discover firsthand
how to care for the park’s animals. Out-of-park excursions also are part of the adventure in this
ultimate resident camp. All SeaWorld camps are accredited by the American Camp Association.


                 Booker T. Crenshaw Jr., Senior Public Relations Representative
                                    SeaWorld San Diego
                                     500 SeaWorld Drive
                                    San Diego, CA 92109
                            Tel: 619-226-3620; Fax: 619-226-3953
                           E-mail: booker.crenshaw@seaworld.com
                            Web site: www.seaworldsandiego.com




                                                  52
                 SEQUOIA VALLEY VISITORS COUNCIL

  Little Orange Takes Bite of Big Apple’s Sports Ideas
  A walking tour by elected officials from the City of Lindsay during a 2005 visit to New York
  would forever change the course of economic development and lifestyle in Lindsay. Chelsea
  Piers, a sports and entertainment complex in the Big Apple, served as the inspiration for the
  McDermont Field House & Sport Center in Lindsay, a former fruit packing facility that now
  houses a variety of amenities for local residents and visitors including laser tag, indoor basketball,
  volleyball, dance classes, a video arcade, skate park, fitness center, FlowRider wave machine,
  three indoor soccer fields, rock climbing wall and giant sequoia treehouse, plus offices and other
  amenities including food concessions and sports clothing and equipment sales. Lindsay has a
  population of approximately 10,000.

  Visitors Enjoy the Sequoia Shuttle
  A one-of-a-kind partnership between the City of Visalia and the National Park Service has
  resulted in the establishment of the Sequoia Shuttle, which was launched in 2007. Operating
  Memorial through Labor Day weekend, the Sequoia Shuttle travels from locations throughout
  Visalia and takes visitors to Sequoia National Park, where visitors can enjoy destinations such as
  the Giant Forest Museum, Sherman Tree, Moro Rock, Lodgepole Visitors Center and Wuksachi
  Lodge. The shuttle connects with an internal park shuttle that allows visitors to not waste any
  time driving, parking or even paying park entry fees – they can just enjoy the scenery.

  The World of Agriculture Means Business at the 2008 World Ag Expo
  With more than 1,700 exhibitors and 100,000 attendees from 67 countries all on 2.6 million
  square feet of showgrounds, the World Ag Expo is the largest ag expo of its kind worldwide.
  During the show, February 12-14, visitors will see acres of new innovations and technology.
  From the showcased products in the New Product Center to informative seminars, Ride and Drive
  demonstration areas, offsite farm tours, special Expo events and new product rollouts, World Ag
  Expo is a three-day event packed with the tools and information farmers need to improve their
  operations.


        Paul Saldana, President and CEO                          Glenn Morris, Executive Director
Tulare County Economic Development Corporation                 Visalia Convention & Visitor’s Bureau
        Sequoia Valley Visitors Council                           Sequoia Valley Visitors Council
                 4500 S. Laspina                                          4500 S. Laspina
                Tulare, CA 93274                                         Tulare, CA 93274
      Tel: 559-688-3388; Fax: 559-688-1406                     Tel: 559-334-0141; Fax: 559-334-0143
           E-mail: paul@edctulare.com                              E-mail: glenn@visitvisalia.org
        Web site: www.sequoiavalley.com                          Web site: www.sequoiavalley.com




                                                   53
                     SIERRA RAILROAD COMPANY

Skunk Train
The 123-year-old Skunk Train is one of America’s most popular railroads. Considered one of the
10 best train rides in America, the 40-mile trip cuts through the mountains, crosses 30 bridges,
goes through mountain tunnels, passes spectacular redwood forests and includes a stop at
Northspur. Passengers board in Fort Bragg or Willits (135 miles north of San Francisco) on
California’s North Coast. In addition to historic motorcars and diesel engines, the most popular
trips are those with the 83-year-old Baldwin Locomotive #45. The Skunk nickname originated in
1925 because the smelly fuel used back then prompted people to say, “You smell ‘em before you
see ‘em.”

Sierra Railroad Dinner Train
Sierra Railroad hosted the first North American dinner train in the 1970s, and launched the Sierra
Railroad Dinner Train in 1999. Considered one of the five best dinner trains in the West, guests
are served gourmet lunches, brunches and dinners in beautiful dining cars while rolling through
scenic countryside. Specialty trips include Spring Wildflower Specials, Murder Mysteries, Wild
West with steam engines, and Rail & Raft with a float trip. Passengers board in Oakdale (90
miles east of San Francisco) on the way to Yosemite. Sierra is known as the “Movie Railroad” for
making hundreds of films, including High Noon and Back to the Future.

Sacramento RiverTrain
The Sacramento RiverTrain is the newest dinner train in North America. Passengers board in
Woodland (15 miles northwest of Sacramento) and ride along the Sacramento River and through
rich agricultural land. The highlight of the 28-mile excursion is crossing an 8,000-foot wooden
trestle, the longest in the West. Passengers can relax and enjoy the view from the RiverTrain’s
three open-air cars and four enclosed air-conditioned cars. In addition to the train ride, trips
usually include meals and entertainment. Popular trips include Dinners, Murder Mysteries, Great
Train Robberies, Sunday Brunch, Pumpkin Patch and Christmas Trains.


                                Christopher G. Hart, President
                                   Sierra Entertainment
                                  330 South Sierra Avenue
                                     Oakdale, CA 95361
                   Tel: 209-848-2100 & 1-800-866-1690; Fax: 209-848-8595
                               E-mail: chart@sierrarailroad.com
                               Website: www.sierrarailroad.com




                                               54
                                 SKI LAKE TAHOE

World-Class, Legendary Terrain
Ski Lake Tahoe resorts feature more than 100 lifts, 50 runs and 18,000 acres of superpipes,
expansive parks, wide open groomers and new resort backcountry terrain and instruction
programs. With resorts continually receiving accolades in the annual resort rankings, it’s no
surprise that Ski Lake Tahoe resorts have hosted the Olympics, top national winter sports
competitions and also have top-ranked ski and snowboarders calling the resorts their home
mountains.

Lake Tahoe’s Environmental Commitment
Lake Tahoe and the Ski Lake Tahoe resorts outpace other winter resort destinations with
environmentally sustainable practices, including more than $1 billion invested toward
environmental improvement programs. Lake Tahoe area resorts, organizations, citizens, and
conservation and protection agencies have made significant progress to reduce environmental
impact by restoring the pristine Lake, keeping forests healthy, improving air quality, enhancing
transportation and recreation, protecting wildlife, and enacting environmental education
programs.

Never-Ending Family Fun
Lake Tahoe offers plenty of options for every member of the family. Each of the Ski Lake Tahoe
resorts have unique ski and snowboard programs for kids and teens, and children can participate
in activities ranging from indoor arts and crafts, movie watching, outdoor snow play activities,
tram rides, and snowshoeing, to name a few. Off the hill, there are seasonal group family rituals
ranging from European-style sleigh rides to ice skating, all-night arcades and even circus shows.


     Eric Doyne, Public Relations Officer               Savannah Cowley, Media & Public Relations
              Ski Lake Tahoe                                       Squaw Valley USA
              P.O. Box 10797                                         Ski Lake Tahoe
        South Lake Tahoe, CA 96158                                    P.O. Box 2007
             Tel: 415-829-2575                                  Olympic Valley, CA 96146
           E-mail: eric@d.ispat.ch                        Tel: 530-452-7130; Fax: 530-452-7202
      Web site: www.skilaketahoe.com                           E-mail: scowley@squaw.com
                                                                Web site: www.squaw.com




                                                55
           SONOMA COUNTY TOURISM BUREAU

Wine Country Like You Own It: Grape Camp, Vineyard Walks and More
It’s one thing to visit California’s famed wine country and stay in a hotel and visit wineries
and spas. It’s another thing altogether to visit wine country and pick and crush your own
grapes, blend wine with the winemaker, and chat with the chef about the best foods to pair
with your wine. Just 30 minutes from the Golden Gate Bridge, the Sonoma wine country
offers experiential vacations for oenophiles and novices alike. Grape Camp 2008, running
September 29 – October 1, offers visitors the chance to learn about winemaking from the
vineyard to the kitchen. Pick grapes, blend wine, meet the chef and talk to the winemaker. It’s
summer camp for adults. Vineyard Walks offers guided hikes through rolling green vineyards
and past hills dotted with oaks and redwoods, as hikers hear about organic and biodynamic
farming methods to ensure sustainability.

The Spa Treatment You Could Eat
Northern California’s Sonoma County features spa treatments that incorporate the terroir of
the land: grape-seed exfoliants, local honey, lavender harvested across the street, fresh rose
petals and organic goats’ milk. With more than 40 spas, the only cedar-enzyme bath in the
United States, and the epicenter of the organic and “green” spa movement, it’s no wonder
people come for their Sonoma County “aaahhhhhh…”

Even Educated Fleas Do It…
While the Sonoma County Tourism Bureau doesn’t take a stance on the love life of
siphonaptera, educated or not, one thing is clear: the Sonoma wine country has a way of
helping people fall in love. Sweeping vistas of rolling vineyards, rugged wind-born ocean
bluffs and quiet stands of towering redwoods set the stage for a romantic trip. With luxury
hotels, quiet inns, secluded B&Bs and cozy vacation rentals, all you need is a great dinner at
one of the out-of-the way places featuring locally grown food, accompanied by a glass of the
local vintage and your loved one. Let’s do it, let’s fall in love, in Sonoma County.


                   Tim Zahner, Director of Public Relations and Marketing
                            Sonoma County Tourism Bureau
                                 420 Aviation Blvd., #106
                                  Santa Rosa, CA 95403
                          Tel: 707-522-5810; Fax: 707-530-7252
                           E-mail: tzahner@sonomacounty.com
                            Web site: www.sonomacounty.com




                                            56
 TALE OF TWO CITIES: PASADENA & SANTA CLARITA

Gamble House Celebrates 100th Anniversary
Only in Pasadena is one of the best preserved examples of Craftsman-style architecture at The
Gamble House. Celebrating its 100th anniversary in 2008 with a series of special events, The
Gamble House was built by Charles and Henry Greene in 1908 for David and Mary Gamble (of
Procter & Gamble) and recently completed a $3.5 million exterior restoration. While in town for
the celebrations, guests can stay at the newly-rebranded The Langham Huntington Hotel & Spa,
the AAA Five Diamond hotel that has been a Pasadena landmark since 1907, set on 23 sprawling
acres. And, visit one of the largest classical Chinese gardens ever built outside of China, Garden
of Flowing Fragrance at The Huntington Library, Art Collections and Botanical Gardens. Visit
www.pasadenacal.com for more information.

Pasadena: Simply More Taste
Home to the California School of Culinary Art, one of the two internationally-renowned Le
Cordon Bleu Culinary Schools in California, Pasadena is a city of culinary discovery with a
diverse collection of dining experiences touching every corner of the globe. The Vertical Wine
Bistro pairs small-plate bistro fare with a selection of 250 wines from around the world – a
creation of acclaimed oenophile Mike Farwell and film producer Gale Ann Hurd. Paseo Cantina
features authentic Mexican cuisine. Tani serves up Japanese specialties. This unique culinary
destination has more than 500 restaurants ranging from charming outdoor cafes to elegant dining
rooms. Visit www.pasadenacal.com for more information.

Arts, Events, and Culture in Santa Clarita
Today’s savvy traveler demands more from a vacation that a pretty view and a plush hotel room.
They want to experience the culture, arts and events unique to a destination, and Santa Clarita
delivers just that. Located 30 miles north of Los Angeles, Santa Clarita boasts a year-round
calendar of unique experiences. Watch the worlds best cyclists race to the finish as part of the
Amgen Tour of California. Shake hands and share conversation with golf legends at the AT&T
Champions Classic. Step behind the scenes of a working Western movie ranch and relive the
magic of a bygone era at the Cowboy Festival. Savor and sample a world of wine at the Loose
Goose Wine Festival, or challenge the mind, body and soul at the Santa Clarita Marathon. Visit
www.visitsantaclarita.com for more information.


                Melissa Brabender, Account Supervisor, Wills Communications
                                      Tale of Two Cities
              Pasadena Convention & Visitors Bureau & City of Santa Clarita
                                    171 S. Robles Avenue
                                     Pasadena, CA 91101
                            Tel: 626-795-9311; Fax: 626-795-9656
                             E-mail: mbrabender@willscom.com
                Web sites: www.pasadenacal.com & www.visitsantaclarita.com




                                                57
                 UNIVERSAL STUDIOS HOLLYWOOD

The Simpsons Come to Universal Studios Hollywood: New Mega-Attraction Opens May
“Woo Hoo!” Universal Studios Hollywood adds animated fun and excitement to the roster as
FOX’s blockbuster hit series The Simpsons becomes the inspiration for the world’s most highly
anticipated new theme park ride. Homer, Marge, Bart, Lisa and Maggie Simpson – stars of TV’s
longest running series – will ride along with guests in the new mega-attraction opening at
Universal Studios Hollywood in May 2008. Guests will be rocketed along with the Simpson
family on an exhilarating and vividly imaginative adventure. They’ll experience a side of
Springfield previously unexplored as they enjoy the new ride’s interpretation of the thrill rides,
dark rides and “live” shows that make up a new fantasy amusement park dreamed up by the
show’s cantankerous Krusty the Clown. Universal’s award-winning creative team is collaborating
with The Simpsons Creator and Executive Producer Matt Groening and Executive Producer James
L. Brooks to create and open the first-ever mega-attraction based on the blockbuster TV series. It
will feature the show’s classic humor and many of its instantly recognizable characters – all
voiced by the original actors.
“IFly Hollywood” Takes Off at Universal Citywalk, Launching L.A.’s First Indoor
Skydiving Wind Tunnel
Universal CityWalk takes “extreme” to a new level with the introduction of “iFly Hollywood,”
L.A.’s first ever indoor extreme sky-diving wind tunnel, elevating skydivers to new heights of up
to 30 feet and suspending them mid-air at wind speeds of more than 125 miles per hour – also
affording them a 360-degree panoramic view of the landmark pedestrian promenade. Guests will
don authentic skydiving sports gear, sans parachute, and become acquainted with sequences of
awesome aerial body maneuvers to elevate the skydiving experience. Certified skydiving
instructors provide individualized training prior to each skydiving adventure that focuses on
safety and a series of hand signaling to communicate within the wind tunnel. Each “iFly
Hollywood” flight session equates to one actual skydiving jump. Participants are presented with a
Certificate of Completion following their flight. For additional information and details on pricing
and special package options, visit www.iflyhollywood.com. Information about Universal
CityWalk can be found at www.citywalkhollywood.com.
Universal Studios Hollywood Showcases Never-Before-Seen Film Propos, Costumes,
Wardrobe and Artifacts in New “Universal’s World of Entertainment”
Universal Studios Hollywood calls action on “Universal’s World of Entertainment,” an inspiring
new attraction showcasing a vast collection of rare, never-before-seen props, costumes, wardrobe,
artifacts and special effects amassed from Universal Pictures’ film library of more than 6,000
classic and contemporary movies from 1913 to today. The interactive attraction, which will be
updated regularly, will feature a series of insightful trivia kiosks and film clips all thoughtfully
assembled in one place. Most notably, “Universal’s World of Entertainment” will serve as a
tangible showcase for the numerous props and costumes featured in current Universal films,
providing guests with an immediacy of seeing these items first-hand after viewing them in
context on the big screen.

    Janel Moncada, Manager of Publicity                  Eliot Sekuler, Vice President of Publicity
        Universal Studios Hollywood                            Universal Studios Hollywood
    100 Universal City Plaza, Bldg. 5511                   100 Universal City Plaza, Bldg. 5511
          Universal City, CA 91608                               Universal City, CA 91608
   Tel: 818-622-5985; Fax: 818-622-0407                   Tel: 818-622-6896; Fax: 818-622-0407
    E-mail: janel.moncada@nbcuni.com                         E-mail: eliot.sekuler@nbcuni.com
Web site: www.universalstudioshollywood.com            Web site: www.universalstudioshollywood.com

                                                58
                              THE WINE INSTITUTE

Explore the Many New and Emerging Wine Regions Throughout California
Wineries can now be found in nearly every corner of California, as the number of wineries has
tripled to 2,700 in the last few decades, and winegrapes are grown in 46 of the state’s 58 counties.
Emerging wine regions throughout the state are establishing unique wine cultures and
specializing in specific styles and varietals. Discover Paso Robles Syrah, Amador or Lodi
Zinfandels, Santa Barbara Pinot Noirs and Mendocino Sparkling Wines. More than 20 regional
wine associations exist to help visitors explore favorite regions and new and undiscovered wine
experiences.

You’re the Winemaker
Several California wineries offer consumers a chance to play winemaker, from participating in
winemaker weekends, blending seminars, harvest camps and pruning workshops to owning a
backyard vineyard or producing a custom barrel of wine. The romance of the vineyards, the art
and science of winemaking and the enjoyment of sharing it with others are the passions of many.
You can become involved in the wine business without making a career change, be it a day-long
wine experience or a more committed venture of creating wine through a consumer-friendly
custom crush winery.

California Wine Month 2008
Visitors to California wine country can find great tips for touring and traveling at
www.californiawineevents.com, which includes listings of regional and winery events, festivals,
special tastings and tours, winemaker dinners, winery concerts and more. While each month
delivers fun and excitement in every California wine region, September is time for extra
celebration, not only of the grape harvest, but of California Wine Month, when growers and
winemakers, most of them in family-run businesses, are recognized for producing wines highly
sought-after around the world.


       Robert Koch, President & CEO                       Nancy Light, Director of Communications
            The Wine Institute                                      The Wine Institute
        425 Market Street, Suite 1000                           425 Market Street, Suite 1000
          San Francisco, CA 94105                                 San Francisco, CA 94105
   Tel: 415-356-7520; Fax: 415-543-5882                    Tel: 415-356-7520; Fax: 415-543-5882
 E-mail: communications@wineinstitute.org                     E-mail: nlight@wineinstitute.org
      Web site: www.wineinstitute.org                         Web site: www.wineinstitute.org




                                                59
                           NEW YORK MEDIA RECEPTION
                                JANUARY 29, 2008


    Elaine Cali, VP of Communications                 Juan J. Flores, Communications Manager
         Anaheim Orange County                                Anaheim Orange County
       Visitor & Convention Bureau                         Visitor & Convention Bureau
             800 W Katella Ave                                   800 W Katella Ave
            Anaheim, CA 92803                                    Anaheim, CA 92803
   Tel: 714-765-8853; Fax: 714-765-8861                Tel: 714-765-8854; Fax: 714-765-8861
        E-mail: ecali@anaheimoc.org                        E-mail: jflores@anaheimoc.org
       Web site: www.anaheimoc.org                         Web site: www.anaheimoc.org


Jennifer Cooke, Director of Public Relations                      Alexandra Hall,
 Beverly Wilshire, A Four Seasons Hotel                                CEO
            9500 Wilshire Blvd                                 Airship Ventures, Inc.
          Beverly Hills, CA 90212                           654 N Santa Cruz Ave, #300
  Tel: 310-385-3917; Fax: 310-859-9232                          Los Gatos, CA 95030
 E-mail: jennifer.cooke@fourseasons.com                Tel: 408-317-4310; Fax: 408-317-4311
                 Web site:                              E-mail: ahall@airshipventures.com
   www.fourseasons.com/beverlywilshire                  Web site: www.airshipventures.com


     Lisa Reynolds, Executive Director                       Nanci Sikes, Vice President
         Calaveras Visitors Bureau                            California's High Sierra
                 P.O. Box 637                                       P.O. Box 48
          Angels Camp, CA 95222                              Mammoth Lakes, CA 93546
   Tel: 209-736-0049; Fax: 209-736-9124                Tel: 209-533-4420; Fax: 209-533-0956
        E-mail: lisa@gocalaveras.com                          E-mail: tcvb@mlode.com
      Web site: www.gocalaveras.com                     Web site: www.visithighsierra.com


              Amelia Neufeld,                                       Jennifer Jasper,
     Domestic Media Relations Manager                    Deputy Director of Communications
California Travel and Tourism Commission            California Travel and Tourism Commission
          980 9th Street, Suite 480                           980 9th Street, Suite 480
           Sacramento, CA 95814                                Sacramento, CA 95814
   Tel: 916-319-5424; Fax: 916-444-0410                Tel: 916-319-5428; Fax: 916-444-0410
    E-mail: aneufeld@visitcalifornia.com                 E-mail: jjasper@visitcalifornia.com
      Web site: www.visitcalifornia.com                   Web site: www.visitcalifornia.com




                                               60
              Antonette Eckert,                               Robert P. Koch,
 Advertising and Co-Op Marketing Manager                     President and CEO
California Travel and Tourism Commision                  California Wine Institute
       Co-Op Marketing Programs                         425 Market Street, Suite 1000
          980 9th Street, Suite 480                       San Francisco, CA 94105
           Sacramento, CA 95814                    Tel: 415-356-7520; Fax: 415-543-5882
  Tel: 916-319-5405; Fax: 916-444-0410           E-mail: Communications@wineinstitute.org
    E-mail: aeckert@visitcalifornia.com               Web site: www.wineinstitute.org
     Web site: www.visitcalifornia.com


 Nancy Light, Director of Communications                     Diane Mandeville,
        California Wine Institute                        Vice President of Marketing
       425 Market Street, Suite 1000                           Cannery Row
         San Francisco, CA 94105                              555 Abrego Street
  Tel: 415-356-7520; Fax: 415-543-5882                      Monterey, CA 93940
     E-mail: nlight@wineinstitute.org              Tel: 831-657-6484; Fax: 831-373-4812
     Web site: www.wineinstitute.org               E-mail: dmandeville@canneryrow.com
                                                      Web site: www.canneryrow.com

              Jeff Burghardt,                                   Bea Wolfe,
  President, Anda-Burghardt Advertising          Director of Marketing for Passport Resorts
           Carmel-by-the-Sea                    Cavallo Point The Lodge at the Golden Gate
       419 Webster Street, Suite 201                         601 Murray Circle
           Monterey, CA 93940                               Saucalito, CA 94965
  Tel: 831-646-9200; Fax: 831-646-9300             Tel: 415-788-7870; Fax: 415-788-7872
     E-mail: jeff@abadvertising.com                 E-mail: bwolfe@passportresorts.com
    Web site: www.abadvertising.com                   Web site: www.cavallopoint.com


         Catherine Boire, Principal                            Susan Wilson,
           CB Public Relations                        Vice President, Communications
           1234 Cayetano Drive                                 CityPass, Inc.
             Napa, CA 94559                        PMB 188 8711 E Pinnacle Peak Road
  Tel: 707-255-5997; Fax: 707-255-5961                     Scottsdale, AZ 85255
        E-mail: cboirepr@aol.com                   Tel: 888-299-4248; Fax: 480-513-4248
     Web site: cbpublicrelations.com                   E-mail: susanw@citypass.com
                                                        Web site: www.citypass.com

      Ann Kelsey, Account Executive                              Bob Deuel,
       Destination Hotels & Resorts                       Public Relations Director
 c/o Wills Communications 10855 Sorrento                    Disneyland Resort
           Valley Road, Suite 207                   1150 W. Magic Way, DRC- 2nd Fl
           San Diego, CA 92121                              Anaheim, CA 92802
   Tel: 858-450-1120; Fax: 858-450-1190            Tel: 714-284-6385; Fax: 714-284-6312
     E-mail: annkelsey@willscom.com                  E-mail: robert.deuel@disney.com
     Web site: www.estancialajolla.com                 Web site: www.disneyland.com
         www.laubergedelmar.com




                                           61
              Susan Thomas,                                  Bonnie Fernald Fontayne,
        Public Relations Manager                            Internet Relations Manager
            Disneyland Resort                                  The Fontayne Group
    1150 W. Magic Way, DRC- 2nd Fl                            11127 Water Oak Drive
           Anaheim, CA 92802                                  Port Richey, FL 34668
            Tel: 714-781-4448                        Tel: 1-800-841-0850; Fax: 310-496-2937
   E-mail: susan.e.thomas@disney.com                      E-mail: bonnie@fontayne.com
     Web site: www.disneyland.com                          Web site: www.fontayne.com


Tony Pistillo, Director of Public Relations         Shelby Taylor, Director of Public Relations
      Four Seasons Resort Aviara                      Four Seasons Hotel Westlake Village
          7100 Four Seasons Pt                                   Two Dole Drive
           Carlsbad, CA 92011                              Westlake Villiage, CA 91362
 Tel: 760-603-6848; Fax: 760-603-6822                 Tel: 818-575-3099; Fax: 818-575-3111
 E-mail: tony.pistillo@fourseasons.com               E-mail: shelby.taylor@fourseasons.com
 Web site: www.fourseasons.com/aviara                    Web site: www.fourseasons.com


Sarah Cairns, Director of Public Relations          Gena Downey, Director of Public Relations
    Four Seasons Hotel Los Angeles                            Four Seasons Resort
           300 S. Doheny Drive                            The Biltmore Santa Barbara
          Los Angeles, CA 90048                                1260 Channel Drive
 Tel: 310-786-2212 Fax: 310-385-4931                         Santa Barbara, CA 93108
 E-mail: sarah.cairns@fourseasons.com                Tel: 805-565-8270; Fax: 805-565-8326
Web site: www.fourseasons.com/losangeles             E-mail: gena.downey@fourseasons.com
                                                   Web site: www.fourseasons.com/santabarbara


           Mary Ann Mcalea,                                       Beth Pollock,
 Vice President, Folsom Tourism Bureau                          Director of Sales
  Gold Country Visitors Association                          Grande Colonial Hotel
              P.O. Box 637                                     910 Prospect Street
        Angels Camp, CA 95222                                  La Jolla, CA 92037
 Tel: 916-985-2698; Fax: 916-985-4117                Tel: 858-729-5388; Fax: 858-454-5783
  E-mail: mamcalea@visitfolsom.com                  E-mail: bpollock@thegrandecolonial.com
       Web site: www.calgold.org                      Web site: www.thegrandcolonial.com



                Tegan Firth,                        Wendy Haase, Director of Public Relations
   Corporate Public Relations Manager                          Huntington Beach
     Hornblower Cruises & Events                         Conference & Visitors Bureau
        Pier 3 Hornblower Landing                           301 Main Street, Suite 208
         San Francisco, CA 94111                          Huntington Beach, CA 92648
  Tel: 415-983-8208; Fax: 415-438-8301             Tel: 714-969-3492 x207; Fax: 714-969-5592
      E-mail: tfirth@hornblower.com                      E-mail: wendy@surfcityusa.com
     Web site: www.hornblower.com                        Web site: www.surfcityusa.com




                                              62
            Erika Garcia-Lavyne,                      Carol Martinez, Associate Vice President,
         Director of Public Relations                   Media Relations & Communications
       Hyatt Regency Century Plaza                           LA INC. The Los Angeles
          2025 Avenue of the Stars                       Convention and Visitors Bureau
           Los Angeles, CA 90067                             333 S. Hope St., 18th Floor
   Tel: 310-551-3299; Fax: 310-551-7548                       Los Angeles, CA 90071
         E-mail: elavyne@hyatt.com                     Tel: 213-236-2357; Fax: 213-624-9746
   Web site: www.centuryplaza.hyatt.com                      E-mail: cmartinez@lainc.us
                                                      Web site: www.discoverLosAngeles.com


Julie Estrada, Public Relations Representative           Beth Downing, PR Representitive
           LEGOLAND California                                LEGOLAND California
           One LEGOLAND Drive                                 One LEGOLAND Drive
             Carlsbad, CA 92008                                 Carlsbad, CA 92008
    Tel: 760-918-5377; Fax: 760-918-5375               Tel: 760-918-5379; Fax: 760-918-5375
     E-mail: julie.estrada@legoland.com                 E-mail: beth.downing@legoland.com
         Web site: www.legoland.com                         Web site: www.legoland.com


             Megan Rodriguez,                         Brian Garrido, Senior VP/ Partner Burditch
          Public Relations Manager                           Marketing Communications
             Long Beach Area                                       Marina del Rey
      Convention & Visitors Bureau                        Convention and Visitors Bureau
    One World Trade Center, 3rd Floor                          118 1/2 S. La Brea Ave
           Long Beach, CA 90831                                Los Angeles, Ca 90036
   Tel: 562-495-8326; Fax: 562-435-5653                Tel: 323-932-6262; Fax: 323-932-1425
    E-mail: meganr@longbeachcvb.org                        E-mail: brian@burditchmc.com
    Web site: www.visitlongbeach.com                       Web site: www.visitmarina.com


 Valerie Arias, Senior Account Coordinator                       Scott Schneider,
   Burditch Marketing Communications                           Executive Director
             Marina del Rey                           Mendocino County Lodging Association
     Convention and Visitors Bureau                               P.O. Box 550
          118 1/2 S. La Brea Ave                             Little River, CA 95456
          Los Angeles, A 90036                                 Tel: 707-964-9010
  Tel: 323-932-6262; Fax: 323-932-1425                      E-mail: admin@mcla.info
     E-mail: valerie@burditchmc.com                       Web site: www.gomendo.com
      Web site: www.visitmarina.com


      Emily Polsby, Public Relations                   Koleen Hamblin, Koli Communications
 Mendocino County Lodging Association                            Monterey County
             524 Union Street                             Convention & Visitors Bureau
         San Francisco, CA 94133                                  765 Wave Street
  Tel: 415-788-4114; Fax: 415-788-4115                          Monterey, CA 93940
      E-mail: emily@hypehouse.com                      Tel: 800-987-9057; Fax: 805-899-4153
       Web site: www.gomendo.com                             E-mail: link2koli@aol.com
                                                         Web site: www.monteryinfo.com


                                                 63
               Carol Baetzel,                                 Maris Somerville,
    Corporate Director- Public Relations               President, Somerville Associates
     Noble House Hotels & Resorts                      Noble House Hotels & Resorts
          225 108th Ave NE # 300                         12121 Wilshire Blvd Ste 205
            Bellevue, WA 98004                             Los Angeles, CA 90025
   Tel: 6029315422; Fax: 602-374-3014               Tel: 310-207-5663; Fax: 310-826-8042
  E-mail: cbaetzel@noblehousehotels.com               E-mail: maris@somervillepr.com
   Web site: www.noblehousehotels.com                 Web site: www.somervillepr.com

Jessica VanPernis, Communications Manager              Pettit Gilwee, PR Representitive
         Northstar-at-Tahoe Resort                  North Lake Tahoe Visitors Bureaus
                 P.O. Box 129                                    PO Box 8203
              Truckee, CA 96160                             Tahoe City, CA 96145
   Tel: 530-562-3866; Fax: 530-562-3544             Tel: 530-583-2138; Fax: 530-583-2108
     E-mail: jvanpernis@boothcreek.com                   E-mail: pettit@gilweepr.com
    Web site: www.northstartattahoe.com               Web site: www.gotahoenorth.com

            Manette Belliveau,                    Mark Graves, Director of Communications
            Executive Director                          Palm Springs Desert Resorts
 Oakland Convention & Visitors Bureau                Convention & Visitors Authority
              463 11th Street                                70-100 Hwy. 111
            Oakland, CA 94607                            Rancho Mirage, CA 92270
  Tel: 510-839-9000; Fax: 510- 839-5924            Tel: 760-969-1330; Fax: 760-770-9001
    E-mail: manette@oaklandcvb.com                 E-mail: mgraves@palmspringsusa.com
      Web site: www.oaklandcvb.com                  Web site: www.palmspringsusa.com

   Greg Purdy, Media Relations Manager           Joanne Hirasaki, Director of Communications
           Palm Springs Follies                           Roaring Camp Railroads
  125 E. Tahquitz Canyon Way, Suite 209           P.O Box G-1, Graham Hill Road at Roaring
          Palm Springs, CA 92262                                  Camp Road
   Tel: 760-778-7654 Fax: 760-322-3196                        Felton, CA 95018
        E-mail: media@psfollies.com                 Tel: 831-335-4484; Fax: 831-335-3509
        Web site: www.psfollies.com                   E-mail: joanne@roaringcamp.com
                                                      Web site: www.roaringcamp.com

            Tom Klein, Owner                       Robert Larsen, Public Relations Director
        Rodney Strong Vineyards                           Rodney Strong Vineyards
       11455 Old Redwood Highway                        11455 Old Redwood Highway
          Healdsburg, CA 95448                             Healdsburg, CA 95448
  Tel: 707-433-6521; Fax: 707-433-0939              Tel: 707-433-6521 Fax: 707-433-0939
    E-mail: tklein@rodneystrong.com                  E-mail: rlarsen@rodneystrong.com
    Web site: www.rodneystrong.com                    Web site: www.rodneystrong.com

  Lucy Steffens, Director of Travel Media        Shannon Brooks, Director of Communications
Sacramento Convention & Visitors Bureau                         Santa Barbara
                1608 I Street                          Conference & Visitors Bureau
           Sacramento, CA 95814                                1601 Anacapa St
   Tel: 916-808-5553; Fax: 916-808-7788                    Santa Barbara, CA 93101
  E-mail: lsteffens@cityofsacramento.org            Tel: 805-966-9222; Fax: 805-966-1728
      Web site: www.discovergold.org                E-mail: sbrooks@santabarbaraca.com
                                                     Web site: www.santabarbaraca.com


                                            64
         Brigid Fuller, Publicist                Christina Glynn, Communications Director
     Santa Cruz Beach Boardwalk                    Santa Cruz County Visitors Council
            400 Beach Street                                 1211 Ocean Street
         Santa Cruz, CA 95060                              Santa Cruz, CA 95060
 Tel: 831-460-3349; Fax: 831-460-3336             Tel: 831-429-7281; Fax: 831-425-1260
   E-mail: publicity@scseaside.com                     E-mail: cglynn@santacruz.org
  Web site: www.beachboardwalk.com                      Web site: www.santacruz.org



 Dawn Smith, Public Relations Manager                    Misti Kerns, President/ CEO
             Santa Monica                                       Santa Monica
    Convention & Visitors Bureau                      Convention & Visitors Bureau
        1920 Main Street, Suite B                         1920 Main Street, Suite B
          Santa Monica, CA 0                                Santa Monica, CA 0
 Tel: 310-319-6263; Fax: 310-319-6273              Tel: 310-319-6263; Fax: 310-319-6273
   E-mail: dsmith@santamonica.com                    E-mail: mkerns@santamonica.com
   Web site: www.santamonica.com                      Web site: www.santamonica.com


                Joe Timko,                       Angela Jackson, Director of Public Relations
        Director of Public Relations                           San Francisco
San Diego Convention & Visitors Bureau                Convention & Visitors Bureau
               2215 India St                             201 Third Street, Suite 900
           San Diego, CA 92101                            San Francisco, CA 94103
  Tel: 619-557-2812; Fax: 619-696-9371             Tel: 415-227-2603; Fax: 415-227-2631
        E-mail: jtimko@sdcvb.org                         E-mail: ajackson@sfcvb.org
       Web site: www.sandiego.org                  Web site: www.onlyinsanfrancisco.com


         Booker T. Crenshaw Jr.,                               Paul Saldana,
  Senior Representative, Public Relations                    President & CEO
          SeaWorld San Diego                          Sequoia Valley Visitor Council
           500 SeaWorld Drive                                 4500 S Laspina
          San Diego, CA 92109                                Tulare, CA 93274
  Tel: 619-226-3620; Fax: 619-226-3953             Tel: 559-688-3388; Fax: 559-388-1406
 E-mail: booker.crenshaw@seaworld.com                   E-mail: paul@edctulare.com
  Web site: www.seaworldsandiego.com                 Web site: www.sequoiavaley.com


             Glenn Morris,                                  Chris Hart, President
    Executive Director, Visalia CVB                           Sierra Railroad
    Sequoia Valley Visitor Council                           330 So. Sierra Ave
           220 N. Santa Fe St                               Oakdale, CA 95361
           Visalia, CA 93292                       Tel: 209-848-2100; Fax: 209-848-8595
 Tel: 559-334-0141; Fax: 559-334-0143                E-mail: chart@sierrarailroad.com
     E-mail: glenn@visitvisalia.org                  Web site: www.sierrarailroad.com
       Web site: www.visalia.org




                                            65
            Eric Doyne,                                     Savannah Cowley,
     Public Relations Officer                   Media & Public Relations, Squaw Valley USA
          Ski Lake Tahoe                                     Ski Lake Tahoe
          P.O. Box 10797                                       P.O Box 2007
   South Lake Tahoe, Ca 96158                           Olympic Valley, CA 96146
         Tel: 415-829-2575                        Tel: 530-452-7130; Fax: 530-452-7202
     E-mail: eric@d.ispat.ch                           E-mail: scowley@squaw.com
  Web site: www.skilaketahoe.com                        Web site: www.squaw.com

              Tim Zahner,                                    Melissa Brabender,
      Director of PR & Marketing                 Account Supervisor, Wills Communications
  Sonoma County Tourism Bureau                              Tale of Two Cities-
       420 Aviation Blvd, #106                           Pasadena & Santa Clarita
        Santa Rosa, CA 95403                             171 S. Los Robles Avenue
Tel: 707-522-5810; Fax: 707-539-7252                        Pasadena, CA 91101
 E-mail: tzahner@sonomacounty.com                  Tel: 626-795-9311; Fax: 626-795-9656
  Web site: www.sonomacounty.com                    E-mail: mbrabender@willscom.com
                                                     Web site: www.pasadenacal.com /
                                                         www.visitsantaclarita.com

             Steve Pelzer,                          Janel Moncada, Manager- Publicity
  Executive Vice President of Sales                    Universal Studios Hollywood
     The Lodge At Torrey Pines                      100 Universal City Plaza, Bldg 5511
      11480 N. Torrey Pines Road                          Universal City, CA 91608
          La Jolla, Ca 92037                       Tel: 818-622-5985; Fax: 818-622-0407
Tel: 858-777-6705; Fax: 858-550-3991                E-mail: janel.moncada@nbcuni.com
  E-mail: spelzer@evanshotels.com                                 Web site:
                                                   www.universalstudioshollywood.com

Eliot Sekuler, Vice President- Publicity
    Universal Studios Hollywood
 100 Universal City Plaza, Bldg 5511
       Universal City, CA 91608
Tel: 818-622-6896; Fax: 818-622-0407
  E-mail: eliot.sekuler@nbcuni.com
               Web site:
 www.universalstudioshollywood.com




                                           66

								
To top