SWEDISH CHambEr of CommErCE for tHE unItED kIngDom
Who is setting the agenda?
Everyone is talking legacy meet
young entrepreneur björn Savén
Or an invitation, as you say in English, to enjoy the great business benefits of our London
Lounge at Heathrow when travelling Economy Extra, our premium economy class,
until 28th February 2011.
With Business class check-in, Fast Track airport security and a dedicated cabin space
between Business and Economy, travelling with a fully flexible Economy Extra ticket will
save you £102* compared to BA’s equivalent.
Copenhagen Stockholm Oslo Helsinki
*Savings based on comparison between a standard return Economy Extra fare between London
Heathrow and Stockholm and the lowest standard fully flexible BA economy fare on the same route .
2010 ended on a high with the traditional Christmas Luncheon
at Whitehall Palace. You can see the pictures on pages 28-29
of this issue of LInk. We also conducted our annual member
survey at the end of the year and are delighted to report a happy
membership. Did you know that 99% of our members read
LInk. fantastic news!
the year has started well and the Chamber is thrilled to welcome
new patron companies alfa Laval, kreab gavin anderson and
the event season will start with the second business meets
Politics event, this time discussing social responsibility. Social
responsibility is a hot topic and an evolving issue where much
can be learnt from the exchange of experiences of governments,
organisations and businesses. the seniority and and experience
of our panellists and speakers is again of the highest quality;
social responsibility is of great importance in today’s society. Do
join us on 1 february for this very special event.
We have also listed a number of our regular events on page 5,
so please put these in your diary. thank you also to all those who
have already paid their membership fee for 2011.
annIka WaHLbErg, managIng DIrECtor
our Patrons |
Photo: London 2012
tHE swEDisH CHAMbEr of CoMMErCE for tHE UK
the Swedish Chamber of Commerce is an
independent, non-profit making networking
organisation and has been dedicated to its
members since 1906. today, the Chamber has
about 400 member companies, representing
not only Swedish companies but also british
and European companies, interested in strengthening their
existing ties with Sweden and the uk or expanding to a
new market. In addition, the junior Chamber Club for Young
Professionals (jCC) has approximately 350 members under
EDitors of LiNK MAGAZiNE
35 who are either studying or working in the uk. the Swedish
Chamber is one of the largest foreign Chambers in London
and is perhaps the most active, hosting up to 60 events per
for more information about the Chamber and membership, please
see www.scc.org.uk or contact the Secretariat on telephone
HILma guStavSSon frEDrIk HagEnIuS +44 (0)20 7224 8001 or by e-mail to firstname.lastname@example.org.
InvEStor SCHoLar anDErS WaLL
SCC.org.uk HagEnIuS@ CovEr PHoto: WWW.SCC.ORG.UK
HagEnIuS Join our online networks today on Facebook and
LinkedIn and follow us on Twitter.com/Swedish
PEtEr SanDbErg SofIE ZEttErLunD maja ErnELLI Hanna raSmuSon
CommunICatIonS managEr mEmbEr CoorDInator offICE traInEE offICE traInEE
SanDbErg@SCC.org.uk ZEttErLunD@SCC.org.uk traInEE@SCC.org.uk traInEE3@SCC.org.uk
annIka WaHLbErg ragnHILD CHrIStIanSEn PEtEr mCnamEE IDa fröSSanDEr
managIng DIrECtor EvEntS managEr aCCountant offICE traInEE
WaHLbErg@SCC.org.uk CHrIStIanSEn@SCC.org.uk mCnamEE@SCC.org.uk traInEE2@SCC.org.uk
01 buSInESS mEEtS PoLItICS
Social responsibility - Who is setting the agenda?
this year’s business meets Politics event will be focusing on social responsibility and the
questions of who is setting the agenda, and what is the role of government vs business?
time: 15.00 for 15.45 – 20.30 (seminar 15.45 – 18.30)
Price: £38 inc vat for members, £48 inc vat for non-members.
Venue: regent’s College, Inner Circle, regent’s Park, London nW1 4nS
08 gEt to knoW Your CountrY
Welcome to the uk in Stockholm
the Swedish Chamber of Commerce for the uk is hosting the 5th annual Welcome to
the uk seminar in Stockholm on tuesday 8 february at berns Salonger.
time: 16.00 – 19.30 (Seminar: 16.45 – 18.15)
Price: there is no charge for this event
Venue: berns Salonger, berzelii Park, Stockholm
10 nEtWorkIng rECEPtIon
H&m Preview of Spring/Summer ‘11 Collection
join us for the always popular H&m Preview of its Spring/Summer collection at their
showrooms in central London. this event is fully booked.
time: 18.30 – 20.30
Price: there is no charge for this event
10 nExt gEnEratIon, jCC EntrEPrEnEurSHIP forum
jCC Entrepreneurship forum with YEoS
the jCC Entrepreneurship forum in co-operation with Young Entrepreneurs of
Sweden (YEoS), presents a panel of young Swedish and british entrepreneurs.
time: 18.30 – 21.30
Price: free for jCC members, £10 for SCC members and non-members
Venue: Hult International business School, 46-47 russell Square, London WC1b 4jP
Leif johansson, President & CEo, volvo group
join us for an event with Leif johansson, President & CEo, volvo group. Leif johansson is
one of Sweden’s most prominent business leaders.
time: 18.30 – 21.30
Price: free for members, £20 for non-members
Venue: radisson blu Portman Hotel, 22 Portman Square, London W1H 7bg
17 nExt gEnEratIon, jCC managEmEnt forum
jCC management forum with Cecilia Hermansson
at the second jCC management forum seminar, you will have the opportunity
to meet one of Sweden’s most influential women, Cecilia Hermansson, Chief
Economist at the leading nordic-baltic banking group Swedbank.
time: 19.00 – 21.00. Please arrive at 18.50
Price: free for jCC members, £10 for SCC members and non-members
Venue: Hult International business School, 46-47 russell Square, London WC1b 4jP
sign up on www.scc.org.uk
Scania is proud to be a major
supplier to the British road
transport industry. Long may
How is business?
Each month the Chamber takes the pulse and asks a few member companies how their
business is going
Expect Move: growth and development
the global mobility industry has seen some changes recently last year and decision-making has become more centralized.
and certain trends are developing.the size of household goods Destinations such as China and brazil have become more
removal shipments has become smaller and employees often frequent. Expect move as a high quality niche player in the
move on shorter terms. organisations are relocating the same international removals market had a satisfactory last year. We
expatriates again and again to different locations in order to gained market share and traded profitably. I believe that there
avoid failure in the assignment. outsourcing of assignment will be some consolidation within our industry in the near future
services to third party companies has increased during the which will create some good opportunities for us.
Peter weltenius, Managing Director, expect Move Management limited
sprout Park: going global
Sprout Park has had a great and global year and I’m as for body Shop and doubled in size last year and keeps
we speak on a 25 days tour around the world with Hyper growing with more competences mainly in social media
Island running educations and doing workshops with and mobile solutions. In Dfms latest tv-production,
companies and agencies in Sydney, tuscon (arizona) ‘felix stör en ingenjör’, felix Herngren travels the world
and amsterdam. the London office is growing and we meeting Swedish engineers and our latest movie, Sound
are now looking for our own space in town. our web of noice, is now playing in cinemas after winning several
agency britny just launched a global online campaign prizes at film festivals including Cannes.
Mikael ahlströM, Owner and Managing Director, sprout Park
Boardtalk: Coaching in the uk
boardtalk has been in the executive search and coaching corporate world as a finance Director as well as having
business in Sweden for almost 10 years. Last year was experienced the challenge of being in new countries and
an exciting year setting up a branch in the uk. We are environments. Susanne blomberg is coaching both in
primarily focusing on business and Personal Coaching person and over the phone, in English or in Swedish.
here in the uk, to help ambitious professionals We are now looking forward to expanding the business
develop to be their personal best. our coach in the uk, further, and to meet new clients to inspire and guide to
Susanne blomberg, has a long experience from the reach their goals.
SuSanne BlomBerg, owner, Boardtalk uK ltd
Goodwille: boosting business in the uk
assisting businesses to establish and grow in the to invest. over the past few years goodwille has been
uk with legal advice, financial management and Hr steadily recruiting with more vacancies on the SCC
support, one could have thought that business would website at the moment. also, our recent client survey
have been hit hard during the recession. However, showed that 97% of our clients would recommend or
goodwille has had a steady growth over the past few already have recommended us!
years which might indicate that Swedish investors
have not been affected and have seen an opportunity
Daniel Parry, Managing Director, Goodwille limited
scania increases its LGV and PCV market shares in a
Scania has reinforced its position as a leading supplier to the
british transport industry with significant increases in its truck and
passenger carrying vehicle market shares for 2010. Headline figures
show that Scania’s year-end truck registrations in the 18-tonnes-and-
above heavy truck market increased to 17.4% (15.7% in 2009) while
its combined heavy bus and coach registrations climbed to 19.5%
(18.1%). “Despite 2010 being an extremely challenging year in which
volumes remained considerably depressed, these developments
in our market penetration represent a positive outcome for Scania
and its network in the uk. market share is not normally regarded
as a key driver for us, but for any manufacturer, securing a high
share in a low-volume market is essential if the distribution and
service infrastructure is to be preserved, comments Hans-Christer
Holgersson, managing Director of Scania (great britain) Limited.
skanska to launch residential nordea awarded “Bank of the
Development Business in the year 2010”
uK the banker magazine, owned by the
Skanska has announced that as part financial times, has awarded nordea
of its new business plan covering “bank of the Year 2010” in Denmark,
the period up to 2015, which Sweden and norway. the “bank of
focuses on profitable growth, the theYear” awards acknowledge banks
company will expand its residential for the best overall performance in
development operations and establish their country. - Solid results, strong
a new business in the uk. magnus customer development, a strong
andersson, as President, will head capital base and access to funding
up Skanska residential Development are some of the reasons why we
uk. magnus has worked in Skanska decided to award nordea with the
for eleven years, most recently as EvP title “bank of the Year” in three of the
for the nordic and CEE countries in Skanska Infrastructure Development. nordic countries, says brian Caplen, Editor of the banker. the banker’s
for the past ten years, Skanska has developed a large and successful global editorial team chooses the winners based on an analysis of the
construction business in the uk. Skanska has now decided that following the latest results and performance data provided by the banks through
financial crisis and the dramatic decline in the housing market an excellent questionnaires plus a review of their strategic developments and overall
opportunity for entry as a residential developer has been created. there is achievements. the awards for 2010 were handed out during a ceremony
an high-volume, long-term need for high-quality residential properties in the in London on 2 December. more than 500 commercial banks competed
uk, this, coupled with the extensive environmental requirements placed on for the awards. this is the second year in a row in that nordea wins the
new homes fit perfectly with Skanska’s knowledge and experience. award “bank of the year” in Denmark and norway.
spotify and shazam tensor str61 nutrunner wins iF
announce partnership product design award
Shazam, the world’s leading mobile at the end of november, in fierce
discovery company, has announced international competition, atlas
that Spotify, the popular music Copco’s new tensor Str61 pistol
service, will be integrated across grip nutrunner won the prestigious
the full range of Shazam’s free and 2010 if design award. the project
premium apps for iPhone, iPod manager at atlas Copco tools
touch and android. as a result, was göran johansson and the
Shazamers will be able to access tool will be presented at the if
Spotify directly through a new ‘Play award exhibition which runs from
in Spotify’ feature, which will take march until june 2011.the tensor
them directly to Spotify where they EtP Str61 is described on atlas
can immediately begin listening Copco’s website as ‘a powerful
to the full track that they either tagged or discovered within Shazam tool that offers impressive ergonomic qualities. the new motor
from recommendations or the Shazam charts. “Shazam is a very with improved cooling gives a tool that is up to 45% faster than its
innovative company in the mobile space, having achieved a massive predecessors and 30% lighter. a built-in torque transducer allows best
following around the world and we’re excited about the potential of possible tightening accuracy, reducing the need for reworking while
this partnership for new music discovery through Spotify, says Daniel ensuring that all tightening data can be recorded.together with red
Ek, CEo, Spotify. “now if you hear a great new track you can identify Dot, if is one of the world’s most prestigious product design awards.
it, listen to it instantly in its entirety and easily add it to your music among the winners was also mercedes benz who won the prize for
collection. that’s pretty powerful stuff. ” its SLS model.
“We are a people business. Trust is most important in our business. You gain this trust by getting to know people” says Falster on the
importance of networking.
from banker to entrepreneur
WorDS: frEDrIk HagEnIuS, PHotoS: aroS CaPItaL PartnErS LLP
Christian Falster is the founding partner of the financial crisis has been both good monetary opportunity. It is important to say
and CEo of the investment management and bad. on the positive side he mentions that money is not our main driver. We have
boutique aros Capital Partners LLP He . low opportunity cost relative to other jobs, fun and do what we love .”
has been a banker for 15 years, working but also availabilty of talented people. not
in the us, norway and the last 10 years to forgetting that the markets were down Looking back, was it the right move?
in London, but chose to leave his high hugely, and assets were cheap. However, at a “most definitely yes. I could not even think
income job to start his own business. time like this it was much tougher to find both about going back. but the progression has
equity capital and client capital than expected. been slower than we thought. Everything has
the four founding partners, Christian ,
“but we made it!” falster concludes. been tougher and taking longer time than we
falster included, left their jobs in late 2008 ,
thought. but it is picking up speed now” says
to form aros Capital and the company was Since its foundation, aros Capital has grown Christian falster.
incorporated in early 2009. they wanted to to employ seven people and now manages
become a better money manager to the many How important has networking been for
asset managers that were in the market at your business?
the time. as a flagship product they launched “We are a people business. trust is most
the aros Paradigm macro hedge fund in
I have learnt a lot in important in our business. You gain this trust
november 2009. banking and I felt that ,
by getting to know people” says falster.
there are many things “the great thing about London is that the
“I had been working with the idea in my mind that can be done better. opportunities to meet interesting people are
for some time. I felt that my learning curve I wanted the challenge to endless. You can in the Scandinavian countries
was not as steep anymore. one of my clients solve the problems we as well, but it is not in the same league as in
and I, we wanted to make a difference.
Wealth management could be done so
have identified. London. ”
much better. Client communication isn’t as falster advices people with the same idea
good as it can be. In addition to outstanding funds of £90 million up from £6 million a in mind to understand the three t’s, “things
performance we want to create deep and year ago. on the questions what they did .
take time” “Capital is very hard to come by
lasting relationships” says falster. “I have
, to attract the right people, falster answers: these days. I like that though - it trains you
learnt a lot in banking and I felt that there “the right people have come to us. all the to be lean and prepare you for tough times.
are many things that can be done better. I people working here now we have known and you need more equity capital than you
wanted to take on this challenge. one thing ,
from before” he continues “all partners and think. If you have a good business plan
in particular was important to me; managing staff took a huge risk with aros Capital but and extraordinary enthusiasm, capital will
people well. ” they did it to be a part of something new, eventually come your way. ”
for the challenge, to make a difference, for
falster explains that starting in the middle the fun of it, and of course for the long-term WWW. aroSCaP.Com
What is the Role of
in the increasingly conscience-focused
marketplaces of the 21st century, the demand for
more ethical business processes and actions is
increasing. A company’s merit is no longer solely
based on its financial performance, but also on
its commitment to the environment, the local
community and society at large.
oday, most large corporations’
websites ELIn HELLStröm
WorDS: put emphasis on soCiaL rEsPonsiBiLity
commitment to non-economic
social values, ranging from social responsibility or Corporate
business ethics, environmental social responsibility (Csr) is a con-
policies, corporate contributions, cept whereby companies integrate
community development and corporate social and environmental concerns in
their business operations and in their
governance, to diversity and workplace
interactions with their stakeholders on
issues. CSr can involve almost any aspect
a voluntary basis.
of a company’s operations. The European Commission
the idea that corporations should act in a
socially responsible manner can be traced business community, where managers
at least as far back as the early twentieth tried to balance the different interests of
century. the size and market power of the employees, customers, creditors, and the
large corporations that emerged during community at large.
this period gave their activities a social
significance which made it much harder to the idea of a socially responsible corporation
see them as purely ‘private’ in nature. this with transformative aspirations began
led many commentators in the interwar to fade in the 1970s, when the power of
period to argue that corporations should be finance and influence of neo-liberal thoughts
conceptualised not as ‘private’ enterprises grew. In the 1980s and 1990s, the principle
‘owned’ by their shareholders but as social of shareholder primacy was restored and
institutions with wider responsibilities. this their maximisation of value emerged as the
view also gained some support within the overriding goal of managers.
CSr in itS Contemporary form
emerged as a reaction to these changes, and
was initially promoted by non-governmental
organisations and other campaign
groups. Contemporary CSr is aiming for
improvement rather than transformation, like
the earlier more radical idea of the socially
responsible corporation. modern social
responsibility is focusing on corporations’
ethical and social responsibilities to
stakeholders — all of those affected by a
company’s conduct — by trying to affect
modest changes in the way companies
make profits. there is also an philanthropic
approach, which includes monetary aid and The triple bottom line (abbreviated TBL or 3BL) is also known as people, planet, profit or the
donations given to local organisations and three pillars. The concept captures an expanded spectrum of values and criteria for measuring
impoverished communities. organisational and societal success: economic, ecological and social. In the private sector, a
commitment to corporate social responsibility implies a commitment to some form of TBL
CSr promotes a shift in focus from the reporting.
‘bottom line’ (profit) to the ‘triple bottom
line’ (people, planet, and profits) without from the fundamental role of business; to the Continental Europe and japanese
challenging the principle of shareholder make profits. others argue it is a superficial “insider” systems of CSr. the former is
primacy or the neo-liberalism policy. CSr tool used by corporations as a branding a system where companies volunteer to
emphasises voluntary self-regulation rather device, or that it is an attempt to take over address social and economic issues through
than mandatory regulation by encouraging the role of governments as an overseer of CSr policies, and it is mainly seen in the
companies to do more than what is required powerful corporations. uS where there are less legal requirements
by law. In recent years, CSr has been than in Europe for things like health care
embraced by most of the corporate world, in a CoMParatiVE PErsPECtiVE, corporate provision and environmental protection.
despite continued opposition from those scholars have divided the world into the
who claim that social responsibility distracts anglo-american “outsider” system, versus
Stakeholder meaning those on whom an organisation’s activities have an impact, was used to describe corporate owners
beyond shareholders as a result of the influential book Strategic Management: a Stakeholder Approach by r Edward freeman in 1984.
the stakeholder theory widens the view that a firm is responsible only to its shareholder. instead it includes other interest groups, such
as its employees, customers, suppliers, and the wider community, which could be affected by the company’s actions.
David Cameron hosted
Nordic baltic summit
Photo: the Prime minister’s office
Photo: Lewis Chaplin
united kingdom’s Prime minister David Cameron
hosted a two day nordic baltic Summit at the
end of january which saw politicians, policy Prime Minister Cameron at Summit
innovators, entrepreneurs and business leaders Is she bigger than Rihanna?
discuss how best to boost economic growth, gender equality was one of the issues at the
enterprise and job creation whilst improving top of the agenda and followed nick Clegg’s Robyn nominated for the
people’s well being. the Premiers of norway, announcement of plans to give couples more 2011 BRIT Awards
Sweden, Denmark, finland, Iceland, Estonia, freedom to organise their parental leave
Latvia and Lithuania joined the Prime minister after the birth of a baby. “today’s discussions Swedish singer and songwriter robyn has
for the talks. David Cameron said that the nine showed very clearly how much britain has to been nominated as ‘best International
countries that participated could form “the avant learn from other countries in terms of women’s female Solo artist’ at this years brIt
garde delivering jobs and growth” and lead participation in the workforce, levels of female awards! She is up against alicia keys, katy
Europe back to prosperity, according to a press entrepreneurship, family-friendly businesses Perry, kylie minogue and rihanna.
release. and levels of childcare – and also levels of
well-being among children” David Cameron the brIt awards nominee walked away
“right across the north of Europe there concluded. with not less than four awards – out of
stretches an alliance of common interests” , seven nominations – at the Swedish
he said. “We get enterprise. We embrace the Summit concluded with a number of grammys; ‘Song of the Year’ (Dancing
innovation. We understand the potential of significant trade deals between the uk and its on my own), ‘female artist of the Year’,
green technologies for economic growth. So at international partners. Lord green said the deals ‘Composer of the Year’ and ‘album of the
a time when much of Europe is in desperate were a big boost “not only for the companies Year’. go robyn!
need of fundamental economic reform, it involved but for the trade relationships between
makes sense for us to come together for the .
our countries” David Cameron also said there on 15 february, we will know if she
benefit of all our economies: an ‘avant garde’ were plans for a follow-up conference in triumphs at the 2011 brIt awards.
for jobs and growth.” Sweden next year.
SveaBritt - Thirty years of professional and social exchange
”the original sveaBritt idea was to create Sveabritt aims at offering a varied agenda; today, Sveabritt has around 60 members.
a professional network for women, where topics have e.g. included literature, coaching, “the idea with the relatively low number of
the members could also support each other science, economics and art. “an exciting members is that members shall have the
socially. Much has happened since then, but specific/recurring feature of a Sveabritt meeting opportunity to get to know each other well,
the core idea remains the same” says Lotta
, is the ‘ego seminars’, during which members as this adds to the exchange of ideas and
sutton, Chairman of the non-profit network are invited to share their own stories and business leads within the network” says ,
organisation sveaBritt, which, founded in Lotta Sutton. Professional women interested
1981, celebrates it 30th anniversary in 2011. in joining Sveabritt are invited to attend two
meetings and thereafter find two sponsors
WorDS: HILma guStavSSon
within the Sveabritt network.
the story began in the early 80s. back then,
men-only clubs were frequent, but similar clubs 2011 WiLL BE an iMPortant yEar for
for women were significantly rarer. Similarly, the Sveabritt. the jubilee will be celebrated with
Swedish community in London was far from its a birthday Dinner, to which all members of
current size. Inspired by a group of Swedish Sveabritt will be invited. Looking ahead, Lotta
women in new York, the thought of forming a Sutton sees a bright future: “our network
network where Swedish women could support has a core group with a good mix of people
each other professionally and socially resulted of different ages and professions, which
in the formation of the organisation Sveabritt. Sonja Aldengard, Secretary, Christina contributes to the lively exchange within
today, Sveabritt is a lively thirty-year old Haglundh, Head of Club and Lotta Sutton, Sveabritt and gives the group great potential
organisation that provides a platform for women Chairman ,
to evolve going forward” says Lotta Sutton.
in internationally oriented business. Sveabritt
regularly hosts members’ meetings and also ,
experiences with the group” says Lotta Sutton further information about membership can
arranges seminars with prominent speakers and describes how these seminars contribute be found on the organisation’s website
with the aim of enhancing the members’ to the exchange of experiences and professional www.sveabritt.com.
professional development and network. and social support within the network.
sVEnsKa inGEnJÖrssÄLLsKaPEt i storBritanniEn
i samarbete med svenska handelskammaren i London
svenska ingenjörssällskapet, sis, grundades 1924 som ett forum för svenska tekniker
verksamma i storbritannien. sis har under lång tid delat ut stipendier med syftet att ”göra
det möjligt för svenska ingenjörer att besöka storbritannien för att direkt på plats studera
brittiska tekniska företag och institutioner.”
SIS samarbetar beträffande stipendiet med Svenska Handelskammaren i London som grundades
1906 och är Sveriges äldsta utlandshandelskammare i Europa. Det är en organisation med i
dag 400 medlemsföretag, vars främsta uppgift är att stimulera och vidareutveckla handels- och
affärsverksamhet mellan Storbritannien och Sverige. Svenska Handelskammaren har sedan
många år arrangerat “Industrial forum” - ett exklusivt evenemang som inbjuder representanter
för industrin och särskilt understryker inustriföretagens betydelse för handeln mellan länderna.
stipendiet för år 2011 - £5,000 - utlyses härmed
Stipendiet är huvudsakligen tänkt för Dig som är nyligen utexaminerad från svensk högre teknisk utbildning och är intesserad
av internationell teknisk utveckling, management och marknadsföring. Du är ca 25 år och har goda kunskaper i engelska. Du
måste vara initiativrik och helst ha visat prov på entreprenöranda. Som stipendiat kommer Du att under en tid av 4 – 7 månader
kunna ägna Dig åt en eller flera av följande aktiviteter i uk:
Det slutliga valet av stipendiat åligger helt SIS Stipendiekommitté.
vill Du ha ytterligare upplysningar ber vi Dig i första hand kontakta SIS på e-mail: email@example.com
ansökningsfomulär kan erhållas på e-mail: firstname.lastname@example.org
ansökan måste vara Handelskammaren tillhanda före den 15 mars 2011.
Sänd gärna Din ansökan i god tid.
SWEDEN’S LEADING BOARDING SCHOOL
We offer secondary schooling between grades 7 and 12 with teaching in both Swedish and
English. Thirty years experience of the IB programme with excellent results.
SIGTUNASKOLAN HUMANISTISK A LÄROVERKET
Phone: +46 8 592 571 00
The opportunities of the
with less than two years until the 2012
olympic and Paralympic summer Games, the
transformation of East London into an olympic
zone is advancing by the minute. Ensuring that
hosting the Games brings lasting benefits to
the city is a key part of the London 2012 vision.
to secure a long-term legacy, the London
organisers have drawn inspiration from the city
who wrote the rule book for how to host the
olympic Games: barcelona.
WorDS: ELIn HELLStröm, PHoto: LonDon 2012
the barcelona games were in a
class of their own. their vision to put
sport at the heart of an ambitious
Legacy means the benefits
brought by building and hosting
transformation that changes the fortunes the Games in 2012, as well as all the
of the city and its people was inspired. our wider sporting, cultural, community,
task now is to take the best of barcelona environment and enterprise initiatives
and built upon it, said Sebastian Coe,
” that will take place across the UK as a
Chairman of the London organising result of the Games before, during and
after 2012. the five legacy promises are:
Committee for the olympic games during
an inspirational visit to the Catalan city Make the UK a world-leading
four years ago. before bidding for the 2012 sporting nation
games, the Committee studied barcelona transform the heart of East London
and the series of projects that brought inspire a generation of young people
fresh life into the city and created a long- to take part in local volunteering, cultural
lasting transformation that continues today. and physical activity
Make the olympic Park a blueprint for
the 1992 olympic games formed part of
a wider regeneration programme which
Demonstrate the UK as a creative,
gave barcelona, back then an industrial city inclusive and welcoming place to live in,
in decline, a revitalised waterfront, better visit and for business
public transport and whole new districts.
the event helped socially deprived areas to Source: The UK government via the
break free from historic economic roles, a Department for Culture, Media and Sport
change which today is manifested through
the more recent development of the 22@
innovation district in Poblenou, former an organisation called the olympic Park
home to the athletes’ village. Legacy Company has been set up for
the long-term planning, development,
London, Like BarCeLona, is management and maintenance of the
planning for an olympics that will transform olympic Park in the east end, which will be
a large area of industrial wasteland in called the Queen Elizabeth olympic Park.
the eastern part of the city, and the 2012 “London is in itself developing towards
games is a catalyst for regeneration of one the east, since it cannot develop any
of the most deprived areas in the uk. further to the west. the East, an area
The exciting regeneration project taking place in East London in preparation for the 2012 Olympic and Paralympic Games is a boost for business
development in the region.
that was previously low grade industrial, is the international media and press centre
characterised by its waterways and by the during the games, situated in the northern LonDon 2012 oLyMPiCs
junction between the urban and the rural part of the olympic area, will be transformed
area, says andrew gaskell, Director of
” into 29,000 square meters of high-quality opening ceremony: July 27
Development at the olympic Legacy Park office space. the media centre has attracted Closing ceremony: August 12
Company. large public investments, in order to attract Motto: Live as one
h i g h - t e ch n o l o g y stadium: the London olympic
stadium, located at Marshgate Lane in
Four diFFerent companies such as
riverS float through the
London is in itself google in the future.
stratford, East London.
the 2012 summer olympic Games
olympic park, situated 10 developing towards andrew gaskell are officially known as the Games of
minutes from the city of
London and 15 minutes
the east, since it estimates that the
the XXX olympiad.
London will become the first city
from Canary Warf by public cannot develop any that will be created to officially host the modern olympic
Games three times. they were
transport. opening up the further to the west. after the games will
previously held in the UK capital in
waterways, which have been generate somewhere
1908 and in 1948.
closed up to the public within this industrial between 8,000 to 10,000 new jobs in the
area, and making them more accessible is a east end.
big part of the legacy vision for the Queen
Elisabeth olympic Park. BuSineSSeS in eaSt London are Invest thames gateway, concluded that
now planning for a dramatic growth in the 2012 olympics will be a catalyst for
other key principles are to build upon the years after 2012. firms are already broad business growth in East London and
London’s history of family housing and to taking advantage of the new sites and the the thames gateway region due to the
provide new business spaces. the attractive renewed interest thanks to exposure in large-scale public investment in land and
canal side living is a targeted investment the international media, as well as from infrastructure, which will attract the private
and 11 000 new homes within the park will the increase in major sponsorship and sector and institutional investment.
be taken to the market after the games. investment. a report, commissioned by
did you know that the Cushman & wakefield European Cities Monitor 2010 placed barcelona as the fourth best known
city in Europe. London and Paris retained their leading positions, and brussels moves into third place. According to the same report,
London, Paris and frankfurt remain the top three cities for business, while barcelona was found to be the fifth best business city.
How the success of Barcelona was made possible
WorDS anD PHoto: ELIn HELLStröm
thanks to the olympic Games, Barcelona is transition to democracy
now a different city. it is probably the best after almost 40 years
host city ever, for the way it used the Games of dictatorship under
as a catalyst for increased capital, improved generalfranco’sregime.
attractiveness and an urban development the regeneration of
that has continued long after 1992. barcelona was part of
the changes that Spain
“barcelona has been a model which has been and Catalonia went
interpreted in various ways in other places, through during that
within and outside of Spain, says architect olga
” time. olga terrassó
tarrassó. as member of the urban Design office thinks barcelona would
of the barcelona City Council from 1982 to 2001, have come to where
she has developed urban transformation projects they are now even if it
in several areas of the city, such as the old Port would not have been Barcelona was dramatically regenerated for the Olympic Games
and the Seafront. She has received many foreign for the games, but the in 1992, when the city was reconnected with the port and the
visitors with visionary changes for their home process would have been Mediterranean sea.
cities. much slower.
“London is different; “barcelona had a lot of withheld capacity. there building work, while construction of sport facilities
it is already a capital in was a lot of economic and industrial activity, but accounted for only nine per cent of the total
its own. barcelona, on the city did not get the opportunity to develop investment. the urban transformation brought
the other hand, was in a all of its potentials during the dictatorship, she far-reaching economic and social impacts to the
really bad state prior to says. Catalan capital and the regeneration of the city
the games. there were During the major part of the 20th century, attracted a lot of foreign investment.
no ring roads and there barcelona was Spain’s industrial centre. the according to ferran brunet, Professor of
were neighbourhoods waterfront was not accessible to the city dwellers, Economics at the universitat autònoma de
where the streets still Catalan architect or tourists for that matter, and the old part of the barcelona, the successful organisational model is
had not been asphalted in Olga Tarrassó. city had become badly degenerated. the fruit of a combination of aspects; the strength
the early 80s. Everything has of the objectives, the inter-institutional consensus,
flourished: it is a totally different city today, olga
” the immediate impaCtS of the olympic the use of special management bodies, mixed
tarrassó continues. games were highly noticeable since the key private-public funding models, plus a successful
When barcelona in 1986 was voted to host figure was its structuring effect on the city. over harnessing of the olympic impetus and attracting
the 1992 games, Spain was still in the process of 60 per cent of the olympic funding was used for of investment.
“the games gave barcelona a face-lift and olympic Summer the Barcelona model
placed the city on the world map, where it games 2004, is a term which can be referred to in
has remained. before 1992, I still met people barcelona played three respects:
who had never heard of barcelona, especially an inspirational in the context of organising mega-
non-Europeans, says annika tingström,
” role. “they events.
came here for a in relation to the economic impact of
managing Director at the Swedish-Spanish
the olympic Games, especially in terms
Chamber of Commerce in barcelona. study visit from
of investment not directly linked to the
She has lived in barcelona since 1971 and Stockholm when Games.
recalls the enthusiasm in the city prior to and the city was a As a model for urban transformation,
during the olympic games. candidate, and Annika Tingström improved attractiveness and strategic
“Everyone was very excited about the I showed them positioning.
games and the common man gained a lot around, but in the end it was a too hard task
from it. It was a stepping stone to come out to talk the inhabitants of Stockholm into the
and say, ‘Here we are’.“ ”
games, annika tingström says.
When Sweden was bidding for the The Barcelona Games showed a new and
exciting city to the world and helped Spain
to improve its image worldwide.
Swedish food gets to the stage
in the UK
“We can see that the interest in Swedish and västerbottensost cheese, and innovative dairy
Scandinavian food is constantly growing in the products. “Common comments that we receive
uk” says gustaf bergström, Project manager,
, when talking about Swedish food and drinks
StC, “and there is a broad variety of factors with people in the uk include perceptions like
that we see have contributed to the build-up natural, pure, healthy, high quality as well as
of the interest” among the factors mentioned
clean and rich flavours” says gustaf bergström.
by gustaf bergström are the increased media
coverage of the region, for instance jamie tHE FuturE sEEMs ProMisinG. “the
Swedish cheese making its way to the United
oliver’s tv show on Swedish food during 2010, products that are doing well during the trial will
the recently increased supply of Swedish hopefully keep its listing at the john Lewis food
products in the uk market, as well as the recent halls and possibly gain a listing with Waitrose” ,
WorDS: HILma guStavSSon, PHoto: norrmEjErIEr
promotional event “best of Culinary Sweden” says gustaf bergström, which according
recently, interest in swedish food has gained by the StC, the Embassy of Sweden and visit to gustaf is an important step in the StC’s
ground in the uK. Gone are the stereotype Sweden. ongoing promotion of Swedish food and drink
rumours of a dark and cold country in the north manufacturers in the uk market. Let us hope
totally lacking a food culture and with herring tHis Most rECEnt ProJECt aims at the beloved herring soon will enter the stage.
as one of few menu choices. a paradigm shift introducing a range of Swedish products not
in the perception of Swedish food now seems to yet tried in the uk market. During the first
be emerging. Starting on 10 january and running two months of the year, a number of exciting suppliers participating in the project:
until the end of february 2011, the Swedish trade Swedish food products will be presented in Eriks Såser, fria bröd, Leksandsbröd,
Council (StC) in co-operation with john Lewis john Lewis’ food halls at oxford Street and norrmejerier (västerbottensost),
are taking on the venture of promoting Swedish bluewater. there will be several opportunities PehrsonHertz, Procordia (felix), Scan,
food products in the uk by offering sales and each week for people to try out the Swedish Skånemejerier and villman
promotional tastings in London. products in store, which include crisp bread,
Happy members 18 jurisdictions.
the swedish Chamber of speakers, such as johan Staël
Commerce has conducted its von Holstein, richard branson, 24 languages.
member survey for 2010 and
the results are in.
Leif johansson, Pelle törnberg,
Carl Henrik Svanberg and Sven 100 countries.
göran Eriksson among others.
the questions asked covered Some of them will participate at
Through our networks in more than 100 countries,
areas such as event ideas for events as speakers in 2011.
McGuireWoods’ clients benefit from strong cross-border
the future, preferred content relationships, particularly with the Nordic countries. Our
in the LInk magazine and aCCorDinGtotHE surVEy attorneys speak Swedish, Finnish, Danish and Norwegian,
how the member a staggering number and offer innovative legal solutions in the areas of:
companies in this of 97% of the
• Banking & Finance
network use their members read the
• Corporate & Commercial
membership. LInk magazine
the Chamber 99% of the regularly and
• EU & UK Competition
has recently members read most of the • Insolvency & Recovery
c r e a t e d members prefer • International Fraud/Anticorruption
LinK to follow the SCC • Litigation
of events in order activities via the • Private Client
to communicate magazine or regular • Property
the purpose of the email shots. although • Structuring
events in a better way the Swedish Chamber • Tax
and according to the survey the exists both on facebook, twitter
most popular series are the next and LinkedIn these forums were
generation events, the business not as popular as traditional
meets Politics series of events ways of communication. In
and the more casual networking total 9 out of 10 people within +44 (0)20 7632 1600 | email@example.com
events hosted on a regular the network would refer the Imperial House | 15-19 Kingsway | London | WC2B 6UN
basis. In the survey we also Chamber to other businesses.
900 Lawyers | 19 Offices | www.mcguirewoods.com
received suggestions on future thank you!
The Events Calendar 2011
Something for everyone - follow the new events signs
for your preferences in the new year
1 Feb: Social May: 8 Feb: 10 May: 15 Feb: Leif 10 Feb: H&M 10 Feb: 25 Jun:
Responsibility Risk Capital Welcome Leif Östling, Johansson, Spring/ Entrepreneur- Midsummer
to the UK in CEO, Scania CEO, Volvo Summer ship Forum in Hyde Park
Sep: Anglo- Stockholm Group Preview
Swedish Nov:TBC 17 Feb: Cecilia 2 Sep:
Summit 14 Jun: 1 Feb: Visit to Hermansson, Crayfish Party
Welcome BAE Systems Swedbank
Oct: The to the UK in Global Com- 2 Dec:
Anglo- Gothenburg bat Systems 7 Apr: Struc- Annual Swed-
Swedish in Newcastle tural trends ish Christmas
Summit and consumer Luncheon
3 Jun: culture
eral Meeting 14 Apr: Mats
Business Meets Politics Information Events
The Business Meets Politics aims to be a forum for A range of informative events on various topics and different
business people, politicans and other influential sectors are hosted throughout the year. These include
individuals in order to share experiences, to inform about company visits, speaker events and seminars.
their respective areas and to bring about high value
Financial Focus Networking Receptions
The Financial Focus series aims to bring together leading Evening receptions held on a regular basis, often at one of our
individuals within the financial services sector and Member companies or Home House. An opportunity for
corporates to discuss current issues and to exchange Members to meet, exchange ideas and to get to know each
ideas relating to finance. other.
Get To Know Your Country Next Generation
The Get To Know Your Country series aims to bring British The Next Generation series aims to highlight entrepreneurs
and Swedish culture and traditions to the and to inform about upcoming trends and innovations that
network. Learn about sports, arts and business may become the big business of tomorrow.
culture in inspiring settings, whilst networking.
Industrial Forum Social Events
The Industrial Forum series started in the 1990’s The Chamber and the JCC host a range of social events
and is an exclusive series aimed at bringing aimed at bringing together members for social occasions,
together leading individuals within the industrial such as parties and informal lunches, Swedish celebrations
companies and the largest corporates within the network. and festivities.
Always updated on www.scc.org.uk
How the Swedish
language lost its formality
Mr, sir, Ms, Mrs or Miss? in sweden you are
mostly neither, since titles are not used as they
are in britain. there was, however, a widespread
use of titles, and the more formal Ni, until the end
of the 1960’s when du-reformen – the you-reform
– created a significant change in the swedish
WorDS: ELIn HELLStröm
he defining moment of the the way roman emperors were addressed.
reform was the opening speech
that neuroscientist and professor tHE sWEDisH Ni stEMMED from the older
bror rexed held to his staff in plural pronoun I, but the social use was inspired
1967 when he assumed the
, by the german equivalent, which often was
post as general Director of the used to mark distance and military rank.
“Feel free to say you to us. Before the official national Swedish board of Health and Welfare
you-reform took place in 1967 staff at petrol (Socialstyrelsen). He proclaimed that he would However, the use of Ni was never fully adopted
stations across the country had started using
use the informal du (you) to address everyone, by the Swedes. Instead, Ni ended up being
du when addressing customers. Photographer
Einar Ehnemark created this sign, which could and he encouraged his co-workers to do the used as a slightly less arrogant form of du,
be spotted on the island of Öland. same. back then, du was commonly only used used to address people of lower social status,
when talking to close friends, family members implying that the interlocutor had no title or
and to address children. office worth bothering about. Hence, since the
use of Ni got back into use in the 1980’s, some
PrEViousLy, tHE ProPEr way to address older people can find it offensive.
people of the same or higher social status had
been by title and surname. Colleagues spoke the use of Ni today is mostly used as an
to each other in a more formal way at the address of courtesy when, for instance, a
office, asking if “accountant olsson could send salesperson speaks to a customer.
the invoice” or if “managing Director johnsson
would mind postponing the meeting. the use
” Bror rExED’s sPEECH in 1967 put words to
of herr (mr), fru (mrs) or fröken (miss) was a gradual change that had happened in Sweden
considered acceptable in initial conversation over the last decade. With the liberalisation and
with strangers of unknown occupation, radicalisation of Swedish society in the 1950s
academic title or military rank. this way of and 60s, the previously significant distinctions
addressing often became complicated, since it of class had become less important. Sweden’s
required that the speaker kept track of people’s largest newspaper Dagens Nyheter had years
position in society. the fact that the listener earlier changed their linguistic usage in favour
should preferably be referred to in the third of du, and the development was considerably
person, tended to further complicate spoken speeded up when olof Palme, as new Prime
communication between members of society. minister in 1969, let reporters call him du on
M.D Bror Rexed (1914-2002) was a professor live broadcasts.
at Uppsala University and published work an unsuCCEssFuL attEMPt was made in
defining the lamina in the spinal cord still
the early 20th century to replace the insistence It did not take long until du became the standard
referred to as Rexed’s lamina. Later in his
career he held positions at the World Health on titles with Ni, which corresponds to vous way of addressing, even in formal and official
Organisation’s Health Assembly and at the in french and Sie in german. many European contexts. the only exception that remains today
United Nations Drug Control Commission. He languages use, what is an originally plural are the members of the royal family, who are
is also known for his involvement in the you- pronoun, to indicate politeness when talking to still addressed with their titles.
reform of the Swedish language. only one person – a use that originates from
Member hotels in Stockholm
1. Berns Hotel 3. Grand Hôtel stockholm
näckströmsgatan 8, SE-111 47 Stockholm Södra blasieholmshamnen 8, SE-103 27 Stockholm
+46 8 5663 2200, berns.se +46 8 679 3500, grandhotel.se
2. Diplomat Hotel 4. Lydmar Hotel
Strandvägen 7 SE-114 56 Stockholm Södra blasieholmshamnen 2, SE-111 48 Stockholm
+46 8 459 6800, diplomathotel.com +46 8 223 160, lydmar.com
Hult international Business
school awards full Executive
MBa scholarship to sony Ericsson
sony Ericsson wins MBa at the swedish aim for its students to get practical
Chamber of Commerce’s Christmas Luncheon business experience during their
raffle. graduate program before they jump
back into the business world - to
Hult’s flexible part-time mba curriculum is LEaP before they look.
especially customised for established or emerging Sony Ericsson receiving their prize in the Grand Raffle
professionals. Hult’s Executive mba candidates onE oF tHE CornErstonEs of at the Annual Christmas Luncheon, accepted by Bert
will begin their degree in London with the option Hult’s program is the action Project. Nordberg, CEO, Sony Ericsson
of rotating to any one of Hult’s other campuses as part of a team, candidates are given
in boston, San francisco, Dubai and Shanghai a real problem faced by a leading multinational bestows students with critical insights into the
for their elective courses. Courses can be taken company. their task is to find a solution, under the world’s key economies and equips them with
on a weekly or monthly basis depending on the guidance of a management consultant or senior the skill set necessary to capture market growth
candidates work schedule. Hult takes great care executive in the relevant industry. Companies opportunities and business prospects.
in tailoring the program to the needs and area that have collaborated with Hult on actual
of expertise of our international candidates. the problems include verizon Communications, the Hult is ranked amongst the top 30 business
exceptional flexibility of this program allows uS’ largest cell phone provider, the printing and schools in the world and top 20 in the u.S. by
professionals to complete their mba within 18 copying giant xerox, and the financial times, one the Economist. Hult has also been placed in the
months to 5 years. of the world’s leading newspapers. top 1% of all business schools by the financial
times, as well as 6th in international business.
Hult’s revolutionary curriculum features the LEaP HuLt’s ExECutiVE MBa ProGraM offers
method, which integrates conventional learning professionals high-level exposure, industry for further information about Hult’s graduate
in the classroom, with the valuable experience contacts and a hands-on approach to learning programs, please contact maria rohman,
of company visits and discussions with business that prepares them for future opportunities within Director of Corporate relations – Europe at
leaders, along with an action Project. Hult’s their organisation. Hult’s global rotation Program firstname.lastname@example.org.
A CONTEMPORARY BOUTIQUE HOTEL
IN THE HEART OF STOCKHOLM
WWW.BERNS.SE/HOTEL TELEFON 08-566 322 00
WorDS: ELIn HELLStröm anD frEDrIk HagEnIuS
Traceability of food origins Paper replacing plastic
FooDanD BEVEraGEs a growing number of food brands
give consumers access to information on the origins
of their products’ ingredients. these efforts toward
transparency in the production process through
traceability are initiated by large companies such
as Coca-Cola, Dole and Domino’s Pizza. Swedish
dairy producer Skånemejerier has also joined
the trend, trying to strengthen relationships
with customers by stressing its local roots and
connections to society through creating an iPhone
app and a web page.
deSign fibreform is a paper that can
replace plastic in a variety of packaging
solutions. the Swedish climate-smart
business, more than product, produced by billerud, is made of
any other occupation, primary fibre from Scandinavian forests and
is a continual dealing can be used to pack everything from sliced
with the future; it is a ham to pills or sweets. the paper has a high
continual calculation, an stretchability and can replace plastic where
instinctive exercise in this was previously impossible. billerud
foresight. fibreform is a tactile packaging paper with
a smooth and natural feel, processed by an
Henry L. Luce, american environmentally low impact method and
publisher and creator of the time- completely recyclable.
Life magazine empire.
The iPad 2 is here?
tECHnoLoGy rumours has it that apple
Swedish app helps reduce emissions
will release an iPad 2 during the spring, it
might be as early as in february. according automotive Can a simple glass of water
to techradar.com new features will include lower your fuel consumption by 10 per cent?
built in camera with facetime support, a Yes, according to toyota Sweden who has
microuSb port and SD card slot that will launched a new iPhone app called ‘a glass
enable users to upload movies, documents of Water’ in order to help drivers reduce their
and photos, a faster processor to enable emissions. the app encourages eco-driving
better pixel management with apple’s and maximize fuel efficiency. Since aggressive
retina Display, the gorgeous screen from acceleration and braking wastes fuel, a calm
the iPhone 4, gSm and CDma networks, and well-planned driving means less Co2
enabling it to get online anywhere in the emitted. the “a glass of water” app is a virtual
world, and more memory for smoother glass of water that reacts to your driving as
mulittasking. reports suggest apple is if you have an actual glass of water on your dashboard. accelerate too fast,
expecting massive demand for the new brake too suddenly or drive too aggressively and you spill water. If all drivers
device and has ordered six million units per in Sweden managed to avoid spilling their figurative ‘water’, carbon dioxide
month. emissions could be reduced by some 2 million tons per year.
Guitars on room service for the musically minded hotel guests
traveL and touriSm the music and Lifestyle hotel nhow, located in the heart of berlin, is Europe’s first music hotel.
It offers two professional music studios and draws heavily from local music colleges and the staff includes a music
manager. nhow’s 304 rooms are equipped with iPod connections and more than 30 tv and 100 music radio
stations integrated in a state-of-the-art entertainment system. Wireless Internet and more than 5,000 videos-on-
demand are available in every room and guitars are available through room service.
LinK will interview a young promising entrepreneur each month.
this month the turn has come to Mai-Li Hammargren, 24, co-founder
Good times for touch screens
WorDS: frEDrIk HagEnIuS
24-year-old mai-Li Hammargren is the co-founder the market. Within 24
of mutewatch, an innovative Swedish tech start- hours of unveiling the
up company. She has recently finished her studies product design we
at Stockholm School of Economics, and holds an were on Engadget,
international master’s degree in management gizmodo, trendhunter
from university of St. gallen, Switzerland and and many other
London School of Economics. no surprise mai- websites. our google
Li was named as one of Sweden’s 101 Super hits skyrocketed from
talents 2010. zero to over 400,000
within 8 days.
What is Mutewatch?
mutewatch is a new kind of watch, equipped Do they teach you
with a disguised touch screen and a silent, how to build touch
vibrating alarm and timer. by allowing you to shut screen watches these
out distracting elements in your environment, it days at stockholm
enables you to follow your own agenda and keep school of Economics?
track of time without disturbing those around I looked for people who
you. could complement
my skills in sales and
How did you come up with the idea? found oskar ritzén
the idea behind the watch was born when my Praglowski at the royal Originally a Swedish start-up company, Mutewatch has signed orders
film photographer boyfriend came home early Institute of technology from leading concept and department stores such as Colette in Paris,
Milk in London and Storm Art & Fashion in Copenhagen.
one the morning after a late night shoot. I had my in Stockholm. He is one
alarm set to wake me up in only a few hours and of the co-founders and the Cto of mutewatch. days last year, all done on a tiny travel budget. If
was worried that it would wake him up as well. we didn’t have friends and family in the majority
an alarm clock around the wrist that goes off How many are you working with of the cities in which we’re selling our product,
Mutewatch? we wouldn’t be able to launch internationally
We are many people all around the world working right from the start the way we are now. We get
with mutewatch but the core of the company is a lot of sales through friends and people in our
composed by a small team; right now we are network, and this organic and active approach
eight people working closely together. to getting mutewatch introduced to investors
and other “players” in the market, comes very
i understand you travel a lot, what’s next? natural to us as a company, as well as to myself
right now while doing this interview with as a person. It’s probably true for many young
you, I’m in berlin at the fashion week. Last entrepreneurs, especially of my generation, but
week I was at the international tech fair in Las there are many start-ups out there. Drawing
vegas, in two days I’ll take the night train to the from the interest and generosity shown to us by
Mutewatch is a watch with a disguised touch amsterdam fashion week. I often go to London people we have met throughout the process, I
screen. and it will be my next stop after catching some air can say that I’m very happy with how we have
in Stockholm and holding an internal conference established and managed to maintain a level
with a silent vibration would solve the problem! planning for the coming year. this time London of trust between us and those wanting to buy
from that basic idea, the alarm clock developed means meeting with a business contact from our product or support our company in different
into a proper watch with a touch screen, offering Silicon valley, and as I consider physical meetings ways. I could tell you so much about all the
simple solutions to many day-to-day situations. incomparable to meetings over for example exciting meetings we had in for example Dubai
Skype or telephone, I don’t mind travelling in in november last year, despite the fact that it
it sounds like a fabulous product, where can order to see the people I talk to, face to face. It’s was my first trip there ever - all thanks to people
i buy it? an expression of my dedication to the company around us choosing to dedicate their time and
right now we have signed with Colette in and the future success that we’re all hoping and help out with connections etc, just because they
Paris, frozen fountain in amsterdam, Storm working hard for! want to see us make it. It’s amazing and I wish I’ll
in Copenhagen, milk in London and nordiska be able to do the same for them one day! right
kompaniet in Stockholm to carry mutewatch. How important has networking been for your now I can’t do much more than to express my
We are in dialogue with several global brands business? sincere gratitude to everyone who follow us and
within film, fashion and sports wear for future the network around this start-up is the key to are there for us on the bumpy road of starting up
collaborations. all in all, the buzz has been its survival, its progress and the possibilities that a business in hardware development.
huge despite the fact that we are not yet on we’re currently enjoying. I had about 150 travel
The Power of Expertise the Management Forum:
Climbing the Ladder
Meet Cecilia Hermansson, Chief Economist, Swedbank on 17 February 6 December at kinnarps’ office in
she has been called one of the most influential economic and financial news both regarding Covent garden. guest speakers: Cecilia
people of the swedish economy, and in these the global developments and the debate at the kragsterman, founder, CkCC and Claes
magnus Åkesson, Cfo, jm ab
turbulent economic times, her role as Group national level is the most important thing” says,
Chief Economist at the nordic-Baltic leading Cecilia. Learning the fundamentals of economics
banking group swedbank has been more and developing your skills at an early stage are
intense than ever. important features as well. “When applying for the
first job, it is always good to contact the ministry of
as group Chief Economist, Cecilia Hermansson finance, the Central bank, the statistics office or a
carries the prime responsibility for the development national institute of economic research, because
and production of economic and financial research these institutions teach you the tools you need to
and analysis for Swedbank make good forecasts and to understand economic
group, and provides policy. It is also great to keep good relations with
intellectual leadership the academic world, as it will enhance your
and course to the ,
employability” says Cecilia Hermansson.
group’s overall strategy.
Hermansson’schallenging The JCC has the honour of introducing Cecilia
task is impressive, and Hermansson as the keynote speaker at the
intellectual leadership and second seminar of the JCC Management Forum
Cecilia Hermansson expertise surely bring with series on 17 February. Join the JCC to hear Cecilia
it substantial power and Hermansson speak of the current economic
influence. When asked about her primary advice developments as well her views on managing
to someone in the beginning of his/her career who your career and how to reach your career goals.
is interested in economics, Cecilia Hermansson
emphasises the role of reading: “to follow up
the JCC & McGuireWoods Christmas Party
27 november in the ballroom at radisson blu Portman Hotel. vodka sponsor: Purity vodka
Business Meets Politics 2011: Entrepreneurship Forum JCC After Work at Boujis
Social responsibility - Who is with Young Entrepreneurs
setting the agenda? of Sweden
H&M Preview of Spring/
Summer ‘11 Collection
1 Feb 10 Feb 11 Feb
30 entrepreneurs under 30
on WHAT ARE youR ExPECTATIonS?
on 10-12 February 2011, 30 young tHE EntrEPrEnEursHiP ForuM on 10 Viktor nord (25), founder of
entrepreneurs under the age of 30 are making february will be one of the joint forums with sverige-norge.se:
their way to London to exchange ideas, the jCC. at the seminar, the participants will, I am looking forward
extend their networks and learn more about together with a panel of two venture capitalists to get inspired, meet
the united Kingdom as a market. and two entrepreneurs, discuss how to build british and Swedish
a successful fast-growing company. “on the entrepreneurs and
the jCC is co-operating withYoung Entrepreneurs panel we will have one of the most interesting to learn more about
of Sweden (YEoS) to organise the three-day-event. young entrepreneurs in the united kingdom” , the british market
“We are here to exchange ideas, experiences and says fredrik Hagenius. the discussions will be and how to do
business cards with London based entrepreneurs moderated by Christer Holloman, Chairman of business in the uk.
and venture capitalists” says fredrik Hagenius,
, first tuesday and columnist at Sky news.
founder of YEoS and anders Wall Scholar at
the Swedish Chamber of Commerce, who “our mission is to promote the brand Lisa renander (27), founder of
is organising the event. activities will include Sweden, and what better way to do it than Go Enterprise aB and xcited aB.
company visits at Spotify and atomico, meetings by presenting and introducing young and I think the event will
with official representatives and seminars with ,
talented entrepreneurs” says annika Wahlberg, be both very inspiring
prominent panelists. managing Director, Swedish Chamber of and very rewarding.
Commerce for the uk. the programme
young Entrepreneurs of sweden (YEoS) looks amazing and I
is a network for Sweden’s foremost young amongst the participants are famous blogger hope to etablish new
entrepreneurs under 30. the non-profit Isabella Löwengrip (“blondinbella”), Christoffer conncetions with
organisation was founded in 2008 and is
Caesar, wind power entrepreneur and mai- exciting people.
controlled and run by its 220 members.
www.yeos.se Li Hammargren (see page 23), founder of
the jCC is a dynamic
Dear JCC Member,
organisation with a varied agenda
planned to meet the members’ Happy new Year and welcome and Wining&Dining. Please
interests, both social and back to London! We hope that contact us if you have any more
professional. the club organises you have had a nice break. suggestions or if you would
various events on a monthly like to be responsible for co-
basis throughout the year; the 2011 WiLL BE an aCtion- ordinating a jCC Club.
events range from company PaCKED yEar for the jCC.
visits and seminars within the a new initiative from the jCC We would like to thank
tHE Junior CHaMBEr CLuB series Entrepreneurship and Committee is the jCC Clubs, those who joined us for the
For younG ProFEssionaLs, management forum respectively, which are different interest legendary jCC brunch Club at
the jCC, a sub-organisation to after work parties at exclusive groups for our members that the brompton Club on 22 jan
of the Swedish Chamber of London venues, brunch parties, shortly will be launched on the – what an afternoon! more
Commerce, has become a well- and dinners with traditional website. the idea is to create similar events will follow, be so
known network organisation Swedish themes, such as our groups through which different sure!
for young professionals with annual crayfish party. activities can be planned. So
an interest in Sweden and the far, we have had requests for best regards,
uk. founded in 1994, the jCC to find out more about the jCC starting clubs within golf,tennis, Hilma & fredrik
boasts around 350 members and the membership, please visit vasaloppet Prep, arts&Culture,
aged 25 to 35. www.scc.org.uk/jcc.
Management Forum with JCC After Work at Joint Nordic Entrepreneurship
Cecilia Hermansson, Chief Mahiki Career Forum Forum
17 Feb In March sign up on scc.org.uk/Jcc
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nordic Capital becomes new patron to the Chamber
“We believe our patronship in the swedish In a dedicated partnership with management overriding aim is to build enduring partnerships
Chamber will contribute to expand our of the portfolio company, nordic Capital seeks and create long-term value, whether by
industrial and financial network in the uK to create value in its investments through creating new industrial combinations,
market in general.” say Bo söderberg and committed ownership and by targeting strategic pursuing a strategic repositioning or exploring
robert andreen, partners at nordic Capital. development and operational improvements. internationalization opportunities.
nordic Capital was Value creation Funds
founded in 1989 and nordic Capital’s model for value creation Well-known international institutional investors
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Robert Andreen, equity funds focus domiciled in jersey, Channel Islands. the funds
Nordic Capital primarily on investments Partnership with are adviced by advisory offices in Copenhagen,
in large and medium- management frankfurt, Helsinki, London, oslo, and
sized companies in the nordic region and nordic Capital provides Stockholm.
on selected international investment committed ownership
opportunities. nordic Capital invests in all and support to portfolio the Swedish Chamber of Commerce is
industries and sectors. one focus area is global company management delighted like to welcome nordic Capital as a
health care. nordic Capital funds have invested and encourages a new patron.
in a large number of nordic-based companies hands-on operational
operating in different sectors. today the funds Bo Söderberg, approach to problem
have ownership in 20 companies. Nordic Capital solving. nordic Capital’s
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3 DECEMBEr | tHE annuaL sWEDisH
on 3 December, the annual Christmas Luncheon was hosted at historic
banqueting House, Whitehall with Swedish Christmas food, a grand
raffle and lots of entertainment.
the annual luncheon is the highlight of the anglo-Swedish social and
business calendar for many, for almost thirty years, attracting hundreds
of senior business people every year.
Pictures 1. Banquetting House, Whitehall 2. Ola Reis, Nordea with guest 3. Carina
Winberg with guest 4. Bodil Olsson with guest 5. Frida Valdimarsson, Nordea with guest 1.
6. Håkan Winberg with guests 7. Jan Blom, Swedbank and Julian Daley 8. Carl Bolinder
with guest 9. Håkan Rosmans, Nordea with guests 10. Maria Rohman and Katarina Brud,
both Hult International Business School 11. Anders Runevad, Ericsson, Gunilla Banér,
Kreab Gavin Anderson, Mats Granryd, Tele2, Catharina Granryd, and Amy Runevad 12.
Bicky Chakraborty, Elite Hotels with guests 13. Mats Wessman, Visit Sweden and Andreas
von Beckerath, Embassy of Sweden 14. Alex Haddon, IC Design with guest 15. Swedish
School Lucia procession 16. Chris Farrington, B&B Press with guest 17. Paul von der Heyde,
Chairman of the Swedish Chamber of Commerce for the UK 18. Lena Björck, Inn or Out 19.
The Secretariat at the Swedish Chamber of Commerce, performing
the annual Swedish Christmas Luncheon was hosted in partnership with
7. 8. 9.
15. 16. 17.
18. 5. 19. 5.
Meet: Björn Savén, executive chairMan of iK inveStMent PartnerS
Investing in mid-sized companies
Björn savén is a famous figure on the scandinavian business scene. He is Chairman of iK investment Partners and the British-
swedish Chamber of Commerce in stockholm, and also a board member of nordea, Vattenfall and deputy chairman of the royal
swedish Engineering science academy.
WorDS: PEtEr SanDbErg
after graduating from the Stockholm School offering, this particular deal would have worked invest in mid-sized companies with an equity
of Economics, björn Savén worked for gulf as a buyout, had there been a PE fund there investment in the range of €50-150 million.
oil during the first oil crisis in 1973 before to provide the equity. Private equity funds as We will continue to focus on our target
completing his mba studies at Harvard such did not exist in the nordic region and markets, i e the benelux countries, Denmark/
business School. He graduated from Harvard were rare even in continental Europe when Ik norway, finland, france, germany/CEE and
in 1976 and started working for the Swedish- was started. at the time, it was actually illegal Sweden. Sector wise, we will continue to
based office products group Esselte. He stayed for its Swedish bank to have a fund in private invest in industries in which we have built
with Esselte for 12 years, and from 1986 to equity directly so we had to go via a London extensive experience, such as manufacturing,
1987 he was President of Esselte Pendaflex,
, merchant bank, and there were all sorts of healthcare, food processing and service.
based in garden City, new York. He left the other restrictions too.
company in 1988 to put the infrastructure in you are the Chairman of the British-
place to create Enskilda ventures as Ik was We focused initially on nordic institutions, swedish Chamber of Commerce (BsCC) in
known at the time, in the firm’s office at which had relationships with SEb. most of stockholm and iK is a Patron of the swedish
finsbury Square in London City. back then, Ik them, though, were completely unfamiliar Chamber of Commerce in London. Why is
was a part of SEb´s Enskilda Securities but with private equity as a concept. We were able membership in Chambers of Commerce
in 1993 during the Swedish financial crisis, it to do the first close on 11 august 1989. In the important to you?
gained independence through a management for years we have seen business between
buyout. Sweden and the uk continuing to grow both in
... the rapidly terms of volume and value. this demonstrates
What is iK investment Partners? developing global an underlying level of stability in the business
Ik Investment Partners is a European private economy and the relations between the two countries which has
equity firm managing €5.7 billion in fund environmental been supported by the bSCC. these networks
commitments from institutional investors challenges the help you develop your business and your
around the world. Ik acquires and develops world is facing have people to facilitate business connections as
companies with the objective of delivering emphasised the well as access to local support and services.
attractive returns to investors. Since the importance of long-
inception, Ik has acquired 75 companies.
term sustainable the sCC is hosting a seminar on social
our current portfolio includes 23 companies
across Europe. our philosophy is to work
solutions ... responsibility in February
responsibility do corporations have to
closely with portfolio company management benefit society, do you think?
to enhance performance in the businesses first five years, we were investing in Sweden, In my view, the rapidly developing global
acquired. In fact, the operating profit of the Denmark, norway and finland buying parts of economy and the environmental challenges
portfolio companies we have exited has more large industrial groups. the world is facing have emphasised the
than doubled during our ownership. importance of long-term sustainable solutions
Which have been your best investments from many points of view. Ethically and
In maximising returns for our investors, and exits? environmentally sound business practices
we invest in mid-sized companies with Ik has made many good investments across make significant contributions to society. I am
strong cash flow and profit improvement our geographies but to name a couple of for instance myself also involved in IkarE,
potential, operating in mature industries with them, I would like to highlight Crisplant, nobia which is an independent charity founded by
fundamental underlying growth. the majority and DSI. Crisplant, a Danish sorting business, some of the Partners of Ik. IkarE’s resources
of our investments to date have been made in was bought in 1992. just a few years later, are presently fully dedicated to the Stamp out
the manufacturing and service industries. Ik realised its investment. this is Ik’s most Sleeping sickness (SoS) campaign launched
successful investment to date, delivering a in kampala, uganda in october 2006. With
How did it all start? return of 16.5 times the original investment. IkarE we try to overlay private equity
at my time at Esselte I was involved in buying investment techniques and other business
companies for the group and I first got the idea What will iK be looking to invest in over experience into the causes it is supporting
to start Ik whilst selling a non-core division. the next five to ten years? thereby contributing more than just money.
With the low prices the industrial buyers were We will be sticking to our strategy and
National and international taxation is
changing. Are you changing with it?
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Visit us at www.nordeaprivatebanking.com,
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Nordea Bank S.A is a part of the leading ﬁnancial services group in the Nordic and Baltic Sea regions. Some products and services mentioned may, due to local regulations, not be available to individuals resident in certain coun-
tries. The attention of the investor is drawn to the fact that there can be no guarantee on the proﬁtability of any investment in ﬁnancial instruments and that such investment may entail losses, and this irrespective of the quality of
the fund managers selected by the Bank. Past performance is not a guarantee of future results. Nordea Bank is subject to the supervision of the CSSF (110, route d’Arlon L-2991 Luxembourg). Published by Nordea Bank S.A.,
R.C.S. Luxembourg No. B 14157, 562, rue de Neudorf, L-2220 Luxembourg, Tel +352 43 88 77 77 Zurich branch: Tel +41 44 421 42 42 www.nordeaprivatebanking.com
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