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					SWEDISH   CHambEr      of   CommErCE   for tHE   unItED   kIngDom


  Who is setting the agenda?

  London 2012
  Everyone is talking legacy                              meet
  young entrepreneur                       björn Savén
  maI-LI HammargrEn

Issue 296
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                                                                                    the Chamber

Dear Members,
2010 ended on a high with the traditional Christmas Luncheon
at Whitehall Palace. You can see the pictures on pages 28-29
of this issue of LInk. We also conducted our annual member
survey at the end of the year and are delighted to report a happy
membership. Did you know that 99% of our members read
LInk. fantastic news!

the year has started well and the Chamber is thrilled to welcome
new patron companies alfa Laval, kreab gavin anderson and
nordic Capital.

the event season will start with the second business meets
Politics event, this time discussing social responsibility. Social
responsibility is a hot topic and an evolving issue where much
can be learnt from the exchange of experiences of governments,
organisations and businesses. the seniority and and experience
of our panellists and speakers is again of the highest quality;
social responsibility is of great importance in today’s society. Do
join us on 1 february for this very special event.

We have also listed a number of our regular events on page 5,
so please put these in your diary. thank you also to all those who
have already paid their membership fee for 2011.

best wishes,

annIka WaHLbErg, managIng DIrECtor

our Patrons |

                                                                Accountants &
                                                                business advisers



                                                                                                                                                                          Photo: London 2012
                                                                                                        tHE swEDisH CHAMbEr of CoMMErCE for tHE UK

                                                                                                                        the Swedish Chamber of Commerce is an

                                                                                                                        independent, non-profit making networking

                                                                                                                        organisation and has been dedicated to its
                                                                                                                        members since 1906. today, the Chamber has
                                                                                                                        about 400 member companies, representing
                                                                                                                        not only Swedish companies but also british
                                                                                                        and European companies, interested in strengthening their
                                                                                                        existing ties with Sweden and the uk or expanding to a
                                                                                                        new market. In addition, the junior Chamber Club for Young
                                                                                                        Professionals (jCC) has approximately 350 members under
    EDitors of LiNK MAGAZiNE
                                                                                                        35 who are either studying or working in the uk. the Swedish
                                                                                                        Chamber is one of the largest foreign Chambers in London
                                                                                                        and is perhaps the most active, hosting up to 60 events per

                                                                                                        for more information about the Chamber and membership, please
                                                                                                        see or contact the Secretariat on telephone
    HILma guStavSSon   frEDrIk HagEnIuS                                                                 +44 (0)20 7224 8001 or by e-mail to
    InvEStor SCHoLar   anDErS WaLL
    guStavSSon@        SCHoLar         HagEnIuS@                 CovEr PHoto:                                                      WWW.SCC.ORG.UK
                                                 HagEnIuS                                                          Join our online networks today on Facebook and
                                                                                                                   LinkedIn and follow us on

              PEtEr SanDbErg                         SofIE ZEttErLunD                                                  maja ErnELLI                       Hanna raSmuSon
              CommunICatIonS managEr                 mEmbEr CoorDInator                                                offICE traInEE                     offICE traInEE

annIka WaHLbErg                   ragnHILD CHrIStIanSEn                                           PEtEr mCnamEE                         IDa fröSSanDEr
managIng DIrECtor                 EvEntS managEr                                                  aCCountant                            offICE traInEE                                              


01         buSInESS mEEtS PoLItICS

           Social responsibility - Who is setting the agenda?
     this year’s business meets Politics event will be focusing on social responsibility and the
     questions of who is setting the agenda, and what is the role of government vs business?

time: 15.00 for 15.45 – 20.30 (seminar 15.45 – 18.30)
Price: £38 inc vat for members, £48 inc vat for non-members.
Venue: regent’s College, Inner Circle, regent’s Park, London nW1 4nS

08         gEt to knoW Your CountrY

           Welcome to the uk in Stockholm
     the Swedish Chamber of Commerce for the uk is hosting the 5th annual Welcome to
     the uk seminar in Stockholm on tuesday 8 february at berns Salonger.

time: 16.00 – 19.30 (Seminar: 16.45 – 18.15)
Price: there is no charge for this event
Venue: berns Salonger, berzelii Park, Stockholm

10         nEtWorkIng rECEPtIon

           H&m Preview of Spring/Summer ‘11 Collection
     join us for the always popular H&m Preview of its Spring/Summer collection at their
     showrooms in central London. this event is fully booked.

time: 18.30 – 20.30
Price: there is no charge for this event

10         nExt gEnEratIon, jCC EntrEPrEnEurSHIP forum

           jCC Entrepreneurship forum with YEoS
           the jCC Entrepreneurship forum in co-operation with Young Entrepreneurs of
                                                                                                        ll   yb
           Sweden (YEoS), presents a panel of young Swedish and british entrepreneurs.

time: 18.30 – 21.30
Price: free for jCC members, £10 for SCC members and non-members
Venue: Hult International business School, 46-47 russell Square, London WC1b 4jP

15         InformatIon

           Leif johansson, President & CEo, volvo group
     join us for an event with Leif johansson, President & CEo, volvo group. Leif johansson is
     one of Sweden’s most prominent business leaders.

time: 18.30 – 21.30
Price: free for members, £20 for non-members
Venue: radisson blu Portman Hotel, 22 Portman Square, London W1H 7bg

17         nExt gEnEratIon, jCC managEmEnt forum

           jCC management forum with Cecilia Hermansson
         at the second jCC management forum seminar, you will have the opportunity
         to meet one of Sweden’s most influential women, Cecilia Hermansson, Chief
Economist at the leading nordic-baltic banking group Swedbank.

time: 19.00 – 21.00. Please arrive at 18.50
Price: free for jCC members, £10 for SCC members and non-members
Venue: Hult International business School, 46-47 russell Square, London WC1b 4jP

       sign up on


          Scania is proud to be a major
          supplier to the British road
          transport industry. Long may
          it continue.


How is business?
Each month the Chamber takes the pulse and asks a few member companies how their
business is going

                  Expect Move: growth and development
                  the global mobility industry has seen some changes recently          last year and decision-making has become more centralized.
                  and certain trends are developing.the size of household goods        Destinations such as China and brazil have become more
                  removal shipments has become smaller and employees often             frequent. Expect move as a high quality niche player in the
                  move on shorter terms. organisations are relocating the same         international removals market had a satisfactory last year. We
                  expatriates again and again to different locations in order to       gained market share and traded profitably. I believe that there
                  avoid failure in the assignment. outsourcing of assignment           will be some consolidation within our industry in the near future
                  services to third party companies has increased during the           which will create some good opportunities for us.
                  Peter weltenius, Managing Director, expect Move Management limited

                  sprout Park: going global
                  Sprout Park has had a great and global year and I’m as               for body Shop and doubled in size last year and keeps
                  we speak on a 25 days tour around the world with Hyper               growing with more competences mainly in social media
                  Island running educations and doing workshops with                   and mobile solutions. In Dfms latest tv-production,
                  companies and agencies in Sydney, tuscon (arizona)                   ‘felix stör en ingenjör’, felix Herngren travels the world
                  and amsterdam. the London office is growing and we                   meeting Swedish engineers and our latest movie, Sound
                  are now looking for our own space in town. our web                   of noice, is now playing in cinemas after winning several
                  agency britny just launched a global online campaign                 prizes at film festivals including Cannes.
                  Mikael ahlströM, Owner and Managing Director, sprout Park

                  Boardtalk: Coaching in the uk
                  boardtalk has been in the executive search and coaching              corporate world as a finance Director as well as having
                  business in Sweden for almost 10 years. Last year was                experienced the challenge of being in new countries and
                  an exciting year setting up a branch in the uk. We are               environments. Susanne blomberg is coaching both in
                  primarily focusing on business and Personal Coaching                 person and over the phone, in English or in Swedish.
                  here in the uk, to help ambitious professionals                      We are now looking forward to expanding the business
                  develop to be their personal best. our coach in the uk,              further, and to meet new clients to inspire and guide to
                  Susanne blomberg, has a long experience from the                     reach their goals.
                  SuSanne BlomBerg, owner, Boardtalk uK ltd

                  Goodwille: boosting business in the uk
                  assisting businesses to establish and grow in the                    to invest. over the past few years goodwille has been
                  uk with legal advice, financial management and Hr                    steadily recruiting with more vacancies on the SCC
                  support, one could have thought that business would                  website at the moment. also, our recent client survey
                  have been hit hard during the recession. However,                    showed that 97% of our clients would recommend or
                  goodwille has had a steady growth over the past few                  already have recommended us!
                  years which might indicate that Swedish investors
                  have not been affected and have seen an opportunity
                  Daniel Parry, Managing Director, Goodwille limited


member highlights
                                                                                scania increases its LGV and PCV market shares in a
                                                                                challenging year
                                                                                Scania has reinforced its position as a leading supplier to the
                                                                                british transport industry with significant increases in its truck and
                                                                                passenger carrying vehicle market shares for 2010. Headline figures
                                                                                show that Scania’s year-end truck registrations in the 18-tonnes-and-
                                                                                above heavy truck market increased to 17.4% (15.7% in 2009) while
                                                                                its combined heavy bus and coach registrations climbed to 19.5%
                                                                                (18.1%). “Despite 2010 being an extremely challenging year in which
                                                                                volumes remained considerably depressed, these developments
                                                                                in our market penetration represent a positive outcome for Scania
                                                                                and its network in the uk. market share is not normally regarded
                                                                                as a key driver for us, but for any manufacturer, securing a high
                                                                                share in a low-volume market is essential if the distribution and
                                                                                service infrastructure is to be preserved, comments Hans-Christer
                                                                                Holgersson, managing Director of Scania (great britain) Limited.


                                      skanska to launch residential                                                   nordea awarded “Bank of the
                                      Development Business in the                                                     year 2010”
                                      uK                                                                             the banker magazine, owned by the
                                       Skanska has announced that as part                                            financial times, has awarded nordea
                                       of its new business plan covering                                             “bank of the Year 2010” in Denmark,
                                       the period up to 2015, which                                                  Sweden and norway. the “bank of
                                       focuses on profitable growth, the                                             theYear” awards acknowledge banks
                                       company will expand its residential                                           for the best overall performance in
                                       development operations and establish                                          their country. - Solid results, strong
                                       a new business in the uk. magnus                                              customer development, a strong
                                       andersson, as President, will head                                            capital base and access to funding
                                       up Skanska residential Development                                            are some of the reasons why we
                                       uk. magnus has worked in Skanska                                              decided to award nordea with the
                                      for eleven years, most recently as EvP                                        title “bank of the Year” in three of the
for the nordic and CEE countries in Skanska Infrastructure Development.         nordic countries, says brian Caplen, Editor of the banker. the banker’s
for the past ten years, Skanska has developed a large and successful            global editorial team chooses the winners based on an analysis of the
construction business in the uk. Skanska has now decided that following the     latest results and performance data provided by the banks through
financial crisis and the dramatic decline in the housing market an excellent    questionnaires plus a review of their strategic developments and overall
opportunity for entry as a residential developer has been created. there is     achievements. the awards for 2010 were handed out during a ceremony
an high-volume, long-term need for high-quality residential properties in the   in London on 2 December. more than 500 commercial banks competed
uk, this, coupled with the extensive environmental requirements placed on       for the awards. this is the second year in a row in that nordea wins the
new homes fit perfectly with Skanska’s knowledge and experience.                award “bank of the year” in Denmark and norway.                                                               WWW.norDEa.SE

                                      spotify and shazam                                                              tensor str61 nutrunner wins iF
                                      announce partnership                                                            product design award
                                        Shazam, the world’s leading mobile                                          at the end of november, in fierce
                                        discovery company, has announced                                            international competition, atlas
                                        that Spotify, the popular music                                             Copco’s new tensor Str61 pistol
                                        service, will be integrated across                                          grip nutrunner won the prestigious
                                        the full range of Shazam’s free and                                         2010 if design award. the project
                                        premium apps for iPhone, iPod                                               manager at atlas Copco tools
                                        touch and android. as a result,                                             was göran johansson and the
                                        Shazamers will be able to access                                            tool will be presented at the if
                                        Spotify directly through a new ‘Play                                        award exhibition which runs from
                                        in Spotify’ feature, which will take                                        march until june 2011.the tensor
                                        them directly to Spotify where they                                         EtP Str61 is described on atlas
                                        can immediately begin listening                                            Copco’s website as ‘a powerful
to the full track that they either tagged or discovered within Shazam           tool that offers impressive ergonomic qualities. the new motor
from recommendations or the Shazam charts. “Shazam is a very                    with improved cooling gives a tool that is up to 45% faster than its
innovative company in the mobile space, having achieved a massive               predecessors and 30% lighter. a built-in torque transducer allows best
following around the world and we’re excited about the potential of             possible tightening accuracy, reducing the need for reworking while
this partnership for new music discovery through Spotify, says Daniel           ensuring that all tightening data can be recorded.together with red
Ek, CEo, Spotify. “now if you hear a great new track you can identify           Dot, if is one of the world’s most prestigious product design awards.
it, listen to it instantly in its entirety and easily add it to your music      among the winners was also mercedes benz who won the prize for
collection. that’s pretty powerful stuff.  ”                                    its SLS model.

       WWW.SPotIfY.Com                                                                WWW.atLaSCoPCo.Com


“We are a people business. Trust is most important in our business. You gain this trust by getting to know people” says Falster on the
importance of networking.

from banker to entrepreneur
WorDS: frEDrIk HagEnIuS, PHotoS: aroS CaPItaL PartnErS LLP

Christian Falster is the founding partner             of the financial crisis has been both good         monetary opportunity. It is important to say
and CEo of the investment management                  and bad. on the positive side he mentions          that money is not our main driver. We have
boutique aros Capital Partners LLP He .               low opportunity cost relative to other jobs,       fun and do what we love .”
has been a banker for 15 years, working               but also availabilty of talented people. not
in the us, norway and the last 10 years               to forgetting that the markets were down           Looking back, was it the right move?
in London, but chose to leave his high                hugely, and assets were cheap. However, at a       “most definitely yes. I could not even think
income job to start his own business.                 time like this it was much tougher to find both    about going back. but the progression has
                                                      equity capital and client capital than expected.   been slower than we thought. Everything has
the four founding partners, Christian                                     ,
                                                      “but we made it!” falster concludes.               been tougher and taking longer time than we
falster included, left their jobs in late 2008                                                                                                  ,
                                                                                                         thought. but it is picking up speed now” says
to form aros Capital and the company was              Since its foundation, aros Capital has grown       Christian falster.
incorporated in early 2009. they wanted to            to employ seven people and now manages
become a better money manager to the many                                                                How important has networking been for
asset managers that were in the market at                                                                your business?
the time. as a flagship product they launched                                                            “We are a people business. trust is most
the aros Paradigm macro hedge fund in
                                                        I have learnt a lot in                           important in our business. You gain this trust
november 2009.                                          banking and I felt that                                                          ,
                                                                                                         by getting to know people” says falster.
                                                        there are many things                            “the great thing about London is that the
 “I had been working with the idea in my mind           that can be done better.                         opportunities to meet interesting people are
for some time. I felt that my learning curve            I wanted the challenge to                        endless. You can in the Scandinavian countries
was not as steep anymore. one of my clients             solve the problems we                            as well, but it is not in the same league as in
and I, we wanted to make a difference.
Wealth management could be done so
                                                        have identified.                                 London. ”

much better. Client communication isn’t as                                                               falster advices people with the same idea
good as it can be. In addition to outstanding         funds of £90 million up from £6 million a          in mind to understand the three t’s, “things
performance we want to create deep and                year ago. on the questions what they did                     .
                                                                                                         take time” “Capital is very hard to come by
lasting relationships” says falster. “I have
                     ,                                to attract the right people, falster answers:      these days. I like that though - it trains you
learnt a lot in banking and I felt that there         “the right people have come to us. all the         to be lean and prepare you for tough times.
are many things that can be done better. I            people working here now we have known              and you need more equity capital than you
wanted to take on this challenge. one thing                         ,
                                                      from before” he continues “all partners and        think. If you have a good business plan
in particular was important to me; managing           staff took a huge risk with aros Capital but       and extraordinary enthusiasm, capital will
people well. ”                                        they did it to be a part of something new,         eventually come your way. ”
                                                      for the challenge, to make a difference, for
falster explains that starting in the middle          the fun of it, and of course for the long-term           WWW. aroSCaP.Com


               Social Respons
                                                                What is the Role of

                               in the increasingly conscience-focused
                    marketplaces of the 21st century, the demand for
                      more ethical business processes and actions is
                    increasing. A company’s merit is no longer solely
                      based on its financial performance, but also on
                        its commitment to the environment, the local
                                      community and society at large.

                           oday, most large corporations’
                           websites ELIn HELLStröm
                              WorDS:    put emphasis on                   soCiaL rEsPonsiBiLity
                           commitment to non-economic
                           social values, ranging from            social responsibility or Corporate
                           business ethics, environmental         social responsibility (Csr) is a con-
                           policies, corporate contributions,     cept whereby companies integrate
               community development and corporate                social and environmental concerns in
                                                                  their business operations and in their
               governance, to diversity and workplace
                                                                  interactions with their stakeholders on
               issues. CSr can involve almost any aspect
                                                                  a voluntary basis.
               of a company’s operations.                                      The European Commission

               the idea that corporations should act in a
               socially responsible manner can be traced        business community, where managers
               at least as far back as the early twentieth      tried to balance the different interests of
               century. the size and market power of the        employees, customers, creditors, and the
               large corporations that emerged during           community at large.
               this period gave their activities a social
               significance which made it much harder to        the idea of a socially responsible corporation
               see them as purely ‘private’ in nature. this     with transformative aspirations began
               led many commentators in the interwar            to fade in the 1970s, when the power of
               period to argue that corporations should be      finance and influence of neo-liberal thoughts
               conceptualised not as ‘private’ enterprises      grew. In the 1980s and 1990s, the principle
               ‘owned’ by their shareholders but as social      of shareholder primacy was restored and
               institutions with wider responsibilities. this   their maximisation of value emerged as the
               view also gained some support within the         overriding goal of managers.



  CSr in itS Contemporary form
  emerged as a reaction to these changes, and
  was initially promoted by non-governmental
  organisations     and     other    campaign
  groups. Contemporary CSr is aiming for
  improvement rather than transformation, like
  the earlier more radical idea of the socially
  responsible corporation. modern social
  responsibility is focusing on corporations’
  ethical and social responsibilities to
  stakeholders — all of those affected by a
  company’s conduct — by trying to affect
  modest changes in the way companies
  make profits. there is also an philanthropic
  approach, which includes monetary aid and        The triple bottom line (abbreviated TBL or 3BL) is also known as people, planet, profit or the
  donations given to local organisations and       three pillars. The concept captures an expanded spectrum of values and criteria for measuring
  impoverished communities.                        organisational and societal success: economic, ecological and social. In the private sector, a
                                                   commitment to corporate social responsibility implies a commitment to some form of TBL
  CSr promotes a shift in focus from the           reporting.
  ‘bottom line’ (profit) to the ‘triple bottom
  line’ (people, planet, and profits) without      from the fundamental role of business; to        the Continental Europe and japanese
  challenging the principle of shareholder         make profits. others argue it is a superficial   “insider” systems of CSr. the former is
  primacy or the neo-liberalism policy. CSr        tool used by corporations as a branding          a system where companies volunteer to
  emphasises voluntary self-regulation rather      device, or that it is an attempt to take over    address social and economic issues through
  than mandatory regulation by encouraging         the role of governments as an overseer of        CSr policies, and it is mainly seen in the
  companies to do more than what is required       powerful corporations.                           uS where there are less legal requirements
  by law. In recent years, CSr has been                                                             than in Europe for things like health care
  embraced by most of the corporate world,         in a CoMParatiVE PErsPECtiVE, corporate          provision and environmental protection.
  despite continued opposition from those          scholars have divided the world into the
  who claim that social responsibility distracts   anglo-american “outsider” system, versus

   Stakeholder                meaning those on whom an organisation’s activities have an impact, was used to describe corporate owners
   beyond shareholders as a result of the influential book Strategic Management: a Stakeholder Approach by r Edward freeman in 1984.
   the stakeholder theory widens the view that a firm is responsible only to its shareholder. instead it includes other interest groups, such
   as its employees, customers, suppliers, and the wider community, which could be affected by the company’s actions.


David Cameron hosted
Nordic baltic summit
in London

                                                                                                         Photo: the Prime minister’s office

                                                                                                                                                                                                Photo: Lewis Chaplin
united kingdom’s Prime minister David Cameron
hosted a two day nordic baltic Summit at the
end of january which saw politicians, policy         Prime Minister Cameron at Summit
innovators, entrepreneurs and business leaders                                                                                                   Is she bigger than Rihanna?
discuss how best to boost economic growth,           gender equality was one of the issues at the
enterprise and job creation whilst improving         top of the agenda and followed nick Clegg’s                                                 Robyn nominated for the
people’s well being. the Premiers of norway,         announcement of plans to give couples more                                                  2011 BRIT Awards
Sweden, Denmark, finland, Iceland, Estonia,          freedom to organise their parental leave
Latvia and Lithuania joined the Prime minister       after the birth of a baby. “today’s discussions                                             Swedish singer and songwriter robyn has
for the talks. David Cameron said that the nine      showed very clearly how much britain has to                                                 been nominated as ‘best International
countries that participated could form “the avant    learn from other countries in terms of women’s                                              female Solo artist’ at this years brIt
garde delivering jobs and growth” and lead           participation in the workforce, levels of female                                            awards! She is up against alicia keys, katy
Europe back to prosperity, according to a press      entrepreneurship, family-friendly businesses                                                Perry, kylie minogue and rihanna.
release.                                             and levels of childcare – and also levels of
                                                     well-being among children” David Cameron                                                    the brIt awards nominee walked away
“right across the north of Europe there              concluded.                                                                                  with not less than four awards – out of
stretches an alliance of common interests”   ,                                                                                                   seven nominations – at the Swedish
he said. “We get enterprise. We embrace              the Summit concluded with a number of                                                       grammys; ‘Song of the Year’ (Dancing
innovation. We understand the potential of           significant trade deals between the uk and its                                              on my own), ‘female artist of the Year’,
green technologies for economic growth. So at        international partners. Lord green said the deals                                           ‘Composer of the Year’ and ‘album of the
a time when much of Europe is in desperate           were a big boost “not only for the companies                                                Year’. go robyn!
need of fundamental economic reform, it              involved but for the trade relationships between
makes sense for us to come together for the                         .
                                                     our countries” David Cameron also said there                                                on 15 february, we will know if she
benefit of all our economies: an ‘avant garde’       were plans for a follow-up conference in                                                    triumphs at the 2011 brIt awards.
for jobs and growth.”                                Sweden next year.

SveaBritt - Thirty years of professional and social exchange
”the original sveaBritt idea was to create           Sveabritt aims at offering a varied agenda;                                              today, Sveabritt has around 60 members.
a professional network for women, where              topics have e.g. included literature, coaching,                                          “the idea with the relatively low number of
the members could also support each other            science, economics and art. “an exciting                                                 members is that members shall have the
socially. Much has happened since then, but          specific/recurring feature of a Sveabritt meeting                                        opportunity to get to know each other well,
the core idea remains the same” says Lotta
                                 ,                   is the ‘ego seminars’, during which members                                              as this adds to the exchange of ideas and
sutton, Chairman of the non-profit network           are invited to share their own stories and                                               business leads within the network” says ,
organisation sveaBritt, which, founded in                                                                                                     Lotta Sutton. Professional women interested
1981, celebrates it 30th anniversary in 2011.                                                                                                 in joining Sveabritt are invited to attend two
                                                                                                                                              meetings and thereafter find two sponsors
WorDS: HILma guStavSSon
                                                                                                                                              within the Sveabritt network.
the story began in the early 80s. back then,
men-only clubs were frequent, but similar clubs                                                                                               2011 WiLL BE an iMPortant yEar for
for women were significantly rarer. Similarly, the                                                                                            Sveabritt. the jubilee will be celebrated with
Swedish community in London was far from its                                                                                                  a birthday Dinner, to which all members of
current size. Inspired by a group of Swedish                                                                                                  Sveabritt will be invited. Looking ahead, Lotta
women in new York, the thought of forming a                                                                                                   Sutton sees a bright future: “our network
network where Swedish women could support                                                                                                     has a core group with a good mix of people
each other professionally and socially resulted                                                                                               of different ages and professions, which
in the formation of the organisation Sveabritt.      Sonja Aldengard, Secretary, Christina                                                    contributes to the lively exchange within
today, Sveabritt is a lively thirty-year old         Haglundh, Head of Club and Lotta Sutton,                                                 Sveabritt and gives the group great potential
organisation that provides a platform for women      Chairman                                                                                                           ,
                                                                                                                                              to evolve going forward” says Lotta Sutton.
in internationally oriented business. Sveabritt
regularly hosts members’ meetings and also                                        ,
                                                     experiences with the group” says Lotta Sutton                                            further information about membership can
arranges seminars with prominent speakers            and describes how these seminars contribute                                              be found on the organisation’s website
with the aim of enhancing the members’               to the exchange of experiences and professional                                
professional development and network.                and social support within the network.

sVEnsKa inGEnJÖrssÄLLsKaPEt i storBritanniEn
i samarbete med svenska handelskammaren i London

                                         svenska ingenjörssällskapet, sis, grundades 1924 som ett forum för svenska tekniker
                                         verksamma i storbritannien. sis har under lång tid delat ut stipendier med syftet att ”göra
                                         det möjligt för svenska ingenjörer att besöka storbritannien för att direkt på plats studera
                                         brittiska tekniska företag och institutioner.”

                                         SIS samarbetar beträffande stipendiet med Svenska Handelskammaren i London som grundades
                                         1906 och är Sveriges äldsta utlandshandelskammare i Europa. Det är en organisation med i
                                         dag 400 medlemsföretag, vars främsta uppgift är att stimulera och vidareutveckla handels- och
                                         affärsverksamhet mellan Storbritannien och Sverige. Svenska Handelskammaren har sedan
                                         många år arrangerat “Industrial forum” - ett exklusivt evenemang som inbjuder representanter
                                         för industrin och särskilt understryker inustriföretagens betydelse för handeln mellan länderna.

stipendiet för år 2011 - £5,000 - utlyses härmed
Stipendiet är huvudsakligen tänkt för Dig som är nyligen utexaminerad från svensk högre teknisk utbildning och är intesserad
av internationell teknisk utveckling, management och marknadsföring. Du är ca 25 år och har goda kunskaper i engelska. Du
måste vara initiativrik och helst ha visat prov på entreprenöranda. Som stipendiat kommer Du att under en tid av 4 – 7 månader
kunna ägna Dig åt en eller flera av följande aktiviteter i uk:
- vidareutbildning
- Projektverksamhet
Det slutliga valet av stipendiat åligger helt SIS Stipendiekommitté.
vill Du ha ytterligare upplysningar ber vi Dig i första hand kontakta SIS på e-mail:
ansökningsfomulär kan erhållas på e-mail:
ansökan måste vara Handelskammaren tillhanda före den 15 mars 2011.
Sänd gärna Din ansökan i god tid.

     We offer secondary schooling between grades 7 and 12 with teaching in both Swedish and
     English. Thirty years experience of the IB programme with excellent results.

                                                                           SIGTUNASKOLAN HUMANISTISK A LÄROVERKET
                                                                                               Phone: +46 8 592 571 00

          The opportunities of the
                 olympic Legacy
                   with less than two years until the 2012
                   olympic and Paralympic summer Games, the
                   transformation of East London into an olympic
                   zone is advancing by the minute. Ensuring that
                   hosting the Games brings lasting benefits to
                   the city is a key part of the London 2012 vision.
                   to secure a long-term legacy, the London
                   organisers have drawn inspiration from the city
                   who wrote the rule book for how to host the
                   olympic Games: barcelona.
                       WorDS: ELIn HELLStröm, PHoto: LonDon 2012

                     the barcelona games were in a
                     class of their own. their vision to put
                     sport at the heart of an ambitious
                                                                     Legacy            means the benefits
                                                                     brought by building and hosting
                transformation that changes the fortunes             the Games in 2012, as well as all the
                of the city and its people was inspired. our         wider sporting, cultural, community,
                task now is to take the best of barcelona            environment and enterprise initiatives
                and built upon it, said Sebastian Coe,
                                     ”                               that will take place across the UK as a
                Chairman of the London organising                    result of the Games before, during and
                                                                     after 2012. the five legacy promises are:
                Committee for the olympic games during
                an inspirational visit to the Catalan city               Make the UK a world-leading
                four years ago. before bidding for the 2012          sporting nation
                games, the Committee studied barcelona                   transform the heart of East London
                and the series of projects that brought                  inspire a generation of young people
                fresh life into the city and created a long-         to take part in local volunteering, cultural
                lasting transformation that continues today.         and physical activity
                                                                         Make the olympic Park a blueprint for
                the 1992 olympic games formed part of
                                                                     sustainable living
                a wider regeneration programme which
                                                                         Demonstrate the UK as a creative,
                gave barcelona, back then an industrial city         inclusive and welcoming place to live in,
                in decline, a revitalised waterfront, better         visit and for business
                public transport and whole new districts.
                the event helped socially deprived areas to          Source: The UK government via the
                break free from historic economic roles, a           Department for Culture, Media and Sport
                change which today is manifested through
                the more recent development of the 22@
                innovation district in Poblenou, former            an organisation called the olympic Park
                home to the athletes’ village.                     Legacy Company has been set up for
                                                                   the long-term planning, development,
                London,        Like    BarCeLona, is               management and maintenance of the
                planning for an olympics that will transform       olympic Park in the east end, which will be
                a large area of industrial wasteland in            called the Queen Elizabeth olympic Park.
                the eastern part of the city, and the 2012         “London is in itself developing towards
                games is a catalyst for regeneration of one        the east, since it cannot develop any
                of the most deprived areas in the uk.              further to the west. the East, an area

The exciting regeneration project taking place in East London in preparation for the 2012 Olympic and Paralympic Games is a boost for business
development in the region.

that was previously low grade industrial, is     the international media and press centre
characterised by its waterways and by the        during the games, situated in the northern                      LonDon 2012 oLyMPiCs
junction between the urban and the rural         part of the olympic area, will be transformed
area, says andrew gaskell, Director of
     ”                                           into 29,000 square meters of high-quality                   opening ceremony: July 27
Development at the olympic Legacy Park           office space. the media centre has attracted                Closing ceremony: August 12
Company.                                         large public investments, in order to attract               Motto: Live as one
                                                                        h i g h - t e ch n o l o g y         stadium: the London olympic
                                                                                                         stadium, located at Marshgate Lane in
Four            diFFerent                                               companies such as
riverS float through the
                                 London is in itself                    google in the future.
                                                                                                         stratford, East London.
                                                                                                             the 2012 summer olympic Games
olympic park, situated 10        developing towards                     andrew            gaskell        are officially known as the Games of
minutes from the city of
London and 15 minutes
                                 the east, since it                     estimates that the
                                                                        employment space
                                                                                                         the XXX olympiad.
                                                                                                             London will become the first city
from Canary Warf by public       cannot develop any                     that will be created             to officially host the modern olympic
                                                                                                         Games three times. they were
transport. opening up the         further to the west.                  after the games will
                                                                                                         previously held in the UK capital in
waterways, which have been                                              generate somewhere
                                                                                                         1908 and in 1948.
closed up to the public within this industrial   between 8,000 to 10,000 new jobs in the
area, and making them more accessible is a       east end.
big part of the legacy vision for the Queen
Elisabeth olympic Park.                          BuSineSSeS in eaSt London are                         Invest thames gateway, concluded that
                                                 now planning for a dramatic growth in                 the 2012 olympics will be a catalyst for
other key principles are to build upon           the years after 2012. firms are already               broad business growth in East London and
London’s history of family housing and to        taking advantage of the new sites and the             the thames gateway region due to the
provide new business spaces. the attractive      renewed interest thanks to exposure in                large-scale public investment in land and
canal side living is a targeted investment       the international media, as well as from              infrastructure, which will attract the private
and 11 000 new homes within the park will        the increase in major sponsorship and                 sector and institutional investment.
be taken to the market after the games.          investment. a report, commissioned by

did you know                    that the Cushman & wakefield European Cities Monitor 2010 placed barcelona as the fourth best known
city in Europe. London and Paris retained their leading positions, and brussels moves into third place. According to the same report,
London, Paris and frankfurt remain the top three cities for business, while barcelona was found to be the fifth best business city.


How the success of Barcelona was made possible
WorDS anD PHoto: ELIn HELLStröm

thanks to the olympic Games, Barcelona is                 transition to democracy
now a different city. it is probably the best             after almost 40 years
host city ever, for the way it used the Games             of dictatorship under
as a catalyst for increased capital, improved             generalfranco’sregime.
attractiveness and an urban development                   the regeneration of
that has continued long after 1992.                       barcelona was part of
                                                          the changes that Spain
“barcelona has been a model which has been                and Catalonia went
interpreted in various ways in other places,              through during that
within and outside of Spain, says architect olga
                                 ”                        time. olga terrassó
tarrassó. as member of the urban Design office            thinks barcelona would
of the barcelona City Council from 1982 to 2001,          have come to where
she has developed urban transformation projects           they are now even if it
in several areas of the city, such as the old Port        would not have been                 Barcelona was dramatically regenerated for the Olympic Games
and the Seafront. She has received many foreign           for the games, but the                in 1992, when the city was reconnected with the port and the
visitors with visionary changes for their home            process would have been                                                             Mediterranean sea.
cities.                                                   much slower.
    “London is different;                                    “barcelona had a lot of withheld capacity. there  building work, while construction of sport facilities
it is already a capital in                                was a lot of economic and industrial activity, but   accounted for only nine per cent of the total
its own. barcelona, on                                    the city did not get the opportunity to develop      investment. the urban transformation brought
the other hand, was in a                                  all of its potentials during the dictatorship, she far-reaching economic and social impacts to the
really bad state prior to                                 says.                                                Catalan capital and the regeneration of the city
the games. there were                                        During the major part of the 20th century,        attracted a lot of foreign investment.
no ring roads and there                                   barcelona was Spain’s industrial centre. the            according to ferran brunet, Professor of
were neighbourhoods                                       waterfront was not accessible to the city dwellers,  Economics at the universitat autònoma de
where the streets still              Catalan architect    or tourists for that matter, and the old part of the barcelona, the successful organisational model is
had not been asphalted in                Olga Tarrassó.   city had become badly degenerated.                   the fruit of a combination of aspects; the strength
the early 80s. Everything has                                                                                  of the objectives, the inter-institutional consensus,
flourished: it is a totally different city today, olga
                                                ”         the immediate impaCtS of the olympic the use of special management bodies, mixed
tarrassó continues.                                       games were highly noticeable since the key private-public funding models, plus a successful
    When barcelona in 1986 was voted to host              figure was its structuring effect on the city. over  harnessing of the olympic impetus and attracting
the 1992 games, Spain was still in the process of         60 per cent of the olympic funding was used for of investment.

   “the games gave barcelona a face-lift and              olympic Summer                                          the Barcelona model
   placed the city on the world map, where it             games        2004,                                      is a term which can be referred to in
   has remained. before 1992, I still met people          barcelona played                                        three respects:
   who had never heard of barcelona, especially           an inspirational                                            in the context of organising mega-
   non-Europeans, says annika tingström,
                   ”                                      role.        “they                                      events.
                                                          came here for a                                             in relation to the economic impact of
   managing Director at the Swedish-Spanish
                                                                                                                  the olympic Games, especially in terms
   Chamber of Commerce in barcelona.                      study visit from
                                                                                                                  of investment not directly linked to the
      She has lived in barcelona since 1971 and           Stockholm when                                          Games.
   recalls the enthusiasm in the city prior to and        the city was a                                              As a model for urban transformation,
   during the olympic games.                              candidate,     and          Annika Tingström            improved attractiveness and strategic
      “Everyone was very excited about the                I    showed      them                                   positioning.
   games and the common man gained a lot                  around, but in the end it was a too hard task
   from it. It was a stepping stone to come out           to talk the inhabitants of Stockholm into the
   and say, ‘Here we are’.“                                       ”
                                                          games, annika tingström says.
      When Sweden was bidding for the                                                                             The Barcelona Games showed a new and
                                                                                                                  exciting city to the world and helped Spain
                                                                                                                  to improve its image worldwide.


                                                    Swedish food gets to the stage
                                                    in the UK
                                                     “We can see that the interest in Swedish and       västerbottensost cheese, and innovative dairy
                                                    Scandinavian food is constantly growing in the      products. “Common comments that we receive
                                                    uk” says gustaf bergström, Project manager,
                                                        ,                                               when talking about Swedish food and drinks
                                                    StC, “and there is a broad variety of factors       with people in the uk include perceptions like
                                                    that we see have contributed to the build-up        natural, pure, healthy, high quality as well as
                                                    of the interest” among the factors mentioned
                                                                   .                                                           ,
                                                                                                        clean and rich flavours” says gustaf bergström.
                                                    by gustaf bergström are the increased media
                                                    coverage of the region, for instance jamie          tHE FuturE sEEMs ProMisinG. “the
Swedish cheese making its way to the United
                                                    oliver’s tv show on Swedish food during 2010,       products that are doing well during the trial will
                                                    the recently increased supply of Swedish            hopefully keep its listing at the john Lewis food
                                                    products in the uk market, as well as the recent    halls and possibly gain a listing with Waitrose” ,
WorDS: HILma guStavSSon, PHoto: norrmEjErIEr
                                                    promotional event “best of Culinary Sweden”         says gustaf bergström, which according
recently, interest in swedish food has gained       by the StC, the Embassy of Sweden and visit         to gustaf is an important step in the StC’s
ground in the uK. Gone are the stereotype           Sweden.                                             ongoing promotion of Swedish food and drink
rumours of a dark and cold country in the north                                                         manufacturers in the uk market. Let us hope
totally lacking a food culture and with herring     tHis Most rECEnt ProJECt aims at                    the beloved herring soon will enter the stage.
as one of few menu choices. a paradigm shift        introducing a range of Swedish products not
in the perception of Swedish food now seems to      yet tried in the uk market. During the first
be emerging. Starting on 10 january and running     two months of the year, a number of exciting          suppliers participating in the project:
until the end of february 2011, the Swedish trade   Swedish food products will be presented in            Eriks Såser, fria bröd, Leksandsbröd,
Council (StC) in co-operation with john Lewis       john Lewis’ food halls at oxford Street and           norrmejerier (västerbottensost),
are taking on the venture of promoting Swedish      bluewater. there will be several opportunities        PehrsonHertz, Procordia (felix), Scan,
food products in the uk by offering sales and       each week for people to try out the Swedish           Skånemejerier and villman
promotional tastings in London.                     products in store, which include crisp bread,

Happy members                                                                                                        18 jurisdictions.
the swedish Chamber of                 speakers, such as johan Staël
Commerce has conducted its             von Holstein, richard branson,                                                24 languages.
member survey for 2010 and
the results are in.
                                       Leif johansson, Pelle törnberg,
                                       Carl Henrik Svanberg and Sven                                                 100 countries.
                                       göran Eriksson among others.
the questions asked covered            Some of them will participate at
                                                                                  Through our networks in more than 100 countries,
areas such as event ideas for          events as speakers in 2011.
                                                                                  McGuireWoods’ clients benefit from strong cross-border
the future, preferred content                                                     relationships, particularly with the Nordic countries. Our
in the LInk magazine and                 aCCorDinGtotHE surVEy                    attorneys speak Swedish, Finnish, Danish and Norwegian,
how     the    member                           a staggering number               and offer innovative legal solutions in the areas of:
companies in this                                  of 97% of the
                                                                                  •    Banking & Finance
network use their                                    members read the
                                                                                  •    Corporate & Commercial
membership.                                           LInk magazine
the Chamber            99% of the                      regularly     and
                                                                                  •    Employment
                                                                                  •    EU & UK Competition
has     recently      members read                     most of the                •    Insolvency & Recovery
c r e a t e d                                          members prefer             •    International Fraud/Anticorruption
different series
                         LinK                         to follow the SCC           •    Litigation
of events in order                                   activities via the           •    Private Client
to communicate                                     magazine or regular            •    Property
the purpose of the                               email shots. although            •    Structuring
events in a better way                      the   Swedish      Chamber            •    Tax
and according to the survey the        exists both on facebook, twitter
most popular series are the next       and LinkedIn these forums were
generation events, the business        not as popular as traditional
meets Politics series of events        ways of communication. In
and the more casual networking         total 9 out of 10 people within            +44 (0)20 7632 1600 |
events hosted on a regular             the network would refer the                Imperial House | 15-19 Kingsway | London | WC2B 6UN

basis. In the survey we also           Chamber to other businesses.
                                                                                  900 Lawyers | 19 Offices |
received suggestions on future         thank you!

         Events calendar

     The Events Calendar 2011
     Something for everyone - follow the new events signs
     for your preferences in the new year

     1 Feb: Social    May:           8 Feb:          10 May:         15 Feb: Leif      10 Feb: H&M   10 Feb:           25 Jun:
     Responsibility   Risk Capital   Welcome         Leif Östling,   Johansson,        Spring/       Entrepreneur-     Midsummer
                                     to the UK in    CEO, Scania     CEO, Volvo        Summer        ship Forum        in Hyde Park
     Sep: Anglo-                     Stockholm                       Group             Preview
     Swedish                                         Nov:TBC                                         17 Feb: Cecilia   2 Sep:
     Summit                          14 Jun:                         1 Feb: Visit to                 Hermansson,       Crayfish Party
                                     Welcome                         BAE Systems                     Swedbank
     Oct: The                        to the UK in                    Global Com-                                       2 Dec:
     Anglo-                          Gothenburg                      bat Systems                     7 Apr: Struc-     Annual Swed-
     Swedish                                                         in Newcastle                    tural trends      ish Christmas
     Summit                                                                                          and consumer      Luncheon
                                                                     3 Jun:                          culture
                                                                     Annual Gen-
                                                                     eral Meeting                    14 Apr: Mats
                                                                                                     Granryd, Tele2
                                                                     23 Sep:

     Business Meets Politics                                          Information Events
     The Business Meets Politics aims to be a forum for               A range of informative events on various topics and different
     business people, politicans and other influential                sectors are hosted throughout the year. These include
     individuals in order to share experiences, to inform about       company visits, speaker events and seminars.
     their respective areas and to bring about high value

     Financial Focus                                                  Networking Receptions
     The Financial Focus series aims to bring together leading        Evening receptions held on a regular basis, often at one of our
     individuals within the financial services sector and             Member companies or Home House. An opportunity for
     corporates to discuss current issues and to exchange             Members to meet, exchange ideas and to get to know each
     ideas relating to finance.                                       other.

     Get To Know Your Country                                         Next Generation
     The Get To Know Your Country series aims to bring British        The Next Generation series aims to highlight entrepreneurs
     and Swedish culture and traditions to the                        and to inform about upcoming trends and innovations that
     network. Learn about sports, arts and business                   may become the big business of tomorrow.
     culture in inspiring settings, whilst networking.

     Industrial Forum                                                 Social Events
     The Industrial Forum series started in the 1990’s                The Chamber and the JCC host a range of social events
     and is an exclusive series aimed at bringing                     aimed at bringing together members for social occasions,
     together leading individuals within the industrial               such as parties and informal lunches, Swedish celebrations
     companies and the largest corporates within the network.         and festivities.

                                                            Always updated on

How the Swedish
language lost its formality
                                                   Mr, sir, Ms, Mrs or Miss? in sweden you are
                                                   mostly neither, since titles are not used as they
                                                   are in britain. there was, however, a widespread
                                                   use of titles, and the more formal Ni, until the end
                                                   of the 1960’s when du-reformen – the you-reform
                                                   – created a significant change in the swedish

                                                                WorDS: ELIn HELLStröm

                                                                 he defining moment of the            the way roman emperors were addressed.
                                                                 reform was the opening speech
                                                                 that neuroscientist and professor    tHE sWEDisH Ni stEMMED from the older
                                                                 bror rexed held to his staff in      plural pronoun I, but the social use was inspired
                                                                 1967 when he assumed the
                                                                      ,                               by the german equivalent, which often was
                                                                 post as general Director of the      used to mark distance and military rank.
“Feel free to say you to us. Before the official   national Swedish board of Health and Welfare
you-reform took place in 1967 staff at petrol      (Socialstyrelsen). He proclaimed that he would     However, the use of Ni was never fully adopted
stations across the country had started using
                                                   use the informal du (you) to address everyone,     by the Swedes. Instead, Ni ended up being
du when addressing customers. Photographer
Einar Ehnemark created this sign, which could      and he encouraged his co-workers to do the         used as a slightly less arrogant form of du,
be spotted on the island of Öland.                 same. back then, du was commonly only used         used to address people of lower social status,
                                                   when talking to close friends, family members      implying that the interlocutor had no title or
                                                   and to address children.                           office worth bothering about. Hence, since the
                                                                                                      use of Ni got back into use in the 1980’s, some
                                                   PrEViousLy, tHE ProPEr way to address              older people can find it offensive.
                                                   people of the same or higher social status had
                                                   been by title and surname. Colleagues spoke        the use of Ni today is mostly used as an
                                                   to each other in a more formal way at the          address of courtesy when, for instance, a
                                                   office, asking if “accountant olsson could send    salesperson speaks to a customer.
                                                   the invoice” or if “managing Director johnsson
                                                   would mind postponing the meeting. the use
                                                                                         ”            Bror rExED’s sPEECH in 1967 put words to
                                                   of herr (mr), fru (mrs) or fröken (miss) was       a gradual change that had happened in Sweden
                                                   considered acceptable in initial conversation      over the last decade. With the liberalisation and
                                                   with strangers of unknown occupation,              radicalisation of Swedish society in the 1950s
                                                   academic title or military rank. this way of       and 60s, the previously significant distinctions
                                                   addressing often became complicated, since it      of class had become less important. Sweden’s
                                                   required that the speaker kept track of people’s   largest newspaper Dagens Nyheter had years
                                                   position in society. the fact that the listener    earlier changed their linguistic usage in favour
                                                   should preferably be referred to in the third      of du, and the development was considerably
                                                   person, tended to further complicate spoken        speeded up when olof Palme, as new Prime
                                                   communication between members of society.          minister in 1969, let reporters call him du on
M.D Bror Rexed (1914-2002) was a professor                                                            live broadcasts.
at Uppsala University and published work           an unsuCCEssFuL attEMPt was made in
defining the lamina in the spinal cord still
                                                   the early 20th century to replace the insistence   It did not take long until du became the standard
referred to as Rexed’s lamina. Later in his
career he held positions at the World Health       on titles with Ni, which corresponds to vous       way of addressing, even in formal and official
Organisation’s Health Assembly and at the          in french and Sie in german. many European         contexts. the only exception that remains today
United Nations Drug Control Commission. He         languages use, what is an originally plural        are the members of the royal family, who are
is also known for his involvement in the you-      pronoun, to indicate politeness when talking to    still addressed with their titles.
reform of the Swedish language.                    only one person – a use that originates from


Member hotels in Stockholm




                                                                                                                                             Source: Google

 1. Berns Hotel                                                                3. Grand Hôtel stockholm
 näckströmsgatan 8, SE-111 47 Stockholm                                        Södra blasieholmshamnen 8, SE-103 27 Stockholm
 +46 8 5663 2200,‎                                                    +46 8 679 3500,‎

 2. Diplomat Hotel                                                             4. Lydmar Hotel
 Strandvägen 7 SE-114 56 Stockholm                                             Södra blasieholmshamnen 2, SE-111 48 Stockholm
 +46 8 459 6800,‎                                            +46 8 223 160,

Hult international Business
school awards full Executive
MBa scholarship to sony Ericsson
sony Ericsson wins MBa at the swedish               aim for its students to get practical
Chamber of Commerce’s Christmas Luncheon            business experience during their
raffle.                                             graduate program before they jump
                                                    back into the business world - to
Hult’s flexible part-time mba curriculum is         LEaP before they look.
especially customised for established or emerging                                               Sony Ericsson receiving their prize in the Grand Raffle
professionals. Hult’s Executive mba candidates      onE oF tHE CornErstonEs of at the Annual Christmas Luncheon, accepted by Bert
will begin their degree in London with the option   Hult’s program is the action Project. Nordberg, CEO, Sony Ericsson
of rotating to any one of Hult’s other campuses     as part of a team, candidates are given
in boston, San francisco, Dubai and Shanghai        a real problem faced by a leading multinational bestows students with critical insights into the
for their elective courses. Courses can be taken    company. their task is to find a solution, under the world’s key economies and equips them with
on a weekly or monthly basis depending on the       guidance of a management consultant or senior          the skill set necessary to capture market growth
candidates work schedule. Hult takes great care     executive in the relevant industry. Companies          opportunities and business prospects.
in tailoring the program to the needs and area      that have collaborated with Hult on actual
of expertise of our international candidates. the   problems include verizon Communications, the Hult is ranked amongst the top 30 business
exceptional flexibility of this program allows      uS’ largest cell phone provider, the printing and schools in the world and top 20 in the u.S. by
professionals to complete their mba within 18       copying giant xerox, and the financial times, one      the Economist. Hult has also been placed in the
months to 5 years.                                  of the world’s leading newspapers.                     top 1% of all business schools by the financial
                                                                                                           times, as well as 6th in international business.
Hult’s revolutionary curriculum features the LEaP   HuLt’s ExECutiVE MBa ProGraM offers
method, which integrates conventional learning      professionals high-level exposure, industry            for further information about Hult’s graduate
in the classroom, with the valuable experience      contacts and a hands-on approach to learning           programs, please contact maria rohman,
of company visits and discussions with business     that prepares them for future opportunities within     Director of Corporate relations – Europe at
leaders, along with an action Project. Hult’s       their organisation. Hult’s global rotation Program



What’s in?
WorDS: ELIn HELLStröm anD frEDrIk HagEnIuS

Traceability of food origins                                                                          Paper replacing plastic
FooDanD BEVEraGEs a growing number of food brands
give consumers access to information on the origins
of their products’ ingredients. these efforts toward
transparency in the production process through
traceability are initiated by large companies such
as Coca-Cola, Dole and Domino’s Pizza. Swedish
dairy producer Skånemejerier has also joined
the trend, trying to strengthen relationships
with customers by stressing its local roots and
connections to society through creating an iPhone
app and a web page.
                                                                                                      deSign fibreform is a paper that can
                                                                                                      replace plastic in a variety of packaging
                                                                                                      solutions. the Swedish climate-smart
                                                          business, more than                         product, produced by billerud, is made of
                                                        any other occupation,                         primary fibre from Scandinavian forests and
                                                         is a continual dealing                       can be used to pack everything from sliced
                                                        with the future; it is a                      ham to pills or sweets. the paper has a high
                                                       continual calculation, an                      stretchability and can replace plastic where
                                                        instinctive exercise in                       this was previously impossible. billerud
                                                               foresight.                             fibreform is a tactile packaging paper with
                                                                                                      a smooth and natural feel, processed by an
                                                              Henry L. Luce, american                 environmentally low impact method and
                                                      publisher and creator of the time-              completely recyclable.
                                                                 Life magazine empire.
 The iPad 2 is here?
  tECHnoLoGy rumours has it that apple
                                                            Swedish app helps reduce emissions
  will release an iPad 2 during the spring, it
  might be as early as in february. according                automotive Can a simple glass of water
  to new features will include                 lower your fuel consumption by 10 per cent?
  built in camera with facetime support, a                   Yes, according to toyota Sweden who has
  microuSb port and SD card slot that will                   launched a new iPhone app called ‘a glass
  enable users to upload movies, documents                   of Water’ in order to help drivers reduce their
  and photos, a faster processor to enable                   emissions. the app encourages eco-driving
  better pixel management with apple’s                       and maximize fuel efficiency. Since aggressive
  retina Display, the gorgeous screen from                   acceleration and braking wastes fuel, a calm
  the iPhone 4, gSm and CDma networks,                       and well-planned driving means less Co2
  enabling it to get online anywhere in the                  emitted. the “a glass of water” app is a virtual
  world, and more memory for smoother                        glass of water that reacts to your driving as
  mulittasking. reports suggest apple is                     if you have an actual glass of water on your dashboard. accelerate too fast,
  expecting massive demand for the new                       brake too suddenly or drive too aggressively and you spill water. If all drivers
  device and has ordered six million units per               in Sweden managed to avoid spilling their figurative ‘water’, carbon dioxide
  month.                                                     emissions could be reduced by some 2 million tons per year.

            Guitars on room service for the musically minded hotel guests
                     traveL and touriSm the music and Lifestyle hotel nhow, located in the heart of berlin, is Europe’s first music hotel.
                        It offers two professional music studios and draws heavily from local music colleges and the staff includes a music
                                 manager. nhow’s 304 rooms are equipped with iPod connections and more than 30 tv and 100 music radio
                                 stations integrated in a state-of-the-art entertainment system. Wireless Internet and more than 5,000 videos-on-
                                 demand are available in every room and guitars are available through room service.

                                                                                                                                           u ng
LinK will interview a young promising entrepreneur each month.

this month the turn has come to Mai-Li Hammargren, 24, co-founder

of Mutewatch.

Good times for touch screens
WorDS: frEDrIk HagEnIuS

24-year-old mai-Li Hammargren is the co-founder      the market. Within 24
of mutewatch, an innovative Swedish tech start-      hours of unveiling the
up company. She has recently finished her studies    product design we
at Stockholm School of Economics, and holds an       were on Engadget,
international master’s degree in management          gizmodo, trendhunter
from university of St. gallen, Switzerland and       and     many     other
London School of Economics. no surprise mai-         websites. our google
Li was named as one of Sweden’s 101 Super            hits skyrocketed from
talents 2010.                                        zero to over 400,000
                                                     within 8 days.
What is Mutewatch?
mutewatch is a new kind of watch, equipped           Do they teach you
with a disguised touch screen and a silent,          how to build touch
vibrating alarm and timer. by allowing you to shut   screen watches these
out distracting elements in your environment, it     days at stockholm
enables you to follow your own agenda and keep       school of Economics?

track of time without disturbing those around        I looked for people who
you.                                                 could        complement
                                                     my skills in sales and
How did you come up with the idea?                   found oskar ritzén
the idea behind the watch was born when my           Praglowski at the royal Originally a Swedish start-up company, Mutewatch has signed orders
film photographer boyfriend came home early          Institute of technology from leading concept and department stores such as Colette in Paris,
                                                                                  Milk in London and Storm Art & Fashion in Copenhagen.
one the morning after a late night shoot. I had my   in Stockholm. He is one
alarm set to wake me up in only a few hours and      of the co-founders and the Cto of mutewatch.          days last year, all done on a tiny travel budget. If
was worried that it would wake him up as well.                                                             we didn’t have friends and family in the majority
an alarm clock around the wrist that goes off        How many are you working with                         of the cities in which we’re selling our product,
                                                     Mutewatch?                                            we wouldn’t be able to launch internationally
                                                     We are many people all around the world working       right from the start the way we are now. We get
                                                     with mutewatch but the core of the company is         a lot of sales through friends and people in our
                                                     composed by a small team; right now we are            network, and this organic and active approach
                                                     eight people working closely together.                to getting mutewatch introduced to investors
                                                                                                           and other “players” in the market, comes very
                                                     i understand you travel a lot, what’s next?           natural to us as a company, as well as to myself
                                                     right now while doing this interview with             as a person. It’s probably true for many young
                                                     you, I’m in berlin at the fashion week. Last          entrepreneurs, especially of my generation, but
                                                     week I was at the international tech fair in Las      there are many start-ups out there. Drawing
                                                     vegas, in two days I’ll take the night train to the   from the interest and generosity shown to us by
Mutewatch is a watch with a disguised touch          amsterdam fashion week. I often go to London          people we have met throughout the process, I
screen.                                              and it will be my next stop after catching some air   can say that I’m very happy with how we have
                                                     in Stockholm and holding an internal conference       established and managed to maintain a level
with a silent vibration would solve the problem!     planning for the coming year. this time London        of trust between us and those wanting to buy
from that basic idea, the alarm clock developed      means meeting with a business contact from            our product or support our company in different
into a proper watch with a touch screen, offering    Silicon valley, and as I consider physical meetings   ways. I could tell you so much about all the
simple solutions to many day-to-day situations.      incomparable to meetings over for example exciting meetings we had in for example Dubai
                                                     Skype or telephone, I don’t mind travelling in in november last year, despite the fact that it
it sounds like a fabulous product, where can         order to see the people I talk to, face to face. It’s was my first trip there ever - all thanks to people
i buy it?                                            an expression of my dedication to the company         around us choosing to dedicate their time and
right now we have signed with Colette in             and the future success that we’re all hoping and      help out with connections etc, just because they
Paris, frozen fountain in amsterdam, Storm           working hard for!                                     want to see us make it. It’s amazing and I wish I’ll
in Copenhagen, milk in London and nordiska                                                                 be able to do the same for them one day! right
kompaniet in Stockholm to carry mutewatch.           How important has networking been for your            now I can’t do much more than to express my
We are in dialogue with several global brands        business?                                             sincere gratitude to everyone who follow us and
within film, fashion and sports wear for future      the network around this start-up is the key to are there for us on the bumpy road of starting up
collaborations. all in all, the buzz has been        its survival, its progress and the possibilities that a business in hardware development.
huge despite the fact that we are not yet on         we’re currently enjoying. I had about 150 travel

          The Power of Expertise                                                                                            the Management Forum:
                                                                                                                            Climbing the Ladder
          Meet Cecilia Hermansson, Chief Economist, Swedbank on 17 February                                                 6 December at kinnarps’ office in
          she has been called one of the most influential         economic and financial news both regarding                Covent garden. guest speakers: Cecilia
          people of the swedish economy, and in these             the global developments and the debate at the             kragsterman, founder, CkCC and Claes
                                                                                                                            magnus Åkesson, Cfo, jm ab
          turbulent economic times, her role as Group             national level is the most important thing” says,
          Chief Economist at the nordic-Baltic leading            Cecilia. Learning the fundamentals of economics
          banking group swedbank has been more                    and developing your skills at an early stage are
          intense than ever.                                      important features as well. “When applying for the
                                                                  first job, it is always good to contact the ministry of
          as group Chief Economist, Cecilia Hermansson            finance, the Central bank, the statistics office or a
          carries the prime responsibility for the development    national institute of economic research, because
          and production of economic and financial research       these institutions teach you the tools you need to
                                   and analysis for Swedbank      make good forecasts and to understand economic
                                   group, and provides            policy. It is also great to keep good relations with
                                   intellectual      leadership   the academic world, as it will enhance your
                                   and course to the                                ,
                                                                  employability” says Cecilia Hermansson.
                                   group’s overall strategy.
                                   Hermansson’schallenging        The JCC has the honour of introducing Cecilia
                                   task is impressive, and        Hermansson as the keynote speaker at the
                                   intellectual leadership and    second seminar of the JCC Management Forum
          Cecilia Hermansson expertise surely bring with          series on 17 February. Join the JCC to hear Cecilia
                                   it substantial power and       Hermansson speak of the current economic
          influence. When asked about her primary advice          developments as well her views on managing
          to someone in the beginning of his/her career who       your career and how to reach your career goals.
          is interested in economics, Cecilia Hermansson
          emphasises the role of reading: “to follow up

          the JCC & McGuireWoods Christmas Party
          27 november in the ballroom at radisson blu Portman Hotel. vodka sponsor: Purity vodka

                      Business Meets Politics 2011:                               Entrepreneurship Forum                           JCC After Work at Boujis

                      Social responsibility - Who is                              with Young Entrepreneurs
                      setting the agenda?                                         of Sweden

                                                                                  H&M Preview of Spring/
                                                                                  Summer ‘11 Collection

                      1 Feb                                                       10 Feb                                           11 Feb

30 entrepreneurs under 30

                                                                                                                                                       on WHAT ARE youR ExPECTATIonS?
on 10-12 February 2011, 30 young                    tHE EntrEPrEnEursHiP ForuM on 10                     Viktor nord (25), founder of

entrepreneurs under the age of 30 are making        february will be one of the joint forums with
their way to London to exchange ideas,              the jCC. at the seminar, the participants will,      I am looking forward
extend their networks and learn more about          together with a panel of two venture capitalists     to get inspired, meet
the united Kingdom as a market.                     and two entrepreneurs, discuss how to build          british and Swedish
                                                    a successful fast-growing company. “on the           entrepreneurs and
the jCC is co-operating withYoung Entrepreneurs     panel we will have one of the most interesting       to learn more about
of Sweden (YEoS) to organise the three-day-event.   young entrepreneurs in the united kingdom”     ,     the british market
“We are here to exchange ideas, experiences and     says fredrik Hagenius. the discussions will be       and how to do
business cards with London based entrepreneurs      moderated by Christer Holloman, Chairman of          business in the uk.
and venture capitalists” says fredrik Hagenius,
                        ,                           first tuesday and columnist at Sky news.
founder of YEoS and anders Wall Scholar at
the Swedish Chamber of Commerce, who                “our mission is to promote the brand                 Lisa renander (27), founder of
is organising the event. activities will include    Sweden, and what better way to do it than            Go Enterprise aB and xcited aB.
company visits at Spotify and atomico, meetings     by presenting and introducing young and              I think the event will
with official representatives and seminars with                           ,
                                                    talented entrepreneurs” says annika Wahlberg,        be both very inspiring
prominent panelists.                                managing Director, Swedish Chamber of                and very rewarding.
                                                    Commerce for the uk.                                 the       programme
  young Entrepreneurs of sweden (YEoS)                                                                   looks amazing and I
  is a network for Sweden’s foremost young          amongst the participants are famous blogger          hope to etablish new
  entrepreneurs under 30. the non-profit            Isabella Löwengrip (“blondinbella”), Christoffer     conncetions      with
  organisation was founded in 2008 and is
                                                    Caesar, wind power entrepreneur and mai-             exciting people.
  controlled and run by its 220 members.                                       Li Hammargren (see page 23), founder of

                                      the     jCC    is    a    dynamic
                                                                               Dear JCC Member,
                                      organisation with a varied agenda
                                      planned to meet the members’             Happy new Year and welcome            and Wining&Dining. Please
                                      interests, both social and               back to London! We hope that          contact us if you have any more
                                      professional. the club organises         you have had a nice break.            suggestions or if you would
                                      various events on a monthly                                                    like to be responsible for co-
                                      basis throughout the year; the           2011 WiLL BE an aCtion-               ordinating a jCC Club.
                                      events range from company                PaCKED yEar for the jCC.
                                      visits and seminars within the           a new initiative from the jCC         We would like to thank
tHE Junior CHaMBEr CLuB               series Entrepreneurship and              Committee is the jCC Clubs,           those who joined us for the
For younG ProFEssionaLs,              management forum respectively,           which are different interest          legendary jCC brunch Club at
the jCC, a sub-organisation           to after work parties at exclusive       groups for our members that           the brompton Club on 22 jan
of the Swedish Chamber of             London venues, brunch parties,           shortly will be launched on the       – what an afternoon! more
Commerce, has become a well-          and dinners with traditional             website. the idea is to create        similar events will follow, be so
known network organisation            Swedish themes, such as our              groups through which different        sure!
for young professionals with          annual crayfish party.                   activities can be planned. So
an interest in Sweden and the                                                  far, we have had requests for         best regards,
uk. founded in 1994, the jCC          to find out more about the jCC           starting clubs within golf,tennis,    Hilma & fredrik
boasts around 350 members             and the membership, please visit         vasaloppet Prep, arts&Culture,
aged 25 to 35.              

Management Forum with                               JCC After Work at                Joint Nordic                   Entrepreneurship
Cecilia Hermansson, Chief                           Mahiki                           Career Forum                   Forum
Economist, Swedbank

17 Feb                                              In March                                      sign up on

         new members

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                                      angoss – it is all about                                                      saint-Gobain Ecophon – a
                                      data                                                                          sound effect on people
                                      Angoss      Software     is    a                                              Ecophon can improve your
                                      leading provider of business                                                  room acoustic comfort and
                                      intelligence software solutions.                                              contribute to a healthy indoor
                                      It was founded in 1984 and                                                    environment.
                                      headquartered in Toronto.

“it is all about data!” the           agencies.        angoss        helps     Sweden has long recognised the       quality. although the cultures
company specialises in data           customers discover patterns              benefits of an outdoor lifestyle –   and market conditions between
mining and holds a leading position   amongst       customer       activity,   so why not bring it in. this could   the two countries may differ,
in the business Intelligence          predict the impact of their sales,       explain why Paul button - mD,        the shared values and business
market. What do we do, in             risk and marketing strategies and        with his love of the outdoors                                     .
                                                                                                                    ethics are never out of place”
simple words? We analyze large        act on this insight with actionable,     has remained an integral part
volumes of data of our customers      predictive rules that generate           of Ecophon for over 17 years.        first manufactured in 1958,
and model data into actionable        improved business performance.           In 2006 Paul became one of           Ecophon suspended ceilings,
business information. the results     our      market      differentiators     the youngest European general        acoustic rafts, and wall panels
are fundamental for business          include broad user acceptance,           managers in the Company’s 52         now enjoy an enviable global
decision making. the flagship         a     commitment        to     open      year history.                        reputation for quality and
products are knowledgeSeeker          standards, rich functionality, rapid                                          innovation.     Ecophon      has
and knowledgeStudio consisting        deployment, exceptional ease-of-           “Sweden is a very beautiful        solutions for offices, education,
of sets of mathematical algorithms    use and affordability.                   country with an inspirational        healthcare and clean industry.
wrapped in an exceptionally user-                                              culture. Everything appears
friendly interface.                                                            to run calmly and efficiently.
                                      angoss software uK Ltd.                  business takes me there often        saint Gobain Ecophon
angoss worldwide customer             Contact: olesya vallin                   and I find the people to be          Contact: Shane Cryer
base includes major financial         tel: +44 1483 452 303                    friendly, calm and welcoming.        tel: +44 1256 850 977
organisations,   banks,   retail,     E-mail:               generous with their time, they       E-mail:
telecommunications, insurance                           are always willing to share and
companies      and    marketing                                                discuss, which I think is a great


                 nordic Capital becomes new patron to the Chamber
                 “We believe our patronship in the swedish                 In a dedicated partnership with management           overriding aim is to build enduring partnerships
                 Chamber will contribute to expand our                     of the portfolio company, nordic Capital seeks       and create long-term value, whether by
                 industrial and financial network in the uK                to create value in its investments through           creating     new     industrial   combinations,
                 market in general.” say Bo söderberg and                  committed ownership and by targeting strategic       pursuing a strategic repositioning or exploring
                 robert andreen, partners at nordic Capital.               development and operational improvements.            internationalization opportunities.

                                                  nordic Capital was       Value creation                                       Funds
                                                  founded in 1989 and      nordic Capital’s model for value creation            Well-known international institutional investors
                                                  has now grown to         is characterized by a careful approach to            and private and public pension funds, insurance
                                                  become one of the 50     investment selection, a drive for excellence and a   companies, endowment funds, fund-of-funds
                                                  largest private equity   committed ownership mindset. nordic Capital’s        have invested in nordic Capitals’ funds.
                                                  firms globally.          disciplined investing involves multiple deal
                                                                           sourcing channels, careful analysis, thorough due    nordic Capital is currently investing fund
                                          nordic Capital private           diligence and a clear post acquisition plan.         vII with €4.3 billion. nordic Capital funds are
                 Robert Andreen,          equity funds focus                                                                    domiciled in jersey, Channel Islands. the funds
                 Nordic Capital           primarily on investments                                 Partnership        with      are adviced by advisory offices in Copenhagen,
                                          in large and medium-                                     management                   frankfurt, Helsinki, London, oslo, and
                 sized companies in the nordic region and                                          nordic Capital provides      Stockholm.
                 on     selected     international      investment                                 committed ownership
                 opportunities. nordic Capital invests in all                                      and support to portfolio     the Swedish Chamber of Commerce is
                 industries and sectors. one focus area is global                                  company management           delighted like to welcome nordic Capital as a
                 health care. nordic Capital funds have invested                                   and     encourages      a    new patron.
                 in a large number of nordic-based companies                                       hands-on     operational
                 operating in different sectors. today the funds           Bo Söderberg,           approach to problem
                                                                                                                                     WWW. norDICCaPItaL.Com
                 have ownership in 20 companies.                           Nordic Capital          solving. nordic Capital’s


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           Previous Events

3 DECEMBEr | tHE annuaL sWEDisH
CHristMas LunCHEon
on 3 December, the annual Christmas Luncheon was hosted at historic
banqueting House, Whitehall with Swedish Christmas food, a grand
raffle and lots of entertainment.

the annual luncheon is the highlight of the anglo-Swedish social and
business calendar for many, for almost thirty years, attracting hundreds
of senior business people every year.

Pictures 1. Banquetting House, Whitehall 2. Ola Reis, Nordea with guest 3. Carina
Winberg with guest 4. Bodil Olsson with guest 5. Frida Valdimarsson, Nordea with guest       1.
6. Håkan Winberg with guests 7. Jan Blom, Swedbank and Julian Daley 8. Carl Bolinder
with guest 9. Håkan Rosmans, Nordea with guests 10. Maria Rohman and Katarina Brud,
both Hult International Business School 11. Anders Runevad, Ericsson, Gunilla Banér,
Kreab Gavin Anderson, Mats Granryd, Tele2, Catharina Granryd, and Amy Runevad 12.
Bicky Chakraborty, Elite Hotels with guests 13. Mats Wessman, Visit Sweden and Andreas
von Beckerath, Embassy of Sweden 14. Alex Haddon, IC Design with guest 15. Swedish
School Lucia procession 16. Chris Farrington, B&B Press with guest 17. Paul von der Heyde,
Chairman of the Swedish Chamber of Commerce for the UK 18. Lena Björck, Inn or Out 19.
The Secretariat at the Swedish Chamber of Commerce, performing

the annual Swedish Christmas Luncheon was hosted in partnership with

                                                                                             2.   3.

  4.                                                5.


  7.                                                8.                                       9.

                        Previous Events

       10.   11.


13.    14.

15.          16.   17.

18.   5.     19.   5.


           Meet: Björn Savén, executive chairMan of iK inveStMent PartnerS

           Investing in mid-sized companies
Björn savén is a famous figure on the scandinavian business scene. He is Chairman of iK investment Partners and the British-
swedish Chamber of Commerce in stockholm, and also a board member of nordea, Vattenfall and deputy chairman of the royal
swedish Engineering science academy.
                                                                WorDS: PEtEr SanDbErg

after graduating from the Stockholm School         offering, this particular deal would have worked    invest in mid-sized companies with an equity
of Economics, björn Savén worked for gulf          as a buyout, had there been a PE fund there         investment in the range of €50-150 million.
oil during the first oil crisis in 1973 before     to provide the equity. Private equity funds as      We will continue to focus on our target
completing his mba studies at Harvard              such did not exist in the nordic region and         markets, i e the benelux countries, Denmark/
business School. He graduated from Harvard         were rare even in continental Europe when Ik        norway, finland, france, germany/CEE and
in 1976 and started working for the Swedish-       was started. at the time, it was actually illegal   Sweden. Sector wise, we will continue to
based office products group Esselte. He stayed     for its Swedish bank to have a fund in private      invest in industries in which we have built
with Esselte for 12 years, and from 1986 to        equity directly so we had to go via a London        extensive experience, such as manufacturing,
1987 he was President of Esselte Pendaflex,
     ,                                             merchant bank, and there were all sorts of          healthcare, food processing and service.
based in garden City, new York. He left the        other restrictions too.
company in 1988 to put the infrastructure in                                                           you are the Chairman of the British-
place to create Enskilda ventures as Ik was        We focused initially on nordic institutions,        swedish Chamber of Commerce (BsCC) in
known at the time, in the firm’s office at         which had relationships with SEb. most of           stockholm and iK is a Patron of the swedish
finsbury Square in London City. back then, Ik      them, though, were completely unfamiliar            Chamber of Commerce in London. Why is
was a part of SEb´s Enskilda Securities but        with private equity as a concept. We were able      membership in Chambers of Commerce
in 1993 during the Swedish financial crisis, it    to do the first close on 11 august 1989. In the     important to you?
gained independence through a management                                                               for years we have seen business between
buyout.                                                                                                Sweden and the uk continuing to grow both in
                                                            ... the rapidly                            terms of volume and value. this demonstrates
What is iK investment Partners?                          developing global                             an underlying level of stability in the business
Ik Investment Partners is a European private             economy and the                               relations between the two countries which has
equity firm managing €5.7 billion in fund                  environmental                               been supported by the bSCC. these networks
commitments from institutional investors                   challenges the                              help you develop your business and your
around the world. Ik acquires and develops              world is facing have                           people to facilitate business connections as
companies with the objective of delivering                emphasised the                               well as access to local support and services.
attractive returns to investors. Since the              importance of long-
inception, Ik has acquired 75 companies.
                                                         term sustainable                              the sCC is hosting a seminar on social
our current portfolio includes 23 companies
across Europe. our philosophy is to work
                                                             solutions ...                             responsibility     in    February
                                                                                                       responsibility do corporations have to
                                                                                                                                             –  what

closely with portfolio company management                                                              benefit society, do you think?
to enhance performance in the businesses           first five years, we were investing in Sweden,      In my view, the rapidly developing global
acquired. In fact, the operating profit of the     Denmark, norway and finland buying parts of         economy and the environmental challenges
portfolio companies we have exited has more        large industrial groups.                            the world is facing have emphasised the
than doubled during our ownership.                                                                     importance of long-term sustainable solutions
                                                   Which have been your best investments               from many points of view. Ethically and
In maximising returns for our investors,           and exits?                                          environmentally sound business practices
we invest in mid-sized companies with              Ik has made many good investments across            make significant contributions to society. I am
strong cash flow and profit improvement            our geographies but to name a couple of             for instance myself also involved in IkarE,
potential, operating in mature industries with     them, I would like to highlight Crisplant, nobia    which is an independent charity founded by
fundamental underlying growth. the majority        and DSI. Crisplant, a Danish sorting business,      some of the Partners of Ik. IkarE’s resources
of our investments to date have been made in       was bought in 1992. just a few years later,         are presently fully dedicated to the Stamp out
the manufacturing and service industries.          Ik realised its investment. this is Ik’s most       Sleeping sickness (SoS) campaign launched
                                                   successful investment to date, delivering a         in kampala, uganda in october 2006. With
How did it all start?                              return of 16.5 times the original investment.       IkarE we try to overlay private equity
at my time at Esselte I was involved in buying                                                         investment techniques and other business
companies for the group and I first got the idea   What will iK be looking to invest in over           experience into the causes it is supporting
to start Ik whilst selling a non-core division.    the next five to ten years?                         thereby contributing more than just money.
With the low prices the industrial buyers were     We will be sticking to our strategy and

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                                                                                                                                                        Roberth Josefsson, Wealth Planning, International Private Banking

Nordea Bank S.A is a part of the leading financial services group in the Nordic and Baltic Sea regions. Some products and services mentioned may, due to local regulations, not be available to individuals resident in certain coun-
tries. The attention of the investor is drawn to the fact that there can be no guarantee on the profitability of any investment in financial instruments and that such investment may entail losses, and this irrespective of the quality of
 the fund managers selected by the Bank. Past performance is not a guarantee of future results. Nordea Bank is subject to the supervision of the CSSF (110, route d’Arlon L-2991 Luxembourg). Published by Nordea Bank S.A.,
                              R.C.S. Luxembourg No. B 14157, 562, rue de Neudorf, L-2220 Luxembourg, Tel +352 43 88 77 77 Zurich branch: Tel +41 44 421 42 42
                                                                                    *Euromoney annual international private banking survey 2010.

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