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American Society of Clinical Oncology

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					 DATA CARD


        INFOCUS EXCLUSIVE
                                                                                                   American Society of Clinical Oncology

               ADDRESSING
       P/S LABELS                                    $10/M                                               Web Page: http://www.asco.org
       EMAIL TRANSFER*                               $100/F
       KEYCODE                                       $10/M
                                                                                                         Last Update: 7/18/2011
       FTP*                                          $100/F
       *Includes DPV and CASS
       NCOA Fee                                      $25/F             27,179        Active Members                                                 $300/M
                SELECTION                                              3,546         Non-Member Journal Subscribers                                 $450/F
       STATE                                         $10/M
       ZIP CODE                                      $10/M
                                                                  The American Society of Clinical Oncology (ASCO) is the world’s leading professional
       SCF                                           $10/M
       MEMBER TYPE                                   $10/M
                                                                  society of multidisciplinary medical professionals who treat people with cancer. ASCO
       INDICATED BOARD CERTS                         $10/M        members, from the United States and abroad, set the standard for patient care worldwide
       NON BOARD CERTS                               $10/M        and lead the effort to develop more effective treatments for cancer, increase the focus on
       PRACTICE LOCATION/SETTING                     $10/M        and funding for clinical and translational research, and ultimately, to find cures for the many
       PRIMARY FOCUS                                 $10/M        different cancers that affect people every year.
       SUFFIX                                        $10/M
       GENDER                                        $10/M
                                                                  ASCO membership comprises clinical oncologists from all oncology disciplines and
             SPECIFICATION                                        subspecialties, including medical oncology. Members also include physicians and health
                                                                  care professionals participating in approved oncology training programs, oncology nurses,
       * Source: ASCO Membership Records
                                                                  and other health care practitioners with a predominant professional interest in oncology.
       * List Updated: Monthly                                    Members are selectable by member type and specialty for $10/M extra. Be sure to inquire
       * Minimum order: 1,500 names                               about ASCO’s Annual Meeting Attendee List.
       * SAMPLE MAIL PIECE REQUIRED FOR APPROVAL.
       * 20% COMMISSION TO QUALIFIED LIST BROKERS.                Note: The selection “Designation” does not list all selects. Please call for more details.
       * ALLOW 2-5 BUSINESS DAYS TO PROCESS ORDER AFTER
         LIST OWNER APPROVAL.
                                                                  ASCO Member Types:
       * ORDERS CANCELLED PRIOR TO THE MAIL DATE ARE
         SUBJECT TO A $100 CANCELLATION FEE PLUS RUNNING          Active: Available to experienced licensed physicians or other health professionals of any
         AND MATERIAL CHARGES.
                                                                  nation who devote a majority of their professional activity to cancer patient care and/or
       * PRE-PAYMENT REQUIRED FOR FIRST-TIME MAILERS.
                                                                  research or education in the biology, diagnosis, prevention or treatment of human cancer.
       * ORDERS CANCELLED AFTER THE MAIL DATE ARE DUE IN
         FULL.
       * REUSE DISCOUNT: $10/M OFF BASE PRICE. APPROVAL           Active-Junior: Available to physicians during the first three years after completion of an
         REQUIRED. LISTS MUST BE USED WITHIN 6 MONTHS OF
         DATE OF RECEIPT.                                         approved oncology subspecialty training program and who qualify for Active membership.
       * ANY ABBREVIATION OR VERSION OF THE NAME OR LOGO
         OF THIS ASSOCIATION MAY NOT BE USED IN ANY MAIL
         PIECE.                                                   Associate: Available to health professionals having an MD, DO, PhD, PharmD or other
       * APPENDING OF PHONE NUMBERS, FAX NUMBERS, OR              doctoral degree, who are participating in a subspecialty training program in oncology or
         EMAIL ADDRESSES IS STRICTLY PROHIBITED.
                                                                  another field that would lead to eligibility for Active or Active-Allied membership.
       * THE UNIVERSE NOTED ON THIS DATACARD MAY OR MAY
         NOT STRICTLY COINCIDE WITH THE ORGANIZATION’S
         MEMBERSHIP TOTALS.                                       Active-Allied: Available to health professionals at the doctoral level (e.g., epidemiologists,
                                                                  biostatisticians, public health specialists, nurses, other scientists, etc.) or individuals with
                                                                  equivalent academic ranks who are not eligible for Active membership and who have a
                                                                  predominant interest in the biology, diagnosis, prevention or treatment of human cancer
                                                                  (e.g., radiologists, pathologists, nuclear medicine physicians, pharmacologists, researchers,
                                                                  etc.).

                                                                  Affiliate: Available to oncology nurses, physician assistants, and other health specialists who
                                                                  devote a majority of their professional activity to the care and treatment of patients with
                    CONTACT                                       cancer. Membership shall be limited to those paramedical personnel who function as
               Phone: 800-708-5478                                integral members of a team of oncologists responsible for the care of such patients or who
                 Fax: 866-708-5478                                engage in the conduct of clinical trials. Also available to individuals who hold leadership
            sales@infocusmarketing.com                            positions or have taken a distinguished leadership role in a nationally or internationally
            www.InfocusMarketing.com                              recognized not-for-profit, tax-exempt organization dedicated to cancer patient advocacy or
                                                                  survivorship.

                                                                  Emeritus: Available to Active, Active-Allied, International Corresponding and Affiliate
                                                                  members who are 65 years or older OR retired. Also available to Active, Active-Allied,
                                                                  International Corresponding and Affiliate members who are permanently disabled.

                                                                                                               SELECTS: page 2

We believe the information concerning this list to be accurate but we cannot guarantee its accuracy or the outcome of the mailing.       PAGE 1
DATA CARD SELECTS

                                                           American Society of Clinical Oncology
                                        SUFFIX                                                                           PRIMARY FOCUS (cont.)
MD                    Doctor of Medicine                                                 22,141          COMP           Complications/Morbidity                                121

PhD                   Doctor of Philosophy                                                3,887          DT             Developmental Therapeutics                             765

RN                    Registered Nurse                                                      329          ENDO           Endocrine Tumors                                       264

                                  MEMBER TYPE                                                            ETH            Ethics                                                 117

M                     Active                                                             17,493          GST            Gastroenterology                                       253

L                     Active-Allied                                                       1,872          GAST           Gastrointestinal Cancer (not Liver & Pancreas)        3,279

J                     Active-Junior                                                       2,595          GENO           General Oncology                                      6,134

A                     Affiliate                                                           1,109          GEN            Genetics/Gene Therapy                                  425

S                     Associate                                                           2,568          GTC            Genitourinary Cancer                                  1,665

E                     Emeritus                                                            1,183          GER            Geriatrics Oncology                                    326

                                                                                                         GYN            Gynecologic Cancer                                    1,570
                           NON BOARD CERTS
                                                                                                         HNC            Head and Neck Cancer                                  1,061
ALLIEDHLTH            Allied Health ¹                                                       103
                                                                                                         HSR            Health Svcs Rsrch/Administration                       392
BIOSTAT               Biostatistics/Epidemiology                                            233
                                                                                                         IIV            Immunology/Immunobiology/Vaccines                      597
ADMIN                 Health Care Admin                                                     161
                                                                                                         INF            Infectious Diseases/AIDS                               140
LABRSRCH              Laboratory Research                                                   545
                                                                                                         IS             IS/Computers                                           103
OTHER                 Other                                                               1,341
                                                                                                         LAB            Laboratory Research                                    493
                   PRACTICE LOCATION/SETTING
                                                                                                         LLMM           Leukemia/Lymphoma/Myeloma/ MDS                        5,262
03                    Academic Medical Center/Univ                                       11,288
                                                                                                         LPT            Liver and Pancreas Tumors                             1,242
06                    Administration                                                        608
                                                                                                         LUNG           Lung Cancer                                           3,373
04                    Government Agency                                                     788
                                                                                                         MED            Medical Oncology                                      3,826
08                    Laboratory Research                                                   835
                                                                                                         MEL            Melanoma/Skin Cancer                                   811
05                    Pharmaceutical/Biotech Comp                                         2,774
                                                                                                         NUR            Nursing/Oncology                                       106
01                    Private Practice or Hospital-based                                  9,781
                                                                                                         NT             Nutrition                                              100
02                    Staff Model HMO                                                       499
                                                                                                         OTH            Other                                                  969
07                    Training Program(Fellow, Resident, Student)                         4,466
                                                                                                         PSM            Pain & Symptom Management                              742
                               PRIMARY FOCUS
                                                                                                         PC             Palliative Care/End of Life                            937
BIO                   Biologic Therapy                                                      893
                                                                                                         PATH           Pathology                                               97
BMT                   BMT (Autologous/Allegenic/Stem Cell)                                  991
                                                                                                         PED            Pediatric Cancers                                      727
BSCT                  Brain/Spinal Cord Tumors                                              526

BRC                   Breast Cancer                                                       5,444

DIAG                  Cancer Diagnosis/Staging/Prognosis                                    582

EDUC                  Cancer Education                                                      804

PREV                  Cancer Prevention                                                     623

CNST                  Central Nervous System Tumors                                         283

CT                    Clinical Trials/Biostatistics/Epidemiology                          3,752




                 CONTACT                                           ¹ Psychology, Physical Therapy, Social Work, etc.;
               Phone: 800-708-5478
                Fax: 866-708-5478
           sales@infocusmarketing.com
            www.InfocusMarketing.com



                                                                                                                                               SELECTS               PAGE 2
DATA CARD SELECTS

                                                       American Society of Clinical Oncology
                      PRIMARY FOCUS (cont.)                                                   INDICATED BOARD CERTS (cont.)
PHAR                 Pharm/Drug Dvlpmnt                                         1,487   URO      Urology/Urological Oncology            225

PO                   Pharmacy/Oncology                                           248

PPC                  Physician-Patient Communication                             111

PSYC                 Psychosocial Issues/Psychiatry                              147

RAD                  Radiation Oncology                                         1,014

XRAY                 Radiology (Diagnostic & Interventional)                      56

REH                  Rehabilitation                                               30

SAR                  Sarcoma (Bone and Soft Tissue)                              712

SURG                 Surgical Oncology                                          1,139

PTC                  Survivorship/Patient Care                                   437

TBMB                 Tumor Biology/Molecular Biology/GrowthFactors/Cytokines    1,412

URO                  Urology/Urological Oncology                                 252

                                      GENDER
F                    FEMALE                                                     6,958

M                    MALE                                                      13,960

                     INDICATED BOARD CERTS
DERM                 Dermatology                                                  42

GST                  Gastroenterology                                            199

GYNONC               Gynecologic Oncology                                        648

HEM                  Hematology                                                 6,628

INTMED               Internal Medicine                                         10,524

MEDONC               Medical Oncology                                          13,126

NUCMED               Nuclear Medicine                                             76

ONCNURS              Oncology Nursing                                            250

ONCPHAR              Oncology Pharmacy                                           163

PATH                 Pathology                                                   253

PEDS                 Pediatric Onc and Specialties                               966

PHARM                Pharmacology (Clinical)                                     302

PHYASST              Physician Assistant                                          64

PSYC                 Psychiatry/Psychology                                        46

RADONC               Radiation Oncology                                         1,949

RAD                  Radiology (Diagnostic and Interventional)                   112

SURG                 Surgical Onc and Specialties                               1,719




                CONTACT
              Phone: 800-708-5478
               Fax: 866-708-5478
          sales@infocusmarketing.com
           www.InfocusMarketing.com



                                                                                                                     SELECTS   PAGE 3

				
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