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Google Payload
How to Flip Cheap Traffic For Big Profits
A step by step guide to finding niches, setting up arbitrage pages and sourcing cheap traffic to convert high paying Clicks.
By Alex Goad www.NetFrontierMarketing.com
GooglePayload.com Copyright 2007 All Rights Reserved Written by Alex Goad www.netfrontiermarketing.com
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Table of Contents
Introduction ----------------------------------------------- 3-8 Chapter One: Buying Traffic ---------------------------- 9-25 Chapter Two: Finding a Niche to Exploit ------------- 26-36 Chapter Three: Constructing Arbitrage Pages ------- 37-60 Chapter Four: Bringing It All Together --------------- 61-68 Conclusion -------------------------------------------------- 69 Appendix: Keywords -------------------------------------- 70
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Introduction
Traffic Arbitrage
It’s estimated that nearly $1.9 Trillion are traded daily on the world’s largest market: FOREX. An entire industry exists to exploit the spread between one currency and another. This may be the most poignant example of Arbitrage of them all. In the traditional sense, arbitrage does not entail the possibility of a loss: it is the practice of buying something at a fixed price and selling it to an existing buyer for a pre-established price. The profit margin is built in. This is often not the case as billions of dollars are “gambled” on the currency and stock markets, buying low, selling high. The players in these markets sit on enormous sums of money. Even a difference of 0.5 percent can make a killing for the portfolio owner and this is what they strive to do, day after day. The problem with arbitrage at this level is not its complexity but rather the obscene amounts of capital required to make it worthwhile. 0.5% of 100 million dollars is still five hundred thousand: not bad for a day’s work. The capital and profits are flipped again and again and the capital base often grows quickly and effortlessly. Traffic Arbitrage functions on a completely different level. It involves more variables that require “personal” attention. It does not enjoy infinite vertical scalability. Meaning at some point you can’t just pump more money into the same “pick”, you have to diversify.
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This makes Traffic Arbitrage unattractive to huge money players since they would potentially need ten of thousands of sites and pages to flip their hundreds of millions on a daily basis.
That is very good news indeed, as it leaves room for small players to make their mark and fortunes. On a smaller scale, with anywhere between 5$ and $50,000 daily cash flow, profits can be shockingly high, creating an augmentation of starting capital in the several hundred percent range. Very small numbers like a basic 5$ per day can quickly amount to important sums of money when combined with spectacular ROI, as can be achieved with Traffic Arbitrage. A very attainable figure is to double returns on investment. For every 5 dollars spent, 10 dollars are returned. On an annual basis, the capital growth exceeds what can be achieved on any stock market.
Assuming that one reinvests all profits from their operation and starts with a capital of only $5 per day for 30 days ($150), Traffic Arbitrage could allow this capital to double every month. At the end of month 2, capital would be $300, by the end of month 6, it would have grown to $4800. 4 months later the capital would be $76,800. After a full year, starting with only $5 a day, the reinvested capital would reach a whopping $307,200.
As you can see the profit potential is plainly astronomical. However do not be fooled into counting your dollars before they hatch. The possibility exists but the road to these riches is fraught with the need for proper application and discipline as well as continual testing and improvement. Arbitrage Labs was not created to coax you into taking foolish action based on the desire for fortune. It was written to clarify a system in which exists the possibility of explosive and multipliable profits.
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This book will assume you are starting with very minimal knowledge of site building, advertising platforms and industry specific terms. Advanced players may find certain explanations tedious but will be well rewarded when crunch time comes along. As you get started on your journey to Arbitrage profits, I invite you to proceed with caution and patience, giving each step and element the importance it deserves.
GooglePayload.com Copyright 2007 All Rights Reserved Written by Alex Goad www.netfrontiermarketing.com
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How this Book Came to be Written
Some of you may know I created a report called Adsense Arbitrage Exposed in March of 2007. It was created as a companion for the Adsense Decoded Videos by Patrick Hillenbrand. In it, the author explained all one needs to know about Adsense and went on to tickle the buyer’s fancy with a short dip into the intricacies of Adsense Arbitrage. I immediately recognized a huge potential in this market that was, so far, under exposed. Two things were immediately clear: Clickthrough rate was sky high. The average CTR experienced by Patrick was over 50%. That means very little traffic was being laid to waste. The other thing that jumped right out was that this traffic was being turned on at will. It wasn’t building slowly over a drawn out process of tedious little tactics, maneuvers, content creation and the dozens of other factors that come with traffic acquisition. This traffic was being turned on or off like water from a faucet. This is an extremely important advantage from several points of view. Firstly, this is a business where you can begin experiencing real results within hours or setting things up. There is no long waiting period. You are immediately thrust right into the action which allows you to make changes quickly and constantly. This business is fine tuned over a period of days, not weeks or months. As opposed to Search Engine Optimization, you can be profitable before your site is even indexed by the search engines… And the protocol to follow in achieving these results was fairly straightforward, perhaps more so than for any other product I have come across.
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The system imposed few limits: profit could scale to a level where you would be considered extremely wealthy in any part of the world. This is one of the clear pillars of any business model that can make the people who follow it extremely rich. The ceiling is very high. It also didn’t require much specialized knowledge at all, which means that little or no experience would be required to make it work. In fact, all that seemed necessary was a willingness to take the information and make something of it. When I investigate a new way of generating profits online, it is a heavily-weighed decision. The money I make is considerable as it spread thin. I already work more than Not because I must, but rather because determined for myself until I reach my Every moment is precious. bring results. is. My time is I would like to. it is the way I have ultimate objectives.
Every second invested has to
This business model seemed like the right choice. I did my research, built a couple of pages and sent a bit of traffic over. With little effort, no training and no testing, it was almost immediately profitable. Thus the experience I could share was sufficient to create Adsense Arbitrage Exposed, which immediately found itself in the hands of nearly 2000 avid readers. Many wrote in to thank me for simplifying things and making them actionable. Several followed up saying they were making money more easily than they ever had in the past. One guy contacted me from the far reaches of the Brazilian countryside. His input completely blew my mind, and now it’s about to blow yours.
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The Insider
Recently, I was an insider myself, teaming up with Chris McNeeney for www.ProjectBlackMask.com . Indeed, what better way to shed some light on the obscure profit machines thriving in the shadows than to grill an expert on the cutting edge of market knowledge. This man is my Insider and he’s about to become yours too. With a very small support cast, he generates over $300,000 every month with exactly the tactics you are about to discover. Moreover, this core business takes up very little of his time and pays for his experiments on the 4 corners of the web. This is a smart man, but not a genius. The genius in all this lies in its simplicity, something you are bound to appreciate as you get started on your journey to massive arbitrage profits.
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Chapter One: Buying Traffic
** NOTE: Some sections will be divided in two parts. One for second tier search engines and one for Google. This is because they function on such different principles, it would be confusing to mix them together.
Second Tier PPC Engines
There is one underlying principle to this system and 4 distinct applications of it. The principle, as you have surely guessed by now is the following mantra applied to traffic: buy low, sell high. Our first mission is the most simple. we can buy cheap, quality traffic. We need places where
The easiest sources are second and third tier PPC engines that charge you per click. These will be detailed and listed further on and include such companies as www.goclick.com, www.findology.com and www.miva.com . While I will list several here, you will want to add more. Testing is a key factor when adding new traffic sources. Some will be worthless and others will convert very well to give you stunning Return on Investment. This is, of course, the gold we are mining for. Another thing you must be conscious of, is the "gap". The gap, is the difference between what you pay to acquire a visitor to your website and the money you receive when that visitor leaves your website through your desired exits. In some cases, a $0.25 visitor may indeed be cheap, because the traffic converts well on your landing page and the
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average visitor value is $1. (Anything that makes you a decent profit should be considered cheap.) Of course the most pleasing purchases of all are for traffic bought at a single cent or even less. These visitors can often be worth 5 to 10 times what you pay to acquire them, resulting in unheard of levels of profitability for you! Some of the characteristics to look for include a possibility to budget your ads on a daily basis and the possibility of geo-targeting. Most of the engines you will work with foster a huge difference in what they will pay out for North American, Australian and UK traffic as opposed to just about any other. This can make or break your campaign…
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Proven Sources of Good, Cheap Traffic
www.goclick.com : One of the networks that has brought me the most success. Goclick has relatively high traffic levels and is severely under exploited. While the most competitive terms have medium to high bids, there are thousands of very strong terms that have little competition and bids so low, they make it nearly impossible to lose. While smaller niche keywords hold rather low traffic, they can also be had for such a low amount (one penny), that by adding them up and collecting them, one can easily make a small fortune. This is the longtail keyword principle at work once again. These terms may compose half of the traffic in any given niche but they are not obvious and are therefore ignored by lesser marketers. This creates a huge opportunity for you to scoop them up by the basket load. The network also offers what they call “unbid” keywords. Google recently affirmed that over 50% of the searches they see in a day, are unique, meaning they have never been searched before. It can be assumed that this is also true on GoClick. is the traffic referred to as “unbid” keywords. Whenever a search is made for which there are no advertisers, your ad will show. Click conversions on your landing page may not be as high as with perfectly targeted traffic, but if you choose the right focus for the page, your earnings per click will make it more than worth it. This traffic can be had from under half a penny a click. Finally, GoClick offers limited geo-targeting, which is generally sufficient to focus on the zones that pay you well. This
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www.searchfeed.com
:
This is another small search engine that sees some decent traffic on moderately to highly competitive terms. The quality of the traffic, in my experience is less than the standard of the two mentioned above. However, and this is important, the lower prices can and will make up for the gap in conversions on the right keywords. Ensure you start your bids low and attain profitability, before paying more to nab more traffic. It is possible to geo-target the traffic by country, with a choice of 14 selections.
www.Adengage.com This is a relative newcomer to the scene. They offer text links or contextual ads. Text links can give you extremely cheap traffic, depending on your niche. You have to keep in mind that with this system, there is no geo-targeting in place. If you choose the wrong sites, you will be paying for a lot of traffic which you cannot convert, and that will mean losses for you. I suggest you stay away from this type of advertising, until you become familiar with the system and create proven pages that convert to a high ROI for you. Their contextual ads can be more rewarding and more forgiving, for beginners. Traffic starts at $0.06 a click, when you buy targeted US ads. This is more than you pay on the PPC search engines mentioned above, but in certain categories, the traffic converts well enough to make you a very healthy ROI. ** Extra Note on Adengage: The Geo-Principle
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If you choose to give their CRON ads (regular PPC ads) a run (and you certainly should), you will notice something that acts as an arbitrage principle of utmost importance. Depending on which countries you source the traffic from, the price is different. With certain search engines like www.searchanyway.com where you will be sending traffic, the bid prices may also be different by country. In certain cases they are not though, and that makes a big difference. Let’s review an example to make it clear:
At the time of writing, the pricing for US traffic looked like this for an Adengage PPC campaign in the gambling market: $1,000 $750 $500 $250 $100 $50 13,297 clicks 9,386 clicks 5,910 clicks 2,799 clicks 1,085 clicks 531 clicks $0.075 $0.080 $0.085 $0.089 $0.092 $0.094 /click /click /click /click /click /click
The pricing for Australia was considerably less, and looked like this: $1,000 $750 $500 $250 $100 $50 18,996 clicks 13,409 clicks 8,443 clicks 3,999 clicks 1,550 clicks 759 clicks $0.053 $0.056 $0.059 $0.062 $0.065 $0.066 /click /click /click /click /click /click
The interesting thing is that the bids received on searchanyway for Australia were actually higher than those for the U.S. In other words, you get paid more, for traffic that costs you less.
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To become a rich arbitrager, you always have to keep your eyes peeled for opportunity. When I tested this campaign for the first time, I didn’t even think twice and bought the U.S. traffic. Australia was the furthest thing from my mind. A tiny bit of investigation revealed how wrong I was. The traffic cost 40% more for the U.S. and pays me just tiny bit less. This one tiny little piece of awareness, transformed a campaign that was scraping by with modest profits, into a consistent money doubler on autopilot. It doesn’t take a lot of campaigns like that to eclipse the income of a day job and it’s so simple I have trouble resisting a laugh when I see the profits piling up. ** Quick Note:
The geo-principle is extremely strong now because historically, the US market has the most affiliate offers, the most merchants and the most credit card in hand buyers. That makes this market get the share of the attention from anybody likely to advertise on Pay Per Click Search Engines. Major English Speaking countries are now catching up very quickly in terms of what can be done. Where they lag is in the number and quality of efforts being deployed by affiliates and arbitragers trying to take advantage of this development. These markets hold huge promise for years to come. Keeping your awareness of emerging markets pointed at all times, you will be able to enter nearly virgin markets where you will be able to setup a veritable empire of traffic channeling before the competition even realizes the opportunity.
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The Expectation Rule and Quality Cheat
This simple change worked wonders for my conversions. In the ad you place, you can tell the customer what to expect from your landing page. Many of the page models for arbitrage use feeds, just like the ones below. In essence, it’s a page full of ads.
Most often, you can choose how many ads to place on a given page, which means you can also tell your potential visitor exactly what to expect when he clicks on the ad that brings him to your landing page. At first I was writing ads like this: Buy Viagra Online Best Prices, Complete Privacy Fast Shipping FREE
Very sound principle right? On Adwords, I would venture to say yes. For affiliate marketing, I would also reply in the affirmative. BUT
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For arbitrage that sends traffic to PPC feed landing pages and buys traffic from second tier search engines, it’s all wrong.
The expectation rule illustrated: Top 3 Sites for Viagra Best Prices, Free Shipping Starting at only $89.99
See the difference? When the visitor gets to your landing page, he or she is conditioned to click through. After all, by clicking on your ad, they’ve just said they want to see the top 3 sites for Viagra, and that’s exactly what they’re going to get. I’ve also squeezed in the Quality Cheat. To make the beauty of this little hack clear in all its glory, let me give you a brief word about Quality Score: Google has taken it upon itself to “police” ad quality. They take several factors into consideration when doing this, namely, what your CTR rate is on your ads, how much time visitors spend on your landing page, what you are willing to pay for clicks, and what other factors are present on your landing page, including navigation, privacy policy and terms and conditions. More on this in a coming chapter. For now, the important thing to know is that your CTR determines to a large degree how much Google asks you to pay for a click. Therefore on Adwords, you don’t necessarily want to insert pricing into your ads unless you are sure you have the best price. Plus you can only do it successfully on “buying keywords”. Reason? Because a price in your ad would kill your CTR and drive the cost of your clicks up and your position down. In other words, it nukes your quality score. The fun thing is that other search engines do not use this famed Quality Score indicator. Which means you can go right ahead and compromise your CTR for the ads you are buying.
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The end result is that you are qualifying your traffic at the expense of the search engines by making only the most hungry prospects click on your ads. By doing this, you are shaving a good percentage of unproductive clicks away from your expenses. You only pay for the best traffic: that which brings you results.
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Other Traffic Sources
There are dozens of other sources out there from which you can buy clicks that will work for this purpose. I’ve listed the ones I’ve tested and gotten consistent results with. Text links can also provide stunning results, but as mentioned above, you need to establish that the traffic is coming from the right zones. Don’t ignore this aspect though. The quality of the traffic will be much higher than what you get from second tier PPC engines, which means the CTR on your ads will be that much better. **Important Tip:
I’ll say this now and I’ll say it again later. Not all traffic from the same network converts the same way.
Let me give you an example:
I created 2 campaigns with exactly the same landing page structure (we’ll get into this in more detail later). One was to receive traffic for a pharmaceuticals related keyword and the other was to receive gambling related traffic. I bought traffic from Go-click for both of these campaigns. For the gambling one, the campaign was insanely profitable with a near 10% CTR and some days hitting 600% ROI. For the pharmaceuticals campaign, the CTR was much lower, around 3.5% on the landing page. It made money, but only about 30-40% more than the cost of running the ads.
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The lesson was this. Not all traffic from the same network is created equal. Some will be great, some will break even and some will be terrible. It depends on the categories. By testing different networks on different keywords and niches, you will find winners and discard losers. It will cost you a couple of dollars to discover and ditch the losers, but the winners will keep earning for you for months on end, with almost no management on your part: Auto-pilot money at it’s best.
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When your Arbitrage Page is on fire
Some pages may yield very high payouts in the half a dollar or more range. With adequate testing, you can sometimes attain overall visitor click through rates nearing 10-20%. In these cases, you can get even more targeted traffic from the following sources: • www.miva.com • www.mamma.com Traffic from these search engines starts at $0.05 per visitor. Too expensive for some pages, a great bargain for others. Do not overlook them when you have a winning arbitrage page and you seek to expand your operation. Note on these Traffic Sources:
The quality of the visitors these traffic sources provide is generally much lower than the traffic from Adwords, Yahoo! Search Marketing or MSN. I would only recommend you use them for monetization methods other than Arbitrage once you are able to do extensive and conclusive testing. My personal tests on using this traffic for affiliate offers and optin squeeze pages, has proven nearly disastrous (although some have reported success).
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Google Adwords
Can you get cheap traffic from Google Adwords? After all, aren’t they slapping advertisers right and left? The answer is yes and yes. You can get very good traffic for a ridiculous price from Google and you can avoid the slap entirely, if you know how. We’re going to address both those issues in coming chapters. For now, let’s see how you can buy very cheap traffic from Google. **NOTE: You must use landing pages made for Google, if you will be buying traffic from Adwords. You will get Google slapped if you don’t follow the rules. (They are coming up later.) All Adwords traffic is from one of three distinct sources. The quality and pricing is not equal for each. When buying clicks, always make separate ad groups for each:
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Google Search
These are the ads you see on Google’s search engine pages, on the right and sometimes on the top. They are the most expensive, but also the highest converting in general. You will want to keep your bids low and attempt to appear on the last spot of the first page. By multiplying the number of keywords and getting a good quality score, you will get few clicks from each term but they will add up and provide inexpensive traffic that converts well. In the image above, all three sources are checked. This is the wrong approach. You should have one campaign for each of the three, otherwise it will be hard to track your conversions and your Quality Score will suffer, which means you will pay more per click, defeating yourself before you even get started.
Search Network
Google syndicates its ads across many different platforms. Included in this traffic section are Google’s large partners. This is one of my least favorite traffic sources, as it tends to cost nearly the same as Google Search traffic - while converting considerably less. It is still worth trying, (as are almost any traffic sources).
Content Network
The content network is a cross between a minefield and acres of diamonds. There are two ways of advertising (buying clicks) on it: keyword targeting and site targeting. Keep your bids low, remember to track conversions and monitor the sites where your ads are appearing. For some,
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the result will be excellent; for other sites, it will be terrible. As with so many aspects of this and other businesses, a great measure of your success depends on your ability to weed out the chaff from the wheat, so that you are left with only high converting ads.
Keyword Targeting
This functions in the same way as the two sections mentioned above, except your ads are now appearing on related sites across the internet instead of Google and its large partners.
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Site Targeting
Site targeting has garnered a lot of interest in the past months, and rightly so. It refers to the practice of not only selecting a site on which to place your Google Ads, but even selecting the exact page. If you do this correctly and your ad quality score is high enough, you can grab the whole Adsense block which will display your ad only. This can become incredibly profitable. Site targeting works on a CPM basis. In other words, you are not paying for clicks but rather for page views. If done wrong, the cost ads up quickly. When you get it right, you can get clicks for less than a penny each, with the added bonus that they are extremely targeted. To find the right pages, search Google for your keywords and open the sites. When you find one that has an Adsense block placed prominently in the center above the fold, you have found a prime target. You then proceed to add the URLs of these sites, into a new site-targeted campaign. It’s wise to have one campaign per site, so that you can always keep track of what’s working and what isn’t. There are now scripts on the market that allow you to find prime real estate to place your ads on sites that have Google Adsense running. If you want to save time and be more efficient, you might consider investing in one of these. They are inexpensive; and effective if you use them regularly.
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Two: Chapter Two: Finding a Niche to Exploit
We now have several traffic sources at our disposal. It’s time to start investigating how we will choose subjects for our arbitrage sites; and how those sites will be built. Clearly this remains a strong and important parameter in traffic arbitrage. You depend on high payouts to be able to turn a profit by buying low and selling high. Fortunately, in almost all cases, you will be able to control how much you pay for a click and how much you are paid for it.
Second Tier Engines
For those of you familiar with Adsense and Adwords, finding and working niches with Second Tier Search Engines will be a breath of fresh air. No quality score issues. No smart pricing. No need to guess how much traffic will cost and how much you can sell it for. Everything is transparent. You will know exactly how much you need to pay to get one click; and you will know exactly how much you will get paid when someone clicks through on one of your ads. This makes things much simpler for the beginner; and even moderately advanced marketers will be relieved that, for once, they are in control of all the needed data. In internet and affiliate marketing, the type of niches targeted will be different than those selected for arbitrage purposes. You will not seek out low competition niches, nor will you pay attention to low traffic volume sectors.
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In this market, advertiser competition is not your enemy but rather, your friend. The more advertisers inflate prices and fight for their clicks, the higher the potential to draw money for a niche. Without necessarily aiming for the most trafficked terms, medium to high search volume is important, to create sufficient opportunity for the sourcing of cheap traffic in high numbers. It’s Fully Transparent
A large number of the Second tier search engines will tell you exactly how much a bid is costing the advertiser on their network. If that advertiser is you, you know exactly how much you are paying for your traffic. If you are sending traffic to results pages targeted to those keywords, you know almost exactly how much you will receive in exchange.
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A Niche Example
Going back to one of the better sources of inexpensive traffic, we will perform a search on: https://www.goclick.com/acct/view_bids.mod In this case I’ve performed a search on what I know to be a very high paying keyword on other networks: “buy Soma”
The top place can be had for 7 cents. I usually avoid the top spot in heavy traffic niches, because you will get more tire kickers and your ROI will suffer. In this case, you can get spot number 2-3 for 6 cents and half of that for spot 6, which is not seen on the page. Let’s say we opt for spot number 3 and pay $0.05 a click. We should get a decent traffic volume.
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There are many options as to where you could send this traffic. Let’s scope one or two out: http://searchanyway.com/scripts/showbids.php
And to show this is no fluke, let’s check out another very respectable PPC engine whose feed you could use in your landing page: http://conversion.7search.com/scripts/advertisertools/viewc pc.aspx Here we get these results:
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With the first search engine, we will get approximately $1,10 per click. With the second, you can double that figure. In other words, as long as the Click Through Rate of your landing page is over 5%, you are making money.
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The Niche as a Keyword
I prefer to consider each keyword as a niche; and wider scopes as industries in general. In the example above, we have just found a niche: Buy soma. It is the highest paying Soma keyword, so it is what we select for our landing page. When sourcing the clicks, we can get more creative and use a wide list of Soma keywords, including the same keywords with the generic name of the drug (which in this case is carisoprodol).
List of strong niches / industries and keywords:
See the resource section for a list of high paying keywords and industries, depending on if the landing page is Second Tier PPC or Google Adsense.
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Google Adsense
There is a considerable difference in how Adsense works. Google does not like to make your life easy. There are more rules to play by and the complexity level is higher. On the other hand, while your Second Tier Niches will never do anything for you besides transfer traffic and make you profit, the Adsense sites can actually get free search engine traffic as an added bonus. They get pagerank, and that means you can sell links on them, sell affiliate products and generally monetize them even without any paid traffic. Finding Adsense Niches
The following method is accessible to all, and while not foolproof, it does offer an excellent insight into the state of one niche or another, on which an intelligent decision can be made. Brainstorming
There are hundreds of ways of finding potential niches. For the sake of brevity, I will suggest you refer yourself to large directories such as DMOZ or Yahoo, as well as big commercial sites like Amazon. By observing categories, it is often possible to come up with dozens of niche ideas very quickly. Remember the criteria mentioned above: you want high potential payouts, decent amounts of traffic and solid advertiser competition. You may also use the “site related” tool that comes with Google Adwords, as it can provide you with an endless supply of niche ideas.
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Scoping Out the Niche
Let’s walk through a very easy way to find potential niches and then select one from the multitude of choices returned. There are dozens of other ways to do this, but this way has the advantage of being easy and free - therefore accessible to all: In your Adwords Account, click the “tools” tab and select “keyword tool” and then use the tab “site related keywords”. If you do not have an Adwords account you can use this tool free of cost here: https://adwords.google.com/select/KeywordToolExternal In the search box, enter the page of a large portal focused around a relatively high paying subject. For this example, I’ve used Yahoo!’s finance page. Here are the results returned:
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On this screenshot, the only keyword with sufficient search volume is “the stock market”. I don’t like this keyword because it’s too generic. You will want something a bit more closely tied to a possible service or sales transaction. As you scroll down the screen, you will encounter this batch of keywords:
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As you can see, we now have 5 solid niches with healthy search volume and fierce advertiser competition. Money is being made in this niche and advertisers are fighting for traffic. That is excellent news for the arbitrager. As we will see in a following section, you will want to build more than one page relating to the same topic; and you might end up selecting all five of these “niches”. In fact, there are 4 niches here, since “mutual fund” and “mutual funds” are close enough to be grouped as one for these purposes. The next step would be to change the selection in the search menu from “Keyword Search Volume” to “Cost and Position Estimates”, while entering $5 in the Max CPC box. This will give you a rough estimate of what position an Adwords ad would achieve, at which price point.
Here are the results:
As you can see, nearly all niches have decent payouts - and mortgage rates is a strong leader as a bid of $4.13 only places your ad in spots 4-6 of Google’s search network. Warning: you will never get anywhere near the amount you see here. Normally it will be at least 4 times less, since bid prices are normalized for Adsense. Adsense is the result of Adwords ads placed on the content network. Advertisers bid much less and Google takes a healthy share of the click price.
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That doesn’t matter though, as we are not greedy. Even if we can get one tenth of the bid price shown here (i.e. $0.40 a click), we are in a position to make a very nice return from the “mortgage rates” niche. Other ways to find Adsense Niches
There are many available for free on the web. For example, www.nichegeek.com keeps track of payouts in many different niches and makes the information available on the site for free. Sign up to receive new niches regularly and browse the archives for a variety of strong performers.
http://www.keywordcountry.com Keyword Country may not have the popularity of other tools when it comes to finding keywords for SEO or finding longtail keywords that are nearly unique to you. But their “High Paying Keyword” tool can be invaluable when choosing which keywords to target with your landing pages containing Adsense Ads. They give you an estimated EPC that is much closer than the value you can get from using the Google keyword tool mentioned above. One Last Tip:
Some audiences are more “click savvy” than others. Webmasters rarely if ever click on Adsense Ads, while people that are new to the internet or not frequent users often mistake ads for content and click them indiscriminately. Use your judgment and avoid webmaster type audiences, as you will not be able to get high CTRs with this crowd, no matter what you do. Now that we’ve selected a niche, we need to build our arbitrage pages.
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Three: Chapter Three: Constructing Arbitrage Pages
Here we’re going to delve into three different types of landing pages for your Arbitrage business. They are needed for different rules and ad structures of the various companies you will be dealing with.
XML Feed Landing Pages
No matter how experienced you are, you have probably come across these types of landing pages. They are extremely popular for domain parking and also with Black Hat Search engine optimizers that redirect traffic from other domains. The underlying principle is that you can’t get traffic to these pages without either buying it or redirecting from another source. They have little or no content, so you will not get referrals from other websites, nor will you rank for anything in the search engines and receive free traffic. On the upside, you can control exactly what ads are displayed on your page. The way these function is that you receive a piece of code that you paste on your page. By using the search box that comes with the feed, you can perform a search on any keyword you see fit. The resulting results page will be 100% targeted to the keyword you searched. You can send visitors directly to one of these search result pages, meaning they only need to click on one of the results on the page for you to get paid.
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Since there is basically nothing else to do on the page but click an ad, you will get a high CTR in most cases. 10% CTR is the number I strive for.
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Clean Style
These pages look like a professional search engine. While you cannot conceal entirely that the results are sponsored ads, a large slice of surfers will think they are on a regular search engine. They will view the results as search results and click on them when they find them appealing to the query that brought them through to your site.
Here is an example of a company making an absolute fortune using these principles:
As you can see, it consists only of a logo, a search box and the mention “sponsored results”. However, the ad titles are what stand out most, with size, boldness and color. See for yourself here: www.upspiral.com
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They look close to regular search results. Depending on what niche you are targeting, this clean look and pure search engine feel will get you the highest CTR.
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The Surf Stopper
In a moment, I’ll show you a very simple page that converts very well for me. It is another model for XML templates. The background of the page is black. There is no logo, only a search box. However, I have placed a large image to the left of the search results. This is generally permitted and works very well in certain industries. Not all traffic is created equal and when you need to draw the visitor’s eye into your page, there is nothing better to do that than a woman in a related image. This is not sexism, its proven psychological behavior. Even another women has difficulty resisting “scoping out the competition”. When the image is related to the subject your visitor was brought to the page for, the CTR goes up. I use the following page for gambling related queries and it converts very well:
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I never said it was pretty, I will say it works though. This is a real money making page that makes over 400% ROI. Remember to test background color, link color and other small variables that can make a big difference.
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Subtle Article Site
These sites are to be used with content ads such as Google Adsense. There is a specific way to make pages for Adsense and we will get to that later. This particular model works well for use with small adgroups placed at the top of the page. CTR will be low, but you can get paid very nicely with these ads. These sites are often your entry point when applying to a new network as a publisher. They should look clean and not too conversion-oriented (like for instance, the model above). You don’t want to scare away new networks. These sites do the job perfectly in that regard. You can build them so that you have a page for each one of your keywords. Since the pages will contain articles, you will need sources of content. I prefer private label content, because you don’t have to give a link to the author, the way you would have to if you borrowed the content from an article directory. If you prefer not to invest in articles from the directories, rules. A good guideline is to color as the rest of the text, identified. PRL content, you can use making sure you follow the make the links the same so that they are not easily
By choosing the longest articles, you will also insure that most people will not read all the way through to find the author bio box. The sites should have no navigation, except perhaps a link to the homepage in the footer so that they are not completely trapped on the page. Any other form of navigation will make your CTR go down; and also allow customers to go to pages that may have ads that pay you less than you intended. Keep it real simple. The visitor should either read, click an ad, or leave.
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Here is what this looks like:
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The Mighty Adsense
Adsense landing pages require a bit more work than the others. There are also some unique elements that you MUST have on your page, or you risk being smart priced; and though the name seems harmless, it’s like a kick in the teeth for your income. Here follow the factors that Google takes into consideration when deciding how much to pay you for the same ad click.
On Page Factors
In Search Engine Optimization, Google looks for certain elements in evaluating the quality of a page. The presence or lack of these elements, influences the quality score of the page and thus its rankings. The same is true when calculating your Adsense payouts. Google may display the highest potential payout ads on your pages, but that does not mean you will actually get the highest payout for clicks. If your page is deemed low quality, for the exact same ad, Google will only let you have a percentage of the advertiser’s max bid. If your page combines all the elements, you can have all of it. That is the difference between 30 cent clicks and 1.5 dollar clicks, a 500% influence on your bottom line. Do not put the Adsense code on your pages, until the site is complete. Once the code is there, Google almost immediately sends a visitor called mediabot. This little fellow will check your pages for relevancy and also check for the presence of all the elements required. Once this robot passes judgment on your page, it’s very hard to make him change his mind. Here are the elements your page needs:
1) Approximately 400 words of decently written unique content. The writing only needs to be decent but the
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content must be unique to your page only. Keyword density should be kept around 4%. Some people have success with Article directory content and you might use that if you are extra lazy. However if you are going for maximum returns, write the content yourself. You also get to keep all your links for yourself that way. 2) A link to your Privacy Policy. You can make a very short one but it has to be present. Position this link as a small footer link and make it non-underlined and the same color as the regular text. That will attract less attention to it and deflect less clicks from your ads. 3) A link to your Terms and Conditions. The same thing applies here as for your privacy policy. Make it short and sweet with an inconspicuous footer link. 4) A link to your Contact Us page. You get the idea by now. This page should be made the same way as the previous two. 5) A link to either your home page or a high ranking authority site in your niche. If you link to outside sites, make the link inconspicuous as mentioned above. They are for Google only - you don’t want people clicking on them. Links to your homepage are fine. You will, of course, have highly targeted Adsense there too, so they don’t detract too much from the action that gets you paid. 6) The page should also be part of a site and not be a single page floating on the web. Host 5 or more content pages on your site beyond the ones mentioned here - and you will be rewarded with a higher quality score. You can use these pages to target other high paying keywords in the same niche. That means you can interlink the pages of the site (healthy for your quality score) and still benefit from getting high paying Adsense clicks from the traffic you generate.
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Off Page Factors
These increase the perceived relevance and authority of your page to the Google spider that evaluates it and scores its quality, which in turn determines your payouts per click. Here are the elements that matter most:
1) Inbound links for relevant sites. If you can get other sites to reference your pages, you will get higher pagerank and higher relevance and quality score. If you add a lot of pages to the site, this will also allow you to rank in the search engine for certain keyword queries, providing you with free traffic at some point down the road. 2) Keyword rich anchor text in inbound links. This simply confirms to Google the subject of your pages and helps guarantee that the ads triggered are exactly the ones you want. 3) The overall PR of your pages. The more pages you have on your site which link together, the higher the overall Page Rank of your site will be. This is a positive factor for your quality score and it also helps you rank in the search engines.
There are many debates going on about page PR. This report will not get into it. All you need to know for arbitrage purposes, is that PR is a gauge of page strength that Google takes into account when evaluating its quality. Ads will be lower paying on a PR 0 than they will be on a PR 4. One of the easiest ways to boost your page PR and inbound links, is through Article marketing. All other standard methods of link acquisition should also be considered. By following the steps above, you will have done everything necessary to extract the highest possible payout from any given ad that Google will display on your page from the Adsense Database.
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Here’s an interesting consideration. When you build a site in this manner, you are not only building a click arbitrage site, you are building a conversion funnel. At this point, you can add subtle affiliate links to your pages in strategic spots. If the affiliate program is related tightly enough to your niche, you will make a very nice secondary income from the site. As you add new content pages, you will be able to accept and convert traffic from every keyword in the niche. These pages will be interlinked together and you can buy virtually all traffic cheaply available, send them to the right page and reap generous Contextual Ad and affiliate commissions. This builds you a real, long term business. A web property that can eventually be sold, as it will draw free traffic from the search engines and make money on complete auto pilot.
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Page Architecture
You now need to organize your content in the most efficient way possible, to draw clicks on your Ads, which have now been optimized to draw the highest possible payouts. You are also in perfect compliance with all of Google and company’s terms and conditions, so you are not risking your publisher accounts in any way. Here is a solid page structure:
1) Page Header immediately followed by the 728 x 90 pixel leaderboard. The best place to insert it is right after the top menu, if that is the navigation your site chooses. I often entirely skip having navigation present above the fold of the page. Navigation draws traffic and clicks away from your ads. You want to draw the reader into your content as much and as fast as possible. Either that or exit your site through an ad click. If I feel a site needs complete navigation, I will put it in the footer of the site or in the sidebar, but below the fold. Otherwise, and this is almost all the time, I simply place links to other content pages in the articles themselves. As the visitor reads, they can then do one of three things: • Click an ad • Click a link to go to a page more relevant to their search requirements (on which you will also have ads and links) • Leave the site entirely The more you focus possible activity on ad clicks and exits, the better your conversion rates will be. Keep in mind that a visitor will be more inclined to click on a navigation link than an ad. Place them appropriately to encourage the action you seek. **NOTE:
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Here is a little trick I started using that has provided tremendous return. On a site, I have regular content pages with say, Adsense or another contextual ad publisher. On this same site, I have installed a search engine feed from one of the networks like www.searchanyway.com . This feed is a full page of paid results - any link clicked on that page will pay me. Here is what I do: I find a high paying keyword to send traffic to. If my page is about pharmacies for example, I would select the keyword “buy Viagra” which is a proven high performer. In the text of the article, I would simply link very inconspicuously to the “buy Viagra” results page. This page is hosted on my site and is not in ad format, it looks just like the other links to content. Except when the visitor clicks on it, they are taken to the results page of my search engine. Clickthrough rate from this type of visitor is very high and has put many dollars in my pocket. Insert a couple of these links into each of your content pages and they will quickly add 25% to your bottom line.
2) If your site includes a side menu, place it to the right of the content, under the leaderboard. You might also include a relevant image above the adgroup. This serves to push the I find it preferable to elements above the fold visitor can see without side menu down below the fold. not show any navigation (the part of the page the scrolling).
3) Insert the article title followed by 10 to 20 lines of text from the article. 2 or 3 short paragraphs will do. In the top left of this text will be a 336 x 280
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Large Rectangle ad unit. The ad unit resides directly under the title of the article. **NOTE: Expectation Principle, Part 2 This is a bit sneaky and you should tread with care, as well as make sure you do not abuse the method - because Adsense is not one to be messed with. But... Let’s say your article title is: the 4 best places to buy car insurance for less. The article content will be divided in 4 parts where you feature either sites or individual insurance companies (a good place to use affiliate links). The article title suggests there are 4 elements. Most of the time, your rectangular add group of the format mentioned above will display 4 ads. The title subtly creates a link between expectations of the customer and the ads on your page. The CTR rate goes up. If you use this on every page of your site, expect to get in trouble. If you use it subtly here and there, expect to have some very strong converting pages.
4) If you are not using a sidebar, restrict the width of the text content on the page to 625 pixels. You want to keep as much focus as possible on the ads. Things should be airy and clear. The page needs to be as inviting as possible to draw in your visitor long enough to get them participating on your site. Very wide sites with lots of text look wordy and discourage the short attention spanned visitor. (98% of the internet population, has the attention span of a fruit fly.)
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5) Insert remaining paragraphs of text, until the end of the article. Use the right keywords to create links to other high paying pages of your site; to results pages on your search engine targeted to high paying terms; and affiliate links sprinkled here and there. Your site is now fully monetized, navigable, in compliance with terms and conditions of the advertising programs and most importantly, oriented towards conversions of visitors into clickers or buyers.
6) Insert a subtitle here with a title similar to this one: more articles about “your niche subject here”. You can insert 3-4 links with the right anchor text. Some of these links will go to other content articles, others will once again go to your search engines high paying result pages. Underneath this title, to the left, insert a 200 by 200 Small Square ad unit. In perfect alignment to the right of it, insert mimicking links and descriptions to other pages of your site.
7) Use the same color for your links as for other site navigation and the page titles and subtitles. Do not overdo it with subtitles. The ad links should stand out on the page as the most prominent and inviting to click on.
8) Use the same font as the Adsense Ads for your content and closely match the size of the ad text to your content font size. (14 pixel Arial sans serif). You can make your content text somewhat larger to promote readability, but do keep in mind the idea that if you blend your ads tightly to the formatting of your content, you will get higher CTR.
9) Make the Ad description text the same color as your page content text (black). The URL displayed should be faded from the page as much as possible. **WARNING: You cannot hide the URL, it needs to be readily visible. That doesn’t mean you can make it a
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medium-light grey instead of green or black so that it doesn’t stand out so much. Never hide it or make it too pale or you will risk your Adsense account.
10) Remove the “Advertise on this Site” mention that comes standard with Adsense blocks. You can do this from your Adsense Admin panel. This is another marker that the links are ads. Google already writes “ads by Gooogle” on your page. You don’t need to remind your customers that the links are ads anymore than that.
**Extra Tip: If you’re willing to sacrifice some short term profits for long term benefits, put a small and subtle optin box on your site and collect emails.
The most important elements to remember from this section, are the principles of using titles, fonts and colors, to match your ads. Exact ad position can be experimented with and testing will always improve your results. In the scenario described above, here is what your page would look like:
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Adsense prominently displayed in this manner will get clicked on and the backup ad group at the bottom of the page is the real kicker.
Here is the bottom of the page:
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The links on the left are Adsense Ads while the links on the right are links to other pages of the site. This allows the inclusion of in-site links, which you need to satisfy Google’s quality score algorithm as well as integrating more ads in an inconspicuous manner. Notice the titles and content of the ads. Not perfectly optimized for the excellent CTRs. The reason for that in this case, is that I’m taking the screenshots from outside of the US and I won’t be able to see the ads I want there. To someone in the US, the ads would be much more targeted towards my term “mortgage rates”. However, I wouldn’t leave it at that. If you really want to cherry-pick the ads that will appear on your site, you need to use Adsense’s section targeting.
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Adsense Section Targeting
Sometimes, no matter how well built your page is, Adsense will stubbornly choose to show ads in relation to an unrelated word or concept that happens to be in your text. This will hurt your CTR and it will also hurt your payout, since you are not getting the high paying ads you built the arbitrage page for in the first place. Here’s how to correct the situation: By entering the simple tags below in your HTML code, you can tell Google which parts of your content to take into account when selecting ads to show on your site. The HTML tags to emphasize a page section, take the following format:
Here in-between the tags, goes the content you want Google to use to choose ads for your site. Make sure this section contains your high paying keyword, two to three times. You absolutely must get the high paying ads to make arbitrage work. If you built your page well in the first place, this is often completely unnecessary.
You can also designate sections you'd like to have ignored, by adding a (weight=ignore) to the starting tag:
Here in-between the tags, goes the content you want Google to ignore when deciding which ads to show on your pages.
This simple 30 second step, can give your profits a big boost, by showing the most relevant and most highly paid ads on your site. Even if you check your page and the ads
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it draws are naturally optimized, you should use this simple feature. You never know how the page and ads might look to someone in another state or country. **NOTE: It’s difficult to put enough emphasis on the testing factor without sounding like a broken record, but here goes: The page structure above works well *most* of the time. Sometimes, the Payout on your ads is extremely different in the top adgroup, than the last adgroup. That is, you get a lot more per click on the top group than the others. When that is the case and you notice you are getting clicks that are paying you much less than what you have calculated they should, try taking out some of the lower adgroups. Your CTR will invariably go down, but the higher payouts on the ads you leave, will more than make up for it. Testing is easy and every new detail and tweak you discover, improves your bottom line. Once your bottom line is healthy, you can just send more traffic to the page and your income profit grows proportionally. This is what you’re aiming for. Don’t let a couple of little tests, that take minutes to complete, stand in your way.
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NOTE on Yahoo Search Marketing We haven’t said much about Yahoo! thus far; and we will only talk about them in this brief apostrophe. Only North American publishers have access to Yahoo ads and this book is international - a way for any individual in any country, to make a very good living from home on the internet. For those that DO have access to Yahoo, they have terrific payouts in financial niches and some others. Since they do not smart price you, once you have found the right niches and made a page that converts well, the coast is clear for you to sail to long term automated profits. Give them a test run. Depending on the market you are operating in, they could yield much higher profits than any other network. You can also buy decent traffic from Yahoo, but it has a tendency to be expensive. Access to very cheap clicks is non-existent, so you really need to have your niche and payouts figured out, before you buy traffic from them.
Getting Accepted to Ad Networks (very important) This is one of the last concerns before we can bring it all together and start banking some serious cash. On the advertiser side (when you are buying traffic), this is not an issue as they will accept just about anybody prepared to give them money. On the publisher side of thing (to source the ads you will be placing on your pages) the story is a bit different. You absolutely must follow these steps to be almost guaranteed acceptance to ad networks, including the ones with the highest payouts that are essential to making your operation work.
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1) Have a website: In this business, you need a website. Only one, but you do need it or you can’t be accepted to ad networks which will be providing your big paydays. Your site also needs to look decent. Fortunately, I have sorted everything out for you so that you can do this very quickly without spending any extra money. Here is a quick rundown: a) Get a top level domain name. I recommend Namecheap.com since they offer good service and fair prices. When choosing a domain name for your arbitrage sites, you want something generic enough that you can potentially use it for any niche. For example: articleinfo.com, seventips.com, b) Upload one of the article templates that came with your package to this website you have just purchased. You can do this with Smart FTP (free) or search google for this: free WYSIWG Editor. Which stands for what you see is what you get. Yes, you can get this free from many sources.
c) Use either Private Label Rights content (this is something you will have to purchase) or swipe articles from places like www.ezinearticles.com . You should be able to take loads of perfect content for your pages. Just remember that it’s necessary to give the authors a link back. d) Make links from the main page of the article template you uploaded to the specific article pages you have now created. e) Add advertisements, particularly Adsense Ads to those pages f) You now have a perfect “dummy site” to apply and get accepted everywhere. g) Apply to networks: If they ask for your traffic sources, say the following: text links, Pay per click, natural search traffic and direct referrals. If they ask how much traffic you get, you can’t know that yet,
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but to avoid being brushed off, you may want to say 500 visitors a day…
Take these applications seriously. If you aren’t accepted at these networks, it’s harder to make money, or at least your options become limited. Nobody will be accepted to all networks, but you now have the formula to stack the deck in your favor.
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Testing and Tweaking
A couple of weeks ago, I had a conversation with another marketer, making a substantial living online. He told me, “You know what Alex? The biggest difference between those that make it online and those that don’t, is tracking”. A year ago, I could have called him crazy. “But what about keywords, niches, know how?”, I would have said. But now I know. He was right.
You cannot succeed online without this. Lack of it has caused more failure than any other single element, except the failure to take action. Simple changes make a big difference. You are not omnipotent. Nobody is, even the greatest marketers of all time. Even the biggest advertising geniuses, are wrong about their headlines and their sales copy. That’s why they test repeatedly. That’s how they, just as you, can transform something that loses money or breaks even, into a money-sucking vacuum. If your global CTR is less than 10% on a 5 page site, change your ad positions around, change your link structures and colors. Make small changes and test. The rewards will be infinitely more remarkable than the few boring minutes used to create them. If you are sending traffic to a results page and the conversions are low, make some changes. Change the link colors, change the image. Remove it entirely. If you buy traffic from new sources, and you should; find a way to figure out if they are making you money or not. The most basic way to do this is to create a new channel, a new sub-account, or simply send to a particular keyword result. That way you know, this money is coming from this ad buy. Or you know, this ad buy was worthless, never buy here again.
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Not all keywords are equal - even in the same niche. Separate things as much as possible. Know without a shadow of a doubt: this makes money, this doesn’t. Cut out the losers and you will be left with pure profit business. That’s how it works. It may seem irritating, but it will make the difference between you “giving it a shot” and making a tiny profit - and you setting up profitable campaigns one after the other and watching the money come in while you sleep or eat barbecue.
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Four: Bringing Chapter Four: Bringing It All Together
You now possess all the information you need to make a go at Arbitrage for yourself. To make it easier for you, I’ve included a quick action plan that is based precisely on my success. I was able to eclipse the $200 a day earning level, within 2 weeks of starting. And I did it working only 2 hours a day. I didn’t have more time to contribute and it had to work fast, so that I know the potential is there for someone to go from a cold start to making job-killing income fast. I have made money in affiliate marketing. I have made it in Black Hat SEO and I will tell you one thing: I am flabbergasted at how easy it was to do so with Arbitrage. I started making money immediately and it only went up from there. I lost a couple of dollars in the beginning but someone had to pay to do the research: me. Now you have it in your hands, all the observations I’ve made, all the results of my tests. And now you’ll have my case study and step by step guide, my niches and keywords, my traffic sources... the whole lot.
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A word on Premium Feeds
You may or may not be surprised by this, but Adsense is by far not my most profitable traffic buyer. I do quite well with them but other networks have keywords that consistently pay in the several dollar range, and that’s hard to beat. The main positive about Adsense is that in general, you can get good bids right from the beginning. Meaning you don’t have to take any kind of loss from low bids. This is a fact of the business that you should be prepared to deal with: when you start with a new networks, selling them your traffic, they will often set you up with what they call the basic feed. The ads you will be showing your customers here will be less targeted and less profitable. In some cases the bids will be ridiculously low. The important thing is that this is TEMPORARY. Once they have seen your quality traffic for a couple of days, they will often upgrade your feed to premium without you even asking. This does not make a small difference, it makes a monumental one. With the basic feed, you cannot make money on most networks. With the premium ones, you will laugh all the way to the bank. This is something you MUST be prepared to deal with in order to make the really big money I know you are after. Stick to your guns for a couple of days and then ask for the premium feed if you have not received it yet. You will be well rewarded for your patience…
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How I Got Started
The first arbitrage I did, was simple second-tier PPC to Google Adsense. I didn’t have the keyword research down, my pages weren’t converting as well as I would have liked and although I saw the potential, I wasn’t making any fast money. So I put it aside until “later”. That later came a month or so ago, when I got into a serious discussion with my Insider. He told me how much money he was making, and he showed me the screen shots from his accounts. From then on, I knew I wanted a piece of it, and I knew I wanted to bring the opportunity to my customers, but to do that, I had to prove to myself that it worked. I picked his brain for hour upon hour, getting all my questions answered. It wasn’t always easy, because he’d been doing it for so long it had become second nature to him and he was omitting a lot of the stuff that was capitally important for a newbie like me. It didn’t stop me, I completed my research and it is actually the foundation for this guide you are reading. Step One: Day 1-3 I built a decent looking article site with about 5 articles in it. All were related to the most popular pharmacy queries. Using this site, I signed up for www.searchanyway.com - a recommended PPC network where you can send your traffic. I also signed up for www.thagodz.com (get $25 deposited into your account when you sign up here: http://affiliates.thagodz.com/signup.html And use code: payload
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You can host their search results directly in your site, so conversions are high and the payouts can get pretty massive.
Step Two: Day 3 I made a selection of 10 or so high paying keywords. For each of these, I would get over a buck a piece when someone clicked on the ads (targeted to the right countries of course). These keywords were all either prescription drug names with the prefix “buy”, or online gambling keywords. (You’ll find an extensive list of good terms, in the resources section at the end of this book.) Next I purchased traffic from www.goclick.com and www.searchfeed.com . I overpaid from the start, getting clicks at 10 cents a pop. There is a high volume of traffic at this level, but they are click happy and they don’t convert well. I found that out at my expense. I lost a bit of money here - testing has a cost and it’s ok as long as you learn from it. I also found that for those particular keywords, I got much better results from Goclick than from searchfeed (4 times better). Step Three: Day 4-7 I gradually got the bids down to about 3-4 cents, and while the traffic volume was much lower, it was extremely profitable. (I have a campaign running right now, at a stunning 1000% ROI. I spend a dollar a day on that keyword; and get back $10.) At this point, those small pages targeted to keywords were making about 30-40 bucks a day. It was starting to look like income.
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Remember, the time I put in was extremely limited. It was also at this point in time, that I purchased text links (CRON) ads on www.adengage.com . These were all for casino terms and my income went up another 20$ a day with a single campaign. I was happy to be getting somewhere and already I understood that the system works. I just needed a greater influx of traffic, at a quality level that would create ROI. Wanting to ramp it up, I bought fairly untargeted traffic from goclick and findology. I suffer from intense paranoia when it comes to my Adsense Accounts, so I used a Miva account and started sending traffic to those pages. I was losing about 40%. The bids were very low, something like 5 cents a click. I was getting a 6% CTR, but that was still only amounting to $3 per thousand visitors, when I was paying $5 for it. I needed to get the CPM to at least $7.50. If I could make 50% return on my money in a day on autopilot, I would be smiling. I actually got more than that. Here’s how:
(At this time, my income was in the $50-$60 range from the keywords mentioned earlier, since I had added some campaigns. It’s very easy to add campaigns: you use your search box to search for a high paying keyword. The resulting URL is what you advertise for that campaign. Takes a minute to set up.) Step Four: Day 8-9 I solved one problem but not the second: The Miva ads were still paying out very low. Except for some reason, at times I would get very high payouts from them, like 20$ CPM.
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This happened automatically and irregularly, but it already took my CPM over the healthy $5 mark when I could get these high bids. However, I found another “cheat” which worked great. You might have wondered by now, why I didn’t send this expired domain traffic to my search result pages paying me a dollar a click or more. I tried but they refused redirect traffic, so that was the end of it. However, nothing stopped me from posting text links to these searches inside my article pages. When I did that, my CPM went up another $4 or so. At this point, I was easily hitting the $7 CPM mark without fail. But it wasn’t enough. (I always want more.) I figured: someone is going to pay me more than that for this traffic. I could tell it was real high quality traffic, because they were actually staying on the site and performing searches using the search box. Considering the queries they made and clicked on, these were very real people with very real needs. In fact, their searches educated me as to which would be the best keywords to target. At this point, I was making $70-$80 a day easy, spending very little money and investing very little time. But I wanted to make hundreds a day, not a couple of bucks. So I signed up with www.7search.com and www.finditquick.com to start sending them some traffic. I also got a buddy to lend me his Adsense account for some testing. ** NOTE: I do some black hat SEO and I protect my Adsense Accounts like newborn children. I had no reason to believe this traffic would cause a problem, but I wasn’t taking any chances.
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7 Search started off slow. This happens with many networks because they don’t give you the top bids right off the bat. They want to sample your traffic for a couple of days while paying pennies a click. Then when they can establish that you are not trying to cheat them, they give you the premium feeds. Needless to say, when I started getting premium feeds on my accounts, the profit margins jumped dramatically across the board. This is the difference between getting 4 cents a click and getting 4$... At this point, I was up to over $200 a day and haven’t looked back since. I made a promise to the Insider that I would write this book, in great detail, leaving nothing out, at the moment I could establish for myself that this really worked as well as it was supposed to. My earnings have gone up to between $350 and $600 as a daily average while all my efforts have gone into writing this book rather than stepping it up another notch. That’s what I look forward to doing now. I’ll keep you posted and will add more content to this book as we go along. This is not one of these methods where I just drop off the map and move on to other things. You will hear more about my results and I will make new methods and perhaps even videos available to you from time to time…
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Conclusion
The Google Payload system is easy when you know how to do it right, which you do now. However, attaining "Mastery" of the system, takes considerable work. Approach this with due patience and diligence. Allow yourself the time and adaptations to make it work. You may not be earning well from day one. You may even lose a bit of money in the beginning. Start small. Test, tweak, improve. Success comes through a multitude of small positive changes. Stick with it and you will be rewarded for a long time to come. I will be in contact with new material and videos as I discover new short cuts along my way to greater Arbitrage riches. These will be offered to you free of charge. I would like to remind you that you can contact support@googlepayload.com with your questions and I or a member of my staff will get back to you shortly thereafter. Finally, I invite you to go to my blog http://www.netfrontiermarketing.com/ and sign up for the RSS Feed http://www.netfrontiermarketing.com/feed . We’ll be having many interesting discussions about arbitrage and other ways to become wealthy making money on the internet. Remember to enjoy the journey as much as the destination and your success will only come faster and be more abundant. Yours in profits, Alex Goad
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Appendix: Appendix: Keywords
Note: The landing page keywords are the keywords you want to target on your landing pages. In other words, the ones you get paid for. These are some of the best that have worked for me. You can find thousands more utilizing the processes described in the book. For buying traffic, you want a slew of longtail keywords. I’ve included several hundred below. I realistically could have filled this book up to 10,000 without scratching the surface of the longtail potential out there. Your best bet will be to get your own with the strategies I explained earlier: that will bring you the best overall results…
For landing page ads:
Pharmaceutical Industry: Viagra and related keywords Cialis Cialis softabs Lexapro Xanax Levitra Diazepam Valium Gambling Industry: casino bonus sportsbook blackjack casino gambling online gambling online sports gambling gambling poker gambling online blackjack online casino gambling money online poker internet gambling
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gambling strategy sports gambling casino online casinos Finance Industry: citi credit cards low interest credit cards credit cards apply for a credit card credit card rates credit card applications best credit card cash back credit card student credit cards first credit card credit card online credit card best credit cards apply credit cards secured credit cards credit card debt For sourcing lots of longtail keyword traffic:
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