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					                                                                                                                                                                       acquired the affectionate nickname of “Little Red       35 facets). In addition
                                                                                                                                                                       Riding-Hood” and was a great success - as the           to the Meisterstock
                                                                                                                                                                       advertisements then claimed, “a fountain-pen            writing¬ instrument lines,
                                                                                                                                                                       that does not make blots”. One year later, the          Montblanc has been
                                                                                                                                                                       technically improved “Montblanc” fountain-pen           producing since 1992
                                                                                                                                                                       started its successful career: the black fountain-      Limited Editions, which
                                                                                                                                                                       pen with the white star on the cap does not leak        are dedicated to famous
                                                                                                                                                                       at all when closed! The dark massif with its snow-      arts patrons, writers or
                                                                                                                                                                       covered peaks and six icy glaciers inspired this        musicians. Since only
                                                                                                                                                                       unique product. And with this name there was no         4,810 pieces are made
                                                                                                                                                                       more scope in marketing terms for nicknames. As         of each Edition, they
                                                                                                                                                                       a symbol of highest quality, the name “Montblanc”       rapidly become coveted
                                                                                                                                                                       still stands today for the highest European             articles for collectors. In
                                                                                                                                                                       craftsmanship. The potential of this name was           the meantime, a whole
                                                              In Egypt Montblanc is sold exclusively through     Eberstein and the salesman Alfred Nehemias met        recognised 100 years ago and the Montblanc              universe of luxury goods
                                                          White Star which owns all Montblanc boutiques          to exchange their ideas, ~ the year 1906, nobody      “Star” (in fact the 6 glaciers on the summit), the      has gathered beneath
                                                          in Egypt franchised with Montblanc Germany. The        imagined that it would mark the birth of one of       symbol of the snow-covered summit of Europe’s           the Montblanc star :
                                                          first boutique opened was in the Grand Hyatt           the great international luxury brands: Montblanc.     highest mountain, was registered as a trademark.        elegant, handmade leather
                                                          - opened January 2004, followed by boutiques in        Eberstein and Nehemias had got to know the            The Montblanc fountain-pen was so successful            accessories - the leather factory has existed                 The development of the extremely
                                                          City Stars - opened August 2005 and First Mall         newly invented but still primitive fountain-pen in    that the Simplo Fillerpen Company became                since 1935 - fashionable eyewear, accessories,              complicated “Montblanc cut”, which Montblanc
                                                          - opened August 2005                                   the USA and England. Voss realised the potential      Montblanc Simplo GmbH.                                  high-class silver jewellery and exclusive Swiss             has patented, is equivalent to a world premiere.
                                                              Montblanc has been known for generations           of a fountain-pen with its own ink container that         It was not long after its foundation that           watches. They are produced by Montblanc’s own               For Montblanc is the first brand in the world
                                                          as a maker of sophisticated, highquality writing                                                             “Montblanc” started its successful career               watch company Montblanc Montre S.A. in Le                   to possess a diamond cut derived from its logo.
                                                          instruments. In the past few years, the product                                                              around the world. After branches in Berlin,             Locle, the cradle of finest global watchmaking in           On its 100th anniversary, Montblanc is therefore
                                                          range has been expanded to include exquisite                                                                 Leipzig, Breslau, Hanover and Bremen, the first         the Swiss Jura.                                             presenting with its precious anniversary editions
                                                          writing accessories, luxury leather goods and                                                                European Montblanc outlets appeared in Paris,              In Egypt, White Star have achieved an excellent          a brilliant and glittering world novelty.
                                                          belts, jewellery, eyewear and watches. Montblanc                                                             London and Barcelona. The range of products             business in the corporate gift field
                                                          has thus become a purveyor of exclusive                                                                      was also continuously extended. As well as              through their professional data base                        PROMOTION
                                                          products which reflect the exacting demands                                                                  fountain-pens, the shops offered writing paper,         that contains the top VIP clients in                        In Egypt, White Star are very active in the
                                                          made today for quality design, tradition and                                                                 ink and mechanical pencils with the white star.         different fields such as “Petroleum                          marketplace and are the main sponsor of many
                                                          master craftsmanship.                                                                                        The global breakthrough came in 1924 with the           Companies, travel agents, Airlines,                            events. These events are held in conjunction
                                                                                                                                                                       “Meisterstock” - the birth of a               legend.   Banks, Hotels and others”. They                                 with many of the top companies in Egypt such
                                                          ACHIEVEMENTS                                                                                                 The number 4810 adorns the                              have concentrated on their                                      as BMW and other famous names. Events are
                                                          For nearly one hundred years the name                                                                        nib of each MeisterstOck and                                 corporate gift business in order                            also held to mark special occasions, one of
                                                          Montblanc has stood for the art of writing,                                                                  symbolises the height of the                                      to successfully create                                which was a very large and luxurious event
                                                          while the snow-covered peak of Mont Blanc has                                                                eponymous mountain in the                                                maximum awareness                              held at the Grand Hyatt in Cairo.
                                                          symbolised the high quality status of the brand                                                              Savoy Alps. Eleven years later, in the                                        of the brand                                  Ever mindful of providing the very best
     MARKET                                               with the distinctive white star.                                                                             year 1935, the company made a promise                                                                                   in customer service White Star offer very
     The increase in individual mobility leads to more       Montblanc’s classic fountain pen, the                                                                     to its customers, who were hit by inflation                                                                             presentable sets of Montblanc products as
     transitory and ephemeral ways of life. Reliable      Meisterstück first produced in 1924, has become                                                              and so reluctant to spend their money: a lifelong                                                                       well as offering their clients a superb gift to
     and lasting partners have become rare. For 100       a cult object. Not only because of its timeless                                                              guarantee. A sign that it was absolutely convinced      and                                                            mark Christmas.
     years, “Montblanc” has followed lasting values       design, but also because of the unmistakable                                                                 of the quality of this perfect writing instrument.      have
     such as quality and traditional craftsmanship.       values which are so characteristic of the entire                                                             The pen, with its timeless and fascinating design,      succeeded in                                                  BRAND VALUES
     Its uncompromising demands on shape, style,          Montblanc collection. They are established values                                                            revolutionised in the course of the century not         making Montblanc                                                  Enjoyment with all senses, taking time, is the
     materials and workmanship have been refiected        that take on a new and greater significance as                                                               only the entire writing- instrument industry. The       an icon amongst the                                                        message for Montblanc customers,
     in the products with the white star for a hundred    modern life develops faster and faster; values such                                                          coveted cult object gained a permanent place in         leading luxury brands in Egypt                                               who now have a lifelong
     years now. High Touch is the motto of this           as tradition, fine craftsmanship and an appreciation                                                         the New York Museum of Modern Art and plays             by offering clients special deals, special                                     companion at their side. For
     manufacturer which still produces its goods          of the need to take time for the essentials - for                                                            a significant role in the most important signatures     service and presentable packaging that reflects                                  taking time for things that
     carefully by hand and using traditional methods.     reflection, feelings, beauty and culture.                                                                    in politics, business and culture.                      the brand image.                                                                 really matter, for those whom
     Today, 100 years after the foundation of the small      Every Montblanc product created over the                                                                                                                                                                                      we love, for friends and family, is the real luxury
     manufacturing company, the coveted Montblanc         years bears witness to these values. From                                                                    PRODUCT                                                 RECENT DEVELOPMENTS                                         in life. That is Montblanc’s message!.
     products are represented in 300 boutiques and        the classic Meisterstück fountain pen to desk                                                                The head of the family is still the famous black        The Montblanc brand is celebrating its 100
     over 9,000 sales outlets in 70 countries around      accessories, hand-crafted Meister-Bütten                                                                     Meisterstock 149. The legend of the utility             years of existence in an exquisite way. The                 www.montblanc.com
     the world and the Montblanc logo is a fixed          paper, fine leather and jewellery and the new                                                                culture of the 20th century has found its               world-famous Montblanc stara symbol of the
     star in the luxurious shopping streets of the        Meisterstück watch collection - they are the                                                                 climax since 1983 in the Meisterstock Solitaire         highest levels of craftsmanship and quality, is the
     world. Montblanc is a truly international brand      results of traditional craftsmanship which confers                                                           Collection: the precious- metal version of the          centrepiece of the anniversary editions. After a
     whose products are only available from selected      a sense of eternity on their owners.                                                                         Meisterstock in solid gold, sterling silver or          development time of eight years, Montblanc has
     authorised shops, jewellers and Montblanc                                                                                                                         gold-plated silver. In 1974, Roger Moore used           created a sophisticated, patented diamond cut
     boutiques worldwide.                                 HISTORY                                                was independent of an ink-well and so could           the Solid Gold 149 fountain-pen in the James            that now shows the brand logo in the radiant,
                                                                                     When three men              be used anywhere. The three entrepreneurs             Bond Film “The man with the golden colt” to             three-dimensional form of a Montblanc diamond
                                                                                     came together at            then founded what we would now call a “Joint          shoot the bad guy Christopher Lee. But the              in each 100 Years Collection. A world premiere,
                                                                                     the beginning of the        Venture”: the pooling of different talents and        supreme pen is the Meisterstock Solitaire Royal         for Montblanc is the first brand with its own
                                                                                     last century, it was        financial resources with the aim of undertaking a     for approx. US$ 125,000, decorated with 4,810           diamond cut as a representation of its icon.
                                                                                     usually to talk about       commercial risk.                                      Pave diamonds (each one individually cut with              It took eight years of research and development
                                                                                     current affairs or just        The three visionaries founded a factory in the                                                             to optimise the facets on the Montblanc diamond
                                                                                     to exchange ideas. In       “Schanzen” district of Hamburg for exclusive                                                                  and at the same time to achieve maximum
                                                                                     the spirit of the turn      fountain-pens of the highest quality and in small                                                             brilliance and light refraction. The high valence of
                                                                                     of the century, many        numbers: the “Simplo Filler Pen Company”. !n                                                                  this diamond is based on the four well-known
                                                                                     ideas were put forward      1909, after almost three years of development,                                                                “C’s”: carat, colour, clarity, cut. While the first three
                                                                                     in such circles and         they launched the first fountain-pen series, “Rouge                                                           criteria are determined by nature alone, the last                     Things you didn’t know about
                                                                                     almost as many were         et Noir’, made of black ebonite with a red cap                                                                one, the cut, depends solely on the diamond-                                 MONT BLANC
                                                                                     discarded. When the         head and inspired by the famous novel of the                                                                  cutter’s craftsmanship. Only if the facet surfaces
                                                                                     Hamburg stationer           same name by Stendhal.                                                                                        and angle measurements are in perfect harmony                 Montblanc will forcefully enter the fine jewellery
                                                                                     Claus-Johannes VoB,            Although the French name meant nothing                                                                     does the stone reflect a maximum of incident light              market with the unique exclusiveness of the
                                                                                     the engineer August         for most German customers, the fountain-pen                                                                   and produce its brilliant fire.                                 Montblanc Diamond cut patent.

64     SUPERBRANDS

				
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