Real-estate-advertising-rates by jizhen1947

VIEWS: 9 PAGES: 8

									                  2011
           Classified Rates
                 . Real Estate




MADV1061
Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11                                                                                                          General Information




                                                                                           Discounts, Premiums & Services
                                                                                           Ad Flight Discounts - Daily Only
                                                                                           Pick up the identical display ad, insert into the same Times product(s) within six days
                                                                                           after original ad runs and earn these discounts:

                                                                                                        Original Ad  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .Full Price
                                                                                                        2nd - 7th Ad  .  .  .  .  .  .  .  .  .  .  .  .  .  . 30% Discount


                                                                                           Ads may be picked up as many as six times in a 7 day period. Discounts apply
                                                                                           to space only. An advertiser can pick up a full run ad in one or more regional
                                                                                           editions and receive ad flight discount on the regional run of that ad. These
                                                                                           regional ads must be at the end of the ad flight run, not between full run ads
                                                                                           during an ad flight schedule. Sunday ads do not qualify for this discount. Ad flight dis-
                                                                                           counts may not be combined with any other discounted rate or package.
BayLink REaL ESTaTE RaTES                                                                  Duplicate Discount
                                                                                           A 50% discount is given on any line-rate ad or line ad package that is repeated
Real estate rates are applicable to the following categories: rentals, commercial and      in a second classification. The discounted ad must be for the identical product, service
investment, real estate for sale.                                                          or job with minimal copy changes and the same run dates and edition
                                                                                           as the original ad.
National BayLink Rates
See the BayLink National Rate Card for current rates.                                      Confidential Reply Service
National BayLink Rates apply to:                                                                     Replies to be mailed . . . . . . . . . . . . . . . . $50
1. Automotive, Real Estate, Merchandise and Service Advertising placed                               Replies to be picked up . . . . . . . . . . . . . . $30
   by individuals or businesses with billing outside of the state of Florida
   and a non-local contact, toll-free phone number or an out-of-state
   offering in the ad.
2. All advertising for Adult Conversation Lines.                                           Call toll-free nationwide 1-877-321-SELL (7355) or
                                                                                           fax your ad to 1-800-416-1353 .
Rates are not applicable to employment advertising. National BayLink
rates are commissionable at 15% to recognized agencies.

Commission and Payment Terms
For your convenience, we accept VISA, MasterCard, Discover and American Express
credit and check cards; checks; money orders or in-person cash payments.

All rates are net cash with order unless credit has been approved. Where credit
is extended, invoices are payable on terms stipulated. National rate BayLink advertising
is net payable. A 15% commission will be given to recognized
agencies for ads billed at the national or employment rate only. No prompt
payment discount. Accounts past due will be charged 18% annual interest and
may incur additional expenses should the use of a collection agency, attorney or both
be required.

Claims for errors in billing must be made within 30 days of date of invoice
to be considered.

Rates can be revised with 30 days written notice.
Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11                                                                                        Regional Editions

                                  BayLink is a daily news and
                                  advertising section that helps
                                  readers make good decisions
                                  about how to spend their
                                  money –– and lets them
                                  have some fun too.                    FULL RUn
                                  FEATURES
                                                                                                   Daily             Sunday
                                  • Tampa Bay’s best jobs, homes,
                                    cars, general merchandise                Circulation         263,337             391,228
                                    and more are all together in             Readership          642,500             911,600
                                    one daily section.
                                  • Television and movie listings
                                  • Crossword Puzzles
                                  • Advice Columns
                                  • Comics
                                  • And much more




 BayLink
                                                                                                                       • Hernando Citrus Edition circulates in Crystal
 REGiOnaL EDiTiOnS                                                                                                       River, Homosassa Springs, Beverly Hills, Lecanto and
                                                                                                                         Inverness in Citrus County; Hernando County, focusing
                                                                                   Citrus                                on the communities of Spring Hill, Brooksville, Ridge
                                                                                                                         Manor and Weeki Wachee; south Marion County
                                                                                                                         (Dunnellon) and south Levy County (Inglis).

                                                                                                                                                  Wed-Sat              Sunday

                                                                                                                            Circulation            29,967             43,343
• North Pinellas Edition includes the city                                   Hernando                                       Readership             85,000           119,000
  of Clearwater and the communities of Largo,
  Dunedin, Oldsmar, Palm Harbor, Belleair,
  Countryside, Ozona, Tarpon Springs, Sand Key,                                                                             • Pasco Edition delivers to the communities of
  Safety Harbor and Clearwater Beach.                                                                                         New Port Richey, Port Richey, Holiday, Dade
                                                                                   Pasco                                      City, Hudson, Zephyrhills and Land O' Lakes.
                         Wed-Sat         Sunday
                                                                                                                                                    Wed-Sat        Sunday
       Circulation        72,545          99,202
                                                                                                                                  Circulation       41,437          64,654
       Readership       164,700         224,200
                                                                                                                                  Readership      101,500         150,600
                                                                 North
                                                                 Pinellas                Hillsborough
                                                                                                                            • The St. Petersburg Times - Hillsborough
                                                                                                                               Edition reaches readers in Hillsborough
                                                                                                                               County including communities of Westchase,
 • South Pinellas Edition* includes the city of                                                                                Carrollwood, Citrus Park, New Tampa,
   St. Petersburg and the communities of Gulfport,                                                                             Brandon, Temple Terrace and South Tampa.
                                                                 South
   Pinellas Park, Indian Shores, Indian Rocks
                                                                 Pinellas
   Beach, Belleair Beach, Kenneth City, Seminole,
                                                                                                                                                    Wed-Sat         Sunday
   Redington Beach, North Redington Beach,
   Redington Shores, Madeira Beach, Treasure                                                                                      Circulation        42,332         70,242
   Island and St. Pete Beach.
                                                                                                                                  Readership       118,100        163,700
                         Wed-Sat         Sunday

       Circulation        81,586        116,021                                                                             Source: Circulation estimates are based on publisher’s
                                                                                                                            estimates based on average distribution during 52 weeks
                                                                                                                            ending 3/28/10. Readership figures are based on 2010
       Readership       187,000         265,200                                                                             Scarborough Report. (r1)


 *Of these numbers, 2,078 copies of the south Pinellas
 edition are distributed in Manatee County daily and
 2,929 on Sunday.




Sources: 2010 Scarborough Report (release one), 2009 ABC Audit, Publisher’s estimates for 52 weeks ending 3/28/10.
      Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11
      Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11                                                          Line Open Rates/Line Agreement Rates



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                    FULL RUN LINE AD RATES

          Open Rates                          Sunday                            Daily                    4-6 days                 7-30 days
                                              $29.96         $23.47                 $21.16                     $22.32
          Consecutive Days - Rate includes Sunday (Consecutive inserts are the same ad with no change of copy.)


          Agreement rates require a signed 12-month Agreement at one of the following levels. Rates are non-commissionable. Rates are per line per day and include your ad
          text online unless noted otherwise. Three line minimum.
              Annual Dollar
             Agreement Level                      Sunday                Daily
                 $500,000                       $15.11                $10.64
                 $400,000                       $15.26                $10.77
                 $300,000                       $15.60                $10.91
a                $200,000                       $15.89                $10.98
                 $100,000                       $16.17                $11.12
                  $50,000                       $16.38                $11.27
                  $25,000                       $16.51                $11.41
                  $10,000                       $16.86                $11.55
                   $5,000                       $17.08                $11.68
                   $2,500                       $17.36                $11.89


                                                                                Click and Buy – Upload photos and multimedia files to the Web,
                                                                                add extended item descriptions, add shipping and delivery information,
                                                                                add contact information, even let buyers make their best offer. Only $10 per ad.



lm)

                   PART RUN LINE AD RATES
          Agreement Rates require a signed 12-month agreement at one of the following annual dollar levels. Rates are non-commissionable. Rates are per line
          per day and includes your ad text online unless noted otherwise.
           SUNDAY
                                                                                                                 BayLink REGIONAL EDITIONS
                Annual Dollar
               Agreement Level                          S. Pinellas                 N. Pinellas                     Pasco         Hernando Citrus           Hillsborough

                        Open                             $16.04                       $16.04                       $5.53               $2.45                   $1.96

                     $500,000                             $9.17                        $9.17                       $3.14               $1.45                   $1.05
                     $400,000                             $9.30                        $9.30                       $3.21               $1.49                   $1.08
                     $300,000                             $9.41                        $9.41                       $3.23               $1.50                   $1.12
                     $200,000                             $9.58                        $9.58                       $3.27               $1.53                   $1.13
                     $100,000                             $9.73                        $9.73                       $3.30               $1.55                   $1.16
                      $50,000                             $9.87                        $9.87                       $3.37               $1.58                   $1.18
                      $25,000                             $9.94                        $9.94                       $3.40               $1.60                   $1.20
                      $10,000                            $10.15                       $10.15                       $3.47               $1.63                   $1.21
                       $5,000                            $10.29                       $10.29                       $3.51               $1.65                   $1.23
                       $2,500                            $10.43                       $10.43                       $3.59               $1.68                   $1.25

           DAILY: WEDNESDAY-SATURDAY
                                                                                                                 BayLink REGIONAL EDITIONS
                  Annual Dollar
                 Agreement Level                        S. Pinellas                 N. Pinellas                     Pasco         Hernando Citrus           Hillsborough

                        Open                             $12.53                       $12.53                       $4.27               $1.90                   $1.40

                     $500,000                              $6.15                        $6.15                      $2.14               $0.98                   $0.73
                     $400,000                              $6.29                        $6.29                      $2.19               $1.01                   $0.73
                     $300,000                              $6.36                        $6.36                      $2.22               $1.02                   $0.74
                     $200,000                              $6.50                        $6.50                      $2.25               $1.04                   $0.76
                     $100,000                              $6.65                        $6.65                      $2.26               $1.05                   $0.77
                      $50,000                              $6.79                        $6.79                      $2.31               $1.07                   $0.79
                      $25,000                              $6.86                        $6.86                      $2.32               $1.09                   $0.81
                      $10,000                              $7.07                        $7.07                      $2.36               $1.11                   $0.82
                       $5,000                              $7.20                        $7.20                      $2.38               $1.13                   $0.84
                       $2,500                              $7.41                        $7.41                      $2.44               $1.16                   $0.86


                                                                                Click and Buy – Upload photos and multimedia files to the Web,
                                                                                add extended item descriptions, add shipping and delivery information,
                                                                                add contact information, even let buyers make their best offer. Only $10 per ad.


        For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
        Web site at www.tampabay.com/mediakit.
      Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11
      Page  • St. Petersburg Times BayLink Real Estate Rates •                                              Display Open Rates/Display Agreement Rates



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                 FULL RUN DISPLAy RATES
          These rates are non-commissionable. Rates are per column inch and include your ad text online unless noted otherwise.
          Open Rates                         Sunday                         Daily                4-6 Days                    7-30 Days
                                            $499.32                       $391.14                 $352.71                     $371.92
          Consecutive Days Line Rates - same ad with no change of copy, includes Sunday.

          Agreement rates require a signed 12-month Agreement at one of the following levels. Rates are non-commissionable. Rates are per column inch and include
          your ad text online unless noted otherwise.
             Annual Dollar
            Agreement Level               Sunday             Daily
               $500,000                $252.02           $177.43
               $400,000                $254.41           $179.72
               $300,000                $260.18           $182.06
a
               $200,000                $264.92           $183.20
               $100,000                $269.60           $185.56
                $50,000                $273.10           $187.93
                $25,000                $275.34           $190.32
                $10,000                $281.11           $192.58
                 $5,000                $284.76           $194.78
                 $2,500                $289.45           $198.30

                                                                     Click and Buy – Upload photos and multimedia files to the Web,
                                                                     add extended item descriptions, add shipping and delivery information,
                                                                     add contact information, even let buyers make their best offer. Only $10 per ad.



lm)
                PART RUN DISPLAy RATES
          Agreement Rates require a signed 12-month agreement at one of the following annual dollar levels. Rates are non-commissionable. Rates are per
          column inch and includes your ad text online unless noted otherwise.

          SUNDAY
                                                                                         BayLink REGIONAL EDITIONS
                  Annual Dollar
                 Agreement Level               S. Pinellas               N. Pinellas                 Pasco             Hernando Citrus           Hillsborough

                     Open                     $267.31                    $267.31                   $92.09                  $40.82                  $32.77

                  $500,000                    $153.00                    $153.00                   $52.22                  $24.09                  $17.54
                  $400,000                    $155.11                    $155.11                   $53.42                  $24.75                  $18.02
                  $300,000                    $156.98                    $156.98                   $53.67                  $24.97                  $18.67
                  $200,000                    $159.82                    $159.82                   $54.41                  $25.41                  $18.95
                  $100,000                    $162.29                    $162.29                   $54.89                  $25.74                  $19.41
                   $50,000                    $164.65                    $164.65                   $56.00                  $26.26                  $19.70
                   $25,000                    $165.77                    $165.77                   $56.61                  $26.56                  $19.99
                   $10,000                    $169.28                    $169.28                   $57.73                  $27.09                  $20.28
                    $5,000                    $171.58                    $171.58                   $58.35                  $27.39                  $20.57
                    $2,500                    $173.99                    $173.99                   $59.78                  $27.93                  $20.86


          DAILY: MONDAY-SATURDAY
                                                                                         BayLink REGIONAL EDITIONS
                 Annual Dollar
                Agreement Level                S. Pinellas               N. Pinellas                 Pasco             Hernando Citrus           Hillsborough

                     Open                     $208.86                    $208.86                   $71.01                  $31.52                  $23.42

                  $500,000                    $102.71                    $102.71                   $35.64                  $16.25                  $12.20
                  $400,000                    $104.94                    $104.94                   $36.44                  $16.75                  $12.20
                  $300,000                    $106.19                    $106.19                   $36.89                  $16.89                  $12.44
                  $200,000                    $108.45                    $108.45                   $37.39                  $17.17                  $12.69
                  $100,000                    $110.95                    $110.95                   $37.55                  $17.38                  $12.93
                   $50,000                    $113.32                    $113.32                   $38.35                  $17.82                  $13.22
                   $25,000                    $114.44                    $114.44                   $38.66                  $18.05                  $13.51
                   $10,000                    $117.92                    $117.92                   $39.30                  $18.49                  $13.79
                    $5,000                    $120.20                    $120.20                   $39.61                  $18.80                  $14.08
                    $2,500                    $123.74                    $123.74                   $40.56                  $19.25                  $14.36


                                                                     Click and Buy – Upload photos and multimedia files to the Web,
                                                                     add extended item descriptions, add shipping and delivery information,
                                                                     add contact information, even let buyers make their best offer. Only $10 per ad.
                                                                     Sand

      Page  • St. Petersburg Times BayLink Real Estate Rates • 2/19/11                                                                                    Special Offers Full Run




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                      SPECIAL OFFERS                                                                              HOmELINk
                                                                                                                                          Space
                                                                                                                       Copy for ads    reservation/                          Copy for ads
            FULL RUN BayLink - Dollar Agreement                                                     Day of               requiring     cancellation
                                                                                                                                         deadline
                                                                                                                                                        Proof correction       requiring
                                                                                                    publication           proofs                           deadline*          no proof**

            2-Day Weekend Plan                                       Water


            Pick up any Sunday display ad into the (prior) Saturday BayLink                         Sunday           Thur, 5:30 p.m.   Fri, 12 Noon      Fri, 5:00 p.m.     Fri, 5:00 p.m.
            section and get Full Run Saturday exposure at a specially reduced
            rate. Available to Real Estate Advertisers (Realtors, Builder/Developers
            & Apartments)

                 If the home for               Buy Saturday                                           *No daily change orders. Change order deadlines will be the same as proof
                 sale is located in:           Full-Run for:
                                                                      Gray                             correction deadlines.

                                                                                                    **Copy for ads requiring no proof and Digital Ads – camera-ready artwork
                 Pinellas ...............$122.65 per column inch                                      must be provided or advertiser accepts the responsibility for errors since no
                                                                                                      proof will be shown. Space reservations must be made according to regular
                 Pasco .................$93.50 per column inch                                        deadline.
                 Other Counties ....$58.33 per column inch
                                                                                                    ***Double, in column line ads follow BayLink display deadlines.

                                                                                                    Agates        Fri. 4:00 p.m.

            Super Sizzler Series - Dollar Agreement

            10 line ad (minimum). Full-Run coverage. Multiple properties accept-
                                                                                                     Spotlight on Bay Area Apartments - Dollar Agreement
            able. Property substitutions are not allowed. No refund for early can-
            cellation. All ads include your ad text online, click and buy enhanced
                                                                                                     Our packages make advertising for rental communities easy. This package combines
            online and in tbt* on Wednesday.
                                                                                                     both impact and frequency.

                                                                                                     Publishing Saturday and Sunday in our Full Run edition (plus the locator map is online
                 # of
                                                                                                     on our Internet site), Apartment Search offers several options available to meet varied
              consecutive                                             Additional
                 days                                                   lines                        needs. Please contact your sales representative to explore which one is right for you.


                   3 . . .10 Lines . . . . . $195 . . . $9.50
                   7 . . .10 Lines . . . . . $355 . . $13.60
                  28 . . .10 Lines . . . . . $935 . . $40.80
                                                                                                    Home Search Magazine (Agreement/Non Agreement)

                                                                                                    Committed to excellence and to serving the real estate community, Tampa Bay
            Weekend Open House Map Special - Dollar Agreement                                       Home Search magazine has the largest selection of listings of any photo real
                                                                                                    estate magazine in the area. The magazine is published in both print and online
            Special includes:                                                                       at Tampabay.com/Homesearch. The online version is available all month long on
              • 5 line full-run ad (minimum), Saturday & Sunday.                                    tampabay.com and ads can be printed, emailed, searched and hyper-linked to the
              • Sunday full-run listing in Open House Directory                                     website of the advertiser.
              • Locator dot on Locator Map Sunday.
                                                                                                    Tampa Bay Home Search magazine is distributed through Publix locations in
              • Open house directory ad online Saturday & Sunday at
                                                                                                    Pinellas county and select locations in Hillsborough county. The magazine can also
                homes.tampabay.com/openhouse.
                                                                                                    be found in over 170 rack locations and real estate offices throughout Tampa Bay.
            No refund for early cancellations. All ads include directory
                                                                                                    Full color, spot color and black and white full and half page ads are available to
            ad text online, and locator dot on an interactive online Open
                                                                                                    meet your individual needs. Available to licensed real estate agents and affiliated
            House Directory. Ad deadline is Wednesday at 5:00 p.m.
                                                                                                    businesses (builders, title companies, mortgage companies, insurance agents, home
                                                                                                    remodeling, etc.). For Tampa Bay Home Search rate information, contact Whitney
            $99.00
                                                                                                    Harper at (727) 893-8546 or email her at wharper@sptimes.com


            Each additional line over 10 - $9.50 per line.




      For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
      Web site at www.tampabay.com/mediakit.
       Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11                                                      Special Offers Pasco / Citrus / Hernando




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                     SPECIAL OFFERS


             NATURE COAST — PASCO, HERNANDO, CITRUS
             Super Sizzler Series

             15 line ad (minimum). Multiple properties accepted. All ads include your ad text online
             and click and buy enhanced online. No refunds for early cancellation.

                Any 3 days                                        BayLink                            Extra
             Wednesday-Sunday                                Regional Coverage                       lines

                        $68 . . . . . . . . . . . . . . . . . . .Pasco . . . . . . . . $4.75




             Picture Perfect Monthly Investment Option

             15 lines (8 lines photo + 7 lines text) five days a week, Wednesday through Sunday,
             for four consecutive weeks No refund for early cancellation. Available to Real Estate
             brokers and associates for resale homes.
             Includes your ad text online.

                  BayLink                                                                            Extra
             Regional Coverage                                                                       lines

                     Hernando Citrus. . . . . . . . . . . . .$125 . . . . . . . .$5.00
                     Pasco . . . . . . . . . . . . . . . . . . . .$245 . . . . . . . .$8.80
                     Pasco & Hernando Citrus . . . . . .$355 . . . . . . . $10.00

             Florida’s Fabulous Suncoast Magazine (Agreement/Non Agreement)

             The largest and most comprehensive monthly real estate magazine in Pasco County,
             Florida’s Fabulous Suncoast Magazine, features more than 3,000 listings of homes
             and property offered for sale by local Realtors in Pasco, North Pinellas and Hernando
             counties.

             Included in the cost of the print version of the magazine is the online version that can
             be found on the www.tampabay.com/homelink website for an entire month. From
             that site ads can be printed, emailed, searched or hyper-linked to the website of the
             advertiser.

             Florida’s Fabulous Suncoast Real Estate Magazine is distributed free in hundreds of
             locations in Pasco and North Pinellas counties including Winn Dixie, K-Mart, Eckerd
             Drugs, Wal-Mart, select Albertson’s and Blockbuster video stores, real estate offices,
             prominent street locations and is sold nationwide through subscriptions and the
             Internet.

             Process color, spot color and black and white pages are all available to meet your
             individual needs. Available to licensed real estate agents and affiliated businesses
             (builders, title companies, mortgage companies, insurance agents, etc.)

             In combination with Pinellas Home Search and Times BayLink you can reach more
             potential buyers in Pinellas, Pasco and Hernando counties than with any other single
             source of advertising.

             For rate information contact your Times BayLink Sales Representative
             or (727) 869-6255




      For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
      Web site at www.tampabay.com/mediakit.
       Page  • St. Petersburg Times BayLink Real Estate Rates • /19/11                                                                             Color / Bold / Border Rates




lm)
                     COLOR RATES


             Artwork charges are not included. Simple color masking is included. Minimum color ad is 2 column inches. Standard size BayLink facing pages will be
             charged at the double-truck rate. If color must be dropped by the publisher from an ad for any reason, black & white rates will prevail. Advertiser may or
             may not be advised in advance.



             SINGLE PAGE
                                           Black +1               Black +2              Black +3               DOUBLE TRUCKS* OR
             UNITS OR LESS
                                                                                                               COMPANION PAGES          Black +1          Black +2           Black +3

               Full Run Sunday              $2,525                 $2,925                 $3,670
                                                                                                                  Full Run Sunday          $3,830          $4,021             $4,805
               Full Run Daily               $2,160                 $2,535                 $3,155
                                                                                                                  Full Run Daily           $3,290          $3,505             $4,120

               S. Pinellas Sunday              $980                $1,375                 $1,760
                                                                                                                  S. Pinellas Sunday       $1,185          $1,515             $1,870
               S. Pinellas Wed-Sat             $860                $1,225                 $1,565
                                                                                                                  S. Pinellas Wed-Sat      $1,065          $1,350             $1,680

               N. Pinellas Sunday              $980                $1,375                 $1,760
                                                                                                                  N. Pinellas Sunday       $1,185          $1,515             $1,870
               N. Pinellas Wed-Sat             $860                $1,225                 $1,565
                                                                                                                  N. Pinellas Wed-Sat      $1,065          $1,350             $1,680

               Pasco Sunday                    $550                   $795                  $990
                                                                                                                  Pasco Sunday              $780           $1,295             $1,640
               Pasco Wed-Sat                   $485                   $705                  $905
                                                                                                                  Pasco Wed-Sat             $690           $1,160             $1,455

               Hernando Citrus Sunday          $260                   $380                  $480
                                                                                                                  Hernando Citrus Sunday    $390            $495               $600
               Hernando Citrus Wed-Sat $235                           $335                  $415
                                                                                                                  Hernando Citrus Wed-Sat $345              $425               $520

               Tampa Sunday                    $225                   $335                  $445
                                                                                                                  Tampa Sunday              $330            $440               $555
               Tampa Wed-Sat                   $205                   $310                  $405
                                                                                                                  Tampa Wed-Sat             $310            $395               $495




             * Color Off-Setting When scheduling double-truck or facing pages keep in mind that large areas of dense/multi-color coverage may cause set-off of color or
             image to the facing page during the folding process. Color usage or weight of color coverage should be a consideration when planning these types of ads.




               BOLD-FACE TYPE RATES (Rates are per line per day. No charge for bold in sort line.)

                                   St. Petersburg
                                        Times                      South                        North                                            Citrus
                                      (Full Run)                  Pinellas                     Pinellas                       Pasco            Hernando        Hillsborough


                                        $1.00                      $0.50                        $0.50                         $0.50             $0.50                $0.50




              BORDER RATES (Rates are per order.)

                                  St. Petersburg
                                       Times                       South                        North                                           Citrus
                                     (Full Run)                   Pinellas                     Pinellas                       Pasco           Hernando         Hillsborough


                                     $60                         $35                          $35                        $25                   $15                    $15
                                     $45                         $25                          $25                        $15                   $10                    $10




      For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
      Web site at www.tampabay.com/mediakit.

								
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