Get documents about "Real-estate-advertising-rates
Document Sample
2011
Classified Rates
. Real Estate
MADV1061
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11 General Information
Discounts, Premiums & Services
Ad Flight Discounts - Daily Only
Pick up the identical display ad, insert into the same Times product(s) within six days
after original ad runs and earn these discounts:
Original Ad . . . . . . . . . . . . . . . . . . .Full Price
2nd - 7th Ad . . . . . . . . . . . . . . 30% Discount
Ads may be picked up as many as six times in a 7 day period. Discounts apply
to space only. An advertiser can pick up a full run ad in one or more regional
editions and receive ad flight discount on the regional run of that ad. These
regional ads must be at the end of the ad flight run, not between full run ads
during an ad flight schedule. Sunday ads do not qualify for this discount. Ad flight dis-
counts may not be combined with any other discounted rate or package.
BayLink REaL ESTaTE RaTES Duplicate Discount
A 50% discount is given on any line-rate ad or line ad package that is repeated
Real estate rates are applicable to the following categories: rentals, commercial and in a second classification. The discounted ad must be for the identical product, service
investment, real estate for sale. or job with minimal copy changes and the same run dates and edition
as the original ad.
National BayLink Rates
See the BayLink National Rate Card for current rates. Confidential Reply Service
National BayLink Rates apply to: Replies to be mailed . . . . . . . . . . . . . . . . $50
1. Automotive, Real Estate, Merchandise and Service Advertising placed Replies to be picked up . . . . . . . . . . . . . . $30
by individuals or businesses with billing outside of the state of Florida
and a non-local contact, toll-free phone number or an out-of-state
offering in the ad.
2. All advertising for Adult Conversation Lines. Call toll-free nationwide 1-877-321-SELL (7355) or
fax your ad to 1-800-416-1353 .
Rates are not applicable to employment advertising. National BayLink
rates are commissionable at 15% to recognized agencies.
Commission and Payment Terms
For your convenience, we accept VISA, MasterCard, Discover and American Express
credit and check cards; checks; money orders or in-person cash payments.
All rates are net cash with order unless credit has been approved. Where credit
is extended, invoices are payable on terms stipulated. National rate BayLink advertising
is net payable. A 15% commission will be given to recognized
agencies for ads billed at the national or employment rate only. No prompt
payment discount. Accounts past due will be charged 18% annual interest and
may incur additional expenses should the use of a collection agency, attorney or both
be required.
Claims for errors in billing must be made within 30 days of date of invoice
to be considered.
Rates can be revised with 30 days written notice.
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11 Regional Editions
BayLink is a daily news and
advertising section that helps
readers make good decisions
about how to spend their
money –– and lets them
have some fun too. FULL RUn
FEATURES
Daily Sunday
• Tampa Bay’s best jobs, homes,
cars, general merchandise Circulation 263,337 391,228
and more are all together in Readership 642,500 911,600
one daily section.
• Television and movie listings
• Crossword Puzzles
• Advice Columns
• Comics
• And much more
BayLink
• Hernando Citrus Edition circulates in Crystal
REGiOnaL EDiTiOnS River, Homosassa Springs, Beverly Hills, Lecanto and
Inverness in Citrus County; Hernando County, focusing
Citrus on the communities of Spring Hill, Brooksville, Ridge
Manor and Weeki Wachee; south Marion County
(Dunnellon) and south Levy County (Inglis).
Wed-Sat Sunday
Circulation 29,967 43,343
• North Pinellas Edition includes the city Hernando Readership 85,000 119,000
of Clearwater and the communities of Largo,
Dunedin, Oldsmar, Palm Harbor, Belleair,
Countryside, Ozona, Tarpon Springs, Sand Key, • Pasco Edition delivers to the communities of
Safety Harbor and Clearwater Beach. New Port Richey, Port Richey, Holiday, Dade
Pasco City, Hudson, Zephyrhills and Land O' Lakes.
Wed-Sat Sunday
Wed-Sat Sunday
Circulation 72,545 99,202
Circulation 41,437 64,654
Readership 164,700 224,200
Readership 101,500 150,600
North
Pinellas Hillsborough
• The St. Petersburg Times - Hillsborough
Edition reaches readers in Hillsborough
County including communities of Westchase,
• South Pinellas Edition* includes the city of Carrollwood, Citrus Park, New Tampa,
St. Petersburg and the communities of Gulfport, Brandon, Temple Terrace and South Tampa.
South
Pinellas Park, Indian Shores, Indian Rocks
Pinellas
Beach, Belleair Beach, Kenneth City, Seminole,
Wed-Sat Sunday
Redington Beach, North Redington Beach,
Redington Shores, Madeira Beach, Treasure Circulation 42,332 70,242
Island and St. Pete Beach.
Readership 118,100 163,700
Wed-Sat Sunday
Circulation 81,586 116,021 Source: Circulation estimates are based on publisher’s
estimates based on average distribution during 52 weeks
ending 3/28/10. Readership figures are based on 2010
Readership 187,000 265,200 Scarborough Report. (r1)
*Of these numbers, 2,078 copies of the south Pinellas
edition are distributed in Manatee County daily and
2,929 on Sunday.
Sources: 2010 Scarborough Report (release one), 2009 ABC Audit, Publisher’s estimates for 52 weeks ending 3/28/10.
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11 Line Open Rates/Line Agreement Rates
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FULL RUN LINE AD RATES
Open Rates Sunday Daily 4-6 days 7-30 days
$29.96 $23.47 $21.16 $22.32
Consecutive Days - Rate includes Sunday (Consecutive inserts are the same ad with no change of copy.)
Agreement rates require a signed 12-month Agreement at one of the following levels. Rates are non-commissionable. Rates are per line per day and include your ad
text online unless noted otherwise. Three line minimum.
Annual Dollar
Agreement Level Sunday Daily
$500,000 $15.11 $10.64
$400,000 $15.26 $10.77
$300,000 $15.60 $10.91
a $200,000 $15.89 $10.98
$100,000 $16.17 $11.12
$50,000 $16.38 $11.27
$25,000 $16.51 $11.41
$10,000 $16.86 $11.55
$5,000 $17.08 $11.68
$2,500 $17.36 $11.89
Click and Buy – Upload photos and multimedia files to the Web,
add extended item descriptions, add shipping and delivery information,
add contact information, even let buyers make their best offer. Only $10 per ad.
lm)
PART RUN LINE AD RATES
Agreement Rates require a signed 12-month agreement at one of the following annual dollar levels. Rates are non-commissionable. Rates are per line
per day and includes your ad text online unless noted otherwise.
SUNDAY
BayLink REGIONAL EDITIONS
Annual Dollar
Agreement Level S. Pinellas N. Pinellas Pasco Hernando Citrus Hillsborough
Open $16.04 $16.04 $5.53 $2.45 $1.96
$500,000 $9.17 $9.17 $3.14 $1.45 $1.05
$400,000 $9.30 $9.30 $3.21 $1.49 $1.08
$300,000 $9.41 $9.41 $3.23 $1.50 $1.12
$200,000 $9.58 $9.58 $3.27 $1.53 $1.13
$100,000 $9.73 $9.73 $3.30 $1.55 $1.16
$50,000 $9.87 $9.87 $3.37 $1.58 $1.18
$25,000 $9.94 $9.94 $3.40 $1.60 $1.20
$10,000 $10.15 $10.15 $3.47 $1.63 $1.21
$5,000 $10.29 $10.29 $3.51 $1.65 $1.23
$2,500 $10.43 $10.43 $3.59 $1.68 $1.25
DAILY: WEDNESDAY-SATURDAY
BayLink REGIONAL EDITIONS
Annual Dollar
Agreement Level S. Pinellas N. Pinellas Pasco Hernando Citrus Hillsborough
Open $12.53 $12.53 $4.27 $1.90 $1.40
$500,000 $6.15 $6.15 $2.14 $0.98 $0.73
$400,000 $6.29 $6.29 $2.19 $1.01 $0.73
$300,000 $6.36 $6.36 $2.22 $1.02 $0.74
$200,000 $6.50 $6.50 $2.25 $1.04 $0.76
$100,000 $6.65 $6.65 $2.26 $1.05 $0.77
$50,000 $6.79 $6.79 $2.31 $1.07 $0.79
$25,000 $6.86 $6.86 $2.32 $1.09 $0.81
$10,000 $7.07 $7.07 $2.36 $1.11 $0.82
$5,000 $7.20 $7.20 $2.38 $1.13 $0.84
$2,500 $7.41 $7.41 $2.44 $1.16 $0.86
Click and Buy – Upload photos and multimedia files to the Web,
add extended item descriptions, add shipping and delivery information,
add contact information, even let buyers make their best offer. Only $10 per ad.
For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
Web site at www.tampabay.com/mediakit.
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11
Page • St. Petersburg Times BayLink Real Estate Rates • Display Open Rates/Display Agreement Rates
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FULL RUN DISPLAy RATES
These rates are non-commissionable. Rates are per column inch and include your ad text online unless noted otherwise.
Open Rates Sunday Daily 4-6 Days 7-30 Days
$499.32 $391.14 $352.71 $371.92
Consecutive Days Line Rates - same ad with no change of copy, includes Sunday.
Agreement rates require a signed 12-month Agreement at one of the following levels. Rates are non-commissionable. Rates are per column inch and include
your ad text online unless noted otherwise.
Annual Dollar
Agreement Level Sunday Daily
$500,000 $252.02 $177.43
$400,000 $254.41 $179.72
$300,000 $260.18 $182.06
a
$200,000 $264.92 $183.20
$100,000 $269.60 $185.56
$50,000 $273.10 $187.93
$25,000 $275.34 $190.32
$10,000 $281.11 $192.58
$5,000 $284.76 $194.78
$2,500 $289.45 $198.30
Click and Buy – Upload photos and multimedia files to the Web,
add extended item descriptions, add shipping and delivery information,
add contact information, even let buyers make their best offer. Only $10 per ad.
lm)
PART RUN DISPLAy RATES
Agreement Rates require a signed 12-month agreement at one of the following annual dollar levels. Rates are non-commissionable. Rates are per
column inch and includes your ad text online unless noted otherwise.
SUNDAY
BayLink REGIONAL EDITIONS
Annual Dollar
Agreement Level S. Pinellas N. Pinellas Pasco Hernando Citrus Hillsborough
Open $267.31 $267.31 $92.09 $40.82 $32.77
$500,000 $153.00 $153.00 $52.22 $24.09 $17.54
$400,000 $155.11 $155.11 $53.42 $24.75 $18.02
$300,000 $156.98 $156.98 $53.67 $24.97 $18.67
$200,000 $159.82 $159.82 $54.41 $25.41 $18.95
$100,000 $162.29 $162.29 $54.89 $25.74 $19.41
$50,000 $164.65 $164.65 $56.00 $26.26 $19.70
$25,000 $165.77 $165.77 $56.61 $26.56 $19.99
$10,000 $169.28 $169.28 $57.73 $27.09 $20.28
$5,000 $171.58 $171.58 $58.35 $27.39 $20.57
$2,500 $173.99 $173.99 $59.78 $27.93 $20.86
DAILY: MONDAY-SATURDAY
BayLink REGIONAL EDITIONS
Annual Dollar
Agreement Level S. Pinellas N. Pinellas Pasco Hernando Citrus Hillsborough
Open $208.86 $208.86 $71.01 $31.52 $23.42
$500,000 $102.71 $102.71 $35.64 $16.25 $12.20
$400,000 $104.94 $104.94 $36.44 $16.75 $12.20
$300,000 $106.19 $106.19 $36.89 $16.89 $12.44
$200,000 $108.45 $108.45 $37.39 $17.17 $12.69
$100,000 $110.95 $110.95 $37.55 $17.38 $12.93
$50,000 $113.32 $113.32 $38.35 $17.82 $13.22
$25,000 $114.44 $114.44 $38.66 $18.05 $13.51
$10,000 $117.92 $117.92 $39.30 $18.49 $13.79
$5,000 $120.20 $120.20 $39.61 $18.80 $14.08
$2,500 $123.74 $123.74 $40.56 $19.25 $14.36
Click and Buy – Upload photos and multimedia files to the Web,
add extended item descriptions, add shipping and delivery information,
add contact information, even let buyers make their best offer. Only $10 per ad.
Sand
Page • St. Petersburg Times BayLink Real Estate Rates • 2/19/11 Special Offers Full Run
lm) Green (Palm)
SPECIAL OFFERS HOmELINk
Space
Copy for ads reservation/ Copy for ads
FULL RUN BayLink - Dollar Agreement Day of requiring cancellation
deadline
Proof correction requiring
publication proofs deadline* no proof**
2-Day Weekend Plan Water
Pick up any Sunday display ad into the (prior) Saturday BayLink Sunday Thur, 5:30 p.m. Fri, 12 Noon Fri, 5:00 p.m. Fri, 5:00 p.m.
section and get Full Run Saturday exposure at a specially reduced
rate. Available to Real Estate Advertisers (Realtors, Builder/Developers
& Apartments)
If the home for Buy Saturday *No daily change orders. Change order deadlines will be the same as proof
sale is located in: Full-Run for:
Gray correction deadlines.
**Copy for ads requiring no proof and Digital Ads – camera-ready artwork
Pinellas ...............$122.65 per column inch must be provided or advertiser accepts the responsibility for errors since no
proof will be shown. Space reservations must be made according to regular
Pasco .................$93.50 per column inch deadline.
Other Counties ....$58.33 per column inch
***Double, in column line ads follow BayLink display deadlines.
Agates Fri. 4:00 p.m.
Super Sizzler Series - Dollar Agreement
10 line ad (minimum). Full-Run coverage. Multiple properties accept-
Spotlight on Bay Area Apartments - Dollar Agreement
able. Property substitutions are not allowed. No refund for early can-
cellation. All ads include your ad text online, click and buy enhanced
Our packages make advertising for rental communities easy. This package combines
online and in tbt* on Wednesday.
both impact and frequency.
Publishing Saturday and Sunday in our Full Run edition (plus the locator map is online
# of
on our Internet site), Apartment Search offers several options available to meet varied
consecutive Additional
days lines needs. Please contact your sales representative to explore which one is right for you.
3 . . .10 Lines . . . . . $195 . . . $9.50
7 . . .10 Lines . . . . . $355 . . $13.60
28 . . .10 Lines . . . . . $935 . . $40.80
Home Search Magazine (Agreement/Non Agreement)
Committed to excellence and to serving the real estate community, Tampa Bay
Weekend Open House Map Special - Dollar Agreement Home Search magazine has the largest selection of listings of any photo real
estate magazine in the area. The magazine is published in both print and online
Special includes: at Tampabay.com/Homesearch. The online version is available all month long on
• 5 line full-run ad (minimum), Saturday & Sunday. tampabay.com and ads can be printed, emailed, searched and hyper-linked to the
• Sunday full-run listing in Open House Directory website of the advertiser.
• Locator dot on Locator Map Sunday.
Tampa Bay Home Search magazine is distributed through Publix locations in
• Open house directory ad online Saturday & Sunday at
Pinellas county and select locations in Hillsborough county. The magazine can also
homes.tampabay.com/openhouse.
be found in over 170 rack locations and real estate offices throughout Tampa Bay.
No refund for early cancellations. All ads include directory
Full color, spot color and black and white full and half page ads are available to
ad text online, and locator dot on an interactive online Open
meet your individual needs. Available to licensed real estate agents and affiliated
House Directory. Ad deadline is Wednesday at 5:00 p.m.
businesses (builders, title companies, mortgage companies, insurance agents, home
remodeling, etc.). For Tampa Bay Home Search rate information, contact Whitney
$99.00
Harper at (727) 893-8546 or email her at wharper@sptimes.com
Each additional line over 10 - $9.50 per line.
For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
Web site at www.tampabay.com/mediakit.
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11 Special Offers Pasco / Citrus / Hernando
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SPECIAL OFFERS
NATURE COAST — PASCO, HERNANDO, CITRUS
Super Sizzler Series
15 line ad (minimum). Multiple properties accepted. All ads include your ad text online
and click and buy enhanced online. No refunds for early cancellation.
Any 3 days BayLink Extra
Wednesday-Sunday Regional Coverage lines
$68 . . . . . . . . . . . . . . . . . . .Pasco . . . . . . . . $4.75
Picture Perfect Monthly Investment Option
15 lines (8 lines photo + 7 lines text) five days a week, Wednesday through Sunday,
for four consecutive weeks No refund for early cancellation. Available to Real Estate
brokers and associates for resale homes.
Includes your ad text online.
BayLink Extra
Regional Coverage lines
Hernando Citrus. . . . . . . . . . . . .$125 . . . . . . . .$5.00
Pasco . . . . . . . . . . . . . . . . . . . .$245 . . . . . . . .$8.80
Pasco & Hernando Citrus . . . . . .$355 . . . . . . . $10.00
Florida’s Fabulous Suncoast Magazine (Agreement/Non Agreement)
The largest and most comprehensive monthly real estate magazine in Pasco County,
Florida’s Fabulous Suncoast Magazine, features more than 3,000 listings of homes
and property offered for sale by local Realtors in Pasco, North Pinellas and Hernando
counties.
Included in the cost of the print version of the magazine is the online version that can
be found on the www.tampabay.com/homelink website for an entire month. From
that site ads can be printed, emailed, searched or hyper-linked to the website of the
advertiser.
Florida’s Fabulous Suncoast Real Estate Magazine is distributed free in hundreds of
locations in Pasco and North Pinellas counties including Winn Dixie, K-Mart, Eckerd
Drugs, Wal-Mart, select Albertson’s and Blockbuster video stores, real estate offices,
prominent street locations and is sold nationwide through subscriptions and the
Internet.
Process color, spot color and black and white pages are all available to meet your
individual needs. Available to licensed real estate agents and affiliated businesses
(builders, title companies, mortgage companies, insurance agents, etc.)
In combination with Pinellas Home Search and Times BayLink you can reach more
potential buyers in Pinellas, Pasco and Hernando counties than with any other single
source of advertising.
For rate information contact your Times BayLink Sales Representative
or (727) 869-6255
For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
Web site at www.tampabay.com/mediakit.
Page • St. Petersburg Times BayLink Real Estate Rates • /19/11 Color / Bold / Border Rates
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COLOR RATES
Artwork charges are not included. Simple color masking is included. Minimum color ad is 2 column inches. Standard size BayLink facing pages will be
charged at the double-truck rate. If color must be dropped by the publisher from an ad for any reason, black & white rates will prevail. Advertiser may or
may not be advised in advance.
SINGLE PAGE
Black +1 Black +2 Black +3 DOUBLE TRUCKS* OR
UNITS OR LESS
COMPANION PAGES Black +1 Black +2 Black +3
Full Run Sunday $2,525 $2,925 $3,670
Full Run Sunday $3,830 $4,021 $4,805
Full Run Daily $2,160 $2,535 $3,155
Full Run Daily $3,290 $3,505 $4,120
S. Pinellas Sunday $980 $1,375 $1,760
S. Pinellas Sunday $1,185 $1,515 $1,870
S. Pinellas Wed-Sat $860 $1,225 $1,565
S. Pinellas Wed-Sat $1,065 $1,350 $1,680
N. Pinellas Sunday $980 $1,375 $1,760
N. Pinellas Sunday $1,185 $1,515 $1,870
N. Pinellas Wed-Sat $860 $1,225 $1,565
N. Pinellas Wed-Sat $1,065 $1,350 $1,680
Pasco Sunday $550 $795 $990
Pasco Sunday $780 $1,295 $1,640
Pasco Wed-Sat $485 $705 $905
Pasco Wed-Sat $690 $1,160 $1,455
Hernando Citrus Sunday $260 $380 $480
Hernando Citrus Sunday $390 $495 $600
Hernando Citrus Wed-Sat $235 $335 $415
Hernando Citrus Wed-Sat $345 $425 $520
Tampa Sunday $225 $335 $445
Tampa Sunday $330 $440 $555
Tampa Wed-Sat $205 $310 $405
Tampa Wed-Sat $310 $395 $495
* Color Off-Setting When scheduling double-truck or facing pages keep in mind that large areas of dense/multi-color coverage may cause set-off of color or
image to the facing page during the folding process. Color usage or weight of color coverage should be a consideration when planning these types of ads.
BOLD-FACE TYPE RATES (Rates are per line per day. No charge for bold in sort line.)
St. Petersburg
Times South North Citrus
(Full Run) Pinellas Pinellas Pasco Hernando Hillsborough
$1.00 $0.50 $0.50 $0.50 $0.50 $0.50
BORDER RATES (Rates are per order.)
St. Petersburg
Times South North Citrus
(Full Run) Pinellas Pinellas Pasco Hernando Hillsborough
$60 $35 $35 $25 $15 $15
$45 $25 $25 $15 $10 $10
For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
Web site at www.tampabay.com/mediakit.
