Journalism and Public Relations
Skill Based Elective - I Journalism and Mass Media
Unit - I Journalism: Concept, definition, growth and history: world, national, and regional(area specific), newsSkill Based Electives and magazines, introduction to reporting , editing and layout and design, magazines as a medium of mass communication. Unit - II Radio: Introduction to recording, transmission and receiving technologies, types of television progrmmes private channels-local, national and international. Unit - III Television: as a medium of mass communication, types of television progamme, TV Channels –local, national and international. Unit - IV Films: Growth of films, brief introduction to the process of cinema production and exhibition, effects of cinema, current trends. Unit - V Internet: concept, application and potential of internet.
(Semester – III)
References Indian Press, Indian and Eastern NewsSkill Based Elective society, 2003 Vidura, Press institute of India, 2000 Introduction to Mass Communication, Black, Jay, 1999
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Skill Based Elective - II News Skill Based Elective Organisation and Printing
Unit - I
(Semester – IV)
Principles of good Management –Main Sections of a newsSkill Based Elective organizationComprehensive picture of the functioning of different departments-problem of personnel, finance, advertising-Circulation and mechanism of publication-Different types of news Skill Based Elective establishments-trusts, Corporation, Chains and family Concerns Starting of new Publication-legal and other statutory provisions-Starting of newsSkill Based Electives and periodicals in mofussil areas-problems of small newsSkill Based Elective how to make them self supporting and successful. Unit - II The scope and functions of Advertising on the Indian-Economy-Advertising-media-The organization and advertising-functions of advertising departments of a news Skill Based Elective-Advertising agencies, their structure and function-Introduction to principles and functions of sales promotion organization of circulation of Dept,-various methods of selling Journals-how to increase circulation of newsSkill Based Electives. Unit - III Organisation of agent and hwker force pattern of agency and distribution-Link with Editor and Circulation Manager-preparation of folder and brochure-use of various means of advertising to promote sales –public relation for newsSkill Based Electives. Unit - IV A Brief history of Printing- In India in Tamil Nadu – Main Printing process and their characteristics –Plant and equipment for letter and process-Economic technical details and materials-Plant and equipment for photo offset and gravure unit-Rotary Press –Development of type faces-printers measurement and point system organization and lay out of a newsSkill Based Elective presssequence of operation-type setting-proof reading-forms of makeup –stereo –casting etc. Unit - V NewsSkill Based Elective typography and display electronic typing-page make up –Modern Trends in printing and production-Printing in India.
References Allen, News Skill Based Elective designing, 2000 Sarkar. R.C.S, The press in India, 1998 Durga Das Basu, Prentice Hall, Laws of press in India, 1996
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Skill Based Elective – III Reporting and Editing
Unit - I
(Semester – V)
Reporting: Principles of reporting, functions and responsibilities, writing news-lead-types of leads; body-Techniques of re-writing-techniques of re-writing news agency copy. Unit - II Reporting: Reporting techniques-qualities of reporter-news-elements, source-types –pitfalls and problems in reporting –attribution-off-the –record-embargo-pool reporting; follow up –advocacy, interpretation, investigation. Unit - III Reporting –Crime, courts, society, culture, polities, commerce and business, education reporting; practical. Unit - IV Editing: Nature and need for editing. Principles of editing, editorial desk, functions of editorial deskcopy editing, preparation of copy for press-Style sheet-editing symbols, proof reading symbols and their significance. Unit - V Functions and qualifications of a sub-editor and chief-sub editor, copy selection and copy tasting, basic principle of translation.
References Parhhar, Weekly newsSkill Based Electives Management, 2002 Industrial editing, Smith, 2000
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Skill Based Elective – IV Photojournalism
Unit - I
(Semester – V)
What is photojournalism? Beginnings; necessity and significance- Photography-elements and principles –visual language-meaning-photographer’s jargon; composition of photography –subject and light. Unit - II Photographic equipment –cameras-types –formats-lens-their types and functions-film-types and functions-accessories. Unit - III Shots-focus-shutter-speed –selection of subject –different types of photographs – action –photo editing-procedure-pictures for newsSkill Based Electives and magazines –developing photographer’s manual and computerized photography. Unit - IV Photographing people; portrait and still, wildlife; environment; sports; landscape; industrial disasters; photography for advertising; conflicts-war-political and social photography. Unit - V News values for pictures-photo –essays-photo features;. Qualities essential for photo journalism; picture magazines-colour photography; impact of technology. Practical, field assignments and their evaluation.
References A Guide to public relations and Journalism, G. Cbanik, 1998
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Skill Based Elective – V Advertising
Unit - I
(Semester – VI)
Advertising-definition, historical development; social and economic benefits of advertising; mass media and advertising; criticisms; types of advertising; consumer advertising-corporate-industiralretail-national-trade-professonal-social. Unit - II Product advertising-target audience-brand image-positioning; advertising strategies; appeals, advertising spiral, market and its segmentation, sales promotion. Unit - III Advertising agency-Structure and functions, creativity-media selection-newsSkill Based Electives, magazines, radio, television, outdoor, strategy, planning , media budget; campaign planning. Unit - IV Copy writing and advertising production techniques; print; radio; television; films, outdoor, ideation; visualization; use of computers; practical assignments in advertising; copy-preparation. Unit - V Research in advertising, planning, execution, copy research, market research; ethical aspects of advertising; law and advertising; advertising and pressure groups; emerging trends.
References Foundation of Advertising: Theory and Practice, S.A Chunawalla & F.C. Sethia, 2000 Advertising Management, Aaker A. David & Myers G. John, 2004
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Skill Based Elective - VI Public Relations
Unit – I
(Semester – VI)
Nature and scope of public relations and its definitions - History and development of Public Relations - P.R. in management theory and practices. Unit – II P.R. policy - objectives and making of a P.R. man - Communication in industry and business -9 Organisation of P.R. Department. Unit – III P.R.as staff function and P.R. counseling - P.R. and the publics - Employees relations dealer customer relations -Government relations-community relations. Unit – IV P.R. and the media - Spoken word, printed word animation - P.R. process-fact-printing and feed back. Unit – V P.R. Process-planning - P.R. Process communicating, -evaluating results - P.R. towards a profession House Journals.
References Hand Book of public relations, Stephenson, 1999 Practical public relations, Harlow and Black, 2001 Effective public relations, Cullip and Center , 2003
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