Confused Car Insurance by junglesister

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									Press release:
Ref: OGI0130
30th September 2008

              Confused.com Join Open GI eAggregator Panel
As a result of increasing broker demand, Confused.com is the latest aggregator to join
Open GI’s eAggregator solution.

eAggregator complements Open GI’s e-commerce solutions - eStarter and eBroker -
allowing brokers to seamlessly connect their Open GI quotation engines for motor, bike,
home and commercial vehicle to aggregator sites.

Full integration with the Open GI back-office system coupled with competitive pricing and
‘deep linking’ to the broker’s website has major benefits. Consumers can link directly from
the quote on the aggregator site to the brokers’ website without rekeying any quote data –
increasing conversion rates.

Confused.com processed over 11 million quotations in 2007. They join 10 other major price
comparison websites on the Open GI eAggregator panel including Moneysupermarket.com
and Gocompare.com.

Open GI Sales & Marketing Director, Simon Hughes, is confident that the solution is
leading the market. He said: “eAggregator complements our already powerful range of e-
commerce solutions. It effectively allows brokers to seamlessly connect their Open GI
quotation engine to aggregator sites – bringing significant business advantages, without the
high costs associated with online marketing. In the month of August our eAggregator engines
served over six million quotes on behalf of our broker clients and the addition of
Confused.com will see that grow even further.

“With eleven leading aggregators signed up and further discussions in progress there is no
doubt that we have developed a market leading solution, which powers the whole aggregator
to broker process. Confused.com is a powerful brand with significant media exposure. We
are delighted to have them on board.”

Peter Ablett, Commercial Director of Confused.com, said: “We are keen to work with
brokers that can add value to our proposition. By linking to Open GI’s eAggregator software it
enables us to gain access to those businesses that are looking to enhance their online
trading capability.

“The partnership will be beneficial in developing our routes to market. We expect to increase
business volumes through offering a greater range of quotes whilst maintaining service
standards for the customer.”

-ends-

For More Information:
Caroline Hardiman
Marketing & PR Manager
Open International (incorporating Open GI, Countrywide and MI Limited)
Tel: 01905 754455 or 07771 972199
e-mail: caroline.hardiman@opengi.co.uk

Notes to Editors:

Open International provides market-leading solutions for insurance brokers. It incorporates
Open GI, one of the UK and Ireland’s largest broker systems specialists, the Countrywide
network and London market technology provider MI Limited.

Open International was acquired by Towergate, Europe’s largest independently owned
insurance intermediary, on 24th September 2007 for £276m from Montagu Private Equity,
with the Open management team retaining an equity holding. With a workforce of over 300
people in Worcester and London, and a 29-year heritage, the company enjoys a strong
financial performance. For the year ended 31st May 2007 it reported revenues of £35 million
and an operating profit of £18.6 million.

Open GI supplies IT systems to 2,000 brokerages in the UK and Ireland and enjoys
partnerships with all major insurers. Open GI technology enables personal and commercial
lines brokers trading in standard and niche markets to streamline business activity and
become more profitable. There are currently 27,000 users of the system across a range of
companies from single site businesses to major call centre operations.

Confused.com is one of the UK’s biggest and most popular price comparison services.
Launched in 2002, it dominates the car insurance aggregator market with a massive 70%
market share and generates over one million quotes per month. It has expanded its range of
comparison products over the last couple of years to include home insurance, travel
insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy,
as well as financial services products including credit cards, loans, mortgages and life
insurance.

Confused.com has 74 motor insurance partners, and customers can save up to on average
£208. It also has a panel of 54 for home insurance, and customers who use Confused.com
for home insurance can expect to save up to £193.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective
and unbiased comparison service. By using cutting-edge technology, it has developed a
series of intelligent web-based solutions that evaluate a number of risk factors to help
customers with their decision-making, subsequently finding them great deals on a wide-
range of insurance products, financial services, utilities and more. Confused.com’s service is
based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA.

								
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