Summer Family Extravaganza by pengxuebo


									                The Channel Islands                                                                 June 2011
                                                                                                   Vol. 4 No. 6

The Monthly Magazine of the                                                                   Now available online at
CLCA–Channel Islands Chapter                                                        

      Summer Family Extravaganza
      • July 13–16, Embassy Suites Mandalay Beach Resort, Oxnard
      • Chapter to Partially Fund Registration Fees
      • Event Schedule on Page 4

      Enter Our Chapter Beautification Awards!
      • Deadline July 15
      • Includes Entry into
                                                                      Green Industry Hall of Fame
        State Trophy Awards                                             Induction Dinner Draws
      • See Page 6 for Details                                             Industry Leaders

                                RETURN SERVICE REQUESTED

                               Rowland Heights, CA 91748
                               19055 Abdera Street
                               c/o El Dorado Communications, Inc.     GARY VALLEN (center), CI member, was among eight
                                                                    Green Industry leaders inducted into the Green Industry Hall of
                               Channel Islands Chapter
                               Contractors Association
                               California Landscape                 Fame on May 7. Officiating are Event Chair Charles Nunley
                                                                    and Past State President Jon Alsdorf. More photos on page 11.
 Safety First!
                             San Marcos Growers Tour & Dinner a Big Hit

 FATHER AND SON TEAM – Claudio Sandoval                        SAN MARCOS GROWERS manager Randy                            CITY OF SANTA BARBARA Public Works
and his son Claudio flank greeters Sarah Corbin and Dan     Baldwin and CLCA Ambassador Charles Nunley enjoy            representatives Alison Jordon and Madeline Ward shared
        Dvorak at the May 19 tour and dinner in              the taco dinner following the informative grounds tour.   tips on water conservation at the Thursday evening dinner.
                     Santa Barbara.                                                                                        See page 4 for Madeline’s story on available rebates.

 DYNAMIC DUO of Jim Osweiler and his wife                    OLD FRIENDS Rob Lane of Rockrose Design and                       THANKING San Marcos Growers’
Kathy, of Santa Barbara Stone, are organizing this year’s   CI Chapter President Julio Gomez discuss the new plants            Paul Hallam (left) for a successful event
  golf tournament. Get your foursome together today!          they saw on the San Marcos Growers nursery tour.                   is Past State President Pete Dufau

 The California Landscape Contractors Association presents its Summer Family Extravaganza
                                                                                                                                          Catch e
 July 13–16, 2011 Embassy Suites, Mandalay Bay Resort Oxnard, Calif

2 June 2011 The Channel Islands Clipper
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                                                                The Channel Islands Clipper June 2011 3
 President’s Message

                          Chapter Will Help Pay for Registration at SFX
                          SFX Is Local, Almost Here
                          and Almost FREE                                2011 SFX Schedule
                             Your local Chapter is funding some          Unless otherwise noted, all activities will be held at the host hotel:
                             of your registration fees (up to $215       Embassy Suites, Mandalay Beach Resort, Oxnard
                             per Chapter member) by putting aside        Wednesday, July 13
                             $1,500 to be distributed evenly among       CLCA Board of Directors Meeting 9:30 a.m. – 3:30 p.m.
                             the members who register and attend         LEAF Trustee Meeting 3:30 – 5 p.m.
    JULIO GOMEZ              the Summer Family Extravaganza (SFX)
   Channel Islands President                                             Welcome Reception
                             July 13-16 at Embassy Suites, Mandalay      Followed by dinner on your own 5:30 – 6:30 p.m.
     Coastline Equipment     Beach Resort in Oxnard. Since this is
being held in our Chapter’s back yard, we are expecting good atten-
                                                                         Thursday, July 14
dance from our CI members and their families. If you’ve never been       Associate Member/LEAF Golf Tournament
to an SFX, you’re in for a real treat. The emphasis is on a lot of       River Ridge Golf Club, Victoria Lakes Course 8 a.m. – 1 p.m.
FUN and a little business. Sure, there are some speakers and some        Kids’ Fun Day – Minigolf and arcade games 10 a.m.
meetings of CLCA committees, but there are also lots of casual           Featured Presentation – Burt Sperber, Valley Crest 2 – 4 p.m.
events that are open to the whole family, as well as plenty of free      Softball and BBQ 4 – 8 p.m.
time to explore on your own.                                             Friday, July 15
                                                                         Project Tour – Landscapes By Jeffery’s Day Creek Ranch.
Family oriented events will include the North/South softball game,
                                                                         Sponsored by Landscape Contractors Insurance Services, Inc. 8 – 11 a.m.
a BBQ picnic, and a golf tournament. There is even a kids’ fun
                                                                         Featured Presentation – Labor Law Enforcement and California’s
day that includes miniature golf and arcade time. Whatever you
do, remember to sign up for the Women’s Auxiliary dinner which           Underground Construction Economy. Eric Rood, Assistant Chief,
usually has some type of auction (silent or live), and in the past has   California Labor Commissioner’s Office. Sponsored by Landscape
featured such things as sack races, a cake decorating contest, and       Contractors Insurance Services, Inc. 11 a.m. – 12:30 p.m.
even a grape stomping contest. Hilarious! Register at          Recognition Luncheon 1 – 2:30 p.m.
                                                                         Women’s Auxiliary Fundraiser
San Marcos Event Draws Some Santa Barbara Friends                        Mystery On The Orient Express 5 – 11 p.m.
The Chapter sends out a big Thank You to Randy Baldwin and               Saturday, July 16
his staff at San Marcos Growers in Santa Barbara for their fine          Movie Morning – Rock The Boat (view and discuss) 8 – 9:30 a.m.
hospitality and generosity in hosting our Chapter and friends for a      Membership Forum 9:30 – 11:30 a.m.
dinner meeting and tour on May 19. We had people from all ends           Operations Tour
of the spectrum at this event, several from the Santa Barbara area.
Dinner was free and we had a pretty good turnout.
The evening kicked off with an introduction from Randy that was
followed by a tour of the nursery. We were able to see some very
unique plants, some that you can only find at San Marcos Growers.
Randy even allowed us to take a peek at a few “top secret” plants
that may be available in the future from San Marcos. The tour was
followed by an outdoor dinner that consisted of delicious tacos
from a taco bar and some good conversation, as the sun and cool
ocean breeze made it a perfect Santa Barbara evening. Many thanks
to all who showed up to support this event and our Chapter.
Two for One Awards Program – Entry Deadline July 15
If you enter the State Trophy Awards Program and are a Channel
Islands Member, you are automatically entered into our CI
Beautification Awards Program. Just go to and look
under News and Events. It will take you to the Trophy Awards
link and you can fill out the registration form and look at the
different categories that you can enter. Entry deadline is July 15,
2011. I see a lot of the work that CI members do, and believe me,               
you’re work is second to none when it comes to beauty and profes-                   
sionalism. If you have any questions you can e-mail Pete Dufau at                   
We’ll see you at SFX. – Julio 
4 June 2011 The Channel Islands Clipper
                                                                         Coming Events, Contact Numbers & More

                   Channel Islands Chapter                               STATE AND LOCAL EVENTS
                   2011 Board of Directors                               July 13-16 SFX – Embassy Suites, Mandalay Bay, Oxnard

                                                                                     28 Green Thumb BBQ – Speakers Nicholas Staddon
           PRESIDENT                        PRESIDENT-ELECT                             of Monrovia Nursery and Jurgen Gramkow of
            Julio Gomez                        SECRETARY
                                                                                        Southland Sod
       Coastline Equipment                   Brandon Bogeaus
         (805) 485-2106                     American Nurseries                (818) 222-0440              Aug.        26 CI Chapter Golf Tournament
                                                                         Sept.       30 Certification Written Test – Sacramento

 IMMEDIATE PAST PRESIDENT                  MEMBERSHIP CHAIR              Oct.         1 Certification Field Test – Sacramento
      EVENTS CHAIR                           Claudio Sandoval
            Brian Peace               Claudio’s Landscape Innovations
Vista Professional Outdoor Lighting          (805) 483-1070              Nov.       6-8 Irrigation Show, San Diego
         (805) 527-0987                     (805) 732-5156 cell
       (818) 522-9761 cell                   16-20 State Convention, Sheraton Kaanapali, Maui, HI
                                            EDUCATION CHAIR
                                                 Pete Dufau              Board Meetings are held the 2nd Thursday of each month
                                             Dufau Landscaping           at Marie Callender’s, 185 East Daily Drive, Camarillo, unless
           Shari Collins                      (805) 642-1239
       Verdant Landscaping                                               otherwise noted.
         (805) 552-9457
                                         ASSOCIATE MEMBER REP.

                                                                         2011 CLCA State Board of Directors
           TREASURER                            Dan Dvorak
           Sarah Corbin                    Landscape Contractors
  Grounds Maintenance Services               Insurance Services                    PRESIDENT – Robert Wade CLP, CLIA (949) 494-2130
     (805) 498-9495 x 303                     (877) 527-5247                                 Wade Landscape,         
                                                                                    PRESIDENT-ELECT – Eric Watanabe (818) 831-1390
                                                                                            Majestic Pools & L/S, Inc.,
                                                                            IMMEDIATE PAST PRESIDENT – Bill Schnetz CLP (760) 591-3453
                             Tom Lucas
                                                                                       Schnetz Landscape, Inc.,
                        Performance Nursery
                           310-925-8075                                          SECRETARY-TREASURER – Ted Sandrowski (530) 345-6101
                                                  Sandrowski Landscaping, Inc.,

                                                                          DIRECTOR OF CHAPTER SERVICES – Kevin Fairchild (714) 541-1000
                                                       Illumiscapes, TLC,

                                                                           DIRECTOR OF COMMUNICATIONS – Chuck Carr (818) 300-0176
                    CHANNEL ISLANDS CLIPPER                                        Carr Landscape Management, Inc.,

             EDITOR                        ASSOCIATE EDITOR/              DIRECTOR OF EDUCATION – Steve Jacobs CLP, CLT (760) 945-4321
John Hernandez (626) 965-5015                ART DIRECTOR                            Nature Designs Landscaping, SteveJ@NatureDesigns.Net
       19055 Abdera St.                 Jerry Robin (626) 794-2674               DIRECTOR OF EVENTS – Michael Hertzer (800) 761-9191
  Rowland Heights, CA 91748                           Modern Landscaping, Inc.,
     FAX (866) 591-5093                                                          DIRECTOR OF LEGISLATION – Shari Collins (805) 552-9457
                                                                                       Verdant Landscaping,

                                                                                DIRECTOR OF MEMBERSHIP – Javier Lesaca (661) 836-0229
                                                                                              Lesaca Landscape Co.,

                                                                        DIRECTOR OF RESOURCE MANAGEMENT – Frank Niccoli (650) 592-9440
                                                                                     The Village Gardener, Inc.,

                                                                          ASSOCIATE MEMBER DIR. – Tom Noonan, CID, CLIA (916) 812-5034
                                                                                         Ewing Irrigation Products,

                                                                                 CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (North)
                                                                                           Michael Mitchell (916) 501-5393
                                                                                               MJM Lighting,

                                                                                 CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (South)
                                                                                          Rene Emeterio, CLT (805) 823-5603
                                                                           Specialized Landcape Management Service,

                                                                                 EXECUTIVE DIRECTOR – Sharon McGuire (800) 448-2522

                                                                                                        The Channel Islands Clipper June 2011 5
 Beautification Awards Season is Here!

 Channel Islands Chapter Awards 2011
   We are pleased to announce an exciting change to our Annual Awards Program.
                                This year, to enter the Channel Island Chapter Awards,
                               your company simply enters the State Awards Program.

                              Entry deadline is July 15th
                                     Forms and rules are available at
      The state will then judge your project, and those with winning scores among Chapter members
          will be awarded at the Chapter level at an Awards Dinner scheduled for December 2nd.
 It gets better! You are also now entered for the State Trophy Awards! So for the price of one entry, and
  one-time cost to prepare your job sites for judging, your company has entered two awards programs.
           The CLCA State Trophy Awards dinner is being held in Maui, Hawaii, on November 18.
         Go to to register for the Annual Convention and/or the State Awards dinner.
          This is a great opportunity to be recognized on a local and statewide basis, which can
             then provide you an unprecedented marketing tool at the lowest cost possible.

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6 June 2011 The Channel Islands Clipper
                                                                                            CLCA – John Hernandez
                                                             L.A./San Gabriel Valley “Landscaper”; Orange County “The New Leaf”; San Fernando “Valleyscape”
                                                                                             May / June / July 2011
                                                                                                                Food for Thought

One Familiar Story
• We Are All in This Together Submitted by Shari Collins, Verdant Landscaping

A     mouse looked through the crack in the wall to see the farmer
      and his wife open a package.
                                                                        the underground economy. There may be
                                                                        members in CLCA that feel this problem
                                                                        only affects certain members and as an orga-
“What food might this contain?” the mouse wondered. He was
devastated to discover it was a mousetrap.                              nization we should not put much time and
                                                                        effort in any enforcement type activities.
Retreating to the farmyard, the mouse proclaimed this warning:          But in my opinion, just like in the story, the        SHARI COLLINS
“There is a mousetrap in the house! There is a mousetrap in the         underground economy is a threat to our entire Verdant Landscaping
house!”                                                                                    industry, and when a few of
The chicken clucked and scratched, raised her head                                         us are threatened we are all at risk.
and said, “Mr. Mouse, I can tell this is a grave        If you are interested              CLCA’s Underground Economy Task Force
concern for you, but it is of no consequence to me.     in helping our                     (UETF) is making great headway in battling the
I cannot be bothered by it.” The mouse turned to
the pig and told him, “There is a mousetrap in the      industry for the                   underground economy. Fresno has worked with
                                                                                           the local cities to enact a sticker program that
house! There is a mousetrap in the house!” The          future, we would                   is proving to be a Win-Win for the City, legal
pig sympathized, but said, “I am so very sorry, Mr.     love for you to be                 contractors and the community. The UETF has
Mouse, but there is nothing I can do about it but
pray. Be assured you are in my prayers.”                involved in this                   developed a 3-minute presentation template that
                                                                                           can be used as a grass roots effort by all CLCA
The mouse turned to the cow and said, “There is         grass roots effort.                members that want to visit their local cities to
a mousetrap in the house! There is a mousetrap in                                          make a difference in their communities and aid in
the house!” The cow said, “Wow, Mr. Mouse. I’m                                             leveling the playing field for all legal, law abiding
sorry for you, but it’s no skin off my nose.”                           contractors in this great industry. If you are interested in helping
So, the mouse returned to the house, head down and dejected, to         our industry for the future, we would love for you to be involved in
face the farmer’s mousetrap…alone.                                      this grass roots effort.
That very night a sound was heard throughout the house…the              Please call Shari Collins, Verdant Landscaping at (805) 552-9457
sound of a mousetrap catching its prey. The farmer’s wife rushed        or Kevin Burns, CLT, Maximum Service Landscaping at (650)
to see what was caught. In the darkness, she did not see it. It was     756-2470 or toll free at (877) 448-5340 for more information. 
a venomous snake whose tail was caught in the trap. The snake bit
the farmer’s wife. The farmer rushed her to the hospital. When she
returned home she still had a fever.
Everyone knows you treat a fever with fresh chicken soup. So the
farmer took his hatchet to the farmyard for the soup’s main ingre-
dient. But his wife’s sickness continued. Friends and neighbors
came to sit with her around the clock. To feed them, the farmer
butchered the pig.                                                                                   John Roche
But, alas, the farmer’s wife did not get well... She died. So many
people came for her funeral that the farmer had the cow slaughtered
to provide enough meat for all of them for the funeral luncheon.                                                         (805) 306-1730
                                                                             4684 Runway Street                      Fax (805) 306-1731
And the mouse looked upon it all from his crack in the wall with             Simi Valley, CA 93063     
great sadness.
So, the next time you hear someone is facing a problem and you
think it doesn’t concern you, remember this: When one of us is
threatened, we are all at risk. We are all involved in this journey
called life. We must keep an eye out for one another and make an
extra effort to encourage one another.
I chose this corny little story because I felt it was relevant to our
trying times and what is happening within our landscape industry,
especially for landscape contractors. I see CLCA like the farm in
the story. Many of us contractors are being hurt by this economy,
especially with unfair competition from the underground economy.
Yes, there are some contractors who are not being affected because
they may be in a specific niche that is seemingly not touched by
                                                                                                    The Channel Islands Clipper June 2011 7
 Advertiser Index

  Call Our Advertisers First!                                                                    Cash for Making Gardens
                                                                                                 More Water Wise!
  Aqua Flo Supply ....................................................................... 8                          • Santa Barbara Water Providers
                                                                                                                       Offer Smart Landscape Rebates
  Bamboo Pipeline ........................................................................ 6                         Submitted by Madeline Ward, Water Resources Technician,
                                                                                                                     City of Santa Barbara
  Birch Equipment Finance ........................................................10
  Boething Treeland Farms .......................................................... 5
                                                                                                                    I   ncrease your business and save water? Yes, it
                                                                                                                        is possible! Rebates are available for commer-
                                                                                                                     cial and residential landscapes for irrigation
                                                                                                                     efficiency upgrades and water-wise landscaping.
                                                                                                  MADELINE           Rebate is up to 50% of material costs and
  CLCA SFX ............................................................................. 2           WARD
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  Coastline Equipment............................................. Back Cover, 3                  Barbara Public
                                                                                                                     tion parts, sprinkler system efficiency retrofits,
                                                                                                      Works          rotator nozzles, smart irrigation controllers,
  Ewing Irrigation Products..................................................3, 10                                   water-wise plants, and mulch.
                                                                                                 To get started, make an appointment with the participating water
  Green Thumb Super Garden Centers ....................................... 4                     provider staff for a pre-inspection; properties that qualify will
                                                                                                 receive a list of items eligible for the rebate program. Participation
  Gro-Power ................................................................................ 7   in the Smart Landscape Rebate Program is on a first-come, first-
                                                                                                 served basis. Projects must be approved in advance and landscapes
  Kellogg Garden Products........................................................... 3           for new construction are not eligible.
                                                                                                 Participating water providers include: Goleta Water District, City
  Landscape Contractors Insurance Services................................ 3                     of Santa Barbara, Carpinteria Valley Water District, Vandenberg
                                                                                                 Village Community Services District, and the City of Lompoc.
  Olson Irrigation Systems ........................................................... 4
                                                                                                 For more on the Smart Landscape Rebate Program, contact the
                                                                                                 participating water providers or visit 
  Otto & Sons Nursery .............................................................10
  Performance Nursery ................................................................ 3
  Rainmakers Irrigation Supply ................................................... 7
  Smith Pipe & Supply ................................................................ 9
  Southland Sod ............................................................................ 6
  Village Nurseries .....................................................................10           Committed to Exceptional Customer Service

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8 June 2011 The Channel Islands Clipper

                     ‘Lean and Mean’
                     May Not Be Working
                     Anymore…and Why
                     That’s a Good Thing

                     I  f your business is like mine, you are
                        presently experiencing an increase in
                     business activity. Since the rainy season ended
       Owner         and the sun came out, we’ve started to see
Landscape Warehouse many familiar faces in our stores that we
hadn’t seen for months. I was beginning to think that I’d lost all
my customers, but now I’m a happy camper once again...more or
less. The increased business does present some problems, but they
are good problems to have in these tough times.
Like many businesses during this economic downturn, we have had
to become “lean and mean” to survive. That meant reducing staff
and/or staff hours, and adding a few more personal work hats
to our already full work schedules. You’ve probably had to make
similar adjustments. But now that business is picking up, we and
our lean staffs are finding ourselves buried with work. So, what do
we do now? Do we increase staff size again to handle the increased
business…or do we wait to see if this turnaround can be sustained?
That’s the million dollar question!
As for our company, there’s one thing for sure: We don’t want to
go back to the same staffing patterns and business practices under
which we were operating before the crash. It’s not that they were
bad by any means. They worked, but I see now that things could
have worked better. What happened is because of the downturn,
I had more time to work ON my business rather than IN my
business. I was then able to fine-tune our operations, discovering
several ways to increase efficiency and productivity. With these new
procedures now in place, I believe we will be able to handle any
increased business this improving economy might send our way.
That is, if we can begin to rebuild our staff to handle the load. I
hope the same will be true for your business.
I’ve talked to people in other industries and they are facing the
same problem: Their current staffs are maxed out, but they’re
afraid to…or can’t afford to increase staff size. Sound familiar? So
what’s the solution? Each business is different, but for Landscape
Warehouse we are beginning to increase our staff SLOWLY AND
CAREFULLY – closely monitoring all aspects of our business…
especially the bottom line. If things start going south again we will
be prepared to act more quickly than in the past.
We are also looking into alternative employment options that we hadn’t
considered before, like internships from foundations and colleges.
And we are investigating those employment programs that were not
available to employers prior to the recession. Some of these, such at
the National Emergency Grant Program, will actually SUBSIDIZE
part of a new employee’s salary for a certain number of months,
basically in order to get him/her off of unemployment and back
on the tax-paying rolls. Hey, if I only have to pay half of a new
employee’s salary for the next six months, increasing my staff size
right now sounds like a pretty good idea to me. – Jose 
                                                                         The Channel Islands Clipper June 2011 9
 Support Our Advertisers!

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                                                                                         LOS ANGELES / VENTURA TERRITORY MANAGER
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10 June 2011 The Channel Islands Clipper
                                                          of Advertisers!
           CLCA Members Celebrate at Green Industry Hall Our Fame

CLCA State President Bob Wade, Past State President         LCIS showed up in force to support their Secretary/    INDUCTEE GARY VALLEN (right) shared the
 Barbara Alvarez, and Nelson Colvin (who is also a         Treasurer, Nelson. LCIS President/CEO Kim Ayala               evening with family and friends, including
Past CLCA State President) enjoy the evening and the       enjoys the evening with CI AM Rep Dan Dvorak and            James Truschel, daughter Erika and son Clay.
fabulous turnout May 7 at The Odyssey restaurant in         wife Robyn, and State CPC Co-Director South,
                  Granada Hills.                                               Rene Emeterio.

BURT SPERBER of ValleyCrest Companies (center)              CI CHAPTER AMBASSADOR Tom Lucas                          STATE BOARD MEMBERS Eric Watanabe
 is another Inductee, and is congratulated by committee     (second from right) and two of Tom’s Performance         (President-Elect) and Chuck Carr (Director of
     members Charles Nunley and Mickey Strauss.                Nursery staff members, Ramiro Cisneros and         Communications) enjoy the induction and roast activities.
                                                          Arnold Cisneros, network with State CPC Co-Director
                                                                       South, Rene Emeterio (right).

SFV CHAPTER FIRST LADY Debilyn Kinzler                     STAY GREEN VIPS Chris and Stephanie Angelo             OLD FRIENDS talking it up at the Green Industry
        catches up on industry news with Past                wouldn’t miss this event for the world…especially      Hall of Fame Induction dinner are Dave and Maria
        SFV Chapter President John Vorbeck.                           watching Nelson getting fried.                        Junod with Klaus Kumme (center).

LONG-TIME business associates Mickey Strauss and          THREE AMIGOS – SFV’s Gordon Larson and Beth                  GQ COVER SHOT – Little Valve reps
  Gary Peterson enjoy the evening with Ewing’s Raul         Burns congratulate their buddy Gary Vallen on being      Ted and Darlena Sirkin enjoy the evening among a
        Gonzalez and SFV’s John Vorbeck.                   named to the Green Industry Hall of Fame. OK, they            roomful of many of the Green Industry’s
                                                                      also razzed him a little as well.                              major achievers.

                                                                                                                  The Channel Islands Clipper June 2011 11
 State CLCA News

12 November 2010 The Channel Islands Clipper

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