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									Ritu Mehta

Doctoral Candidate
Department of Industrial and Management Engineering
Indian Institute of Technology Kanpur
Kanpur - 208 016, India


Ph.D., Industrial and Management Engineering, pursuing
Indian Institute of Technology Kanpur, India

Master of Business Administration (M.B.A.), 1998
Nirma Institute of Management Ahmedabad, India

Bachelor of Engineering (Chemical), 1995
L. D. College of Engineering Ahmedabad, India

Journal Publications

Ritu Mehta, Narendra K Sharma, Sanjeev Swami. The impact of perceived crowding on
consumers’ store patronage intentions: role of optimal stimulation level and shopping mo-
tivation. Submitted.

Ritu Mehta, Narendra K Sharma, Sanjeev Swami. The effect of color, odor, and crowd-
ing on consumers’ behavior in retail stores. Journal of Science and Engineering Research,
14(1,2),189-194, 2007.

Conference Proceedings

Ritu Mehta, Narendra K Sharma, Sanjeev Swami. The impact of perceived crowding on
consumers’ store patronage intentions: Moderating roles of optimal stimulation level and
shopping motivation. Doctoral Colloquium, Indian Institute of Management Ahmedabad,
India. January, 2010.

Ritu Mehta, Narendra K Sharma, Sanjeev Swami. Perceived retail crowding and consumer
behaviour: an empirical analysis. IIMB Management Review Doctoral Student Conference.
Indian Institute of Management Bangalore, India. November, 2009.

Chiraj Jain, Ritu Mehta, Deepak Saxena. Service Quality dimensions and Customer Satis-

faction: A case of Indian banks. 3rd International SIMSR-ASIA Marketing Conference, K.
J. Somaiya Institute of Management Studies and Research, Mumbai, India, January 2008.

Research Interests

Role of emotion and cognition on consumer behaviour, retailing, new product development,
marketing and sales strategy.

Doctoral Thesis

Advisors: Professor Narendra K Sharma, Professor Sanjeev Swami

Title: Essays in Retailing

Academic Honors and Awards

CPI of 10.0/10.0 in doctoral course work at IIT Kanpur

Chosen for presenting doctoral research work as one of the top ten papers selected for IM-
RDC conference at IIM Bangalore, November 2009

Selected for one month internship at Tokyo, sponsored by the International Association for
the Exchange of Students for Technical Experience (IAESTE)and SAARC, July 2008

Honors in Engineering, 1995

Doctoral Course Work

Operations Research, Research Methods, Computing for Management, Marketing Research.

Professional Activity

Ad-hoc reviewer, Society of Consumer Psychology Conference
Member, Society of Consumer Psychology

Industry Experience, 5 years

Product Manager, Oct 2000 - Jan 2003

Vadilal Enterprises Ltd., Ahmedabad

Marketing Executive, Dec 1999 - Oct 2000
ACPL, Lalbhai Group, Ahmedabad

Management Trainee, June 1998 - Dec 1999
Saurashtra Cement Ltd., Ahmedabad

Graduate Engineer Trainee, June 1995 - Jan 1996
Reliance Industries Ltd., Hazira

Teaching Experience, 2.5 years

Tutor in UG core course at IIT Kanpur: Introduction to Manufacturing Processes
One semester each during 2008-09, 2009-10, 2010-11

Visiting Faculty at Institute of Productivity and Management, Kanpur
July 2005 - Nov 2005

Visiting Faculty at L. D. College of Engineering, Ahmedabad
Feb 1996 - June 1996


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