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					A GUIDE TO YOUR COURSE


DIGITAL MEDIA


CONTENTS

Section 1: Course Specific Information


About this guide
Welcome
About the Course and Course Structure:
    BA (Hons) Animation
    BA (Hons) Computer Games Design
    BA (Hons) Digital Media
    BA (Hons) Interactive Media
    BA (Hons) Video and Film Production
   Optional placement year with these courses (with Professional Placement)

Module Descriptions
Course Management
Staff Involved with the Programme
Health and Safety Issues
Employability & Your Personal Development Portfolio (PDP)
Career Opportunities and Future Study
Professional Placement
Academic Regulations


Section 2: School Specific Information

School Charter for Students
Where to get help with your course
Accreditation of Prior Learning (APL)
Learning, Teaching & Assessment




This version is valid for the forthcoming academic year. The University reserves the right to change details in
this guide without notice.

                                                       1
                         Section 1: Course Specific Information
About this guide

This Course Guide will help you plan your Animation, Computer Games Design, Digital Media, Interactive
Media or Video and Film Production course. It tells you which modules you must study and pass, and lists
the optional ones which contribute to your award. The Guide also offers you brief descriptions of each
module, including general information about assessment tasks, and an overview of how the Course can be
used for future career choices.

You should read this Course Guide in conjunction with the Undergraduate Student Handbook; the
University‟s Principles and Regulations; and, if you are studying a Joint award, the Pathway Guide of the
subject that forms the other part of your named award. Together these documents should provide you with
all the basic information that we think you will need for your period of study here.

You are encouraged to read this Course Guide through now. It will be a considerable advantage to you to
be familiar from the outset with the various aspects of your studies that are described. It may be that the
relevance of some of the sections will not be immediately obvious. Keep it somewhere accessible, so that
you can refer to it as needed. The answers to many of the questions that you will want to ask are contained
in it.

Obviously even in a document like this we have not covered every query and problem that you might have
about the course. If you find that there is something you need to know, please do not hesitate to approach
your course leader. You can also consult the University‟s Student Support and Guidance Services as
appropriate. We are pleased to hear your views and welcome suggestions for ways of improving the
operation of the Course.

        Please enter the contact details for
        your Personal Tutor for your future
        reference:

                                                MK501
        Your local Academic School Office is:   01902 321372
                                                9am – 5 pm

                                                ML058
        Your Student Office is:
                                                01902 323602


Please note that in order to develop and improve the Course, it may be necessary on occasions to amend or
revise the details given in this Guide to Your Course.




                                                    2
Welcome

On behalf of the Course Management Team I should like to extend to you a very warm welcome and we
would like to take this opportunity to wish you every success in your studies at the University of
Wolverhampton, and trust that your time at the University of Wolverhampton will prove to be enjoyable,
stimulating and rewarding.

The courses within the Digital Media division are among many run by the School of Art and Design which
has itself established an excellent reputation for the quality of its courses, for an innovative approach to
teaching and learning, and for the friendliness of its staff.

We believe it is important that you are encouraged to make your own contribution to the effective operation
and development of your chosen course. We are, therefore, keen to hear your views and would welcome
any suggestions that you may have about ways of improving any aspect of your course and/or the student
experience here at the University. In practice, you will have the opportunity to do this through our student
voice processes.

Remember that the outcome of your studies could affect the whole of your future career and therefore study
should certainly be your first priority. In resolving to work hard however, do not forget to have time for
recreation and social activities. Do take full advantage of the University facilities at your disposal.

Dr. Mark Grimshaw
Digital Media Divisional Leader




                                                     3
Animation: About the Course

Animation may be studied as a Specialist subject and this Guide outlines the modules which are available,
teaching and learning styles and assessment tasks. If there is anything you need to discuss further, please
contact Ross Winning, Course Leader.

An optional professional placement is available for this course.

The degree programme aims to:

          (a)   Balance the necessary cumbersome learning of methods and processes with creative
                 structural and aesthetic approaches to the subject.
          (b)   Foster professional and transferable skills to an employable standard.

Through your course of study you will have the opportunity to:

          (a)   Develop a broad range of technical skills, appropriate to the area of animation in which
                 you are most interested
          (b)   Work in a variety of media, from cutouts to computer animation

These are achieved through the study of:

          (a)   Animation
          (b)   Movement




                                                       4
Course Structure for the Animation Specialist Degree
    An optional placement year is available for this course on successful completion of Level 2.
                                      See page 59 for details.
                                                  UG Academic Regulations
                   (This section does not apply to Higher Nationals, Foundation Degrees and RN/DipHE.)
           Students studying Specialist Programmes will study:
              Between 60 & 90 credits of core/core option per level
              Students must be given a choice to include 30 credits of elective per level (except where statutory or
               professional body requirements state otherwise)
              Students must study and pass 120 credits in total per level

                            NB All modules are worth 15 credits unless stated otherwise in brackets.

           Semester One                                                        Semester Two
 Level 1                                                            Core
                   You must study and pass:                                            You must study and pass:
           AD1007 Research and Study Skills in Art and                         AD1104 Understanding New Media
           Design                                                              DM1104 Pre-Production and Planning
           DM1012 Introduction to the Principles of Animation                  DM1013 Animating the Human Form
           DM1011 Drawing and Observation

           N/A                                                      Core       N/A
                                                                    Option

           DM1006 Introduction to Digital Sound                     Elective   DM1103 Editing, Theory and Practice



 Level 2   You must study and pass:                                 Core       You must study and pass:
           AD2207 Narrative Forms                                              AD2208 Theory, Context and Digital Practice
           DM2018 Experimental and Alternative Animation                       DM2020 Animation and Experimentation with Sound
                                                                               and Image
                                                                               DM2019 Creative Compositing

           Choose a minimum of 15 Credits from:                     Core       N/A
           DM2025 Advanced 2D Animation                             Option
           DM2029 3D Modelling and Rigging for Animation

           DM2030 Stop Motion Animation                             Elective   DM2024 Character and Environment




                                                 Optional Placement Year
                                     (AD2011 Professional Placement in Art and Design)




 Level 3   You must study and pass:                                 Core       You must study and pass:
           AD3200 Extended Essay in Digital Media                              AD3201 Creative Industries and Opportunities in
           DM3017 Negotiated Project in Animation A (30)                       Digital Media
                                                                               DM3107 Negotiated Project in Animation B (30)

           N/A                                                      Core       N/A
                                                                    Option

           DM3109 Negotiated Project in Animation C                 Elective   DM3108 Negotiated Project in Animation D




                                                                5
Computer Games Design: About the Course

Computer Games Design may be studied as a Specialist subject and this Guide outlines the modules which
are available, teaching and learning styles and assessment tasks. If there is anything you need to discuss
further, please contact Brian Cattell, Course Leader.

An optional professional placement is available for this course.

The degree programme aims to:

          (a)   Provide an appropriate level of undergraduate education, which enables the
                 development of subject skills/knowledge, creative practice and intellectual abilities,
                 coupled with an increasing level of independence in computer games design that will
                 enable the graduate to proceed into the games industry as a well-rounded professional
                 practitioner
          (b)   Provide an educational experience that develops a professional and independent
                 profile for the student, adequately responding to the demands of computer games
                 design, cultural conditions of commercial markets and research/postgraduate centres
       (c)     Provide an ability to function within a professional group dynamic, contributing to the
                 process through idea generation and concept development
       (d)     Promote the practice of independent professional and academic development through
                 self-critical reflection
       (e)     Develop an awareness of the symbiosis between theory, subject skills and professional
                 practice

Through your course of study you will have the opportunity to:

          (a)   Train as games developers, designers and animators
          (b)   Work collaboratively with colleagues on the Computer Games (programming) course in
                 the School of Computing and Information Technology

These are achieved through the study of:

          (a)   Animation
          (b)   Editing
         (c)   Character design
         (d)   3D modelling
         (e)   Interactive applications




                                                       6
Course Structure for the Computer Games Design Specialist Degree
    An optional placement year is available for this course on successful completion of Level 2.
                                      See page 59 for details.
                                                  UG Academic Regulations
                   (This section does not apply to Higher Nationals, Foundation Degrees and RN/DipHE.)
           Students studying Specialist Programmes will study:
              Between 60 & 90 credits of core/core option per level
              Students must be given a choice to include 30 credits of elective per level (except where statutory or
               professional body requirements state otherwise)
              Students must study and pass 120 credits in total per level

                            NB All modules are worth 15 credits unless stated otherwise in brackets.

           Semester One                                                        Semester Two
 Level 1                                                            Core
                   You must study and pass:                                            You must study and pass:
           AD1007 Research and Study Skills in Art and                         AD1104 Understanding New Media
           Design                                                              DM1018 Interaction and Behaviour
           DM1110 Interactive Authoring                                        DM1020 3D Modelling for Games
           DM1102 Digital Image Creation

           N/A                                                      Core       N/A
                                                                    Option

           DM1021 Introduction to Games Engines                     Elective   DM1006 Introduction to Digital Sound



 Level 2   You must study and pass:                                 Core       You must study and pass:
           DM2109 Interaction Development                                      AD2208 Theory, Context and Digital Practice
           DM2029 3D Modelling and Rigging for Games                           DM2036 Games Design 30 Credits (30)
           CW2004 Games and Stories

           N/A                                                      Core       N/A
                                                                    Option


           DM2035 Constructing Games                                Elective   Choose a minimum of 15 Credits from:
                                                                               DM2108 Project Management for Interactive Media
                                                                               CP2082 Games Development 1



                                                 Optional Placement Year
                                     (AD2011 Professional Placement in Art and Design)




 Level 3   You must study and pass:                                 Core
                                                                       You must study and pass:
           AD3200 Extended Essay in Digital Media                      AD3201 Creative Industries and Opportunities in
           DM3110 Interactive Media Practice 1                         Digital Media
                                                                       DM3021 Games Design Practical Project
                                  DM3020 Computer Games 30 Credit Negotiated Project (30) (Yearlong)

           N/A                                                      Core       N/A
                                                                    Option

           CP3030 Games Development 2                               Elective   DM3111 Interactive Media Practice 2




                                                                7
Digital Media: About the Course

Digital Media may be studied as a Specialist subject and this Guide outlines the modules which are
available, teaching and learning styles and assessment tasks. If there is anything you need to discuss
further, please contact Jab Robbins, Course Leader.

An optional professional placement is available for this course.

The degree programme aims to:

          (a)   Provide a cohesive and independent learning environment for digital media specialists
                 to gain and progress skills to professional level across a range of contemporary new
                 media subjects
          (b)   Develop an ability to function within the contextual variances of digital media and
                 actively engage in the relationship between practice, theory and reflection
       (c)     Develop awareness of the undergraduate digital media area that increasingly demands
                 flexibility and a continuous currency of practice.
       (d)     Achieve a level of subject skill to engage with postgraduate community aspirations

Through your course of study you will have the opportunity to:

          (a)   Access the latest industry standard software and hardware
          (b)   Tailor the course to meet the demands of this expanding and exciting area whilst
                 gaining insight into the significant elements that should make up a Digital Media
                 Professionals portfolio

These are achieved through the study of:

          (a)   Modules from the specialist routes within the Digital Media division
          (b)   Major projects that will best illustrate your previous achievement in the course




                                                       8
 Course Structure for the Digital Media Specialist Degree
      An optional placement year is available for this course on successful completion of Level 2.
                                        See page 59 for details.
                                             UG Academic Regulations
              (This section does not apply to Higher Nationals, Foundation Degrees and RN/DipHE.)
      Students studying Specialist Programmes will study:
         Between 60 & 90 credits of core/core option per level
         Students must be given a choice to include 30 credits of elective per level (except where statutory or
          professional body requirements state otherwise)
         Students must study and pass 120 credits in total per level

                              NB All modules are worth 15 credits unless stated otherwise in brackets.

          Semester One                                                      Semester Two
Level 1                                                         Core
                  You must study and pass:                                               You must study and pass:
          AD1007 Research and Study Skills in Art and                       AD1104 Understanding New Media
          Design

          Choose a maximum of 30 credits from:                  Core        Choose a maximum of 30 credits from:
          DM1110 Interactive Authoring                          Option      DM1100 Interaction Design
          DM1106 Principles and Practices of Video and Film                 DM1101 Video and Film Production
          DM1012 Introduction to the Principles of Animation                DM1013 Animating the Human Form

          DM1102 Digital Image Creation                         Elective    DM1006 Introduction to Digital Sound



Level 2   You must study and pass:                              Core        You must study and pass:
          AD2207 Narrative Forms                                            AD2208 Theory, Context and Digital Practice

          Choose a maximum of 30 credits from:                  Core        Choose a maximum of 30 credits from:
          DM2109 Interaction Development                        Option      DM2108 Project Management for Interactive Media
          AD2209 Representations of Reality: Documentary                    DM2101 Documentary Production
          Theory                                                            DM2019 Creative Compositing
          DM2018 Experimental and Alternative Animation

          DM2100 Experimental Digital Imaging                   Elective    Any Digital Media divisional elective module




                                                   Optional Placement Year
                                       (AD2011 Professional Placement in Art and Design)




Level 3   You must study and pass:                              Core        You must study and pass:
          AD3200 Extended Essay in Digital Media                            AD3201 Creative Industries and Opportunities in Digital
          DM3104 Digital Arts and Media Project Preparation                 Media
          DM3101 Digital Arts and Media Practice                            DM3103 Digital Arts and Media Project (30)

          N/A                                                   Core        N/A
                                                                Option

          DM3102 Digital Arts and Media Production              Elective    DM3114 Showreel and Portfolio




                                                                  9
Interactive Media: About the Course

Interactive Media may be studied as a Specialist subject and this Guide outlines the modules which are
available, teaching and learning styles and assessment tasks. If there is anything you need to discuss
further, please contact Dr. Faramarz Amiri, Course Leader.

An optional professional placement is available for this course.

The degree programme aims to:

          (a)   Provide you with a balanced mixture of creative, practical and technical knowledge and
                 skills that prepare you for a career as a designer and developer of websites and
                 interactive artefacts.
          (b)   Prepare you for the rapidly evolving interactive media industry by developing your life-
                 long learning skills
       (c)     Provide you with opportunities to develop the necessary critical, analytical,
                 communication, and creative problem solving skills, and other transferable skills that
                 prepare you for employment or postgraduate study

Through your course of study you will have the opportunity to:

          (a)   Develop your creativity, communication and design skills in interactive media
          (b)   Learn how to design, develop and integrate animation, video, sound, images and text
                 to create interactive, dynamic and media-rich web sites as well as interactive media
                 CD-ROMs and DVDs

These are achieved through the study of:

          (a)   The design, production, editing and effective use of interactive media assets such as
                 digital sound, animation, video, graphics and text
          (b)   The creative design and production of interactive artefacts using a wide variety of
                 industry-standard software packages and technologies such as: Adobe Flash,
                 Dreamweaver, Director, Photoshop, Premiere, HTML, CSS, PHP and mySQL
       (c)     Practice-based modules that will allow you to work on short and long projects with
                 preset or agreed topics in order to practice and experiment with ideas and skills to
                 create a rich portfolio of interactive work before you graduate




                                                      10
Course Structure for the Interactive Media Specialist Degree
    An optional placement year is available for this course on successful completion of Level 2.
                                      See page 59 for details.
                                                  UG Academic Regulations
                   (This section does not apply to Higher Nationals, Foundation Degrees and RN/DipHE.)
           Students studying Specialist Programmes will study:
              Between 60 & 90 credits of core/core option per level
              Students must be given a choice to include 30 credits of elective per level (except where statutory or
               professional body requirements state otherwise)
              Students must study and pass 120 credits in total per level

                            NB All modules are worth 15 credits unless stated otherwise in brackets.

           Semester One                                                      Semester Two
 Level 1                                                          Core
                   You must study and pass:                                           You must study and pass:
           AD1007 Research and Study Skills in Art and                       AD1104 Understanding New Media
           Design                                                            DM1100 Interaction Design
           DM1110 Interactive Authoring                                      DM1109 Interactive Web Content
           DM1107 Authoring for the Web

           N/A                                                    Core       N/A
                                                                  Option

           DM1102 Digital Image Creation                          Elective   Choose 15 credits from:
                                                                             DM1006 Introduction to Digital Sound
                                                                             DM1108 Working with Sound



 Level 2   You must study and pass:                               Core       You must study and pass:
           AD2207 Narrative Forms                                            AD2208 Theory, Context and Digital Practice
           DM2107 Scripting Interaction                                      DM2106 Dynamic Web Content
           DM2109 Interaction Development                                    DM2108 Project Management for Interactive Media

           N/A                                                    Core       N/A
                                                                  Option


           DM2111 Streaming Media                                 Elective   DM2105 Digital Video for Interactive Media




                                                 Optional Placement Year
                                     (AD2011 Professional Placement in Art and Design)




 Level 3   You must study and pass:                               Core     You must study and pass:
           AD3200 Extended Essay in Digital Media                          AD3201 Creative Industries and Opportunities in
                                                                           Digital Media
                                           DM3112 Interactive Media Project (30) (Yearlong)
                                       DM3028 Instructional Design and Development (30) (Yearlong)

           N/A                                                    Core       N/A
                                                                  Option

           DM3110 Interactive Media Practice 1                    Elective   DM3111 Interactive Media Practice 2




                                                               11
Video and Film Production: About the Course

Video and Film Production may be studied as a Specialist subject and this Guide outlines the modules
which are available, teaching and learning styles and assessment tasks. If there is anything you need to
discuss further, please contact Phil Nichols, Course Leader.

An optional professional placement is available for this course.

The degree programme aims to:

          (a)   Provide a broad range of experiences in the practices of video and film production
                 which will prepare students for direct employment in the media industries or in other
                 industries where media play a part
          (b)   Develop abilities in critical analysis of media texts and artefacts, skills in project
                 management and effective methods of working with third parties

Through your course of study you will have the opportunity to:

          (a)   Draw on the traditions and language of film, yet embrace the latest communication
                 technologies
          (b)   Study documentary, narrative and other forms in a predominantly practical course, but
                 with solid underpinnings in the theories and contextual studies needed to support your
                 work

These are achieved through the study of:

          (a)   Programme production and studio-based and location-based video and film
                 productions
          (b)   Documentary, dramatic forms and the use of video/film to facilitate communication in
                 community and commercial terms
       (c)     Independent projects, when you will have the opportunity to experiment with styles and
                 techniques
       (d)     Projects which show their commercial value or make a strong personal statement




                                                      12
Course Structure for the Video and Film Production Specialist Degree
    An optional placement year is available for this course on successful completion of Level 2.
                                      See page 59 for details.
                                                  UG Academic Regulations
                   (This section does not apply to Higher Nationals, Foundation Degrees and RN/DipHE.)
           Students studying Specialist Programmes will study:
              Between 60 & 90 credits of core/core option per level
              Students must be given a choice to include 30 credits of elective per level (except where statutory or
               professional body requirements state otherwise)
              Students must study and pass 120 credits in total per level

                            NB All modules are worth 15 credits unless stated otherwise in brackets.

           Semester One                                                       Semester Two
 Level 1                                                          Core
                   You must study and pass:                                           You must study and pass:
           AD1007 Research and Study Skills in Art and                        AD1104 Understanding New Media
           Design                                                             DM1101 Video and Film Production
           DM1106 Principles and Practice of Video and Film                   DM1105 Creating Ideas for Screen: Scripts and
           DM1103 Editing Theory and Practice                                 Stories

           N/A                                                    Core        N/A
                                                                  Option

           DM1102 Digital Image Creation                          Elective    DM1006 Introduction to Digital Sound



 Level 2   You must study and pass:                          Core       You must study and pass:
           AD2209 Representations of Reality: Documentary               AD2208 Theory, Context and Digital Practice
           Theory                                                       DM2101 Documentary Production
           DM2102 Empowering and Enabling with Video and
           Film
                                     DM2103 Narrative Production and Techniques (30) (Yearlong)

           N/A                                                    Core        N/A
                                                                  Option


           Choose a minimum of 15 Credits from:                   Elective    DM2110 Client Based Video Production
           DM2111 Streaming Media
           AD2207 Narrative Forms



                                                 Optional Placement Year
                                     (AD2011 Professional Placement in Art and Design)




 Level 3   You must study and pass:                               Core    You must study and pass:
           AD3200 Extended Essay in Digital Media                         AD3201 Creative Industries and Opportunities in
           DM3105 Short Negotiated Video and Film                         Digital Media
           Production 1                                                   DM3106 Short Negotiated Video and Film
                                                                          Production 2
                                       DM3100 Negotiated Video and Film Production (30) (Yearlong)

           N/A                                                    Core        N/A
                                                                  Option

           DM3113 Advanced Video and Film Techniques              Elective    DM3114 Showreel and Portfolio




                                                               13
    Module Descriptions

    LEVEL 1

    AD1007 Research and Study Skills in Art and Design
         Credit value          15
         Pre-requisites        N/A
         Co-requisites         N/A
         Prohibited            N/A
         combinations
         Module Leader         Jean Dyson
         Telephone             01902 323526
         Email                 J.Dyson2@wlv.ac.uk
         Staff Room Number     MK214

    Module description
    This module provides generic and subject specific contextualisation for undergraduate study in Art and
    Design and enables the learner to develop appropriate key skills.

    Skills required for a successful pursuit and completion of modules and courses in the School of Art and
    Design include:
            Cognitive and practical skills needed for university level work
            Knowledge of intellectual and practice-based traditions of Art and Design

    The above combination is best achieved by catering to learning needs in a structured and integrated manner
    within a module at the start of the undergraduate study.

    Assessment
            Description                                                 WeiWeighting or Pass/Fail
            1        Keep a progress record of tasks throughout the 20%
                     module related to the weekly programme, culminating
                     in an e-portfolio
            2        Written piece of work of approximately 1,000 words     80%



    AD1104 Understanding New Media
         Credit value         15
         Pre-requisites       N/A
         Co-requisites        N/A
         Prohibited           N/A
         combinations
         Module Leader        Denise Doyle
         Telephone            01902 322443
         Email                d.doyle@wlv.ac.uk
         Staff Room Number    MK510

    Module description
    The module aims to: use the history and context of new media art and design as a framework to explore the
    impact of digital technologies on culture and society. Students will be introduced to developments in film,
    animation, design, games design and interactive media within this context.

    Assessment
            Description                                                 WeiWeighting or Pass/Fail
            1        Module Diary and Visual Notebook (including a record 60%
                     of online discussion) to include weekly summaries (no
                     more than 200 words per week) of lecture/seminar
                     content and other research undertaken outside of
                     class time.
            2        Essay of 1500 words in response to a given essay 40%
                     title.


                                                         14
DM1006 Introduction to Digital Sound
     Credit value               15
     Pre-requisites             N/A
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Jim Davis
     Telephone                  01902 323463
     Email                      Jim.davis@wlv.ac.uk
     Staff Room Number          MK510

Module description
This module introduces students to sound theory, audio recording techniques, digital audio processing,
editing and sound compositing.

Assessment
        Description                                                   WeiWeighting or Pass/Fail
        1        Digitally record an unscripted and undirected interview Pass
                 accompanied by a transcription of the interview.
        2        Create a digital audio composition between 2 and 5       100%
                 minutes in length, incorporating interview material and
                 additional non-verbal audio - foley, ambient
                 recordings.


DM1011 Drawing and Observation
     Credit value          15
     Pre-requisites        N/A
     Co-requisites         N/A
     Prohibited            N/A
     combinations
     Module Leader         Ross Winning
     Telephone             01902 321591
     Email                 Ross.Winning@wlv.ac.uk
     Staff Room Number     MK510

Module description
The aim of the module is to introduce the activity of drawing as an essential activity for Animation. Aspects
of drawing are also discussed in the wider context of art practice. Different approaches ranging from basic
mark making, and expressive drawing through to life drawing and a variety of analytical methods are studied.
The importance of observation will also be emphasised and this aspect is supported as a foundation for the
development of more personal approaches in Animation. Explorations into how drawing aids the creative
thought process are also pivotal to the module as the module sessions and assignment encourages the
wider benefits of keeping a sketchbook that develops over time.

Assessment
        Description                                                     WeiWeighting or Pass/Fail
        1        Self- Evaluation: Written record of in-session activity    30%
                 (1000 words)
        2        Portfolio of sketchbook work developed during the          70%
                 weekly sessions that has been expanded outside of
                 the class




                                                      15
DM1012 Introduction to the Principles of Animation
     Credit value              15
     Pre-requisites            N/A
     Co-requisites             N/A
     Prohibited                N/A
     combinations
     Module Leader             Ross Winning
     Telephone                 01902 321591
     Email                     Ross.Winning@wlv.ac.uk
     Staff Room Number         MK510

Module description
An introduction to basic animation principles explored through drawn and digital approaches. The module
concentrates on developing an initial understanding of timing, movement through practical exercises in 2D
and 3D.

Assessment
        Description                                                     WeiWeighting or Pass/Fail
        1        Completion of 2D animated sequences                        50%
        2        Completion of 3D (CGI) animated sequences                  50%


DM1013 Animating the Human Form
     Credit value          15
     Pre-requisites        DM1012
     Co-requisites         N/A
     Prohibited            N/A
     combinations
     Module Leader         Emily Mantell
     Telephone             01902 322260
     Email                 E.Mantell@wlv.ac.uk
     Staff Room Number     MK510

Module description
This module aims to develop an understanding of human movement and how to animate lip synchronisation,
the walk cycle and gesture. To further develop skills in utilising various animation tools and processes.

Assessment
        Description                                                     WeiWeighting or Pass/Fail
        1        Element 1: 2D walk cycle                                   50%
                 Element 2: Phonetic synchronisation.
        2        CGI walk cycle                                              50%




                                                    16
DM1018 Interaction and Behaviour
     Credit value            15
     Pre-requisites          DM1110
     Co-requisites           N/A
     Prohibited              N/A
     combinations
     Module Leader           Jab Robbins
     Telephone               01902 321075
     Email                   Jab.Robbins@wlv.ac.uk
     Staff Room Number       MK510

Module description
The module will introduce students to the principles of designing interactive content, behaviours and
integrating with an interface. From a basis in games theory, it will enable them to produce basic designs that
reveal the core concepts and interactive structure of computer games. It will involve study of theory and
design of small games and students will gain an understanding and practice of the parameters of visual and
interaction design for games.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Coursework                                                    100%
        2        Group criticism and individual feedback sessions              Pass


DM1020 3D Modelling for Games
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             DM1013
     combinations
     Module Leader          Jab Robbins
     Telephone              01902 321075
     Email                  Jab.Robbins@wlv.ac.uk
     Staff Room Number      MK510

Module description
The module will introduce students to the principles of designing 3D content, character design and
behavioural interface. It will enable them to produce basic designs that establish a practice, technique, and
context for 3D software usage in computer games. It will involve study of design of games characters and
scenes and students will gain an understanding and practice of the parameters of visual and spatial design
for games.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Course Work                                                   100%
        2        Group criticism and individual feedback sessions              Pass




                                                      17
DM1021 Introduction to Games Engines
     Credit value            15
     Pre-requisites          N/A
     Co-requisites           N/A
     Prohibited              N/A
     combinations
     Module Leader           Brian Cattell
     Telephone               01902 323448
     Email                   b.Cattell@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module aims to introduce the topic of game engines and editing at beginner level, discussing concepts
through presented examples and exploring level creation and a basic engagement with scripting.

Assessment
        Description                                                   WeiWeighting or Pass/Fail
        1        Creation of a virtual space or game level to a 20%
                 prescription. Textual design of an original game level.
        2        Creation of a virtual space or game level to the 80%
                 original design in Assessment task 1.



DM1100 Interaction Design
     Credit value               15
     Pre-requisites             N/A
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Jim Davis
     Telephone                  01902 323463
     Email                      Jim.davis@wlv.ac.uk
     Staff Room Number          MK510

Module description
This module will enable students to explore and articulate interactive concepts utilising interaction design
methodologies, techniques and tools.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Investigate, deconstruct and articulate using          Pass
                 interactive design methodologies, techniques and
                 tools, a given Interactive artefact.
        2        Through the implementation of interactive design       100%
                 methodologies, techniques and tools identify, design
                 and visualise an interactive media concept.




                                                       18
DM1101 Video and Film Production
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Don Adamson
     Telephone              01902 321928
     Email                  d.adamson@wlv.ac.uk
     Staff Room Number      MK510

Module description
In this module you will develop and produce a short video case study of a real person. You will work as a
member of a production crew which will research, plan, film and edit. In carrying out this task, you will be
learning skills in lighting, video photography and sound, and developing your knowledge of working with
others – both peers and third-party contributors to your production.

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Portfolio submission – personal written account and       50%
                 reflection, to include peer review pro forma and risk
                 assessment pro forma
        2        Group production of case study                            50%



DM1102 Digital Image Creation
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Jab Robbins
     Telephone                01902 321075
     Email                    Jab.robbins@wlv.ac.uk
     Staff Room Number        MK510

Module description
The module aims to develop basic technical and creative skills in image manipulation and foster an
imaginative and creative approach to working with digital pictures. Participants will be encouraged to
generate original visual concepts, to the specified resolution and size, and apply a flexible approach in
developing visual solutions.

Participants will understand how to interpret a brief and the production of an image file to a specified format,
size and resolution.

These solutions will form a finished visual artefact of themed imagery that is digitally competent and
produced to a brief that requires both technical and creative interpretation.

Assessment
        Description                                                     WeiWeighting or Pass/Fail
        1        Presentation at the tutorial session of the concept and Pass
                 developing practical work of the solution to the brief
        2        Group discussion and presentation of initial concepts.     Pass
        3        Presentation of images on a CD to a set brief              100%




                                                       19
DM1103 Editing Theory and Practice
     Credit value            15
     Pre-requisites          N/A
     Co-requisites           N/A
     Prohibited              DM1006
     combinations
     Module Leader           Tracy McCoy
     Telephone               01902 322202
     Email                   t.mccoy@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module introduces the ideas and techniques of video and film editing. You will learn how editing can
determine the way a visual story is perceived, and you will experiment with a variety of editing techniques.
You will apply your understanding to a series of editing challenges, and develop an appreciation of the
organisational and workflow aspects of editing.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Submission of selected edited sequences (at least     100%
                 three distinct sequences)
        2        “Project file” of selected edited sequence (one       Pass
                 sequence)



DM1104 Pre-Production and Planning
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Emily Mantell
     Telephone              01902 322260
     Email                  E.Mantell@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module aims to introduce an understanding of the pre-production and planning process, from
developing concept and finding a structure, to production design and making a story board. It should give
participating students all the skills they will need for an understanding of professional practice.

Assessment
        Description                                                       WeiWeighting or Pass/Fail
        1        Presentation of initial idea                                 40%
        2        Completed pre-production animatic                            60%




                                                      20
DM1105 Creating Ideas for Screen: Scripts and Stories
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               DM1010
     combinations
     Module Leader            Phil Nichols
     Telephone                01902 322935
     Email                    p.nichols@wlv.ac.uk
     Staff Room Number        MK510

Module description
This module is about creating ideas for film and video production. All films begin with an idea which may
ultimately find its expression in narrative or non-narrative form, in fiction or non-fiction. The module will equip
you with a set of techniques you can use to come up with (and evaluate) ideas for future practical projects. In
the course of the module you will create several ideas, some of which you will develop into script or
treatment.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Folder containing a range of ideas, at least one of     100%
                 which will be developed into a treatment or script
                 suitable for the screen, and reflections on ideas.



DM1106 Principles and Practices of Video and Film
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               DM1007
     combinations
     Module Leader            Don Adamson
     Telephone                01902 321928
     Email                    D.Adamson@wlv.ac.uk
     Staff Room Number        MK510

Module description
This module will give you an introduction to the creative, technical and organisational aspects of video
production. Through a series of practical exercises, you will be introduced to the elements of visual
storytelling, camera operations, shooting for editing, and shooting as “live”.

Assessment
        Description                                                   WeiWeighting or Pass/Fail
        1        Portfolio submission, to contain written account and     100%
                 reflection and selected visual/video evidence
        2        Peer review pro forma.                                   Pass
        3        Risk assessment pro forma                                Pass




                                                        21
DM1107 Authoring for the Web
     Credit value            15
     Pre-requisites          N/A
     Co-requisites           N/A
     Prohibited              N/A
     combinations
     Module Leader           Dr. Faramarz Amiri
     Telephone               01902 323447
     Email                   f.amiri@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module introduces the students to the basic principles of web design and development and enables
them to use an industry standard web authoring environment, i.e. Adobe Dreamweaver, to create a simple
web site and use CSS (Cascading Style Sheets) to style its appearance.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Design and produce a prototype for a web site based   Pass
                 on a brief.
        2        Finalise and document the prototype to ensure it      100%
                 meets the requirements of the assignment brief.



DM1108 Working with Sound
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Jim Davis
     Telephone                01902 323463
     Email                    Jim.davis@wlv.ac.uk
     Staff Room Number        MK510

Module description
This module introduces deaf and hearing impaired students to sound theory, audio recording techniques,
digital audio processing, editing and sound compositing.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        From a given visual composition, document and          Pass
                 categorise sound sources.
        2        Create a digital audio narrative composition between 1 100%
                 and 2 minutes in length, incorporating where
                 appropriate verbal and non-verbal audio.




                                                    22
DM1109 Interactive Web Content
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Dr. Faramarz Amiri
     Telephone              01902 323447
     Email                  f.amiri@wlv.ac.uk
     Staff Room Number      MK510

Module description
Students are introduced to the main principles of design and development of interactive assets for delivery
on the web using Adobe Flash. Students use Flash to produce a simple interactive artefact that can be
delivered on the web, or offline on a CD or DVD.

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Design and produce a prototype for an interactive         Pass
                 artefact identified in the assignment brief using the
                 specified authoring software.
        2        Improve, fine-tune and document the prototype to          100%
                 ensure it meets the requirements of the assignment
                 brief.



DM1110 Interactive Authoring
     Credit value               15
     Pre-requisites             N/A
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Dr. Faramarz Amiri
     Telephone                  01902 323447
     Email                      f.amiri@wlv.ac.uk
     Staff Room Number          MK510

Module description
The module aims to develop students‟ skills in the use of industry standard time-based multimedia authoring
package to enable them to produce simple interactive artefacts.

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Design and develop a prototype for an interactive         Pass
                 artefact identified in the assignment brief using the
                 specified Multimedia Authoring software.
        2        Finalise and document the prototype to ensure it          100%
                 meets the requirements of the assignment brief.




                                                     23
                                                   LEVEL 2

AD2010 Work Placement in Art and Design
     Credit value            15
     Pre-requisites          None
     Co-requisites           None
     Prohibited              None
     combinations
     Module Leader           Dave Colton
     Telephone               01902 321977
     Email                   D.Colton@wlv.ac.uk
     Staff Room Number       MK208



Module description
This module will give students the opportunity to gain industrial experience in an area of personal interest
through the initiation of a placement or live project of their choice. Students will collaborate/negotiate with
professionals to gain industrial experience.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Provide evidence of live placement project i.e.           via Pass
                 Work Placement Log Book or E-portfolio.
        2        Written report and oral presentation based                 on   100%
                 experiences and activities undertaken as part of          the
                 work experience.




AD2207 Narrative Forms
     Credit value               15
     Pre-requisites             AD1104
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Denise Doyle
     Telephone                  01902 322443
     Email                      d.doyle@wlv.ac.uk
     Staff Room Number          MK510

Module description
The module aims to: explore narrative structures in a range of digital media contexts. The module will
introduce students to linear, non-linear narrative forms associated with film, animation, games design,
interactive film and interactive media. It will enable students to identify genres and apply their knowledge and
understanding to a practical project.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Genre analysis of 2,000 words maximum, related to     100%
                 the seminar content, appropriately referenced and
                 with reference to the E-Portfolio module blog.




                                                      24
AD2208 Theory, Context and Digital Practice
     Credit value           15
     Pre-requisites         AD1104
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Dr. Adam Kossoff
     Telephone              01902 322935
     Email                  adamkossoff@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module aims to introduce a range of developing and existing theories related to digital practice.
Students will examine key theoretical texts and explore the relationship between theory, context and practice
in their own and others work.

Assessment
        Description                                                   WeiWeighting or Pass/Fail
        1        Presentation of a seminar paper of no more than 15       50%
                 minutes in length to the class group; to include audio-
                 visual material if relevant.
        2        An essay of 2,500 words in a chosen research area of 50%
                 interest to the student.



AD2209 Representations of Reality: Documentary Theory
     Credit value           15
     Pre-requisites         DM1101
     Co-requisites          N/A
     Prohibited             DM2014
     combinations
     Module Leader          Dr. Adam Kossoff
     Telephone              01902 322935
     Email                  adamkossoff@wlv.ac.uk
     Staff Room Number      MK510

Module description
The documentary is currently undergoing a revival of interest; a large number of documentary films and
programmes have made headline news. This is due in part to a concern with the documentary being able to
creatively explore current social, political and personal issues and the new possibilities that digital technology
offers.

This module will open out the issues and debates that have surrounded the theory and history of the
documentary film, as well as introducing practical issues around the subject. What does the classical
definition of the documentary as the „creative treatment of actuality‟ mean? What are the political and ethical
issues around notions of objectivity? What is „reflexivity‟?

You will develop an essay exploring the issues, and also create a proposal for a short documentary which
could be filmed in a subsequent module.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Essay on a choice of topic within the area of          75%
                 documentary theory (2000 words max.), appropriately
                 referenced
        2        Proposal for a documentary production on a topic of    25%
                 personal or social relevance (1000 words max.)




                                                       25
CP2082 Games Development 1
     Credit value         15
     Pre-requisites       N/A for Computer Games Design Students
     Co-requisites        N/A
     Prohibited           N/A
     combinations
     Module Leader        Stuart Slater
     Telephone            01902 321460
     Email                s.i.slater@wlv.ac.uk

Module description
This module covers development tools required to create computer games such as Visual C++, DirectX and
3dsmax. It includes the architecture of computer games, Game AI and games engines. Skills acquired
include the use of state-of-the-art DirectX to create games environments and characters, DirectInput to
program controllers and DirectSound to enhance the game with music and sound effects. On completion of
the module, students will understand principles of game architecture and be able to produce components for
their own computer games.

Assessment
        Description                                               WeiWeighting or Pass/Fail
        1        Element 1: Research and propose a computer game      40%
                 outlining the main structure and components
                 Element 2: Implement, report on and demonstrate the 20%
                 computer game
        2        2-hour closed-book examination                       40%



CW2004 Games and Stories
     Credit value               15
     Pre-requisites             N/A for Computer Games Design Students
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Jackie Pieterick
     Telephone                  01902 323484
     Email                      j.m.pieterick@wlv.ac.uk

Module description
The module aims to:
      Acquaint students with a wide range of writing within the special topic
      Enable students to understand the historical development of writing within the special topic
      Enable students to make informed judgments about the nature and function of writing within the
       topic.
      Encourage students to apply their understanding by writing and revising original texts with a view to
       possible publication.

Assessment
        Description                                              WeiWeighting or Pass/Fail
        1        Genre Analysis (1500 words)                         40%
        2        Original Travel Piece and Commentary (2000 words)   50%
        3        Writer‟s Log                                        10%




                                                     26
DM2018 Experimental and Alternative Animation
     Credit value            15
     Pre-requisites          N/A
     Co-requisites           N/A
     Prohibited              N/A
     combinations
     Module Leader           Samantha Moore
     Telephone               01902 322068
     Email                   S.Moore@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module aims to develop creative practice. Study and analysis of experimental films will be balanced
with practical workshops demonstrating various methods and approaches. Assessed work will consist of a
range of animated experiments and a final short film.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Development of a portfolio of experimental work       50%
        2        Devise a coherent project for further development     50%



DM2019 Creative Compositing
     Credit value              15
     Pre-requisites            DM1013
     Co-requisites             N/A
     Prohibited                N/A
     combinations
     Module Leader             Steve Arnott
     Telephone                 01902 322068
     Email                     S.P.Arnott@wlv.ac.uk
     Staff Room Number         MK510

Module description
This module aims to be an introduction to Creative Compositing for Animation and sets out to combine
traditional based animation and digital based animation together.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Written proposal/treatment                              Pass
        2        Production of the three proposed footage files          40%
                 Compositing of the three footage files to create an     60%
                 animated film with sound




                                                    27
DM2020 Animation and Experimentation with Sound and Image
     Credit value           15
     Pre-requisites         DM2018
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Ross Winning
     Telephone              01902 321591
     Email                  ross.winning@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module encourages development and further study in experimental processes that are both traditional
and current in Animation. Participants are expected to engage with notions of experimentation at a high
level to produce refined animated works that explore the use of sound and image. The use of experimental
approaches are encouraged through studies of professional and student work and their value as objects
discussed to form a strong critical awareness of the non-conventional.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Create three screened experimental digital artefacts.   60%
        2        Refine and develop an experimental work that derives 40%
                 from the previous submission.



DM2024 Character and Environment
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Ross Winning
     Telephone              01902 321591
     Email                  ross.winning@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module aims to support the development and exploration of animation with specific reference to
performance. Character, caricature, human movement and the context in which these animation design
elements are placed will form the basis for this enquiry. The module will also enhance and expand
knowledge of the overall animation production process.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Identify and describe a context for proposed character Pass
                 development in relation to the module expectations.
                 Develop character for production by presenting written
                 proposal and drawn model sheets/rendered
                 concept/development images.
        2        Animation of character in context                       30%
        3        Written/visual journal of development/progress          70%




                                                   28
DM2025 Advanced 2D Animation
     Credit value          15
     Pre-requisites        All Animation Level 1 Modules
     Co-requisites         N/A
     Prohibited            N/A
     combinations
     Module Leader         Ross Winning
     Telephone             01902 321591
     Email                 ross.winning@wlv.ac.uk
     Staff Room Number     MK510

Module description
During this module the student will continue to develop skills in timing and movement. The module content
also explores digital processes for colouring frames and incorporating foreground, background and camera
in 2D animation through practical group projects.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Completion of key frames, inbetweens, line tests,     50%
                 backgrounds and production plan
        2        Final sequence with fully rendered background,        50%
                 composited with expressive use of camera movement



DM2029 3D Modelling and Rigging for Animation
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             DM1013
     combinations
     Module Leader          Brian Cattell
     Telephone              01902 323448
     Email                  B.Cattell@wlv.ac.uk
     Staff Room Number      MK510

Module description
The module aims to build on skills and knowledge gained on the core level 1 module DM1013 Animating the
Human Form. The module will provide the opportunity to practice on a more detailed and technical
approaches to the area of digital 3D modelling and rigging.

Assessment
        Description                                                     WeiWeighting or Pass/Fail
        1        Course work                                                100%
        2        Group criticism and individual feedback sessions           Pass




                                                    29
DM2029 3D Modelling and Rigging for Games
     Credit value           15
     Pre-requisites         N/A
     Co-requisites          N/A
     Prohibited             DM1013
     combinations
     Module Leader          Brian Cattell
     Telephone              01902 323448
     Email                  b.cattell@wlv.ac.uk
     Staff Room Number      MK510

Module description
The module aims to build on skills and knowledge gained on the core level 1 module DM1013 Animating the
Human Form. The module will provide the opportunity to practice on a more detailed and technical
approaches to the area of digital 3D modelling and rigging.

Assessment
        Description                                                      WeiWeighting or Pass/Fail
        1        Course work                                                 100%
        2        Group criticism and individual feedback sessions            Pass



DM2030 Stop Motion Animation
     Credit value           15
     Pre-requisites         DM1013
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Steve Arnott
     Telephone              01902 323493
     Email                  s.p.arnott@wlv.ac.uk
     Staff Room Number      MK510

Module description
The module aims to develop skills in the construction and filming of 3D models and sets through individual
and/or group assignments

Assessment
        Description                                               WeiWeighting or Pass/Fail
        1        Construct a 3D model/puppet that enables fluid       50%
                 movement
        2        As part of a group, film a short sequence that       50%
                 demonstrates fluid movement and interaction between
                 two or more puppets




                                                     30
DM2035 Constructing Games
     Credit value               15
     Pre-requisites             DM1018
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Jab Robbins
     Telephone                  01902 321075
     Email                      Jab.robbins@wlv.ac.uk
     Staff Room Number          MK510

Module description
The module aims to introduce students to the principles of designing conceptual content for Computer
Games. From this understanding, it will enable them to produce designs that are appropriate and relevant to
a cultural concept of interactive games. It will cover design for all types of computer games and students will
appreciate the application of a full range of creative and imaginary faculties.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Presentation of Ideas                                         Pass
        2        Coursework                                                    100%



DM2036 Games Design 30 Credits
     Credit value         30
     Pre-requisites       DM1018
     Co-requisites        N/A
     Prohibited           N/A
     combinations
     Module Leader        Brian Cattell
     Telephone            01902 323448
     Email                b.cattell@wlv.ac.uk
     Staff Room Number    MK510

Module description
The module will introduce students to the principles of designing interactive characters, and integrating with
behaviours. From a basis in games studies, it will enable them to produce designs that reveal the core
concepts and structure of computer games. It will involve study of theory and design of games and students
will consolidate an understanding and practice of the parameters of visual and dynamic design for games.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Proposal                                                      Pass
        2        Coursework                                                    100%
        3        Group criticism and individual feedback sessions              Pass




                                                      31
DM2100 Experimental Digital Imaging
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Ross Winning
     Telephone                01902 321591
     Email                    ross.winning@wlv.ac.uk
     Staff Room Number        MK510

Module description
The module aims to develop skills in image manipulation and foster an imaginative and creative approach to
working with digital pictures at a high level. Participants will be encouraged to generate original visual
concepts and apply a flexible approach in developing a series of refined visual solutions. The generation of a
strong visual and conceptual idea will form the foundation for this production. These solutions will form a
portfolio of themed images that are digitally advanced and produced to a creative brief.

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Presentation at a seminar session of concept and          Pass
                 developing practical work derived from initial proposal.
        2        Final portfolio of digitally developed refined Images to  100%
                 a set brief.



DM2101 Documentary Production
     Credit value          15
     Pre-requisites        DM1101 and AD2209
     Co-requisites         N/A
     Prohibited            DM2014
     combinations
     Module Leader         Dr. Adam Kossoff
     Telephone             01902 322935
     Email                 adamkossoff@wlv.ac.uk
     Staff Room Number     MK510

Module description
This module extends your knowledge of documentary theory and traditions, to explore the issues of
documentary film making in practice, and enabling you to experience “the creative treatment of actuality”.
Working in a production team, you will produce a documentary on a subject with a personal or topical
relevance.

Assessment
        Description                                                       WeiWeighting or Pass/Fail
        1        Group documentary production                                 75%
        2        Personal written account and reflection                      25%
        3        Peer review pro forma                                        Pass




                                                      32
DM2102 Empowering and Enabling with Video and Film
     Credit value         15
     Pre-requisites       DM1101
     Co-requisites        N/A
     Prohibited           N/A
     combinations
     Module Leader        Tracy McCoy
     Telephone            01902 322202
     Email                t.mccoy@wlv.ac.uk
     Staff Room Number    MK510

Module description
This module places video production firmly within one of its major – and yet little known – contexts. By
looking at how video can offer a powerful voice, it explores the ways that individuals and communities can be
heard. You will explore issues of accessibility to communication technologies, and how the falling costs of
video technology have been enabling and empowering. You will demonstrate your grasp of the ideas of the
module by producing a short video that empowers or enables.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Seminar presentation                                    Pass
        2        Production of video, to include a version which uses    50%
                 one or more techniques to enhance accessibility
        3        Documentation folder, to include reflections and copy   50%
                 of seminar notes (revised version permitted).



DM2103 Narrative Production and Techniques
     Credit value            30
     Pre-requisites          DM1105 and DM1101 and DM1103
     Co-requisites           N/A
     Prohibited              DM2015
     combinations
     Module Leader           Tracy McCoy
     Telephone               01902 322202
     Email                   t.mccoy@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module builds upon your experience of storytelling through the use of camera and editing, and develops
concepts of mise en scène, the development of story and character, and the production techniques
necessary to support the production of screen drama. You will work in a production team to realise a short
film.

Assessment
        Description                                               WeiWeighting or Pass/Fail
        1        Portfolio documenting development and evaluative     50%
                 work (to include character development and
                 interpretation of script or text)
        2        Group production of short film.                      50%
        3        Completion of peer review pro forma.                 Pass




                                                     33
DM2105 Digital Video for Interactive Media
     Credit value              15
     Pre-requisites            DM1110
     Co-requisites             N/A
     Prohibited                N/A
     combinations
     Module Leader             Jim Davis
     Telephone                 01902 323463
     Email                     jim.davis@alv.ac.uk
     Staff Room Number         MK510

Module description
This module will enable students to originate, capture, edit, post-produce and integrate digital video for
optimum communicative effect in an interactive media authoring environment

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Produce scamps, storyboards and shooting scripts in   Pass
                 response to audience and subject matter research.
        2        Design and production of digital video enabled        100%
                 interactive artefact.



DM2106 Dynamic Web Content
     Credit value          15
     Pre-requisites        N/A
     Co-requisites         N/A
     Prohibited            N/A
     combinations
     Module Leader         Dr. Faramarz Amiri
     Telephone             01902 323447
     Email                 f.amiri@wlv.ac.uk
     Staff Room Number     MK510

Module description
The module explores the concept of dynamic web pages and how they are designed, developed and
published. Students use Adobe Dreamweaver to experiment with linking web pages to a simple MySQL
database and manipulate that data through a web page. Any previous knowledge of Dreamweaver or web
design would be an advantage.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Designing and producing a prototype for a dynamic      Pass
                 web page based on a brief using the specified
                 dynamic web development software and technologies.
        2        Improving, fine-tuning and documenting the prototype   100%
                 to ensure it meets the requirements of the assignment
                 brief.




                                                       34
DM2107 Scripting Interaction
     Credit value               15
     Pre-requisites             N/A
     Co-requisites              N/A
     Prohibited                 N/A
     combinations
     Module Leader              Dr. Faramarz Amiri
     Telephone                  01902 323447
     Email                      f.amiri@wlv.ac.uk
     Staff Room Number          MK510

Module description
The module gives students the opportunity to gain an understanding of the principles of multimedia scripting
and experiment with designing and scripting interactive artefacts for online and offline delivery. Any previous
knowledge of Flash, Director, or scripting languages would be an advantage.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Design and script a prototype that is fully commented   Pass
                 and shows some level of experimentation with ideas
                 and techniques
        2        Improve the prototype to ensure it meets the            100%
                 requirements of the assignment brief.



DM2108 Project Management for Interactive Media
     Credit value          15
     Pre-requisites        DM1110
     Co-requisites         N/A
     Prohibited            N/A
     combinations
     Module Leader         Denise Doyle
     Telephone             01902 322443
     Email                 d.doyle@wlv.ac.uk
     Staff Room Number     MK510

Module description
This module will enable students to plan, allocate, manage and monitor physical, human and digital
resources within the context of a collaborative multimedia project

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Design, art direct plan and manage a team of peers to Pass
                 produce an interactive media artefact.
        2        Evidence using the previously generated /                 100%
                 documented art direction, communication, production
                 schedule work load allocation etc and critically review
                 your performance reflecting upon both managerial and
                 production roles.




                                                      35
DM2109 Interaction Development
     Credit value           15
     Pre-requisites         DM1100 Interaction Design AND (DM1110 Interactive Authoring OR
                            DM1109 Interactive Web Content), OR DM1018 Interaction and Behaviour
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Jim Davis
     Telephone              01902 323463
     Email                  jim.davis@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module will enable students to develop and test interactive media concepts utilising usability testing
methodologies.

Assessment
        Description                                                     WeiWeighting or Pass/Fail
        1        For a given goal-driven (real world) activity explore      Pass
                 and design an interactive treatment, including,
                 behaviour, interface and visual stylisation using
                 scamps, static renders linked to an interactivity flow
                 chart.
        2        Identify, define and prepare a testing plan and            100%
                 accompanying prototype for the developed interactive
                 concept.



DM2110 Client-Based Video Production
     Credit value           15
     Pre-requisites         DM1101
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Phil Nichols
     Telephone              01902 322935
     Email                  p.nichols@wlv.ac.uk
     Staff Room Number      MK510

Module description
Nearly all real-world video production is carried out to a commission. There is an inevitable tension between
a programme-maker‟s ideas and the client‟s often mundane requirements. This module explores ways of
handling this tension. You will work on a group production for a real client, developing creative responses to
a real brief.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Folder containing negotiation/agreement                       20%
                 correspondence with client.
        2        Group production of video.                                     80%




                                                      36
DM2111 Streaming Media
     Credit value              15
     Pre-requisites            N/A
     Co-requisites             N/A
     Prohibited                N/A
     combinations
     Module Leader             Jim Davis
     Telephone                 01902 323463
     Email                     jim.davis@wlv.ac.uk
     Staff Room Number         MK510

Module description
This module will enable students to design, acquire, post-produce and present time-based media for
streaming delivery over the web.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Design and produce one or more scamps, storyboards Pass
                 in response to audience and subject matter research.
        2        Design produce, prepare and deliver one or more       100%
                 streaming media assets.


AD2011 Professional Placement in Art & Design
     Credit value           15 (year long)
     Pre-requisites         None
     Co-requisites          None
     Prohibited             Yes
     combinations
     Module Leader          Dave Colton
     Telephone              01902 321977
     Email                  D.Colton@wlv.ac.uk


Module description
The professional placement provides an opportunity for professional development in the work place and as
such, greatly enhances the prospects for the student to find rewarding employment at the end of their
studies. Help and support is provided to assist students in finding a suitable placement by the School, but
greater emphasis is placed on the student‟s awareness and self-motivation in finding a good quality
placement.

Normally, staff will visit each student once during the 48-week period, but contact will be continual
throughout the year.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Component 1 On-line journal and Final Report            100%
                 Submission deadline for on-line journal and analytical
                 report




                                                     37
LEVEL 3

AD3006 Work Placement in Art and Design
     Credit value            15
     Pre-requisites          None
     Co-requisites           None
     Prohibited              None
     combinations
     Module Leader           Dave Colton
     Telephone               01902 321977
     Email                   D.Colton@wlv.ac.uk
     Staff Room Number       MK208



Module description
This module will give students the opportunity to gain industrial experience in an area of personal interest
through the initiation of a placement or live project of their choice. Students will collaborate/negotiate with
professionals to gain industrial experience.

Assessment
        Description                                                          WeiWeighting or Pass/Fail
        1        Provide evidence of live placement project i.e.             via 0%
                 Work Placement Log Book or E-portfolio.
        2        Written report and oral presentation based                   on   100%
                 experiences and activities undertaken as part of            the
                 work experience. 2000 words




AD3200 Extended Essay in Digital Media
     Credit value           15
     Pre-requisites         AD2208
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Denise Doyle
     Telephone              01902 322443
     Email                  d.doyle@wlv.ac.uk
     Staff Room Number      MK510

Module description
The module aims to: enable students to identify a key area of digital media and undertake a period of
sustained, independent study to form, communicate and present an independent argument in their area of
research.

Assessment
        Description                                              WeiWeighting or Pass/Fail
        1        Write a Research Proposal of no more than 500 words Pass
        2        Research Essay (5,000 words)                        100%




                                                        38
AD3201 Creative Industries and Opportunities in Digital Media
     Credit value             15
     Pre-requisites           At least 45 credits of DM-coded modules at level 2 or above
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Tracy McCoy
     Telephone                01902 322202
     Email                    t.mccoy@wlv.ac.uk
     Staff Room Number        MK510

Module description
This module allows you to research possible careers and roles for a graduate of a digital media subject. You
will conduct research into an area of personal interest, and develop an action plan that identifies existing
experience and knowledge that you can build upon, as well as areas for future personal development.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Personal plan of postgraduate action, to be supported 100%
                 by research into roles/careers and a record of
                 continuous self-development with ePortfolio.
        2        Continuous review of ePortfolio content.               Pass



CP3030 Games Development 2
     Credit value         15
     Pre-requisites       CP2082 (or equivalent knowledge)
     Co-requisites        N/A
     Prohibited           N/A
     combinations
     Module Leader        Dr. Qas Mehdi
     Telephone            01902 321822
     Email                q.h.mehdi@wlv.ac.uk

Module description
This module builds on the principles and methodologies introduced in Games Development 1. It covers
recent technologies such as Direct3D and the latest 3D modelling packages for rendering animated
characters and environments. An introduction is given to AI tools used to create intelligent behaviours in
games characters. A game application is developed by a team, involving specification, design,
implementation and critical evaluation.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Element 1: Planning report                            30%
                 Element 2: Product - design and production report     40%
                 Element 3: Product – team
                 presentation/demonstration                            30%




                                                      39
DM3017 Negotiated Project in Animation A
     Credit value             30
     Pre-requisites           DM2029 or DM2025, and DM2019
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Ross Winning
     Telephone                01902 321591
     Email                    Ross.Winning@wlv.ac.uk
     Staff Room Number        MK510

Module description
Negotiated proposal to enable students to undertake a personally designed programme suited to their
individual animation interests, aptitudes and aspirations. To provide opportunities for the application of
investigative, creative, problem solving and technical skills demonstrated by the satisfactory completion of
previous Animation modules. During this module students will produce pre-production, production and/or
post production for an animated sequence. The solutions to the project/projects negotiated should
demonstrate creative responses and aesthetic and technical research skills, taking into account target
audience and fitness for purpose.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Completion of proposal form.                           Pass
        2        Screening of work in progress                          Pass
        3        A minimum of three tutorial forms signed by staff      Pass
        4        A submission of pre-production/production and/or       100%
                 post-production material for an animated sequence.




                                                      40
DM3020 Computer Games 30 Credit Negotiated Project
     Credit value         30
     Pre-requisites       DM2036
     Co-requisites        N/A
     Prohibited           N/A
     combinations
     Module Leader        Jab Robbins
     Telephone            01902 321075
     Email                Jab.Robbins@wlv.ac.uk
     Staff Room Number    MK510

Module description
The module provides an opportunity for students to demonstrate the knowledge, skills and theoretical
thinking that they have acquired from the two previous Levels. In this module, they will be able to
concentrate on a project that embodies all of their theoretical and production experience acquired in previous
modules.

The finished work will demonstrate, at an advanced level, that the student is capable of sustaining a complex
piece of work with critical self-awareness, professionalism and skill.

The finished artefact will be in the form of a game-type interactive work and presented in a computer-
readable format. It will be supported by review documentation.

This module enables a degree of negotiation between the weighting of practical based and theory based
outcomes.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Complete a Games Design negotiated study proposal Pass
                 form to be approved by module leader
        2        Group criticism and feedback session                    Pass
        3        Presentation of ideas                                   Pass
        4        Presentation of work in progress                        Pass
        5        Complete visual/written research and portfolio of work 100%
                 appropriate to 30 credits of Level 3 undergraduate
                 study. The work should include artwork and
                 sequences appropriate to identified outcomes in the
                 proposal.




                                                     41
DM3021 Games Design Practical Project
     Credit value          15
     Pre-requisites        DM2036
     Co-requisites         N/A
     Prohibited            DM3021 in other semester
     combinations
     Module Leader         Brian Cattell
     Telephone             01902 323448
     Email                 b.cattell@wlv.ac.uk
     Staff Room Number     MK510

Module description
The module provides an opportunity for students to demonstrate the knowledge, skills and theoretical
thinking that they have acquired from the two previous Levels. In this module, they will be able to
concentrate on a game-design production that embodies all of their learning experience acquired in previous
modules.

The finished work will demonstrate, at an advanced level, that the student is capable of sustaining a complex
piece of work with critical self-awareness, professionalism and skill.

The finished artefact will be in the form of a game-type interactive work and presented in a computer-
readable format.

The emphasis of this module is upon practice-based outcomes.

Assessment
        Description                                              WeiWeighting or Pass/Fail
        1        Completion of a Computer Games Design Practical Pass
                 Project proposal form to be approved by module
                 leader
        2        Presentation of ideas                               Pass
        3        Visual/written research and portfolio of work 100%
                 appropriate to 15 credits of Level 3 undergraduate
                 study.    The work should evidence artwork and
                 sequences appropriate to identified outcomes in the
                 proposal.




                                                     42
DM3028 Instructional Design and Development
     Credit value             30
     Pre-requisites           DM1110 Interactive Authoring OR DM2107 Scripting Interaction OR
                              DM1109 Interactive Web Content OR equivalent
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Dr. Faramarz Amiri
     Telephone                01902 323447
     Email                    f.amiri@wlv.ac.uk
     Staff Room Number        MK510

Module description
This module explores the area of e-learning and e-training. Students are introduced to the instructional
design process and the main theories of human learning. They also design, develop and document their own
interactive computer-based instructional or training material.

Assessment
        Description                                                        WeiWeighting or Pass/Fail
        1        Write a detailed proposal for producing an interactive        50%
                 instructional artefact with clear pedagogical
                 justification for its suitability and effectiveness for the
                 chosen area of learning (1,500 words).
        2        Design, develop, evaluate and document an                     50%
                 interactive instructional artefact.



DM3100 Negotiated Video and Film Production
     Credit value           30
     Pre-requisites         DM2101 and DM2102 and DM2103
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Tracy McCoy
     Telephone              01902 322202
     Email                  t.mccoy@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module provides the opportunity for you to apply your skills, knowledge and experience to a major
production project. The form, style and content of the film or video you make is negotiated between your
production team and your tutor. The production could be of something completely new, or it may take as a
starting point some of the ideas you created in level 2 modules. You will learn the importance of pulling
together as a team to co-ordinate resources, and devote a large part of the module to refining the finished
version of the film or video.

Assessment
        Description                                                   WeiWeighting or Pass/Fail
        1        Group video or film production                           50%
        2        Personal written account and reflection, to include a    50%
                 critical review of the group product.
        3        Peer review pro forma.                                   Pass




                                                     43
DM3101 Digital Arts and Media Practice
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Jab Robbins
     Telephone                01902 321075
     Email                    jab.robbins@wlv.ac.uk
     Staff Room Number        MK510

Module description
The module provides an opportunity for the student to demonstrate the knowledge, skills and theoretical
thinking that they have acquired from the two previous levels. In this module, they will be able to produce
work that demonstrates the skills in one, or both, of the subject strands that the student has followed at
levels one and two (i.e. Animation and Video, Interactive Media and Animation or Video and Interactive
Media). If two subject strands are utilised in this project, they need not be incorporated in the same artefact
but should show a close interrelationship.

The finished work will demonstrate, at an advanced level, that the student is capable of practising with critical
self-awareness, professionalism and skill and that they are conversant with the production processes
necessary to realise their objectives.

The finished work will be in the form of one, or more, finished artefacts and presented in formats appropriate
to the chosen disciplines and which make apparent the production processes employed.

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Presentation at the tutorial session of the concept       Pass
                 proposal, together with rationale, methodology, and
                 production process
        2        Presentation of proposal, together with work to date,     Pass
                 for tutor and peer group feedback
        3        Presentation of artefact in the digital medium, together 100%
                 with evidence of working methods, concept evolution,
                 proposals, schedules and preparatory work.




                                                       44
DM3102 Digital Arts and Media Production
     Credit value             15
     Pre-requisites           Although this is an elective module, students will require skills in advanced
                              digital media applications that will enable them to produce an artefact in
                              the medium.
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Dr. Dew Harrison
     Telephone                01902 321550
     Email                    Dew.Harrison@wlv.ac.uk
     Staff Room Number        ML111

Module description
The module provides an opportunity for the student to demonstrate the knowledge, skills and theoretical
thinking that they have acquired from the two previous levels. In this module, they will be able to produce
work that demonstrates the skills in one, or both, of the subject strands that the student has followed at
levels one and two (i.e. Animation and Video, Interactive Media and Animation or Video and Interactive
Media). If two subject strands are utilised in this project, they need not be incorporated in the same artefact
but should show a close interrelationship.

The finished work will demonstrate, at an advanced level, that the student is capable of producing complex
work with critical self-awareness, professionalism and skill and that they are conversant with the production
processes necessary to realise their objectives.

The finished work will be in the form of one, or more, finished artefacts and presented in formats appropriate
to the chosen disciplines and which make apparent the production processes employed.

Assessment
        Description                                                    WeiWeighting or Pass/Fail
        1        Presentation at the tutorial session of the concept       Pass
                 proposal, together with rationale, methodology, and
                 production process
        2        Presentation of artefact in the digital medium, together 100%
                 with evidence of working methods, concept evolution,
                 proposals, schedules and preparatory work.




                                                       45
DM3103 Digital Arts and Media Project
     Credit value             30
     Pre-requisites           DM3104
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Dr. Dew Harrison
     Telephone                01902 321550
     Email                    Dew.Harrison@wlv.ac.uk
     Staff Room Number        ML111

Module description
This module supports the production of a project that reflects previous study within the Digital Media Course.
It will provide an opportunity for the student to develop finished work to a high standard and advanced level
that is aimed at the professional world that they are about to enter. It will be a complex and challenging
piece of work and will demonstrate that the student is capable of the kind of approaches to subject skills that
future employers will expect to see in a Digital Media graduate‟s portfolio. It will also demonstrate the level
of self-criticism and professionalism that is also in demand.

The work will build on the work previously undertaken in the course and should also be a continuation of the
concepts initiated in semester 1 at level 3. It should encompass the skills and knowledge base of those
strands. (I.e. Video and Interactive Media, Animation and Video, etc. or other appropriate combination). It
should primarily expand the students learning experiences in those particular strands.

The finished work or series of works will be in format that is appropriate to those strands already studied.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Proposal submission at tutorial/seminar session of the Pass
                 concept together with rationale, methodology, and
                 production process
        2     Group criticism with tutor and group feedback              Pass
        3        Portfolio submission of work to initial proposal with 100%
                 evolutions and developments




                                                       46
DM3104 Digital Arts and Media Project Preparation
     Credit value             15
     Pre-requisites           N/A
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Dr. Dew Harrison
     Telephone                01902 321550
     Email                    Dew.Harrison@wlv.ac.uk
     Staff Room Number        ML111

Module description
In this module, participants will be able to concentrate on pre-production work for a project that builds to a
professional level. The work undertaken should reflect and build upon the strands and previous learning
experiences previously met in the course. The Module work should support preparation for the production of
a major project at level three of the Digital Media course. This project idea and goals will be negotiated
through a series of interactions between students their peers and tutors with the purpose of generating a
strong body of independent pre-production work. The finished work should demonstrate, at an advanced
level, the proposal for a complex piece of work that has been critically and reflectively developed.

Assessment
        Description                                                      WeiWeighting or Pass/Fail
        1        Negotiate a proposal supported with visual/written          Pass
                 material and submit at a group tutorial. Proforma
                 document record to be completed for approval.
        2        Present ideas and developments at a group seminar.          25%
                 With digitally ready materials describing concept and
                 possible aims for final project submission. Partake in
                 online discussion and peer assessment on project
        3        Submit pre-production materials that reflect individual     75%
                 project ambitions. Use suitable design tools that
                 support and clearly articulate the main concept. These
                 will be in a suitable visual/written digital/analogue form
                 to a professional standard.



DM3105 Short Negotiated Video and Film Production 1
     Credit value           15
     Pre-requisites         DM2101 and DM2102 and DM2103
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Phil Nichols
     Telephone              01902 322935
     Email                  P.Nichols@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module provides the opportunity for you to apply your skills, knowledge and experience to a short
production project. The form, style and content of the film or video you make is negotiated between your
production team and your tutor. The production could be of something completely new, or it may take as a
starting point some of the ideas you created in level 2 modules. Your production will be designed to suit a
target audience which you will define.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Group video or film production                          50%
        2        Personal written account and support materials, to      50%
                 include theoretical underpinnings of the production
        3        Peer review pro forma.                                  Pass


                                                      47
DM3106 Short Negotiated Video and Film Production 2
     Credit value           15
     Pre-requisites         DM2101 and DM2102 and DM2103
     Co-requisites          N/A
     Prohibited             N/A
     combinations
     Module Leader          Dr. Adam Kossoff
     Telephone              01902 322935
     Email                  Adamkossoff@wlv.ac.uk
     Staff Room Number      MK510

Module description
This module provides the opportunity for you to apply your skills, knowledge and experience to a short
production project. The form, style and content of the film or video you make is negotiated between your
production team and your tutor. The production could be of something completely new, or it may take as a
starting point some of the ideas you created in level 2 modules. Your production will demonstrate your ability
to engage with major theories or debates, and your ability to use camera, lighting, sound or editing to a
professional standard.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Group video or film production                          50%
        2        Personal written account and support materials, to      50%
                 include theoretical underpinnings of the production
        3        Peer review pro forma.                                  Pass



DM3107 Negotiated Project in Animation B
     Credit value             30
     Pre-requisites           DM2029 or DM2025, and DM2019
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Ross Winning
     Telephone                01902 321591
     Email                    Ross.Winning@wlv.ac.uk
     Staff Room Number        MK510

Module description
Negotiated proposal to enable students to undertake a personally designed programme suited to their
individual animation interests, aptitudes and aspirations. To provide opportunities for the application of
investigative, creative, problem solving and technical skills demonstrated by the satisfactory completion of
previous Animation modules. During this module students will produce pre-production, production and/or
post production for an animated sequence. The solutions to the project/projects negotiated should
demonstrate creative responses and aesthetic and technical research skills, taking into account target
audience and fitness for purpose.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Completion of proposal form.                           Pass
        2.1      Screening of work in progress supported by a           Pass
                 minimum of three tutorial forms signed by staff
        2.2      A submission of pre- production/production and /or     100%
                 post-production material for an animated
                 sequence.with written evaluation of 500 words




                                                      48
DM3108 Negotiated Project in Animation D
     Credit value             15
     Pre-requisites           DM2029 or DM2025, and DM2019
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Steve Arnott
     Telephone                01902 322068
     Email                          S.P.Arnott@wlv.ac.uk
     Staff Room Number        MK510

Module description
Negotiated proposal to enable students to undertake a personally designed programme suited to their
individual animation interests, aptitudes and aspirations. To provide opportunities for the application of
investigative, creative, problem solving and technical skills demonstrated by the satisfactory completion of
previous Animation modules. During this module students will produce pre-production, production and/or
post-production for an animated sequence. The solutions to the project/projects negotiated should
demonstrate creative responses and aesthetic and technical research skills, taking into account target
audience and fitness for purpose.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Completion of proposal form.                           Pass
        2        Screening of work in progress                          Pass
        3        A minimum of three tutorial forms signed by staff      Pass
        4        A submission of pre-production/production and /or      100%
                 post-production material for an animated sequence.



DM3109 Negotiated Project in Animation C
     Credit value             15
     Pre-requisites           DM2029 or DM2025, and DM2019
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Ross Winning
     Telephone                01902 321591
     Email                    Ross.Winning@wlv.ac.uk
     Staff Room Number        MK510

Module description
Negotiated proposal to enable students to undertake a personally designed programme suited to their
individual animation interests, aptitudes and aspirations. To provide opportunities for the application of
investigative, creative, problem solving and technical skills demonstrated by the satisfactory completion of
previous Animation modules. During this module students will produce pre-production, production and/or
post production for an animated sequence. The solutions to the project/projects negotiated should
demonstrate creative responses and aesthetic and technical research skills, taking into account target
audience and fitness for purpose.

Assessment
        Description                                                 WeiWeighting or Pass/Fail
        1        Completion of proposal form.                           Pass
        2        Screening of work in progress                          Pass
        3        A minimum of three tutorial forms signed by staff      Pass
        4        A submission of pre-production/production and /or      100%
                 post-production material for an animated sequence.




                                                      49
DM3110 Interactive Media Practice 1
     Credit value            15
     Pre-requisites          DM2109 (or equivalent)
     Co-requisites           N/A
     Prohibited              N/A
     combinations
     Module Leader           Jim Davis
     Telephone               01902 323463
     Email                   jim.davis@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module provides a framework and opportunities for students to consolidate, enhance and fine-tune their
existing knowledge and skills through sustained practice through designing and developing interactive
artefacts based on „live‟ client-based requirements or a given design brief.

Assessment
        Description                                               WeiWeighting or Pass/Fail
        1        Write a „terms of reference‟ in response to a        Pass
                 verbal/written brief.
        2        Design and develop an artefact based on the agreed   100%
                 „terms of reference‟



DM3111 Interactive Media Practice 2
     Credit value            15
     Pre-requisites          DM2109 (or equivalent)
     Co-requisites           N/A
     Prohibited              N/A
     combinations
     Module Leader           Dr. Faramarz Amiri
     Telephone               01902 323447
     Email                   f.amiri@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module offers the students the opportunity to consolidate, enhance their existing knowledge and skills
by taking either an existing prototype, or an already established „terms of reference/brief‟, and develop an
interactive artefact.

Assessment
        Description                                                WeiWeighting or Pass/Fail
        1        Design, develop and document an interactive artefact  100%
                 based on an existing prototype, or based on an
                 established „terms of reference‟.




                                                      50
DM3112 Interactive Media Project
     Credit value             30
     Pre-requisites           DM2109
     Co-requisites            N/A
     Prohibited               N/A
     combinations
     Module Leader            Jim Davis
     Telephone                01902 323463
     Email                    jim.davis@wlv.ac.uk
     Staff Room Number        MK510

Module description
This module provides an opportunity to work on a year long practical negotiated interactive media project
culminating in the production of an interactive media artefact. From an initial agreed concept the project idea
will be explored and refined into a firm proposal through audience and subject matter research, prototype
and usability testing. An interactive media artefact will then be produced based on this project proposal.

Assessment
        Description                                                         WeiWeighting or Pass/Fail
        1        Project Concept                                                Pass
        2        Proposal, prototype, testing plan                              50%
        3        Artefact & Documentation                                       50%



DM3113 Advanced Video and Film Techniques
     Credit value          15
     Pre-requisites        DM2103
     Co-requisites         N/A
     Prohibited            DM3025
     combinations
     Module Leader         Phil Nichols
     Telephone             01902 322935
     Email                 p.nichols@wlv.ac.uk
     Staff Room Number     MK510

Module description
This module aims to meet the needs of students wishing to advance their experience and understanding of
video and film production. The module content will build subject skills in techniques and the negotiation and
development of a final product. It will also afford the opportunity for you to develop a specialism within video
production.

Assessment
        Description                                                      WeiWeighting or Pass/Fail
        1        Reflective portfolio, to include critique of techniques     50%
                 explored and review of personal development.
        2        Group production of video/film.                             50%




                                                       51
DM3114 Showreel and Portfolio
     Credit value            15
     Pre-requisites          At least 45 credits from DM-coded modules at Level 2
     Co-requisites           N/A
     Prohibited              DM3014
     combinations
     Module Leader           Phil Nichols
     Telephone               01902 322935
     Email                   p.nichols@wlv.ac.uk
     Staff Room Number       MK510

Module description
This module allows you produce a showreel and portfolio suitable for use in job applications, when applying
for higher study, or in support of funding applications. You will be encouraged to critically evaluate your
existing body of work and devise a form and method of presentation which is appropriate to a particular
chosen target audience (such as a potential employer in a particular field). Assessment will be of the design
and structure of the portfolio, and of the selections you have made.

Assessment
        Description                                                  WeiWeighting or Pass/Fail
        1        Presentation, supported by personal portfolio and       100%
                 written rationale of 200-300 words, to define audience
                 and design parameters of evidence targeted towards
                 a chosen business area. This should include a
                 creative showreel assembled from an existing/current
                 body of work.




                                                      52
Course Management

Divisional Leader                                         Dr. Mark Grimshaw      2717

Divisional Assistant                                      Jo Mills               1372

Undergraduate Programme Manager                           Don Adamson            1928

Admissions and Student Support Officer                    Sharon Raybould        8426

Administrative Assistant, Student Support                 Natasha Bloomfield     2427


Staff/Student Liaison

At the beginning of each academic session students will be invited to nominate a student representative per
course per level.

Staff/Student liaison meetings occur once per semester.

Student Council meets twice per year.

Course meetings between staff and students are held twice per year.

Student representatives are invited to School Committees

Student Voice

The involvement of students in the assessment of course quality is an established part of the University‟s
procedures. The Students‟ Union and your Course leaders will be able to tell you about the representative
roles available to students and the communication processes in the School. These are important roles that
benefit you and other students. Further information about student representation and the Student Voice is
available at the Students‟ Union website: http://www.wolvesunion.org/pages/voice/




                                                     53
Staff Involved with the Programme

These Awards operate within the Division of Digital Media. The Divisional Leader is Dr. Mark Grimshaw who
can be contacted on telephone extension 2717 or on email mark.grimshaw@wlv.ac.uk.

The Divisional Assistant is Jo Mills who can be contacted on telephone extension 1372 or on email
jomills@wlv.ac.uk.

Academic Staff Associated with Digital Media:

                                                                 Tel:   Room:       Email:
   Don Adamson              Undergraduate Programme              1928   MK517a      D.Adamson@wlv.ac.uk
                            Manager; Lecturer, Video
   Dr. Faramarz Amiri       Course Leader, Interactive Media     3447   MK510       F.Amiri@wlv.ac.uk
   Steve Arnott             Senior Lecturer, Video and           1549   MK510       S.P.Arnott@wlv.ac.uk
                            Animation
   Brian Cattell            Course Leader, Computer Games        3448   MK510       B.Cattell@wlv.ac.uk
                            Design
   Colin Davies             MA Programme Manager;                1998   ML109       Colin.daviies@wlv.ac.uk
                            Lecturer, Contextual
   Jim Davis                Senior Lecturer, Interactive Media   3463   MK510       Jim.Davis@wlv.ac.uk
   Denise Doyle             Senior Lecturer, Interactive Media   2443   MK510       D.Doyle@wlv.ac.uk
                            and Contextual
   Dr. Dew Harrison         Reader, Digital Media                1550   ML111       Dew.Harrison@wlv.ac.uk
   Dr. Adam Kossoff         Senior Lecturer, Video               2202   MK510       Adamkossoff@wlv.ac.uk
   Emily Mantell            Senior Lecturer, Animation           2260   MK510       E.Mantell@wlv.ac.uk
   Tracy McCoy              Senior Lecturer, Video               2202   MK510       T.McCoy@wlv.ac.uk
   Sam Moore                Senior Lecturer, Animation           2068   MK510       S.Moore@wlv.ac.uk
   Phil Nichols             Course Leader, Video and Film        2935   MK510       p.nichols@wlv.ac.uk
                            Production
   Jab Robbins              Course Leader, Digital Media         1075   MK510       Jab.Robbins@wlv.ac.uk
   Ross Winning             Course Leader, Animation             1591   MK510       Ross.Winning@wlv.ac.uk

Technical Staff Associated with the Division

                                                                 Tel:   Room:       Email:
   Martin Evans             Principle Technician                 1996   MK201       M.A.Evans@wlv.ac.uk
   Martin Kelly             Senior Technician                    1985   MK201       Martinkelly@wlv.ac.uk
   Amo Jandu                Senior Technician                    2538   MK201       a.jandu3@wlv.ac.uk
   Karen Mills              Senior Technician                    1981   MK201       K.L.Mills@wlv.ac.uk
   Rod Pratt                Senior Technician                    1985   MK201       R.E.Pratt@wlv.ac.uk

Other School Staff

                                                                 Tel:   Room:       Email:
   Sandip Bhuttay           Administrator, Centre for Learning   3526   MK214       s.bhuttay@wlv.ac.uk
                            Development
   Professor Edward Bird    Ethics Co-ordinator                  3417   ML112       E.Bird@wlv.ac.uk
   Dave Colton              Employment and Placements for        1977   MK208       D.Colton@wlv.ac.uk
                            SAD
   Dr. Jane Cooksey         Centre for Learning Development      3526   MK214       h.j.Cooksey@wlv.ac.uk
   Jean Dyson               Centre for Learning Development      3526   MK214       j.dyson2@wlv.ac.uk
   Vinod Govindbhai         Stores Technician                    1993   MK004       v.govindbhai@wlv.ac.uk
   Sheila Hind              School Manager (Administration)      3399   MK501b      s.hind@wlv.ac.uk
   Dr. Lindsey Marshall     Learning and Teaching Co-            3423   MK502       l.marshall@wlv.ac.uk
                            ordinator
   Stewart Mason            Superintendent Technician            2549   MK011       s.h.mason@wlv.ac.uk




                                                   54
Health & Safety issues

                      YOU MUST NOT USE MACHINERY UNTIL INDUCTED IN THE
                          SAFE WORKING PRACTICES FOR YOUR AREA.

Undergraduate students will receive the appropriate health and safety induction for their specific subject
areas as part of their curriculum.

Postgraduate students should discuss with the Postgraduate Programme Manager their specific needs for
health and safety induction. It is important that this takes place as soon as possible after registration.

ROOM DESIGNATIONS:                       A        Students may work unsupervised
                                         B        Occasional checks by supervisors required
                                         C        Supervision is required
                                         D        Supervision at all times

THROUGHOUT THE SCHOOL:
       Eating and Drinking Only in designated areas. This is because of the inherent risk of fire and
       ingestion of harmful materials
       Smoking is not allowed anywhere on University property.

VENTILATIONS & EXTRACTION: Must be turned on at all times

ELECTRICAL APPLICANCES AND MACHINERY:
         Turn off when you have finished using them. Turn off if you are the last to leave.

LEAVE THE AREA YOUR ARE WORKING IN SAFE:
         When leaving insecure or risky work unattended always put a sign to warn others.

CLEAN UP SPILLS: Dispose of in the correct manner.

DO NO MAINTENANCE TO MACHINERY: See a member of staff – do not do it yourself.

REPORT ANY ADVERSE CONDITION: When using chemicals, powders or thinners etc.

NOTE POSITIONS OF FIRST AID BOXES, FIRE EXTINGUISHERS AND FIRE EXITS:
         Do not obstruct fire exits and remove any obstacles you find from the path of an exit.

ALWAYS OBEY FIRE ALARM:
        The staff are not given prior warning for any fire drill. It is imperative that you know the assembly
        point for your building. Alarm bell testing is carried out, you will be notified when this occurs and
        you will not have to leave the building.

FIRE SAFE „REFUGE‟ AREAS:
          These are on each floor and are situated directly adjacent to the lift under the viewing windows.
          They are intended primarily for wheelchair users but any casualty should be placed here.
          Reassure them, then make your own way down the stairs and inform the Fire Co-ordinator as to
          exactly which floor the person is on.

EMERGENCY INTERCOMS:
       These are found on the landing adjacent to the lift. They alert SAD security. Misuse will lead to
       disciplinary action.




                                                      55
REPORT ALL ACCIDENTS:
        No matter how small as it may need to go into the accident book.
        Accidents should be reported via the University‟s Accident Report Form which is available on-
        line from the Department of Risk, Health and Safety:
        http://asp.wlv.ac.uk/Level3.asp?Level3=2136


Additional information which may not directly to certain subjects.

HASAWA:            Health and Safety At Work Act. The University is bound to provide a safe and suitable
                   place of work. This is a EU directive to Parliament. The University is breaking the law if it
                   does not comply with the HSAWA. As such, the School‟s technical staff, under the
                   guidance of SAD Safety Committee, and the SAD Safety Advisor, have to do a great deal
                   of preparatory background work to conform to the HASAWA. This is done on your behalf
                   and for your wellbeing:

CODES OF           These are Health and Safety policy statements that emanate from the
PRACTICE:          Vice Chancellor down to the various Health and Safety management groups.

MANUAL             Learn how to bend and stand correctly when lifting heavy objects that are
HANDLING:          deemed to be within your capabilities, and to assess when to use lifting equipment, or
                   seek help as necessary.

COSHH:             Control of Substances Hazardous to Health. All materials have to be verified to see how safe
                   they are to handle and use, before we purchase them.

RISK        Evaluate all risks and exposures, with materials, machinery and the working
ASSESSMENT: environment.

WORKING     Are step-by-step actions and operations that are ascertained from doing the
PROCEDURES: COSHH and RISK ASSESSMENTS. They take into account the aforementioned
            regulations to ensure safe working practices. Therefore, all of the precautions that we
            implement must be adhered to, or you will not be allowed to work. This is particularly
            pertinent with the wearing of Personal Protective Equipment (PPE), i.e. eye, face, ear,
            hand, feet and body protection. All are to British Standards.


All of this information is available to staff and students and is kept in the relevant Subject Technician‟s Office.
Copies are also kept in the Superintendent Technician‟s Office, MK011.




                                                        56
Employability & Your Personal Development Portfolio (PDP)

What is „Employability‟?
„Employability‟ is concerned with the development of skills aimed at enhancing your employment prospects
throughout your time here at the University of Wolverhampton. Developing specialist subject and academic
knowledge is important for employers but they also want to employ individuals who are able to:
           Communicate effectively,
           Work in a team and have good interpersonal skills.
           Solve problems
           Work on their own using their own initiative and are able to adapt to changing situations
           Be self-confident

How Will You Develop Your Employment Skills?
At the School of Art and Design we aim to provide you with the opportunity to develop these through the
modules you will be studying. The assessments you do for your modules are designed to help you develop
Subject specific skills through the research you undertake for the assignments. In addition, they are also
designed to help you develop other key skills such as your written communication skills. Where you have
formal presentations, this will build your self-confidence in addition to helping you develop your skills of
verbal communication. Working as part of a team will develop vital group-work skills. Attending your classes
regularly will further ensure that you have the opportunity to develop other skills.

Throughout your time at the University, you will develop and be able to demonstrate a number of skills, some
of which are listed below:

           Working as part of a group
           Demonstrating teamwork skills and leadership skills
           Effective communication
           Written (via reports etc.)
           Oral (through formal presentations)
           Problem-solving
           IT skills (which include use of basic packages for word processing, spreadsheets, use of email
            etc.)
           Time management
           Attending classes on time
           Handing in your assignments by the deadline date

You may also be working part-time. The experience you gain within a work environment is a very worthwhile
one and also helps you to develop key skills. Dave Colton is the School of Art and Design Student
Placement Co-ordinator and he has a WOLF topic – Employment and Placements for SAD. This is another
good way of developing skills which are valued by employers.

A useful introduction to PDP is incorporated in AD1007 Research and Study Skills module.




                                                    57
Career opportunities and Future Study

Animation Students:
Four students from the BA (Hons) Animation course are studying a Masters Degree at the University of
Wolverhampton. Two students obtained places at other institutions to study Compositing and CGI. Two
other students are spending the year preparing for a Masters application to the National Film and Television
School.

The best of student work was entered for the student competition screening at FLIP for the second year.
One student won a storyboard competition, which resulted in him attending the three-month post-graduate
course in animation run by Aardman Animations.

A number of students have gained employment in software related jobs – one student has started working
for a local CAD company due to his modelling skills. Another student, although not animating, is currently
working for a company in London, Telemagination as a graphic designer. This demonstrates that the BA
(Hons) Animation course provides students with a range of vocational skills that are quite diverse – the
animation job market is very competitive and often, graduating students take on other jobs where their skills
are relevant, outside of this sector.

Computer Games Design Students
Computer Games Design is a new course, and as such does not yet have any information on student
destinations post-graduation.

Digital Media Students
Examples of student progression to Postgraduate study at NCCA Bournemouth.

Interactive Media Students
There is no official procedure in our school to follow the careers of our graduates but through personal
contacts we know that some of the gradates of previous years are working for the Multimedia companies
such as Pebble Learning (the people behind PebblePad).

We also know that three of our graduates were employed by CELT last year. Some have moved into
postgraduate study and some are teaching in FE.

Video and Film Production Students
Graduates who have reported back to course Staff include: an assistant video editor; a production assistant,
a trainee teacher. Several students also successfully applied for postgraduate study.

      Careers Advice Unit                       Simon Brandwood

      SAD Student Placements                    Dave Colton

Future Study:

Postgraduate Courses:
          MA Art and Design
          MA Fine Art
          MA Design for Advertising
          MA Moving Image

All postgraduate enquiries to Colin Davies on ext. 2266

Thinking of applying for AHRC funding for postgraduate study? Students should make it known to tutors
they are considering applying for funding by the close of semester one of the academic year of proposed
application. This will allow staff to coordinate and rationalise the application process.




                                                     58
Research opportunities:

           MPhil and PhDs in Art and Design (interdisciplinary combinations available)

All research enquiries to Professor Tim Collins or Emma Angus



Professional Placements and Work Placements
An optional Professional Placement is available for your course. A placement in your chosen specialism can
give you valuable experience, build your confidence and give you a head start in gaining employment in your
chosen field.

The placement can either be a one semester work experience or a full one year placement.

For the full year placement the aim is to start in the September after the successful completion of your
second year. You will then return to University the following September to complete your final year.

For more information see the Professional Placement Handbook or contact Dave Colton, Employability Co-
ordinator. Telephone extension: 1977, email: d.colton@wlv.ac.uk.



Academic Regulations
This course adheres to the University‟s academic regulations for students undertaking an undergraduate
degree, commencing after October 2002. A full version of these regulations can be found on the University
web site: www.wlv.ac.uk/polsregs. These regulations govern your course and will be binding on you. It is,
therefore, important that you read and become familiar with them.




                                                      59
Section 2: School Specific Information
School of Art and Design – Prize List

 The Caparo Prize for Creative Enterprise
 The Craftline Award for Excellence in Ceramics
 Daler Rowley Prize for Excellence in Graphic Communication
 Daler Rowley Prize for Excellence in Painting
 The Dean‟s Prize for Excellence in Design & Applied Arts
 The Dean‟s Prize for Excellence in Digital Media
 The Dean‟s Prize for Excellence in Fine Art & Photography
 The Dean‟s Prize for Excellence in Visual Communications
 The Express & Star Award for Excellence in Journalism & Editorial Design
 The FlintInk Award for Excellence in Printmaking
 Ibstock Prize for Architectural Ceramics
 Keith Cummings Award for Excellence in Kiln Glass Casting
 MDTi Prize for Excellence in Commercial Video Production
 Pearsons Award for the Best Glass Work in Show
 The Potclay Award for Outstanding Work in Clay
 The Sandvik Prize for Excellence in Photography
 The Sandvik Prize for Excellence in Sculpture
 Sheldon Cooney Award for Innovation in the Use of Blown Glass
 Simon Bruntnell Award for Best Glass Work in Show
 Toppots Award for Achievement in Ceramics
 The Valentines Studentship Prize for Ceramics
 Watsons Glass Award for Best Commercial Glass Design




School of Art and Design Shop

The School of Art and Design have a shop which is located on the ground floor of MK building. The shop is
normally open from 9.30 am to 4.30 pm and sells a wide variety of materials at reasonable prices.




                                                    60
                 CHARTER FOR STUDENTS STUDYING IN THE SCHOOL OF ART AND DESIGN
               The School of Art and Design is a working partnership between its students and staff.
     Students of the School of Art and Design are expected to have high aspirations. Studying in this supportive
environment offers you the opportunity to develop new knowledge, skills and behaviours that will enhance your career
                                                   opportunities.



In order to help you achieve your objectives we shall endeavour to provide

     A stimulating and well-planned learning opportunity
     Appropriate resources, including books and computers/software
     Well-defined and appropriate programmes of study
     Opportunities to plan and review your progress
     Access to learning support
     Qualified, experienced and approachable technical and academic staff




We shall ensure that

     Written and verbal feedback will be provided on all assessments within 2-3 working weeks
     There are opportunities for you to comment on and influence your University and School experience, e.g., via
      student forums, student-staff liaison meetings, module questionnaires and student representation on School
      committees
     You will have access to information that you need to progress on the course, e.g., through module guides and
      award/pathway guides
     All staff treat you with courtesy and respect
     Equal opportunities is promoted
     We deal promptly and fairly with issues of concern raised by you




We expect you to:

     Review your progress
     Show courtesy and respect to staff and other students
     Attend all learning sessions, including tutorials, and act appropriately at all times
     Understand the requirements of your programme of study
     Understand the requirements of each module you are studying on (sessions to attend, assessment
      procedures etc)
     Respect and abide by the University regulations, e.g., Equal Opportunities Policy, ID Cards, quiet areas, no
      smoking, plagiarism, student conduct etc
     Bring all necessary equipment to studios and workshops
     Abide by health and safety procedures, including wearing personal protective clothing when required
     Hand in assessments on time and in line with assessment procedures
     Switch off mobile phones when in class
     Behave considerately in lectures and participate in group activities
     Keep your tutor informed if you have personal problems that affect your work. If any problem makes it
      necessary for you to seek an extension on the date on which your assessment should have been submitted,
      then do so before the deadline date.
     Seek approval for any change in your programme and submit the record to your tutor/lecturer within the
      deadlines. It is your responsibility to submit the form to your student registry
     Inform the Registry Administrator if your address/personal details/sponsor changes/or other contact details
      change
     Notify your personal tutor/module leader of any sickness or absence
     Support your student representative in their work on your behalf


                                                       61
Where to get help with your course

General Enquiries
Faculty Co-ordinator at the College - College Faculty Office in room 102
Divisional Assistant at the University - School of Art and Design office in room MK501

Module Related
Module Tutor/Leader
College Programme Co-ordinator or SAD Undergraduate Programme Manager

Programme/Academic Related
Personal Academic Tutor (College or University)
College Programme Co-ordinator or University Course Leader
University Divisional Leader

Extensions/Mitigating Circumstances/Course Transfer
College Programme Co-ordinator
SAD Undergraduate Programme Manager or Admissions and Student Support Officer
Forms can be downloaded from e-vision (www.wlv.ac.uk/evision).

Study Issues and Support
College LRC on (01902) 317535
University Study Skills Advisor LRC
wlv.ac.uk/skills
SAD Centre for Learner Development

Students with additional support needs
College Student Support: Rob Byrne 317555
SAD: Dr Jane Cooksey 321957
University: Tony Bate 323958

Personal Issues
Personal Tutor (College or University)
College Student Services 317586
University Student Gateway 322572

Student Gateway
University Careers and Employment Services 321414
College Careers: Mo Plante or Marcia Hudson-Monfries
SAD Placements: Dave Colton 321977.

Complaints/Suggestions
College Reception Desk/Student Services or on line at: http://www.wolvcoll.ac.uk/standards/index.html
University Reception desks, School Offices or on line at: http://www.wlv.ac.uk/PDF/ind_compl_proc.pdf

Getting involved
Have your say!
There are many activities you can get involved in by:
          Becoming a student representative
          Helping out at Open Days
          Helping out with school activities




                                                        62
Accreditation of Prior Learning (APL)

The contacts for APL consideration within the School of Art and Design are:

      Undergraduate – Don Adamson
      Postgraduate – Colin Davies

Courses are based on the principle of accumulating sufficient „credits‟ at appropriate levels. The usual
means to gain a Foundation Degree is to complete the level 1 credit requirement, then move on to achieve
the level 2 requirement. In order to obtain the required credits for your targeted award you need to study
(and pass) a set of modules. Each award specifies the modules (the „core‟ or „core option‟ modules) which
must be studied as part of this set of modules. A single module is normally worth 15 credits. However, it is
not uncommon for students to have gained the knowledge and skills developed in some of our modules
through previous study at another institution, by virtue of their normal work experience or via some other
interest or activity. Clearly, where this is the case, it would not be sensible or desirable for you to repeat this
learning experience during your student for one of our awards. Where we can clearly substantiate a student
claim to already have the relevant knowledge and skills to have satisfied the Learning Outcomes for one of
our modules, it is possible to accredit that achievement and thereby possibly shorten the period of student
required for the target award.

APL (Accreditation of Prior Learning) is a process for recognising and assessing students‟ prior learning.
This recognition may give the learning a credit-value in a credit-based structure and enable it to be counted
towards the completion of a programme of study and the award(s) or qualifications associated with it. APL
includes:
           APEL- accreditation of experiential learning normally learning for which the student does not
            have a formal certificate from a recognised body, or
           APCL - accreditation of prior certificated learning normally previously assessed and certificated
            learning recognised for academic purposes.

Normally students will request consideration for APL prior to starting their course. Retrospective claims are
considered but may not be successful.

University information and guidance on APL can be found at:
http://asp2.wlv.ac.uk/registry/qasd/HPGandT/HandG/APL%20Guidelines.pdf


Learning, Teaching & Assessment: What Can You Expect?

Learning and Teaching (L&T)

Learning & Teaching Resources
There is a wide range of resources available for your learning, including on-line materials, web-based
information and, importantly, the online resources provided by the Learning Centres. Module information will
direct you to specific information sources, but there is an expectation that you will research your own sources
in order to enhance your achievement of the learning outcomes for the programme. In order to locate
resources relevant to Art and Design directly, visit the Learning Centre‟s home page at www.wlv.ac.uk/lib,
select „Subject Starting Point‟ from the left hand menu and use the links to navigate through e-books, e-
journals, databases and information on the web. If you require further subject-specific help with resources,
contact SAD Librarian, Tom Hicks.

Technology Supported Learning

Technology supported learning is useful for many aspects of your studies at the School of Art & Design. The
e-portfolio system, PebblePAD, is useful for personal development planning, for storing, recording and
reflecting on all aspects of your work and life here. Tutors are increasingly using technology supported
learning in many aspects of their teaching and as a means of communication with individuals and groups.
You will be introduced to both PebblePAD and WOLF (the university‟s virtual learning environment) at the
outset of your studies. The Centre for Learner Development (MK214) offers support to students in the use of
technology such as WOLF and PebblePAD.




                                                        63
Assessment

Types of assessment
The main source of information about assessment tasks are the module guide and assessment task brief.
The module tutor will provide a detailed briefing for each assignment. There is a wide range of assessment
tasks (further details can be found in the Undergraduate Student Guide), including:

           Project work
           Presentations
           Reports
           Team work exercises
           Work placement
           Written assignments

Marking of Assessments
The marking and grading of your work is a comprehensive exercise involving first-marking by tutors,
moderation by other tutors and the submission of assessments to independent external examiners who
monitor and advise, thereby ensuring quality and standards.

The normal return period for feedback on your marked (summative) work is three weeks after the date of
submission. You will receive a grade achieved and comments on whether and how you have achieved the
learning outcomes.

The processing of grades is outlined in the Undergraduate Student Guide

Marking Criteria
In order to pass a module you will need to meet the criteria indicated on the assignment brief. These criteria
will be selected from the School of Art and Design assessment criteria which is listed below:

Level 1
                   Creative Synthesis - Show the ability to produce creative responses to identified
                    opportunities and/or requirements.
                   Research - Show the ability to identify and access appropriate research and
                    experimental methods in order to gather relevant material/data.
                   Reflection - Demonstrate an understanding of the importance of evaluating one‟s own
                    practice.
                   Communication - Show the ability to identify an appropriate range of methods of
                    communication visual, verbal and written.
                   Visual analysis - Show the ability to identify an appropriate range of tools required in
                    order to undertake visual analysis.
                   Contextualisation - Be able to identify the importance of locating one‟s own activity within
                    an identified wider context.
                   Organisation - Show the ability to identify the necessity and value of organisation in a
                    personal and professional context.
                   Learning - Demonstrate a familiarity and engagement with appropriate modes of
                    learning.
                   Working with others - Show an understanding of the importance, significance and
                    potential challenges of working with others.
                   Production - Show the ability to identify and select appropriate making and
                    manufacturing processes.

Level 2
                   Creative Synthesis - As Level 1 but, additionally: develop appropriate strategies to
                    enhance and enrich one‟s own learning style. Also: demonstrate the use of appropriate
                    strategies showing an awareness of intended audience, users and other external
                    considerations.
                   Research - As Level 1 but, additionally: demonstrate an ability to employ and interrogate
                    an appropriate range of sources or data.
                   Reflection - As Level 1 but, additionally: reflect on your own work in the context of that of
                    others.

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               Communication - As Level 1 but, additionally: take into account the intended
                audience/context and the role that communication might play during, and on completion
                of, the work process.
               Visual analysis - As Level 1 but, additionally: employ and articulate methods of visual
                analysis taking into account users and audiences.
               Contextualisation - As Level 1 but, additionally: develop an awareness of the historical,
                theoretical, critical, cultural, environmental and technological contexts.
               Organisation - As Level 1 but, additionally: demonstrate an ability to plan and implement
                actions, identify targets and deadlines and organise resources.
               Learning - As Level 1 but, additionally: develop appropriate strategies to enhance and
                enrich one‟s own learning style.
               Working with others - As Level 1 but, additionally: demonstrate an understanding of the
                strategies necessary to work successfully with others.
               Production - As Level 1 but, additionally: demonstrate an ability to employ a variety of
                approaches to production that demonstrates the development of an appropriate range of
                skills.

Level 3
               Creative Synthesis - As Levels 1 & 2, but, additionally: demonstrate the ability to identify
                and produce effective solutions, showing creative initiative in selecting responses
                appropriate to the opportunities and/or requirements. For written work, creative
                synthesis is substituted by information analysis and involves the ability to compound
                knowledge in a creative way through reading, research and other independent learning
                strategies.
               Research - As Levels 1 & 2 but, additionally: demonstrate the application of research
                methods to interpret, synthesise and draw conclusions from research for future work.
               Reflection - As Levels 1 & 2 but, additionally: draw conclusions from your evaluation in
                order to inform and develop one‟s own practice.
               Communication - As Levels 1 & 2 but, additionally: demonstrate the ability to explain,
                debate and persuade, adapting to circumstance and audience.
               Visual analysis - As Levels 1 & 2 but, additionally: employ visual analysis in an
                intelligent, appropriate and creative manner in order to inform one‟s own practice.
               Contextualisation - As Levels 1 & 2 but, additionally: demonstrate the ability to locate
                any given activity within the multiple contexts of art and design practice.
               Organisation - As Levels 1 & 2 but, additionally: demonstrate the ability to manage
                effectively one and others.
               Learning - As Levels 1 & 2 but, additionally: demonstrate the ability to undertake
                independent learning as a basis for academic study, life-long learning and personal
                professional development.
               Working with others - As Levels 1 & 2 but, additionally: demonstrate the ability to work
                harmoniously and effectively with others, accepting responsibility in a variety of roles.
               Production - As Levels 1 & 2 but, additionally: identify and perfect skills necessary for
                the successful production of your own work.
               For written work this is substituted by intellectual skills, which are the ability to marshal
                and express a clear and rational argument, in accordance with academic conventions
                (i.e. referencing, footnotes and bibliography).

What Should You Avoid? What Should You Seek to Achieve?
               Remember that you are writing for another reader or readers. Do not assume that the
                reader will fill the gaps in your work.
               Use the introduction to establish what you are doing in your assignment.
               Use examples to support your analysis.
               Be objective and aim for reasoned argument. Phrases such as „in my opinion‟ or „in my
                view‟ are of little value because they are subjective. Do not use them. You should aim
                to support your points with evidence and reasoned analysis.
               Always acknowledge the use of someone else‟s work, using the appropriate system of
                referencing. Also, it is a very serious offence to use someone else‟s work, especially
                word-for-word or paraphrased contents of other‟s work. This is called “plagiarism” and
                will be covered throughout the programme to ensure that you are aware of how to avoid
                it.



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             Always keep copies of the sources or keep a note of each source as you use it, so that
              you can reference it in your bibliography at the end of your assignment.
             Plan your work in advance so as to meet the hand-in (submission) date. Writing up your
              research is often more time-consuming than you expect.
             Get help from tutors and mentors if you are unsure.
             Above all, do not „suffer in silence‟; the Course Leader, Student Advisor and tutors will
              be able to provide guidance so please use them.

Why are ethical considerations important when researching for your modules, projects or
assignments?
Research is an essential and vital part of learning and teaching. Most research uses existing material,
that is publicly and legally available e.g. books, journals, periodicals, and web-based material for which
formal approval is not normally required.
However some research may involve interaction with people or organisations. You should ensure that
you do NOT conduct any research that could be intrusive or sensitive or could cause psychological
harm or suffering to others.

Ethical Monitoring of Modules, Projects and Assignments
For many modules, projects or assignments you will be using literature based research, for which
formal approval is not normally required. However when your research brings you into contact with
people or organisations (e.g. Email contact, interviews, questionnaires, photographing or video or
audio taping) then you need to be fully aware of and rigorously and consistently apply the School of
Art Ethical Monitoring Procedures. In such cases you will need to discuss your intentions with your
module tutor who will need to approve what you are doing before you make any contact.

If your research or project involves any of the following you will have to get written permission from the
School of Art and Design, Learning, Teaching & Ethics Sub Committee. Your tutor will discuss the
research with you and complete the relevant Ethical Monitoring Form and forward it for the approval of
this Committee.

Written permission is needed from the SAD Learning Teaching & Ethics Sub Committee for research
or project work that,
       involves covert procedures
       uses any procedures that may be considered likely to be physically or psychologically
           harmful
       may be offensive or produces material that may be offensive
       is contentious and may bring the University into disrepute
       requires access to, or creates data about individuals of a highly confidential nature
       involves participants who are considered vulnerable
       requires the administration of substances (legal or otherwise)
       requires the approval of another Professional Ethics Committee

What Feedback Can You Expect?

What can you expect from your tutors whilst you are preparing your work?
      Normally tutors will advise you, as a group, on the assessment at or near the start of the
        module.
      In many modules, tutorials will be arranged over the course of the module. These may be in
        a group or on a one-to-one basis.

What should you not expect from your tutors?
      It is not the role of a tutor to look at or read drafts of your work and correct them with a view
        to your obtaining a „good mark‟. An assignment should reflect your effort and input, and the
        role of the tutor is to guide and advise. It is then your responsibility to assess this advice
        and guidance and use it accordingly. Tutors provide this in good faith, but its use - or lack of
        it - by you is not an automatic route to a good or a poor grade. Other factors, particularly
        those pertaining to your skills and efforts, will play a vital role in your achievement.

After completion of the assignment
       Main feedback is through a copy (to you) of the assessment feedback sheet from
         tutors/administrative support staff.


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How You Can Comment on Learning & Teaching And Assessment
We greatly value your feedback; students‟ views are collectively influential in how we deliver Learning
and Teaching and are gathered through staff-student meetings and via questionnaires, particularly the
Module Evaluation Questionnaires (MEQs) that you are asked to complete towards the end of a
module. Such feedback is analysed for annual monitoring of modules, subjects and courses.

External Examiners
External examiners are assigned to modules, for which they see a representative sample of student
work. Their job is to ensure that modules, assessment procedures and marking standards are fair and
on a par with other degree awarding institutions; and to ensure that individual students are awarded
grades that are a fair reflection of their performance. External examiners may request to meet with
students and are required to produce an annual report which is considered by the University‟s Quality
and Enhancement Committee.




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