“The Seven Secrets To Successful Marketing by MarketingSecrets

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           **** SPECIAL REPORT ****

“The Seven Secrets
  To Successful
   Marketing”
                 Free Report Provided By:
              Sanford Jay Barris - President
               Business Marketing Services
            10 W. Square Lake Road, Suite 214
             Bloomfield Hills, MI 48302-0467
                      248-335-8080

  Please share this report with friend, family & colleagues

     Also visit these websites for more marketing help
               www.97MarketingSecrets.com
           www.SMART-Marketing-Review.com




          Copyright ©2008 Sanford Barris. All rights reserved.
M
       y Friend. What are you doing, right now, to
       improve your marketing, sales and innova-
                                                           Ideas, Plans & Actions...
       tion? Not last week, not tomorrow, but
T-O-D-A-Y                                                  _________________________________________
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      Did you spend at least two hours marketing
                                                           _________________________________________
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today? If not, why not—when you know—that’s what           _________________________________________
                                                            _________________________________________
                                                            ________________________________________
                                                           _________________________________________

brings in the bacon?                                       _________________________________________
                                                            _________________________________________
                                                            ________________________________________
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      Do you even want more bacon?                         _________________________________________
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     You must or you wouldn’t have started reading
                                                           _________________________________________
                                                            _________________________________________
                                                            ________________________________________
                                                           _________________________________________


The Seven Secrets To Successful Marketing.                 _________________________________________
                                                            _________________________________________
                                                            ________________________________________
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       Now, unless you are weird and like raw bacon,
                                                           _________________________________________
                                                            _________________________________________
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you'll have to toss these secret marketing ideas into a    _________________________________________
                                                            _________________________________________
                                                            ________________________________________
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frying pan.                                                _________________________________________
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      You’ll have to see what cook to perfection or        _________________________________________
                                                            _________________________________________
                                                            ________________________________________
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ends up a pile of burnt offerings.                         _________________________________________
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      OK, enough rambling.                                 _________________________________________
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      Let’s get down to it.
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      Here's a long proven fact.
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                                                           _________________________________________
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      Not based on my opinion, but proven by other         _________________________________________
                                                            _________________________________________
                                                            ________________________________________
                                                           _________________________________________
experts after thousands of actual live tests.

   ...People Procrastinate.
                                                           _________________________________________
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                                                           _________________________________________
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     People will do almost anything to avoid
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making decisions.                                          _________________________________________
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      What does that mean to you?
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                                                            ________________________________________
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                                                           _________________________________________
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      It means this. When your future client does not
respond immediately to your marketing—they probably
                                                           _________________________________________
                                                            _________________________________________
                                                            ________________________________________
                                                           _________________________________________


never will.                                                _________________________________________
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                                                            ________________________________________
                                                           _________________________________________


     OK, Now, Do You Think This Next
                                                           _________________________________________
                                                            _________________________________________
                                                            ________________________________________
                                                           _________________________________________


Statement Is A Fair Statement?                             _________________________________________
                                                            _________________________________________
                                                            ________________________________________
                                                           _________________________________________


      Your future clients only care about themselves.
                                                           _________________________________________
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                                                            ________________________________________
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They only want to know what you can do for them.           _________________________________________
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They must know “What's In It For Them.”                    _________________________________________
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                                                            ________________________________________
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       I’m sure glad you think this is a fair statement,   _________________________________________
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because if you didn’t, we would be done before we even     _________________________________________
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                                                            ________________________________________
                                                           _________________________________________

got started.                                               _________________________________________
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                                         Page 1
       Business Marketing Services • 248-335-8080 • www.97MarketingSecrets.com
      You see, that’s the core of all marketing.
                                                                     Ideas, Plans & Actions...
      Letting your future clients know,
      What's In It For Them.                                         _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
                                                                     _________________________________________


     Now, how do we let our future clients know
                                                                     _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
                                                                     _________________________________________


“What's In It For Them”?                                             _________________________________________
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      We start by answering four secret questions.
                                                                     _________________________________________
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                                                                     _________________________________________
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      These four questions are silently being asked by
your future client during almost every interaction with
                                                                     _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
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you, your company or your marketing.                                 _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
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      Want marketing success?
                                                                     _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
                                                                     _________________________________________



     Then answer these questions for
                                                                     _________________________________________
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each product, service and idea you are
                                                                     _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
                                                                     _________________________________________



trying to sell:
                                                                     _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
                                                                     _________________________________________

                                                                     _________________________________________
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                                                                      ________________________________________
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1. What are you trying to sell me?                                   _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
                                                                     _________________________________________

2. How much is it?                                                   _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
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3. Why should I believe you?                                         _________________________________________
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                                                                      ________________________________________
                                                                     _________________________________________


4. What's in it for me?                                              _________________________________________
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       Everything in business is a quid pro quo. This for
                                                                     _________________________________________
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that. You give me $4.10 and I give you a gallon of gas.              _________________________________________
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      It all comes down to Offers.
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     What are you offering me in exchange for my
                                                                     _________________________________________
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money or time?
                                                                     _________________________________________
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      Why should I buy from you?
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      What do I get out of the deal?                                 _________________________________________
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                                                                     _________________________________________

      Now, take the time and answer these four                       _________________________________________
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questions for five of your products and services.                    _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
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      I’ll wait. . . . . . . . . . . . . . . . . . . . . . . . . .   _________________________________________
                                                                      _________________________________________
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                                                                     _________________________________________

     Now take one of your product or services and                    _________________________________________
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answer this question 25 times.                                       _________________________________________
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You should buy my ___________
                                                                     _________________________________________
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                                                                      ________________________________________
                                                                     _________________________________________




because____________________
                                                                     _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
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                                                                     _________________________________________
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       Dig deep, think of all the problems you help fix,             _________________________________________
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the frustrations you help solve and the joys you bring.              _________________________________________
                                                                      _________________________________________
                                                                      ________________________________________
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                                                 Page 2
    Business Marketing Services • 248-335-8080 • www.SMART-Marketing-Review.com
      Nothing is to big or small. It could be a hidden
because (benefit).
                                                                      Ideas, Plans & Actions...
       For example: the hidden benefit of aspirin is, it
thins blood. Thus, reducing the chance of heart attacks.
                                                                      _________________________________________
                                                                       _________________________________________
                                                                       ________________________________________
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This simple hidden secret helped the aspirin companies
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compete with Tylenol.                                                 _________________________________________
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      I’ll wait while you come up with 25
                                                                      _________________________________________
                                                                       _________________________________________
                                                                       ________________________________________
                                                                      _________________________________________


“Becauses”. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   _________________________________________
                                                                       _________________________________________
                                                                       ________________________________________
                                                                      _________________________________________


     Wow that was fast. How many great ideas did you
                                                                      _________________________________________
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                                                                       ________________________________________
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come up with?                                                         _________________________________________
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      Now, take a minute and underline a few ideas that
                                                                      _________________________________________
                                                                       _________________________________________
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jump out from your list. Next, circle your two favorite ideas.        _________________________________________
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      Why? Because You will use these ideas to write
                                                                      _________________________________________
                                                                       _________________________________________
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headlines for your next marketing campaign.                           _________________________________________
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                                                                      _________________________________________
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    Wouldn't Saving Thousands
                                                                      _________________________________________
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Of Dollars Avoiding The Seven Fatal
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Marketing Mistakes That WILL Kill
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 The Response Of Your Marketing
                                                                      _________________________________________
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   Efforts Make A Big Difference
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         In Your Business?
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                                                                      _________________________________________
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     If Yes, then these seven secret questions must be                _________________________________________
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                                                                       ________________________________________
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answered before you create your next marketing campaign.              _________________________________________
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                                                                       ________________________________________
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1. What is my marketing plan. What do I want my                       _________________________________________
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                                                                       ________________________________________
                                                                      _________________________________________
   marketing to do? What goals will my marketing help
   me reach? Is my marketing persistent? One shot
                                                                      _________________________________________
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                                                                       ________________________________________
                                                                      _________________________________________


   marketing rarely works. Have weekly marketing
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   tasks planned, and put them into action.                           _________________________________________
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2. What do I what my future client to do? Exactly how
                                                                      _________________________________________
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                                                                       ________________________________________
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   do I want folks to respond?                                        _________________________________________
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3. What is the stopping power of my headline? Does it
                                                                      _________________________________________
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   emphasize a benefit? Is it compelling enough to grab               _________________________________________
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                                                                       ________________________________________
                                                                      _________________________________________

   even the most hurried person? Is my logo my head-                  _________________________________________
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                                                                       ________________________________________
                                                                      _________________________________________

   line.                                                              _________________________________________
                                                                       _________________________________________
                                                                       ________________________________________
                                                                      _________________________________________

4. What am I offering? Business is always a quid pro                  _________________________________________
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                                                                       ________________________________________
                                                                      _________________________________________

   quo. This for that. (This goes back to the four ques-              _________________________________________
                                                                       _________________________________________
                                                                       ________________________________________
                                                                      _________________________________________
   tions you answered earlier). What does your market-                _________________________________________
                                                                       _________________________________________
                                                                       ________________________________________
                                                                      _________________________________________


                                                Page 3
        Business Marketing Services • 248-335-8080 • www.97MarketingSecrets.com
    ing offer that will cause your future client to stop
    what they are doing and respond to your offer?
                                                             Ideas, Plans & Actions...
5. What is my call to action? If you don't ask for a
   response, you will not get one.
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
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6. What split tests have I tried? One headline against
   the other. One offer against the other. One call to
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


   action against the other. One will always out pull the
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


   other in response. Usually by a lot.                      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


7. What is the focus of my marketing. Is it on me, my
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


   company, my products or my services. If so, your          _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

   dead, because your future client only cares about         _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

   him/herself. They only want to know what you can          _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
   do for them. They don't give a damn about you.            _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

      If you would like a fresh set of eyes to take a look   _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
at your past, present or future marketing efforts, call me
at 248-335-8080 or go to www.SMART-Marketing-
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


Review.com and sign up to avoid the 7 fatal mistakes
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


that WILL kill your marketing.                               _________________________________________
                                                              _________________________________________
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                                                             _________________________________________
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      A Few More Tips, Tricks,
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________



  Techniques, Tidbit And Marketing
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________



  Secrets That Promise To Save You
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________



           Time And Money
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

      The following secrets are not in any order. Each is    _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
valuable on it own or combined with other secrets. I
highly recommend that you do combine them because
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


when combine your multiply there strength.
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________



— Provide high level proof that what you are promis-
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  ing will be delivered. Credible third-party testimony
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  that you deliver on your promises. Free trails, free       _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  samples are other forms of proof.                          _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— Ask your future clients for a "Yes" or "No" answer.        _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  Either is OK. There is nothing worse then a TIO            _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  (Think it over), because you are the only one think-       _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
  ing about it. Your future client has moved on.             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

— Actions, not just words determine success.                 _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

— Admit your shortcomings. Everyone knows that               _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  nothing is or can be perfect. You product and servic-      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


                                           Page 4
    Business Marketing Services • 248-335-8080 • www.SMART-Marketing-Review.com
   es have flaws. you know what they are. If you don’t,
   ask you customers what they are.
                                                             Ideas, Plans & Actions...
   Being 100% honest about your defects builds credi-
   bility and can also separate you from the competition     _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

   (I promise your competitors would be to embar-            _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

   rassed to admit they are not perfect).                    _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

— Keep learning                                              _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— People buy stuff to "avoid pain" or "find pleas-           _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  ure." Use these motives to get people to respond to        _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  your message. Focus relentlessly on the buyer and          _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
  his problems or pleasures                                  _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

— For the cost of one first class stamp you can mail         _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
  five, 8-1/2" x 11" sheets of paper, two-sided. Totaling
  10 pages of information, 4,000 - 5,000 words of fine-
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  ly crafted selling messages to a targeted audience. It's
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  one of the most valuable marketing tools available to      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  any business.                                              _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— Start each day with the 5 most important market-           _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  ing things that will help you reach your goals. An do      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  them no matter what.                                       _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

— Sell a necessity that is low in cost and has built in      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  repeat sales. Something that people consume or             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
  throw away. Disposable anything. The future is made
  with repeat business.
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
— Ask advise from people who are better and
  smarter then you.
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________
— If you are getting a specific type of client without
  marketing. Try focusing most of your energy on
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  getting more or those types of clients IF they are
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  profitable.                                                _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— A deal is a deal. A promise is a promise. Keep your
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  word and honor all agreements. No matter what.             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— No matter what situation you are in, some part of
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  YOU helped create it.                                      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— People tend to want what they can't have. That
                                                             _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


  is why every marketing campaign must have time or          _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  quantity limits in the call to action.                     _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


— Tell stories and use yourself as the fool or fall guy      _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________

  -Be humble. Be real                                        _________________________________________
                                                              _________________________________________
                                                              ________________________________________
                                                             _________________________________________


                                         Page 5
       Business Marketing Services • 248-335-8080 • www.97MarketingSecrets.com
— Look at blogs in your industry. Look for high
  response, lots of comments, and read what people
                                                              Ideas, Plans & Actions...
  are saying. The comments and complaints tap into
  peoples emotions and you can use these emotional            _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

  words in your marketing messages.                           _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________


— Talk to your future clients as is you are talking to        _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

  them one-on-one, the way you would talk to a                _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

  friend or family member. Be real.                           _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

— Offer a discount if your client agrees to receive it on a   _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

  monthly basis.                                              _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

— Whatever you do, YOU do by choice.                          _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________


— Anytime your clients, customers or patients gripe           _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

  and complain about anything. This IS the perfect            _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

  time for you ears should perk up and listen closely.        _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________
  There is a lot if money to be made creating the solu-
  tion to their problem.
                                                              _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

                                                              _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________
— Add an irresistible offer, an up-sell on your thank
  you web page or thank you letter.
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                                                               _________________________________________
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                                                              _________________________________________
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— Money comes to those who act fast.                          _________________________________________
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      Now, which of these secrets rang the bell for you.      _________________________________________
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Which ones did you put notes next to. Add them to your
“Do Next” list. And do them. Using these secrets will
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separate the sheep from the goats.
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      Now, you have to promise me that you will use
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                                                              _________________________________________


these marketing secrets. Scout’s Honor!
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      Because, you know that if you keep marketing
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the way you always marketed, you’ll keep getting the
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results you’ve always gotten.                                 _________________________________________
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       Commit yourself to use at least three ideas you
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have learned from these secrets. Then use three more          _________________________________________
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in the next 30 days. Otherwise, you’ve wasted your            _________________________________________
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time reading this report.                                     _________________________________________
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                                                              _________________________________________
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      To Your Success                                         _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________


      Sanford Jay Barris
                                                              _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________


      President - Business Marketing Services                 _________________________________________
                                                               _________________________________________
                                                               ________________________________________
                                                              _________________________________________

      248-335-8080                                            _________________________________________
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                                          Page 6
    Business Marketing Services • 248-335-8080 • www.SMART-Marketing-Review.com
Ideas, Plans & Actions...
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          Business Marketing Services • 248-335-8080 • www.97MarketingSecrets.com

								
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