C.N.A

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                                       C.N.A.


                          CONTINUOUS   MARKET   ASSESSMENT




                                                                         CD



BAT Co LTD   MINNESIDTA    TOBACCO     LITIGATION




                                                                         00277532
                                                OBJECTIVE


           THE OBJECTIVE     OF THE C.N.A. IS TO SYSTEMATICALLY       GATHER TIMELY

           CIGARETTE    USAGE INFORMATION     FROM A REPRESENTATIVE    SAMPLE OF CIGARETTE

           S.MOKF-RS. THE C.M.A. IS I.NTENDED TO PROVIDE        I.T.L. MANAGEMENT     WITH

           CONTINUOUS     TREND INFORMATION    AS WELL AS CONSUMER    RESPONSE   TO AD HOC

            ISSUES AFFECTING THE MARKET.




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        BAT Co LTD      MINNESOTA   TOBACCO    LITIGATION



BATCO                                                                                    00277533
                                   TYPES OF INFORMATION   PROVIDED




                 CONSUMER    BRAND SHARE (DIFFERENT   AGE/SEX   BREAKS)


                 BRAND TO BRAND SWITCHING


                 BRAND PROFILES


                 SMOKING    A14D HEALTH ATTITUDES


                 PLACE OF USUAL PURCHASE


                 NEW BRAND TRACKING - AWARENESS
                                        - TRIAL
                                        - PURCHASE


                 SPONSORSHIP     TRACKING




        BAT Co LTD   MINNESOTA     TOBACCO   LITIGATION


BATCO                                                                     00277534
                                                     HISTORY



         THE C.N.A. WAS CONCEIVED IN 1970 AND FIRST FIELDED IN 1971.           SINCE THEN THE
         SURVEY HAS BEEN FIELDED MOMLY            (EXCLUDING JANUARYS) AND DURING THE PAST'
         SEVENTEEN YEARS HAS INTERVIEWED          OVER ONE-QUARTER OF A MILL10k CANADIAN
         URBAN   CIGARETRE   SMOKERS.




         BAT Co LTD      MINNESOTA      TOBACCO    LITIGATION



13XTCO                                                                                    00277535
                                                   METHODOLOGY



           TELEPHONE    INTERVIEWINU       USING CANADIAN      FACTS' ELECTRONIC   INTERVIEWING

           SYSTEM, KNOWN AS FACTS          (FULLY AUTOMATED      COMPUTER TELEPHONE    SURVEYS),

           IS -CONDUCTED       F ROM CENTRALLY   LOCATED   TELEPHONE   OFF ICES IN- 12 C IT IES

           ACROSS    CANADA.




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        BAT Co LTD     MINNESOTA       TOBACCO    LITIGATION



BATCO                                                                                         00277536
    f

                                           SAMPLE SELECTION




        THE C.M.A. SURVEYS CIGARETTE SMOKERS, DEFINED AS SOMEONE 15 YEARS OR OVER
        WHO SMOKES 5 OR MORE CIGARETTES A DAY, WITH SPECIFIC AGE/SEX -QUOTAS, IN THE
        28 LARGEST CI.TIES ACROSS CANADA.




        BAT Co LTD   MINNE50TA   TOBACCO      LITIGATION



BATCO                                                                          00277537
                                          SAMPLE    DISTRIBUTION



        THE SAMPLE SIZE OF EACH CITY IS PROPORTIONATE                TO EACH SALES REGION AS

        FOLLOWS:

                   ATLANTIC   PROVINCES                     150 (9%)

                   PROYINCE   OF QUEBEC                     406 (25%)

                   OTTAWA/HULL                                  79 (5%)

                   ONTARIO                                  561    (35%)

                   AID-WEST                                     94 (6%)

                   ALBERTA                                  147 (9%)

                   BRITISH COLUMBIA                         157 (10%)

                     TOTAL                                 1594 (100%)


         WITHIN    EACH SALES REGION, ALL CITIES WITH AT LEAST 100,000 POPULATION

          ARE SURVEYEI)




                                                                                          Ln




        BAT Co LTD      MINNESOTA   TOBACCO        LITIGATION


BATCO                                                                                          00277538
                                               TIMING



          THE DATA FOR THE C.M.A.     IS ALWAYS    COLLECTED DURING   THE FIRST WEEK OF

          THE MONTH.


          THE SURVEY RESULTS ARE AVAILABLE-BY         THE END OF THE THIRD WEEK OF EACH

          MONTH.     CANADIAN FACTS PROVIDES      A CLEAN DATA TAPE. FORMATTED   SUCH

           THAT    IT CAN BE LOADED AND RUN ON I.T.L.'S OWN COMPUTER      SYSTEM.

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        BAT Co LTD     MINNESOTA   TOBACCO   LITIGATION


BATCO                                                                                   00277539
                                              QUESTIONNAIRE



          THE QUESTIONNAIRE     IS ESTIMATED    TO TAKE AN "ERASE     OF 12 MINUTES TO

          ADMINISTER.      IT IS COMPRISED OF A BASIC SECTION AND A NUMBER OF

          DIFFERENT VARIABLE SECTIONS (VQR*S).


          THERE CAN BE SEVERAL DIFFERENT        QUESTIONNAIRE    VERSIONS   FOR EACH SUGVEY

          WAVE', IN-THAT CERTAIN V'QB'S MAY BE ASKED          IN SPECIFIC REGIONS AND NOT

          IN OTHERS.-




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        BAT Co LTD      MINNESOTA   TOBACCO    LITIGATION


BATCO                                                                                    00277540
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                     a.      lal        I plus"                 "oak           to       dw        person        IS        7*"s         Of        &90     OV       GU*r         At       home        at     the       n@sftt
                             %he        vockam             tobacco             pcaducls?


                                                      TZX         ..................................                                                               COIWZWN

                                                                                    ...........................


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                     C.       (sm)            RicaRo              Sex.           (Cc         a"     AM)

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                                                                                                    lltaLL-To@                            ...............                          .2


                                                                                                        ()L=      POLM               amil


                                                                       (2=          CZCILE)             Large        Clears               .................                             4

                                                                       c@           C7@)                clq&rLIles                   ...................                                5

                                                                                                                                            ................

                                                                       (Pt"l                            pipe      Tobacco                 .................                             7




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        BAT Co LTD   MINNESOTA                        TOBACCO                                LITIGATION



BATCO                                                                                                                                                                                                                                00277541
                     1--as        'sA@v         *Lace    z have      an    eve   "%a"    to TLLL.     wouad   rwe   vieeoo   ftli.        %*ftc   Le
                                 ?-OV   see#

                                                *RITZ    zu
                      -bi        imm@p           czr mom"M.   Skit I Z 3,mt Need 0- 09* grear in WkWh                                rm    gonu        be.
                                               --- (@    L=Ml
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                                               SOCWO@     20   &M     24              02
                                                                            ...........
                                               ae@ -      as   A.   .       ........... 03
                                               SSL%M"     30   Skad 34      ........... 04
                                               Between   3$ A"   39         ...........     es
                                               betw@ft 40 a. .              ...........     .
                                               Between 4s And 49            ........    o.. a?
                                                         50
                                               Bellms-inift A," $4          ........... 04
                                               DSOMO"    ss A" n            ........... at
                                                 %'%Pip" " A" "             ..** .......10
                                                  or *fair.........
                                                         .........                               _wmwzmwu      "M             hr 13


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                               VXC@    JW 24@                             CXNNEL=16
                             I-

                                          omxm    an the avenwo.         bow awr cigarettes do 7m Boom a dayr
                                         it be ... CNMD    ' n    .......
                                            OrAer I ............*        J tl TMWWMM   AM MMO    W- 147
                                            1 TO 9 ...o.................. I
                                                                            2
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                                               TO 25
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                                            30 Cc nee* ......t...........
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                                                                       CIXM
                                 @                      CLINCZX016
                                        AM 17. CMCICSIOWSM
                             I


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                                                                     lmq haveyee been wookl" cLq&L-ettwm?nowr                              vmw
                                 Lz"l
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                                                                      UMZR 7 TZPJLX ............... 3
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                                                                      15 TZRM OR "DIX ............  6
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                                 (T ameakm 21   CASK CNLT            Tonle um owm                                     coca *1 AXD &--T-G. ccma 02,
                                 ag!F-0-8.arnowwa    ==r             To c@.43
                                 so- Lwn have roe be*n               oomkijw both poaka*ed clgacettes                w-ld call-rouc--owwo?
                                 too wr X060 LUT
                                                                      UNDZR I moom     ...............     I
                                                                      UMCR    2 NOW=    ... o..o ....... 2
                                                                      UN08k 3 P@.M      ..............     3
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                                                                      UND=T 6 suxftw ..............        4
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                                                                      OWIM I TIMA M TO 2 TRA@         .. . 8
                                                                      OVU   2         ................     9
                                                                      Dmov           .................     T
                                 (It-MM)    of      the total wambee at Cigarettes    that 7am r"ulacly                      snake,
                                 appt=iaately         wbat parcent"e   age roll-rmr-owm?
                                                                 WP@m  =                         %
                                                                 DCN'T NNW  ..................   T
                                 tS Ph=)        As taore ar* so many *rawde at CLV&rnttes                      av4LLUble   sow, La swer            set
                                 to confuse      ".  could you ple@*  bring your packaq*                      of cigarettes    ta 0%0
                                 t&Lepba"       an I woula like to ask rem mo@ sp@Lfia                        quentlesw   &swat it-

                                                               Two ...................... I co to cummew                             7=il=
                                                               se/Ref,ased/ftc Available ::::4 ;g=up To gwmm




        BAT Co LTD     MINNESOTA                  TOBACCO                 LITIGATION



BATCO                                                                                                                                                        00277542
                      VQDO    201-01                                                      3                                          974"       ca3a 3


                       7-W)    CC MAM)            fteld You Please read tsm ftli and mms                         brand ramm tsve the
                               PGWk&"-           4&AMI le IMt O"Uwt               or N----Mtb-to pLaLa or tll%ntiw"%Uc
                               LaMtk.      klaq @Lae or 100's %Odck we                    loswer "An          king *Ls*7
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                        -bl    CC OU@$           visa"
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                                        yam                                       41ANO         20 ttat weethat         so mm   me           Li VL&LN
                               or tLL%ovo regular le"th. klmkg &Lao. or 100*s vkich pro Longer awn                                           king
                               sian?   tRffMMW ft dR= I PUM 41 Uk=@     a= U@l
                        -01    (CMMI          Mat   SLS@ in the pbcka"?    UD'RL& 1%                   but (3two &=Tl
                                               PLAtae"ls (IS*$% ................                       S
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                                               Twmtr-r&v"    (2sle) .............                      2
                                               2%Jx*Aoo C30 19) .................                      3
                                                 com-r   @l        ....................                4

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                                               TXZWR)LU(30*419................
                                                                             3
                                       IRS  I& thke twaad     *%a regular btua. U&t U   the eae 7im muckta save

                              ottmz     than my other?
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                        -b)    (am TA)         Asa is this the length %hat You un"nz am
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                                                                          :
                                               Us ........................ CCWCENM
                                                                                L-a         I

                        -c)                             ) What is your usual loogth?                  CXMMMM     ORAM    AW 7-.a)7-b) AND
                               %ANN"      CZ@=       Co Cam    2. 19=  31 TLICCOD am                  so&=)     ts=     So 2.10)
                       #-a)    (JL BRAMS      What Le 7wur coVuL&c      bwmw   ot olqozvttool'   Again plmaoe wy be ilive
                              tIZ ftLI told mwt        rdwo.    (UK)    La that wasnebal or non-somebals    pL&Ln or
                              filters    regular   I"th.     king size lamth.     or 100*a vhleft &" longsr %ban king
                              pigs?    (XXCDPW    cm CIRED 3 rmm     3)    1 1 1 am    &SAM)   mr nwro@        &A no
                              RMCCLAN    BRAMD. SIMUCX FM       *=M*    AM MIT=     CC=)

                               wam       mo memLAAt wA=     kmwrzopm     co am   I Clk OM    2
                               zr    @94000@.      OLS 00 *EMWAK    WRAM   00 20 IRM   S. 9.1-bl-
                                           2
                                     I I 1,, . !.rP32" .

                               CXM=)          An4i what size poakaq* of t2LL*brand to 7*v -asuallrbur
                                               Pi.fteeng (ISIS) ................ 5
                                               T%Iont4as (20*81 ................ I
                                               T*,mitty-tiv*o(2319) ............ 2
                                               Thirties (30's) ................ 3
                                               om*T xww .....................     4
                      10.      (9 TVMI         Now Imn hme that been            @ual brwd?                      Would     It bat     (AIRD zmrr)*
                                              ou"ec   3 months .................     1.
                                               auder & 0%onths .................     2
                                               U"er   I  Tear ...................    3
                                               0":r   2 loar,                        4
                                               tkbd c 4 Tears                        5
                                               4 Years Or         ................   G
                                               to=*T    OWW)  ...................    T
                                   =M=)        Pleas*    tzy to nec&Ll. an best you c&A. the Call and atact twifte of
                              itlzbgmw       of cigarettes       "m mooked lwfocv                                     URAM
                              UULW=        ZO Aff Q.S-b))      tA=)     18 %bA% senthet   or sftn-@to%hols   pL&Lft ov CL&Vxwi
                              roq"ar      L*nvtk.     king mis      lanv%h or too a iftlch sea xo"*r       awn "
                              at"?      (ELRC=M    go GRZD 3 =          41 CR=MD*C=      JUANDI (Xr V=PCMDM.        W@S 90
                               PUZVZCUR     OR&=    OR =W*T       SPOMM BxrcRit. XMLMCX PM *W3 vamvwm           WAM*     AM    WARCM
                              cloon) (37 V=romm.            vkavmoogwl     smacm    *90 Poirr2cuLA^ Nuum,    SMA=     rm    Im
                              RJK2X6RR MU6=*        AM    ZWr=    CME)

                              Go    20 Vri=




        BAT Co LTD   MINNESOTA            TOBACCO                 LITIGATION



BATCO                                                                                                                                                00277543
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        BAT Co LTD      MINNESOTA                        TOBACCO                  LITIGATION



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BATCO                                                                                                                                                            00277546

				
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