Wizards of the Coast Periodicals
Who am I?
I’m probably a lot like you!
• Production Director for Periodicals Group
• 13+ years in print, prepress and advertising production
• 4 years in CTP and digital advertising
• Always learning!
• “Jack of all Trades” just like you!
• Going Gray…no hair loss…yet!
Where am I from?
• Wizards of the Coast…”the Pokémon guys”
• Producer of TCGs and RPGs
• Division of Hasbro, Inc.
• Publisher of 4 magazines…
- Dragon Magazine Monthly
- Dungeon Adventures Bi-Monthly
- Star Wars Insider Bi-Monthly
- Star Wars Gamer Bi-Monthly
Why PDF (PDF/X1a)?
• SWOP standard file format
• Works well within our Printergy workflow
• Our advertisers are already asking about
• Good fit with our vendor
• Easy (sort of) to produce on a Mac
• Art Directors build working files on their
desktop with forms corresponding to our
• Identical folders are built on a 14BG
FireWire drive for final files.
• As files are finalized they are moved to the
• Production pulls final files over to their
FireWire drive as they are completed.
Our Workflow, Part 2
• Production hits application files with
FlightCheck. Errors are fixed.
• Solid application files are converted to
postscript and distilled using Apogee
• PDFs are preflown using Enfocus PitStop
Our Workflow, Part 3
• PDFs are converted to PDF/X1a and
verified using Apago’s X-Checkup.
• Final PDF/X1a files are sent to prepress via
server and digital halftone proofs are
• Final files and contract proofs are shipped
to printer. Life is sweet!
Does PDF Work for Everyone?
If your printer’s workflow does not
support PDF and they feel that they
cannot take the plunge, forcing ANY
file format on them is not in their or
your best interests!
• What will be “fixed” or gained with a PDF
• Does your staff have the proper training and
understanding of the format to produce
locked down PDFs?
• Can your printer’s workflow support PDF?
• What will the impact be to your current
Some Considerations, Part 2
• If going out of house to have PDFs
produced, how will this impact the bottom
line (and, again, your workflow)?
• Do you have the associated software/plug-
ins necessary to support your PDF
If You’re a Publisher
Consider your advertisers!
Many advertisers are simply not
comfortable submitting files at all,
and many are not sophisticated
enough to produce verifiable
Be prepared to work with them and
assist by providing resources!
The Three “T”s of a PDF Workflow
If you expect success on press...
...know what to expect!
Always test until both you and
your printer are satisfied with the