Pros and Cons of a Digital Workflow

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Pros and Cons of a Digital Workflow Powered By Docstoc
					         To PDF?
              By
          John Dunn
     Production Director
Wizards of the Coast Periodicals
            9/28/01
              Who am I?
      I’m probably a lot like you!
• Production Director for Periodicals Group
• 13+ years in print, prepress and advertising production
• 4 years in CTP and digital advertising
• Always learning!
• “Jack of all Trades” just like you!
• Going Gray…no hair loss…yet!
               Where am I from?
• Wizards of the Coast…”the Pokémon guys”
• Producer of TCGs and RPGs
• Division of Hasbro, Inc.
• Publisher of 4 magazines…
       - Dragon Magazine         Monthly
       - Dungeon Adventures      Bi-Monthly
       - Star Wars Insider       Bi-Monthly
       - Star Wars Gamer         Bi-Monthly
       Why PDF (PDF/X1a)?
• SWOP standard file format
• Works well within our Printergy workflow
• Our advertisers are already asking about
  PDF
• Good fit with our vendor
• Easy (sort of) to produce on a Mac
  workstation
             Our Workflow
• Art Directors build working files on their
  desktop with forms corresponding to our
  form breaks.
• Identical folders are built on a 14BG
  FireWire drive for final files.
• As files are finalized they are moved to the
  FireWire drive.
• Production pulls final files over to their
  FireWire drive as they are completed.
       Our Workflow, Part 2
• Production hits application files with
  FlightCheck. Errors are fixed.
• Solid application files are converted to
  postscript and distilled using Apogee
  Create.
• PDFs are preflown using Enfocus PitStop
  Server.
        Our Workflow, Part 3
• PDFs are converted to PDF/X1a and
  verified using Apago’s X-Checkup.
• Final PDF/X1a files are sent to prepress via
  server and digital halftone proofs are
  produced.
• Final files and contract proofs are shipped
  to printer. Life is sweet!
Does PDF Work for Everyone?
              Possibly not!
  If your printer’s workflow does not
  support PDF and they feel that they
 cannot take the plunge, forcing ANY
  file format on them is not in their or
           your best interests!
        Some Considerations
• What will be “fixed” or gained with a PDF
  workflow?
• Does your staff have the proper training and
  understanding of the format to produce
  locked down PDFs?
• Can your printer’s workflow support PDF?
• What will the impact be to your current
  workflow?
   Some Considerations, Part 2
• If going out of house to have PDFs
  produced, how will this impact the bottom
  line (and, again, your workflow)?
• Do you have the associated software/plug-
  ins necessary to support your PDF
  workflow?
   If You’re a Publisher
     Consider your advertisers!
 Many advertisers are simply not
comfortable submitting files at all,
  and many are not sophisticated
   enough to produce verifiable
              PDF/X1a.
Be prepared to work with them and
   assist by providing resources!
The Three “T”s of a PDF Workflow

             TEST
             TEST
             TEST
If you expect success on press...

   ...know what to expect!
   Always test until both you and
  your printer are satisfied with the
               results.

				
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posted:8/5/2011
language:English
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