DECISION, OPERATIONS &
Number Course Title Credits
BUDT 733 Data Mining for Business 3
BUDT 750 Game Theory for Managerial Decisions 3
BUDT 758F (Special Topics) Market Analytics 2
BUDT 758I (Special Topics) Financial Information Systems 2
(Special Topics) Operations Management for
BUDT 758O 2
Health Services Organizations
(Special Topics) Operations & Supply Chain
BUDT 758R 2
BUDT 758V (Special Topics) Social Computing and Web 2.0 2
BUDT 775 Pricing and Revenue Management 2
BUSI 785 Project Management in Dynamic Environments 2
BUSI 621 Strategic and Transformational IT 2
BUSI 622 Managing Digital Business Markets 2
BUDT 733: DATA MINING FOR BUSINESS (3 credits)
This course details contemporary methods and processes for extracting information from large
databases in support of tactical and strategic business decisions. Applications in areas such as
customer relationship management, direct marketing, e-commerce, financial services, and
BUDT 750 : GAME THEORY FOR MANAGERIAL DECISIONS
Strategic situations (where your payoff depends on your own actions and also on the actions of
another decision-maker) are characterized by competition, but also hold the possibility of
cooperation, and more generally, coordination.
In the first part of this course, we use analytical tools from the field of game theory to
analyze strategic decision-making in pricing, capacity, entry/exit decisions, product
differentiation, deterrence, proliferation, bundling, and convergence of standards. In studying
these decisions, we will explore the analytical basis of seemingly fuzzy ideas such as reputation,
commitment, credibility, and trust.
In the second part of this course, we focus on the study of incentives. How can a firm
incentivize its employees to share risk and undertake the “right” kind of effort? How can a firm
incentivize its retailers to share demand information and develop stocking policies that are
beneficial to the firm and to the retailer? In raising capital, what are a firm’s incentives to issue
more equity as opposed to more debt? Knowing this, how should investors respond? Tools for
analyzing such decisions include the principal-agent framework and models for screening and
BUDT 758F: MARKET ANALYTICS
This course combines elements of analytics and online marketing. At the core of the course is an
online marketing campaign competition in which students analyze real data to solve real
marketing problems for real companies. The course focuses on basics of online marketing and
adword campaigns, and how to use data-driven analytics to make smarter online marketing
decisions. The course has elements of hands-on projects as well as case discussions.
BUDT 758I: FINANCIAL INFORMATION SYSTEMS
Students are introduced to the types and varieties of financial information and transaction
processing systems used by financial services firms and financial institutions in government.
These systems are considered from a business executive's perspective. The course does not
delve into the technical details. Additionally, the course considers the issues of retention, security
and confidentiality of financial information and financial transaction processing systems, and
how these issues are dealt with by businesses, government, and through government regulation.
Guest speakers are invited to describe their organizations' activities and systems. The course uses
business school cases , books, and recent and historically significant articles from financial
BUDT 758O: OPERATIONS MANAGEMENT FOR HEALTH SERVICES
Examines existing inefficiencies in health services organizations (e.g., hospitals and health
maintenance organizations) and a variety of simple and practical techniques to increase
throughput, remove bottlenecks, and reduce response time in these organizations. In particular,
we will study the application of ideas from focused operations management (e.g., the theory of
constraints and Pareto analysis). Of course, these tools can also be applied to other nonprofit and
for-profit organizations both within and outside of the health care sector.
BUDT 758R: OPERATIONS & SUPPLY CHAIN STRATEGY
Approaches the design and management of effective supply chains from an operations
perspective, based on modeling tools, and the current practices of firms, through case studies.
Topics covered include inventory management, supply chain coordination, risk pooling, quick
response, and network design. We study supply chain management from a “how to” perspective,
as opposed to a “what” perspective.
BUDT 758V SOCIAL COMPUTING AND WEB 2.0
Over the past few years, social computing technologies such as online communities, blogs,
wikis, and social networking systems have become important tools for individuals to seek
information, socialize with others, get support, collaborate on work, and express themselves.
Increasingly, businesses are trying to use web 2.0 technologies as tools to communicate with
customers, employees, and other business partners or as a platform to build new business
models. In this course we will explore the various types of social computing technologies
including (but not limited to) social networking sites such as MySpace or Facebook, wikis and
blogs; the nature of the online communities around these social technologies and the
organizations' engagement in these communities; and strategies that businesses use to apply
social computing technologies within their organizations.
BUDT 775 PRICING AND REVENUE MANAGEMENT
Have you ever wondered why airlines sell similar seats at different prices? Or why prices
increase as one gets closer to the departure date? Have you ever agonized as to how far in
advance should you book a hotel room? Firms in many industries, such as hotels and airlines,
employ such “smart pricing”, to maximize their revenues. Indeed, setting the “right price” is one
of the most fundamental but challenging business decisions that a firm makes. The course
introduces you to the tools and techniques of Revenue Management – pricing smart to maximize
revenues. The topics covered include economics of pricing, strategy and tactics of PRM, pricing
optimization, differentiated pricing, dynamic pricing, mark-down pricing, legal and ethical issues
in pricing, B2B pricing and applications of PRM in various industries.
BUSI 785 PROJECT MANAGEMENT IN DYNAMIC ENVIRONMENTS
A great deal of knowledge work performed in today’s organizations is project-based.
Consequently, project management skills are crucial to the performance of most managers.
While project management techniques are well established, the turbulent environment faced by
many projects presents unique challenges to the project manager. Tools and frameworks for
managing these challenges are explored via real-world projects.
BUSI 621 STRATEGIC AND TRANSFORMATIONAL IT
Class includes case studies to illustrate managerial decisions about technology as well as lectures
that help frame the issues. There will be extensive class discussion; assignments include two
short case write-ups, a group project on industry transformation, and a term paper defined by the
student. There are no exams. The course does not assume any particular student background. It
is focused on management issues and is suitable for the student with no IT experience as well as
for students with technical backgrounds who want to understand how to manage IT in the firm.
BUSI 622 MANAGING DIGITAL BUSINESS MARKETS
Examines the question of how to manage digital businesses and markets. As businesses become
increasingly buying and selling digital goods, participating in digital markets, and relying on
digital information to manage their operations, they often face new challenges. In this course,
we will examine some of the characteristics of digital businesses and markets that make them
unique and understand how companies can best manage them.