VIEWS: 12 PAGES: 23 POSTED ON: 8/4/2011
Partner Update – January 2009 high net worth customer acquisition and entertainment Passion - Power - Nostalgia - Excitement Campbell Center 1 8350 N. Central Expressway, Suite 1500 Dallas, TX 75206 Office: 214-393-4662 - Fax: 214-393-4651 Sponsors & Advertisers: www.thevrl.com Social Network: www.myvrl.com Unique Access – High Net Worth Focus „ There are 27 Vintage Racing clubs in the USA and over 500 in the UK & Europe. An estimated 10 million people world-wide own vintage cars. Until the formation of the Vintage Racing League (VRL), there was no national/global customer acquisition platform based on Vintage Racing. „ The VRL will uniquely connect our Sponsors and Advertisers with 10 million high-net worth people through their passion for Vintage cars and Vintage Racing. „ To accelerate the VRL’s growth, we built a world-class Social Network for people that love vintage cars (see MyVRL - www.myvrl.com). „ Socially, MyVRL’s purpose is to create a community so that the 10 million Vintage car owners world-wide can find and communicate with each other. „ From a business perspective, MyVRL will improve our Sponsors and Advertisers ability to sell their products and services to high net worth individuals, by providing timely information about Member buying preferences and needs. MyVRL will generate revenue from: Merchandising & Licensing, Sponsorship Sales and the sale of Information. Passion - Power - Nostalgia - Excitement Proprietary and Confidential www.thevintageracingleague.com Partner Update „ The purpose of this Partner Update is to provide new information about the development status of the Vintage Racing League. „ We remain very positive about the long term success of the VRL because of the unique focus and access to the target high net worth customer segment. „ The Founders continue to fund and operate the business and have done so for the previous 2+ years. „ During this time, accomplishments include: „ The development and refinement of the Vintage Racing League Business and Implementation Plan, (www.thevrl.com). „ The successful creation and launch of a world-class Social Network (www.myvrl.com) to drive member acquisition. „ Creation of numerous business relationships to further promote the business. „ We are now seeking $5 million to grow the business. Proprietary and Confidential www.thevintageracingleague.com Social Network - www.myvrl.com Proprietary and Confidential www.thevintageracingleague.com How We Make Money - MyVRL 2 3 Generate Revenue Generate Revenue from MyVRL and TV from Sponsors and Advertisers Event Advertisers 1) Produce 18 x 30 1) 1 x Title Sponsor - Minute shows per $5 million season with a 2) 2 x Presenting Premium 60 minute Sponsors - $3 million Vintage Racing each League Historics 3) Event Advertisers event special. Sell TV advertising. 2) Sell Vendor ads on MyVRL INVESTMENT: Generate Revenue Build the MyVRL from Central Market Social Network Transactions & membership Information 1) Build member 1) Apparel, Parts base to 20,000+. and Services. 2) Engines, Wheels 2) Build MyVRL to and tires. 100,000+ members 3) Collectibles and with strategic partner. Memorabilia. 4) High Net Worth 3) Create compelling demographic Content for repeat information sales. Intro usage. at the point of sale 1 4 Proprietary and Confidential www.thevintageracingleague.com Business Website – www.thevrl.com Proprietary and Confidential www.thevintageracingleague.com VRL Lines of Business – Build Out Sequence Management Advisory Board Vehicle Merchandising Event Storage & Programming Sponsorship Social Network & Licensing Management Race Prep Car Care Vintage Events Merchandise Target Sponsors Events www.myvrl.com eServices Safe and secure 18 x 30 minute „ Apparel „ Wealth Los Angeles, CA vehicle storage, shows „ Parts Management Watkins Glen, NY „ Information race preparation, per season „ Engines Firms San Francisco, CA, „ Central Market restoration and with a premium „ Wheels „ Automotive Sebring, FL „ Advertising detail services for 60 minute „ Tires „ Communications Chicago, IL „ Vendor Vintage race Vintage Racing „ Collectibles „ Technology Palm Springs, CA Social Networks cars at established League Historics „ Gearboxes „ Luxury Lifestyle Dallas, TX race tracks in event special „ Cars Las Vegas, NV 8+ major cities „ Services 3 3 3 2 2 1 Build out sequence 1-3 Proprietary and Confidential www.thevintageracingleague.com Why Vintage Racing as a Selling Platform? „ Celebrities and high net worth individuals (4+ million USA; 10+/- million worldwide) have fallen in love with Vintage cars and Vintage racing. Celebrity owners include: Jay Leno, Ralph Lauren, Nick Mason, Jerry Seinfeld and Patrick Dempsey. „ There are many individually organized “Premium” Vintage Racing events staged throughout the USA, UK & Europe. „ The Vintage Racing League is the first to organize a global customer acquisition and entertainment platform around vintage racing, to connect 10 million high net worth vintage car owners with our Sponsors. Passion - Power - Nostalgia - Excitement Proprietary and Confidential www.thevintageracingleague.com For a Richer, More Tactile Customer Experience Less memorable for “Non - Participant” Attendees Corporate Events • Behind the ropes • Separated from “the action” by arena seating. Individual • Inconsistent event experience. Single Box Ownership (or Lease) required for “limited” Premium venues and production Event Sponsorship Seating per city – not a “one stop” national platform. Very values. Requires multiple (e.g. The AT&T expensive option for mass entertainment – 50,000+ vendor coordination. Pebble Beach). customers. Memorable, Tactile Experiences for Passionate “Participatory” Attendees „ 50,000 customers @ 8 events - in the pits ‟ with the drivers and the cars. „ 10 million high net worth vintage car owners ‟ one global platform. „ The Vintage Racing League delivers a unique, globally branded experience to customers that are jaded by current entertainment options. Proprietary and Confidential www.thevintageracingleague.com Growing Our Social Network – www.myvrlcom „ To connect our Sponsors and Advertisers with their target high net worth customers, we’re growing the world’s largest online community for people that love vintage cars ‟ see www.myvrl.com. „ Members can post pictures, videos & podcasts; access a “Central Market” of information about Apparel, Parts, Services & Cars; and join Owner and Member Groups that are specific to their areas of interest. Additionally, they can locate events in their area and obtain a detailed roadmap describing “How to get into Vintage Racing”. „ Our Social Network objective is to create trusted marketing relationships with our members. During the member enrollment process, we will ask key questions to include: „ Who are you and how should we communicate with you? „ What do you own today and what would you like to do? „ What would you like to own and what would you like to do in the future? „ We will very selectively deliver messages to our members, per their declared areas of interest and intent. Timely buyer preference information is the most highly valued by our Sponsors and Advertisers. Proprietary and Confidential www.thevintageracingleague.com Our Member Demographics „ There are 75 million USA based baby boomers; 125+ million total in the USA, UK & Europe. „ 10+ million are millionaires. „ 6+ million are multi-millionaires (source: Epsilon Data Services). „ There are an estimated 10 million vintage car owners worldwide. 4+ million own vintage cars in the USA (source: 4 x major vintage car Insurance companies ‟ Grundy, Heacock, Hagerty & Aon). „ 30,000+/- USA based vintage car owners race the cars. (source: 27 x Vintage Motorsports Council Vintage Racing Clubs: see www.v-m-c.org) and a greater number race through 500 clubs in the UK & Europe (source: Motor Sports Association; see www.msauk.org). We estimate that 300,000 people attend the 170 US based Vintage race events annually. „ The baby boomer generation will inherit $3.5 trillion from their parents. As this baby boomer generation ages, they seek new outlets for their wealth and spare time. Our Objective……………………………….. To improve our Sponsors ability to sell their products and services to the high net worth demographic by providing timely information about their buying preferences and needs. Proprietary and Confidential www.thevintageracingleague.com 170+ US Events Annually - Schedule and Locations Proprietary and Confidential www.thevintageracingleague.com How to Get into Vintage Racing Proprietary and Confidential www.thevintageracingleague.com Sponsor Benefits Proprietary and Confidential www.thevintageracingleague.com Advertiser Benefits Proprietary and Confidential www.thevintageracingleague.com Vintage Racing Event Track Details Las Vegas, NV – Las Vegas’ Street Dallas, TX - Eagles Canyon Raceway Course is 2.4 miles long with 10 turns. is 2.6 miles long with 15 turns and Watkins Glen, NY – 70 feet of elevation changes. 2.6 miles long with 15 turns. San Jose - 1.448 mile Indianapolis Motor Speedway street course - road course. Sonoma, CA - with 10 turns. Infineon Raceway (Sears Point) is 2.6 miles long with 15 turns. Denver, CO – Denver’s Street Course is 1.6 miles St. Petersburg, FL – long with 11 turns. road course is 2.6 miles long with 15 turns. *Las Vegas - street course. Map to follow. Proprietary and Confidential www.thevintageracingleague.com The Vintage Racing League Team „ The Vintage Racing League team is comprised of proven event management and promotion professionals. The team has historically managed a $300 million revenue Motorsports business. Total value of sponsorship value delivered by team members during the prior 25 years exceeds $5 billion. See Team @ www.thevrl.com „ The team has successfully delivered customer acquisition and event management programs for Global 1000 companies, to include: „ AT&T, Coca Cola, Coors, Anheuser Busch, American Express, Sony, Phillips, Yamaha, Sports Illustrated, Nike, Ford, Telmex, Gigante, Converse, Four Seasons, FedEx, Firestone, Toyota & Honda. MCI Worldcom, Coors Light, Teledyne Water Pik, and Target Stores. „ The Vintage Racing League will serve three primary corporate sponsors: „ The Vintage Racing League Title Sponsor will entertain 50,000+ existing/target customers at eight national events annually. Title Sponsor cost - $5 million. „ Two Vintage Racing League Presenting Sponsors will entertain 12,000+ customers annually. Presenting Sponsor cost - $3 million. Proprietary and Confidential www.thevintageracingleague.com Management Team Profiles Co-Founder & Chairman ‟ Stephen J. L. Page „ Vintage Racing participant and industry veteran ‟ Former CEO, Chairman and/or Board Director Page-Wheatcroft & Co. Ltd, bpmx; ejobs Inc.; Tatum LLC and River Logic, Inc. Co-Founder & CEO ‟ Joe Heitzler „ Former CEO Champ/CART; Executive Producer CBS Sports; CEO VTE Mobile TV Sports Productions; CEO Grand. CFO - Dolf Renaud „ Proven CFO with Automotive and Real Estate expertise VP Marketing - David Meffert „ Former VP Marketing, CHAMP Chief Legal Officer - Deborah Schneider „ Former Chief Legal Counsel, CHAMP VP Public Relations - Kika Garcia-Concheso „ Former VP Public Relations, CHAMP; VP Public Relations, IRL team. Proprietary and Confidential www.thevintageracingleague.com Investment Description „ The founders have self funded the VRL for 2+ years. We have designed the business, created key relationships, built the Sponsor and Advertiser website ‟ www.thevrl.com and our Social Network ‟ www.myvrl.com „ Management’s 2009 focus is on growing membership within our Social Network - MyVRL. (At 20,000 Members, we can sell ads; at 100,000 Members we can sell Sponsorships). „ We are seeking $5 million to further develop the business: $3 million to fund Year 1 operations (equip and build out the Social Network, build the management and operating team and deploy staff to acquire new members at events) and $2 million to fund the company’s Year 2 operations . The use of funds is described on the next page. „ Investor's receive: „ A proven team committed to building a premium brand ‟ anticipated sale within 5 years. „ Pro rata 33% ownership of the Vintage Racing League, ($10 million pre, $15 million post investment valuation). Proprietary and Confidential www.thevintageracingleague.com Vintage Racing League - Use of Funds Funding for The Vintage Racing League: $5 million. „ Year 1: Use of funds - $3 million: „ Year 1 Social Network Management & Operations Team $2,200,000 „ Social Network Platform enhancement (Central Market) $250,000 „ Event Equipment for Member Acquisition - $400,000 „ Vintage Racing League Promotion $100,000 „ Office, Legal & Administration $ 50,000 „ Year 2: Use of funds - $2 million: „ Year 2 Management & Operating team expense $2,000,000. Proprietary and Confidential www.thevintageracingleague.com VRL - Financial Overview Proprietary and Confidential www.thevintageracingleague.com VRL 2009+ Overhead Costs Proprietary and Confidential www.thevintageracingleague.com Contact: Vintage Racing League Board Directors: Stephen Page, Co-Founder and Chairman Joe Heitzler, Co-Founder and Director, (ex CEO CART) Gene Atkinson, Retired Chairman, Goldman Sachs International Deb Schneider , Director and Chief Legal Officer, (ex CLO CART) The Vintage Racing League 8350 N. Central Expressway, Suite 1500, Campbell Center 1 Dallas, TX 75206 Stephen J. L. Page; Cell: 214-676-4333; email: firstname.lastname@example.org Office: 214-393-4662 Fax: 214-393-4651 Business website: www.thevrl.com Social Network website (Members) www.myvrl.com Proprietary and Confidential www.thevintageracingleague.com
"Vintage Racing League - Ning"