USE SEARCH ENGINE WEBSITE FOR AN ONLINE PROMOTION Website Promotion widened so important, because it brings visitors just as hard (even harder) than making the website itself. If you just managed to build a website, it is only the first step of the process of web development. Because the success or failure of the primary indicators of a site viewed from the large number of potential visitors who come. In this case, even if you have a website with a fancy design and the advanced scripting technologies, not yet can be said to succeed if it has a small number of visitors. Many entrepreneurs who feel disappointed for having spent a lot of cost to make the company website, but did not bring the expected results. Sales of products and services company could not increase as expected. All this happened because they were paying less attention to the campaign website, which is actually the most expensive part of the process of web development. In this case the many ways you can do to promote the website. However, this tutorial will focus discussion on the use of special search engines and directories with different strengths. Search Engine versus Directory Before taking any action is better if you know what search engines, how they work, and what is the difference between search engines and directories. First identify the enemy you will encounter on the battlefield, if you want to survive of course:) Search engine is a database system designed to index internet addresses (URL, FTP, usenet, etc.). To carry out this task, search engines have a special program that is usually called a spider, bot, or crawler. By the time you register a Web address (URL), the search engine spiders will receive and analyze the URL. With processes and procedures are completely automated, this spider web will decide whether you submitted acceptable or not. If feasible, the spider will add the URL address into their database systems. Ranking-was soon established with the algorithm and the way each one. If not feasible, you are forced to be patient and repeat the registration with a particular period. So we reject all search engines, must have a program called Spider. And this is exactly what the program determines whether the web site can be accepted or not. Examples of some well-known search engines are: AltaVista, Google, Lycos, Northern Light, HotBot, and still more corpulent. Unlike the directory to index web pages manually. The manual is meant is they use ordinary people to analyze every web page entry. Do not use spiders or crawlers as well as search engines. Advantages compared to the search engine directory is to provide more relevant search results with a relatively better quality. But since all the processes done manually using human editors, the number of databases owned usually much smaller than the search engines. That is why today many companies that manage the directory to apply multiple systems, ie using the directory + search engine. A concrete example is the Yahoo that Google took as its default search engine. Examples of some well-known in addition to Yahoo's directory is the Open Directory Project, LookSmart, and NBCi. Ok, now you already know at a glance the difference between search engines and directories. The next part tutorial will explain how to optimize your web page (in terms of HTML), before it registered with search engines. It would be good if you already know or never learn the HTML language, because that will be discussed in this tutorial a lot to do with technical writing HTML. For those who have never learned HTML, I suggest you to read the tutorial first. No need in detail, just the basics alone.