Lyons, 3rd may 2005
APRIL GROUP acquires France Plaisance Assurance, a
specialist in yacht insurance
April Group has acquired 75% of the capital of France Plaisance Assurance, an insurance broker
specialising in the design and management of all-risk insurance policies for yachts, leader on this
Created at La Roche-Sur-Yon (France) by Pierre Séguineau in 1976, with 18 employees it made
sales (commission income) of €2m in 2004 and managed 14 500 policies.
The company markets its services along the whole French coast as well as in Italy, Spain, Britain
and Belgium with the assistance of 750 consultants (authorised dealers in yachts and motor
launches, brokers and insurance agents), and via an on-line pricing site on the Internet.
This acquisition marks a new stage in April Group’s strategy of developing in niches of the non-life
insurance market. It will complement the group’s know-how in a specific segment and enrich its
range of products in the leisure market. Yachting represents a potential of 950,000 units in France
alone, and has been a steadily growing market for nearly six years now (by around 10% a year) for
both new and second-hand yachts and motor launches.
APRIL GROUP (SBF 120), a leader in insurance services architecture, employs 1,500 staff and
generated turnover of €339m in 2004 for net profit of €34.2m.
Jean-Marc ATLAN – Kaélia
Advisor to the Chairman
+33 (0)4 72 00 35 80
+33 (0)6 07 37 20 44