Drive SaleS with
find value in our custom
products from learning
about successful it
partnerships to better
Your SucceSS StorieS educating decision
makers on their team.
educating decision makers on how their peers are successfully implementing your Source: April 2009 Harvey Readership Study
solutions builds awareness of your proven track record for solving government’s
challenges. case studies offer support by providing a compelling, peer-endorsed
foundation for why decision makers should pursue your partnership.
our custom media solutions leverage our credibility and full-service print “i wanted to let you
and video talent to produce case study communications that speed sales know how much
consideration via a showcase of your real-world implementations, the positive i’ve enjoyed working
results achieved, and endorsed with government testimonial. with the Government
Technology team. Your
writing and design
are first rate.
Response to the
Government Industry Solutions, ESRI
CTO & ITSD Director
Print Prove how Your
SolutionS Solve ProblemS
Industry Profiles Solution Spotlights
industry Profiles give you a high-impact collateral piece Solution Spotlights are a perfect venue to feature a
to educate prospects on your unique value proposition, single solution and quickly establish yourself as an
how your solutions solved a specific challenge, and how industry leader. they accelerate decision-maker trust
you have the proven track record in the industry. through customer testimonials and supporting case
written in 8 to 48 page formats, we will showcase your
business value via case studies of your successful ranging in length from 2 to 4 pages, Solution
implementations, the positive results you delivered, Spotlights are intended to be a quick, hard-hitting
customer reference accounts and ultimately, convey piece that immediately attracts the attention of your
why your innovative solutions make you the choice over prospect with a convincing argument to differentiate
the competition. your value and a high-quality design.
Client Subject Size
Symantec a how-to Guide for Security in Government 28 Pages
cDwG Public Safety Solution Guide 16 Pages
emc roadmap to effective eGovernment 12 Pages
adobe automation of Forms-based Processes 4 Pages
eSri GiS helps Data empowers Fusion centers 4 Pages
hP Green it Strategies for Data centers 2 Pages
rd Party Credibility: our co-branding increases decision-maker trust of your message.
showCase your exPertise: Strengthen relationships by inviting customers to speak to their
accomplishments as a result of your partnership.
Control Content/design: execute approvals over content, design and branding.
Visibility & distribution: leverage exposure across our state and local circulation and online at
referenCe aCCount Collateral: receive overruns to help your sales teams secure decision-maker
meetings, leverage as a strategic event leave-behind, and more.
Government Technology Provides:
turnkey ProjeCt management: we’ll manage the entire process, increasing your marketing bandwidth!
goVernment releases: we’ll secure all customer consent and release forms.
Content suPPort: our award-winning team will produce engaging case study content that addresses the
unique information needs of our audience.
CreatiVe serViCes: our award-winning designers will produce mock-ups and a final product that aligns
with your branding requirements.
Printing/distribution: we’ll print, manage publication distribution, host online and ship overruns
upon sponsor sign-off.
validate the in-depth value of a case study for
giving an overview of a company’s solution that
can’t be achieved with a single ad.
Source: April 2009 Harvey Readership Study
Video Show more.
our custom video solutions grab executive attention and
keep them intrigued by persuasively showing, not telling,
how your solutions can solve their pressing challenges.
Shot in full hD, our 3-6 minute custom videos enhance
your credibility because it’s peer endorsement that your
customer can see and hear for themselves. the more
you can show the business case for your solutions, the
quicker they’ll consider and trust your partnership.
sPeed Credibility by providing testimonial that
they can see and hear first-hand.
eduCate deCision makers with a vibrant
portrayal of peer success stories.
inCrease results with persuasive
communications that grab attention.
we will assign a dedicated project manager to our onsite video is shot in full hD (1080p high-definition)
oversee the day-to-day production timelines and to create a state-of-the-art look. videos can be shot at
logistics. the client company’s location or customer site.
we will provide, manage and secure all interviewee complete design and editing deliverables include
consent and release forms. creative design, music and voiceovers as required to
create a high-quality video communication.
we will produce an extensive outline of audio and
visual elements to illustrate the general sequence of
video segments and to ensure overall communication
needs are met.
Investment: (3 to 6 minute video) Video
1 day shoot/1 location (city) – maximum 3 interviews
up to 3 ‘a’ camera setups with interviews
we can promote your
b-roll footage (up to 2 hours) – so we can capture your solution in action
video across our multiple
Digital file of video provided to client for own use channels to garner
Additional files available upon request additional response and
extend your roi.
12-month hosting of video on Govtech.com’s video site, Gt tv, includes:
- 1 promo link in Call-to-Action box alongside video Promotion in 2
Govtech Today eNewsletters
- 2-3 second pre-roll logo ad
(36,000 combined distribution)
- 728 x 90 leaderboard ad unit at top of page while video playing
Publisher Email Outreach
- 300 x 250 rectangle ad unit to right of video screen while video playing (5,000 names)
Call for pricing.
2 Custom Print Ads
(157,000 combined distribution)
WaTCh SamPlES of our VIdEo ProjECTS:
Technology is not
only a pleasure but
Integrated Collaboration their quality custom
in Times of Crisis
is hard to beat.”
— National Marketing Manager, State, Local,
Public Safety & K-12, Sprint
Equipping 21st Century
*Services outside of the above mentioned package can be added for an additional fee.
All prices net.
guides eStabliSh Your exPertiSe
& caPture leaDS
all too often decision makers have a high interest in a technology strategy, but are hesitant to make the implementation
mistakes of their peers. Government Technology’s how-to Guides solve this problem by providing your prospects with training-
driven information and a best practice roadmap – aligned with a topical focus of your choice – to establish you as the expert
who understands the unique problems they are trying to solve.
coupled with a built-in promotional and lead capture strategy, we’ve generated hundreds of downloads per guide, as well
as provided a powerful sales development tool for our clients.
3rd Party Credibility: our credibility and your subject matter expertise ensure a thought-provoking resource
that resonates with the unique information needs of it leaders.
elevate your exPertise: build decision-maker trust with an in-depth understanding of their business issues.
Control Content/design: execute approvals over advertorial content, design and branding.
strategiC Collateral: receive overruns to empower your sales teams with a strategic leave-behind and sales
lead generation: we’ll manage, capture and provide you with all leads from guidebook requests.
Campaign Included: (6-months) TurnkEy
our custom, cross-promotional marketing campaign has helped several clients InCludES:
elevate their subject matter expertise and generate hundreds of guidebook
requests. original writing with
guidance from sponsor
Custom registration page designed and hosted to capture identities
input and subject
experts, design, printing,
Publisher direct mail (250 names) to select cios and it executives in
5,000 overruns and
erepublic corporate database promotional campaign
Publisher email (7,500 outreach) to state and local executives in
e.republic corporate database
Custom-designed print ads promoted in one issue of Government
Technology and Public CIO – additional house ads scheduled as space allows
online advertising unit (shared with other guide sponsors) on “…the collaboration
Govtech.com linked to registration page for our how-to Guide
For it Security in
enewsletter sponsorships across multiple titles and topical focuses Government was
excellent, from project
event distribution at up to five sponsored e.republic events
design and response.
We have decided
to execute a follow-
up program based
upon its success.”
Marketing Programs Manager, State,
Local & Education, Symantec
includes one(1) 28-page, 6x9-inch booklet with 5,000 overruns and complete
6-month promotional campaign
All prices net.
Do you have successful implementations
that you want other jurisdictions to take advantage of?
are you missing opportunities
because your business value isn’t presented
effectively, and supported by results?
have you empowered your sales teams
with case study tools to help them open
the door to new business?
If you want to successfully sell state and local decision makers,
case studies offer a solid foundation to resonate your message, the ROI you’ve achieved,
and how you have the support of customer reference accounts. This is the result you’ll achieve
with Government Technology’s custom media 100% turnkey solution.
rEquEST morE InformaTIon aT:
877.932.1337 or govtech.com/info