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					                              AUDIENCE:
  Full Spectrum                                                         Of it BuYinG autHOritY

  Control & Influence Technology Procurement
  In the real world of IT procurement, buying decisions are molded by a network of influencers — agency management,
  CIOs and technical executives, and procurement officials — all of whom play a decisive role in addressing an agency’s
  business objectives with information technology. This is Government Technology’s core audience.

  Government Technology is the only media platform that delivers the highest volume of decision makers and
  influencers, those who invest and guide vital information technology advances for their agencies. It’s our long-
  standing formula of providing job-critical content that strategically entrenches you among the leading voices for
  IT-powered government transformation.
                                                            through ideas, Policies and laws




   Sphere of Influence
                                                            make requests/Create need




                                                                                               identify Business Problems




                                                                                                                                                        develop Business Cases
                                                                                                                            investigate iCt solutions




                                                                                                                                                                                                         Purchase (from existing
                                                                                               or service Opportunity




                                                                                                                                                                                 request, authorize or




                                                                                                                                                                                                         contracts) or Procure
   State and local government Information
   and Communication Technology (ICT)
                                                                                                                                                                                 allocate funding

   6x6 acquisition matrix.

   Provided by



   Legislators                                                                                                                                                                                                                     $$
   Executive
   Governors, mayors, Cabinet members                                                                                                                                                                                              $$
   CIO                                                                                                                                                                                                                             $$
   Business
   agency directors, Business managers, Operational staff                                                                                                                                                                          $$
   Technical                                                                                                                                                                                                                       $$
   Procurement
   Officials, Officers, attorneys                                                                                                                                                                                                  $$

  Government technology guarantees you
  reach key decision makers at every phase of
  the It planning and purchasing cycle.


 www.
govtech.com
  Print Reach                                                                                       pURChASINg
                                                                                                       pOwER &
                                                                                                     INTENTION
30%                                                                            8%                        TO bUY
administrative/Policy                                                          Other
mgmt./elected Official




                                                                                                                                        Market scope/audience profile
                                                                                           Favored Publication
3%
                                                                                           76%
                                                                                                                  choose
financial/
Procurement mgmt.
                                                                                                                  Government
                                                                                                                  Technology
                                                                                                                  if they had to
24%                                                                                                               make a choice
                                                                                                                  to read one
info. systems/
technical mgmt.                                                                                                   magazine on the
                                                                                                                  industry.

27%                                                                      8%
Program/Operations mgmt.                                                 law enforcement
                                                                                           Strategic Sales Value
Source: June 2010 BPA Statement




                                                                                           94%
                                                                                                                  have taken
                                                                                                                  action on ads/
                                                                                                                  editorials in
                                                                                                                  the issue (e.g.,
                                                                                                                  recommended a
“Government Technology is a phenomenal
resource to me and my executive team in
                                                                                                                  product to others,
                                                                                                                  saved item for
                                                                                                                  reference).
managing the technology resources of seattle’s
city government. most importantly, GT shows
us practical examples of how governments use                                               Purchasing Clout
technology to improve operations and better
                                                                                            81%
                                                                                                      are directly
                                                                                                      involved in
serve constituents. This is the one magazine                                                          the purchase,
I always make time to read.
                                                                     ”                                selection or
                                                                                                      recommendation
— Bill Schrier, Chief Technology Officer, Seattle                                                     of IT for an entire
                                                                                                      enterprise/agency,
                                                                                                      division and/or
                                                                                                      department.


  Expansive Audience Impact:
  390,740 Potential Readers
circulation: 73,725
100% BPA Qualified, Direct Request
Pass-Along Rate: 4.3
Source: June 2010 BPA Statement/April 2009 Harvey Readership Study



                                                                                           Source: April 2009 Harvey Readership Study

				
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posted:8/3/2011
language:English
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