EXECUTIVE VICE PRESIDENT DIRECTOR OF MARKETING

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EXECUTIVE VICE PRESIDENT   DIRECTOR OF MARKETING Powered By Docstoc
					                         DIRECTOR OF MARKETING

                                Job Descriptions



Objectives

   To build strong and lasting agency/client relationships.

   To lead and strengthen the agency’s client teams in the competitive
    performance of building clients’ business.

   To ensure the superior performance of the marketing services department,
    which includes brand marketing, research, media, and sales promotion.

Status

   Reports to the President.

   Those reporting to this position are the heads of the media, research, brand
    management and sales promotion departments.

Duties and Responsibilities

   Establishes strategic marketing direction, long-range and annual planning for
    each account in the agency.

   Participates in new business pitches, with emphasis on the strategic
    marketing perspective.

   Maintains up-to-date knowledge in marketing, media, and research theory
    and technique. Keeps staff aware of new and significant developments and
    serves as a resource for all the staff.

   Recruits, hires, manages and evaluates personnel in his area, reviewing
    compensation, establishing staff account assignments. Makes
    recommendations to the Executive Committee on terminating or adding
    people.

   Actively trains his/her personnel in brand marketing, research and media.

   Promotes, when appropriate, the use of other agency services in executing the
    creative product and the total program – research, public relations, etc.
   Along with the Senior Vice President/Creative Director and President,
    prepares and presents annual presentation of agency’s credentials.

   Acts as marketing liaison with Senior Vice President/Creative Director.

   Maintains contact with key industry associations and organizations.

   Reviews all marketing strategies/research for clients as a “quality control”
    function.

   Assumes responsibility for health of agency/client relationships and
    achievement of client objectives.

   Achieves agency income objectives for each client.

   Assigns manpower (outside of creative) to particular clients.

   Forecasts agency revenue and department’s direct costs for year, based on
    client projections and income goals for his staff.

   Construction and negotiation of individual agency/client contracts to
    generate income in keeping with agency goals.

   Stays alert for opportunities to increase client activity and billing, as well as
    obtaining new business from existing clients.

Performance Standards

   Income and growth goals for clients, as set by Executive Committee, are met.

   The agency’s reputation grows regionally and nationally as an agency that
    uses strong creative to build brands.

   Client reviews reveal satisfactory relationships and activities in the account
    service area.

   As problems arise in agency-client relationships, they are proactively and
    satisfactorily dealt with in keeping with the Executive Committee’s wishes to
    retain and grow the client’s business.

   As problems arise in employer-employee relationships, they are proactively
    and satisfactorily dealt with in keeping with the Executive Committee’s
    policies and prescribed harmonious corporate culture.


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   Clients achieve their marketing objectives and credit the agency for their
    success.

   Agency positioning is competitively fulfilled in brand marketing, media,
    research, and sales promotion.

   Departmental budgets are met.

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DirectorMkt




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posted:8/3/2011
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Jun Wang Jun Wang Dr
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