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					WORLD DATING.org
 Online Dating Site




          Clayton & Co.
    Clayton@Lavishliving.com
        +639217772459
NONDISCLOSURE AGREEMENT

This NONDISCLOSURE AGREEMENT (this “Agreement”) is made this ___ day of __________, 2010, by and between
______________________ (the “Recipient”) and World Dating Organization, LLC, a limited liability corporation in formation,
together with its affiliates and subsidiaries “WDO“. (Recipient and WDO are each a “party”, and collectively the “parties”). In
consideration of the premises and the agreements contained in this Agreement, the parties agree as follows:

1.        In connection with the consideration of a possible transaction involving Recipient and WDO (a “Transaction”), each
party has agreed to provide the other party (the party providing information to be considered the “Disclosing Party” and the party
receiving such information the “Receiving Party”) certain confidential and proprietary information concerning their respective
business, financial condition, operations, assets, liabilities, personnel and prospects. All such information furnished by a Disclos-
ing Party, whether furnished before or after the date of this Agreement and irrespective of the form of communication, including,
without limitation, notes or other materials which, in whole or in part, are derived from, contain or reflect such information, is
collectively referred to in this Agreement as “Confidential Information.”

2.        For purposes of this Agreement, “Confidential Information” shall be deemed to include, but not be limited to, any infor-
mation, process, technique, program, or design relating to any project, work, development, manufacturing, marketing, financing or
personnel matter relating to the Disclosing Party, its present or future products, sales, suppliers, customers, employees, or business,
whether oral, written, graphic or electronic in form. “Confidential Information” shall not be deemed to include any information
which (a) is generally available to the public prior to disclosure or thereafter becomes available other than as a result of any dis-
closure by a Receiving Party in violation of this Agreement, (b) was known by the Receiving Party on a non-confidential basis prior
to, or comes to the knowledge of the Receiving Party subsequent to, the date hereof, (c) is obtained by a Receiving Party from a
third party not under any confidentiality obligation to the Disclosing Party, (d) is independently developed by the Receiving Party
without any breach of this Agreement or (e) is approved for disclosure by the Disclosing Party.

3.         All Confidential Information disclosed to a Receiving Party shall be kept in strict confidence and neither such Confiden-
tial Information nor the fact that the Confidential Information has been made available, that discussions or negotiations concerning
a Transaction are taking place or any of the terms, conditions or other facts relating to a Transaction shall be disclosed or made
available to any person or entity. All Confidential Information disclosed to a Receiving Party or its Representatives shall be used by
the Receiving Party and such Representatives solely for the purpose of evaluating and negotiating the Transaction and for no other
purpose.

4.         Miscellaneous. Recipient represents to WDO they will not disclose any information that is subject to any prior confi-
dentiality agreement to which Recipient is a party. This Agreement shall be governed by Florida law. This Agreement shall not
terminate and remain in force for perpetuity.

IN WITNESS WHEREOF, the parties have caused this Agreement to be duly executed as of the date first written above.

WORLD DATING ORGANIZATION, LLC



By:                                                                                   By:

Name: Clayton Clavette, Manager                                                       Name:


Date:                                                                                 Date:
                                                                     Table Of Contents
1.0           Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            1
1.1           Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     2
1.2           Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
1.3           Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .        2

2.0           Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
              2.1    Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
              2.2    Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

3.0           Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5

4.0           Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                5
              4.1     Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                  6
              4.2     Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                       7
              4.3     Service Business Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                  8
              4.3.1   Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                            8

5.0           Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                       8
              5.1       SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
              5.1.1     Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
              5.1.2     Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
              5.1.3     Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
              5.1.4     Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
              5.2       Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
              5.3       Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
              5.3.1     SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
              5.3.2     Paid Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            10
              5.3.3     Email Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .             10
              5.3.4     Mobile Phone Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
              5.4       Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
              5.4.1     Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            11
              5.5       Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

6.0           Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .            13
              6.1    Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

7.0           Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       14
              7.1       Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .           14
              7.2       Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                15
              7.3       Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              15
              7.4       Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                15
              7.5       Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .              18
              7.6       Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                20
              7.7       Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .          20

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       22
                                        International Online Dating Site

1.0 Executive Summary
The dating site reviews named the top countries subscribers. This includes the United States, Australia, and Europe. In the United
States, the Online dating market is expected to increase spending to $932M USD IN 2011.1 In Australia, It expects to generate 10
% growth 2010.2 IBIS World reports that from advertising and subscription, Australia generate $100M USD annually.


The online dating industry generates $188M USD in revenue annually.

Table 1. Market Trends of Online Dating sites in top three countries by Subscription



      US                                      $932M USD                   2011

      Europe                                  €549M                       2011

      Australia                               AU$100M                     2010


The Marketing Trends
The Online Publishers Association (OPA) and ComScore Networks say that online dating sites became the largest segment of paid
content. US Online dating market alone is expected to increase spending to $932M USD in 2011. World Dating will have special
features to hit two distinct market segments, 18-35 year olds females residing primarily in 3rd World countries, and 35+ year old
males residing in highly prosperous nations. This strategy also targets the younger age group which has a 9% annual growth rate
(US Market). The existing market that most online dating sites have captures a growth of 11%. With features embedded in this
plan exciting market opportunity between US and Asia is ensured.

Keys to Success
This plan has identified three keys to success which will be closely monitored.

1. Know the market. We have compiled extensive market research to provide it with accurate information regarding its target
      markets which is included.

2. Develop repeat clientele and commerce exchange or create a database of elite women who will attract affluent women.                   If
      we do not pick the right partners (like Netopia, Globe, Smart in all markets), strategy and network sites, the business will not
      progress.

3. Ensure sustainable profits. We will be run with a long- term vision.
Management
World Dating will be lead by a seasoned manager, Clayton supported by top notch international business consultant and web
master. He currently operates a Call Center business at the business hub center in Manila, Philippines. He has an excellent forecast
of the US and Asia dating site industry having settled in both countries with business agenda. He has conservatively forecasted
sales and profit for this plan to ensure and obtain pleasant profit margins for prospective years.
(background in event planning, casting, online media)




1
 www.wikipedia.com (Scientific American)
2
 Ibid.
3
 Jupiter Research.




                                                                                                                                         1
                                International Online Dating Site




1.1 Objectives
1.   Become the Top 3 international dating site in the US and Asian region within a year from its inception (2011).

2.   Achieve a 30% market share in the initial year along with the competition with other existing sites. This proposal
     intends to create a new market among the younger age bracket 18-35 years old. At the same time, capture a market
     share among the highest paid income age bracket 35+ years old males from U.S., U.K., Europe, Australia, Japan. This age
     bracket were the current market of existing international dating sites.

3.   Realize the efficiencies and accuracies gained with computer-assisted dating services thru the Pass-a-load technology
     and verified data base of women subscribers and other users.

4.   Introduce innovative strategies to eliminate scam related activities in the online dating site.

5.   Provide a legitimate earning scheme to women subscribers.



1.2 Mission

Create an innovative international dating site that establishes verified data
base of female on-line subscribers and users, state of the art media social
networking, and immigration advisory with a payment credit system.


1.3 Keys to Success
1. Establish innovative media hype to capture a new and emerging market by uploading videos and contents that features
     talents, interests, and hobbies of subscribers. Often, the reason why younger subscribers and conservative countries do not
     log into dating site is because of its shallow contents or difficulty to meet real people without being scammed. This business
     proposal also highlights the intend to verify membership and subscribers. Hence, eliminating and discouraging scams and
     other risks related incidents in an online dating sites.

2. Establish and Categorize a Specialized Subscribers. As a startup business in this industry, it is imperative to have a
     specialized market. Based on the existing market. A greater demand of online subscribers were the mixed captured market
     of the age bracket of the 18-35 years old and the 35+ years old.




                                                                                                                                      2
                                 International Online Dating Site
3. Added Features. To enhance and maintain the marketability of the site, it will ensure that sites will be visited and what re-
     ally call the attention of the subscribers were the ladies in it. The top media sites were the straight market as per cupid media
     sites. It maintains 30 straight markets, 2 gay markets, 1 single parent market and 1 military market. The US Market also says
     that the top market share registered were the straight dating sites ranked with the highest market share registered as 14.45%
     followed by 10.64%. Among the innovative services offered includes:

                       1. Verification of Photos – This plan includes budget for running a crew who will travel to different
                             shopping malls and night clubs and offer free photo shoots for the ladies and upload to our website,
                             growing our database, marketing our website and verifying that the girls exist and are in fact who they
                             say that they are.

                       2. Verification of Users. By creating a method for financially stronger men to easily pay for web access,
                             it ensures women are on video cam and in fact who are they claim to be. Furthermore, it eliminates
                             the common request to send money to purchase a webcam (which is in most cases a scam).

                       3. Web Café Mapping – Since women will be mapped closely on our site, as will the web cafes that
                             we work with, any male member can quickly identify the distance to a nearby café, again eliminating
                             scammers who claim to be too far from a café and request money to purchase a webcam.

                       4. Elimination of Scamming – Having the photos verified, and mapping webcafe’s, and including pay-
                             ment options for men to cover this minor expenses will significantly reduce the ability to scam on the
                             site leaving the inauthentic users to have to use competitors sites.

                             The risk from romance scams and internet fraud involving the Philippines is greater than ever.

                       5. Addition of Video Content – This is not a common feature among sites, and most girls can not afford
                             a video camera. However, in our castings at malls, we will offer free short video clips together with
                             some coaching to have the best content, the most content and the most authentic content.

                       6. Immigration Assistance - These will further maintain sustainability of the site by having legal features
                             and section to facilitate immigration inquiries thru consulting and advising. A particular self-help im-
                             migration questions may be posted along where subscribers will have easy access.

                       7. Travel Services. By partnering with a travel agency, we will create group tours where expats can meet
                             many women in a safe and efficient manner.

                       8. Payment Gateway. (Pass a load Technology) We allow male members to make small payments to
                             women to help pay for their internet services.


2.0 Company Summary
World Dating will be operating this proposed international dating site. It has a support of an established web development
team and a pool of financial and marketing consultants based in the Philippines, offering elite capabilities at the best prices
available.

Clayton currently operates a luxury Asset Marketing business utilizing a call center for its sales hub in the business center. He has
an excellent forecast of the US and Asia dating site industry having settled in both countries with business agenda.

He has conservatively forecasted sales and profit for this plan to ensure and obtain profitability within the first year.



2.1 Company Ownership
This business will start out as a Florida Based Limited Liability Corporation (LLC) owned by its management and investors.
As the operation grows, the owners will consider re-registering as a limited liability company in the state of Delaware, whichever
will better suit the future business needs.




                                                                                                                                        3
                                         International Online Dating Site
2.2 Start-up Summary
The company founders will handle day-to-day operations of the business and will work collaboratively to ensure that this business
venture is a success. He will be personally administering all the travels involved and oversee the marketing of the international dat-
ing site as proposed. The management herein waives the claims for salary but rather limit to personal expenditures included in the
administrative and operational costs.

It is estimated that the start-up costs will be $61,000.00 (including web design, operational, administrative costs, marketing, transportation and labor related expenses).
The start-up costs are shown in the higher detail below.

For the pre startup expenses, it is computed as $29,000.00. Cash required is $30,000.00 and current assets as $2,000.00. A total startup costs of $61,000.00

The monthly expense is estimated at $30,000.00 a month. The computation is based on the Startup expenses.



Table: Start-up (incorporating a 12 month budget)

  Start-up

              Requirements

              Start-up Expenses
              Business Planning & Consultancy                                             $   1,000
              Research & Development (Market Research)                                    $   1,000
              Transportation Expense (International)                                      $       0
              Transportation Expenses (Local)                                             $   2,000
              Artist and Crew (Video and Photography)                                     $   2,000
              Administrative Expense
              (Communications and local staff)                                            $ 1,000
              Website Design, Maintenance & Content                                       $10,000
              Operational Expenses (CEO’s as follows)                                     $     0
              CEO’s location                                                              $ 2,500
              CEO’s Transportation                                                        $ 4,000
              CEO’s Food Allowance                                                        $ 2,000
              CEO’s Miscellaneous Expenses                                                $ 2,500
              Marketing Expenses (Partnership with
              Internet Cafe’s, SMS, SEO and Google Adwords)                               $ 1,000

              Total Start-up Expenses                                                     $29,000

              Start-up Assets
              Cash Required                                                               $30,000
              Other Current Assets                                                        $ 2,000
              Long-term Assets                                                            $     0

              Total Assets                                                                $32,000

              Total Requirements                                                          $61,000




                                                                                                                                                                          4
                                 International Online Dating Site




3.0 Services
The proposed firm offers computer based online international dating services. Customers fill out a comprehensive questionnaire/
survey and the computer, by making logical connections with people’s characteristics and likes and dislikes, makes an estimate
as to who might be a good match for this person for his date. The value of the computer is that once a relevant survey has been
developed the computer can quickly and accurately make comparisons between applicants and is accurate in its predictive ability,
at least from the level of the information provided by the clients, choose a good date for the person. The following information is
some of the information captured by the survey (please note that this is not an exhaustive list):

•	   ON-LINE COMPATIBILITY TEST (much like eharmony)

Basic:                                    •	   Body Art                                  •	   Background/Cultural:
•	   Gender                               •	   Appearance                                •	   Nationality
•	   Age                                                                                 •	   Education
•	   Lives in                             Lifestyle:                                     •	   Languages spoken
•	   Relocate                             •	   Drink                                     •	   English ability
                                          •	   Smoke                                     •	   Korean ability
Appearance:                               •	   Marital Status                            •	   Religion
•	   Hair color                           •	   Have Children                             •	   Religious preferences
•	   Hair Length                          •	   Number of Children                        •	   Chinese sign
•	   Hair Type                            •	   Oldest Child                              •	   Star sign
•	   Eye Color                            •	   Youngest Child
•	   Eye wear                             •	   Want (more) children                      Hobbies & Interests
•	   Height                               •	   Have Pets                                 •	   Entertainment
•	   Weight                               •	   Occupation                                •	   Food
•	   Body Style                           •	   Employment Status                         •	   Music
•	   Ethnicity                            •	   Income                                    •	   Sports
•	   Facial Hair                          •	   Home Type
•	   Best Feature                         •	   Living Situation



Added Features

To maintain the marketability of the site, it will ensure that sites will be visited and what really call the attention of the subscrib-
ers were the ladies in it. The top media sites were the straight market as per cupid media sites. It maintains 30 straight markets, 2
gay markets, 1 single parent market and 1 military market. The US Market also says that the top market share registered were the
straight dating sites ranked with the highest market share registered as 14.45% followed by 10.64%. Among the innovative services
offered includes:

                                                                                                                                      5
                                       International Online Dating Site
As discussed in the previous pages, the proposed online dating site intends to eliminate scam by verifying the users, photo, con-
tacts and details. The procedure as follows:

Step 1. World Dating International Dating Site will establish a crew and management that will maintain a data base of female
subscribers.

Step 2. A partnership with a Mobile Company will be establish to maintain a feature in the site where female subscribers
can generate sms load credit and account.

Step 3. Internet Cafe’s (Netopia and other credible partners) shall serve as a marketing tool to ensure that subscription is
maintained.

4.0 Market Analysis Summary
The online dating industry is now worth $4 billion worldwide growing industry. The US, Europe and Asian Market as discussed
in this summary explains the potential success of this venture. In the US, $20M USD internet users visited online dating site. An
increase of 6 Million paid subscription in Europe is projected in 2011. In Asia, the growth is tremendous.

Japan had registered over 1,600 dating sites in the first month of the new regulations law, India is expected to reach 140
million by 2010 and China is expected to be worth $175M USD in 2010.


...in some countries more friends are online than offline.




This graph in China shows the growing population of online dating community in Asia.




Market overview
•	   The online dating market will reach $932M USD in 2011
•	   The European online dating market will double revenues from €243M in 2006 to €549M in 2011
•	   A total of 6M paid users is expected by 2011 in the European dating industry
•	   Revenues on US dating sites will increase from $900M USD in 2007 to $1.9B in 2012
•	   It is estimated that the mobile dating market will grow to $1.4B by 2013
•	   By 2013, the user generated content market is expected to be worth £7.3B




                                                                                                                                    6
                                        International Online Dating Site
General Online Dating Industry
2010
General Information
•	    Married couples who met online have an average courtship period of 18.5 months. Married couples who met offline court-
      ship period last on average 42 months.2
•	    The online dating industry is now worth $4 billion worldwide.4
•	    In 2010 it is estimated that Craigslist will earn $122 million with $88 to $99 million being profit. The Adult Services listings
      make up 30 percent of the revenue.5
•	    In the last year 17% of couples who married met on a dating site. 6
•	    1 in 5 singles have dated someone they met on a dating site.6
•	    1 in 5 singles are currently in a committed relationship with someone they met on a dating site.6
•	    There is an estimated 22.6 million single Catholics in the U.S.10
•	    The top 3 religions where both the man and the woman in a married couple are from the same religion are: Hindus (90%),
      Mormons (83%), and Catholics (78%) 10
•	    In 1960, 88% of men aged 35-44 were married, for women it was 87%. By 2007 this percentage had fallen to 69% for men
      and 72% for women. 10
•	    According to mobile research group Ground Truth, mobile dating saw a 92% increase in users since the summer began. 16
•	    The average user of a mobile phone spends 12 minutes and 44 seconds on mobile dating sites per week. 18
•	    According to Ground Truth, Flirtomatic was the #1 visited dating site this summer through a mobile phone. Match.com was
      ranked 7th and eHarmony was 17th. 18


North America
•	    Women who marry a younger men suffer from a 20% increase in mortality rates when compared to marrying someone with a
      similar age. 7
•	    Women on average wait until they are 26 to marry. For men it is 28. 9

•	    In the United States there are 51 million smartphone subscribers.                                              12

•	    On the mobile phone, application use and surfing the internet increased by over 110% in 2009.      12

•	    Texting generated $80 billion of revenue in 2009 and is projected to generate $126 billion by 2014. 12
•	    Online dating nationwide increased 15% from May 2009 to May 2010. In the Bay area (San Francisco, San Jose and Oakland)
      it increased 22% in the same period of time. 14
•	    Traffic to dating sites in the U.S. rose over 13 percent in 12 months, ending in July. Internet use only increased by 9%. 19

Australia
•	    Growth predicted by IBISWorld for the dating industry may reach 10 percent in 2010 to $100 million AUD from subscrip-
      tions and advertising. 1
•	    Currently there are about 1.5 million online dating accounts in Australia. This is expected to increase to almost 2 million by
      2020. 1
•	    The Australian Competition & Consumers Commission (ACCC) released statistics showing that people reported 550 online
      dating scams in 2009. This is an increase of 30 percent from 2008. 8

China
•	    As of June 15, 2010 China’s soldiers are not allowed to use online dating sites. 11

Japan
•	    *censored*ui Marriage-Hunting Café is the government’s new online dating site for Japanese singles. This is a free service
      aimed at increasing Japan’s fertility rate of 1.34 children per woman. 15

United Kingdom
•	    Someone who has had private education is twice as likely to cheat on their spouse. 13


References:
1.          Australian Online Dating Statistics for 2010
2.          More Older Couples met through Online Dating
3.          Better Business Bureau Complaints on the rise for Dating Sites
4.          Zoosk’s new iPhone Application and Chat Feature
5.          Craigslist Revenue Report 2010
6.          Match.com Releases Study on Trends in Online Dating


                                                                                                                                         7
                                       International Online Dating Site
7.           Women Marrying Men - 2 Statistics
8.           Cupid Media Advocates Online Dating Safety
9.           Young Couples now Waiting to Marry
10.          Catholic Singles are Looking to Faith to find Matches
11.          No Online Love for Soldiers in China
12.          Mobile Dating Statisitcs
13.          Private Education Breeds Adulterers - UK
14.          Online Dating on the Rise among Bay Area Singles
15.          The Japanese Government Gives Cupid A Run For His Money
16.          Top Cities in the U.S. for Dating - 2010
17.          New York Follows New Jersey with Online Dating Safety Law
18.          Mobile Dating Popular this Summer
19.          eHarmony UK set to Raise the Bar
20.          OPW - Sep 17 - Europe has a high concentration of users with significant disposable income. The dating world in each market is dominated by 1 or 2 major
players with no niche sites which creates a big opportunity. Niche dating sites require less members to be viable, the critical mass is ~3K-5K members and there is a
low cost of acquisition per member, according to Mark Harrison. However VAT is a major expense in Europe (18-25%). “To legally avoid VAT, don’t do business with
companies from your home country”, advised Mark. Dating Factory is a white label dating provider offering a complete dating solution - from promoting other sites on
the platform to creating a mainstream or niche dating site of your own and having other affiliates promote it for you. - Mark Harrison, VP Sales of DatingFactory.

(CITE - http://www.onlinepersonalswatch.com/news/2010/09/idate-coverage-dating-software-for-the-european-market.html)



Understanding the Online Dating Market

1. The Top 3 Major Countries Subscribers
The dating site reviews named the top countries subscribers. This includes the United Sates, Australia, and Europe. In the United
Sates, the Online dating market is expected to increase spending to US$932M IN 2011. In Australia, It expects to generate 10 %
growth 2010.

IBIS World reports that from advertising and subscription, Australia generate US$100M annually. In Europe, 6 per cent of the total
population subscribe to online dating sites. It has 2.8 Million paid users with a monthly generated income of €273M .

Table 1. Market Trends of Online Dating sites in top three countries by Subscription



      US                                      US$932M                                    2011

      Europe                                  €549M                                      2011

      Australia                               AU$100M                                    2010


Additional Information of the US, Europe, Asia Market

US Online Dating Market

•	    10% of Internet users visited at least one online dating site in 2006

•	    10% of the consumers in Jupiter’s survey said they posted a free profile on an online dating site in 2006.

•	    In December 2006, more than 20 million US Internet users visited online dating sites, says comScore.

Online Dating in Europe

•	    Jupiter Research has also found that European online dating sites are attracting new users and will double revenues from 243
      million euros in 2006 to 549 million euros in 2011.

•	    European consumer usage of online dating sites has shown consistent growth since 2003.



                                                                                                                                                                  8
                                International Online Dating Site

•	   The European online dating market will increase to 6.0 million in 2011, said Jupiter Research.

•	   In 2011 Europeans will spend more than three-quarters as much as US users on online dating sites.


In Asia.

Launched in 2000 as AsianEuro.com, the site was one of the first niche dating sites catering specifically to the Asian market. Asian-
Dating.com has since grown into one of the largest online dating services for Asian singles featuring a diverse membership of over
1 million singles worldwide. The site’s membership of Asian women consists of local and expatriate singles from China, Vietnam,
Thailand, Philippines, Indonesia, Korea, Japan and several other smaller Asian countries as well.(Source: Online PR News, April 11
2010 (www.onlineprnews.com)

In China

According to the Chinese Government, the number of internet users in China stood at 111 million as of January 2006, making it
the second largest internet user base after the USA. Sixty percent of these nouveau ‘netizens’ are unmarried and under 30. Small
wonder, “Net Love” is getting more popular among young Chinese. Synovate Business Consulting estimates the online dating
market in China to grow from USD 16mn in 2004 to USD 250mn in 2010. A near 1,500% increase. (Source: www.synovate.com)

There are about 10 million netizens using online dating services, and the number of singles who want to connect with others will
multiply from 6.5 million in 2004 to 30 million in 2008.

Moreover, 80% of all net users will have broadband connection by 2007, aiding growth of other value-added services such as
Voice over Internet Protocol and on-demand video. With the current humble 10% of the Chinese population with net access, the
market represents significant growth potential for portals and local-regional-global online dating services alike, among companies
such as MSN, Yahoo, AOL, Meetic, FriendFinder and Match.com.


The previous discussions explains the existence of the market of the online
dating site in the top three countries in terms of subscription and in countries
and region in terms of expansion.

Comparative Advantage of On Line Dating Site in terms of Geographical Location


There has been a growing need of dating sites in regions such as North America, Asia and Europe and in countries such as
Australia, China, Japan, India, US and United Kingdom.

According to Marketdata Enterprises,

The online dating industry generates $1.8 billion in revenue annually


                        North America                    Figure 1. This figure depicts the comparative
                                                         advantage of an online dating site in the region
                                                         in the following order. The market need in Asia
                              Europe                     is growing (in this figure with a wider base).
                                                         India has 15 Million (Source: DateIndia.com)
                                                         online dating subscriber, China has 140Million
                                 Asia                    (IsZhenai.com).




                                                                                                                                   9
                                International Online Dating Site
Market Survey of Usage by Age

US Market

A priority market segment has been identified in this proposal. These segments are identified by age, 20-35 year olds and 36-60
year olds. Recognizing that each group has different goals in an online international dating. They are clustered because they re-
spond differently to marketing messages. The proposed firm who will run this dating site will target each group distinctly. In terms
of potential customers, the elder group contains more potential customers. However, innovative hip strategy which will be used
may see as potential to leverage in capturing the younger group.

UK Market

In the UK, singles aged 55 and older are the most active online daters. 62% have used a dating site and have gone out on average
8.2 dates and had 2.1 long term relationships. On average 2.4 sexual partners where also found.

Australia

Singles 50 plus have been increasingly using online dating sites over the last few years. Some dating sites are seeing a 30% increase
in these members each year. The statistics above says that the niche market of an online dating site in countries were subscription
is higher were age bracket of 36 years old and above.



Market Survey of Usage by Age

One of the facts of online dating is that there are more men than women online. For example, Match.com recently told ABC News
that 59% of their subscribers are men and 41% are women. You can confirm the ratio yourself by doing searches for
profiles (Source: www.edatereview.com)




Male and Female Ratio - Online Users of Dating Sites




                                                         FEMALE
                                                         MALE




The following data indicates the potential of this business venture. The increasing demand of online dating users and subscribers
and the proposed innovative strategy and services of firm all ensures profitability. The Following table summarizes the potential
market and subscribers by region, country, sex, age and sex.




                                                                                                                                  10
                                International Online Dating Site

4.1 Market Segmentation

DATING SITE CLASSIFICATIONS

1. Local Based Searches
    – People looking for love in the own neighborhood.




2. Religious Based Searches
    – People who are in minority type Religions and find it difficult to search for a partner in their local area.




3. Same Sex Searches
    – Gay individuals seeking like-minded partners




4. Sexual Exchange Searches
    – People typically looking for “Not Strings Attached” type relationships, or often money in exchange for “services” or compan-
    ionship.




5. International Searches
    – People Looking for Partners from countries other than their own, or for people with nationalities other than their own,
    within their country.




The above mentioned market identified has segmented their market into two distinct segments. These segments are identified by
their age. Demographic and assorted details include:




                                                                                                                                11
                                   International Online Dating Site
36-60 year olds:

•	   Incomes of $55,000- $100,000.
•	   65% of the people have a college degree.
•	   41% have been married once.
•	   As they grow older they have had increased difficulty finding others their age.
•	   Have a tried a multitude of methods for meeting people, generally unsuccessful.
•	   Take the position that it cannot hurt to try new methods of meeting people.


Market Segmentation by Sex

A review of three major dating sites reveals that predominant subscribers were men, the data and statistics below affirms.


Male 53%
Female 47%
Source: MediaMetrics   (http://forums.plentyoffish.com/datingPosts12661930.aspx)




Demographic by Sex Ratio (On Line Subscribers)
Source: Media Metrics


eHarmony’s membership is about 58% female and 42% male, whereas the ratio at Match.com is about the reverse of that. When
you get into the specialty niche websites where the primary demographic is male, you typically get a very unbalanced ratio of male
to female or female to male (Source:www.wikipedia.com).




                                                                                                                              12
                                International Online Dating Site
Demographics of Online Subscribers by Sex Ratio




                                                   MALE
                                                   FEMALE




Demographic by Sex Ratio (On Line Subscribers) Source: eHarmony

Table: Market Analysis

 Market Analysis
 Potential Customers      Growth   2010            2011            2012          2013          2014          CAGR

 Online Subscribers by
 Region (North America)   5%       15,000,000      15,750,000      16,537,500    17,364,375    18,232,594    5.00%
 Online Subscribers by
 Region (Europe)          4%       14,000,000      14,560,000      15,142,400    15,748,096    16,378,020    4.00%
 Online Subscribers by
 Region (Asia)            4%       15,000,000      15,600,000      16,224,000    16,872,960    17,547,878    4.00%
 Online Subscribers by
 Country (China)          4%       140,000,000     145,600,000     151,424,000   157,480,960   163,780,198   4.00%
 Online Subscribers by
 Country (India)          4%       15,000,000      15,600,000      16,224,000    16,872,960    17,547,878    4.00%
 Online Subscribers by
 Country (Philippines)    4%       10,000,000      10,400,000      10,816,000    11,248,640    11,698,586    4.00%
 Online Subscribers by
 Country (US)             5%       1,000,000,000   1,050,000,000   1,102,500,000 1,157,625,000 1,215,506,250 5.00%
 Online Subscribers by
 Age (21-35)              11%      5,000,000       5,550,000       6,160,500     6,838,155     7,590,352     11.00%
 Online Subscribers by
 Age (36-55)              15%      15,000,000      17,250,000      19,837,500    22,813,125    26,235,094    15.00%
 Online Subscribers by
 Sex (Male)               10%      40,000,000      44,000,000      48,400,000    53,240,000    58,564,000    10.00%
 Online Subscribers by
 Sex (Female)             0%       30,000,000      30,000,000      30,000,000    30,000,000    30,000,000    0.00%

 Total                    5.07%    1,299,000,000   1,364,310,000   1,433,265,900 1,506,104,271 1,583,080,850 5.07%




                                                                                                                    13
                                 International Online Dating Site




4.2 Target Market Segment Strategy
Recognizing that the two groups are quite distinct, will allow us to rebuild a distinct, innovative and responsive strategy for reach-
ing each target market. For a multitude of reasons, there is the common thought that people of this age group should have no
problem meeting people. That is why an innovative strategy as proposed in this business plan needs to be enhanced. Conversely,
for the older crowd, a competitive strategy responsive to features above must be enhanced so we go thru with the market viabil-
ity. Additionally, each group has different goals that they hope to get out of this service. The younger crowd is looking more for
someone to spend time with, a short-term commitment type relationship. The older crowd, facing the realities of companionship
is looking for a more long-term relationship.

With regard to age, male subscribers were higher by 7-10 per cent. This is the reason why when it comes to the proposed site
which will be administered in the Philippines, it follows with the recommendation that the company should implement a strategy
that will attract female subscribers and members.



4.3 Service Business Analysis
I. The Service Business Model

International dating sites has bridged the gap between meeting potential partners from different continents and made it quite
simple. It hits the market share of the usual sites capturing higher shares such as finance and porn sites.

More and more people are considering dating services as a viable and exciting option. It is not totally clear as to why the online
services would have such a positive impact on the entire industry as opposed to just their segment. Industry experts believe that
the online services served as a way of legitimizing the industry as a whole as an effective way of meeting quality people.


The market has landed higher acceptability to various regions, groups and af-
filiations and credible, user friendly, easy to use sites have continued to gener-
ate profits reaching as far as the targeted US$932M this 2010.
Tourism plays an important role in the Philippine economy. In the year 2000, net tourism income in the Philippines totaled to 2.1
billion U.S. dollars. Most of the foreign tourists came from the United States, Japan, South Korea, Hong Kong, New Zealand, and
The Netherlands. There were also tourists coming from Taiwan, Australia, Great Britain, Germany, Canada, Israel, Russia, Spain,
Poland, France and Singapore. The recent 2008 survey says that the total number of tourists in the Philippines reached 2.944.135.



                                                                                                                                     14
                                       International Online Dating Site

There were no available data as to how many of the tourist in the Philippines subscribe into Philippine dating sites available in the
market. However, a probable number of these travelers were subscribers. An approximate of at least 20-30 per cent of the total
number of tourists were subscribers says PhilippinesDatingWomen.com.




Percentage of Online Dating Subscribers to Total Number of Tourists and Expats who visited
Philippines Annually. Source. Wikipedia, 2008, Philippine Tourism.



II. The Service Business Model Strategy

First Tier, Create a data base of female subscribers by making an easy access photo and video shoot among the most strate-
gic locations in the Philippines including but not limited to malls and clubs.




Icon is one of the Most Popular Club in Manila. An avenue where Expats and Asian girls meet and date.




                                                                                                                                  15
                                        International Online Dating Site




The Malls and Dining Shop in Metro Manila were also haven for Filipina Girls.




Some of the Shopping Malls in Manila are know as as a dating venue for Filipinas.


Second Tier, Partner with the internet cafe’s in the different strategic locations in the Philippines. The Internet cafe’s will
be partnered by this proposed internet dating site company and will provide an access vis-a-vis its print and online ads in their
respective cafe’s to market the site.

4.3.1 Competition and Buying Patterns

The Business plan is to break into the majority of Asian and Latin American markets. We are focusing typically on 3rd world coun-
tries with a population base that is highly sought after by Americans, Europeans and Australians. Therefore we will show competi-
tion based on the following two criteria:

1.    International Dating Sites- Sites concentrated on connecting people seeking partners from two different countries, or seeking
      partners of a different nationality from within their own country.
2.    We will organize competition based on Countries or Regions or Markets
            Philippine Competition:
            •	   FilipinoKisses.com
            •	   FilipinaHeart.com
            •	   FindLoveAsia.com

            Muslim Competition:
            •	   Chummyclub.com




                                                                                                                                 16
                           International Online Dating Site
Competitor Site Review
                                                   FilipinaHeart.com
                                                   Rating: ■■■■□

                                                   FilipinaHeart.com is a dating website where you can meet beautiful
                                                   Filipino girls. Whether you are looking for new friends to chat with,
                                                   a girlfriend or even a Filipina bride, this site will help you along the
                                                   way.

                                                   Number of Members             :         118,000
                                                   Cost                          :         Starting from $24.99 p/m
                                                   Regions covered               :         Philippines
                                                   Online Since                  :         2001
                                                   Category                      :         Foreign Bride
                                                   URL                           :         filipinaheart.com




  Site Highlights

 •	   Dating Advice                      •	   Hobbies and Interest Groups            •	   Favorite List
 •	   Video Profiles                     •	   Free Trial                             •	   Chat Rooms
 •	   Multilingual                       •	   Success Stories                        •	   Photo Uploads
 •	   Free Browsing                      •	   Matchmaking Tools                      •	   Instant messaging
                                                                                     •	   Email



  Additional Information

 Languages                 :   English, German, French, Japanese
 Ethnicity                 :   Asian, Any
 Age Range                 :   18-24, 25-34, 35-54, 55+
 Regions                   :   Philippines, International
 Religions                 :   Any
 Relationships             :   Foreign Marriage
 Type                      :   Foreign Bride
 Browse Profiles           :   Yes
 Male/Female ratio         :   Not disclosed
 Adult Content             :   No
 Membership Types          :

 Free Membership
                       Gold Membership                   Platinum Membership                Diamond Membership
                       - 1 month         $ 24.99         - 1 month       $ 29.99            - 1 months   $ 29.99
                       - 3 months        $ 49.99         - 3 months      $ 59.99            - 3 months   $ 59.99
                       - 6 months        $ 74.99         - 6 months      $ 99.99            - 6 months   $ 99.99
                       -12 months        $ 99.99         -12 months      $119.99            -12 months   $119.99




                                                                                                                              17
                                International Online Dating Site
                                                          Filipino Friend Finder
                                                          Rating: ■■■■□

                                                          Filipino Friend finder is one of the leading personals networks for Asian
                                                          dating. Join millions of exciting female and male members worldwide.
                                                          The site offers a number of ways getting to know other members while
                                                          maintaining your privacy and safety. Sign up is free and easy.

                                                          Number of Members            :            400,000
                                                          Cost                         :            From $12.99 p/month
                                                          Regions Covered              :            Philippines
                                                          Online Since                 :            2000
                                                          Category                     :            Asian
                                                          URL                          :            filipinofriendfinder.com




Filipino Friend finder is an online dating site where single Filipinos can meet for friendship and romance. Not only can one browse
for free but they can also sign up for a free standard membership, allowing access to email and chat features. Signing up for the
Silver and Gold memberships entails a monthly, quarterly or yearly subscription fee but offers benefits such as advanced search
options and priority listings. As one of the FriendFinder network of sites, Filipinofriendfinder.com has all of the features one
would expect of a leading dating service.

Once online, members can search through compatible profiles from anywhere in the world and bookmark them on their Hotlist,
or they can engage themselves in the lively Blogs and Forums that are part of the site. Filipino Friendfinder also offers members the
chance to mingle and get to know each other better through email, chat, and video messaging. Although this website is an ideal
place for those who share a common culture and background to connect, all people of all backgrounds, races and ethnicities are
openly welcome to join. Whether seeking friendship or romance, this only generates a more diverse and varied database. The site
can be viewed in English or Tagalog.


   Site Highlights

  •	   Block/Ignore Member                      •	   Message Boards
  •	   Blogs                                    •	   Online Magazine
  •	   Email                                    •	   Photo Uploads
  •	   Live Chat                                •	   Picture Voting & Rating




   Additional Information

  Languages                     :     English                     Relationships                 :      Long Term
  Ethnicity                     :     Asian, Any                  Type                          :      Asian
  Age Range                     :     Any                         Browse Profiles               :      Yes
  Regions                       :     Philippines                 Male/Female ratio             :      75:25
  Religions                     :     Any                         Adult Content                 :      No
                                                                  Membership Types              :

  Free Basic Membership
                                    Silver membership                   Gold Membership
                                    - 1 month         $ 12.99           - 1 month       $ 19.99
                                    - 3 months        $ 24.99           - 3 months      $ 34.99
                                    -12 months        $ 69.99           -12 months      $ 99.99




                                                                                                                                 18
                                International Online Dating Site

                                                            Cherry Blossoms
                                                            Rating: ■■□□□

                                                            Cherry Blossoms is for marriage minded men and women seeking an
                                                            international partner. The company was established in 1974 and is cred-
                                                            ited with many successful marriages and lasting relationships.

                                                            Number of Members           :            62,000
                                                            Cost                        :            1 month $29.95
                                                            Regions Covered             :            Philippines
                                                            Online Since                :            1996
                                                            Category                    :            Asian Brides
                                                            URL                         :            blossoms.com




Blossoms, also known as CherryBlossoms.com, is an online resource that helps individuals find love and marriage internationally.
The website is an online expansion of Cherry Blossoms, Inc, the international dating service originally founded in 1974.

Though many hail from the United States, members looking to find romance make their residence in such countries as Australia,
Canada, China, Indonesia, United Kingdom, Europe, Hong Kong, South America, Malaysia, Thailand and Russia. Not only does
the site provide its members with useful features such as chat and email, it offers a Visa Support Service that guides individuals
through the sometimes complicated process of international marriage.

Blossoms.com is a dating and marriage service with a solid foundation thanks to its thirty five years of experience. Those who opt
for a six month membership with the site are guaranteed to find a marriage match or receive an additional six months of member-
ship free of charge.


   Site Highlights

  •	   Advanced Searching                       •	     Testimonials                         •	   Customize your Profile
  •	   Email                                    •	     Virtual Kisses                       •	   Instant Messaging
  •	   Fiancee Visa Advice                      •	     Bookmark Feature                     •	   Friends List
  •	   Newsletter                               •	     Who is Online                        •	   Photo Uploads




   Additional Information

  Languages                     :      English                     Relationships                 :     Foreign Marriage
  Ethnicity                     :      Asian, Any                  Type                          :     Asian Brides
  Age Range                     :      Any                         Browse Profiles               :     Yes
  Regions                       :      Philippines                 Male/Female ratio             :     Not Disclosed
  Regions                       :      CA, CH, PH, Russia          Adult Content                 :     No
  Religions                     :      Any                         Membership Types              :
  Niche                         :      Mail Order

  Free to join with option          Membership Plans
  to upgrade to paid plan           - 5 Day Intro           - $6.95
                                    - 12 Months             - $119.95 - $9.99 per month
                                    - 6 Months              - $79.95 - $13.33 per month
                                    - 3 Months              - $49.95 - $16.95 per month
                                    - 1 Month               - $29.95


                                                                                                                                 19
                          International Online Dating Site

                                                     Shanghai Expat Personals
                                                     Rating: ■■□□□

                                                     We believe that the quality of your life is highly related to the quality of
                                                     your friendships. Our mission is to improve our users’ lives by helping
                                                     them find interesting new friends. Shanghai Expat Personals’ services
                                                     and websites are owned and operated by Meta4 Group Limited.

                                                     Number of Members             :            2,000,000
                                                     Cost                          :            1 month $29.95
                                                     Regions Covered               :            Shanghai, Hong Kong, Japan
                                                     Online Since                  :            Not disclosed
                                                     Category                      :            Expat
                                                     URL                           :            personals.shanghaiexpat.com




Site Highlights

•	   Advanced Searching                     •	   Guided Tour
•	   Email                                  •	   Forum
•	   Video Chat                             •	   Penpal
•	   Instant Messaging                      •	   Language Exchange




Additional Information

Languages                 :      English, Any               Relationships                   :     Foreign Marriage
Ethnicity                 :      Any                        Type                            :     Expat
Age Range                 :      Any                        Browse Profiles                 :     Yes
Regions                   :      International              Male/Female ratio               :     Not Disclosed
Religions                 :      Any                        Adult Content                   :     No
                                                            Membership Types                :


Free Registration             VIP Subscription             Open Subscription                    VIP/OC Bundle Value Package
                              - 1 month        $27.95      - 3 months      $52.95               - 3 months        $93.95
                              - 3 months       $51.95                                           - 6 months        $152.95
                              - 6 months       $75.95                                           - 12 months       $245.95
                              -12 months       $99.95




                                                                                                                               20
                               International Online Dating Site
Comparative Analysis of Existing Top Sites

1.Plentyof Fish vs. World Dating


   Features                              PlentyofFish.com                                     World Dating
                                         www.plentyoffish.com

   Location                              Canada,USA,UK                                        US,Canada,Europe,Asia


   Subscription                          Free                                                 Paid

                                         13M views page per day                               Intends to be one of the top 3
                                                                                              site at the end of 2011 with the
                                                                                              average of more than 13M views
                                                                                              page per day


   Special Features                      The Only Site that Segregates the user               Added Feature To Segregate Use
                                         database On the Spot                                 Data Base On the Spot
                                         No similar Features
                                                                                              Women Subscribers will be re-
                                         Market Limited to US, UK, Germany                    ceiving sms credits per chat

                                         One of the Top 3 dating sites                        Will cover US and Asian Market
                                         in North America
                                                                                              Limits ages of female subscribers
                                         55% of my members are paying members
                                         on other sites or have been in the past.             Intends to be one of the top 3
                                                                                              site in Asian, US, Europe

                                                                                              Engage more than 55% of paying
                                                                                              members to log in the site


                                         Incorporate social networking features and           Pass-a –load – sms Phone Credit
   Innovative Strategy                   try to stop Myspace and Facebook from                given to women
                                         taking over the dating industry                      subscribers.




Analysis: The Plentyoffish.com is used as a basis of the market research to establish the strength of the World Dating site.
Plentyoffish.com should be a measure to how innovative is the idea of the proposed site.


One learning measure from this analysis is for the proposed site to have a
feature similar to the distinct feature of Plenty of Fish which is an on the spot
segregation of users data base. With the presence of this features, the site
landed among the top 3 site in Canada.




                                                                                                                                  21
                               International Online Dating Site
2.Match.com vs World Dating


   Features                              Match.com                                           World Dating
                                         www.seniorliving.about.com

   Location                              Worldwide                                           Worldwide


   Subscription                          29.99USD                                            Average US$29.99 to males

                                         15Million Subscription                              Within 1 year targeted more than
                                                                                             15Million

                                         200,000 matches/yr                                  Target more than 200,000
                                                                                             matches in 2011.

                                         Highest market in terms of age                      U.S. males ages 30-80
   Special Features                      at 50 yrs old above
                                                                                             Will target both babyboomers
                                                                                             and the market of match.com

                                                                                             Filipina (females) 18-35


                                         Free Online Magazine                                Immigration Advisory (more
                                                                                             specialized features)
                                         Readers Pool Available                              Video and chat provided

                                         Match Talk                                          Partnership with Philippine
                                         Match.com Mobile                                    Mobile Companies, Web Cafes

                                         6 months guarantee                                  Suggested to have Marketing
                                         – If no match found will get 6 month free           Strategy to Capture New Market
                                         subscription                                        (Free 1 month Subscription)


   Innovative Strategy                   6 months guarantee                                  Credible data base of woman
                                                                                             singles

                                                                                             Categorize and limit female
                                                                                             subscription to 35 years old and
                                                                                             below




Analysis. Competition with this site Match.com has three tiers (1) The site should be able to launch a competitive brand. A
competitive brand in this competition would mean an easy to remember site and should carry along built in credibility (eg verified
users and data base) (2) There should be a similar counter strategy to its 6 months guarantee. And (3) capitalize on a specialized
services on immigration consultancy and advisory considering that this is not present among sites that we have reviewed.




                                                                                                                                22
                         International Online Dating Site
3.Eharmony and World Dating.



   Features                    Eharmony                                       World Dating
                               www.eharmony.com

   Location                    50 US states and 200 Countries                 Should cover potential Expats
                                                                              market where marriage to Filipina
                                                                              and other Asian singles (women)
                                                                              are predominant.


                               15 Million Regular Members                     Target at least 15 Million Regular
   Subscription
                                                                              Membership at the end of 2011.
                               The most Expensive at the rate of
                               59.95USD per month                             Introduce an average subscription
                                                                              of US$20.95
                               Other options for subscription
                               To go as far as 20.95 for advance and bulk
                               payments.


                               Scientific Approach for dating                 Pass-a –load to women
   Special Features            This is the main feature and characteristics   subscribers.
                               for this site.
                                                                              Provide an alternative payment to
                               According to the 2005 Harris Interactive       women subscribers thru Smart-
                               study, around 90 members of eharmony           Money.
                               gets married everyday.
                                                                              Partnership with Philippine
                                                                              mobile companies



   Innovative Strategy         Scientific Approach and Models to Rela-        Well defined and managed data
                               tionship Matching                              based. International Standard
                                                                              Recruitment and PhotoShot.




                                                                                                                   23
                               International Online Dating Site
4. Cupid Media. Com vs. World Dating


   Features                              Cupid Media                                         World Dating
                                         www.cupidmedia.com

   Location                              USA, Canada, Europe, Asia, Africa, Latin            World wide
                                         America, Australia and the Pacific
                                         Cupid Media’s head office is located on
                                         the Gold Coast, Australia


   Subscription                          15 million customers                                15 million customers at the end
                                                                                             of 2011


   Special Features                      Video, audio and text instant messaging,            Pass- a –load a load technology
                                         Video recording of member profiles                  never before implemented in this
                                         » Show interest alerts, favorites lists, my         space.
                                         match lists
                                         » Multi-lingual interfaces available in Eng-        Ability to structure exclusive deals
                                         lish, French, German, Spanish, Portuguese,          with cafes and phone companies
                                         Dutch, Finnish, Norwegian, Swedish,                 to eliminate competitors trying to
                                         Japanese, Korean, Chinese, Vietnamese               copy us.
                                         and Indonesian
                                         » Automated translation of member profiles
                                         and messages



                                         Database driven interactive dating sites            Credible data base of woman
   Innovative Strategy
                                         focused on niche markets based on ethnic-           singles.
                                         ity, religion, physical appearance, sexual
                                         preference or special interests                     Categorize and limit female
                                                                                             subscription to 35 years old and
                                                                                             below




Analysis. The niche market of CupidMedia.com is based on providing parallelism among its subscribers based on ethnicity, inter-
ests and geographical location. One challenges of an online dating site addressed by CupidMedia is accessibility to meet in person
among subscribers. By categorically citing the country where membership is based, accessibility is addressed.




                                                                                                                                    24
                                 International Online Dating Site
Market Analysis
There are two major components of a start up online dating site according to Computer World analysis by Robert L. Mitchell, one
is Inventory and the other is Differentiation.

The above comparative analysis with other existing top performing sites will help us evaluate and introduce strategies to provide
an efficient counter-inventory and potential and above rated market differentiation. The figure to beat is 15M subscribers. Clayton
intends to reach and overshadow the subscription of the the current niche market through a competitive market differentiation.

The highly innovative strategy introduced in this online dating site is the Pass a load technology never before implemented in this
market space. Pass a load technology allows women subscribers to receive credits from male subscribers. Female subscribers may
retrieve the credits through their phone. Clayton intends to partner with Smart Mobile Phone and Smart Money for this purpose.




5.0 Strategy and Implementation Summary
The emphasis of this International Dating site is as follows:

•	   Identification of Matchmaking system and analyzes well key variables to make subscribers come up with their most likely
     candidate

•	   Efficient and Use of Software that will make the site user friendly and time savy

•	   Ensure data base of Women Singles thru easy access of registration facilitated by herein firm. Minimize risks of Scam by hav-
     ing the data base maintained

•	   Addition of hip strategy like Music video of singles and subscribers – this is to target the market share of young subscribers



5.1 SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the
opportunities and threats facing Interior Views.

The strength of this proposed plan mitigates the existence of competition both with the emrging and existing
competitors.


This mitigating elements include a specilized brand that captures the market
and user’s of internet cafe’s, the tie up and partnership channels with
internet cafes’s, easy access for photo shoot and data verification of
women subscribers.




                                                                                                                                      25
                                 International Online Dating Site
5.1.1 Strengths
•	   Strong relationships with the asian market.
•	   Excellent and stable staff, offering personalized and state of the art web design for international dating site.
•	   Strong online marketing presentation presentation.
•	   Good referral relationships with internet cafe’s..
•	   Expected High customer loyalty among repeat and high-dollar purchase subscribers
•	   Highly built up and credible and verified database of women subscribers.



5.1.2 Weaknesses
1. A dependence on quickly changing technology. An international dating site is a place for people to experience the
     technology of the Internet and entertainment at the same time. The technology that is the Internet changes rapidly. Product
     life cycles are measured in weeks, not months. Therefore the web design needs to keep up with the technology because of
     the existing and emerging competition.
2.   Cost factor associated with keeping state-of-the-art website. Keeping up with the technology of the Internet is an
     expensive undertaking. The international dating site needs to balance technology needs with the other needs of the business.
     One aspect of the business can’t be sacrificed for the other.

5.1.3 Opportunities
1. Growing population of daily Internet users.
2. Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world to-
     gether unlike any other communication medium. This international dating site will capitalize on this social trend by providing
     a place for smaller and local Internet communities to meet in person.


     This proposed dating site will partner with all the existing cafe’s in the
     Philippines estimated to a number of 8,000-14,000 (Philippine Interview
     Blog, 2006)
3. Pass a Load Technology never before implemented and introduced in this space.
4. Ability to structure exclusive deals with cafes and phone companies.


5.1.4 Threats
1. Existing local dating sites that offers free subscription.
2. Emerging and Existing Competitors. Other than the existing competitors, additional competitors are on the horizon,
     and we need as well to be prepared for their entry into the market. Our features should be a value addition to subscribers.

5.2 Competitive Edge
The company seeks to establish a competitive edge in its new target market segment by increasing the level of customer contact
and service that other competitors seem to oftentimes lack. Additionally, this company possesses the necessary skills to produce
the high quality international dating site features that will overtake competition. Understanding the movements of existing dating
sites and producing innovative features ensure greater viability of capturing the target market subscription.


Maintained data base and easy access of women subscribers to register plus
facilitated photo shot, video, membership and recruitments makes this
business plan a hit.



                                                                                                                                   26
                                 International Online Dating Site
Along these maintained data base is the right use of software to administer the matching of subscribers.


The strategy to eliminate scamming will be a prime motivation of the new
target market of subscription.

5.3 Marketing Strategy

Night Clubs
By offering free photo shoots and memberships, we give nightclubs a new pitch for nights that we will be in their locations. This
actually makes the night clubs promote us, hopefully on the radio as well as other mediums.This intends to create a brand that will
capture the younger age bracket market. This specifically intend to infuse social networking medium such as quality videos that
showcases subscribers talents and skills.

Easy Access and Facilitated Women Singles Registration
Catchy Videos
Immigration Assistance

Partnership with Internet Cafe’s / Affiliate Marketing
We invite cafes to open accounts with our company. In exchange, we pay for our members web usage (in actuality, the male
members of the site pay for the womens usage). So, this gives them added clientle, added income. In exchange we require exclu-
sivity to our dating sites, as well as branding at their locations, notifying customers that they are providers of our services, and also
advertising for us!

US Based PR Companies
Viral Video Creation

Dynamic landing pages performance analysis.
We were talking about the dynamic landing pages launch in our last newsletter and we can see that many of you are using this tool
on your web-sites.

We have conducted a case study on one of our test PPC campaigns – this showed us how dynamic keyword insertion tool affects
the clicks to registration conversion rates, and we were really amazed with the results!

Of course we expected the keyword Quality score in AdWords campaigns to go up, that this would lower our Cost per click but
the effect was really mind blowing.

We were sending the traffic from the Google AdWords campaign to the main index page of our web-site with the generic set of
keywords:

                                                           Our results were as follows:
                                                           Average keyword Quality score – 6
                                                           Average CPC – EUR 0.23
                                                           Average Conversion (clicks to registrations) – 11.69%
                                                           Cost per conversion – EUR 1.77




Then we have created a landing page and used Dynamic keyword insertion macro instead of the general header, in one place
ONLY (the macro insertion is highlighted in yellow):



                                                                                                                                     27
                                International Online Dating Site
                                                      And our results were now as follows:
                                                      Average keyword Quality score – 8
                                                      Average CPC – EUR 0.15
                                                      Average Conversion (clicks to registrations) – 22.68%
                                                      Cost per conversion – EUR 0.68




Please mind – we made no changes to the campaign itself! So if you are still not using this tool for your PPC campaigns, this should
be your next step in optimizing your campaigns after you finish reading this newsletter!

Hey, are you still reading?

The full tutorial on how to use landing pages can be found here:
https://admin.datingfactory.com/tutorials/editsite/Landing_pages.pdf

New article from our marketing expert Tim Taylor from T3Active.co.uk is also available now at our Marketing blog:
http://datingfactory.com/blog/marketing-blog/

As you will see there he also speaks about the dynamic landing pages and how you can benefit from them in your PPC campaigns

5.3.1 SEO
5.3.2 Paid Advertising




                                                                                                                                28
                        International Online Dating Site
5.3.3 Email Marketing




5.3.4 Mobile Phone Applications

In the United States there are 51 million smart phone subscribers




                                                                    29
                                International Online Dating Site

5.4 Sales Strategy
Large number of First time Users of Online Dating Service
Existing Market and Compete with Market Share
Referrals
Google Adwords
Facebook Ads




5.4.1 Sales Forecast
As the plan shows, the company plans to deliver sales approximately US$70,000 in the first month of the year it intends to oper-
ate. With a monthly projection of sales increase around 8-10 %, it intends to make
$1,196,000 total sales in 2012. Second year of its operations. This Sales Forecast refers were estimates to one site/per market.

This intends to run as the same sales forecast to all other sites/per market such as Japanese, Chinese, Korean and Russian. The
data used in this projection were tangible as regards similarities in the subscription and growth rate of subscription in the following
countries.


Table: Sales Forecast


         Sales Forecast                            FY 2011             FY 2012               FY 2013

         Sales

         Dating Site Subscription                  $694,000            $765,000              $ 500,000
         Advertising                               $363,000            $431,000              $ 500,000

         Total Sales                               $1,057,000          $1,196,000            $1,000,000

         Direct Cost of Sales                      FY 2011             FY 2012               FY 2013

         Web Maintenance                           $315,000            $ 100,000             $150,000
         Labor Costs and Administrative Costs      $240,000            $ 80,000              $300,000
         Marketing and Sales Expenses              $ 60,000            $ 20,000              $150,000

         Subtotal Direct Cost of Sales             $615,000            $200,000              $600,000




                                                                                                                                    30
                               International Online Dating Site




5.5 Milestones
International Online Dating Site

The management team has established some basic milestones to keep the business plan priorities in place. Responsibility for
implementation falls on the shoulders of Clayton. This Milestones Table below will be updated as the year progresses using the
actual tables.

•	   Exclusive Contract Signing with SMART
•	   Exclusive Contract Signing with Globe [Add Logos]
•	   Exclusive Contract Signing with SUN
•	   Exclusive contract signing with Netopia {Largest Web Café Company} 116 branches nationwide
•	   iLounge
•	   Cyber Network
•	   Ecafe
•	   ISpace
•	   Completion of Website Development

                                                                                                                                 31
                                        International Online Dating Site
The Milestone shows the trip, location and marketing expenses of Clayton which will be travelling mostly in Asia and the United
States. The monthly start up costs of $30,000 is the basis of the costing and budget in this page. Initially website and data base will
be prepared in 6 months’ time. The Total annual expenses which may be the subject of this investment may reach 360,000USD.

There were four major tour (s) in the Milestone graph. These include (1)Manila and Luzon Tour, (2) Visayas, (3) Mindanao and (4)
US for the PR and Marketing. The following Map shows the strategic location where these tour will be strategically held.




Map1. This shows the strategic location where malls and clubs are located. The same location where shoot of the online models and female subscribers will be held.




Manila, Philippines will be the center of the Operations of the World Dating Online Dating Company along with its crew and management.


Table: Milestones

   Milestones                                           Start Date            End Date              Budget             Manager                  Department

   Business Planning                                    11/1/2010             12/1/2101             $10,000            Clayton                  World Dating
   Travel US to Manila                                  1/1/2011              2/1/2011              $5,000             Clayton                  World Dating
   Recruitment HR & Crew                                2/15/2010             2/29/2010             $5,000             Clayton                  World Dating
   Manila /Luzon Tour (Clubs/Mall)                      3/1/2011              4/1/2011              $7,000             Clayton                  World Dating
   Visayas Tour (Cebu,Bacolod)                          5/1/2011              6/1/2011              $7,000             Clayton                  World Dating
   Mindanao Tour (Davao/GenSan)                         6/2/2011              6/29/2011             $7,000             Clayton                  World Dating
   Personnel and CEO (HR) Operations                    7/1/2011              7/29/2011             $180,000           Clayton                  World Dating
   Marketing and Sales Promotions                       8/1/2011              8/29/2011             $48,000            Clayton                  World Dating
   US PR Tour                                           9/1/2011              9/15/2011             $70,000            Clayton                  World Dating
   Miscellaneous (Correspondence)                       3/1/2011              4/1/2011              $21,000            Clayton&Crew             World Dating

   Totals                                                                                           $360,000




                                                                                                                                                                 32
                                International Online Dating Site




6.0 Management Summary
The proposed International dating site will be lead by a seasoned manager, Clayton supported by top notch international business
consultant and web master.




                                                                                         Sales, PR,
                                                                                         Marketing

                                             Business and
                                              Marketing
                                                                                        Business
         Clayton
                                                                                      Development

                                                Technical
                                                  Team
                                                                                       Web Master
                                                                                          Crew
                                                                                      (Photo/Video)


The Management Summary Graph above shows the leadership structure of the proposed online dating site management team.
Clayton heads the entire business and technical operations.

6.1 Personnel Plan
The staff will consist of 2 full-time web designers with an estimated budget of $ 2,000 and a web design incidental costs including
software, office and computer maintenance at $6,000. The costs registered for the entire web management including software,
maintenance, and staffing.


                                                                                                                                33
                               International Online Dating Site

The Blitz crew/Asian Gorilla Marketing Campaign will consists of a videographer (2), photographer (2), artists, models, with an
incidental monthly charges of $4,000 per month.


The CEO’s personnel fee is excluded as he himself is a partner in this business,
however, personal related expenses such as housing, transportation,
communications, food and entertainment were allocated in the costing.
The Costing attached to the CEO amounts to 10,000USD/month which will cover miscellaneous expenses for Marketing and sales
team and consultants who will assist his operations.

Table: Personnel

   Personnel Plan                          FY 2011               FY 2012              FY 2013

   CEO (1)                                 $122,000              $0                   $0
   Web design Team                         $ 60,000              $0                   $0
   Photo Shoot Crew                        $ 48,000              $0                   $0

   Total People                            0                     0                     0

   Total Payroll                           $230,000              $0                   $0



7.0 Financial Plan

7.1 Start-up Funding
The Start Up Funding will have an initial monthly expenses of 30,000USD for the initial month. This may come from the
management and the investors.

Start Up Assets to fund includes Laptops, Cameras, Videos, Backdrop and DJ Equipment.




                                                                                                                                  34
                                International Online Dating Site
Table: Start-up Funding

  Start-up Funding
  Start-up Expenses to Fund                             $29,000
  Start-up Assets to Fund                               $32,000

  Total Funding Required                                $61,000

  Assets
  Non-cash Assets from Start-up                         $ 2,000
  Cash Requirements from Start-up                       $ 30,000
  Additional Cash Raised                                $ 29,000
  Cash Balance on Starting Date                         $ 59,000

  Total Assets                                          $61,000


  Liabilities and Capital
  Liabilities
  Current Borrowing                                     $ 30,000
  Long-term Liabilities                                 $      0
  Accounts Payable (Outstanding Bills)                  $      0
  Other Current Liabilities (interest-free)             $      0

  Total Liabilities                                     $ 30,000


  Capital
  Planned Investment
  Owner                                                 $ 30,000
  Investor                                              $ 30,000
  Additional Investment Requirement                     $      0

  Total Planned Investment                              $60,000

  Loss at Start-up (Start-up Expenses)                  ($29,000)

  Total Capital                                         $31,000


  Total Capital and Liabilities                         $ 61,000


  Total Funding                                         $ 90,000


7.2 Important Assumptions
7.3 Break-even Analysis
Table: Break-even Analysis
   Break-even Analysis
   Monthly Revenue Break-even                 $52,711

   Assumptions:
   Average Percent Variable Cost              58%
   Estimated Monthly Fixed Cost               $22,042


                                                                    35
                               International Online Dating Site




7.4 Projected Profit and Loss
Table: Profit and Loss

    Pro Forma Profit and Loss          FY 2011      FY 2012      FY 2013

    Sales                              $1,057,000   $1,196,000   $1,000,000
    Direct Cost of Sales               $ 615,000    $ 200,000    $ 600,000
    Other Costs of Sales               $        0   $        0   $        0

    Total Cost of Sales                $ 615,000    $ 200,000    $ 600,000

    Gross Margin                       $ 442,000    $ 996,000    $ 400,000
    Gross Margin %                     41.82%       83.28%       40.00%


    Expenses
    Payroll                            $ 230,000    $0           $0
    Marketing/Promotion                $0           $0           $0
    Depreciation                       $0           $0           $0
    Rent                               $0           $0           $0
    Utilities                          $0           $0           $0
    Insurance                          $0           $0           $0
    Payroll Taxes                      $ 34,500     $0           $0
    Other                              $0           $0           $0

    Total Operating Expenses           $ 264,500    $0           $0


    Profit Before Interest and Taxes   $ 177,500    $ 996,000    $ 400,000
    EBITDA                             $       0    $       0    $ 400,000
    Interest Expense                   $ 3,000      $ 3,000      $ 3,000
    Taxes Incurred                     $ 52,350     $297,900     $ 119,100

    Net Profit                         $122,150     $ 695,100    $277,900
    Net Profit/Sales                   11.56%       58.12%       27.79%


                                                                              36
International Online Dating Site




                                   37
International Online Dating Site




                                   38
                               International Online Dating Site
7.5 Projected Cash Flow
Table: Cash Flow


    Pro Forma Cash Flow                     FY 2011      FY 2012      FY 2013

    Cash Received

    Cash from Operations
    Cash Sales                              $1,057,000   $1,196,000   $1,000,000
    Subtotal Cash from Operations           $1,057,000   $1,196,000   $1,000,000

    Additional Cash Received
    Sales Tax, VAT, HST/GST Received        $0           $0           $0
    New Current Borrowing                   $0           $0           $0
    New Other Liabilities (interest-free)   $0           $0           $0
    New Long-term Liabilities               $0           $0           $0
    Sales of Other Current Assets           $0           $0           $0
    Sales of Long-term Assets               $0           $0           $0
    New Investment Received                 $0           $0           $0

    Subtotal Cash Received                  $1,057,000   $1,196,000   $1,000,000

    Expenditures

    Expenditures from Operations
    Cash Spending                           $230,000     $      0     $      0
    Bill Payments                           $645,806     $495,202     $727,492
    Subtotal Spent on Operations            $875,806     $495,202     $727,492

    Additional Cash Spent
    Sales Tax, VAT, HST/GST Paid Out        $0           $0           $0
    Principal Repayment of Current
    Borrowing                               $0           $0           $0
    Other Liabilities Principal
    Repayment                               $0           $0           $0
    Long-term Liabilities Principal
    Repayment                               $0           $0           $0
    Purchase Other Current Assets           $0           $0           $0
    Purchase Long-term Assets               $0           $0           $0
    Dividends                               $0           $0           $0

    Subtotal Cash Spent                     $875,806     $495,202     $ 727,492

    Net Cash Flow                           $181,194     $700,799     $ 272,508
    Cash Balance                            $240,194     $940,993     $1,213,501




                                                                                   39
                               International Online Dating Site




7.6 Projected Balance Sheet
Table: Balance Sheet
   Pro Forma Balance Sheet            FY 2011     FY 2012     FY 2013

   Assets
   Current Assets
   Cash                               $240,194    $940,993    $1,213,501
   Other Current Assets               $ 2,000     $ 2,000     $ 2,000

   Total Current Assets               $242,194    $942,993    $1,215,501

   Long-term Assets
   Long-term Assets                   $0          $0          $0
   Accumulated Depreciation           $0          $0          $0

   Total Long-term Assets             $0          $0          $0

   Total Assets                       $242,194    $942,993    $1,215,501

   Liabilities and Capital
   Current Liabilities
   Accounts Payable                   $59,044     $64,743     $59,351
   Current Borrowing                  $30,000     $30,000     $30,000
   Other Current Liabilities          $0          $0          $0

   Subtotal Current Liabilities       $89,044     $94,743     $89,351

   Long-term Liabilities              $0          $0          $0
   Total Liabilities                  $89,044     $94,743     $89,351

   Paid-in Capital                    $60,000     $60,000     $ 60,000
   Retained Earnings                  ($29,000)   $93,150     $ 788,250
   Earnings                           $122,150    $ 695,100   $277,900

   Total Capital                      $ 153,150   $ 848,250   $1,126,150

   Total Liabilities and Capital      $ 242,194   $ 942,993   $1,215,501
   Net Worth                          $153,150    $ 848,250   $1,126,150


                                                                           40
                               International Online Dating Site
7.7 Business Ratios
Table: Ratios

   Ratio Analysis                      FY 2011    FY 2012     FY 2013      Industry Profile
   Sales Growth                        0.00%      13.15%      -16.39%      7.56%

   Percent of Total Assets
   Other Current Assets                  0.83%    0.21%       0.16%        27.99%
   Total Current Assets                100.00%    100.00%     100.00%      77.31%
   Long-term Assets                      0.00%    0.00%       0.00%        22.69%
   Total Assets                        100.00%    100.00%     100.00%      100.00%

   Current Liabilities                 36.77%     10.05%      7.35%        38.85%
   Long-term Liabilities                0.00%     0.00%       0.00%        18.29%
   Total Liabilities                   36.77%     10.05%      7.35%        57.14%
   Net Worth                           63.23%     89.95%      92.65%       42.86%

   Percent of Sales
   Sales                               100.00%    100.00%     100.00%      100.00%
   Gross Margin                         41.82%    83.28%      40.00%       26.42%
   Selling, General & Administrative
   Expenses                             30.26%    25.16%      12.21%       12.12%
   Advertising Expenses                  0.00%    0.00%       0.00%        2.29%
   Profit Before Interest and Taxes     16.79%    83.28%      40.00%       0.78%

   Main Ratios
   Current                             2.72       9.95        13.6         1.78
   Quick                               2.72       9.95        13.6         0.63
   Total Debt to Total Assets          36.77%     10.05%      7.35%        62.52%
   Pre-tax Return on Net Worth         113.94%    117.06%     35.25%       2.07%
   Pre-tax Return on Assets            72.05%     105.3%      32.66%       5.53%

   Additional Ratios
   Net Profit Margin                   11.56%     58.12%      27.79%       n.a
   Return on Equity                    79.76%     81.95%      24.68%       n.a

   Activity Ratios
   Accounts Payable Turnover           11.94      7.74        12.17        n.a
   Payment Days                        27         45          31           n.a
   Total Asset Turnover                 4.36      1.27        0.82         n.a

   Debt Ratios
   Debt to Net Worth                   0.58       0.11        0.08         n.a
   Current Liab. to Liab.              1.00       1.00        1.00         n.a

   Liquidity Ratios
   Net Working Capital                 $153,150   $ 848,250   $1,126,150   n.a
   Interest Coverage                     59.17    332.00      133.33       n.a

   Additional Ratios
   Assets to Sales                     .23        0.79        1.22         n.a
   Current Debt/Total Assets           37%        10%          7%          n.a
   Acid Test                           2.72       9.95        13.60        n.a
   Sales/Net Worth                     6.90       1.41        0.89         n.a
   Dividend Payout                     0.00       0.00        0.00         n.a




                                                                                          41
                                                                          Appendix
Table: Sales Forecast

  Sales Forecast                       Oct-10    Nov-10     Dec-10     Jan-11   Feb-11    Mar-11    Apr-11    May-11    Jun-11    Jul-11      Aug-11     Sep-11

  Sales
  Dating Site Subscription        0%   50,000    $55,000    $55,000    $55,000 $57,000    $58,000   $59,000   $59,000   $59,000   $60,000     $62,000    $65,000
  Advertising                     0%   $20,000   $25,000    $30,000    $30,000 $30,000    $30,000   $31,000   $32,000   $33,000   $33,000     $34,000    $35,000
  Others                          0%   $0        $0         $0         $0      $0         $0        $0        $0        $0        $0          $0         $0

  Total Sales                          $70,000 $80,000      $85,000    $85,000 $87,000    $88,000 $90,000 $91,000       $92,000   $93,000     $96,000 $100,000

  Direct Cost of Sales

  WeB Maintenance                      $35,000   $30,000    $25,000    $25,000 $25,000    $25,000   $25,000   $25,000   $25,000   $25,000     $25,000    $25,000
  Labor and Administrative Costs       $20,000   $20,000    $20,000    $20,000 $20,000    $20,000   $20,000   $20,000   $20,000   $20,000     $20,000    $20,000
  Marketing and Sales            $0    $5,000    $5,000     $5,000     $5,000 $5,000      $5,000    $5,000    $5,000    $5,000    $5,000      $5,000     $5,000

  Subtotal Direct Cost of Sales        $60,000 $55,000      $50,000    $50,000 $50,000    $50,000 $50,000 $50,000       $50,000   $50,000     $50,000 $50,000



Table: Personnel

  Personnel Plan                       Oct-10    Nov-10    Dec-10     Jan-11    Feb-11    Mar-11    Apr-11    May-11    Jun-11    Jul-11    Aug-11      Sep-11

  CEO                                  $10,000   $10,000   $10,000    $10,000   $10,000   $10,000   $10,000   $10,000   $10,000   $10,000   $10,000     $12,000
  Web design Team                 0%   $5,000    $5,000    $5,000     $5,000    $5,000    $5,000    $5,000    $5,000    $5,000    $5,000    $5,000      $5,000
  Photo Shoot Crew                0%   4,000     $4,000    $4,000     $4,000    $4,000    $4,000    $4,000    $4,000    $4,000    $4,000    $4,000      $4,000
  Business, Marketing and Sales   0%   $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0          $0
  Total People                         0         0         0           0        0          0        0         0         0         0         0           0

  Total Payroll                        19,000    $19,000 $19,000      $19,000 $19,000     $19,000   $19,000 $19,000     $19,000 $19,000 $19,000         $21,000




                                                                                                                                                                   42
                                                                                     Appendix

Table: Profit and Loss



   Pro Forma Profit and Loss                Oct-10      Nov-10    Dec-10    Jan-11     Feb-11    Mar-11    Apr-11    May-11    Jun-11    Jul-11    Aug-11    Sep-11

   Sales                                    $70,000     $80,000   $85,000   $85,000    $87,000   $88,000   $90,000   $91,000   $92,000   $93,000   $96,000   $100,000
   Direct Cost of Sales                     $60,000     $55,000   $50,000   $50,000    $50,000   $50,000   $50,000   $50,000   $50,000   $50,000   $50,000    $50,000
   Other Costs of Sales                     $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0

   Total Cost of Sales                      $60,000     $55,000 $50,000 $50,000        $50,000 $50,000     $50,000 $50,000     $50,000 $50,000     $50,000   $50,000

   Gross Margin                             $10,000     $25,000   $35,000   $35,000    $37,000   $38,000   $40,000   $41,000   $42,000   $43,000   $46,000   $50,000
   Gross Margin %                           14.29%      31.25%    41.18%    41.18%     42.53%    43.18%    44.44%    45.05%    45.65%    46.24%    47.92%    50.00%

   Expenses
   Payroll                                  $19,000     $19,000   $19,000   $19,000    $19,000   $19,000   $19,000   $19,000   $19,000   $19,000   $19,000   $21,000
   Marketing/Promotion                      $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
   Depreciation                             $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
   Rent                                     $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
   Utilities                                $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
   Insurance                                $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
   Payroll Taxes                      15%   $2,850      $2,850    $2,850    $2,850     $2,850    $2,850    $2,850    $2,850    $2,850    $2,850    $2,850    $3,150
   Other                                    $0          $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0

   Total Operating Expenses                 $21,850 $21,850 $21,850 $21,850            $21,850 $21,850 $21,850 $21,850         $21,850 $21,850     $21,850   $24,150

   Profit Before Interest and Taxes         ($11,850)   $3,150    $13,150   $13,150    $15,150   $16,150   $18,150   $19,150   $20,150   $21,150   $24,150   $25,850
   EBITDA                                   ($11,850)   $3,150    $13,150   $13,150    $15,150   $16,150   $18,150   $19,150   $20,150   $21,150   $24,150   $25,850
   Interest Expense                         $250        $250      $250      $250       $250      $250      $250      $250      $250      $250      $250      $250
   Taxes Incurred                           ($3,630)    $870      $3,870    $3,870     $4,470    $4,770    $5,370    $5,670    $5,970    $6,270    $7,170    $7,680

   Net Profit                               ($8,470)    $2,030    $9,030    $9,030     $10,430   $11,130   $12,530   $13,230   $13,930   $14,630   $16,730   $17,920
   Net Profit/Sales                         -12.10%     2.54%     10.62%    10.62%     11.99%    12.65%    13.92%    14.54%    15.14%    15.73%    17.43%    17.92%




                                                                                                                                                                        43
                                                                           Appendix
Table: Profit and Loss 2nd Year

   Pro Forma Profit and Loss               Oct-10    Nov-10    Dec-10    Jan-11   Feb-11 Mar-11     Apr-11    May-11     Jun-11    Jul-11    Aug-11    Sep-11

   Sales                                   $90,000   $95,000   $99,000   $98,000 $98,000 $99,000    $99,000   $102,000   $102,000 $104,000 $104,000 $106,000
   Direct Cost of Sales                    $0        $0        $0        $0      $0      $0         $0        $0         $0       $0       $0       $0
   Other Costs of Sales                    $0        $0        $0        $0      $0      $0         $0        $0         $0       $0       $0       $0

   Total Cost of Sales                     $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0

   Gross Margin                            $90,000   $95,000 $99,000     $98,000 $98,000 $99,000    $99,000 $102,000     $52,000   $54,000   $54,000   $56,000
   Gross Margin %                          100.00%   100.00% 100.00%     100.00% 100.00% 100.00%    100.00% 100.00%      50.98%    51.92%    51.92%    52.83%

   Expenses
   Payroll                                 $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Marketing/Promotion                5%   $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Depreciation                       5%   $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Rent                               5%   $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Utilities                          5%   $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Insurance                          5%   $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Payroll Taxes                           $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Other                              5%   $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0

   Total Operating Expenses                $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0

   Profit Before Interest and Taxes        $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   EBITDA                                  $0        $0        $0        $0       $0       $0       $0        $0         $0        $0        $0        $0
   Interest Expense                        $250      $250      $250      $250     $250     $250     $250 $    250        $250      $250      $250      $250
   Taxes Incurred                          $0        $0        $00       $0       $0       $0       $0        $0         $0        $0        $0        $0

   Net Profit                              ($250)    ($250)    ($250)    ($250)   ($250)   ($250)   ($250)    ($250)     ($250)    ($250)    ($250)    ($250)
   Net Profit/Sales                        0.00%     0.00%     0.00%     0.00%    0.00%    0.00%    0.00%     0.00%      0.00%     0.00%     0.00%     0.00%



Table: Cash Flow



                                                                                                                                                                 44
                                                                             Appendix
  Pro Forma Cash Flow                             Oct-10    Nov-10    Dec-10 Jan-11     Feb-11    Mar-11    Apr-11    May-11 Jun-11       Jul-11   Aug-11   Sep-11

  Cash Received
  Cash from Operations
  Cash Sales                                      $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Subtotal Cash from Operations                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0

  Additional Cash Received
  Sales Tax, VAT, HST/GST
  Received                                0.00%   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  New Current Borrowing                           $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  New Other Liabilities (interest-free)           $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  New Long-term Liabilities                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Sales of Other Current Assets                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Sales of Long-term Assets                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  New Investment Received                         $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Subtotal Cash Received                          $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0

  Expenditures
  Expenditures from Operations
  Cash Spending                                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Bill Payments                                   $8        $250      $250    $250      $250      $250      $250      $250      $250      $250     $250     $250
  Subtotal Spent on Operations                    $8        $250      $250    $250      $250      $250      $250      $250      $250      $250     $250     $250

  Additional Cash Spent
  Sales Tax, VAT, HST/GST Paid Out                $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Principal Repayment of Current Borrowing        $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Other Liabilities Principal Repayment $0        $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0
  Long-term Liabilities Principal Repayment       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Purchase Other Current Assets                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Purchase Long-term Assets                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Dividends                                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
  Subtotal Cash Spent                             $8        $250      $250    $250      $250      $250      $250      $250      $250      $250     $250     $250

  Net Cash Flow                                   ($8)      ($250)    ($250)  ($250)    ($250)    ($250)    ($250)    ($250)    ($250)    ($250)  ($250)  ($250)
  Cash Balance                                    $29,992   $29,742   $29,492 $29,242   $28,992   $28,742   $28,492   $28,242   $27,992   $27,742 $27,492 $27,242




Table: Cash Flow 2nd Year                                                                                                                                            45
                                                                           Appendix

Pro Forma Cash Flow                             Oct-10    Nov-10    Dec-10 Jan-11     Feb-11    Mar-11    Apr-11    May-11 Jun-11       Jul-11   Aug-11   Sep-11

Cash Received
Cash from Operations
Cash Sales                                      $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Subtotal Cash from Operations                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0

Additional Cash Received
Sales Tax, VAT, HST/GST
Received                                0.00%   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
New Current Borrowing                           $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
New Other Liabilities (interest-free)           $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
New Long-term Liabilities                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Sales of Other Current Assets                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Sales of Long-term Assets                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
New Investment Received                         $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Subtotal Cash Received                          $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0

Expenditures
Expenditures from Operations
Cash Spending                                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Bill Payments                                   $8        $250      $250    $250      $250      $250      $250      $250      $250      $250     $250     $250
Subtotal Spent on Operations                    $8        $250      $250    $250      $250      $250      $250      $250      $250      $250     $250     $250

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Principal Repayment of Current Borrowing        $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Other Liabilities Principal Repayment $0        $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0
Long-term Liabilities Principal Repayment       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Purchase Other Current Assets                   $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Purchase Long-term Assets                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Dividends                                       $0        $0        $0      $0        $0        $0        $0        $0        $0        $0       $0       $0
Subtotal Cash Spent                             $8        $250      $250    $250      $250      $250      $250      $250      $250      $250     $250     $250

Net Cash Flow                                   ($8)      ($250)    ($250)  ($250)    ($250)    ($250)    ($250)    ($250)    ($250)    ($250)  ($250)  ($250)
Cash Balance                                    $29,992   $29,742   $29,492 $29,242   $28,992   $28,742   $28,492   $28,242   $27,992   $27,742 $27,492 $27,242



                                                                                                                                                                   46
                                                                                  Appendix

Table: Balance Sheet

 Pro Forma Balance Sheet                    Oct-10      Nov-10      Dec-10      Jan-11      Feb-11      Mar-11      Apr-11      May-11    Jun-11    Jul-11      Aug-11      Sep-11

 Assets                         Starting
                                Balances
 Current Assets
 Cash                           $30,000     $29,992     $29,742     $29,492     $29,242     $28,992     $28,742     $28,492     $28,242   $27,992   $27,742     $27,492     $27,242
 Other Current Assets           $2,000      $2,000      $2,000      $2,000      $2,000      $2,000      $2,000      $2,000      $2,000    $2,000    $2,000      $2,000      $2,000
 Total Current Assets           $32,000 $31,992         $31,742 $31,492 $31,242             $30,992 $30,742 $30,492 $30,242               $29,992 $29,742 $29,492 $29,242

 Long-term Assets
 Long-term Assets               $0          $0          $0          $0          $0          $0          $0          $0          $0        $0        $0          $0          $0
 Accumulated Depreciation       $0          $0          $0          $0          $0          $0          $0          $0          $0        $0        $0          $0          $0
 Total Long-term Assets         $0          $0          $0          $0          $0          $0          $0          $0          $0        $0        $0          $0          $0
 Total Assets                   $32,000 $31,992         $31,742 $31,492 $31,242             $30,992 $30,742 $30,492 $30,242               $29,992 $29,742 $29,492 $29,242

 Liabilities and Capital
 Current Liabilities
 Accounts Payable               $0          $242        $242        $242        $242        $242        $242        $242        $242      $242      $242        $242        $242
 Current Borrowing              $30,000     $30,000     $30,000     $30,000     $30,000     $30,000     $30,000     $30,000     $30,000   $30,000   $30,000     $30,000     $30,000
 Other Current Liabilities      $0          $0          $0          $0          $0          $0          $0          $0          $0        $0        $0          $0          $0
 Subtotal Current Liabilities   $30,000 $30,000         $30,000 $30,000 $30,000             $30,000 $30,000 $30,000 $30,000               $30,000 $30,000 $30,000 $30,000

 Long-term Liabilities          $0          $0          $0          $0          $0          $0          $0          $0          $0        $0        $0          $0          $0
 Total Liabilities              $30,000 $30,000         $30,000 $30,000 $30,000             $30,000 $30,000 $30,000 $30,000               $30,000 $30,000 $30,000 $30,000

 Paid-in Capital                $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000    $31,000 $31,000      $31,000     $31,000
 Retained Earnings              ($29,000)   ($29,000)   ($29,000)   ($29,000)   ($29,000)   ($29,000)   ($29,000)   ($29,000)   ($29,000) ($29,000) ($29,000)   ($29,000)   ($29,000)
 Earnings                       $0          ($250)      ($500)      ($750)      ($1,000)    ($1,250)    ($1,500)    ($1,750)    ($2,000)  ($2,250) ($2,500)     ($2,750)    ($3,000)
 Total Capital                  $2,000      $1,750      $1,500      $1,250      $1,000      $750        $500        $250        $0        ($250)    ($500)      ($750)      ($1,000)

 Total Liabilities and Capital $32,000 $31,992          $31,742 $31,492 $31,242             $30,992 $30,742 $30,492 $30,242               $29,992 $29,742 $29,492 $29,242

 Net Worth                      $2,000      $1,750      $1,500      $1,250      $1,000      $750        $500        $250        $0        ($250)    ($500)      ($750)      ($1,000)



                                                                                                                                                                                        47
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          I was very impressed by this site, it is packed full of features as you would expect of a site
          that makes it into the best dating sites guide. I was especially impressed by the advice sec-
          tion which gave me some great tips on posting a better profile and advice on what to wear
          for a date.




17.       wealthymen.com                         ■■■■□
          For all those ladies seeking a bonified sugar daddy, wealthy men.com is the one and only
          online personals site for men and women who are seeking a higher standard of online dat-
          ing. Women can look for succesful men who make over $100K a year, and men will receive
          many more emails on this dating site than any other. Visit now, to browse profiles without
          even signing up!




18.       singlesnet.com                         ■■■■■
          I was very impressed by SinglesNet, it was a breeze to sign up and the site is very well laid
          out and easy to navigate. There were lots and lots of attractive singles I was able to chat
          to and best of all they are currently offering a 100% free trial period so you don\’t have to
          spend a penny to join!




19.       blacksingles.com                       ■■■■□
          Specifically catering for people of color, blacksingles.com is an on-line community, not just
          another dating site. I was quickly able to search through the personal ads and find some
          good matches, with and without pictures.




                                                                                                      50
      International Online Dating Site

20.      christianmingle.com                      ■■■□□
         On christianmingle, In just minutes, you can find others in your area who share your values
         and love for God. If you have considered trying Christian Dating online, then Christian
         Mingle is the site for you. Christian Mingle is an online community created specifically for
         Christian singles looking to find friends, romance, or marriage.




21.      great-expectations.com                   ■■■■□
         You won’t find any poor quality profiles at Great Expectations. All the members are intel-
         ligent, attractive professionals and new accounts are vetted to maintain the high standards
         you find there. There are some great features here such as the thousands of member videos
         and and invites to private social events.




22.      jdate.com                                ■■■■□
         There aren’t many dating sites specifically for the Jewish singles community but JDate is the
         best one I have found. This site is not just about dating, it also features advice and details of
         upcoming events. The dating search facility was very good and the site generally looks very
         well thought out.




23.      americansingles.com                      ■■■■□
         Americansingles.com has millions of members from all walks of life, backgrounds, profes-
         sions and ages who are looking for others to share their experiences with. New singles are
         joining and making connections everyday! Sign up now to create a free profile, post up to 4
         photos, and browse potential soulmates.




24.      interracialsingles.net                   ■■■■□
         This online personals site is for interracial singles or those seeking an interracial relationship.
         Members have access to chat rooms, instant messaging, photo galleries, and more. This
         comfortable, welcoming interracial community welcomes people from all walks of life. If
         you’re looking for a multicultural dating experience, this is the place to start your search.




25.      date.com                                 ■■■■□
         Described as the community with millions of singles, date.com does not disappoint. Once
         you find someone you are interested in, simply click the show interest link and they will
         be informed of your interest. If they are interested in you then get chatting and see what
         happens! I also liked the community area featuring dating tips and a whole host of other
         interesting stuff.




                                                                                                         51
                                       International Online Dating Site
Market Analysis/Comparative Analysis on US, Europe, Asia Market
US Online Dating Market:
•	      In December 2006, more than 20 million US Internet users visited online dating sites, says comScore. 1



Online Dating in Europe:
•	      JupiterResearch has also found that European online dating sites are attracting new users and will double revenues from 243
        million euros in 2006 to 549 million euros in 2011.

•	      European consumer usage of online dating sites has shown consistent growth since 2003. The number of European users who
        report using online dating sites has grown from 4% in 2005 to 6% in 2006.

•	      The European online dating market will increase to 6.0 million in 2011, said JupiterResearch.

•	      In 2003, Europeans spent less than one-quarter as much as US users on online dating sites. In 2006 they spent approximately
        one-half as much, and in 2011 they will spend more than three-quarters as much.



In Asia
Launched in 2000 as AsianEuro.com, the site was one of the first niche dating sites catering specifically to the Asian market. Asian-
Dating.com has since grown into one of the largest online dating services for Asian singles featuring a diverse membership of over
1 million singles worldwide. The site’s membership of Asian women consists of local and expatriate singles from China, Vietnam,
Thailand, Philippines, Indonesia, Korea, Japan and several other smaller Asian countries as well.(Source: Online PR News, April 11
2010 (http://www.onlineprnews.com)



China
According to the Chinese Government, the number of internet users in China stood at 111 million as of January 2006, making it
the second largest internet user base after the USA. Sixty percent of these nouveau ‘netizens’ are unmarried and under 30. Small
wonder, “Net Love” is getting more popular among young Chinese. Synovate Business Consulting estimates the online dating mar-
ket in China to grow from USD 16mn in 2004 to USD 250mn in 2010. A near 1,500% increase. (Source: www.synovate.com)




1
    http://www.metrics2.com/blog/2007/02/14/us_online_dating_market_by_the_numbers_20m_visitor.html




                                                                                                                                 52
                                     International Online Dating Site
Conferences
http://www.idate2010.com/register-miami-2011.php

“Growth in the mobile dating market is tied to overall growth in the mobile phone market, in particular, the adoption of smart-
phones and mobile internet. There are 51M smartphone subscribers in the United States, and there is also strong growth in smart-
phone usage in Europe. 12.3M mobile users accessed an online dating service in April 2010. There has been a 111% increase
in the use of mobile browsers on smartphones and a 112% increase in app use from April 2009 to April 2010. Studies show that
consumers are more than willing to pay for mobile messaging. $80 billion USD were spent on person to person SMS in 2009. That
number is projected to grow to $126 billion USD by 2014. “

(CITE- http://www.onlinepersonalswatch.com/news/2010/06/idate-coverage-mark-brooks-reviews-the-mobile-dating-market-1.html)




The Dating Game

                                 the global (dating) market is growing 20%
Online dating is serious business. Easydate estimates that

pa and is worth $1bn, with Europe accounting for half. The US is more ma-
ture but Europe and emerging markets are growing fast.
A major driver is the increased acceptability of online dating. Online research agency Jupiter reckons that 8 million active singles
went on first dates in Britain in 2008 of which 69% were arranged online.

The market is fragmented with one or two big operators in each region, and many smaller players. Match.com, part of Nasdaq-
listed InterActiveCorp, is the biggest US player with revenues around $300m, followed by eHarmony. Meetic, listed in Paris is the
biggest European player and has recently acquired Match.com’s European operations.

The second tier consists of niche players, often using “white-label” website operators, marketing to specific demographics or seg-
ments of the population with common interests. TMF Singles, anybody? Easydate itself offers white-labelling, but Whitelabeldating.
com claims market leadership in the UK with revenues of £20m.

(CITE: http://www.fool.co.uk/news/investing/company-comment/2010/09/29/no-easy-money-from-online-dating.aspx




                                                                                                                                   53
International Online Dating Site

           Online Dating Is Bigger Than Porn
           Online daters should no longer be considered a desperate minor-
           ity that trolls the web for love. In fact, a fascinating infographic from
           Online Schools reveals the truth about online dating — it’s booming
           and might even be bigger than porn.

           Per the graphic — which pulls data from a number of sources,
           including Reuters and The Washington Post —


           online dating is worth more than one
           billion dollars per year, with the mobile
           phone dating market worth $550 million.
           Sadly, we all seem to be misrepresenting ourselves to attract an on-
           line mate. Men lie about their age, height and income, while women
           distort the truth about their weight, physical build and age. Though
           that doesn’t appear to stop online daters from marrying much faster
           than their offline counterparts, especially should the couple in ques-
           tion have met on eHarmony.




           (CITE- http://mashable.com/2010/03/24/online-dating-infographic/)




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