VIEWS: 43 PAGES: 4 POSTED ON: 8/3/2011
SACK SOLUTIONS We shoW the Way to better business end customer perspective – the driving force behind the development of billerud’s new sack concepts billerud is now launching a completely new series of sack solutions focusing on sack demands made by brand owners. Five unique designs that, depending on which solution the customer chooses, satisfy the different demands the end customer makes on a sack for packaging powder goods. Billerud’s five innovative sack concepts are actually three “The stores, of course, want their products to have a long ces and a sack can be marketed as biodegradable in accor- different technical solutions with a moisture barrier as the shelf life and large demands are made on a functional dance with EN-13432”, says Peter. common denominator. Normally, the moisture barrier for- moisture barrier in markets where relative humidity is QuickFill® SingleTex is the cost-effective single-ply ces the user to prioritise either productivity during filling or high”. design while QuickFill® FlowTex is the result of a patented protection against moisture, two aspects that are normally “Throughout the development process, the intention has functionality principle where the focus is on high producti- contradictory. With the new concepts, the end customer can been to utilise the beneficial Billerud QuickFill® products vity during filling. get both long-term product protection against moisture as as an important component of the designs, while at the “Sometimes, it’s the powder goods that determines which well as a high filling productivity. same time satisfying the end customer’s requirements, design is most suitable for the customer. QuickFill® whether it’s a question of moisture protection, high produc- FlowTex is a very good choice for titanium dioxide, We are very satisfied tivity during filling, good printing surface or a pronounced environmental focus”, says Peter Åström. gypsum and other materials that are difficult to fill”, says Peter Åström. with the whole offer. A comprehensive offer “We are very satisfied with the whole range of sack solu- tions and both tests in the sack laboratory in Karlsborg as all trials show excellent The five different solutions give the customer a wide range of alternatives. QuickFill® PrintTex, QuickFill® BioTex and well as trial runs and functionality tests out at our custo- mers show that all five designs work very well. Also, the functionality QuickFill® UltraTex are all sack solutions which deaerate via a channel system in the top of the sack. QuickFill® customers don’t need to make any costly investments in order to begin to use one or more of the sack solutions in PrintTex has a clay-coated outer ply with very good printa- our new series”, says Peter Åström. “We have developed five different concepts in order to be bility while QuickFill® UltraTex is the choice for a custo- able to present the end customer with a range of offers sui- mer focusing on long product shelf-life. table for all types of products depending on what the end “For customers with a pronounced environmental profile, customer is focusing on with his sack solution”, says Peter we have QuickFill® BioTex with a biodegradable free film. Åström, Product Development Engineer at Billerud. The film is manufactured from renewable bio-based resour- detAils of new sAck concepts, pAge 2 » Boost sAck producer new services Billeruds' your BrAnd cochepA for sAck seminArs with A chooses improvement spreAd white sAck Quickfill® knowledge With the domestic market for sack solutions building materials expanding, more and more sacks are Boost your being manufactured for in- increases store sale. but competition for consumers can be tough. your BrAnd how to get them to choose proFitability just your sack? the packaging arena knows. with decades of experience and know-how of sack paper and sacks The Packaging Arena specialises in packa- combined with a good methodology ging know-how. The organisation, which and tools, Billerud helps customers gathers players in the packaging industry, all over the world to optimise their tests packaging solutions directly on consu- sacks. And there are almost always mers. And which sacks sell best? improvements that can be made – in Nina Kask, Business Development design, choice of paper, filling pro- Manager at The Packaging Arena: cess, distribution and sales. In short, “White sacks with 4-colour print catch the all the stages involving filling and consumer’s eye the most. Emphasising one’s distribution of products packed in brand and logotype is important and is very paper sacks. effective on a white sack”, says Nina Kask. Her answer is based on scientific and statisti- sack solutions is a comprehensi- cally assured test methods. ve offer from Billerud aimed at all the players in the value chain for eye-trAcking And interviews sacks. In our unique Sack Lab, the In a large study recently carried out by The strengths and weaknesses of sacks Packaging Arena, a group of consumers was are evaluated so that we can present placed in front of a simulated store shelf con- solutions to packaging-related pro- taining about ten sacks. The test panel con- blems. Many of our customers are sisted of professional craftsmen and DIY surprised when they see the customers. Boost your BrAnd with laboratory’s results. It is almost A white sAck always possible to improve a sack and reduce the amount of material White sacks with • White sacks catches the consumer’s eye used while retaining strength and functional performance. 4-colour print catch • White sacks are perceived as containing higher quality products Billerud has the world as its work- the consumer's • A simple but attractive design that enhances the brand is strengthened by a white sack paper place and collaborates closely with leading machine manufacturers. We eye the most • Four-colour print is better on a white sack paper know that the choice of material is By measuring the test panel’s eye movements • Avoiding full-cover print will optimise always an important factor behind a strong, functional sack and efficient with so-called eye-tracking, Packaging Arena was able to determine which sacks attracted choose a white sack deareation and functionality in addition to a better appearance processes. Consequently, we are very proud to offer the world's best the most attention and which sacks held the and increase your sales • White sacks sell better consumers’ gaze the longest. range of sack paper and sack solu- Eye-tracking was followed by in-depth tions for products in powder form – interviews and a questionnaire where the sub- AppeArAnce determines QuAlity nal if it is provided with a handle and has Billerud QuickFill®. jects indicated which sacks they perceived as In addition to attracting attention, the sack’s openings and seals that are easy to handle. A having the highest quality and which sacks appearance is also important when it comes functional sack is also perceived as being of we are happy to share our know- they would prefer to buy. to how the consumer perceives the quality of higher quality”, says Nina Kask and adds: how, and do so frequently. Billerud “There is a clear correlation between the the product. Good instructions on how to “There is a lot to be gained by considering the provides world-class technical con- packaging the consumer notices the most and handle the product play a large role, but the appearance of the sack. In general, between sulting services and arrange training the packaging that tempts him the most to print should preferably not cover the whole 60 and 80 per cent of the consumer’s purcha- and seminars for the industry at buy. A sack perceived as being of good quali- surface of the sack as it reduces the impressi- sing decisions are made in the store”. regular intervals. But above all – we ty also increases the consumer’s desire to on of quality. can promise greater profitability purchase it”, says Nina Kask. “A sack is perceived as being more functio- and better margins. Billerud's new sAck concepts with moisture BArriers Quickfill® ultratex Quickfill® Biotex Quickfill® printtex Quickfill® singletex Quickfill® flowtex • Durable sack design with • Sack design with a pronoun- • Sack design for demanding • Cost-effective packaging • Sack solution for high extremely good moisture ced environmental focus printability and appearance solution performance filling protection • Outer ply: • Outer ply: • Single-ply design in both • Outer ply: • Outer ply: White performance se clay-coated print white and brown 110-120 White QuickFill® se White performance se gsm • Inner ply: • Inner ply: • Inner ply: • Inner ply: brown QuickFill® se or brown QuickFill® se or • Nanoperforated, surface brown QuickFill® Xrun brown QuickFill® se or brown QuickFill® plus brown QuickFill® plus treated HDPE free film • Patented deaeration sys- brown QuickFill® plus • Unperforated, biodegrada- • Unperforated HDPE free tem where both the outer • Unperforated HDPE free ble biofilm from billerud film between the plies and the inner ply act film between the plies tenova bioplastics together with the free film • Deaeration via a channel to create high deaeration Mikael Strömbäck • Deaeration via a channel • Made of renewable bio- system in the top of the during filling Sales & Marketing Director, system in the top of the based raw material sack Billerud Sack Solutions sack • Deaeration via a channel system in the top of the sack ® SACk PrODUCEr COCHEPA CHOOSES QUICkFIll XCEl: ® “Quickfill allowed us to gain new markets” For Moroccan sack producer Cochepa, high quality demands are a matter of high priority. With high-porous, low-weight sacks, cochepa’s customers can increase their profitability – and the sack producer can gain new markets. Cochepa, which manufactures packaging customers who have converted to a better and sacks for industrial use, has decided to sack paper seldom regret it. invest in high paper quality. Atmane Said, ”They are pleased with the solution. Managing Director and owner of Cochepa, However, any problem occurring is conside- explains why: red to be a result from our choice. We then ”We’ve always trusted in high quality have to help our customers find the source paper. It gives high productivity in our of the problem, and that is when the help machines and adds performance to our we get from our paper supplier is funda- customers, says Atmane Said. Cochepa is mental”. one of North Africa’s leading sack manu- facturers and the company supplies sacks to leAding mAnufActurer a fast-growing market. Cochepa has used To satisfy the market’s increasing demand QuickFill for ten years. Their range inclu- for good printability, Cochepa has invested des 2-ply solutions with the new paper qua- heavily in new printing technology. All lity QuickFill® Xcel 70 gsm, a choice that Cochepa’s traditional printers have been has lead to a substantial weight reduction replaced and are now fully equipped with per sack. high quality doctor blade chambers. A new ”QuickFill has been a good choice for us. ink station has also been purchased. It has allowed us to gain new markets. It has Cochepa provides a very high level of ser- given us tools to win over low-quality paper vice when the customers are interested in sacks thanks to the possibility of lowering grammages and reducing sack size.” We've always “we explAin the performAnce” Atmane Said says that it sometimes can be trusted in high a little bit difficult persuading customers to invest in high quality sacks. quality paper “Today, most of our customers are striving high-quality sacks. to reduce their costs, and unfortunately ” We propose a free trial and give our many buyers do not trust that a lower gram- customers a guarantee of quality. If the mage with a higher paper quality could be customer is then not satisfied, we supply better. We must therefore explain the per- them with the quality they originally requi- formance of the product and the possible red, at the same price. It is like a cost reduction due to a lower breakage rate gentleman’s agreement”, says Atmane Said as well as a higher speed in the filling pro- and continues: ”We want to continue to be cess. The environmental aspects are also among the leading companies in Morocco important for our customers, and the possi- and West Africa. I think a good part of our bilities of reducing their carbon footprint”, success came from our choice of Billerud says Atmane Said. However, those of his as our main paper supplier.” great interest in Billerud during world expo in shanghai billerud attracted great attention During the World Expo in Shanghai, and distribution processes, profitability can kets and products. We believe that Billerud had the Swedish Pavilion at its be increased and paper consumption redu- FibreForm will have a major impact as it is during the World expo in disposal for a whole day. Sack producers, ced. This is also very good for the environ- formable and can replace plastics for seve- trade associations and brand owners were ment”, says Mikael Strömbäck. ral applications”, says Mikael Strömbäck. shanghai. the company held represented when Billerud held a seminar well-attended seminars for the on the importance of the sack and sack prize for Billerud’s new pAper paper for functionality. Billerud’s presence in Shanghai was cove- cement and sack industries and “We’ve been successful in increasing red by the Chiness press, radio and TV. In know-how and awareness in Asia as addition to the Sack Solutions seminar, brand owners of consumer-rela- regards sack performance and the Billerud also presented its new unique ted products. importance of paper for productivity and stretchable paper – Billerud FibreForm. functionality”, says Mikael Strömbäck, The paper received the prestigious Ringier Sales & Marketing Director for Sack Technology Innovation Award for the pack- Solutions at Billerud. aging industry. “By choosing the right paper and adap- “Billerud offers packaging papers, solu- ting the design of the sack to the filling tions and services for many different mar- Billerud attracted great interest during World Expo in Shanghai. TrAININg AND SEMINArS: Asian cement and better performance with help from sack industries technical participated in large consulting seminar services sack solutions’ training & seminars are intended for brand owners and Fast filling speed, attractive print and superior strength. the demands producers of paper sacks on modern sacks have never been higher. billerud sack solutions is all over the world. now offering converters and brand owners the opportunity to have last spring, billerud the performance of their sacks evaluated – and improved. held a large seminar Sack paper and sack design play a very printing & surface evaluation service in indonesia. important role when it comes to productivity higher print quality on sacks is becoming an in industries where sacks are manufactured, increasingly important component of the filled and handled. With the right material customer’s work on profiling his products in “We want to share our knowledge about sack and the right design, production and proces- exAmples of the market. sack lab evaluates the sack functions, which we have built up, and it’s ses can be optimised, thus leading to higher important for us that our customers get the seminAr suBJects: paper’s printability as well as the print on the profitability. sack itself. the service provides guidelines for best possible performance out of our produc- • Paper and pulp production how technical printing problems can be sol- ts. In addition, we want to have an ongoing • Paper properties recommends improvements ved and for improving the print on the sack. dialogue with our customers and learn about Sack Lab is Billerud’s own sack laboratory, • Environmental aspects their wishes and requirements. Seminars are which utilises sophisticated equipment and an excellent way of meeting each other”, • Printing technology and sack deaeration performance service technical expertise to find solutions to says Mikael Peterson, Technical Consulting designs packaging-related problems. Analyses are the sack’s deaeration functionality determines Manager at Billerud. • Sack production adapted to the customer’s powder goods and the effectiveness of the filling process. this • Filling technology recommendations for improvements are service consists of an evaluation of the deae- the seminars • logistics included in all the services offered by ration capacity of the paper, the sack wall Billerud Sack Solutions. and the ready-made sack. cover many areas; externAl lecturers conversion, filling External lecturers from e.g. Windmöller & moisture Barrier performance service Moisture barriers preserve product properties Hölscher and logistics company Schenker Billerud technicAl and logistics share their experiences and knowledge. consulting services and extend the shelf-life of the contents. using standardised measuring methods, Material savings are possible with the right the barrier's performance and capacity to Peter Adams, Business Manager at the paper, and this is just what the South Korean sack design service provide moisture protection is tested in the Australian Detmold Group, feels that this sack producer Kumpoong Co. Ltd achieved a comprehensive analysis of the sack’s struc- most demanding conditions such as a tropical type of seminar is useful for the industry. when it began to use 2-ply QuickFill 90 gsm tural design from choice of paper to gluing climate with very high humidity. “I enjoyed all the presentations; the mix two years ago. The company is saving even and finished sack. sack lab also analyses will have an effect and interest in the market. more now after having replaced all its 4-ply other quality aspects of sack manufacturing The level of detail provided was at the right sacks with 2-ply sacks. as well as checking that the design is suitable filling performance service level, and we are reviewing this information “When considering lightweight packaging for the choice of powdered goods. the sack paper and the sack’s design are cru- as to how we will use Billerud products in following a Billerud seminar, our choice fell cial for an efficient and dust-free filling pro- the future. The venue provided easy access on the Billerud QuickFill Concept, which cess. With a specially equipped industrial fil- strength performance service to both the Billerud team, and the other became the theoretical foundation when we ling machine, sack lab can study filling attendees and provided a great backdrop to implemented our lightweight project”, says a strong sack is crucial for a minimum of pro- speed, pressure build-up during the filling network with everyone”, Peter Adams says. Kim Young Su, General Manager of duct waste and efficient handling at every process and product leakage in an authentic Kumpoong Co. Ltd. stage of the logistics chain. sack lab measu- production environment. res relevant paper properties, including tear strength, tensile strength and stretch, and carries out drop tests in order to detect any weaknesses in the design. the objective is to Technical Consulting Services can be increase the sack’s strength while retaining or ordered through Billerud's local reducing its grammage. representatives. SACK SOLUTIONS puBlisher: magnus olovsson mikael strömbäck firstname.lastname@example.org email@example.com Jonas Almkvist contActs: firstname.lastname@example.org peter Åström email@example.com please visit www.billerud.com/sacksolutions Some 70 representatives of the Asian and South East Asian construction material and mikael peterson production firstname.lastname@example.org Widén&Malmqvist AB sack industries participated in Billerud's seminar in Indonesia this spring.
Pages to are hidden for
"Sack Solutions Newsletter II - Billerud"Please download to view full document