Report of the 2 Phase of Sanitary Napkin Project Biddupur_ Vaishali by gdf57j


									    Report of the 2nd Phase of Sanitary Napkin Project
                    Biddupur, Vaishali.

A       bout the Project

Women Development Corporation after realizing the seriousness of the issue related to
the Menstrual Health and Hygiene supported and piloted a Manufacturing Unit of Low
Cost Sanitary Napkin project in Vaishali Swayamsiddha Mahila Self Supporting

Cooperative Society in Biddupur Vaishali with the technical
support of Arunabhashree Society .The first phase of the
project was started on 1st November 2006 and Completed on
31st October 2007 .The objective of the project was mainly to
produce low Cost Sanitary Napkins and create awareness
amongs the SHG Women about the Health and Hygiene and
use of Sanitary Napkins who were using traditional method
during the time of Mensturation leading to various types of      A view of the Production Centre
Health problems. The project got the initial success in creating
awareness and also generate income .But there was need to scale the project considering
the huge market and requirement of creating awareness among the Women .
WDC again supported the Second phase of the project which stared w.e f from
21.06.2008 .The objective of the second phase to Scale the market , awareness through
advertisement and create cadre of marketing volunteers .

About the Menstrual Hygiene Management -
Menstrual hygiene management is an issue that is insufficiently acknowledged
and has not received adequate attention in the reproductive health and Hygiene
management especially in rural areas of Bihar. Hygiene related practices of
women during menstruation are of considerable importance as it has a health
impact in terms of increased vulnerability to infection.. This is an important
                                                                        sanitation       issue
                                                                        which     has      long
                                                                        been in the closet
                                                                        and there was a
                                                                        long standing need
                                                                        to openly discuss it.
                                                                        Women’s         special
Secretary –Sanitation –GOI, Visited unit

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                             1
needs on menstrual management is less recognized and much less attended to.
Poor knowledge caused by the culturally and religiously linked myths and
misconceptions around menstruatio block from achieving desired practices. Want
of adequate facilities in public places, schools and community facilities also
hampers improved menstrual hygiene behaviours.So to address this ignored
issue many initiatives have been taken by agencies, delivering her address on
the occasion organized by UNICEF, Santha Sheela Nair said "Being a woman
myself, I found that besides every other need, there was also a huge issue of
menstrual hygiene and women needed privacy and facilities for dealing with
menstrual hygiene".

According to Lizette Burgers, Chief, WES, UNICEF –
“Overall, a woman spends approximately 2,100 days menstruating, which is
equivalent to almost six years of her life. Good menstrual hygiene is,
therefore, crucial for the health, education and dignity of girls and women.
This booklet is aimed at giving them dignity."

Although menstrual hygiene is an issue that every girl and woman has to deal
with in her life, there is lack of information on the process of menstruation, the
physical and psychological changes associated with puberty and proper
requirements for managing menstruation. The taboos surrounding this issue in
the society prevents girls and women from              Menstruation does not stop just
articulating their needs and the problems of poor      because there is an emergency.
                                                       Besides the practical issues of
menstrual    hygiene   management      have   been     obtaining, washing and disposing
                                                       of sanitary towels, women may
ignored or misunderstood.                              have cultural issues to deal with.
Menstruation is a physiological process leading        In some societies, women have to
                                                       go somewhere private whilst
very special needs for women and girls. The onset      they are menstruating. If the
                                                       whole household is living in a
of menstruation is one of the most important           single room or tent, this can be
                                                       very difficult.
changes occurring among the girls during the
                                                       Paul Sherlock, OXFAM, GB
adolescent    years.    The    first   menstruation
(menarche) occurs between 11 and 15 years with when girls are in school going
age group. Menstruation and menstrual practices are still clouded by taboos and
Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                      2
socio-cultural restrictions resulting in adolescent girls and adult women still
unable to share their difficulties and
problems       related        to      menstrual
management.      Many    of        them   remain   If   taboos    associated    with
                                                   Menstruation       had       been
ignorant of the scientific facts, essential        demolished years ago it might
                                                   have helped me to continue
hygiene aspects of menstrual management            playing my favorite sport. I
                                                   suffered when I was in school as
and also of the modern day options                 my parents did not let me play
available. Poor Menstrual Hygiene often            'kabaddi' (traditional Indian
                                                   sport) during those days because
lead to reproductive tract infections and a        of all the myths surrounding
very abysmal situation is where a woman            P. Amudha, District Collector,
                                                   Dharmapuri, Tamil Nadu.
normally using latrines for defecation stops
usage during menstrual days for afraid of
spreading the impurity to others latrines
users in the family.
It is high time to recognize the need for mainstreaming menstrual hygiene
promotion and also learn from the experiences and literature across for wider

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                 3
National Case Study

     1. Mamta Sen’s Story

 This is a heart rendering real story of Mamata Sen who got operated at the age of 25 to
 remove her uterus after suffering for 7 years. Mamta on attaining puberty had enquired
 about menstruation from her mother. Her mother was unaware of hygienic practices ad
 advised her to use cloth. Mamta used the same cloth for years and at times they were
 not dried fully before reuse. At the age of 20 she started developed problems of
 excessive white discharge, and thereafter her menstruation period increased from 7 to
 10, even 15 days. Initially she did not consult a doctor due to embarrassment and
 timidity and low resources in the family. But when the problem became serious she
 visited a government hospital, and finally she was diagnosed with a damaged uterus
 that had to be operated upon. Mamta purely suffered because of ignorance of menstrual
 hygiene. of Narmada God

2. Narmada God
I am Narmada God resident of Indira colony of Sasipura village from Sheopur district,
wife of Mr. Daulat God. My Husband is working as a Community Organiser with
Mahatma Gandhi Sewa Ashram (MGSA) a partner NGO of WaterAid under Integrated
Water Hygiene sanitation program.

I always used regular set of cloths during my menstruation and I never dried cloths under
sun as we have beliefs that if it dries in the open area Eagle will take this away and which
will affect our health. But last one year I started facing problem of white discharge but
didn’t seek medical advice. After few days length of my menstrual days got extended to
15 days which made me so weak that I was not able to walk and used to spend entire day
on bed which affected my daughter’s education also. She left her school and started
looking after house. Finally when it was unbearable I consulted a doctor and I was
diagnosed of suffering from Leucorrhoea.

During these days Ms Sunita, hygiene promoter explained why these problems occurred
to me & my husband. Along with doctor’s treatment I stopped the habit of using same set
of cloths for longer period and now I educated my daughter on improved menstrual
hygiene. We spent of Rs. 14000/- on my treatment. Despite the loss I am happy that my
daughter will not face similar challenges as she will take care of her menstrual hygiene
and she will definitely resume her study soon.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                         4
Ist Phase of the Project

I   n a small underground room on the roadside in Biddupur Bazaar in Vaishali district
    of Bihar is housed a Training cum Production Centre of low cost sanitary napkin.
    The centre was set up by Bihar State Women Development Corporation (BSWDC)
on November 1, 2006 with the Support of UNICEF. 23 women from 100 Self Help
Groups (SHGs) formed and nurtured by Bihar State Women Development Corporation
under its Svayamisddha project were selected for the orientation and training to produce
                                             low cost sanitary napkins. A master
                                             trainer from Patna was engaged for this
                                             purpose. The women were selected for
                                             this project on the basis of their interest
                                             and availability. The centre is now run by
                                             Vaishali       Svayamsiddha         Women
                                             Development        Self-Supporting      Co-
                                             operativeSociety Ltd., Biddupur, Vaishali.

Women engaged in production activity.

The production was started on December 1, 2006. The marketing process was initiated
through 31 selected promoter members of the co-operative with the support of BSWDC.
These women produce about 150 to 200 packets of sanitary napkins per day. Their
produce goes by the name of ―Bharati‖ and is slowly becoming popular among the rural
women. Each packet containing 10 napkins is sold at a price of Rs 14.

The low cost sanitary napkins are being produced and marketed by the SHG members in
partnership with a voluntary organisation - Arunabhashree Society. The NGO is
extending technical training and marketing support.

31 SHG representatives from 31 villages of Biddupur block serve as promoter members.
Out of them, 10 are board members. The board is headed by a chairperson. A CEO and
two other members (One from the NGO and a representative of BSWDC) are other
appointees who are responsible for the functioning of the production centre. There are
three committees comprising of four members each who manage the centre. The
committees are: 1) Management Committee, 2) Training Committee, and 3) Monitoring

Besides, taking care of the health needs of the rural women, the scheme also helps them
in getting a regular source of income. The women involved in the production activity can
earn anywhere between Rs 1500-Rs2000 per month.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                     5
  Reproductive Health: A major concern among rural women in Bihar

  P   overty forces women to ignore their health problems mainly related to the
      reproductive system causing serious health hazard. Most of the women use cloth
  during menstruation period leading to poor hygiene. Sanitary pads are not used by
  women either due to ignorance or due to high cost. Most women cannot afford them.
  A survey was conducted immediately after the training began at Biddupur to gauge the
  awareness level related to health and hygiene and use of sanitary napkins. It reveled that
  the awareness level of the women was very low. Only 2 per cent women who were
  surveyed used sanitary napkins during their menstrual periods and observed little or no
  hygiene practices. Most of them used the same cloth over and over again without
  cleaning it properly, leave alone sterilizing it. The women complained about severe
  pelvic pain, back aches, white discharge and other uterine ailments.
  Objectives of the Project

              Production of low cost sanitary napkins for use by poor women and
              adolescent girls
            Awareness generation among the women and adolescent girls
            Providing a regular source of income to women as handmade napkin is
              labour intensive
            Creating a cadre of health volunteers for awareness campaigns as well as
              marketing of handmade sanitary napkins
  Convergence with other development programmes

  S   eeing the positive impact on the SHG members, BSWDC and UNICEF took a
      decision to extend the awareness and training programme on health and hygiene and
  production of sanitary napkin. A recommendation was sent to Bihar Education Project
  (BEP) to start a similar kind of training. 385 girls of 10 Government Middle Schools in
  Begusarai, Vaishali, Muzaffarpur and Samastipur were imparted training. The trainings
  were organized under the NPEGEL programme of BEP.
  ICDS under Kishori Shakti Yojana also conducted 15 training programmes for 443
  adolescent girls in four districts. UNICEF also supported training for 1200 girls in 40
  government schools at Biddupur and Jandaha block of Vaishali district. They were also
  taught about the use of sanitary napkin.

Chief Minister & Secretary (HRD) of Bihar Visited Vaisahli During Training being provided to Adolescent
          School Girls by Bidupur Trainers along with the support of Technical Agency&BEP..

  Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                                  6
A view of Training for Adolecents Girls in Middle Schools

Training module
The training module was prepared
meticulously by eminent experts on
health and hygiene keeping in mind the
present health scenario in rural Bihar.
The training dealt with the concept of
biological changes in human body with
age, personal hygiene, RCH, MCH,
usage of sanitary napkins, its disposal
etc. Other topics covered were as

    i)       Food and Nutrition
    ii)      Menstruation- Reality and myths
    iii)     Importance of Sanitary Napkins
    iv)      First Aid
    v)       Care During Pregnancy

   Impact of Training

T      he training led to marked behavioural changes among women. Compared to 1-2
       per cent of sanitary napkin users prior to the training, the usage has gone up to 15
       per cent. There are about 1200 women
in the 100 SHGs supported by BSWDC. They
were the first ones to be targeted. And these
women spread the message among the other
village women. As a result, awareness level
related to health and hygiene has grown among
the women. The trained SHG members have
begun to earn from the marketing of products.
Their confidence level has gone high. There is
a        gradual shift towards use of sanitary
napkin                                        Trainers conduct awareness programme for school girls.

                                                       The impact was also good on adolescent
                                                       girls. Constant feedback was taken from the
                                                       participants of training in structured formats
                                                       and analyzed. It was found that awareness
                                                       levels increased manifold after the training.
                                                       The other positive factor is that the trained
                                                       girls are serving as agents of change as they
                                                       spread the useful message to others.

Women display the low cost sanitary napkin produced by them.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                                  7
Findings of the training

        mong the 443 adolescent girls in the age group of 11 to 18 years trained under
        KSY, 94 per cent girls did not know about menstruation before their menarche.
        About 62 per cent trainees said that the normal age for attaining menarche was 12
to 14 years. 71 per cent were aware that the normal duration for menstruation was 4 to 5
days and that 2-3 pads are required for the purpose. Most of the girls reported abdominal
pain as a sign of menstruation. 32 per cent said backache was an associated problem.
When asked about their perception of abnormal menstruation, 80 per cent said excessive
bleeding, 55 per cent said bleeding for above five days, and 44 per cent said severe
abdominal pain.

In keeping with the Indian tradition, all the girls refrained from worshipping and
participating in religious activities during their menstruation. When asked about the kind
of material used as absorbent, 66 per cent reported to have used homemade pads of cloth
while 11 per cent used both cloth and sanitary napkins. Only six per cent girls were found
to be using sanitary napkins alone. The source of information on the sanitary napkin to be
used was mother, friend or media. Among those who used cloth, 5 per cent girls said they
preferred washed and cleaned cloth. The rest used any type of cotton cloth. 18 per cent
used dirty cloth as they thought menstruation was unclean. 90 per cent girls who had not
used sanitary napkins were aware of its availability in the market but they could not
afford it due to economic constraints. There is also a significant association between the
educational status of the mother and the use of absorbent materials.
Most of the girls were not aware of any diseases or problems associated with the use of
dirty clothes. Some felt that it may cause itching. Only 6 per cent knew that it may cause
vaginal discharge. In case of any problems related to menstruation, about one-fourth
consulted either their mothers or friends. None approached a doctor.

Particulars                                     Figures
Don’t Know                                      322
Itching                                         66
White Discharge                                 27
Others                                          28
Total                                           443
Awareness on hazards of using homemade pads

Raw materials used at the production centre
At present, the Bharati sanitary napkins being produced at the Biddupur training cum
production centre are manufactured using sterilized cotton, net, string and non-woven
cloth. The next line of products will use pulp as it is a better absorbent. Besides, belt-less
napkins are also being manufactured. The raw material is available locally except pulp
which has to be procured from Nagpur.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                           8
Types of Products

Three types of napkins are being manufactured at the Biddupur centre at present. They
       1. With Belt - made of net, belt and sterilized cotton
       2. With Belt - made of net, belt, non-woven cloth and pulp
       3. Belt-less - made of non-woven cloth, pulp and sticker

Manufacturing Process

T    he sanitary napkins are produced manually. The raw material is sterilized using
     autoclave. Cotton roll is then cut into definite shapes. Plastic and tissue paper is fixed
at the backside to prevent the leakage and then placed on the net. The finished napkin is
again sterilized in autoclave and packaged along with the string. The packet is sealed by
the packing machine.
Special care is taken to keep the centre clean. It is mandatory to use cap, gloves, apron,
socks and mask during the production process.

                Views of Members in the Production Unit

Fumigators are used to keep the place clean.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                            9
Customer Profile
   The potential buyers of sanitary napkins among rural women can be grouped into four
   categories. They are:-
       1. Women using cloth due to poverty
       2. Women using cloth due to lack of awareness
       3. Women using low-quality napkins manufactured locally
       4. Women who occasionally use costly branded products
Marketing Potential

T    here is a huge marketing potential for the low cost sanitary napkins. Over 95 per cent
     of the women in rural areas are still unaware about the hygiene practices to be
observed during their monthly periods. Besides, they have little or no knowledge about
the use of sanitary napkins. As they realize its importance, their will be an increase in
sales. As the sanitary napkins produced at the centre are of low cost compared to branded
products, they are gaining acceptance in the price sensitive rural market.

Keeping in view the low level penetration of the product in rural areas and high cost of
the branded products, the locally made product is expected to find acceptability. There is
a need for intensive door-to-door marketing through SHG members. The government run
health projects may be a good source of consumption of these pads. They can even be
supplied to the government run Primary Health Centres and Government and Private

Direct Marketing by SHGs and health volunteers

D     irect marketing through the SHG members is the key strategy for the marketing of
      the napkin. It is planned to train one member from every SHG group as Health
Volunteer. The Health Volunteer will be trained in the mechanism of awareness
generation and promoting the use of napkins as well as other health products. These
members will visit the women of their area and
make them aware about the different
reproductive tract diseases which are caused
due to unhygienic practices. At the same time,
these women will market the product and get
commission and resource fee in return.
These members are provided regular training
at the production centre. They are given output
based assignment and feedback is taken from
them. This strategy is going to create a cadre
of health volunteer who will be further
provided intensive training for value added
service which will help the group to sustain.
This will also create demand for sanitary
napkins in the local market.
                                         A woman gets ready for marketing the produce.
Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                        10
Changes in women’s life

T      he production centre has changed the life of the SHG women in more ways than
       one. ―Initially when the women started coming to the centre for training, they used
       to cover their face with purdah. They even found it difficult to talk to the male
members. But now they have become very confident. There is also a realization that they
are doing a work which is going to have a huge impact on the lives of the hapless rural
women,‖ says Nazish Bano, District Project Manager, BSWDC, Vaishali.

The women involved in the production activity also work as resource persons or trainers
for BEP and ICDS programmes. They have helped in shattering a number of myths that
are prevalent about sexual education. They are trying to remove the taboo that is attached
to such issues. Village people still feel that discussion on sexual matters is wrong.
The women are also trying to change the perception of the village people. The rural
women are ignorant about taking care of their sexual health, use of sanitary napkins and
maintenance of hygiene. Rekha Devi, who works at the centre says that during training
women and young girls come to her and say that they thought the napkin was used to
wipe the blackboard. They had no idea
there was such a product to take care of
their monthly needs. But gradually
women are getting exposure and they are
accepting the new change which is going
to have a positive impact on their life.
Another important fact is that the women
are becoming more and more aware.
Some picked up education and started
educating themselves. Phulwati Devi (50)
first learnt to sign her name when she
started working at the centre. Some
women even came out winners in the
Panchayat elections.
                                       Women display a sense of confidence at the centre.
                                      This activity has had a marked impact on their lives.

Future Plans of the first Phase

          To set up modern sanitary napkin training cum production centre at every
           district in Bihar
          To establish these training centres as health resource cum distribution centre
           for sanitary napkins, contraceptives, Iron and Folic Acid pills, De-worming
           tablets, Vitamin tablets and such other similar products
          To develop one Self Help Group of every village as an advocate and
           promoter group for family planning, AIDS awareness, health and hygiene,
           reproductive child health and special care during pregnancy

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                        11
Project 2nd Phase-

After the end of the first phase WDC realizing the need to scale the project in all the
district Started 2nd phase after seven months from the end of the project i.e wef from 21st
 June 2008.
.The objective of the 2nd phase of the project was to extend the awareness of the health
and Hygiene project to all the districts in Bihar and scale the direct marketing and
advertisement .The project was extended for further one year at the total project cost of
Rs. 980000/.

This first phase of the project was a small effort to address the Helath and Hygiene issue
and use of Sanitary Napkin in which we got some success.We were successful in not
only in creation of the awareness on Health & Hygiene and importance of the use of
Sanitary Napkin but also in creating livelihood opportunities among the SHG members
who became the producer, seller and Trainer. The change in the personality and the
increased level of Confidence was remarkable and explains the Success story of this
 Till then the product created awareness among the SHG members but was not able to
increase the sale due to two different reasons-
First reason was un affordability of such lost cost by the poor women for whom the cost
is still very high as majority of the rural Women belongs from the BPL family.
The second reason was very tough competition in the open market with the branded
Napkin available in the market due to low advertisement and marketing infrastructure.

During the project period additional 20 members were trained on the production of
                                        Sanitary Napkin.During the period total 12000
                                        packets was produced till October 2008. In
                                        October 2008 the Federation got order to supply
                                        the Sanitary Napkin from the Disaster
                                        Management Department to supply 900000
                                        packets of the Sanitary Napkin to the Kosi Flood
                                        effected people. The Federation with the
                                        Coordination of the technical Agency was able
                                        to supply approximately 273000       Napkin and
                                        earned Rs 500000/ for the project.
The order from the Disaster management Department was withdrawn as the effect of the
flood was reduced and people went back from their home.
        Major thrust in the second phase was on the scaling of the Unit by creating more
awareness about Health and Hygiene among the
Women and increase in the market share through
direct marketing .The major focus in the Second
phase was on the direct marketing in the rural
areas and among the SHG members where there
is extremely low base of the users .The objective
was to convert the non users of the Napkin to
users for which awareness was created through
the SHG members in their groups ,Clusters and
Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                        12
Communities due to which we were able to convert non users to users but still we failed
to convert the real poor as the users as still they are not in position to afford the cost .We
also distributed free Napkins among such users during the time of various training
programmes conducted by our Organisation for the SHG members .Looking at the
economical status of the SHG members there is still a need to work intensively for
creating the awareness about the Health & Hygiene and use of Sanitary Napkin.
During the Second phase various strategies were adopted to increase the sale directly and
Male members from the family of SHG members were being engaged in creating
awareness and marketing of sanitary napkins in their locality and their surrounding areas.
All federations were also started taking interest in the marketing of this product in their
respective area directly through its members /in local market. So this seems as a good
source for generation of revenue and awareness at federation level. Sanitary Napkin have
been supplied to the Federation for marketing.
Marketing agent was also identified for the direct sale in the market as well as for
institutional sale.
Consultation was also taken for the development of IEC/other promotional kit to increase
the demand in open market.
Training cum awareness programs were organized at cluster level to create the demand
of napkin in rural area.
Teams were also sent to organize stall in all the AGM with further discounted cost of Rs.
10 Each.where we also very good response.
Federation members are regularly taking stalls in various mela organized by different
Organisation like Rural Development Department,NABARD,WDC & BEP.

                    A View of Stalls promoting Sanitary Napkin

All the members engaged with the Unit also provided training in their respective groups

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                           13
During the project period numbers of national and International visitors which includes
representatives from UN Agencies, DFID ,SIDA, funding Agencies from Japan and
nationally and Internationally reputed NGOs from Bangladesh, Pakistan , Afganistan ,
Uganda,S.Africa. ,Central and State level officials visited the Unit and appreciated the
effort. The effort was highly appreciated by the National Newspaper and magazines who
highlighted this effort in their Newspaper.

In August 2008-09, a social development team from DFID Bangladesh visited the
Sanitary Napkin Production Centre in Bidupur ,Vaishali of Bihar as part of an effort to
review existing initiatives linked to menstrual hygiene and sanitation in order to explore
potential linkages with DFID's water and sanitation and health portfolios.

               A View of International & National Visitors at Bidupur Unit

This is what they found as reflected in their field notes:-

Production Centre: Well-organised operation located in a neat and hygienic property on
the outskirts of the town. Employs mainly Poor Women , some very young working in
well-lit, airy and clean rooms supervised by one man and one woman. There seems to be
special attention all-round to hygiene all employees wear face masks at all times, rooms
are scrubbed with phenyl, footwear is parked outside the rooms in racks, autoclaves and
drying machines are used for sterilisation. We also observed some trainees who attend
the centre without pay in order to learn various skills (stuffing the napkins, sewing the

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                       14
loops, etc.) before they are enlisted as regular workers. The workers are paid Average
Rs.35 a day and enjoy no paid sick leave or holidays.

Total 8,81,099 packets Napkin was produced during the project period and 6,25,860
packets was sold.

The project was headed by a SC Women as a Chairperson of the Vaishali Swayamsidha
Mahila Vikash Swawlambi Sahkari Samiti Limited.

The details of the project Cost and the expenditure is as below-

Items                    Budget      Actual Exp.   Remarks
Generator                60000       NIL           Not purchased due to Security
Working Capital          100000      Paid Directly Paid Directly to Federation
                                     to Federation
Rent                     48000       42250         Rent of the production Centre
Technical Support        240000      240000        Manpower          and      Travelling
                                                   expenditure incurred by the
                                                   Technical Agency
Electricity              24000       NIL           Expenditure was borne by the
                                                   Federation from their income form
                                                   sale of Napkin
Cadre Development        180000      125513        Payment was made for the Cadre
                                                   development for Training and
                                                   Marketing of the Napkin.
Health Training          10000       29700         Health Training was Conducted at
                                                   Federation Level, State level and
                                                   SHG Level by the Agency
Marketing Training       10000       13613         On job Marketing training was
                                                   provided to the members and
                                                   Community members
Free Distribution        108000      100804        Free Distribution was made as
                                                   sample among the SHG members
                                                   in different district Federation
Advertisement            200000      60659         Expenditure was made on printing
Promotion                                          of     banners      and     travelling
Total                    980000      619739

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                      15
List of Participants attended Orientation Training for producing
low cost Sanitary napkin to the SHG members held at Biddupur
production centre during first Phase - Disst—Vaishali.

    S.No.                                    Name
       1                                    Sunita Devi.
       2                                    Sangita devi
       3                                   Karuna Devi.
       4                                     Rani Devi.
       5                                  Usha Kumari.
       6                                    Kishori Devi.
       7                                   Rambha Devi.
       8                                  Savitri Gupta.
       9                                  Sakuntala Devi
       10                                   Manju Devi.
       11                                   Sugiya Devi
       12                                   Sanju Devi.
       13                                  Phulmati Devi
       14                                   Sabita devi.
       15                                    Baby Devi
       16                                Chandra kala devi.
       17                                    Shila Devi.
       18                                    Asha Devi
       19                                  Purnima devi.
       20                                   Rekha devi.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)   16
List of Participants attended Orientation Training for producing
low cost Sanitary napkin to the SHG members held at Biddupur
production centre during Second Phase - Disst—Vaishali.
      Name of the Trainees in the Second Phase is as below-
   Members of Production of Sanitary Napkin:-
     Sl.                                Sl.
                Members Name                               Members Name
     No.                                No.

      1           Sunita Devi           21                   Asha Devi 2

      2            Renu Devi            22                   Rinku Devi

      3           Reeta Devi            23                 Phulkumari Devi

      4           Karuna Devi           24                   Chinta Devi

      5            Rani Devi            25                   Lalti Devi 1

      6          Poonam Devi            26                   Lalti Devi 2

      7         Sakuntala Devi          27                  Sunita Devi 2

      8           Manju Devi            28                  Sunita Devi 3

      9         Phulwanti Devi          29                  Jageswari Devi

     10           Sanju Devi            30                 Rajkumari Devi

     11           Savita Devi           31                    Indu Devi

     12           Asha Devi 1           32                   Reena Devi

     13            Shila Devi           33                  Panama Devi

     14          Purnima Devi           34                Chandratara Devi

     15           Rekha Devi            35                  Sohagan Devi

     16           Shanti Devi           36                    Usha Devi

     17           Bimal Devi            37                Chandrakala Devi

     18          Suchinta Devi

     19           Kavita Devi

     20          Sangeeta Devi

     21            Mala Devi

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)       17
List of Participants attended regular training program on Health cum
marketing Skill for Sanitary Napkin, to develop all Co operative promoter
members as village health volunteers cum Sale Promoter. Held from the
month of Dec 06 to Continue , at Production Unit of Biddupur, Vaishali.
 Organized By – Arunabha shree Society.

S.l.No.                                    Name
    1                                    Sangita Devi

     2                                    Sunita Devi
     3                                     Sabita Devi
     4                                    Sabitri Devi
     5                                    Munni Devi
     6                                   Shayama Devi
     7                                    Mamta Devi
     8                                    Kabita Devi
     9                                    Savitri Devi
    10                                   Krishana Devi
    11                                    Shanti Devi
    12                                     Usha Devi
    13                                    Sunita Devi
    14                                   Sabila khatun
    15                                 Chandra kala Devi
    16                                     Baby Devi
    17                                     Rekha Devi
    18                                      sona Devi
    19                                   Koshalya Devi
    20                                    Sunita Devi
    21                                    Gita kumara
    22                                  Manorama Devi
    23                                     Kanti Devi
    24                                    Nirmala Devi
    25                                     Nilam Devi
    26                                      Lalti Devi
    27                                     Putali Devi
    28                                      Rina Devi
    29                                      Indu Devi
    30                                    Sunita Devi
    31                                     Ruby Devi
    32                                     Usha Devi
    33                                      Asha Devi

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)      18
Cadre Development
We were also successful in development of the Cadre of resource person who are
marketing the products in the SHG and in the other area.

Name of the Cadre members for marketing is as below-
                 NAME                                  GROUP NAME
               Anil Kumar                               Chanda Group
               Dharamveer                               Chanda Group
              Pintu Kumar                               Chanda Group
            Jitender Kumar ,                             Shiv Group
           Amardeep Kumar,                             Khushboo group
             Ganaur Kumra.                              Sangam Grup
              Sonu Kumar,                              Sangam Group
           Birendra Kumar ,                             sargam Group
             Rajesh Kumar,                              Sargam Group
               Anuj Kumar                                Puja Group
            Munchu Kumar,                               Komal Group
           Mithilesh Kumar,                             Adarsh Group
           Chandan Kumar,                               Adarsh Group
              Sanja Kumar,                             Chandani Grpup
              Prem Kumar,                              Chandani Group
             Arvind Kumar,                              Chanda Group
            Promod Kumar ,                             Khusboo Kumer
             Sanjay Kumar ,                             Chanda Group
           Mithilesh Kumar,                            Aanchal Group
               Anil Kumar,                               Puja Group
             Rajeev Kumar,                               Puja Group,
             Aakash Kumar,                             Sangam Group

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)           19
Awareness Compaign-
We organized the awareness cum sale counters in the even Annual General Meeting
Conducted for the Financial year 2008-09 during June & July 2009.
In addition to the above regular stall were taken in various mela conducted by BEP,Saras
Mela,Nabard Mela,Sonepur Mela and in the various activities conducted by the WDC.

                            A View of Display in Different AGM

Trainees now working as the resource person-
The major achievement during the project was that the members engaged in the
production work as the resource person for the Training on production of the Sanitary
Napkin who provides the training to the Kishories for Creating Health awareness
production of Sanitary Napkin along with the continuous discussion on the Health &
Hygiene during the training period.

Personality Development
Till date total 90 SHG members were engaged in the production centre for production ,
Marketing and creating awareness on health and Hygiene.
The major non economic achievement from this project in a very short span is the drastic
change in the socio economic Status of our women .Their personality has been changed
drastically. Those women who never came out from their house now after coming in the
groups they came to the Federation level. Now after coming in the production Centre
they have become the trainer and providing training to the BEP girl student and staying
out from their home for 3 to 4 months. There is great increase in the confidence of the

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                     20
 Further discussion on the Health Hygiene and use of Sanitary Napkin was not a common
issue till date has now become a very common issue which is now discusses very often
among the women.

Social development
This project made the SHG women financial independent due to which the decision
making increased in the family matters in a big way .In the initial period of the project
when they were in training period and struggling to establish the product they have to
hear comments from the family members and neibururhood but now same people has
                                             grown respect for these women .Further
                                             other women are interest to join them and
                                             want to become independent entrepreneur.
                                             Further now the Women are so confident
                                             that they are searching for alternative
                                             opportunity to maximize the income of
                                             himself and his male family member.
                                             Further after seeing the success of these
                                             Women the male unemployed male
                                             member who were mainly dependent either
                                             on their parents or living their life from
                                             small rental income now became interested
                                             to work .
Women Trainers Receiving their Payment by Project Director ,WDC.
These women are using their money on the education of their Child hence the education
status of the children of theses are growing in comparison to the children of those mother
who are not working.
They are also able to spent more on their Health which are helping them to keep
themselves fit.

Case Studies from this Project :-
During the training and implementation of the project following case studies has been
evolved as per detail below-

1.The federation supplied 2,73,000 packets in the Kosi Flood successfully and earn more
than Rs.6,00,000/-.Further the members has also earned average Rs.2500/-          .

2.Federation has able to sold6,25,860 packets during the year through 124 retail outlets
and 12 wholesale shops.

3.Mrs Shakuntala Devi of Sangam Group earned Rs.13000/ and used the fund for
teaching of son in engineering College.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                       21
4. Mrs Savita Devi of Varsha Group earned Rs. 18000/           And repayed her loan to
money lender at high interest.Her husband who was unemployed and drinker felt
ashamed and relised the contribution of his wike and started working .

5.Mrs. Rekha Devi of ,Dangi Group who got her mother in law operation for the Cancr
disease which was converted to Cancer from ulcer as they were able the get her operated
due to lack of money.

6.Mrs Monju Devi from Sangam Group whose husband was running a atta Mill got the
machine changed after the complete breakdown of the Mill.

7.Mrs Karuna Devi of very good family having three child whose husband left her
nineteen years ago joined the group and earned 18000/ got her daughter married and
started to built her house

8.Mrs Chandra tara devi of shiv group who earned Rs.12000/ got her daughter married as
she donot have adequate support from the husband as he is paralytic and also sustained
bullet injury during the dacoity in their house.
Similarly there are number of Case studies which can be quoted due to intervention of the

Total Sales ,profit statement of the Federation
                2006-07        2007-08        2008-09         2009-10         2010-
Sales                          211283         4641418         823850          1000000
Profit                         6375           655043          93828           150000
RF Paid to                                    137550          510400          763000
Resource                                      111782          423300          644450
Fees paid to
Stock in Hand                                 1959443         1375196

Report of Flood-During the period Vaishali Swayamsidha Mahila Vikash Swawlambi
Samiti got the order from the State Government to supply 9,00,000 Sanitary napkins in
the Kosi Flood areas.The Federation supplied approax. 2,73,000 packets in those areas in
very short time. The Women members worked day & night for processing of the
Napkins and able to deliver the Napkins in five flood affected districts of Bihar. The total
turn over was Rs. 54.00 Lacs.        .

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                         22
Convergence -
Relising the seriousness of the issue related to Health and Hygiene and Menstrual
Hygiene the Federation Vaishali Swayamsidha Mahila Swawlambi Sahkari Samiti
,Technical Support Agency Arunabhashree Society with the Support of the Women
Development Corporation provided training on Health and Hygiene and use of Sanitary
Napkin to thousand of Kishories under Kishori Shakti Yojana .The Technical support
Agencies also provided training on health and Hygiens and production of Sanitary
Napkin to thousands of Middle School Student under Bihar Education Project where the
SHG women engaged in production of Napkin was used as a resource person .As a
resource person and Coordination Charges the Federation earned more than 5.00 lcas in
the year 2008-09 and 2009-10.

The technical Agencies with the support of the Federation is also providing technical
support to many new producers of the Sanitary Napkins.

The federation also supplied 273000 Packets of sanitary Napkins to the Disaster
Management Department during the Koshi Floods.

Many Organisations winthin and outside the State requested for the training and supply
of the Low Cost Sanitary Napkins .

New Products-
Many different products have been introduced in the market with increase absorbency
and with increase Comfort ability. Now the market is being controlled by Gel based
Napkin which is almost sweeping the market. Presently the Federation is producing Non
Gel product. With the increase in the client base and also to compete with the competition
it is being planned to market range of the Sanitary Napkins with .Now we are planning to
market following products through the federation having almost 40% discounted rate of
the branded product with competitive quality in respect to the branded product.The
products are-

1.Wings silky regular Sanitary Napkin -230 mm
2.Wings silky regular Sanitary Napkin -230 mm
3. Wings Ultra Thin Gel Based Napkin-280 mm
4. Wings Ultra thin Gel Based Napkin-330 mm
5. Regular Pulp based Napkin-230 & 280 mm

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                       23
Media Coverage -
Media also shown keen interest in the
project and highlighted this project
.Regular Coverage has been given in the
media. Local Times of India has given
full page coverage about this project. A
Reporter from Australian Times and a Communication & Documentary Production team
of UNICEF Delhi had also cover the whole process of Success for wider Dissemination.
In this way in a very short time span Bidupur as well as WDC Bihar got their
recognisation at national and International level. The paper cutting is being attached for
the reference.

Limitations of the Project-
      Increase in the Cost of the Raw Material
      Competition with the branded Product.
      Non affordability of the BPL Women to buy Napkin.
      Increase cost of transportation.
      Need to subsidized the product.

Future Action Plan-
      With the great success in creating awareness about Health & Hygiene and use of
       Sanitary Napkin it is proposed to further expand the area of operation and create 2
       health volunteers in each federation who can be develop as a Health trainer for
       creating awareness on Health and hygiene and the use of Sanitary Napkin and
       marketing of the low Cost of Sanitary Napkins.

      Further subsidized the cost so that BPL Women and Adolscent can afford the use
       of Sanitary Napkin .

      Development of IEC material to create the awareness on Health & Hygeine and
       use of Sanitary Napkin.

      Free distribution of Sanitary Napkins in Schools and among BPL members.

      Introduction of Ultral Thin Gel Based Napkin.

      Installation of Incenator in the government Schools.

      Expand the marketing Network in all the district
Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)                       24

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)   25
Attachment -
1.Balance Sheets for 2007-08, 2008-09, & 2009-10
2.Paper Cuttings
3.Training Modules
4.Utilisation Certificates
5.List of Buyers
6.Details of Payment made to the SHG member worked as resource persons.

Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)    26
Aunabhashree on 2nd Phase of Training Cum Production Centre (Biddupur)   27

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