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SOCIAL MEDIA OUTSIDE INSIGHTS

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					OUTSIDE INSIGHTS




     SOCIAL MEDIA
          Jen Storey
QUT – Business Executive Club
     30 September 2010
                    JEN STOREY

 17 years interactive/digital experience
 Leo Burnett, ACP, AOL, McKinsey startup
 incubator, ourbrisbane, Suncorp


Find me:
 www.outsideinsights.com.au
 www.interactiveminds.com.au
 www.twitter.com/JenniferESt
 au.linkedin.com/in/jenstorey
               WHAT?

Media for
social
interaction
using highly
accessible
and scalable
publishing
techniques
                   BIG NUMBERS

   Facebook
Total: 515,617,460 (20/9)
– 70% retention rate




                             CheckFacebook.com
Mashable.com, Mar 2010
              BIG NUMBERS

  MySpace
66 million members
(June 2010)
– 70% retention rate



                            Mashable.com, Mar 2010
            BIG NUMBERS

 Twitter
190 million
members sending
65 million tweets
each day (June 2010)
– 40% retention rate
                       Mashable.com, Mar 2010
~1.85 million
Australians in Aug
            BIG NUMBERS

   YouTube
Exceeds 2 Billion videos viewed per day
 – 46.2 years of video watched each day on
 – 5.6 years of video watched each day on
 – 24 hours of video uploaded each minute
 – 70% of traffic is non-US
 – Average person watched 15 mins per day
             BIG NUMBERS

  LinkedIn
70 million members
– 1.3 million Australians (June 2010)
650 million Groups on LinkedIn
            BIG NUMBERS

   Blogging
126 million blogs (2009)
81.9% of videos in blogs are from YouTube
             BIG NUMBERS

    Photosharing

4 billion photos on      (Oct 2009)

2.5 billion photos uploaded to     each month
30 billion photos uploaded to    in 2009
            GETTING BIGGER

      Tumblr
420 million impressions per month (Oct 2009)
1 billion impressions per month (Feb 2010)
2 million bloggers per month
– 40 million posts per month




– Post text, photos, quotes, links, music, and videos,
  from your browser, phone, desktop, email, or
  wherever you happen to be.
          GETTING BIGGER?

     foursquare
3 million users worldwide
15,000 users being added each day
15,000 venues

– Friend finder
– City explorer
– Game
AND THE REST
               PERSPECTIVE

    Email
90 trillion emails sent on the Internet in 2009
247 billion is the average number of email
messages per day
1.4 billion email users worldwide
100 million new email users since 2008

81% of emails that were sent were spam
24% increase in spam since last year
200 billion of spam emails each year
WHAT?
WHAT?
WHAT?
WHAT
WHAT
Grill’d
Grill’d
Grill’d
Nando’s
Grill’d
              JEN STOREY

Contact me:
 jen@outsideinsights.com.au
 www.outsideinsights.com.au (consulting)
 www.interactiveminds.com.au (events)
 www.twitter.com/JenniferESt
 au.linkedin.com/in/jenstorey
OCTOBER 2010: Marketing to Women Online
Date: Wednesday 6th October 2010
Time: 8am thru 10:30am
Where: Grant Thornton, 102 Adelaide Street
Cost: $49.50
Our Speakers
• Linda McGregor, Business Principal, All About Eve
• Yean Cheong, General Manager Digital, emitch
• Rob Pyne, Head of Client Media Strategy, News Digital Media
• Nick Coster, Director & Founder, Brainmates
• Yvonne Shepherd, Marketing Director, Curves Australia/New Zealand
NOVEMBER 2010: Future Trends
Date: Wednesday 3rd November 2010
Time: 8am thru 10:30am
Where: Grant Thornton, 102 Adelaide Street
Cost: $49.50
Our Speakers
• Brad Howarth, Journalist & Author
• Paul Ting, CEO, Feedia
• More to be announced

IXMAS PARTY 2010
Date: Thursday 18th November 2010
Time: 7pm thru 10pm
Where: The XXXX Alehouse, Milton
Early Bird Tix on sale now
IM discount code: INTXmas

				
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